Samsung Newsroom got hands on to put the newest in the Galaxy A series to the test.

A Camera that Flips Around

Equipped with Samsung’s first rotating camera array, the Galaxy A80’s triple camera set-up features a 48MP main camera, an Ultra Wide Camera and a 3D Depth Camera. The camera array combines to produce a number of effects, some familiar and some new.

But the best part about the Galaxy A80 is that the range of camera effects aren’t just limited to the camera on the back of the phone. The A80 employs a slide-out panel on top of the phone that automatically extends upward and flips the camera around to face the user when they switch to the front-facing camera mode, allowing the powerful camera array to be used for selfie-mode photos too. The sliding module fitting seamlessly into the back of the phone when lowered, making the motor-driven raising and lowering of the camera array very sleek.

Taking a selfie with Wide mode on the Galaxy A80

The ability to use the phone’s 48MP main camera for front-facing photos struck us as a game changer. For shots where we wanted to take a selfie while still capturing a significant portion of the background, Wide mode on the selfie camera was ideal. To take the effect a step further, the Galaxy A80 is also equipped with Ultra Wide mode*, which has a viewing angle as wide as that of the human eye, and is perfect for taking wide scenery and nature shots. We had a lot of success using Ultra Wide mode to take front-facing photos too, as it worked well for taking selfies with large groups of people and taking pictures in front of things like large landmarks. What’s more, all of these images were captured in stunning Wide Quad HD quality due to the fact that we were able to use the 48MP main camera to take them.

Live focus mode was another favorite of ours. The feature uses the depth sensor and machine learning to apply a cinematic blurring effect on the background while keeping the subject in the foreground crisp and focused. The ‘bokeh’ blurring effect is adjustable, and leads to some artistic, professional looking shots.

We loved the content creation possibilities afforded by the Galaxy A80 too. When taking videos while walking or running, Super steady mode was a big help in reducing camera shake and smoothing out videos. We were even able to create some movie-like videos with bokeh backgrounds using Live focus video mode. The Galaxy A80 allows you to switch in and out of selfie mode in the middle of a recording too, with the phone seamlessly blending the footage on either side of the camera rotation so that you can switch back and forth between the front and rear-facing cameras without interrupting your video**. The newest in the Galaxy A line can even capture videos in stunningly crisp 4K Ultra-high definition mode (3840 X 2160 pixels).

A True Full-Screen Display

The Galaxy A80 features Samsung’s first full-screen display – a 6.7-inch FHD+ Super AMOLED New Infinity Display. Without a notch, waterdrop or cut-out, playing our favorite racing game was just how we’d always wanted it to be – big, bright and uninterrupted. While playing, we discovered that we were more likely to spot other players and in-game details on the bigger, unobstructed display, and that instances where we were hitting the wrong buttons by mistake were lessened because the controls were more spread out.

The Galaxy A80 features Samsung’s first full-screen display – a 6.7-inch FHD+ Super AMOLED New Infinity Display. Without a notch, waterdrop or cut-out, playing our favorite racing game was just how we’d always wanted it to be – big, bright and uninterrupted. While playing, we discovered that we were more likely to spot other players and in-game details on the bigger, unobstructed display, and that instances where we were hitting the wrong buttons by mistake were lessened because the controls were more spread out.

Intelligent Power and Performance

All the great features mentioned above are rendered useless without reliable battery life on the go. The Galaxy A80’s 3,700mAh smart battery and intelligent performance functions to be up to the task.

With its intelligent battery, the Galaxy A80 analyzes usage and automatically closes background apps that are unnecessarily using up battery life. To take battery conservation a step further, users can turn on Adaptive Power Saving, which allows their device to modify settings according to users’ expected daily usage. After giving the phone some time to get used to our usage patterns, we found that this feature really helped in preserving battery life. Once the battery does eventually tick down, the Galaxy A80 is equipped with Super Fast Charging**** technology to get users charged back up quickly.

Built for the Era of Live, the Galaxy A80 enhances live interactions, connections and spontaneous self-expression through its compelling innovations, including its rotating camera.

The Galaxy A80 allows users to capture and share the world around them as they see it, when they see it, where they see it. With the Galaxy A80’s rotating camera, excellent quality photos and videos that capture your experiences as they happen are no longer confined to the rear camera. With just a tap, users can harness such rear camera features as 4K UHD Video recording and Super Steady for their selfie capturing.

Check out the video above to see how the Galaxy A80’s Triple Camera module rotates around to bring the vivid image capture and Live Focus capabilities of the 48MP Main Camera, the Ultra Wide Camera and more to users’ front-facing moments and experiences.

And so, Samsung brought its first rotating camera module to the Galaxy A80.

What Goes Around, Comes Around

Developing a smartphone with a rotating camera was a unique challenge. Existing technologies dictated that in order for a camera to slide up and then rotate from within its device, two motors would be required – an impossible addition to a smartphone given the amount of space for parts this would require.

In order to mitigate this, Samsung developed a solution requiring no extra motor parts that also ensures no premature rotation occurs, thanks to a mechanism complete with locking ‘teeth’, rail and hook. These innovative technologies then entailed an optimization of the motor to ensure it could power the camera’s vertical slide and rotation.

Captivating Camera Quality

The Galaxy A80’s rear camera module features a 48MP Main camera, an Ultra Wide angle lens camera and a 3D Depth camera so that users can capture any moment just as they see it. And when users select selfie mode in the camera app, the rotating camera mechanism brings a powerful triple camera experience to front-facing pictures and videos, too.

In addition to this hardware innovation, Samsung’s engineers understood that using the same lenses for both front and rear perspectives would require optimization of the camera module, as the functionalities of these camera perspectives are different. Therefore, the Galaxy A80’s camera software has been optimized to ensure that the picture quality of the camera is suitable for rear-taken, landscape shots as well as close-up, undistorted selfie pictures.

Ensuring Exceptional Camera Experiences

In order to assess whether these solutions could withstand extensive use for each and every spontaneous selfie moment, the Galaxy A80’s rotating camera underwent full and thorough testing at a dedicated Samsung lab.

Galaxy A80 devices were put through a multitude of quality-testing use case scenarios designed to verify that the hardware and software innovations of the device were able to consistently provide the best camera experience possible, even after extensive use.

Galaxy A80 smartphones undergo quality testing to ensure that the rotating camera, with its bespoke hardware and software innovations, can still provide its best camera experience to users even after extensive use.

In developing the camera module hardware and software for the Galaxy A80, Samsung wanted to create a camera that was able to help people capture what they see, when they see it, how they see it. The Galaxy A80, with its innovative rotating camera, is a smartphone built to enhance spontaneous interactions and support self-expression without limitation in the Era of Live.

¹ Functionality of the Galaxy A80’s rotating camera module when on front-facing mode differs from the functionality offered on rear-facing mode.

“The Galaxy A80 is built to drive the evolution of the ‘Era of Live’ to enhance live interactions, connection and self-expression through compelling innovations. This is why we have brought the latest innovations in the Galaxy A80 for the generation that believes in defying barriers and creating a world without limits,” said Yoonsoo Kim, President of Samsung Malaysia Electronics.

Share Your Experiences Live

A first for Galaxy devices, the Galaxy A80 is equipped with Samsung’s revolutionary rotating triple camera which provides the same high-quality lens, front and rear, so you never have to compromise the vividness of your videos and images. The rotating triple camera also lets you record footages continuously, using both the front and back camera simultaneously, so your memories can be seen in one video.

Whether you’re hiking up the mountain during the day or enjoying street food at a night market, the Galaxy A80 allows you to take clear and bright photos regardless of the time with its 48MP main camera. Now, with the Ultra Wide Lens that offers a 123-degree viewing angle[1], be reassured knowing that you can easily photograph or capture and share a live video of everything you see.

The Galaxy A80’s 3D Depth Camera allows you to capture your subjects with more depth, letting you create movie-like clips of your favorite moments with features such as Live Focus Video mode. Additionally, the camera’s Super Steady Video mode reduces bumps or shakes for pro-level action videos.

Immerse in a Cinematic Multimedia Experience

The Galaxy A80 features Samsung’s first New Infinity Display, an expansive, edge-to-edge, 6.7-inch FHD+ Super AMOLED screen[2]. With a 20:9 display ratio, the New Infinity Display allows you to fully engage in your favorite multimedia content. Take your audio-visual experience one step further with Dolby Atmos when using earphones or Bluetooth speakers.

Stay Connected Conveniently and Securely

As part of the Galaxy experience, the Galaxy A80 also features Samsung Knox, Samsung’s defense-grade security platform designed to protect from chipset to software. In addition, Samsung Pass will allow you to securely and conveniently access apps and websites through the fingerprint sensor.

Equipped with an Intelligent Performance Enhancer, you can expect your Galaxy A80 to perform better, faster and longer whenever you need it. Its AI-powered performance optimization software maximizes the device’s CPU, RAM and battery capacity, tailoring your Galaxy A80’s efficiency to your everyday needs.

Stand Out with Distinctive Designs

The Galaxy A80 is available for purchase now at all Samsung Experience Stores and Samsung Malaysia Online Store with the recommended retail price of RM2,499. It is offered in three colors: Angel Gold, Ghost White and Phantom Black.

To top off the launch excitement, Samsung is running an exclusive promotion for its newly launched smartphone. The first 1,000 customers to purchase the Galaxy A80 will receive a complimentary BlackPink special edition package that includes a Galaxy A80 case, stand and photo card, together with a Galaxy Fit collectively worth RM818.

For more information on the Galaxy A80 product and promo campaign, visit

https://samsung.com/my/smartphones/galaxy-a80-a805/SM-A805FZKDXME/ and

https://samsung.com/my/offer/mobile/a80-launch-promotion/.

Samsung Galaxy A80 Product Specifications*

*Availability, colors and price may vary by market. All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

**Screen measured diagonally as a full rectangle without accounting for the rounded corners

***Viewing angle adjusted down for selfie mode on Ultra Wide Camera.

****Typical value tested under third-party lab condition. Rated (minimum) capacity is less.

[1] Viewing angle adjusted down for selfie mode on Ultra Wide Camera.

[2] Screen measured diagonally as a full rectangle without accounting for the rounded corners.

The globe-spanning event, which was headquartered in Bangkok and included satellite showcases in Milan and São Paolo, was kicked off by DJ Koh, President and CEO of IT & Mobile Communications Division at Samsung Electronics. After unveiling the latest additions to the Galaxy A range, which Koh described as “devices that make cutting-edge innovation the standard for everyone,” Samsung demonstrated how it optimized the smartphones, inside and out, for the way we communicate today.

In case you missed it, here’s a recap of some of A Galaxy Event’s most exciting moments.

[Bangkok]

[Milan]

[São Paolo] 

After three captivating events across the globe, A Galaxy Event has now drawn to a close and the wait for the launch of the Galaxy A70 and Galaxy A80 is nearly over.

If you weren’t able to catch A Galaxy Event live, or want to check out the showcase again, you can watch a replay of the entire event above. You can also follow all the coverage at the Samsung Newsroom to find out more about how the Galaxy A series is ushering in a new Era of Live.

These include, on the Galaxy A80, Samsung’s first rotating camera, its first New Infinity Display, and a spacious and Super-Fast Charging at 25W capabilities. And on the Galaxy A70, an enhanced triple camera, a 6.7-inch Infinity-U display, and a Super-Fast Charging 4,500mAh battery.

Check out the infographics below to learn more about the smartphones’ impressive specs.

Kuala Lumpur – April 10, 2019 – Samsung Malaysia Electronics (SME) reveals the new Galaxy A80 – a smartphone created for the way people are engaging in the Era of Live. People are increasingly using their smartphones to share live interactions – capturing spontaneous photos, streaming live video and connecting over shared experiences that are happening right now. We are moving from the ‘era of the selfie’ to the ‘era of live’, where people are fostering more genuine and meaningful connections. Built to drive this evolution, the Galaxy A80 offers compelling innovations: a captivating, full-screen display, Samsung’s first revolutionary rotating camera and an intelligent battery.

“Consumers are at the center of everything we do and they search for devices personalized to their specific lifestyle. Armed with our expertise, global capabilities and rich consumer insights, Samsung is uniquely positioned to provide innovations for everyone,” said DJ Koh, President and CEO of IT & Mobile Communications Division at Samsung Electronics. “The Galaxy A Series provides a range of models so everyone can choose a device that fits their unique needs and enables them to pursue their passions. The Galaxy A80 offers premium features for digital natives who want to fully engage in the Era of Live.”

Capture the world as you see it

Created with Samsung’s first rotating camera, the Galaxy A80 lets people seamlessly capture the world around them. When users select the selfie mode in the camera app, the three cameras automatically pop-up from the back of the phone and rotate. The innovative camera mechanism delivers the same extraordinary triple camera experience with the same high-resolution lens, front and rear, so you never have to scarify on quality.

With the 48MP main camera, users can now shoot vivid images day and night. The Galaxy A80’s 3D Depth camera offers Live Focus videos by scanning objects for measurement and depth. Built with an Ultra Wide angle lens with the same viewing angle as the human eye, so your favorite views can be shared with less panning.

The Super Steady video mode helps you effortlessly capture content by reducing video shake to ensure smooth, pro-level action videos. And with other intelligent camera features such as Scene Optimizer that can recognize and enhance up to 30 scenes, and Flaw Detection that automatically identifies glitches before you click, you’ll never miss the perfect shot.

Enjoy immersive multimedia experiences

Enabled by the rotating camera, people can experience an uninhibited view with Samsung’s first New Infinity Display. Featuring the 6.7-inch FHD+ Super AMOLED screen, Galaxy A80 brings you content in vivid detail, letting you get fully immersed in every game, video, photo and story.

Galaxy A80’s Dolby Atmos lets you lose yourself in the sound with a 360-degree audience experience when using earphones or Bluetooth speakers.

Stay connected for longer

The Galaxy A80’s 3,700mAh battery and its Super-Fast Charging at 25W capabilities keep you connected for longer and gives you more freedom by allowing you to charge you phone quickly – so you don’t miss a beat.

The Galaxy A80 also features an intelligent battery which learns your daily routine and app usage patterns to optimize your phone’s power consumption. The Adaptive Power Saving Mode enables users to be reassured knowing the smart battery is running most efficiently for the best performance needed.

Access what you need, when you need it – safely and securely

The Galaxy A80’s Intelligent Performance Enhancer provides AI-powered performance optimization software, which adjusts the battery, CPU and RAM of your device based on your unique usage, helping your phone work harder and launch apps faster when you need them.

Bixby Routines helps keep you on track by learning your app usage patterns and analyzing your habits so that it knows which features you need, when you need them. Bixby Routines automates your everyday tasks and apps based on your routine, such as driving or being at work.

Fortified by Samsung Knox, Samsung’s defense-grade security platform designed to protect from chipset to software, people can enjoy the freedom of connection safely on Galaxy A80. This allows people to use Samsung Pass to access apps and websites by using biometric authentication. To increase ease-of-use, a fingerprint scanner was embedded on-screen so people can intuitively unlock their phone.

To complement people’s active lifestyles, Galaxy A80 includes button-activated or hands-free Bixby so that users can get connected to the information needed more conveniently. Users can also easily access other features such as Bixby Vision, Bixby Home, and Reminder while on-the-go. The Galaxy A80 also features key Galaxy experiences including Samsung Health, Samsung Pay^* and more.

Express your style with an elegant design

The Galaxy A80 is available in three colors: Angel Gold, Ghost White and Phantom Black. The Angel Gold color includes elements of pink, while the Ghost White option combines some blue characteristics, so these colors look different depending on light direction and reflection.

The Galaxy A80’s sleek design and comfortable, ergonomic grip ensures it fits comfortably in your hand – so it’s easy to use when on-the-go.

For more information about the Galaxy A Series, visit https://www.samsung.com/my/smartphones/galaxy-a-series/

*Availability may vary by market

Samsung Galaxy A80 Specifications

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.