Held at San Francisco’s Bill Graham Civic Auditorium on February 20, Galaxy Unpacked 2019 saw the company unveil a total of five new flagship phones: the highly anticipated Galaxy Fold, which features a game-changing foldable form and Samsung’s largest-ever mobile display, as well as four Galaxy S10 models that allow users to choose the phone that’s best for them.

But that’s not all. The company also announced exciting partnerships that will enable Galaxy S10 users to capture and share moments in dynamic new ways, and revealed three new wearables – the Galaxy Buds, Galaxy Watch Active and Galaxy Fit – that will change how users enjoy their favorite music and keep track of their fitness.

It was an event that celebrated a decade of Galaxy innovation by adding a new chapter that history – one that points to a faster, bolder and brighter future for mobile technologies. In case you missed it, check out the photos below to see how Samsung’s showcase unfolded.

Anticipation builds as Galaxy Unpacked 2019 attendees make their way to the Bill Graham Civic Auditorium (top), and take their seats before the start of the show (below).

Samsung Electronics America’s Senior Vice President of Product Marketing, Justin Denison, kicks off the event by introducing the world to the Galaxy Fold – a device that marks the beginning of a whole new mobile category. Summing up the Galaxy Fold as phone “unlike any you’ve ever seen,” Denison demonstrates how the device’s breakthrough design, seamless portability, and intuitive user experience will change everything from multitasking to mobile entertainment, to snapping selfies.

Josh Kim (far right), of Samsung Electronics’ Mobile Communications Business, demonstrates how the Galaxy Fold’s seamless app continuity and three-app multitasking allow you to do more, comfortably.

Samsung Electronics’ President and CEO and Head of IT and Mobile Communications Division, DJ Koh, presents the Galaxy Fold to the crowd.

DJ Koh introduces the Galaxy S10 as a new line of premium devices, which includes the Galaxy S10e, Galaxy S10, and Galaxy S10+.

Samsung Electronics America’s Director of Product Marketing, Suzanne de Silva, discusses the ins and outs of the Galaxy S10’s Infinity-O Display. With the world’s first Dynamic AMOLED display and support for HDR10+, she explains, the Galaxy S10 offers “a truly next-generation, cinematic experience.” She also describes how the display’s first-of-its-kind Ultrasonic Fingerprint Scanner provides vault-like security to keep your device safe.

De Silva explains how the Galaxy S10’s triple rear camera system, which includes an all-new, 123-degree Ultra Wide lens, offers users “a pro-grade camera for every situation.”

After de Silva announces a partnership with Adobe to design a version of (video editing software) Premiere Rush specifically for Galaxy devices, Brazilian YouTube stars Leon Martins and Nilce Moretto demonstrate how the Galaxy S10’s camera and Adobe Premiere Rush CC for Samsung allow users to create incredible content on the go.

De Silva welcomes the Head of Instagram, Adam Mosseri (center right), to the stage to discuss how the Galaxy S10 makes sharing photos faster, easier, and better than ever. He reveals that the Galaxy S10 includes a new Instagram Mode built into its camera that allows you to take a photo or video and immediately upload it to your Instagram feed. He also sums up the Galaxy S10 as “the best way to express yourself on Instagram,” and to demonstrate just how easy it is to use, he snaps and posts a quick selfie with his friend, DJ Koh (center left).

“From expansive storage to advanced speeds, the (Galaxy) S10 is like having a super computer in your pocket,” says Drew Blackard, Samsung Electronics America’s Senior Director of Product Marketing. As he explains, the Galaxy S10+ is available with up to 12GB of RAM and a terabyte of base storage, and the Galaxy S10’s new processor enables 29 percent faster CPU speeds and 37 percent faster GPU speeds. He also announces that the Galaxy S10 models will be the first mobile devices optimized to work seamlessly with Unity’s new, gaming engine-enhancing Adaptive Performance feature. The combination of premium performance specs and Adaptive Performance support will enable the Galaxy S10 to power next-level gaming experiences.

Blackard offers the crowd an up-close look at the Galaxy S10 line’s specs, and reveals that the smartphones will be available on March 8, and will also feature new, eco-friendly packaging.

Elina Vives, Samsung Electronics America’s Senior Director of Marketing, introduces Samsung’s new, cord-free Galaxy Buds. Featuring built-in Bixby support, easy controls, clear and smart sound, and a comfortable and compact form factor, the Galaxy Buds are an everyday, in-ear lifestyle companion. They’re designed to keep up with you all day – offering up to six hours of music and up to five hours of calls – and feature a compact case that delivers 1.7 hours of use after a quick 15-minute charge.

Vives explains how the new Galaxy Watch Active and Galaxy Fit combine exercise-tracking functions with innovations that can help users keep track of their overall wellness. These include heart rate monitors that check for irregular heartbeats, and continuous stress tracking – “to keep you calm when life gets overwhelming.”

Blackard returns to the stage to reveal the final member of the Galaxy S10 family: the Galaxy S10 5G. The first Galaxy phone to be compatible with 5G networks, the Galaxy S10 5G places the power of ultra-high speeds directly into users’ hands. It also features a powerful new 3D Depth Camera, as well as the largest screen and most powerful battery ever included in a Galaxy S device.

After discussing Samsung technologies that have helped accelerate the development of 5G commercial networks over the last ten years, DJ Koh hands the stage over to Hans Vestberg, CEO of Verizon, who reveals that his company will be the first carrier to launch the Galaxy S10 5G.

After the showcase, Unpacked attendees get a closer look at Samsung’s latest innovations in the event’s experience zone.

Attendees ‘across the pond’ at Galaxy Unpacked 2019’s satellite event in London watch a live stream of the showcase (top), and test out Samsung’s new devices in their own private experience zone (bottom).

SEOUL / LONDON / SAN FRANCISCO – February 21, 2019 – Samsung Electronics Co., Ltd. today announced its new line-up of Galaxy wearables: Galaxy Watch Active, Galaxy Fit/Galaxy Fit e and Galaxy Buds. The smartwatch, activity tracker and cord-free earbuds made for a range of lifestyles. For everyone from life balance seekers to those who are looking for extra motivation, Samsung wearables make pursuing wellness goals more convenient, more stylish and more fun.

“Consumers are increasingly putting their overall wellbeing at the center of their lifestyle decisions, and they’re looking for wearables that make it easier to get active and stay balanced every day,” said DJ Koh, President and CEO of IT & Mobile Communications Division, Samsung Electronics. “Everyone has their own way of pursuing their goals. We’re thrilled to introduce our new line of wearables to fit seamlessly into your life and complement your own personal wellness journey.”

Galaxy Watch Active: Style Meets Sporty

For fashion-forward consumers who want to live healthier every day, Galaxy Watch Active is as smart as it is beautiful. Packing premium features comparable to Galaxy Watch, Galaxy Watch Active comes with sporty new design that is thin, light and versatile that makes it easier to maintain a balanced lifestyle. The attractive, minimalist design is effortless to navigate. Select a stylish watch face, and choose a sporty strap in a range of different colors to match your own unique style.

Everyday wellness is about more than just fitness tracking. Galaxy Watch Active takes a holistic approach to monitoring everything that matters most. Its exercise, sleep, stress and health tracking features make Galaxy Watch Active a personal lifestyle coach for those seeking a healthier body and mind. It combines the best of the Galaxy heritage with improved fitness and wellbeing features.

• Blood Pressure Monitoring[1]: New to the Galaxy wearable line, Galaxy Watch Active puts smarter blood pressure tracking on your wrist. Download My BP Lab, the research app jointly developed with the University of California, San Francisco (UCSF), directly to Galaxy Watch Active to monitor blood pressure and keep better track of your physical health every day.

• Everyday Peace of Mind: Managing stress is now less stressful with Stress Tracker on the Galaxy Watch Active. Keep your stress levels in check and guide you towards long-term health. You can start breathing exercises to bring you back in balance directly from the stress widget.

• Easy Fitness Tracking: Choose your activity and get started. It’s as easy as that. Galaxy Watch Active keeps up with you by auto-detecting when you run, bike, row, use the elliptical trainer, or start a dynamic workout. You can manually engage in more than 39 activities, set daily goals and monitor your progress.

Galaxy Watch Active enriches your lifestyle and expands your connected experience through seamless integration across the Galaxy ecosystem. Galaxy Watch Active is compatible with Android and iOS and offers real-time coaching, indoor/outdoor activity tracking and features popular third-party apps—including Under Armour, Spotify and Strava. You can use your voice to control Galaxy Watch Active with Bixby’s voice capabilities which enable you to make calls or send messages without ever picking up your phone. With wireless charging and device-to-device power sharing, you can get a quick charging boost on the go from Samsung Galaxy S10 which is the latest Samsung smartphone

Galaxy Fit[2] and Galaxy Fit e[3]: Everyday Fitness for Everyone

Made for all types of fitness enthusiasts, from casual runners to athletes, Galaxy Fit and Galaxy Fit e support active lifestyles. With thin, lightweight bodies, Galaxy Fit and Galaxy Fit e are easy to style and comfortable to wear all week long.

The slim and fashionable Galaxy Fit and Galaxy Fit e enable easy and intuitive tracking to help you reach your fitness goals. Galaxy Fit and Galaxy Fit e automatically start tracking your activity when you walk, run, bike, row, hop on the elliptical trainer[4] or start a general dynamic workout. You can also manually select from more than 90 different activities in the Samsung Health app on your smartphone, and Galaxy Fit/Galaxy Fit e will automatically start to track your chosen workout. Plus, with enhanced sleep analysis and smart stress management, you can monitor your wellbeing at any time of the day.

Galaxy Fit and Galaxy Fit e are easy to interact with on the go, thanks to a simple and intuitive UX and a user-friendly smart experience. Receive alerts and messages or check the widget which includes information synced straight from your smartphone —like alarm, calendar or weather—without ever needing to touch your phone. When you travel to a new time zone, your Galaxy Fit will also automatically display a dual-clock watch face to make it easier to manage your schedule. Both devices are water resistant of 5ATM[5], so they can easily go with you from the shower to the pool to the rest of your day.

Galaxy Buds: The In-Ear Lifestyle Companion

Galaxy Buds are the ultimate cord-free earbuds for those who want a seamlessly connected experience on the go. With their truly comfortable form factor, easy controls, clear and smart sound, and compact size—they are an everyday in-ear lifestyle companion.

Galaxy Buds offer a supreme listening experience, with sound by AKG. Enhanced Ambient Sound allows you to hear your surroundings clearly even while the buds are in your ears, so you can remain aware of your environment at the same time as you take a phone call or listen to your favorite tunes. Premium sound extends to the sound of your voice, as well. The Adaptive Dual Microphone uses one inner microphone and one outer microphone in each earbud, so you can deliver your voice clearly in both loud and quiet environments.

Galaxy Buds keep up with you all day, with up to six hours of Bluetooth streaming, and up to five hours of calls. Plus, their compact case holds a charge for up to seven hours,[6] and gives the Galaxy Buds 1.7 hours on a 15-minute quick charge.  Same as Galaxy Watch Active, it comes with wireless charging and device-to-device power sharing as well.

Galaxy Buds integrate with Bixby on the latest Galaxy mobile devices, so you can activate your intelligent assistant quickly without ever picking up your phone. Simply use your voice to make calls, send text messages or check the battery life of your earbuds.

For more information about Galaxy Watch Active, Galaxy Fit/Galaxy Fit e and Galaxy Buds visit: https://www.samsungmobilepress.com/galaxy-wearables or Samsung Malaysia’s Newsroom at https://news.samsung.com/my/samsung-introduces-three-new-wearables-for-balanced-and-connected-living.

[1] Available in 5 countries including: U.S., Canada, Singapore, Australia, and Germany.

[2] Galaxy Fit will be available in Malaysia market on a later date.

[3] Galaxy Fit e will be available in Malaysia market on a later date.

[4] Automatic tracking feature for rowing machine and elliptical trainer is only available on GALAXY FIT only

[5] Galaxy Watch Active / Galaxy Fit/ Galaxy Fit e have an ISO 22810:2010 certification for wristwatches for 5 ATM rating of 50 meters (165 feet) under defined conditions of pressure, time, velocity and temperature. These devices are safe to wear while walking in the rain or showering and may be used for shallow-water activities like swimming in a pool or the ocean. Galaxy Watch Active/Galaxy Fit/Galaxy Fit e should not be used for scuba diving, water skiing, or other activities involving sudden temperature changes, high-velocity water activities or submersion below shallow depth. Rinse in fresh water and dry after use in sea water.

[6] Charging case increases music playback time to 13 hours and talk time to 11 hours.

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.