When I look around me, I’m astounded by how much innovation exists in our world today. Yet I am most excited about the evolution of the smartphone. This single device gave way to new digital industries – to remote work, schooling, entertainment and fitness – and the ability to capture, explore and communicate with anyone, anywhere with the touch of a finger.

The smartphone is a portal to infinite progress. And at Samsung, we have never taken that for granted.

It’s not enough for mobile innovation to just evolve with the world. We have to be a step ahead, so our technology can help transform the way we experience everything around us and make our lives easier. That’s why we constantly push ourselves to break the rules of what a smartphone can do.

Breaking the Rules to Start the Next Chapter in Smartphone History

In 2011, the Galaxy Note merged the convenience and portability of smartphones with the expansive screen and notepad-like functionality of tablets. Some balked at the 5.3-inch display — considered enormous then — but Note created a legacy where a large display is now the standard. The S Pen also surprised everyone. It empowered people to bridge creativity with productivity – whenever inspiration struck, they could quickly write down their ideas and thoughts in Samsung Notes.

In 2019, we dared to redefine smartphones once again. We launched our Galaxy Z Fold Series and brought an entirely new form factor to the mobile industry. Our cutting-edge foldable design changed how people used their phones. With Flex Mode, video calls are hands-free and easier. And multitasking with multiple windows are also a breeze, as your phone becomes tablet-sized in the blink of an eye. And once again, the industry took notice, with many mobile companies now following in our footsteps to make foldables the next big thing.

Innovating by Listening to Consumers and Taking Note

In a sea of smartphone sameness and iterative updates, our ambition remains firm: to detect the signals that transformation is stirring – by listening to your feedback – and continue to deliver mobile experiences that empower us all to evolve.

We know many of you were surprised when Samsung didn’t release a new Galaxy Note last year. You loved the unparalleled creativity and efficiency of the Galaxy Note series, which enabled you to switch from gaming nirvana to high-octane productivity in the blink of an eye. You raved about the lifelike S Pen, which many say rivals putting ink to paper. And we haven’t forgotten about these experiences you love.

Catalyzing the Next Evolution of Galaxy

For years, Samsung has converted the skeptics who thought our ideas were impossible. Whether it’s a screen that’s too big, a stylus no one knew they needed or a pro-grade camera that could truly bring mobile photography out of the dark.

With every fresh evolution of Samsung Galaxy devices, we have introduced features that redefine the entire mobile category. And we’re about to rewrite the rules of industry once again.

At Unpacked in February 2022, we’ll introduce you to the most noteworthy S series device we’ve ever created. The next generation of Galaxy S is here, bringing together the greatest experiences of our Samsung Galaxy into one ultimate device.

With it, you will own the night – taking the best and brightest photos and videos you’ve ever captured with a phone. You will also dominate the day with power, speed and tools that can’t be found elsewhere. You will enjoy cutting edge-innovations made possible thanks to the smartest Galaxy experience yet. All while feeling good about being part of the most sustainable Galaxy ecosystem. And, yes, you will help Samsung rewrite the future of smartphones once again.

Get ready for the ultimate Ultra experience.

“We are committed to giving everyone access to the best mobile experiences possible, as soon as possible,” said Janghyun Yoon, Executive Vice President and Head of Software Platform Team at Mobile Communications Business, Samsung Electronics. “One UI 4 delivers on that promise, equipping Galaxy smartphone users with the latest customization and privacy features. But we won’t stop there. Soon, other smartphone and tablet users will also be able to benefit from this software update, enabling a more seamless experience across our entire ecosystem.”

Your Galaxy, Your Way

One UI 4 enables you to create a customized mobile experience to meet your unique needs and express your individuality. With a whole host of new Color Palettes to choose from, you can alter the look and feel of everything from your home screen to icons, menu, button and background. And with reimagined widgets that offer even deeper customization, it’s never been easier to put your own personal stamp on your smartphone experience. You can even more effortlessly express yourself with a wider variety of emoji features, GIFs and stickers available directly from your keyboard.

Protect What Matters Most

There’s no privacy without strong security. That’s why, with One UI 4, Samsung is bringing the latest privacy and security features, so you can choose exactly what you want to share or keep private. From alerting you to when an app is attempting to access your camera or microphone, to a new privacy dashboard that brings all your settings and controls into one convenient place, with One UI 4, monitoring and controlling your privacy settings is simple.

Connecting You to an Extended Ecosystem

One UI 4 helps you to get the most out of Samsung’s incredible extended ecosystem of devices and third-party apps, unlocking a more powerful mobile experience.

Samsung’s partnerships with other industry-leaders, like Google, ensure seamless experience when using your favorite third-party apps and services. This means you can enjoy apps like Google Duo, which provides high-quality video calls with friends and family.

And whether you’re using a Galaxy Z Series, Galaxy Watch or Galaxy Tab, you’ll get the uniformed look and feel across your devices, and will be able to seamlessly sync them.

Availability

One UI 4 will be available on the Galaxy S21 series starting November 15^th and will soon become available on previous Galaxy S and Note series as well as Galaxy Z series, A series and tablets.¹ This announcement comes alongside a new software update for the Galaxy Watch series² that, starting today, enables users to enjoy enhanced health features and new watch faces.

¹ At a later date the update will also be available on the Galaxy S20, S20+, S20 Ultra, S20 FE, Note20, Note20 Ultra, S10, S10e, S10+, S10 5G, Note10, Note 10+, Galaxy Fold, Z Fold3, Z Flip3, Z Fold2, Z Flip, Z Flip 5G, Galaxy A82 5G, A72, A52, A52 5G, A52s 5G, A42 5G, and Galaxy Tab S7 and Tab S7+. Availability may vary by region.

² Galaxy Watch, Galaxy Watch Active, Galaxy Watch Active2 and Galaxy Watch3

Ever since I was young, I’ve been captivated by engineering and technology — enthralled by new gadgets and curious about what made them work. I didn’t think I could be more obsessed with technology, but 2020 proved me wrong. This year gave me an even greater appreciation for all that it does and can potentially do. We had to reshape our lives, rethink the way we operate and become more flexible — and technology made it possible for us to do so. 2020 bolstered my determination to fully tap the infinite power and potential of tech to give people personalized experiences that enrich their lives and allow them to express themselves.

As we close out this year and I think of what’s to come in 2021, I feel encouraged by all the ways Samsung is cultivating open collaboration and driving innovation forward to empower people on their personal journeys. We have never believed in a one-size-fits-all mobile experience and we never will. We led the charge with 5G and changed the shape of the future with a series of foldable smartphones. Now, we’re working on revolutionary advancements in 5G, Artificial Intelligence (AI) and the Internet of Things (IoT) that will redefine the parameters of what mobile can do and give consumers the freedom to tailor their mobile experiences to fit their lives — not the other way around.

2020 Highlights

This year, Samsung stayed true to its mission and forged new paths for landmark technology that will shape the next era of mobile innovation. Our vision of intelligent, connected devices with mobile phones at the center has become a reality. 2020 saw 5G — a technology Samsung has been pioneering for more than a decade — move into the limelight. Over the course of the last 10 years, Samsung laid the groundwork for the fifth generation of cellular technology by helping to build the global 5G infrastructure. And in 2019, we released the world’s first commercial 5G smartphone and tablet: The Galaxy S10 5G and Galaxy Tab S6 5G. Samsung has been pushing to democratize 5G ever since. We are closing out the year with twenty 5G devices in the Galaxy ecosystem.

There was also growing momentum behind foldable smartphones, a category we launched commercially with the Galaxy Fold in 2019 and advanced with the release of Galaxy Z Flip and Galaxy Z Fold2 in 2020. Through our longstanding industry-leading partnerships, we established an open ecosystem for foldable devices and fostered UX innovation that enabled us to create an enhanced user experience with optimized app interactions and displays. The Z Fold2 was praised as a smartphone that reimagines what’s possible with mobile technology and I’m excited to say, it’s just a hint of what’s to come as we continue to explore, evolve and expand this category-changing space.

We also made headway in our efforts to make the world a better, more sustainable place. In partnership with the United Nations Development Programme (UNDP), we promoted the 17 Sustainable Development Goals on more than 80 million smartphones, mobilizing and empowering the Galaxy community via our Samsung Global Goals app. And we continue to take dedicated action throughout our product lifecycle to help the world transition to a circular economy — by extending product longevity, making greater use of sustainable materials in our packaging, and creating environmentally conscious products and accessories.

Mobile Innovations to Watch in 2021

I’m thrilled with what Samsung accomplished this year, but as passionate pioneers committed to defying barriers to progress, we’re always thinking about what’s next. Our smartphones are truly becoming extensions of ourselves, and with so many people working remotely and spending more time entertaining themselves at home, video quality and capabilities on mobile devices have moved front and center.

From teleworking and virtual celebrations to gaming and online dance challenges, the world is creating, sharing and streaming more video than ever. Whether you prefer to edit footage like a pro or just want intelligent, multitasking lenses to do the heavy lifting for you, the Samsung Galaxy will be more than ready to meet the demands of the video-obsessed in 2021. When it comes to advancement in this space, it’s going to be an epic new year.

Our engineers and developers have also been working hard to expand highly advanced on-device AI capabilities within the Galaxy family, enabling our devices to continually learn from daily activities and routines to take better pictures and videos, maximize battery life and storage space, optimize displays and much more. We’re planning to expand these personalized capabilities to every facet of Galaxy’s product portfolio to empower people to be productive and do all the things they enjoy.

And because we live in an interconnected world that requires interconnected devices, Samsung continues to vigorously support open source research and collaboration. It’s how we evolve new capabilities that can be deployed across devices, applications and services to enable more people to benefit from all that technology has to offer. Thanks to the open ecosystems we’ve created working in tandem with other like-minded industry leaders, we’re developing connected, compatible innovation that will take us into an exciting new era of integrated mobile experiences.

We’ve already advanced breakthrough technologies like ultra-wideband (UWB) through ongoing open collaboration with key partners. And soon, we’ll be rolling out incredible connectivity capabilities that will transform the way you open doors and enable seamlessly integrated car experiences that make personalized car connectivity a part of your digital life. We’re also making it easier to quickly locate the things that matter most, from your keys to your wallet — even your family pet.

As we introduce new and exciting innovations, our number-one goal is and will always be to create experiences that people can trust, knowing we’ll treat their data with the utmost care and keep their personal information safe every step of the way. These new devices will offer incredible personalized mobile experiences and will be built with security and privacy top of mind.

The Samsung Promise

We believe everyone should have access to the latest mobile technologies and a spectrum of product options that offer unfettered, personalized experiences. In 2021, our diverse product portfolio will deliver breakthrough capabilities that empower you and never hold you back.

True to our heritage of staying ahead of the curve with trailblazing mobile tech, we’ll be expanding our portfolio of foldables, so this groundbreaking category is more accessible to everyone. And while we’re already known for our revolutionary cameras, we’ll never stop trying to outdo ourselves — so be on the lookout for super-intelligent, pro-grade camera and video capabilities in 2021. We’ve also been paying attention to people’s favorite aspects of the Galaxy Note experience and are excited to add some of its most well-loved features to other devices in our lineup.

Limitations and boundaries are for other brands. At Samsung, we relentlessly test the existing rules because we know the margins for what technology can do are confined only by the scope of our imagination — and ours knows no bounds.

Thank you to everyone who supported us in 2020. I look forward to sharing more in January!

When developing each Note, Samsung conducts countless polls, interviews, tests and trials, and scans hundreds of platforms for user feedback, all in an effort to identify ways to add exciting new facets to the smartphones’ user experience. The Galaxy Note20 series and its powerful innovations are the latest products of this comprehensive process.

Click on the video below for a behind-the-scenes look at how Samsung designers, developers and innovators optimized the newest Galaxy Notes to suit users’ lifestyles.

Over my career at Samsung, I’ve had the pleasure of leading the development of mobile devices with breakthroughs that have come to define the last decade of smartphone innovation, starting with the very first Galaxy S and more recently, the Galaxy Fold. Today, I’m excited to say that we believe we are at the dawn of an inspiring new decade filled with the promise of growth and change. The growth and change for the smartphone industry, and ecosystem as a whole. As a leading player within the mobile industry, we relish our responsibility to lead next decade, empowered by experience innovation, cutting-edge technologies, and most of all, compelling products.

Fifty years ago, Samsung Electronics was founded with a clear purpose: to use the power of technology to create a better world. Driven by our commitment to break down barriers and make what some thought impossible, possible.

In 2011, we recognized that consumers were doing even more on their devices. We responded and introduced a more powerful phone with a larger screen and an S Pen to give consumers ultimate productivity on the go—the Galaxy Note. With every new device, we continued to innovate and pioneer new display, camera, and performance technologies. Last year, we created a new category with a foldable device, the Galaxy Fold.

Now, here at the start of 2020, we are excited about the opportunity to define a new era. An era that is defined not simply for innovation’s sake but to truly enable experiences that are more personal, meaningful, private and secure; that will create more intelligent connections across devices, people, businesses, and communities. This will be enabled by key advancements in the three most important technologies of our time: 5G, AI and the Internet of Things (IoT). As the leading innovator of new mobile experiences, Samsung is proud to drive the convergence of these technologies across various smart devices, including Galaxy phones, wearables and PCs.

We’ve already started bringing these new experiences to life. Through open collaboration with industry leaders, such as Google and Microsoft, we are building the robust connected ecosystem in the world. And we are working with major carriers to expand 5G services, so hundreds of millions more consumers around the world can have access to next generation networks.

It’s our responsibility and opportunity to shape the next ten years of mobile innovation, starting right now at Unpacked. No company is better suited to take on this massive challenge than Samsung.

What an exciting time for Samsung, our industry and consumers.

You will see some exciting examples of how we’re driving progress, changing the shape of the future and introducing new mobile experiences at Unpacked. I’m excited to flip the industry on its head. It’s going to be an absolutely incredible event, and I hope you’ll join me—online or in-person—for Galaxy Unpacked 2020 on Tuesday, February 11th (San Francisco date).

While users are already aware of the device’s popular showcase features—from the pro-grade camera with Live Focus video to the edge-to-edge, fully immersive Cinematic Infinity Display—the Galaxy Note10 and Note10+ come with plenty more innovative capabilities than may first meet the eye.

Take a look at this round-up of hidden tips and tricks to help you make the most out of your Galaxy Note10 or Note10+, the Galaxy series’ most powerful smartphones yet.

1. Effortlessly View Photo Collections with Tag

The Galaxy Note10 and Note10+’s pro-grade camera means that you’ll be taking lots of pictures. If you want to show off your photography skills—with, say, a few of your amazing sunset shots—it can be a bit tiresome to scroll through your Gallery to pick them all out. So, try out the Galaxy Note10 and Note10+’s upgraded Tag experience for viewing collections of similar pictures. A new icon, accessible directly from the toolbar when viewing a photo in the Gallery, takes you straight to the Tag feature. Tag also harnesses Samsung-developed optical character recognition technology, which intelligently recommends specific keywords for specific images.

2. Take Screenshots Three Different Ways

The Galaxy Note10 and Note10+ introduced a Screen Recorder to take videos of what’s on your screen—but what about screenshots? With the Galaxy Note10 and Note10+, you have three ways to take a picture of what’s on your screen. First, you can quickly and simultaneously press the power and volume down buttons. Second, you can swipe the side of your hand from left to right on the display. Third, you can use the S Pen. Take out the S Pen and tap on Smart Select. Then, choose from a square, rectangle, circle, free-drawing tool, or even a GIF tool, to select your screenshot. Or, tap the Square/Pin icon to take a screenshot and have that image automatically pinned to your display.

3. Make the Most out of the Always On Display

A great phone doesn’t just help you get things done; it helps you express your personality. We use the camera to tell our stories and we use the phone’s color to match our style choice—shouldn’t our lock screen also help us express ourselves? Galaxy Note10 and Note10+’s Always On Display not only provides you with time, notification and battery information at a glance, but can also be tailored to your preferred clockface style. Visit Settings > Lock screen > Clock style to check out the options, and select FaceWidgets for even more display customization options.

4. Scan Documents with Ease Using Your Phone Camera

Sometimes, we need to scan a document in high-quality, but there’s just no scanner to be found. With your Galaxy Note10 and Note10+, this common problem is a thing of the past. Enable the ‘Document scan’ option in the Camera settings > Scene optimizer menu once the Camera app is open to use your Galaxy Note10 and Note10+ to efficiently send documents.

5. Make the Edge Panel Your Own

Everyone has different contacts they get in touch with the most and different apps they use the most. So that you can easily access your favorites, faster, the Galaxy Note10 and Note10+ come with a customizable edge panel. By dragging the tab on the right-hand side of your Galaxy Note10 and Note10+’s screen, you can access this shortcut tray of useful apps and services. By heading to Settings > Display > Edge screen > Edge panels, you can fully customize the contacts and apps that appear, and set app pairs—apps that you commonly use together, like email and calendar—to launch at the same time.

6. Stay Productive On the Go With One-Handed Mode

The Note series pioneered the large-screen smartphone, and now today, the Galaxy Note10 and Note10+ are known for their immersive, edge-to-edge displays. In fact, at 6.8”, the Galaxy Note10+ offers the Note’s biggest screen ever. But sometimes, situations arise when you only have one hand available to use your phone, and it can be hard to reach something at the top of the screen. To make things more convenient, the Galaxy Note10 and Note10+ offer One-handed mode. Just go to Settings > Advanced features > Motions and gestures > One-handed mode. This feature moves all of your content and information to one area of the screen that you can easily reach with just your thumb, so you can tap and type easily when holding your phone in one hand.

7. Get Intelligent in Order to Save Power

To help them get the most out of these convenient features, Samsung Newsroom has compiled a list of ten functions and settings users should consider when setting up their new device. Whether you’re new to the Note series or you’re a long-term fan who’s just upgraded to the latest edition, the features outlined below will help you customize your phone in ways that work for you.

1. Customize Air Actions

As you may have read in our recent in-depth article, the Galaxy Note10’s new S Pen Air actions transform the Note series’ signature tool into a magic wand for controlling your device. The gesture-based controls are completely customizable, which means you can specify exactly which functions you’d like them to trigger within specific apps – such as the Camera, Gallery and Samsung Notes.

For example, using the S Pen to trace a clockwise circle in the Camera app will, by default, trigger the camera to zoom into the frame. However, you can also customize this gesture to change camera modes, switch cameras, zoom out and more, if any of those functions would be more comfortable for you.

You can also specify which frequently used app or feature you’d like to launch when you press and hold the S Pen’s button. This saves users time by making it easier for them to access the functions they need.

2. Adjust Your Side Key Settings

The Galaxy Note10’s sleek and slim design includes an all-new multifunctional key located beneath the volume rocker on the devices’ left-hand side. A double press allows you to instantly open the camera, Bixby or a frequently used app of your choosing, while a press and hold will wake Bixby or pull up the power off menu.

Speaking of, the Galaxy Note10 also introduces more ways for users to power down their device. Now, in addition to pulling up the power off menu with a press and hold of the side key, users can easily turn off their phone by (1) tapping on the power icon integrated into the Quick Panel, (2) pressing and holding the side and volume down keys, or (3) asking Bixby to do it directly.

The side key’s settings can be accessed by swiping down on the Quick Panel, tapping the power icon and selecting ‘Side key settings,’ or by pressing and holding the side key itself.

3. Pick Your Favorite Pens

The Galaxy Note10’s enhanced Samsung Notes app makes it easier for users to get down to work by allowing them to save their favorite pens in an instantly accessible tab.

Once users open Samsung Notes and tap on the scribble icon at the top, they’ll see an icon of a pen marked with a golden star in the bottom left corner of the screen. Tapping that icon will pull up a handy tab containing slots to save up to nine unique pens. With six types of pens, an array of thickness options, and dozens of colors available, it’s easy to find and save the right pen for the job.

Once they’re saved, all it takes to pull up the pen you need when composing a note is a press of the S Pen’s button. Each subsequent press will switch to another favorite pen in your collection.

4. Step Up Your Screen Recordings

The Galaxy Note10’s new Screen recorder not only makes it easy to record what’s on your screen, but also features a picture-in-picture function that allows users, such as vloggers and gamers, to use the front camera to add reactions and commentary to their videos.

To start a recording, simply pull down the Quick Panel and tap on the Screen recorder icon. Once the recording starts, you’ll see icons in the top right corner to enable real-time S Pen annotation, and activate the front camera for the picture-in-picture function.

If you’d like to capture your voice while recording a picture-in-picture video, pull up the feature’s settings by pressing and holding ‘Screen recorder’ in the Quick Panel. There, you’ll find options to (1) record no sound, (2) record media sounds, and (3) record ‘media sounds and mic.’ The settings also allow you to specify precisely how large you would like your picture-in-picture video to be, and select a preferred video quality.

5. Link to Windows

To help users work more comfortably and efficiently, the Galaxy Note10 features Link to Windows integrated directly into its Quick Panel. Now, rather than bouncing from one screen to the other, users can easily connect their Galaxy Note10 to their Windows 10-based PC and mirror their phone’s screen, send and receive messages,¹ and view notifications – as well as up to 25 recent photos – directly from their computer.

Link to Windows can be launched via the Quick Panel or by accessing Settings > Advanced features. Once the user logs in to their Microsoft account, the Galaxy Note10 automatically links to their PC. It’s as simple as that.

6. Connect to Samsung DeX for PC

The Galaxy Note10 takes multitasking to the next level by making Samsung DeX² even easier to use. Now, all it takes to expand your mobile experience to your Windows PC or Mac is a simple USB cable.

Getting started is easy: simply access Samsung DeX’s official website on your PC or Mac to download and launch the Samsung DeX for PC installer, and connect your smartphone to your computer. Once everything’s set up, the program will automatically launch Samsung DeX via a window on your computer’s screen.

From there, you’ll be able to easily drag and drop files between your smartphone and PC, and enjoy more space to manage your go-to apps. In addition, even when it’s connected to your PC, your smartphone can still be used to make phone calls, send messages, and surf the internet.

7. Display Battery Percentage

These days, we’re constantly working, connecting and creating on our mobile devices, which is why we like to keep a close eye on our smartphone’s battery level.

The Galaxy Note10’s default setting is to display battery level via a simple icon on the right side of the status bar. However, users who would like to know exactly how much power they have left can access Settings > Notifications > Status bar, where they’ll find options to display the exact battery percentage, and specify how many notification icons they’d like to see at the top of their screen.

The Galaxy Note10 also features AI software that optimizes battery usage based on how you use your device. To manage your device’s battery optimization, head to Settings > Device care > Battery > Power mode. There you’ll find various power modes for increasing performance and extending battery life, as well as an ‘Adaptive power saving’ function, which enables your Galaxy Note10’s AI to automatically adjust the power mode based on your usage patterns to save power when it’s not needed.

8. Enable Bixby Routines

What if your smartphone were intelligent enough to optimize settings based on your daily routine – switching to Wi-Fi as soon as you got home, and automatically dimming the screen and activating its blue light filter to protect your eyes before you went to bed?

Bixby Routines on the Galaxy Note10 makes all that and more possible. The function utilizes machine learning to learn how you use your phone throughout the day, and recommends personalized routines that can streamline tasks to help you save more time.

The Galaxy Note10 features 14 preset Bixby Routines right out of the box, including ‘Good morning,’ ‘Work,’ ‘Home,’ ‘Before bed’ and ‘Driving.’ Best of all, creating your own Bixby Routines couldn’t be easier. Simply tap on the plus sign at the top of the menu to create a routine that works for you.

9. Rearranging Camera Modes

Because speed can be key when it comes to capturing incredible photos, the Galaxy Note10 allows you to rearrange the order of its camera modes so your most frequently used options come up first. The camera launches on Photo mode by default, and lets you designate the order of the camera modes to the left and right of Photo mode to make it easy to navigate to the mode you need.

If, for example, you like to take pictures of your food, place Food mode immediately before or after Photo. If you tend to use other modes more often than the basic Photo mode, tap on ‘Keep using last mode’ under the ‘Camera modes’ settings to enable the camera to launch on the last mode you used.

10. Quickly Access Brightness Settings

Sometimes – when watching a movie at a theater, for example – we’d like to be able to adjust our smartphone’s brightness quickly and easily. If you find yourself in these situations quite often, consider enabling the Galaxy Note10’s brightness control to be displayed above the notification panel.

To do so, simply swipe down on the Quick Panel, tap on the arrow to the right of the brightness control, and tap on ‘Show control on top.’ The display’s brightness settings also include an ‘Adaptive brightness’ function that allows the Galaxy Note10 to keep track of your brightness adjustments and apply them automatically when you use your device under similar lighting conditions.

¹ Limited to 1,000 most recent messages.

² A list of compatible PC models, and more details on how to use Samsung DeX, can be found at www.samsungdex.com

The Galaxy Note10’s predecessor had provided hardcore gamers with all the tools they needed for the best mobile gaming experiences, but with the Galaxy Note10, users will be able to discover a device optimized for both heavy and casual gamers. In order to bring fun new gaming experiences to users, Samsung has been working hard to create exclusive experiences with leading mobile games, including joining forces with the incredibly popular Candy Crush Friends Saga.

Bringing Hungry Yeti to Life with the Galaxy Note10 and S Pen

Candy Crush Friends Saga is bringing one of its iconic characters, Hungry Yeti, to life in-game with a new augmented reality feature for Android users. Thanks to Samsung’s new partnership with Candy Crush Friends Saga, users of the Galaxy Note10 and Note10+ will be able to access exclusive bonus in-game AR interactions with their S Pen while playing.

Players need simply point their device at a flat surface to see Yeti come to life on-screen and in-room. By feeding this beloved character of the Candy Crush franchise daily, players can earn gifts which they can then use in-game when matching  and switching candies. Users with a Galaxy Note10 or Note10+ are able to unlock even more fun in-game features with the S Pen’s Air actions; shaking the S Pen will activate the Yeti dance.

K-Pop superstars and Candy Crush superfans Lisa and Jisoo of BLACKPINK were invited to the King HQ in Stockholm to be the first to try out the new feature on the Galaxy Note10. “We are big fans of Candy Crush,” enthused Lisa while visiting the King’s office. “While we are on tour, we spend a lot of time in transit and in hotel rooms, which is when we tend to play a lot.”

“Candy Crush Friends Saga has the cutest characters, and we’ve always loved Yeti,” continued Jisoo. “It was a lot of fun to see Yeti come to life and to dance with him. We really loved the moment when Yeti gave us a gift!”

Check out the videos below to see Lisa and Jisoo experiencing the Hungry Yeti AR feature for themselves and taking on the Candy Crush Friends Saga dance challenge!

“With technology advancing at such a fast pace, the Galaxy family of smartphones feature next-generation accessories such as the S Pen and are optimized for the best gaming experience possible,” said Thomas Ko, VP Global Head of Service Partnerships at Samsung Electronics. “This is why we wanted to team up with King to offer an exclusive augmented reality experience using the S Pen in Candy Crush Friends Saga, the latest game from the hugely popular franchise. We can’t wait for players to beat their high scores on Galaxy devices!”

The new Hungry Yeti AR feature is available for Android and Galaxy Candy Crush Friends Saga players¹ on level 25 and above from August 30^th. S Pen Air action interactions for the Hungry Yeti AR feature are available exclusively to Galaxy Note10 and Note10+ users.

© 2019 King.com Ltd. King, the King crown logo, Candy Crush Friends Saga and related marks are trademarks of King.com Ltd and/or related entities.

¹ The Hungry Yeti AR feature is available on the following Samsung devices: A3, (v8.0+), A5, A6, A7, A8, A8+, A30, A40, A50, A60, A70, A80, J5, J5 Pro, J7, J7 Pro, Note8, Note9, S7, S7 Edge, S8, S8+, S9, S9+, S10e, S10, S10+, S10 5G, Tab S3, Tab S4, Tab S5e, Note10, Note10+.

The Galaxy Note10 and Galaxy Note10+ will officially launch in stores and online on August 23 in over 70 countries, including Australia, Canada, France, India, Singapore, Thailand, the U.K., and the U.S., and will be available in approximately 130 markets by the beginning of next month.

Combining next-level camera, performance and productivity tools with a sleek and slim design and an immersive display, the Galaxy Note10 and Galaxy Note10+ offer users a smartphone experience that’s second to none. Available for the first time in multiple sizes, and in a choice of three prismatic hues, the newest additions to the Note family make it easy to find the perfect phone to suit your needs and style.

Galaxy Note10 launch events have been held at locations around the world, including India, Chile and Australia beginning on August 20. For more details, check out the photos below. To learn more about how Samsung’s newest flagships raise the bar for smartphones, click here.

Australia

Chile

India

Malaysia

Singapore

Thailand

With just a small, centered cutout for the front camera, the Galaxy Note10 ’s edge-to-edge design offers a truly immersive viewing experience. Galaxy Note10 with HDR10+ certification and its Dynamic Tone Mapping delivers rich, vivid contrast and color for unmatched video quality. Nowhere do these features come together better than on the Galaxy Note10+, described by DisplayMate as the most innovative and high-performance smartphone display they have ever lab tested. Whether you are watching the latest TV shows or playing your favorite game, images and graphics come alive on the Galaxy Note10’s best-in-class display. Check out the infographic below to learn more.