“All over the world, data has become a commodity, but many plans are simply still too expensive for consumers that want to get the most out of the latest technology built into their devices,” said Seounghoon Oh, Vice President Samsung R&D Institute India. “With Samsung Max, our users in every corner of the globe now have increased autonomy and control over their data usage and privacy in an era of rising security threats, fraudulent apps and user profiling.”

Samsung Max builds upon popular features from Samsung’s “Make for India” initiative, designed to provide locally relevant and beneficial software and hardware. Key features include:

• Data Saving Mode – Data Saving Mode makes your data plan work harder and go further. In some cases, it can even be used to help you save money on your mobile data plan over time. The feature offers smart advice on which applications are consuming the most data, and constantly scans for data saving opportunities. When possible, it can even actively compress images, videos, music files, and webpages in your apps and browser. Users can also manage data permissions for specific apps and enjoy peace of mind with automatic background data usage blocked for all apps, tailoring data consumption to meet each user’s needs.

• Privacy Protection Mode – Open, untrusted, and unknown Wi-Fi hotspots are secured and protected with one-tap encryption, tracker blocking and a DNS (Domain Name System) masking service. These three features also offer privacy benefits on mobile networks, which enables Samsung Max to offer privacy protection on Mobile or Wi-Fi across all of your apps. This allows users to more securely access the internet from whichever connection is available, helping users stay connected on the go.

“At Samsung, we’ve been committed to creating inclusive data saving and privacy protection services for all our devices,” said Seounghoon Oh, Vice President Samsung R&D Institute India. “Because of this, we are now introducing Samsung Max to our mid-range devices as an exclusive and unique service that sets Samsung devices apart from the rest of the smartphone market”

Availability

Samsung Max will come preloaded on all Galaxy A and Galaxy J series smartphones in India, Argentina, Brazil, Indonesia, Mexico, Nigeria, South Africa, Thailand and Vietnam. Users will be able to download Samsung Max on other Samsung devices via Google Play or Galaxy Apps stores.

Samsung users that are currently using the third-party application, Opera Max, will receive an automatic upgrade to Samsung Max starting on February 23, 2018. For more information please visit: <Samsung Max Google Play link>

Photo 1: Behind the scenes of the recording session with Amy Search

Kuala Lumpur, 25 November 2016 – Music is a universal language that speaks to us by tugging on our heart strings, evoking precious memories and stirring emotions. So to get fans to experience the power and joy of music, Samsung Malaysia Electronics is celebrating the brand’s range of good value devices, the Galaxy J Series, through music! As part of Galaxy J Series campaign, Samsung has enlisted the support of Malaysia’s legendary rock star Amy Search to record an original song made especially for the Galaxy J Series on life’s short and sweet moments captured by it.

“What is amazing about music is that it is imbedded within all of us. Hence this time around, we wanted to speak to our fans in a more relatable manner – through music. So we got in touch with rock music powerhouse Amy Search to join us in this fun and melodic journey. Amy Search is a household name in Malaysia’s music industry and he brings such fun and upbeat aura to the Galaxy J Series personality – we couldn’t be happier to partner with such a legend and we are excited to share this original music with our fans!” said Mr Lee Jui Siang, Vice President, IT & Mobile Business Unit, Samsung Malaysia Electronics.

Photo 2: Amy Search perfecting the lyrics right before recording

Possibly the shortest music video ever recorded by Amy Search and in the history of Malaysia’s music industry, Amy who lend his voice to this new music video croons on how cherished memories shared among friends will always stay in our hearts and our phones thanks to the Galaxy J Series.

“When Samsung approached me to collaborate for their Galaxy J Series, I was excited because music is my life and through music is how I speak to my fans. It was definitely fun to create the shortest song in my career especially for the Galaxy J Series!” said Amy, the lead vocalist of renowned rock band, Search.

Exploding into Malaysia’ rock music scene in 1981, Amy is best known for his hits single ‘Isabella’ and ‘Jangan Pisahkan’ that both led the local music chart for weeks and garnered over a million views on Youtube. Serving as both lead vocalist and producer of his band, Amy took home numerous awards under the category of Best Rock Album and Best Vocal Performance in the nation’s Anugerah Industri Muzik (AIM) from year 1989 to 2001. His foray into the entertainment industry also saw him diversify to acting, taking on lead roles in movie such as Sayang (1987) and Isabella (1990).

Photo 3 (left): Amy Search capturing a wefie with the Galaxy J7 Prime
Photo 4 (right): Rock legend Amy Search and his entourage with the Galaxy J7 Prime

Watch Amy Search’s latest music video on Samsung Galaxy J7 Prime here and start singing along to this catchy tune! Link to YouTube video: https://youtu.be/QMs_oLHZqGI.

The Galaxy J Series family – consisting of J7 (2016), J5 (2016), J3 (2016), J1 Ace, J7 Prime, J5 Prime and now complemented further with the latest additions of J2 Prime and J1 Mini Prime – is a complete range that offers a variety of screen sizes and performance to meet users’ different needs and wants. From the Galaxy J1 Mini Prime all the way to the Galaxy J7 Prime, the Galaxy J Series offers the essentials features that you need in a smartphone – from connectivity and social networking, to picture taking, listening to music and watching videos, as well as mobile gaming and web browsing!

“As a market leader with a passion for innovation, we want our customers to be able to attain and enjoy desired smartphone features. With that in mind, we created a wide range of devices under the Galaxy J Series family and equipped them with great mobile features which we strongly believe will interest just about anyone who desires to own a Samsung. As part of the expansion of the existing Galaxy J Series range, we are delighted to introduce the Galaxy J2 Prime and J1 Mini Prime – these latest additions are designed especially for the younger generation looking to stay connected,” said Mr Lee Jui Siang, Vice President, IT & Mobile Business Unit, Samsung Malaysia Electronics.

With the Galaxy J Series family, users get to enjoy the latest mobile innovations, simplistic design and all-round functionality, giving them maximum value of owning a Samsung. When most of the time the best features in a smartphone is not usually paired with a friendly price tag, Samsung makes it possible for users to enjoy the seamless mobile experience of both worlds.

The Samsung Galaxy J Series family is available at all Samsung Experience Stores and authorised dealerships. For more product information, please visit www.samsung.com/my/.

Kuala Lumpur, 15 June 2016 – In this age of information, we see rich content wherever we go – be it video streaming, casual Web surfing or scrolling through social media pages – so much so the internet has become such an amenity that it is now synonymous with the millennial’s lifestyle. Over the years, data usage has evolved so drastically that we now use it freely and easily on our mobile phones.

Ideal as an all-around smartphone for data-savvy users, Samsung Malaysia Electronics proudly presents to Malaysian consumers the 2016 version of Samsung Galaxy J Series. As an upheaval from last year’s variation, the Samsung Galaxy J Series (2016) heightens overall mobile experience for the socially savvy who explore while on-the-go.

It is a common myth to regularly clear background apps to avoid running out of data so quickly, but however an optimum data saving mode would be more practical and convenient in the long run. The Samsung Galaxy J Series come equipped with the Ultra Data Saving (UDS) Mode which is capable of compressing data efficiently and restrict background applications that may use up data which will help you to actually save data. This way, users can freely log onto their favourite websites worry-free!

Those days of connecting to a WiFi network just to scroll through Instagram or catch up to the latest “vlog” by your favourite YouTuber will no longer be a deterrent – with the UDS mode, users have proven to save data efficiently up to 62%* on Instagram and 46%* on YouTube! A feature included in the Galaxy J Series, this allows users to save up an average of 50% on their mobile data as well as increasing battery standby time by two-folds – translating to endless hours of fuss-free entertainment.

What more – this function also frees up RAM usage resulting in a faster browsing experience and ultimately enhanced performance!

All Galaxy J-series phones come standard with dual-SIM support. This gives users the flexibility to keep their existing number without porting, while still have another SIM to enjoy the best data and voice service. This is particularly convenient for frequent travelers in managing their Malaysian SIM and international SIM.

“As one of the leading brands in smartphone innovation, we at Samsung wanted to ensure that the Galaxy J Series (2016) fits current consumer needs while delivering better value to consumers. This is why we are also very excited to reveal a promotional bundle package with Yes 4G in order to further enhance our consumers’ user experience,” said Mr Lee Jui Siang, Vice President, IT & Mobile Business Unit, Samsung Malaysia Electronics.

By purchasing any one of Samsung’s 2016 Galaxy J Series smartphones with Yes 4G’s SIM card bundle pack, users will receive a free Yes 4G LTE Prepaid SIM Card with 30GB data valid for 2 months. Now users can surf more yet save more!

“We are proud to have built the nation’s first 4G network with a massive 85% population coverage,” said Mr. Wing K. Lee, CEO of YTL Communications. “As Malaysia’s 4G champion, we have updated our entire network with the most advanced LTE service complete with VoLTE (Voice-Over LTE) — another Malaysia’s first. To celebrate this major milestone, we are glad to offer owners of the Samsung J Series (2016) our blazing fast 4G LTE speed and High Definition Voice Service built for us by Samsung. Stay tuned for our official 4G LTE launch on 30th June for the unveiling of our innovative service plans!”

The Samsung Galaxy J1, Galaxy J5 and Galaxy J7 (2016) will be available beginning 16 June 2016 at all Samsung Experience Stores and authorised dealerships at a recommended retail price of RM449, RM849 and RM1,049 respectively (inclusive of 6% GST). The smartphones are offered in three colour options – Black, White and Gold.

For more product information, please visit www.samsung.com/my/J7-2016 or www.samsung.com/my/J5-2016 or www.samsung.com/my/J1-2016.

*Based on test results by Opera Max on 1 April – 25 May 2016; results may vary depending on individual app usage patterns.