“As Samsung continues to evolve Galaxy AI and take it one step further, we’re committed to delivering unique and optimized Galaxy AI experiences to best suit each form factor, from the newest Galaxy Z series to the broader Galaxy ecosystem,” said Jamie Park, VP & Head of Experience Marketing Group, Mobile eXperience Business at Samsung Electronics. “We’re excited to introduce a new world of possibilities, offering Galaxy fans an exclusive look at how Galaxy AI capabilities across the Galaxy ecosystem can enhance our everyday lives.”

Considering summer is the peak season for holidays and extensive travel, these Galaxy Experience Spaces embrace a voyage concept, inviting users to see how different Galaxy AI features can enrich every trip. Visitors will be fully immersed in Galaxy AI experiences as they enter, offering them the chance to explore innovative ways of traveling with Galaxy AI. These features showcase new ways to boost productivity by simplifying trip planning and organization, new ways to capture their most memorable moments, as well as enabling communication without the burden of language barriers.

In select Galaxy Experience Spaces, visitors can participate in various programming² and test out the latest Galaxy AI features in immersive ways on the newest Galaxy devices.

Galaxy Experience Space Venues:

• Paris: July 10 to the end of October at CE 125, 125 Av. des Champs-Élysées, 75008 Paris, France
• Berlin: July 10 to August 7 at Mall of Berlin, Leipziger Pl. 12, 10117 Berlin, Germany
• New York: July 10 to August 7 at 500 Broadway, New York, NY 10012, USA
• Dubai: July 11 to August 7 at Mall of the Emirates, Sheikh Zayed Road, Al Barsha 1, Dubai, UAE
• Jakarta: July 11 to August 4 at Kota Kasablanka, Jl. Casablanca Raya Kav. 88, Jakarta Selatan 12870, Indonesia
• Seoul: July 11 to August 11 at The Hyundai Seoul,108 Yeoui-daero, Seoul, Korea
• Tokyo: July 11 to August 6 at SHIBUYA TSUTAYA(Q FRONT), 21-6 Udagawacho, Shibuya City, Tokyo 150-0042, Japan

¹ Samsung Account login may be required to use certain Samsung AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary by device model. Galaxy AI features will be provided for free until the end of 2025 on supported Samsung Galaxy devices. Different terms may apply for AI features provided by third parties. Galaxy AI service may be limited for minors in certain regions with age restrictions over AI usage.
² Programming may vary by region.

“Samsung Galaxy empowers people with new experiences and new ways to do what they love. With Galaxy AI, we’re redefining what’s possible on mobile devices,” said Stephanie Choi, EVP & Head of Marketing of the Mobile eXperience Business at Samsung Electronics. “These spaces will give Galaxy fans the first opportunity to see a new era of innovation firsthand, and we can’t wait to see how Galaxy AI will empower people to unleash their potential.”

Immediately upon entering these spaces, visitors will know they’ve stepped into a world of possibilities, powered by Galaxy AI. Everything visitors will experience will be available to them very soon on Galaxy’s newest devices. As visitors move between interactive and immersive zones, they’ll see how Galaxy AI amplifies everyday activities like never before, from discovering new places to capturing and sharing content to communicating across language barriers[1].

In every region, visitors will experience different twists on what Galaxy has to offer. Fan-favourites like Nightography and next-level gaming will captivate visitors, inspiring new ways to be creative and play with cutting-edge technology. As visitors explore and test out the features, they’ll receive stamps that can be redeemed for exclusive giveaways before they leave. Plus, a lucky draw will give visitors the chance to walk away with a special prize.[2]

Galaxy Experience Space venues:

• Bangkok: Jan. 18 to Feb. 11 at Central Ladprao, 1691 Phahonyothin Road, Chatuchak 10900, Bangkok, Thailand
• Barcelona: Feb. 15 to Feb. 29 at Plaza Catalunya, L’Eixample, 08002 Barcelona, Spain
• Berlin: Jan. 17 to Feb. 14 at Mall of Berlin, Leipziger Platz 12, D-10117 Berlin, Germany
• Dubai: Jan. 18 to Feb. 14 at Dubai Mall, Mohammed Bin Rashid Boulevard, Downtown Dubai, United Arab Emirates
• London: Jan. 17 to Feb. 14 at Westfield White City, 1081 Ariel Way, London W12 7GF, U.K.
• New York: Jan. 17 to Feb. 16 at 50 W. 34 St., New York, NY 10001, U.S.
• Paris: Jan. 17 to Feb. 14 at Westfield La Defense, 15, Parvis de la Défense, Puteaux 92092, France
• Seoul: 18 to Feb. 12 at Times Square, 15 Yeongjung-ro, Yeongdeungpo-gu, Seoul / Shinsegae Central City, 176 Sinbanpo-ro, Seocho-gu, Seoul, Korea

[1] Service availability may vary by language.

[2] Programming and giveaways may vary by region.

Samsung’s newly debuted Galaxy S23 Ultra, Galaxy S23+ and Galaxy S23 creates epic, immersive experiences that push the limits of what’s possible in a premium smartphone. For more people to get a closer interaction with the latest flagship devices, Samsung rolled out interactive launches and events across Southeast Asia.

Singapore – Galaxy Experience Space

At the first-ever Galaxy Experience Space at Singapore’s Gardens by the Bay, over 500 regional media, influencers, channel and retail partners, as well as Samsung Member Stars witnessed the unveiling of the new Galaxy S23 series. From a sharing by Sangho Jo, President & CEO of Samsung Electronics, Southeast Asia and Oceania on how the Galaxy S23 is setting the standard for the ultimate premium smartphone experiences, to capturing a slice of Korea at the ‘Night of Seoul’ photo booth using the Galaxy S23’s Nightography capabilities, everyone walked away with an epic experience!

In addition, influencers, journalists, and Samsung Members Stars were invited to try out the ultimate camera capabilities of the Galaxy S23 series through exclusive tours at scenic night locations, and a first-hand experience of the sensational and interactive art installations within 29Rooms, located beside the Galaxy Experience Space.

Thailand – The Moon Project

In Thailand, Samsung brought the “Super Full Moon” up close to the masses, touring a full moon art exhibit around landmarks in Bangkok. This gigantic moon spotlights the 100X Space Zoom on the Galaxy S23 Ultra, which includes 10x Optical Zoom and 10x digital zoom with AI Super Resolution technology^[1], while encouraging all to tune into the global Unpacked livestream on 2 January!

Vietnam – Nightography Zones

Throughout the month of February, Samsung organized a series of activations at shopping malls across Vietnam. Influencers and members of the public were invited to try the Nightography capabilities of the new Galaxy S23 series smartphones in photo booths featuring immersive and eye-catching backdrops and given photo printouts as souvenirs after.

The Philippines – Epic House

Over in the Philippines, Samsung hosted 320 attendees at its launch event “Epic House”, held at The Fifth at Rockwell in Makati, to experience the Galaxy S23 series up close with themed zones on Nightography, Productivity, Gaming, Self-expression, and Sustainability. Top-tier influencers and media, such as Liza Soberano, were invited to take night selfies, videos, and portraits with the Galaxy S23 series and to check out the “Flotilla”, an artwork installation made from recycled materials by local renowned artist, Leeroy New.

Myanmar – You Only Live Epic

At the “You Only Live Epic” event at Lotte Hotel in Yangon, over 500 attendees got in on the action around the new Galaxy S23 series. Putting up a song and dance performance to music inspired from the classic Over the Horizon ringtone, Team Galaxy members showcased the features of the latest flagship devices in an entertaining musical show. Some of them also gave exclusive deep dives into their content creation and gaming journeys with the Galaxy S23 Ultra, building up the excitement for an epic time of hands-on experiences with Samsung’s newest smartphones!

Indonesia – Epic Nightography, Epic Victory, Epic Inspirations

On February 23, over 180 journalists, tech reviewers, Samsung Members and Team Galaxy were treated to an experiential journey of content creation at the Ritz Carlton Pacific Place in Jakarta. From taking pictures in a sea-themed Nightography room to enjoying gaming victories on the Galaxy S23 Ultra, attendees were able to interact with the latest devices in new ways.

Select journalists were also invited to a concert by #TeamGalaxy member, Raisa, to experience the Galaxy S23 Ultra 5G’s Nightography capabilities live. Local photographer, Anton Suseno, was also invited to demonstrate to media how features on the S23 Ultra, such as improved Nightography and 100X Space Zoom, can help one capture epic and detailed photographs in low-light concert conditions.

Malaysia – Samsung Galaxy Space

Samsung fans in Malaysia joined in the fun through an experiential adventure at the Samsung Galaxy Space. Participants had the opportunity to try out the Galaxy S23 Ultra to capture trendy low-light shots against an LED-lit Alley and street night scene, as well as an interactive ball pit and splash art space. Fans were also treated to creative workshops held at the Galaxy Space, such as daifuku-making and coaster tufting, and a few lucky ones even had the chance to meet local cosplay sensation, Hakken, on March 4.

Cambodia – Trade Show

The excitement continued in Cambodia, where over 400 people gathered at Naga World Hotel, Phnom Penh, to celebrate the launch of the Galaxy S23 series on February 11. Participants were treated to an opening K-pop dance performance and had the opportunity to learn more about the latest flagship smartphones through a product sharing, and hands-on experiences with the devices. Samsung fans were also able to try out the new Galaxy S23 series at the special activation at Aeon Mall 3, Phnom Penh.

For more information on Galaxy S23 series, please visit: https://www.samsung.com/my/smartphones/galaxy-s23-ultra/

[1] Zooming in past 10x may cause some image deterioration.

Samsung Electronics Co. Ltd announced the opening of a new Galaxy Experience Space in Singapore, which will offer visitors and fans an opportunity to get up close with the latest Galaxy Series devices and innovations. Located at Gardens by the Bay, the Galaxy Experience Space will open to public from till February 25, 2023[1], bringing exciting experiences with the latest Galaxy S23 series to more visitors in the region.

Visitors can check out the Galaxy S23 series’ advanced nightography capabilities at the “Night of Seoul” photo area, which simulates the neon-lit night street environment of the city for visitors to see how the Galaxy S23 series can capture amazing details even in low light.

Avid gamers can also head to the gaming zone where they can enjoy the gaming performance of the Galaxy S23 series, in a racing gameplay with other players in the zone.

Those looking for a personalized experience can customize the cases for their Galaxy S23 series at the Bespoke Studio and learn more about One UI 5, which allows users to truly design the look and feel of the devices to make it uniquely theirs.

In Malaysia, consumers can visit Samsung Experience Stores nationwide and Samsung Authorized Partners stores to experience and pre-order the latest Galaxy S23 series, from 2 February until 23 February 2023[2].

Launching the Galaxy S23 series in SEAO

Addressing the audience at the regional launch event held on February 2, 2023 to unveil its Galaxy S23 Series, Sangho Jo, President and CEO of Samsung Electronics, Southeast Asia and Oceania (SEAO), expressed his confidence in the new Galaxy S23 series and his appreciation to Samsung’s partners for their continuous support in delivering epic Galaxy experiences in SEAO. The launch event saw close to 500 guests gathered from across the region, including partners, media, influencers and Samsung Members.

“Today, we unveiled our Galaxy S23 series which sets the new standard of industry-leading innovations to deliver the ultimate premium smartphone experience. We are seeing higher consumer interest for the Galaxy S23 series in our region as compared to our previous S series, and this signifies consumers’ trust in Samsung’s products,” said Sangho Jo, President and CEO of Samsung Electronics, Southeast Asia and Oceania.

Dennis Jang, President of Samsung Electronics Singapore, introduced the Galaxy Experience Space and invited guests to interact with the latest devices at the various scenario zones.

“Singapore, a globally renowned garden city, is the perfect venue for us to be launching the Galaxy S23 Series, which is designed with the planet in mind,” said Dennis Jang.

Samsung has also partnered with 29Rooms to create unique, funhouse experiences for visitors to learn more about the latest Galaxy smartphones. 29Rooms, the world’s largest instagrammable immersive event, will open to public from February 10, 2023[3].

To find out more about the pre-order offers, please visit: https://www.samsung.com/my/offer/mobile/galaxy-preorder-2023/

To pre-order the latest Galaxy devices, please click the respective links below:

• Galaxy S23 Ultra: https://www.samsung.com/my/smartphones/galaxy-s23-ultra/buy/
• Galaxy S23+ | Galaxy S23: https://www.samsung.com/my/smartphones/galaxy-s23/buy/

[1] Open Mondays to Fridays, 12pm to 8pm, and Saturdays to Sundays, 11am to 9pm (Singapore Time). More details can be found here: https://www.samsung.com/sg/galaxyexperience/

[2] Terms and conditions apply. Visit https://www.samsung.com/my/offer/mobile/galaxy-preorder-2023/tnc/ for more information

[3] This is a ticketed experience. Open Wednesdays and Thursdays, 4pm to 10pm and Fridays, Saturdays and Sundays, 12pm to 10pm (Singapore Time). More details can be found here: https://29rooms.sg/