Hello, everybody!

From 17^th April to 15^th May 2019, get creative and join the #EraofLIVE challenge on TikTok and be a talent in the “Milikmu” vertical music video alongside our hottest local artists – Nabila Razali, Haqiem Rusli and Ismail Izzani!

Join now in just six (6) simple steps:

1. Join #EraofLIVE Challenge on TikTok and tap “add song”
2. Search “Milikmu”
3. Dance and record the video
4. Publish your entry on TikTok with the hashtag #EraofLIVE
5. Make sure your profile is set to public
6. Share the video on your social platforms!

On top of that, the #EraofLIVE campus truck is coming to local campuses featuring special artist appearances so you can join the #EraofLIVE challenge together with them! All TikTok submissions during the campus roadshows will be entitled to a special gift.

For more information on Samsung’s #EraofLIVE Challenge, please visit http://www.eraoflive.com/.

KUALA LUMPUR, 19 MARCH 2019 – Samsung Malaysia Electronics (Samsung) recently held an epic star-studded ‘Era of Live’ party to mark the official launch of its next generation Galaxy A smartphone series. Unveiling the Galaxy A50 and A30 in style, substance and spontaneity, the event was graced with special appearance and live performance by singer-songwriter Calum Scott, one of UK’s brightest stars since he rose to fame on the 2015 season of Britain’s Got Talent.

Set to be a game changer in the mid-range category, both the Galaxy A50 and Galaxy A30 pack a punch in design, features and pricing to bring innovation that matters to today’s connected consumers, especially the young millennials and Generation Z users.

President of Samsung Malaysia Electronics, Yoonsoo Kim said, “We bring Samsung Galaxy A50 and Galaxy A30 into Malaysia to help young consumers cut through the cluttered market and easily own the most essential features in response to their connected lives. We have taken into consideration how their lifestyle and mobile usage behavior have progressed, going further than merely pretty selfies, enhanced gaming or on-demand video.”

Yoonsoo Kim, President of Samsung Malaysia Electronics, takes the stage for his welcome remarks at the “Era of Live” official launch.

“The prudent revamp of the Galaxy A series builds on Samsung’s decade of leadership in delivering reliable technology that works for people. These devices are made for young digital natives to capture, share and enjoy live moments or content in a quick, constant and spontaneous manner without compromising on quality. It is the perfect range for digitally and socially active users, who are always on and ready to impress.”

Extending premium features in a meaningful way

In enabling young consumers to switch to a richer experience, the sleek and stylish Galaxy A series offers a wide range of flagship features at a mid-range price point. While the Galaxy A30 comes with dual rear camera, the Galaxy A50 takes it up a notch with the On-screen Fingerprint Sensor and a triple camera setup equipped with a 5MP depth sensor.

The camera in both models consists of a 123-degree ultra-wide lens that captures life-size videos the way the eyes would see them. It also comes ready with the scene optimizer feature that automatically recognizes and enhances photos using Artificial Intelligence to produce the best shots.

Apart from the amazing camera, the new Galaxy A50 and A30 also boast the convenience of having long-lasting battery life with a stellar 4,000mAh capacity and fast-charging support. Equipped with Samsung’s advanced Super AMOLED (6.4”) FHD+ Infinity-U Display, both models stand out with an incredible degree of colour clarity and a nearly bezel-less edge-to-edge display for more immersive and uninterrupted viewing experience.

Creating an epic Galaxy A experience

With the improved series, Samsung is set to spark a new ‘Era of Live’ in a move to embrace a world that is shaped by real-time visual, interaction and experience. It aims to reach out to Malaysians across the nation through a unique content collaboration with E! Media Prima Television Networks, a brand new digital-first platform that provides the local edition of E! News.

Hey ho! The Galaxy A50 and A30 was unveiled in style, substance and spontaneity with a special dance performance at the Era of Live party.

Together with E! Media Prima Television Networks, Samsung engaged a team of young ambassadors in creating a movement to inspire positive lifestyle in a fun and entertaining way. Dubbed the A-Squad, the team consists of local personalities and influencers, led by rising teenage pop-star Ismail Izzani; singer and actress Nabila Razali and Haqiem Rusli who started a singing career since his victory on TV9’s Idola Kecil in 2008.

Ismail Izzani loves the ultra-wide angle camera on his Samsung Galaxy A50, taking a picture of the crowd at the launch.

Nabila Razali loves the immersive mobile experience that come with the super AMOLED screen on her Samsung Galaxy A50, which brings content to life.

The A-Squad had the opportunity to share an evening with Calum Scott at the ‘Era of Live’ party, where Ismail, Nabila and Haqiem expressed how the Galaxy A50 and A30 perfectly match their day-to-day mobile lifestyle.

The Galaxy A50 and A30 launch was made even more amazing with the one and only Calum Scott performing.

“The new Galaxy A series presents us the opportunity to strengthen our dominance in the young consumer segment, while defending our long-standing market leadership in Malaysia. Through the partnership with E! Media Prima Television Networks, we are bringing our ‘A’ game not only in providing distinctive products, but also delivering a compelling brand experience to continue our winning momentum,” Kim concluded.

(second from right) Yoonsoo Kim, President of Samsung Malaysia Electronics, together with the A-Squad (L-R) Ismail Izzani, Nabila Razali, and Haqiem Rusli showing the sleek design and stunning display of the new Galaxy A50 and A30.

The Galaxy A50 and A30 are available for purchase now at all Samsung Experience stores and Samsung Malaysia Online Store with the recommended retail price of RM799 and RM1,199 respectively. Both devices are also available in three colour variants – White, Black and Blue to suit your personal style.

For more information about the Galaxy A50 and A30, please visit https://www.samsung.com/my/smartphones/galaxy-a50-a505/SM-A505FZKHXME/ and https://www.samsung.com/my/smartphones/galaxy-a30-a305/SM-A305FZBFXME/.

Kuala Lumpur, 28 February 2019 – Samsung Electronics Co., Ltd. revealed the new Galaxy A Series, beginning with an initial roll-out of two new smartphones, designed to provide industry wide innovations starting from the mid-tier portfolio. The Galaxy A50 and A30 offer improvements to the essential device features that matter most, including offering an immersive viewing experience, longer lasting performance and a camera which captures the world as you see it.

The new Galaxy A Series is designed for the way that people are connecting today – sharing, capturing and consuming live. The new series offers diverse, powerful devices that can keep up with these spontaneous, collaborative interactions.

“We are committed to providing meaningful progress to everyone for a better mobile experience, and that innovation starts with the upgraded Galaxy A Series,” said DJ Koh, President and CEO of IT & Mobile Communications Division at Samsung Electronics. “People are changing the way they connect, and their smartphones need to keep up. Our new Galaxy A Series offers improvements to the essential features that will support these live interactions, with diverse options to meet their ever-changing needs.”

With the Galaxy A Series, consumers can seamlessly experience the Galaxy ecosystem using key services such as Samsung Health, Bixby, and more[1].

The upgraded Galaxy A Series is being introduced with the announcement of two initial models.

Galaxy A50

Offering premium camera features, a long-lasting, fast-charging battery and Infinity-U display, the Galaxy A50 keeps you connected to your world.

The Galaxy A50 allows you to capture and share photos in a revolutionary way with its triple camera, designed to accurately replicate human eyesight.

• Capture the world without constraint with the Ultra Wide lens. Paired with the ‘intelligent switch’ function, your camera can now identify and recommend when to use the Wide Shot mode.
• The 25MP main camera shoots vivid images in bright daylight. While in darkness, the innovative lens enables clear shots by detecting more light and reducing noise. Combined with the Depth lens, the camera offers a Live Focus experience, enabling you to choose exactly where to accentuate.
• AI Camera helps you capture the best scene, with a Scene Optimizer feature to recognize and optimize 20 scenes, and Flaw Detection to make sure you never miss a perfect portrait shot. Bixby Vision uses the camera and AI to help you shop online, translate text and find the information you need.
• Enhance your portrait with the selfie camera using Selfie Focus to subtly blur background details.

Equipped with on-screen fingerprint unlocking, the A50 provides intuitive unlocking without changing grip. The A50 comes in a comfortable slim design and smooth curved shape, available in three new characterful color options: Black, White, and Blue inspired by scattered light.

Galaxy A30

The Galaxy A30 is for those on-the-go all the time, equipped with a powerful 4,000mAh, fast charging battery.

The edge-to-edge 6.4” Super AMOLED Infinity-U display offers an immersive experience, ideal for gaming, watching videos, multi-tasking and browsing – truly letting you live your life on-the-go without missing a moment.

Created for a more seamless mobile experience, the A30 includes advanced camera features such as a dual camera, including an Ultra Wide-angle lens, along with simple, secure access with a Rear Fingerprint unlocking feature as well as intuitive Face Unlock.

[1] Features and services differ between regions and models.

Galaxy A Series – Specifications

¹ Availability of Fast Charging (Near-Field Communication) will vary depending on markets

² Availability of Samsung Pay varies between markets.

³ Bixby Voice and Bixby Vision are not supported

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.