Personalization is a key driver of interest among consumers looking to own a premium smartphone. In particular, 85% of these consumers are likely to stay with a mobile brand that offers a wide range of personalized options[1]. The preference for personalized options is important not only for exterior personalization such as phone accessories and phone colors, but extend also into software aspects such as app icons, widgets and home screen appearances.

To better engage and create resonance with Millennials and Gen Zs in SEAO, Samsung empowers users around the region to personalize their Samsung Galaxy devices to reflect their personalities and unique identities – from colors to accessories, or cover screen to user interface (UI), for products ranging from the Flip5 and Fold5 to the Watch6 and Buds2. With One UI 5 and Good Lock, an app which allows customization of the lockscreen, keyboard, navigation bar and more, users now more than ever have wider options for personalizing their Galaxy devices inside out. The Samsung x You campaign is a culmination of the company’s efforts in offering innovative and unique products and experiences that celebrate our users and their individuality.

“At Samsung, we have long been believers of empowering our users to embrace who they truly are and express themselves through our efforts in innovation and design. Through our bespoke services and offerings, our users have the option to personalize their devices’ look and feel to how they want it to be. This customization extends to the functional aspects as well through software innovation, bringing out the fun and experiential aspects of the user experience tailored to individual needs,” said Sangho Jo, President and CEO of Samsung Electronics, Southeast Asia and Oceania.

He further adds, “The Samsung x You campaign is a natural culmination of our efforts thus far, as part of our ongoing commitment to further solidify Samsung as a driver of personalization in this industry, starting first with our Galaxy devices such as our latest foldables and wearables, and eventually the rest of our product offerings. We are excited for consumers to see and experience our increased focus on personalization in our storefronts and online stores, and through the Samsung x You campaign, be inspired to show the world their unique personalities and find the communities that matter to them.”

Samsung x You Across Southeast Asia and Oceania

Samsung x You will be progressively rolled out across all markets in the Southeast Asia and Oceania region, including Australia, Indonesia, Malaysia, New Zealand, the Philippines, Singapore, Thailand, and Vietnam. Consumers can expect a series of hyperlocal campaigns ranging from collaborations with local artists and brands that exemplify the expressions of community pride and belonging, customized accessories that leverage local elements and culture, curated user experiences such as pop-ups for the latest Galaxy devices, as well as in-store Bespoke Studio experiences that let users sticker their favorite products, as well as to purchase Samsung Galaxy devices personalized to suit their unique styles.

The Samsung x You campaign will also see the launch of exclusive The Breakfast Café Accessories Collection in the SEAO region, which features new Samsung original designs. Inspired by the shared love for food in the region, as well as the popular appeal of café hopping and brunch dates among the Millennials and Gen Zs, Samsung has also collaborated with four cult-favorite brands regionally – COMMON GROUNDS, Hellu Coffee, OATSIDE and Ya Kun Kaya Toast – to bring to life breakfast-themed accessories that will transform the latest Galaxy devices into the ultimate brunch companion. These accessories include phone cases, GripToks, Buds Cases, keyrings and more, and will be up for grabs across all markets in the SEAO region through social contests, giveaways and purchase redemptions[2].

Exclusive merchandise giveaways in Malaysia

Customers who purchase the Galaxy Z Flip5 at Samsung Experience Stores at The Gardens Mall from 17 – 19 November 2023 and Pavilion KL from 24 – 26 November 2023 can redeem The Breakfast Cafe accessories[3].

Join our Brunch Date Giveaway on Instagram from 1 – 15 Nov 2023. Those who submit the most creative posts will stand a chance to win a Bread Bundle, OATSIDE Bundle, or Coffee Bundle!

Write your most creative comment on the Brunch Date Giveaway contest posts from today until 15 Nov 2023 and stand a chance to win exclusive collaboration merchandise, Chuck’s Bundle[4], Dmeow Bundle[5], or PMC Bundle[6]! There’ll be 5x winners for each bundle.

To learn more about Samsung x You, please find your nearest Samsung Experience Store https://www.samsung.com/my/samsung-experience-store/locations/, or the Samsung Online Store https://www.samsung.com/my/samsung-x-you/

To buy the Galaxy Z Flip5 | Galaxy Z Fold5, go to:

• Galaxy Z Fold5: https://www.samsung.com/my/smartphones/galaxy-z-fold5/buy/
• Galaxy Z Flip5: https://www.samsung.com/my/smartphones/galaxy-z-flip5/buy/

[1] Based on internal research conducted by Samsung’s Southeast Asia and Oceania (SEAO) Consumer and Market Insights team in July 2023. Consumers, aged 18 and above, and who indicated that they were intending to purchase a premium mobile in the next six months were surveyed. A total of 1,246 respondents were surveyed from the following markets: Singapore (309 respondents), Indonesia (318 respondents), Thailand (305 respondents) and Vietnam (314 respondents).

[2] Hellu Coffee collaboration accessories are available in Australia, Indonesia, Malaysia, New Zealand, the Philippines, Singapore, Thailand, and Vietnam. Common Grounds, OATSIDE and Ya Kun Kaya Toast collaboration accessories are available in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.

[3] On a first come, first served basis. While stocks last. Terms and Conditions apply.

[4] One (1) Galaxy Z Flip5 Phone Case, one (1) compact mirror, and one (1) Lucky Lip.

[5] One (1) Galaxy Z Flip5 Phone Case, one (1) set of pop sockets.

[6] One (1) Galaxy Z Flip5 Phone Case and one (1) phone pouch.

Who’s ready for more prizes? Buy the Galaxy Fan Edition series and stand a chance to take home a second Galaxy device for FREE!

23 Days of Epic Rewards is a back-to-back party just for #GalaxyTroop! Troopers who purchase the Galaxy S23 FE and Galaxy Tab S9 FE | Tab S9 FE+ stand a chance to win Galaxy Tab S9, Galaxy Watch5 Pro, Galaxy Buds2 Pro, and Galaxy Buds2 daily.

All you have to do to join the ‘23x FE Special Reward’ Contest is log into the Samsung Members app, click on the banner, and answer really simple questions. Comment under the Community Posting to let us know you’re in and that’s it! The contest runs from 21 October – 12 November 2023, so don’t miss this chance to win prizes daily!

ALERT: If you’re not part of the #GalaxyTroop, it’s now the time to join the epic world of Samsung! Register here: https://cdm-form.mysamsungcampaign.com/?id=b4475487-d87a-4967-8f38-1a02fa81ed69

So what are you waiting for? Get your Galaxy FE device now to WIN!

Epic rewards when you buy Galaxy S23 FE

Epic rewards when you buy the Galaxy Tab S9 FE | Tab S9 FE+

For more information on the latest Galaxy FE series, visit:

• Galaxy S23 FE: https://www.samsung.com/my/smartphones/galaxy-s23-fe/buy/
• Galaxy Tab S9 FE| Tab S9 FE+: https://www.samsung.com/my/tablets/galaxy-tab-s9-fe/buy/
• Galaxy Buds FE: https://www.samsung.com/my/audio-sound/galaxy-buds/galaxy-buds-fe-white-sm-r400nzwaxme

[1] Subject to stock availability, on first-come first server basis. Terms and conditions apply.

[2] Applicable to pre-registered #GalaxyTroop. Once registered, you will receive a promo code and each code is valid for one-time use only. The code amount may vary depending on device purchased. Limitations may apply. Codes are on a first come first served basis.

[3] All storage upgrades are capped at RM300.

[4] Samsung Online exclusive. Select and complete the trade-in option. Any device condition accepted. Applicable to selected locations and devices only.

[5] 30% off PWP Samsung Care+ and selected Galaxy Buds, 20% off PWP for selected mobile accessories, and 10% off PWP for selected Galaxy Tablets (PWP for selected Galaxy Tablets only applicable for Galaxy S23 E purchase).

[6] Applicable to pre-registered #GalaxyTroop. Once registered, you will receive a promo code and each code is valid for one-time use only. The code amount may vary depending on device purchased. Limitations may apply. Codes are on a first come first served basis.

[7] Smart Book Cover for Galaxy Tab S9 FE worth RM339. Smart Book Cover for Galaxy Tab S9 FE+ worth RM389.

[8] Only applicable for non-Premium Viu members. While stocks last.

A smartwatch can be a game changer when it comes to achieving your health and fitness goals. Finding the right smartwatch is also important to get the features you need to succeed. Which Galaxy Watch5 are you? Take the quiz to find out.

Wear the Galaxy Watch5 Pro to new and unfamiliar treks. Set up Route Target, which lets you import map routes for your next adventure, then find your way back safely with Track Back’s voice or vibration-guided turn-by-turn navigation. If you work out in a gym or at home, connect the Galaxy Watch5 to the Samsung Health app for tons of fitness programs to choose from. Hook it up to your Samsung TV for the whole family to work out together.

Track your BP, ECG, body composition, sleep pattern, stress levels, nutrition intake and more, anytime, anywhere with the Galaxy Watch5 Pro and Galaxy Watch5. But while the Galaxy Watch5 Pro is your durable camping or outdoor essential, the Galaxy Watch5 is perfect as an everyday watch for a stroll around town and less vigorous activities.

Get down and dirty with the Galaxy Watch5 Pro. With a stunning Sapphire crystal[1] front display, it’s twice as tough compared to the previous models to withstand hard knocks. But hey, the Galaxy Watch5 is tough too with Sapphire crystal that’s 1.6x tougher[2] than the previous model and works well for everyday wellness goals. Both watches are IP68-rated[3] for water resistance.

Equipped with a 590mAh[4] typical battery, the Galaxy Watch5 Pro will be with you from dusk till dawn. You can be out longer without needing to recharge. Not far off, the larger-sized Galaxy Watch5 has a battery of up to 410mAh[5], which also sports an upgrade compared to the previous model.

Black is never basic with the elegant Galaxy Watch5 Pro. With two colour options, the smartwatch looks indestructible in a Black Titanium or Gray Titanium body. Paint with all the colours of the wind with the Galaxy Watch5’s Sapphire, Pink Gold, Silver and Graphite options. Have total freedom to express your style by changing up your watch strap, whether its genuine leather for a classic look, the sports band for a comfortable fit, or something fun like The Simpsons or Star Wars straps.

If you answered mostly A’s, the Galaxy Watch5 Pro is the sportier, outdoorsy choice for you. If you answered mostly B’s, then the Galaxy Watch5 is the everyday wellness companion you need.

Customers will be entitled to a rebate amount of up to RM200 with every purchase of Galaxy Watch5 and Buds series during Parents Day Gifting Promo as follows:

This promotion will run from 12 to 26 July 2023[6].

Register your interest today and get up to RM400

Are you ready to unfold the next Galaxy innovation? From now until 26 July 2023, register your interest at www.samsung.com/my/unpacked/ to receive first-hand updates and also up to RM400 Samsung e-vouchers[7] to pre-order the new Galaxy!

Join us on 26 July at 7:00PM Malaysian Time and be the first to see the new premium Galaxy innovations. The event will be streamed live on Samsung Malaysia’s YouTube, Official Website, Facebook and Newsroom. Stay tuned for upcoming teasers, trailers, and news about Galaxy Unpacked 2023.

[1] Compared to Galaxy Watch4 based on Vickers hardness measured with constant load of 200gf.

[2] Based on Vickers hardness measured with constant load of 200gf.

[3] Galaxy Watch5 and Galaxy Watch5 Pro have a water resistance rating of 50m under the ISO standard 22810:2010. They are not suitable for diving or high-pressure water activities. If the devices or your hands are wet, they must be dried thoroughly prior to handling.

[4] The typical capacity has been tested under third party laboratory conditions. The typical capacity is the estimated average capacity considering the deviation in battery capacity among the battery samples tested under the IEC 61960-3 standard. Rated capacity is 573mAh. Actual battery life may vary depending on network environment, usage patterns and other factors.

[5] The typical capacity has been tested under third party laboratory conditions. The typical capacity is the estimated average capacity considering the deviation in battery capacity among the battery samples tested under the IEC 61960-3 standard. Rated capacity is 398mAh for Large and 276mAh for small. Actual battery life may vary depending on network environment, usage patterns and other factors.

[6] The promotional products are on a first come first served basis, and while stocks last. Terms & Conditions applied.

[7] The redemption of up to RM400 e-voucher is only available to pre-orders of the Next Galaxy devices by registered customers. The e-voucher amount may vary depending on device purchased. Multiple registration with different email addresses allowed. However, each ROI code is only applicable to one (1) Next Galaxy device purchase. Other terms and conditions apply.

No one likes to be interrupted and you may be tempted to skip the update until later, but OS updates are necessary to keep your smartphone running smoothly. Here are the two possible outcomes of each scenario and why you should care:

4x Android OS Updates

Security is the No. 1 reason to update your OS immediately. Updates may come with security patches that developers are constantly strengthening and reinforcing to protect you from all kinds of cyber risks. Outdated security systems on the other hand leave your smartphone open to vulnerabilities. It would be like leaving your key out on the welcome doormat for cybercriminals to waltz in and plant malware, steal your information, corrupt your files, and other nasty activities.

Secondly, updating your OS ensures that your smartphone is compatible with the latest technology for a smoother experience. Get the latest and greatest features, while removing old ones that are no longer relevant. Without updates, your smartphone may not be able to work with newer technology, and you wouldn’t want to deal with a laggy, buggy, sluggy, teletubby.

With the Galaxy A54 5G and Galaxy A34 5G, you get not 1, not 2, not 3, but 4 times Android OS updates. That way, your smartphone will be in good hands for longer. Along with that, you’ll also get the latest One UI updates that let you play around with personalisation. For example, the current One UI 5.1 lets you edit your photos and videos to make your own lock screens and wallpapers. Have fun customising stickers, emojis, even GIF memes awe-day!

5 Years Security Updates + 2 Year Warranty

Samsung is also offering up to up to 5 years of security updates and a 2 year warranty on the newest Galaxy A54 5G and Galaxy A34 5G for a worry-free ownership experience. Consumers can have higher assurances on Samsung’s trusted mobile security, which covers its affordable Galaxy A Series range, as it does Samsung’s flagship range. Enjoy privacy, performance, and stability improvements throughout your smartphone’s lifespan for longer.

And to give you greater peace of mind, the 2 year warranty[1], provides lifespan support for manufacturing defects and premature device failures. The standard 1 year warranty + 1 year extension is a testament to Samsung’s confidence on the durability of every one of their mobile devices, so you know that your smartphone will by your side in all ways.

Enjoy more AWESOME deals now!

Purchase these models from now until 30 April 2023 to enjoy these awesome deals:

• Get a free casing[2] and 2 Year Warranty[1] when you purchase either the Galaxy A54 5G or Galaxy A34 5G.
• Enjoy 30% purchase-with-purchase on a travel adapter[3] when you purchase the Galaxy A54 5G, Galaxy A34 5G, Galaxy A14 LTE, or Galaxy A14 5G.
• Get the Galaxy Buds2[4] at only RM149 with the 70% purchase-with-purchase deal when you buy the Galaxy A54 5G.

Check out the awesome Galaxy A54 5G | Galaxy A34 5G today:

• Samsung Galaxy A54 5G: https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a54-5g-green-256gb-sm-a546elgdxme
• Samsung Galaxy A34 5G: https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a34-5g-silver-256gb-sm-a346ezsexme

[1] Standard 1 Year + 1 Year extension of warranty. Samsung reserves the right, in its sole discretion, to change, modify, update, add, discontinue, remove, revise, delete or otherwise change any portions of the terms and conditions.

[2] Galaxy A34 5G Card Slot Cover (EF-OA346TBEGWW) and Galaxy A54 5G Silicone Cover (EF-PA546TBEGWW). On a first-come-first-served basis and while stocks last. Terms and conditions apply.

[3] Customers are entitled to purchase one (1) unit of selected travel adapter when they purchase participating models. On a first-come-first-served basis and while stocks last. Terms and conditions apply.

[4] Customers are entitled to purchase one (1) unit of Galaxy Buds2 when they purchase the Galaxy A54 5G. On a first-come-first-served basis and while stocks last. Terms and conditions apply.

In this age of technology, people are becoming more and more conscious of security and privacy issues, especially since we do so much on our smartphones – from financial services, to storing our personal and sensitive data, as well as confidential work files. By making careful decisions as consumers, we can protect ourselves from the dangers that lurk in cyberspace.

Why is mobile security important?

	The least that could happen Smartphones with low security protection push ads everywhere… in the Gallery, App Store, Theme, Downloads Manager, Notifications, you name it. These ads are cleverly placed to maximise clicks for revenue. You could be unwittingly giving out data for sale to advertisers when you click on them. But that’s patty cake compared to…
	The worst that could happen Smartphones with low security protection makes you more susceptible to hacking, malware and phishing. In the event that you lose your phone or it is stolen, it opens the door for cyber villains to possibly hack in to steal your login credentials and financial information.

Even if you are comfortable being mined for data, you still have the option to control just how much. Choose which apps you want to allow or block access your data. We can make the decision about the kind of security standards we want, particularly what kind of protection we can offer for the most vulnerable members of society. We’re done seeing headlines of retirees being scammed of their savings. Are you?

You can choose a worry free life

As a trusted brand, consumers can have higher confidence towards Samsung’s mobile security, which covers its affordable range, the Galaxy A54 5G and Galaxy A34 5G, as it does Samsung’s flagship range. The Galaxy A54 5G and Galaxy A34 5G offer up to 5 years of security updates and 4 times Android OS updates for a worry-free ownership experience.

With up to 5 years security updates, you can enjoy performance and stability improvements of your smartphone throughout its lifespan. Here are the Privacy Protection features you can personalise and benefit from:

At the same time, 4 times Android OS updates on the Galaxy A54 5G and Galaxy A34 5G will keep your smartphone running smoothly for longer. Along with that, you will get the latest One UI updates for higher levels of personalisation. Edit photos and videos to make your own lock screens and wallpapers, or customise stickers, emojis, and even GIF memes!

To give you greater peace of mind, the Galaxy A54 5G and Galaxy A34 5G come with an extended 2 year warranty[1], providing lifespan support for manufacturing defects and premature device failures. The standard 1 year warranty + 1 year extension is a testament to Samsung’s confidence on the durability of every one of their mobile devices, so you know that your smartphone will by your side in all ways.

Sound like a plan? This 5+4+2 triple hat trick gives you access the latest software, security, and warranty to maximise your smartphone’s lifecycle, so that you can buy the Galaxy A54 5G and Galaxy A34 5G with all the confidence of a careful consumer. The decision to have a worry-free ownership experience is yours.

Enjoy more AWESOME deals now!

Purchase these models from now until 30 April 2023 to enjoy these awesome deals:

• Get a free casing[2] and 2 Year Warranty¹ when you purchase either the Galaxy A54 5G or Galaxy A34 5G.
• Enjoy 30% purchase-with-purchase on a travel adapter[3] when you purchase the Galaxy A54 5G, Galaxy A34 5G, Galaxy A14 LTE, or Galaxy A14 5G.
• Get the Galaxy Buds2[4] at only RM149 with the 70% purchase-with-purchase deal when you buy the Galaxy A54 5G.

Check out the awesome Galaxy A54 5G and Galaxy A34 5G:

• Samsung Galaxy A54 5G: https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a54-5g-green-256gb-sm-a546elgdxme
• Samsung Galaxy A34 5G: https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a34-5g-silver-256gb-sm-a346ezsexme

[1] Standard 1 Year + 1 Year extension of warranty. Samsung reserves the right, in its sole discretion, to change, modify, update, add, discontinue, remove, revise, delete or otherwise change any portions of the terms and conditions.

[2] Galaxy A34 5G Card Slot Cover (EF-OA346TBEGWW) and Galaxy A54 5G Silicone Cover (EF-PA546TBEGWW). On a first-come-first-served basis and while stocks last. Terms and conditions apply.

[3] Customers are entitled to purchase one (1) unit of selected travel adapter when they purchase participating models. On a first-come-first-served basis and while stocks last. Terms and conditions apply.

[4] Customers are entitled to purchase one (1) unit of Galaxy Buds2 when they purchase the Galaxy A54 5G. On a first-come-first-served basis and while stocks last. Terms and conditions apply.

Awesome Nightography to shine brighter

Choosing your next phone based on the camera feature is second nature by now. Want a pocket-sized pro-grade camera? Then meet your new besties, the Galaxy A54 5G and Galaxy A34 5G. Awesome Nightography on the Galaxy A54 5G delivers stunning, clear images of you and your furry pupper Awe-Night in the dark with contrasting neon lights! The improved OIS and VDIS outputs steady and crisp videos and blur-less photos even when you’re on the move. Be the proud owner of a collection of perfect selfies or connect with the world through the smooth video calls thanks to the 32MP front camera. And you can now remove shadows and reflections for the first time in Galaxy A series with the enhanced editing tools. Who says perfection can’t be achieved?

Awesome Galaxy Experiences to be productive

The Galaxy A54 5G and Galaxy A34 5G bring you Awesome Galaxy Experiences that makes life and work a breeze. Use Quick Share to send files instantly to Galaxy devices or any device, including non-Galaxy devices through links or QR codes. Set highly personalised Modes & Routines to automate your phone for any scenario Awe-Day. Connect your phone with your PC with Link to Windows[1], so that you can work more productively on one screen. You will be able to use your apps, make calls, and access stuff you’re your phone directly from your PC. You can also make purchases on from your phone with Samsung Wallet for even more convenience.

Awesome 5G to speed it up

See where super speed can take you. Unleash your potential with Awesome 5G network[2] on the Galaxy A54 5G and Galaxy A34 5G to push your limits Awe-Day. Stream your favorite content without buffering, download large files in a blink, scroll through social media feeds minus the lag, and especially don’t miss checking out the very last pair of sneakers you’ve had your eye on for a long time when you’re commuting on the train. Coupled with a powerful performance for better gaming and app launching, you will feel supreme!

Awesome Battery to go longer

A phone charger and power bank are two things that won’t be on your list of things to pack when you’re off on an overnight camping trip in the wild outdoors. Capture crazy content with forest critters Awe-Day with your Galaxy A54 5G and Galaxy A34 5G. The Awesome Battery is a whopping 5,000mAh[3], giving you more than 2 days[4] of power. Plus, you’ll have hours and hours of video playback to watch The Blair Witch Project with your camp buddies coz you’re all insane like that.

Awesome Durability for hard knocks

The school of hard knocks has nothing on you and your Galaxy A54 5G and Galaxy A34 5G. Awesome Durability ensures a rating of IP67[5] to withstand up to 1m of fresh water for up to 30 minutes. Your splash and ouch resistant hero keeps you company through the baddest and bumpiest of times, even if you’re accident prone. Get even more value with up to 5 years of security updates, 4x Android OS updates, and 2-year warranty[6] at the Galaxy A Series’ accessible price point! This gives you the latest software, security, and warranty to maximise your smartphone’s lifecycle for longer, so you can be confident of product quality and know that you’re making a sustainable purchase as an environmentally conscious consumer.

Get the Galaxy A54 5G | Galaxy A34 5G like NOW, now

Starting 7 April 2023, you can get the Galaxy A54 5G and Galaxy A34 5G at any Samsung Experience Stores, Samsung Authorised Retailers, Samsung Online Store and Samsung Brand Stores on Shopee and Lazada.

*Including 8GB RAM Plus.

Those who purchase these models from now until 30 April 2023 can enjoy these awesome deals:

• Get a free casing[7] and a 2-Year Warranty[8] when you purchase either the Galaxy A54 5G or Galaxy A34 5G.
• Enjoy 30% purchase-with-purchase on a travel adapter[9] when you purchase the Galaxy A54 5G, Galaxy A34 5G, Galaxy A14 LTE, or Galaxy A14 5G.
• Get the Galaxy Buds2[10] at only RM149 with the 70% purchase-with-purchase deal when you buy the Galaxy A54 5G.

Get yours today:

• Samsung Galaxy A54 5G: https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a54-5g-green-256gb-sm-a546elgdxme
• Samsung Galaxy A34 5G: https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a34-5g-silver-256gb-sm-a346ezsexme

[1] Users must link their Samsung Galaxy device to their Windows PC through ‘Link to Windows’ on phone and Your Phone App on PC and follow the set-up prompts, including being signed into the same Microsoft account. Link to Windows is preloaded on select Samsung Galaxy devices. PC (Your Phone App) requires Windows 10 or above. Your Phone requires Samsung Galaxy device to be on and connected to the same Wi-Fi network as the PC.

[2] Requires optimal connection. Network availability and actual speed may vary depending on country, region, network provider and user environment.

[3] Typical value tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among battery samples tested under the IEC 61960 standard. Rated capacity is 4,905mAh.

[4] Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged, and many other factors. Estimated against the average usage profile compiled by Strategy Analytics. Independently assessed by Strategy Analytics between 2023.01.19-01.30 in UK with pre-release versions of SM-A546 under default setting using 5G Sub6 networks, LTE and Wi-Fi.

[5] Based on test conditions for submersion in up to 1m of freshwater for up to 30 minutes. Not advised for beach, pool use and soapy water. In case you spill liquids containing sugar on the phone, please rinse the device in clean, stagnant water while clicking keys. Safe against low water pressure only. High water pressure such as running tap water or shower may damage the device. Water and dust resistance of device is not permanent and may diminish over time.

[6] Standard 1 Year + 1 Year extension of warranty. Samsung reserves the right, in its sole discretion, to change, modify, update, add, discontinue, remove, revise, delete or otherwise change any portions of the terms and conditions.

[7] Galaxy A34 5G Card Slot Cover (EF-OA346TBEGWW) and Galaxy A54 5G Silicone Cover (EF-PA546TBEGWW). On a first-come-first-served basis and while stocks last. Terms and conditions apply.

[8] Standard 1 Year + 1 Year extension of warranty. Samsung reserves the right, in its sole discretion, to change, modify, update, add, discontinue, remove, revise, delete or otherwise change any portions of the terms and conditions.

[9] Customers are entitled to purchase one (1) unit of selected travel adapter when they purchase participating models. On a first-come-first-served basis and while stocks last. Terms and conditions apply.

[10] Customers are entitled to purchase one (1) unit of Galaxy Buds2 when they purchase the Galaxy A54 5G. On a first-come-first-served basis and while stocks last. Terms and conditions apply.

*Image for illustrative purposes only.

Tap, pay, done. Going cashless and cardless is becoming the norm for many these days for security and convenience. Effortless and evolving, Samsung Wallet lets you live life in the fast lane. Enjoy this Galaxy Experience Awe-Day on the Galaxy A54 5G and Galaxy A34 5G. The latest Galaxy A Series gives you awesome features alongside the ecosystem that can be experienced as flagship models at an incredibly accessible price point. Here’s why you need to get on Samsung Wallet today.

It makes paying effortless

Add up to 10 payment cards to Samsung Wallet and start paying anywhere that accepts the service or has the NFC contactless payments symbol. Personalise your Quick Access tab with your favourite cards and arrange them in the order you like, especially to prioritise your most used cards. Swiftly open Samsung Wallet in three ways – swipe the screen up, or tap the icon, or double tap the side key. No more digging through your pockets and holding up the line at the register.

It lets you earn rewards

Collect Samsung Rewards points every time you make a transaction with Samsung Pay and use them at the Samsung e-Store or claim exclusive rewards from partner brands. Level up your account from Bronze to Silver to Gold to enjoy further discounts.

It’s everything you need in one device

The ecosystem is wider and more seamless than you think! You can store loyalty cards, vouchers, and health passes on Samsung Wallet[1]. Make Samsung Wallet your one-stop, worry-free app for all your needs, so no more worries, hassle or jumping from app to app, even for your passwords and addresses. Save space in your wallet, better yet, you don’t have to bring your wallet out with you, just grab your smartphone and hit the road.

It’s secure

You are your password. The entire Wallet is safe and secure as possible by allowing access through your biometric data, as well as PIN number. Samsung Pass is protected by Samsung Knox, which includes fingerprint recognition and encryption to make sure users’ important data are protected. On top of this, Samsung Wallet stores particularly sensitive documents in an isolated environment, which offers an extra layer of protection against potential digital and physical hacking attempts.

Get the Galaxy A54 5G | Galaxy A34 5G

Starting 7 April 2023, you can get the Galaxy A54 5G and Galaxy A34 5G at any Samsung Experience Stores, Samsung Authorised Retailers, Samsung Online Store and Samsung Brand Stores on Shopee and Lazada.

*Including 8GB RAM Plus.

Those who purchase these models from now until 30 April 2023 can enjoy these awesome deals:

• Get a free casing[2] and a 2-Year Warranty[3] when you purchase either the Galaxy A54 5G or Galaxy A34 5G.
• Enjoy 30% purchase-with-purchase on a travel adapter[4] when you purchase the Galaxy A54 5G, Galaxy A34 5G, Galaxy A14 LTE, or Galaxy A14 5G.
• Get the Galaxy Buds2[5] at only RM149 with the 70% purchase-with-purchase deal when you buy the Galaxy A54 5G.

Get yours today:

• Samsung Galaxy A54 5G: https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a54-5g-green-256gb-sm-a546elgdxme
• Samsung Galaxy A34 5G: https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a34-5g-silver-256gb-sm-a346ezsexme

[1] Item that can be added to Samsung Wallet varies by country.

[2] Galaxy A34 5G Card Slot Cover (EF-OA346TBEGWW) and Galaxy A54 5G Silicone Cover (EF-PA546TBEGWW). On a first-come-first-served basis and while stocks last. Terms and conditions apply.

[3] Standard 1 Year + 1 Year extension of warranty. Samsung reserves the right, in its sole discretion, to change, modify, update, add, discontinue, remove, revise, delete or otherwise change any portions of the terms and conditions.

[4] Customers are entitled to purchase one (1) unit of selected travel adapter when they purchase participating models. On a first-come-first-served basis and while stocks last. Terms and conditions apply.

[5] Customers are entitled to purchase one (1) unit of Galaxy Buds2 when they purchase the Galaxy A54 5G. On a first-come-first-served basis and while stocks last. Terms and conditions apply.

Smartphones are breaking the multiverse when it comes to connecting with other devices. Your Galaxy A54 5G and Galaxy A34 5G can command your PC, Galaxy Buds, Galaxy Watch, car stereo, TV and more. These are part of the Awe-Day Galaxy Experiences that you can enjoy with the Galaxy A54 5G and Galaxy A34 5G, that are versatile and affordable.

Link to Windows[1] lets you access your smartphone’s screen to read your notifications, make calls, use apps, and copy files to your PC. In other words, they’re twinning! With that kind of ability, imagine how seamlessly and conveniently you can work awe-day if you only need to look at one screen!

6 Things you can do Awe-Day with Link to Windows

1. Drag and drop from smartphone to PC: When you want to access a large number of files or images in your smartphone, you don’t have to send them to yourself through WhatsApp or email like a caveman. With Link to Windows, you can just drag and drop stuff from your smartphone’s mirrored screen into your PC instantly.

2. Copy-paste your OTP easily: You’re shopping online or doing online banking on your PC when suddenly it requests an OTP! You only have 5 minutes to save the world, tick tock tick tock. Your smartphone could be plugged in to charge in another room or something. Are you seriously gonna get up and walk?! Nope! With Link to Windows, the OTP will pop up right on your PC screen and you can copy-paste it, no sweat.

3. Pin apps to computer & multitask on multiple Windows: For quicker access to your most used apps, pin them to your Taskbar and Startup menu. You can also open several apps on multiple windows on your PC to multitask awe-day like a champ. You’re welcome.

4. Calling on your computer: With Link to Windows, you can call people on your PC. And by that, we don’t mean using communications or videoconferencing apps, we’re talking good old Voice calls. This function is a lifesaver when an important call comes in whilst you’re working on your PC, because then you don’t have to go on a manhunt for your smartphone in case you’ve forgotten where you placed it last. It happens.

5. Playing Candy Crush in a boring meeting: Don’t tell your boss we taught you, but some meetings are sooo boring that no amount of coffee is enough to stimulate your grey matter. To pass the hour painlessly you can play a quick mobile game mirrored on your PC with Link to Windows. Don’t get caught.

Bonus: Tell people your phone is “haunted”: Hand your smartphone to someone. When they’re looking at the screen, use Link to Windows on your PC to move the screen remotely and scare them into the next decade! Tell your friend to “ask” the phone to open a specific app. Then open WhatsApp and type “Let’s play a game” to that same horrified friend who has probably peed himself. Hey, it’s a slow Friday.

4 Things you can AVOID Awe-Day with Link to Windows

1. Looking like you ‘curi tulang’ at work: We said “looking”, not actual. We know you’re secretly playing Candy Crush. Honestly though, when everyone’s clicking away on their keyboards looking oh so hardworking, you don’t want to be that person who keeps playing with their smartphone. Use Link to Windows and you can look like an Employee of the Month.

2. Looking like you to belong in Phone Addicts Anonymous: This is an intervention! It’s time to put the phone down… and feed your phone addiction through Link to Windows instead.

3. Arm day with your smartphone (neck day too): Technique is everything when it comes to working out, that includes using the right equipment. No, your smartphone is not a dumbbell, so don’t keep lifting it up and down like it’s arm day, awe-day. Jokes aside, being on your phone for too long can be straining on your arm and neck, so using a more ergonomically positioned PC may help alleviate the ache.

4. Squinting: Yes, your smartphone has spacious Super AMOLED displays, measuring 6.4-inch[2] on the Galaxy A54 5G and 6.6-inch[3] on the Galaxy A34 5G. But while the screen is a megalodon, your PC screen is Godzilla. Use Link to Windows and you don’t have to squint anymore.

I’m sold. How to set up Link to Windows?

Fam, you don’t need to pay a single cent. Link to Windows is pre-installed on the Galaxy A54 5G and Galaxy A34 5G.

Step 1: Go to your quick panel and tap Link to Windows. If you don’t see it, search for it in the search panel.

Step 2: Toggle on Link to Windows, then tap ‘Add Computer’. Make sure you have Your Phone App open on your PC as well.

Step 3: Click on “Is there a QR code on your PC?” and scan the QR code using your smartphone. Alternatively, you can sign in with your Microsoft account credentials instead.

Step 4: Click through the prompts to allow the connection.

Get the Galaxy A54 5G | Galaxy A34 5G

Starting 7 April 2023, you can get your hands on the Galaxy A54 5G and Galaxy A34 5G at any Samsung Experience Stores, Samsung Authorised Retailers, Samsung Online Store and Samsung Brand Stores on Shopee and Lazada.

*Including 8GB RAM Plus.

Those who purchase these models from now until 30 April 2023 can enjoy these awesome deals:

• Get a free casing[4] and a 2-Year Warranty[5] when you purchase either the Galaxy A54 5G or Galaxy A34 5G.
• Enjoy 30% purchase-with-purchase on a travel adapter[6] when you purchase the Galaxy A54 5G, Galaxy A34 5G, Galaxy A14 LTE, or Galaxy A14 5G.
• Get the Galaxy Buds2 at only RM149 with the 70% purchase-with-purchase deal when you buy the Galaxy A54 5G[7].

Stay tuned to Samsung Malaysia’s social media channels for more updates!

Instagram: www.instagram.com/samsungmalaysia/

Facebook: https://facebook.com/SamsungMalaysia/

Be productive Awe-Day with Link to Windows and other flagship-like experiences with your Galaxy A series today:

• Samsung Galaxy A54 5G: https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a54-5g-green-256gb-sm-a546elgdxme
• Samsung Galaxy A34 5G: https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a34-5g-silver-256gb-sm-a346ezsexme

[1] Users must link their Samsung Galaxy device to their Windows PC through ‘Link to Windows’ on phone and Your Phone App on PC and follow the set-up prompts, including being signed into the same Microsoft account. Link to Windows is preloaded on select Samsung Galaxy devices. PC (Your Phone App) requires Windows 10 or above. Your Phone requires Samsung Galaxy device to be on and connected to the same Wi-Fi network as the PC.

[2] Measured diagonally, the screen size is 6.4-inch in the full rectangle and 6.3-inch accounting for the rounded corners. The actual viewable area is less due to the rounded corners and camera hole.

[3] Measured diagonally, the screen size is 6.6-inch in the full rectangle and 6.4-inch accounting for the rounded corners. The actual viewable area is less due to the rounded corners and camera hole.

[4] Galaxy A34 5G Card Slot Cover (EF-OA346TBEGWW) and Galaxy A54 5G Silicone Cover (EF-PA546TBEGWW). On a first-come-first-served basis and while stocks last. Terms and conditions apply.

[5] Standard 1 Year + 1 Year extension of warranty. Samsung reserves the right, in its sole discretion, to change, modify, update, add, discontinue, remove, revise, delete or otherwise change any portions of the terms and conditions.

[6] Customers are entitled to purchase one (1) unit of selected travel adapter when they purchase participating models. On a first-come-first-served basis and while stocks last. Terms and conditions apply.

[7] Customers are entitled to purchase one (1) unit of Buds2 when they purchase the Galaxy A54 5G. On a first-come-first-served basis and while stocks last. Terms and conditions apply.

Tech is supposed to solve your problems, not add to it. But sometimes the little nuisances can get on your nerves. That’s why Samsung invented Modes & Routines – to take care of the little things, so you don’t have to.

Modes & Routines is a clever tool that automates your phone based on the “If This Then That” (IFTTT) principle. You can set highly personalised actions and outcomes, adapting it to your daily habits and routines. This way, you don’t have to constantly fiddle with your phone settings anymore. Activate this life hack on your Galaxy A54 5G and Galaxy A34 5G now and experience awesome automation Awe-Day!

If: You’re driving

Then: Run music and map

When you get in your car, Driving mode is activated and can automatically run music apps to entertain you during your drive, or maps to guide you to your destination. You can set it to automatically reject calls with a message saying you’ll get back to the caller later. This mode keeps you safe on the road.

If: You open reading apps or web browser

Then: Activate eye comfort shield

Blue light is bad, bad, bad. Set a Routine to turn on eye comfort shield when you’re running reading apps or web browser.

If: You’re watching a movie or gaming

Then: Set specific resolution and refresh rate

Similarly, you can predefine video streaming or gaming apps to run at a specific resolution and refresh rate (60Hz or 120Hz), or at certain brightness levels to your liking. That way, you’ll have the best movie or gaming experience on your phone.

If: You are in a virtual meeting

Then: Set screen to stay awake the whole time

During a virtual meeting or when you’re following a workout on an app, you can’t be keeping your finger on your phone screen the whole time like a hostage in a Twister game. Set the screen to never time out while specific are apps open. You can also set other conditions to trigger this Routine, like if your battery percentage is still high.

If: You are at work, home, or outdoors  

Then: Change your Sound settings

Let Modes & Routines automatically set your Sound settings to silent at work, ring at home, and ring at the loudest volume plus vibrate when you’re outdoors. All you have to do is set your location as a condition, so that the phone can detect where you are and what you want.

If: Your Wi-Fi signal is weak

Then: Switch to mobile data

When you’re in a Wi-Fi dead zone or leaving your home, automatically switch to mobile data. You can also switcheroo from mobile data to Wi-Fi when you are running certain apps that use up a lot of GB.

If: A specific contact calls or texts

Then: Set special light effects

Choose multicolour glow, echo and spotlight special light effects, which easily catches your eye when you get incoming calls and messages from specific contacts. This is super useful when your phone is lying on your work desk on Silent mode.

If: You want to enjoy awesome sound effects

Then: Create sound profiles for different speakers

Whether your phone is connected to Galaxy Buds, wired headphones, car stereo, home theatre system, or portable speakers, you can create different Sound profiles for each. For example, you can set separate volume levels, equaliser settings, and activate Dolby Atmos for the different devices.

Betcha never knew about these awesome ways to automate and simplify your life. Modes & Routines is one of the many Galaxy Experiences you can enjoy on the versatile and affordable Galaxy A series. Switch to the Galaxy A54 5G and Galaxy A34 5G and experiment with Modes & Routines awe-day!

Get the Galaxy A54 5G | Galaxy A34 5G in stores

Starting 7 April 2023, you can get your hands on the Galaxy A54 5G and Galaxy A34 5G at any Samsung Experience Stores, Samsung Authorised Retailers, Samsung Online Store and Samsung Brand Stores on Shopee and Lazada.

*Including 8GB RAM Plus.

Those who purchase these models from now until 30 April 2023 can enjoy these awesome deals:

• Get a free casing[1] and a 2-Year Warranty[2] when you purchase either the Galaxy A54 5G or Galaxy A34 5G.
• Enjoy 30% purchase-with-purchase on a travel adapter[3] when you purchase the Galaxy A54 5G, Galaxy A34 5G, Galaxy A14 LTE, or Galaxy A14 5G.
• Get the Galaxy Buds2 at only RM149 with the 70% purchase-with-purchase deal when you buy the Galaxy A54 5G[4].

Ready to make a new friend? Check out the Galaxy A series today:

• Samsung Galaxy A54 5G: https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a54-5g-green-256gb-sm-a546elgdxme
• Samsung Galaxy A34 5G: https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a34-5g-silver-256gb-sm-a346ezsexme

[1] Galaxy A34 5G Card Slot Cover (EF-OA346TBEGWW) and Galaxy A54 5G Silicone Cover (EF-PA546TBEGWW). On a first-come-first-served basis and while stocks last. Terms and conditions apply.

[2] Standard 1 Year + 1 Year extension of warranty. Samsung reserves the right, in its sole discretion, to change, modify, update, add, discontinue, remove, revise, delete or otherwise change any portions of the terms and conditions.

[3] Customers are entitled to purchase one (1) unit of selected travel adapter when they purchase participating models. On a first-come-first-served basis and while stocks last. Terms and conditions apply.

[4] Customers are entitled to purchase one (1) unit of Galaxy Buds2 when they purchase the Galaxy A54 5G. On a first-come-first-served basis and while stocks last. Terms and conditions apply.

Are your fingers made of low-fat butter? Always dropping your phone or knocking it into something? If klutz is your middle name and you’re a walking (or stumbling) example of Murphy’s law, then the universe has probably given up on you, but Samsung hasn’t! Meet the answer to your woes – the Galaxy A54 5G and Galaxy A34 5G – your hardy heroes in a rectangle with rounded corners.

They are the friends you can rely on Awe-Day, Awe-Night! Get onboard with the awesome, versatile Galaxy A54 5G and Galaxy A34 5G today and discover the meaning of great value at an accessible price point, with up to 5 years of security updates, 4 times Android OS updates, and a 2-year warranty[1].

While the universe has left you unprotected, the Galaxy A54 5G and Galaxy A34 5G will be your safety net, supporting you with up to 5 years of security updates. Certified by governments and security experts in many countries, Samsung Knox keeps you secure, whilst constantly updating to protect against evolving security threats and vulnerabilities. The new security dashboard shows the overall security status of your phone awe-day. Choose which apps you want to allow or block access your data. Play it safe with Private Share[2] and share files to designated receivers within time limits and with screenshots disabled for the ultimate control. 5 years is a long time, so your palm-sized pal will be in good hands.

With the Galaxy A54 5G and Galaxy A34 5G, you get not 1, not 2, not 3, but 4 times Android OS updates. That way, your little buddy will be with you for a longer time. You’ll also be on the latest One UI 5.1 that gives you a high level of personalisation. You can edit your photos and videos to make your own lock screens and wallpapers, and have fun customising stickers, emojis, even GIF memes. Commemorate your clumsiest moments in a fun way awe-day!

To give you peace of mind, the Galaxy A54 5G and Galaxy A34 5G are covered with a 2-Year Warranty[3], which is the standard 1-Year warranty + 1-Year extension for another year of worry-free life. Samsung offers a manufacturer’s warranty on all its products. Check out Samsung’s website to know what’s covered in your warranty at a glance, as well as to register your product. It is recommended that you register your smartphone to get help quickly and efficiently if ever the need arises.

With a rating of IP67[4], your Galaxy A54 5G and Galaxy A34 5G is built with worry-free durability, which can withstand up to 1m of fresh water for up to 30 minutes, as well as dust sand. This means you can still capture awesome pics while you’re in shallow waters or on dusty roads awe-day. Your splash and ouch resistant chum keeps you company through the baddest and bumpiest of times. Watch this video to know more about the Galaxy A series’ Awesome Durability: https://www.youtube.com/watch?v=WR32wLl-Btg

Friendship that stands the test Awe-Day, Awe-Night

Starting 7 April 2023, you can get your hands on the Galaxy A54 5G and Galaxy A34 5G at any Samsung Experience Stores, Samsung Authorised Retailers, Samsung Online Store and Samsung Brand Stores on Shopee and Lazada.

*Including 8GB RAM Plus.

Those who purchase these models from now until 30 April 2023 can enjoy these awesome deals:

• Get a free casing[5] and a 2-Year Warranty[6] when you purchase either the Galaxy A54 5G or Galaxy A34 5G.
• Enjoy 30% purchase-with-purchase on a travel adapter[7] when you purchase the Galaxy A54 5G, Galaxy A34 5G, Galaxy A14 LTE, or Galaxy A14 5G.
• Get the Galaxy Buds2[8] at only RM149 with the 70% purchase-with-purchase deal when you buy the Galaxy A54 5G.

Stay tuned to Samsung Malaysia’s social media channels for more updates!

Instagram: www.instagram.com/samsungmalaysia/

Facebook: https://facebook.com/SamsungMalaysia/

Ready to make a new friend? Check out the Galaxy A series today:

• Samsung Galaxy A54 5G: https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a54-5g-green-256gb-sm-a546elgdxme
• Samsung Galaxy A34 5G: https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a34-5g-silver-256gb-sm-a346ezsexme

[1] Standard 1 Year + 1 Year extension of warranty. Samsung reserves the right, in its sole discretion, to change, modify, update, add, discontinue, remove, revise, delete or otherwise change any portions of the terms and conditions.

[2] Private Share features require both the sender and receiver to have Galaxy mobile devices with Android 9 or later and the Private Share app.

[3] Standard 1 Year + 1 Year extension of warranty. Samsung reserves the right, in its sole discretion, to change, modify, update, add, discontinue, remove, revise, delete or otherwise change any portions of the terms and conditions.

[4] Based on test conditions for submersion in up to 1 metre of freshwater for up to 30 minutes. Not advised for beach, pool use and soapy water. In case you spill liquids containing sugar on the phone, please rinse the device in clean, stagnant water while clicking keys. Safe against low water pressure only. High water pressure such as running tap water or shower may damage the device. Water and dust resistance of device is not permanent and may diminish over time.

[5] Galaxy A34 5G Card Slot Cover (EF-OA346TBEGWW) and Galaxy A54 5G Silicone Cover (EF-PA546TBEGWW). On a first-come-first-served basis and while stocks last. Terms and conditions apply.

[6] Standard 1 Year + 1 Year extension of warranty. Samsung reserves the right, in its sole discretion, to change, modify, update, add, discontinue, remove, revise, delete or otherwise change any portions of the terms and conditions.

[7] Customers are entitled to purchase one (1) unit of selected travel adapter when they purchase participating models. On a first-come-first-served basis and while stocks last. Terms and conditions apply.

[8] Customers are entitled to purchase one (1) unit of Galaxy Buds2 when they purchase the Galaxy A54 5G. On a first-come-first-served basis and while stocks last. Terms and conditions apply.