Media participants taking a group photo before the challenge’s official flag-off.

Kuala Lumpur, 9 February 2018 – We live in a world that is full of adventure, charm, and beauty, just waiting to be experienced and captured. Imagine not being able to bring your smartphone to document every journey because of the limitation it holds – the world would surely seem like a less colourful place.

Luckily, technology has advanced to a point where smartphones offer the freedom to capture every moment brilliantly, anytime and anywhere. Two such devices are Samsung’s newly launched midrange smartphones, the Galaxy A8 (2018) and Galaxy A8+ (2018), featuring an IP68 water-resistant body and better yet, a water resistant Dual Front Camera to #MakeYourMoment and selfies worthwhile.

“Millennials yearn for adventures and they make the most out of what life has to offer. This weekend they are camping at Chilling Waterfall; the next they are en route to Penang to selfie with the street art murals of George Town; and the following one they are riding the rapids of the rivers in Kuala Kubu Bharu. All of these adventures must of course be documented and posted for the social world to see, and there isn’t a more perfect device to accompany them on their escapades than our new water-resistant Galaxy A8 and A8+!” said Mr KM Liew, Head of IT and Mobile Business at Samsung Malaysia Electronics.

The Galaxy A8 and A8+ introduce us to Samsung’s first ever IP68 Dual Front Camera (16MP+8MP F1.9), to capture gorgeous selfies in any conditions, even underwater, making them the ideal companion for an outdoor water adventure. Moreover, with the 16MP F1.7 rear camera, every photo is captured perfectly on your first try, appearing crisp, detailed, and vibrant – ready to be shared with others as it is. To put this to the test, Samsung designed an experiential session dubbed the “Galaxy A8 Lagoon Quest” at Sunway Lagoon, subjecting participants to immerse in a series of water-related challenges.

The quest took place in various attractions in Sunway Lagoon including the majestic Vuvuzela ride and the heart-racing bungee jump, where participants conquered heights, flaunted their selfie skills, displayed their abilities to solve clues and complete exhilarating tasks with the Samsung Galaxy A8 and A8+. The quest also incorporated the advanced camera and recording capabilities of the phones, reiterating its position as the perfect devices to document and share experiences with friends in the social sphere.

The Galaxy A8 (2018) price in Malaysia is RM1,799 (inclusive of 6% GST) and Galaxy A8+ (2018) price in Malaysia is RM 2,499 (inclusive of 6% GST). Both devices come in Black, Gold and Orchid Gray to suit your personal style.

For more information on the Galaxy A8 (2018) and Galaxy A8+ (2018), please visit http://www.samsung.com/my/smartphones/galaxy-a8-a530 and http://www.samsung.com/my/smartphones/galaxy-a8-a730.

Media participants posing for a photo after completing a challenge on top of the Lagoon’s Suspension Bridge

A participant overcoming all fears and instinct to make a bungee jump off the Lagoon’s Suspension Bridge

Media participants testing out the Galaxy A8’s dual selfie camera by capturing a wefie with a friendly bird.

Teams completing the panoramic challenge at the Lagoon’s surf beach.

Media participants posing for a photo after a thrilling Vuvuzela ride

All participants posing for a final group photo after successfully completing the Galaxy A8 Lagoon Quest

Steve Lee SangChul, President and CEO of Samsung Electronics Southeast Asia and Oceania, welcoming the media and Samsung fans to the official opening of the Samsung Premium Experience Store.

Kuala Lumpur, 29 January 2018 – Samsung Malaysia Electronics celebrated the official opening of its latest Samsung Premium Experience Store in Pavilion Shopping Centre, to give Samsung fans in the city another outlet to fully experience the Galaxy ecosystem. Located in Kuala Lumpur’s golden triangle, city dwellers can immerse themselves in all of Samsung’s innovations at this premium experience store.

“The launch of the newest Samsung Premium Experience Store here in Pavilion is proof of the support that our fans have been continually giving us. We are thrilled to officially open the doors to yet another Samsung Premium Experience Store, and we are confident that tourists, shoppers, Samsung fans and tech enthusiasts will find that stepping into this store will be an immersive and enlightening experience,” said Mr. Yoonsoo Kim, President, Samsung Malaysia Electronics.

 The newly-launched Samsung Premium Experience Store is designed to be a one-stop retail solution with a total built-up area of 4,241 square feet. It offers the full range of Samsung smartphones, tablets, wearables and mobile accessories which harmoniously make up the Galaxy ecosystem. Additionally, the store will also graciously receive customers and their Samsung devices for personalised after-sales services, therefore completing a customer’s all-round Samsung experience.

“We pride ourselves not only for our high-quality and innovative products, but the experiences our customers go through with their devices after the sale is made. We hope that with the availability of this store, customers will be able to fully experience Samsung, from mobile innovation to unmatched customer relations,” added Mr. Kim.

Apart from offering services and products via sales, visitors of the store will be able to fully experience the Galaxy ecosystem through multiple refreshing experiential zones set up within the store’s spacious and open concept area. For example, the Virtual Reality (VR) station combines Samsung’s latest and most innovative VR product, the Gear VR, with a large and gorgeous display in its latest flagship, the Galaxy Note8, to truly immerse its visitors in one wholesome and entertaining experience. The best part is visitors will get to enjoy these experiential setups for free.

In celebration of the official opening, Samsung mobilised several opening promotions, exclusively to the store in Pavilion. From now until 18^th February 2018, customers who purchase a flagship smartphone (Galaxy Note8, Note FE, S8, S8+ and A8+) at the store will be entitled to gifts worth a total of RM347 (one side screen protector worth RM99, a Bluetooth headset worth RM99 and a Smart Care Screen Protection Plan worth RM149).

Not only that, Samsung fans are able to receive great freebies without needing to purchase a new device as well. As part of Samsung’s goal to create rich experiences for its consumers, Samsung has invited DialogHub of Malaysia to introduce ClearPlex ProtectionPro for the first time in Southeast Asia. During this promotional period, the first 50 customers per day who walk into the store with a Galaxy smartphone of their own will be entitled to a free ClearPlex ProtectionPro worth RM99.

Apart from that, from now to 18th February 2018, Samsung is running some opening promotion activities. To find out more details on the activities, please visit: http://www.samsung.com/my/offer/mobile-ses-pavilion/.

The Samsung management team officially launching the store together with the Malaysian YouTubers and Samsung fans. From left to right: 1. Jin Lim 2. KM Liew, Head of IT & Mobile Business, Samsung Malaysia Electronics 3. Alexis SueAnn 4. Lee Foo Hock, Director of The Hello Station 5. Steve Lee SangChul, President and CEO of Samsung Electronics Southeast Asia and Oceania 6. Josephine Yap 7. Yoonsoo Kim, President of Samsung Malaysia Electronics 8. Hosea Heen, Sales Head of IT & Mobile Business, Samsung Malaysia Electronics

Samsung posing for an official photo in front of the newly-launched premium flagship Samsung store.

The Samsung management team, Jin, Alexis and Josephine looking forward to the Chinese New Year with an auspicious Yee Sang toss.

Samsung celebrating the launch of the premium flagship store with a lion dance.

(From left) Mr Lee Foo Hock, Mr Steve Lee and Mr Yoonsoo Kim posing for a photo with the lions in front of the Samsung Premium Experience Store.

Mr Steve Lee (third from right) presenting a token of appreciation to Mr Lee Foo Hock (fourth from right).

A practical, stylish and convenient smartphone series with serious attitude

Kuala Lumpur, 19 December 2017 – Samsung Malaysia Electronics today announced the latest additions to the Galaxy A series: the Galaxy A8 (2018) and A8+ (2018).

The Galaxy A8+ (2018) and A8 (2018) feature a Dual Front Camera, a large Infinity Display and stunning ergonomic design that draws on Samsung’s flagship design heritage and experience. With additional everyday features, the new Galaxy A series is more stylish, practical and convenient than ever before.

“With the release of the Galaxy A8 (2018) and A8+ (2018), we’re bringing our customers’ favourite features from our flagship smartphones, such as the Infinity Display and our first Dual Front Camera with Live Focus, to our Galaxy A series, which is already known for its premium design”, said Mr KM Liew, Head of IT & Mobile Business, Samsung Malaysia Electronics. “The Galaxy A8 (2018) and A8+ (2018) exemplify our continued dedication to meeting the needs of our consumers by providing them with greater choice and convenience.”

Snap bright, clear selfies with the 16MP F1.7 rear camera and 16MP+8MP F1.9 Dual Front Camera, no matter where you are or what you’re doing. The Dual Front Camera is made up of two separate cameras so you can switch between the two to take the type of selfie you want – from close-ups with the background to portrait shots with a clear and crisp background. And with the advanced Live Focus feature, you can easily adjust the bokeh effect before or after you take the picture to create high-quality images.

From day to night, the advanced camera makes sure you capture sharp images, even in low-light conditions. The new devices also allow you to customize your photos with fun options, from adding stickers to your selfie or highlighting a culinary extravaganza with Food Mode.

Shaky video footage will be a thing of the past with video digital image stabilisation (VDis) technology, and with an added hyperlapse feature, you can now create time-lapse videos that let you record, tell and share even longer stories.

When watching movies or playing games, the latest Galaxy A devices set a new standard for uninterrupted, immersive viewing experiences. The Infinity Display goes beyond the bezel with an immersive 18.5:9 display ratio[1], so that you can view the whole scene across your screen for the ultimate cinematic experience. The large screen is supported with ergonomic curved glass on the back and front. Its sleek glass and metal frame, smooth curves and comfortable grip make it even easier to watch or interact with content on your phone. The Galaxy A8 (2018) and A8+ (2018) are available in three colours including black, gold and orchid gray to suit your personal style[2].

Both devices will continually keep you informed with the Always On Display, meaning you can get information at a glance without unlocking your phone. With Samsung Pay[3], there’s no need to bring your wallet with you every time you go out. Supporting Magnetic Secure Transmission (MST) and Near Field Communication (NFC), the Galaxy A8 (2018) and A8+ (2018) can be used virtually anywhere you can tap or swipe your card. Every transaction via Samsung Pay is secure, yet very simple. All it takes is one swipe and one fingerprint scan.

Offering IP68 water and dust resistance[4], the Galaxy A8 (2018) and A8+ (2018) can withstand the elements, including sweat, rain, sand and dust, making it suitable for nearly any activity or situation. The Galaxy A8 (2018) and A8+ (2018) support microSD cards so you can expand your storage capacity by up to 256GB, and are the first in the A series to support Samsung’s Gear VR.

The Galaxy A8 (2018) and A8+ (2018) will be available in January 2018.

For more information, please visit http://www.samsung.com/my/mobile-galaxya-2018/.

Samsung Galaxy A8 and A8+ Product Specifications:

* Features and functions will vary by market and mobile operator

* All functionality, features, specifications and other product information provided in this document

including, but not limited to, the benefits, design, pricing, components, performance, availability,

and capabilities of the product are subject to change without notice or obligation.

[1] Screen measured diagonally as a full rectangle without accounting for the rounded corners

[2] Colour availability may vary by country

[3] Availability of service may vary by country

[4] Carrying an IP68 dust and water resistance rating. Based on test conditions of submersion in up to 1.5 meters of fresh water for up to 30 minutes