Join us as we unveil the newest additions to the Galaxy portfolio, which has defined the foldable category. Combining intelligent capabilities with innovative form factors, the next generation of Galaxy devices are set to deliver more personal and adaptive experiences and set a new standard for the AI era.

The event will be streamed live on Samsung.com, Samsung Newsroom and Samsung’s YouTube channel beginning at 2 p.m. BST, 9 a.m. EDT and 3 p.m. CEST.

Stay tuned and make sure to register at samsung.com/unpacked for exclusive benefits, upcoming teasers, trailers and updates ahead of Galaxy Unpacked July 2026.

AI will be no different.

Where AI Meets People

AI is getting smarter faster, and this will continue. But to change how people live, it must answer: where, how and into whose hands does this intelligence reach? This will define AI’s next chapter.

AI no longer merely answers. It is entering an agentic age, taking action on our behalf while the person carries the final decision. But to act for someone, it must first know them.

That is why it matters where AI meets people. The entry points are where AI understands a person and builds trust. The best AI experiences will come from the devices that know the user best.

This is what Samsung has spent years building. The phone is closest to us, with us daily. The tablet is where we create and learn. The watch reads signals like sleep and heart rate. The TV and connected home appliances add context from where we live. And new form factors, from foldables to intelligent eyewear, expand where AI meets us. Together, a fuller picture of a person’s needs forms.

These entry points are powerful together. Signals from across devices become timely assistance: sleep tracked by your watch shapes tomorrow’s schedule, with information always available. AI at its best works quietly in the background, bringing these moments into a cohesive experience. That is why we have spent years building an ecosystem not just to reach, but to connect more moments.

Built on Openness and Trust

Samsung does not do this alone. The platforms that changed the world were the most open. The web was. So were mobile operating systems. With SmartThings, we brought devices, services and partners into one connected experience, shaping industry open standards. Openness lets the best ideas reach people faster. And we don’t simply layer intelligence on top, but design how AI works at the center so it serves each person in context.

But openness alone is not the goal. The harder task is turning intelligence into something personal and trustworthy. The best intelligence in the world should reach people through their everyday devices. But what makes it personal is understanding the user and keeping that understanding safe. That is our responsibility.

As AI becomes more personal and agentic, trust becomes the foundation. People need to know what AI is doing for them and remain in control.

This is why trust isn’t added at the end. Samsung Knox protects each Galaxy device and now the connections between them. As intelligence moves across devices, protecting what flows between them is crucial. The most personal data stays on the device so people can understand how AI is working, staying in control.

The Next Chapter of Galaxy

That same understanding shapes the devices we build. The more personal and capable AI becomes, the more form matters. As AI helps us with more at once, a screen that flexes and folds expands what is possible. This is what makes foldables special: they fold into your hand, opening a larger stage. On this journey, Samsung has continued to make foldables thinner, lighter, stronger and more immersive.

AI is also essential in health. How we sleep, recover and look after ourselves—daily choices add up. A device close to us, like a watch, tracks these signals ensuring a better day.

The upcoming Galaxy Unpacked is where we will show what’s next in bringing all this together: more personal, natural AI experiences on a foundation more partners can build on. The question that opens the next era is not who has the smartest AI, but who understands people best, and turns that understanding into experiences they can trust.

We intend to take this path with openness and responsibility, beginning with the device already in your hand. We open this next chapter together at Galaxy Unpacked.

Since its launch earlier this year, the Galaxy S26 series has been making waves across the world, impressing users with its new and upgraded features. In fact, it has earned high praise and recognition from media, including BGR who said that “These are fast, capable, well-constructed smartphones with outstanding cameras, gorgeous displays, and solid battery life.” Closer to home in Southeast Asia and Oceania, the Galaxy S26 series have already become dependable companions that show up in everyday moments. Through hands-on sessions and extended use, media reviews keep landing on the same impression: this Galaxy lineup simply works for you.

Here are authentic thoughts from users who have spent time enjoying these exciting new AI phones.

Your Ever-Ready, AI Phones

An intuitive AI phone, the Galaxy S26 series supports you proactively and seamlessly, handling tasks in the background so you stay focused in every moment.

Galaxy Al[1] does not just translate languages; it’s designed to understand the habits and contextualize the usage of Vietnamese. There’s no need to install third-party applications or pay monthly fees to use these features. Everything is pre-synchronized into the system, making daily tasks. – Vantu, Vatvo Studio (In Vietnamese)

Instantly reply to that message asking for photos or get a glance of your day ahead:

“Galaxy AI[2] tries to make life easier in all kinds of little ways. Now Nudge[3] surfaces useful information when you’re using messaging apps.”

– Adam Turner, Gadget Guy

Never miss another important event:

“​​Now Brief[4] feature provides a daily summary for morning, afternoon, evening and late night including a daily agenda, weather forecast, health summary and sleep pattern. For those who want to see their daily summary locally, this is a useful feature before starting or ending the day.”

– Effi, Amanz

Galaxy S26 Ultra: A Great Camera and Editing System

In first few months of 2026, Samsung’s latest flagship phones have streamlined how people capture and share the moments that matter, bringing everything — from shooting to editing — into one smooth, intuitive experience.

“I also tried out the Galaxy S26 Ultra’s zoom and Nightography[5] capabilities in the Twin Peaks hills. Although the lighting around Twin Peaks is minimal after dusk, the details of the objects are still preserved. This includes the small details of the light from the lamps installed on the tower’s body.” – Lely Maulida, Tekno.kompas.com

Fully capture your experiences, even when enjoying fast-paced activities:

“Documenting fast-paced sports is the ultimate stress-test for any camera, let alone a smartphone. The Samsung Galaxy S26 Ultra passed with flying colors. It proved itself to be a fantastic, reliable tool for capturing high-stakes memories, backed by an impressive suite of pro-level hardware and software features.”

 – Ramon Lopez, Revu

Galaxy S26 Ultra: Privacy You can Depend On, Everyday

The Galaxy S26 Ultra’s breakthrough Privacy Display[6] fundamentally changes how privacy can be protected on a phone. Built from Samsung’s expertise in display technology, this new innovation allows users to customize settings, limiting visibility levels according to their own needs.

“After extended use, the Privacy Display emerges as one of the S26 Ultra’s defining features, for being a quiet but powerful innovation that could set the standard for mobile privacy going forward.”  – Yonk, Geek Culture

Preserve viewing experiences even with the Privacy Display turned on:

“The Privacy Display is truly a gamechanger. Samsung was smart to make it a toggleable feature; if you don’t need it, you can just turn it off. It’s incredibly useful during my daily commute. While I’m personally not a fan of physical privacy films, having this built-in is vital for sensitive tasks like mobile banking.”

 – Munk TV

Thinking about getting a new phone? Check out power users’ exciting impressions of Galaxy S26 series’ mobile AI, great camera and unrivalled privacy and find out how these devices go hand-in-hand to transform your everyday with ease.

[1] Samsung Account login may be required to use certain AI features. * Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. * Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier. * Galaxy AI basic features provided by Samsung are free. Future releases may include enhanced features or new services that are offered on a paid basis. Different terms may apply for AI features provided by third parties. Galaxy AI basic features are those services listed under “Advanced intelligence” in the current Samsung Services Terms and Conditions. * Galaxy AI service may be limited for minors in certain regions with age restrictions over AI usage.

[2] Samsung Account login may be required to use certain AI features. * Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. * Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier. * Galaxy AI basic features provided by Samsung are free. Future releases may include enhanced features or new services that are offered on a paid basis. Different terms may apply for AI features provided by third parties. Galaxy AI basic features are those services listed under “Advanced intelligence” in the current Samsung Services Terms and Conditions. * Galaxy AI service may be limited for minors in certain regions with age restrictions over AI usage.

[3] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts available with certain third party messaging apps including Samsung Messages, Google Messages, Google Chat. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analyzing available image content. Accuracy of results is not guaranteed.

[4] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection. The description of photos provided by moments may not align with the user’s intent. Events schedule notification is supported with calendar apps that utilize Android calendar database and available if Samsung Calendar is installed. Notifications for dog walking require SmartTag2 and Pet Care in SmartThings to be activated. SmartTag2 sold separately. Notifications must be switched on to be used as the recalled data. Recalled data available from supported app notifications, Messages, Gmail and Samsung Wallet and data collected from Gmail is only applicable if the user consents to Personal Data Intelligent’s Gmail read permission. Recalled data for reservation details only available from reservation confirmation messages.

[5] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[6] Privacy Display feature controls the screen’s viewing angle to limit peripheral vision and can be activated in Settings. Activation for specific apps also available in Settings. Some changes in image quality may occur outside the viewing angle. Some information may still be visible to others depending on the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information.

This exciting line-up of AI phones introduces advanced Galaxy AI features that can help smoothen your productivity journey – Now Nudge, Now Brief, Call Screening and Document Scan – are all designed to work seamlessly and effortlessly so you never miss a beat no matter how busy you get.

Always prepared for complete ease of mind

The Galaxy S26 series provides you with timely reminders before you realize you need them. Feeling uneasy before the start of a new week is common, especially when important meetings await. More proactive and personalized than ever, Now Brief[1], quietly supports users by surfacing timely reminders and key information—helping to ensure that nothing slips through the cracks.

Effortless schedule management with Your AI Companion

The Galaxy S26 series finds for you the simplest way to stay organized. Heading to work, it’s common to be juggling emails, the day’s news and even that message from a close friend asking when you’re free to catch up.

Now Nudge[2] effectively minimizes manual input on your end. Timely and relevant suggestions help you stay in the flow without being distracted. Received a message about your evening plans? This exciting AI-powered feature which can be turned on or off from Settings, reads the context of the conversation, checks your calendar for conflicts, and surfaces relevant suggestion, without you ever opening a separate app.

This seamless productivity carries on across tasks with the Galaxy S26 series. If another friend asks for photos from a recent trip, the Galaxy S26 series can quickly and automatically suggest photos from the Gallery, removing the need to search through albums or switch between apps.

Check out how to use this advanced Galaxy AI feature, Now Nudge, here: How to use the Now nudge feature on the Samsung Galaxy S26 series | Samsung Malaysia

Stay focused with intelligent call screening

The Galaxy S26 series helps you screen out distractions with smarter safeguards. In fast‑paced workdays, unexpected calls can easily disrupt concentration, especially when you’re in important meetings.

The Galaxy S26 series introduces intelligent, AI‑powered Call Screening[3] for a safer way to handle calls instead of ignoring them. It helps you check unknown callers and summarizes intent, so you can decide if it is an important call to take.

Here’s how effortless Call Screening works on your Galaxy S26 Series:

The ultimate, distraction-free workday with easier document capture

The Galaxy S26 series enables you to get things done easily and quickly. From receipts and forms to handwritten notes, paperwork can pile up quickly—especially during busy workdays.

The AI-powered Document Scan instantly delivers clean digital copies of your receipts, forms, and notes, easily removing distortions and distractions like creases or fingers in the shot. This smart feature can remove the hassle of tiresome admin tasks – with the ability to automatically organize multiple images into a single PDF file, ready for whatever submissions you need to make.

The Galaxy S26 series represents the evolution of Galaxy AI in 2026. It is not simply a faster phone with upgraded specifications but a shift in what an AI phone is supposed to do: to be a steady companion that meets your needs – always helping you do more and worry less.

[1] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection. The description of photos provided by moments may not align with the user’s intent. Notifications must be switched on to be used as the recalled data. Recalled data available from supported app notifications, Messages, Gmail and Samsung Wallet and data collected from Gmail is only applicable if the user consents to Personal Data Intelligence’s Gmail read permission. Recalled data for reservation details only available from reservation confirmation messages.

[2] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region, and language. Text message prompts currently available with Samsung Messages and certain third-party messaging apps including Google Messages and Google Chat. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analyzing available image content. Accuracy of results is not guaranteed.

[3] Call Screening feature for Call Assist may vary by country, region and language. Feature needs to be manually activated.

Samsung is expanding the One UI 8.5 rollout to more devices, bringing the latest Galaxy AI features across the Samsung Galaxy ecosystem.[1] The update focuses on enhancing communication and creative experiences on Galaxy mobile phones and tablets, including the Galaxy S25 series, Galaxy S25 FE, Galaxy S24 series, Galaxy S24 FE, Galaxy Z Fold7 and Galaxy Z Flip7, Galaxy Z Fold6 and Galaxy Z Flip6, Galaxy Tab S11 series and Galaxy Tab S10 series.

One UI 8.5 will begin rolling out in Malaysia starting May 11 onwards,[2] with additional regions to follow.

[1] Features may vary depending on model and service region.

[2] Availability and timing may vary by market and model.

Galaxy AI[1] on the Galaxy S26 series is designed to make those moments easier. By proactively working on your behalf, it cuts down on the steps needed, helping you get things done. It’s support that shows up at the right moment, so you can stay focused on the task at hand instead of bouncing between apps and managing every input.

What are the key Galaxy AI features on Galaxy S26 series?

On the Galaxy S26 series, Galaxy AI shows up across the tasks people deal with every day — making it simpler to plan, create, organize, share, and more. From context-aware suggestions that keep conversations moving to intuitive tools that help refine and organize visual content, Galaxy AI helps you stay in the flow.

Now Nudge[2] adapts to what’s on your screen and what’s already on your device to proactively suggest helpful actions at just the right time. Texting a friend about plans for a night out? When a date comes up in the chat, Galaxy S26 recognizes it, shows what’s already on your calendar for that day, and offers to add the event, all without switching apps.

And when someone asks for photos from your trip to New York,[3] Now Nudge can automatically suggest relevant images from the Gallery, so you can share in seconds instead of searching through albums. It can even pull up saved info across your device, like a list of cool bars you jotted down in Samsung Notes — no need to dig through the relevant apps, Galaxy S26 takes care of the extra steps for you.

For step-by-step instructions on how to experience these Galaxy AI features, watch here.

Galaxy S26 can take care of multi-step tasks behind the scenes, making everyday moments feel easier. Through natural interactions, Google Gemini can search and complete complex actions seamlessly across apps. If you’re running late to meet friends, simply long-press the side button and ask Gemini[4] to order a taxi to your destination — it will open the app and prepare the ride for you to approve. It offers an early look at what agentic AI can do, completing routine tasks in the background so you can offload the busywork.

Galaxy cameras have always made it easy to capture fantastic photos. With Galaxy S26, the upgraded Photo Assist and Creative Studio[5] make editing and customizing content just as seamless.

Photo Assist now supports natural language editing, allowing you to make edits by simply saying what you want to change, without technical terms, specialized tools, or editing expertise. Maybe you’re framing the perfect dinner shot, but your friend takes a bite before the photo happens. Ask to restore the missing bite, and Photo Assist fills it back in. Or if a landscape photo looks great but you want a moodier feel, ask to shift the scene from day to night. You can review changes as you go and jump back to any earlier stage whenever you want, making the process even easier.

Accessible from the Edge Panel, Creative Studio brings your ideas to life in one simple space, turning a sketch, photo, or prompt into polished visuals — like funny stickers for a group chat, or a wallpaper that reflects your style. Once you generate a result, you can keep editing or share it right away without switching tools, so your creative rhythm stays uninterrupted.

Create custom stickers in an instant with Creative Studio.

Galaxy AI also helps you stay organized and handle everyday documents with less hassle. Got paperwork that can’t wait? Document Scan is built right into the Camera app. Imagine you’re at a doctor’s office and a form needs to be filled out by a family member — you can scan it and send them a clean digital copy instantly. Galaxy S26 recognizes the document, removes distortions and distractions such as creases or even a finger in the corner. If there are multiple pages, they can be combined automatically into a single PDF, just like that.

Quickly scan multiple pages and save them as a single PDF with Document Scan.

Galaxy AI on the Galaxy S26 series is built to handle the little steps that chip away at your time throughout the day. By reducing the effort behind everyday tasks, it makes each interaction feel more intuitive. The result is a phone that adapts to you and works with you — so you can spend less time managing the process and more time enjoying the moment.

Check out Try Galaxy to test out some of the latest features on the device you’re holding right now. Learn more about Galaxy S26 Ultra and all the latest Galaxy devices on Samsung.com.

Grab the all-new Samsung Galaxy S26 Series at Launch today!

Until 3 May 2026, the Galaxy S26 series is available[6] for purchase with these amazing promotions. Get a rebate of up to RM400 upon purchase of the Galaxy S26 Series. Customers can also get a rebate of up to RM400 upon purchase with eligible CIMB, Maybank or RHB credit or debit cards. Customers can also redeem up to RM400 with their Samsung Rewards Points Booster for their purchase as well!

Until 31 May 2026, get 10% off on the Galaxy Buds4 Series when you purchase selected Galaxy S and Z Series models. Eligible Samsung Members can also enjoy an exclusive 10% discount via voucher redemption from their Samsung Members application, to purchase either in store through Endless Aisle or online.

For added peace of mind, save up to RM200 on 3 years of Samsung Care+ when you purchase the Galaxy S26 Series as well. Samsung Care+[7] offers comprehensive coverage that protects the devices’ value, including fast repairs for accidental damage, extended warranty, and certified expert support available both at home and abroad.

To buy the Samsung Galaxy S26 Series, please visit: https://www.samsung.com/my/offer/galaxy-s26-series/

[1] Galaxy AI basic features provided by Samsung are free. Any Samsung enhanced AI features and all third-party AI features are subject to different terms and may be subject to fees. (Galaxy AI basic features are listed under “Advanced intelligence” in Samsung Services Terms and Conditions.)

[2] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region, and language. Text message prompts currently available with Samsung Messages and certain third-party messaging apps including Google Messages and Google Chat. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analyzing available image content. Accuracy of results is not guaranteed.

[3] For location information, location permission should be allowed.

[4] Results may vary. Check responses for accuracy. Compatible with certain features and with certain accounts. Internet connection required. Available on select devices and languages. Only available to users 18 years and older.

[5] Requires an internet connection / Samsung account login. Edited images may be resized and will have visible AI watermark. The accuracy and reliability of the generated output is not guaranteed.

[6] Availability may vary by country, region, and carrier. Color availability may vary depending on country or carrier.

[7] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/

[8] While stocks last. Terms and conditions apply.

That’s where Samsung Care+ comes in[2]. Not only does it preserve the future resale value of your device, it provides peace of mind today and lasting value tomorrow.

▲ Samsung Care+ offers peace of mind to Galaxy S26 users and helps preserve value of their new devices.

Flexible and Personalised Choices for Every Lifestyle

Not everyone uses their device the same way. Some need a complete peace of mind against everyday accidents. Others focus on long-term device reliability. Samsung Care+ gets this.

Samsung Care+ offers diverse plans that reflect the unique needs of customers with different lifestyles. This includes accidental damage cover that protects against certain knocks, drops and spills[3] For users prioritizing long-term performance and reliability, extended warranty coverage can help address certain mechanical or electrical failures well beyond the standard warranty period, which can become increasingly valuable as users hold onto devices longer.

With Samsung Care+ and Fast Repair Service, customers can benefit from quick, hassle-free repairs, including cracked screen replacements using genuine Samsung parts – ensuring devices are restored to optimal condition when unexpected incidents occur.

Samsung Care+ plans also come with flexible payment options, including upfront payment choices. For Galaxy S26 Ultra users in Malaysia, plans start from RM398.52 for 1 year, RM441.72 for 2 years, and RM636.12 for 3 years[4].

Professional Service Without the Hassle

Protection is only valuable if you can access it when needed. That is what matters most. Samsung Care+ delivers service designed to provide expert care in a simple, accessible way – wherever you are.

The claims process is designed for clarity. No complex forms. No confusing requirements to navigate. Samsung Care+ offers a streamlined claims process, ensuring customers can receive the care they need without hassle while minimizing disruption to their daily routines.

Once your claim is submitted, Samsung-authorized service centers take over[5]. Every repair is handled by certified technicians using Samsung genuine parts. This approach does more than fix immediate problems – it maintains your device in optimal condition, preserving what you invested in whether you plan to keep it for years or eventually upgrade.

And here’s something people often overlook until they are traveling: your device goes everywhere with you, so your protection should too. Samsung Care+ provides comprehensive coverage both at home and abroad You can receive Samsung-certified service in major cities around the world, including Seoul, London, Los Angeles and Barcelona[6].

Peace of Mind, And Long-Lasting Value

Galaxy S26 series is engineered to simplify the tasks you do on your phone through its most user-friendly Galaxy AI experiences. Samsung Care+ ensures it keeps doing that – delivering the peace of mind to enjoy your device to the fullest anywhere, anytime while maintaining its value over time.

Samsung Care+ is available when you purchase your Galaxy S26 series on Samsung.com or Samsung Experience Stores, making it easy to add protection from day one. Already have your device? You can register and activate the Samsung Care+ within 30 days from the date of purchase.

[1] SQ Magazine, “Smartphone Statistics 2026: Powerful Insights,” updated February 18, 2026. Available at: https://sqmagazine.co.uk/smartphone-statistics/

[2] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required. For detailed Samsung Care+ information, please visit: https://www.samsung.com/my/offer/samsung-care-plus/

[3] For approved repairs, unlimited claims are covered up to the MSRP value of the device. Same-day screen repair may be available for eligible devices in select areas, subject to claim approval time, parts availability, and technician scheduling. Repair eligibility is subject to change, and additional restrictions, limitations, and exclusions may apply. Please refer to the plan Terms and Conditions for full details.

[4] Valid until 31 December 2026

[5] Samsung-authorized service centers subject to local availability.

[6] Worldwide accidental damage cover only applies to accidental damage to your Galaxy smartphone if overseas product repair is available. When in need of Samsung Care+ services during your travel, contact the visiting country/region’s local customer service in advance to check Samsung Care+ availability.

Malaysia is standing at a defining moment in its digital journey. Across industries, classrooms, and homes, artificial intelligence is no longer seen as a distant innovation. Instead, it is becoming an everyday tool that helps Malaysians work smarter, communicate more effectively, and express their creativity in new ways.

This shift reflects something deeper than the adoption of new technology. It signals a shift to embrace intelligent systems that anticipate needs, understand context, and support people in navigating an increasingly fast-moving world.

The response to the recently launched Samsung Galaxy S26 Series reflects this momentum. With strong global demand and more than 1.3 million pre-orders for the Galaxy S26 Series, it is clear that consumers are increasingly looking for devices that go beyond performance, they want technology that works intelligently alongside them.

At Samsung, we believe we are entering the Agentic AI era, where AI evolves beyond simply responding to prompts and begins to actively assist users in meaningful ways. With the Galaxy S26 Series, Galaxy AI is designed to reduce friction in everyday experiences, allowing people to focus on what matters most.

Innovations such as Now Nudge, alongside experiences like Now Brief and Now Bar, move Galaxy AI closer to becoming a true AI companion. Rather than functioning as a collection of tools, Galaxy AI is evolving into an intelligent system that understands context, learns routines, and surfaces relevant information at the right moment. The goal is simple: to make technology feel more intuitive, helpful, and seamlessly integrated into daily life.

For Malaysians, this evolution is especially meaningful. As a digital nation that thrives on connectivity, collaboration, and entrepreneurship, AI has the potential to empower individuals and communities alike. From students exploring new ways to learn, to creators expressing ideas more freely, to professionals navigating increasingly digital workplaces, AI can unlock new opportunities for growth.

What we are witnessing today is not just technological progress, it is the emergence of a new digital culture where intelligence is embedded into the devices, we use every day.

As AI becomes more predictive and autonomous, the responsibility to develop it thoughtfully becomes even more important. At Samsung, we believe AI must always remain human-centric, secure, and ethical. Technology should empower people, while respecting their privacy, choices, and control.

Malaysia’s openness to innovation has always been one of its greatest strengths. As we move further into the AI era, Samsung will emulate this spirit to shape how technology is adopted, adapted, and ultimately used to improve lives.

The Samsung Members platform provides information on Samsung products and services while fostering a community for user interaction. Top contributors who consistently create high-quality content and actively engage with others are selected as Samsung Members Stars, helping strengthen connections between the brand and its community.

More than a product showcase, the event emphasized community-driven dialogue and the exchange of perspectives — empowering participants to shape their own Galaxy experience.

Galaxy Unpacked 2026: Unveiling the Next Era of Galaxy AI

Galaxy Unpacked 2026 was the highlight of the three-day program. Samsung introduced a more integrated and personalized Galaxy AI, emphasizing a true agentic AI experience, along with enhanced privacy and security and new features of the Galaxy S26 series and the Galaxy Buds4 series.

“It was incredible,” said Samsung Members Star Oksana Bykova (USA). “Samsung showcased Galaxy AI to expand everyday experiences, and Super Clear Call on the Galaxy Buds4 series was especially impressive.”

“I’m excited about the Privacy Display on Galaxy S26 Ultra,” said Samsung Members Star Gerson Manzanares (Nicaragua). “The way the screen automatically adjusts viewing angles to block prying eyes is truly ingenious.”

▲ Participants attending Galaxy Unpacked 2026

▲ A participant visiting the Galaxy Unpacked 2026 Experience Zone

AMA Session: Going Behind the Scenes of Galaxy Camera Innovation

The Ask Me Anything (AMA) session was one of the most popular programs. Sungdae Joshua Cho — Executive Vice President and Head of Visual Solution Team, Mobile eXperience (MX) Business at Samsung Electronics — took questions and responded in real time.

The program included briefings and demonstrations of the Galaxy camera’s key technologies and features. Participants noted visible differences in brightness, noise and detail, highlighting how these advancements translate into meaningful user experiences.

Going beyond a Q&A, the session became an open forum for direct dialogue between participants and Samsung.

▲ Cho presenting during the AMA session

▲ Participants listening to the AMA session

Explore SF: Capturing the City Through Galaxy

Another highlight was “Explore SF Your Way with Galaxy,” where participants explored the city using the Galaxy S26 series in their own ways.

With AI Eraser, they effortlessly captured San Francisco’s scenic views, while Super Steady delivered clear, blur-free shots even on the move. Participants shared these moments with their communities, extending their experiences and insights to a wider audience.

▲ Participants creating content using the Galaxy S26 series

Beyond the Event: Carrying the Momentum Forward

Galaxy Community Connect 2026 centered on the Galaxy S26 series, offering participants opportunities to explore Galaxy AI throughout the event. In San Francisco, they reinterpreted and expanded the Galaxy experience in their own ways, fostering authentic connections.

▲ Participants enjoying the Gala Night on the final day of the event

Samsung will continue strengthening direct engagement with its global communities, aiming to enrich the everyday lives of Galaxy users around the world.

Galaxy S26 Ultra: Where Innovation Leads

Galaxy S26 Ultra brings together Samsung’s most advanced innovation in a single device — powerful performance, an industry-leading camera system, enhanced intuitive Galaxy AI and the world’s first mobile phone with a built-in Privacy Display.[2]

Privacy Display, which has drawn widespread praise since its unveiling, is a breakthrough in display technology that fundamentally changes how privacy can be protected on a phone at a pixel level. Designed for everyday situations, hardware and software are working as one to protect privacy without compromising everyday viewing experiences.

Built for all-day performance, Galaxy S26 Ultra delivers the most powerful performance on a Galaxy S series yet, powered by a customized mobile processor — Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy [3] — with significant gains [4] across the CPU, GPU and NPU to support faster, smoother experiences that keep up throughout the day.

Galaxy S26 Ultra also features Samsung’s most intuitive and user-friendly AI experience to date. Features like Now Nudge [5] provide proactive and relevant context-aware suggestions, while Now Brief [6] surfaces timely reminders for important events. A choice of agents [7] also help users to complete tasks easier with a single button press or voice prompt.

Galaxy S26 Ultra builds on Samsung’s industry-leading camera system, seamlessly integrating capture, editing and sharing into one intuitive workflow. Nightography video [8] keeps footage vibrant even in low light, and Super Steady [9] which comes with a new horizontal lock option for greater stability, even during dynamic movement. Editing is just as easy and straight forward. With the upgraded Photo Assist [10] users can refine images and express their creativity by simply describing what they want in their own words, while Creative Studio [11] empowers users to easily turn their ideas into polished visuals — from stickers and invitations to personalized wallpapers.

Galaxy Buds4 Series: Superior Hi-Fi Sound With Computationally Designed Fit

Users can enhance the capabilities of the Galaxy S26 with the new Galaxy Buds4 series which integrated Samsung’s most advanced audio and wearability innovations together in one seamless experience. The Galaxy Buds4 Pro and Buds4 deliver superior hi-fi audio and everyday wearability to achieve the best listening experience across the Galaxy Buds series to date. The Buds4 series establishes a new iconic blade design with an engraved pinch control [12] and ultra-sleek ergonomic fit, achieved by analyzing hundreds of millions of global ear data points and running over 10,000 simulations [13] to optimize for all-day wearability and comfort. Powerful hardware and software innovations on the Buds4 Pro such as a wider woofer and an enhanced Adaptive Equalizer and Active Noise Cancellation [14] produce rich full-spectrum sound true to the original recording. With the integration of several AI agents [15] and intuitive hands-free controls, the Buds4 series becomes a natural companion to Galaxy S26, extending everyday experiences beyond the phone.

Grab the all-new Samsung Galaxy S26 Series and Galaxy Buds4 Series at Launch today!

Until 3 May 2026, the Galaxy S26 series is available [16] for purchase with these amazing promotions. Get a rebate of up to RM400 upon purchase of the Galaxy S26 Series. Customers can also get a rebate of up to RM400 upon purchase with eligible CIMB, Maybank or RHB credit or debit cards. Customers can also redeem up to RM400 with their Samsung Rewards Points Booster for their purchase as well!

Until 31 May 2026, get 10% off on the Galaxy Buds4 Series when you purchase selected Galaxy S and Z Series models. Eligible Samsung Members can also enjoy an exclusive 10% discount via voucher redemption from their Samsung Members application, to purchase either in store through Endless Aisle or online.

For added peace of mind, save up to RM200 on 3 years of Samsung Care+ when you purchase the Galaxy S26 Series as well. Samsung Care+ [17] offers comprehensive coverage that protects the devices’ value, including fast repairs for accidental damage, extended warranty and certified expert support available both at home and abroad.

For more information about the Galaxy S26 series and Galaxy Buds4 series, please visit: Samsung Newsroom, SamsungMobilePress.com and Samsung.com.

[1]Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier.

[2]World’s first built-in privacy display on a smartphone. Must be enabled in settings. Privacy Display feature controls the screen’s viewing range to limit peripheral vision. Some changes in image quality may occur outside the viewing range. When activated, some information may still be visible to others depending on the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information.

[3]Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.

[4]AP performance improvements shown compared to Galaxy S25 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications.

[5]Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts currently available with Samsung Messages and certain third-party messaging apps including Google Messages and Google Chat. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analyzing available image content. Accuracy of results is not guaranteed.

[6]Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection. The description of photos provided by moments may not align with the user’s intent. Notifications must be switched on to be used as the recalled data. Recalled data available from supported app notifications, Messages, Gmail and Samsung Wallet and data collected from Gmail is only applicable if the user consents to Personal Data Intelligent’s Gmail read permission. Recalled data for reservation details only available from reservation confirmation messages.

[7]Availability may vary by region/country and language.

[8]Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[9]Super Steady results may vary depending on editing method and/or shooting conditions.

[10]Photo Assist may require a network connection and Samsung Account login. Service availability may vary by country, language or device model. Photo Assist may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[11]Creative Studio feature requires a network connection and Samsung Account login. Service availability may vary by country, language or device model. The accuracy and reliability of the generated output is not guaranteed. Sticker sets only compatible with Samsung Keyboard and can only be shared via Quick Share feature with other Galaxy devices that have One UI 5.0 or later installed and Quick Share app version 13.8.50.x or later.

[12]Galaxy Buds are available to connect as Bluetooth Audio regardless of OS, but to configure advanced settings, Galaxy Buds must be paired with a smartphone with Android 10.0 or above and a minimum of 1.5GB of memory.​ Advanced settings on the quick panel or Buds menu in Settings include Noise Control, Adaptive EQ, Pinch Control and software update. ​Some features are only available on compatible Samsung Galaxy smartphones.​ Android is a trademark of Google LLC.

[13]Based on global ear data research conducted by Samsung Design Innovation Center.

[14]Available on Buds4 Pro.

[15]AI features require a compatible Samsung Galaxy phone.

[16]Availability may vary by country, region, and carrier. Color availability may vary depending on country or carrier.

[17]Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/ 

[18] While stocks last. Terms and conditions apply.