Samsung Electronics has achieved numerous firsts in mobile camera performance and technology since the pre-smartphone era. From the Galaxy S’s 5-megapixel (MP) rear camera in 2010 — at the dawn of the smartphone era — to the Galaxy S25 Ultra’s 200 MP ultra-high-resolution camera, 50 MP ultra-wide-angle camera, and suite of Galaxy AI editing features, Samsung has continuously redefined what a smartphone camera can do.

“Always one step ahead” – For the past 15 years, Samsung has always been one step ahead, pushing mobile photography to new heights and ushering in a new era of Galaxy camera technology. Explore this groundbreaking journey in the infographic below.

To buy the Samsung Galaxy S25 Series, please visit: https://www.samsung.com/my/smartphones/galaxy-s25-ultra/buy/

Over the last decade, smartphones have undergone a remarkable transformation – becoming more powerful and intelligent than ever before. As the advent of mobile AI has raised the bar for what these devices can achieve, so has our expectation for peak performance. Integrating AI has fundamentally reshaped mobile experiences, turning smartphones from convenient tools into indispensable companions for connection, creativity and productivity. As our reliance on these devices grows, so do our expectations for them to be portable and lightweight without sacrificing power and innovation.

We’re constantly striving to understand our users’ evolving needs, innovating to bring them what they’re looking for. By pushing the boundaries of mobile technology, we’re going beyond what users expect and opening up new possibilities. The latest addition to the Galaxy S series is both a powerful AI companion and an engineering marvel, merging flagship-level performance with superior portability.

This is more than a slim smartphone. Every curve, contour and component reflects a breakthrough in precise engineering to create a premium experience worthy of the S series name. The Galaxy S25 Edge not only sets a new standard for what you can achieve with your smartphone, but it also unlocks a new era of growth for the mobile industry.

As the newest edition to the Galaxy S25 series, Galaxy S25 Edge embodies the ultimate camera experience – and takes it one step further with mobile AI that empowers users to reach new creative realms in every aspect of mobile photography, from capturing to editing and sharing. Even with its slim form, Galaxy S25 Edge’s 200MP wide lens continues Galaxy’s iconic camera experience, delivering pro-grade capabilities to intuitively capture the world around you. And thanks to Galaxy AI, the camera transforms into a smart lens that helps recognize what matters to create new memories.

Join us online on May 13, 9am KST, as we introduce the next evolution of Galaxy. Discover how Galaxy engineers built on years of innovation and visionary thinking shaped by you to reimagine everything you expect from a smartphone.

Thinking of upgrading your mobile device? Good news! Until 31 March 2025, existing users of the Galaxy S22, S23 and S24 Series can trade in their current device and get up to RM3,900 off the new Galaxy S25 Series. Just register to be a Galaxy Forever member to enjoy this exclusive deal.[1]

How to enjoy this offer:

1. Register as Galaxy Forever member via the link: http://contents.samsungmembers.com/share/redirect.html?dl=activity/loyalty/benefit?benefitId=a3Qp32NJVkXM&src=EM
2. Upon successful registration, add the Galaxy Forever Card with unique Member ID to Samsung Wallet.
3. Visit any participating stores during the promotion period and present the eligible device and Galaxy Forever Card to enjoy up to RM3,900 off the new Galaxy S25 Series.

Trade-in for the all-new Galaxy S25 Series models below:

To check out the latest Galaxy S25 Series, please visit: http://www.samsung.com/my/smartphones/galaxy-s25-ultra/buy/

[1] While stocks last. Terms and conditions apply.

[2] Subject to Existing Device Condition.

The hologram projections showed a variety of images representing common memories users might capture and share through mobile devices, from marine life and exotic plants to sports highlights and a lantern-filled sky. These displays hint at the more intuitive mobile experience users around the globe can expect from Galaxy AI, while also giving a glimpse of the new features set to arrive with the next Galaxy S series lineup.

The immersive experience debuted January 15, projecting the never-before-seen holographic installations and featuring large-format, scalable 65-foot by 50-foot visuals positioned 100 feet above the ground. In addition to the installation going live in London, on-site social posts have further amplified expectations worldwide.

▲ Hologram OOH for Galaxy Unpacked 2025 at Shoreditch in London, U.K. on January 15

Catch the next Galaxy Unpacked and stand a chance to win a prize!

Join us as we unveil a new chapter in mobile AI – premium Galaxy innovations that bring seamless convenience into every moment of your life. The event will be streamed live on Samsung Malaysia’s Official Website, Newsroom, YouTube, Instagram, Facebook and LinkedIn on 23 January 2025, at 2 a.m. Malaysian Time.

Stay tuned to our socials and make sure to visit https://news.samsung.com/my/ for all upcoming teasers, trailers and updates ahead of Unpacked 2025.

Register your interest for the Next Galaxy Device and answer four survey questions by 22 January 2025 and get a RM200 e-voucher for the Next Galaxy Device![1] Eligible participants also stand a chance to win a prize![2] Register your interest at Samsung Malaysia and stay tuned to the next Unpacked experience!

[1] Terms and conditions apply.

[2] Terms and conditions apply.

For over a decade, people all over the world have consistently enhanced their productivity and creativity by turning to Galaxy smartphones. Chief among them, the Galaxy S Ultra series, which is built on a legacy of innovation of our Galaxy Note series has become synonymous with boundless creativity and is loved by countless Galaxy fans.

With its incredible power, expansive screen and iconic S Pen, Galaxy S Ultra is renowned for helping people seamlessly follow their inspirations or capture ideas anytime, anywhere – even without unlocking the phone and digging for a note-taking app.

Creativity Like Never Before

Last year, Samsung Electronics introduced Galaxy AI, ushering a new era of mobile experiences. This groundbreaking technology helped the Galaxy S Ultra series evolve into an even more indispensable tool for maximizing creative freedom. And now, your creativity is about to reach new heights.

Sketch to Image, now integrated into Drawing Assist, is now evolving. Utilizing more than a single input, like drawing with the S Pen or one’s finger, to a multimodal experience. Now, users can breathe life into their ideas by sketching them, describing the image they want with text or using voice commands to tell their Galaxy smartphone what to draw. If it can be envisioned, Galaxy AI can create it.

Let’s say you just want to really let your imagination run wild. With Galaxy AI’s multimodal capabilities, you can draw a cat using S Pen and then, type a “spacesuit” to put that cat in a space suit and send it to outer space. Or picture your dream home. Using the S Pen, you make a quick drawing of the facade. But maybe you’re not sure where you want that dream home to be. Simply type some possible locations, like “by the beach” or “up in the mountains” and Drawing Assist will help you see your future home in a new light.

From Note to Ultra and Beyond

This level of creative freedom is built on a legacy of innovation that began in 2011, when we introduced the Galaxy Note to redefine what was creatively possible on a smartphone. That power and spirit of innovation lives on through the Galaxy S Ultra series, and it continues to evolve with Galaxy AI.

With One UI 7, Samsung’s first integrated AI platform, Galaxy smartphones will become true AI companions that understand natural language through text, speech, and images. They will set a new standard of multimodal mobile AI for unprecedented creativity. But this is just a preview – tune into Galaxy Unpacked on 23 January to see how the next Galaxy S series can truly unleash your creativity.

Catch the next Galaxy Unpacked and stand a chance to win a prize!

Join us as we unveil a new chapter in mobile AI – premium Galaxy innovations that bring seamless convenience into every moment of your life. The event will be streamed live on Samsung Malaysia’s Official Website, Newsroom, YouTube, Instagram, Facebook and LinkedIn on 23 January 2025, at 2 a.m. Malaysian Time.

Stay tuned and make sure to visit https://news.samsung.com/my/ for all upcoming teasers, trailers and updates ahead of Unpacked 2025.

Register your interest for the Next Galaxy Device and answer four survey questions by 22 January 2025 and get a RM200 e-voucher for the Next Galaxy Device![1] Eligible participants also stand a chance to win a prize![2] Register your interest at Samsung Malaysia and stay tuned to the next Unpacked experience!

[1] Terms and conditions apply.

[2] Terms and conditions apply.

Get ready for AI that is more natural and intuitive. The next evolution of Galaxy AI is coming and it’s going to change the way you interact with the world every day. The new Galaxy S series is about to set the bar once again for mobile AI experiences now and into the future.

On 23 January, Samsung Electronics will host Unpacked in San Jose. Join us as we unveil a new chapter in mobile AI – premium Galaxy innovations that bring seamless convenience into every moment of your life. The event will be streamed live on Samsung Malaysia’s Official Website, Newsroom, YouTube, Instagram, Facebook and LinkedIn on 23 January 2025, at 2 a.m. Malaysian Time.

Stay tuned and make sure to visit https://news.samsung.com/my/ for all upcoming teasers, trailers and updates ahead of Unpacked 2025.

Register your interest for the Next Galaxy Device and answer four survey questions by 22 January 2025 and get a RM200 e-voucher for the Next Galaxy Device![1] Eligible participants also stand a chance to win a prize![2]

Register your interest at Samsung Malaysia and stay tuned to the next Unpacked experience!

[1] Terms and conditions apply.

[2] Terms and conditions apply.

A few weeks ago, we launched the One UI 7 beta program. It marked the start of a new era with our first AI-integrated operating system, a true AI platform that vastly improves mobile experiences for users through unprecedented personalisation.

Galaxy’s approach to AI personalisation, from our launch of our first AI phone to our continuous innovation of on-device AI, is to never compromise on privacy. We know you want the benefits of mobile AI that truly understands you. You want a phone, tailored to your lifestyle that adds to what you can do while removing everyday barriers – all with no risk of personal information being misused.

In anticipation of the next standard-setting Galaxy S series smartphones, we’re giving Galaxy users greater peace of mind alongside greater personalisation. That’s why we’ve created the Personal Data Engine, a powerful privacy advancement that ensures on-device, cross-app personal data protection.

Personalised data is stored in a secure space, carefully safeguarded by an encryption key that’s managed by Knox Vault. That’s the same trusted platform used to secure the most sensitive information on your smartphone, such as your biometric data. And as an added layer of protection, post-quantum cryptography future-proofs the security of your data against rising quantum computing threats.

[1]

On this fortified foundation of privacy, we’re opening up more possibilities for mobile experiences tailored to your life, only with Galaxy.

One defining element of One UI 7 is Now Bar, which gives personalisation a new meaning by seamlessly integrating your everyday actions and most-used apps into your lock screen. It’s where you’ll control your entertainment, time your next personal best workout, get directions to your next meeting, or start communicating in other languages.

Now Bar will also be an access point for the most comprehensively insightful experiences ever on Galaxy. Now your phone won’t just ping you, it will power your lifestyle.

Imagine you’re packing for a trip from Seoul, Korea, to San Jose, California. While you get ready, your phone offers a prompt to create a folder of your essential apps for quicker access. So you don’t miss your flight, it lets you know when it’s time to leave for the airport. It even provides a curated travel playlist to set the mood for your long flight.

With a single swipe, you can access the weather forecast – no need to search or check various apps. Throughout your trip, your phone captures the magic of each moment, and as each day winds down, it helps you relive the highlights.

Morning and night, Galaxy AI will keep you both informed and inspired with actionable tips and recommendations[2] uniquely tailored to your life. Game-changing personalisation with privacy you can always trust. This is the next evolution of Galaxy AI.

For more news and updates, please visit https://news.samsung.com/my/.

[1] Actual UX/UI may vary.

[2] Some features may require Samsung Account login. Service availability may vary by country, language, device model, apps.

In an era where technology evolves at lightning speed, the integration of artificial intelligence (AI) into our daily lives is no longer a futuristic dream but a present reality. For many, the next big leap in smartphone technology is found within Samsung’s latest innovations, particularly Galaxy AI. As we dive deeper into this new chapter, it’s essential to understand how Galaxy AI caters to the ever-evolving needs of those seeking to upgrade to a more advanced and intuitive experience.

The Dawn of Generation AI

Generation AI represents a seismic shift in how we interact with technology. Unlike previous tech revolutions, AI is not just an addition to our devices but a fundamental transformation in how they operate and serve us. This isn’t just about voice assistants or facial recognition; it’s about a deeper, more intuitive integration that anticipates and responds to our needs.

Young or old, we have acclimated ourselves in a world where technology is not just an accessory but a way of life. Most of us have become digital natives who expect their devices to be not just functional but smart, adaptive, and seamlessly integrated into their daily routines. For us, AI means more than just advanced features; it’s about personalization and efficiency.

For this purpose, many users look to elevate their smartphone experience, seeking features that are more advanced and cutting-edge technology. Transitioning to more advanced mobile devices and incorporating Galaxy AI into their daily lives offers a compelling reason to make the switch.

Samsung’s S series, known for its premium build and top-notch performance, now comes equipped with Galaxy AI, bringing a new level of intelligence to the device. This transition is more than just a hardware upgrade; it’s about embracing a new way of interacting with your smartphone. The S series, with its advanced processors and AI capabilities, ensures that users experience improved camera functionalities, and smarter content creation options.

The Evolution from Older Samsung Phones

Older generation Samsung phones, while reliable and functional, often lack the advanced AI capabilities that define the latest models. As technology progresses, these older devices can feel limited compared to the innovations found in newer models. Galaxy AI represents a significant leap forward in this regard, offering features that were previously unimaginable.

For users of older Samsung phones, upgrading to a model with Galaxy AI means stepping into a world where the device not only meets but anticipates your needs. From enhanced security features to improved camera capabilities and smarter app management, the difference is striking. The AI-driven enhancements ensure that users benefit from the latest advancements in technology, making the upgrade a worthwhile investment.

Joining the S Series Family

Joining the S series family is more than just acquiring a new phone; it’s about joining a community of tech enthusiasts who value cutting-edge technology and premium experiences. Samsung’s S series, with its integration of Galaxy AI, offers a sophisticated blend of style and functionality. The AI-powered features are designed to make every interaction more intuitive and efficient.

For those considering this upgrade, the benefits are clear. Galaxy AI not only improves the performance of your device but also enriches your overall user experience. Features such as adaptive screen brightness, intelligent power management, and advanced photo editing tools are just a few examples of how AI can enhance everyday tasks.

Accessing the Power of AI in Your Everyday Life

The true value of Galaxy AI lies in its ability to integrate seamlessly into everyday life. It’s not just about high-tech features; it’s about making technology work for you in meaningful ways. For instance, Galaxy AI’s predictive text and personalized suggestions make communication faster and more intuitive. Its advanced camera features, powered by AI, ensure that every photo is optimized for the best possible result, while its smart battery management keeps your device running longer, tailored to your usage patterns.

In conclusion, Samsung’s Galaxy AI is setting a new standard for what smartphones can achieve. For Generation Z and those looking to upgrade from the A series or older devices, the S series represents an opportunity to experience the future of mobile technology today. By integrating AI into every aspect of the user experience, Samsung is not just keeping up with technological advancements but leading the way. Embracing Galaxy AI means stepping into a world where your smartphone is not only a tool but an intelligent companion, enhancing every aspect of your digital life.

To explore the latest Samsung Galaxy S Series phones, please visit: https://www.samsung.com/my/smartphones/galaxy-s24-ultra/

 

As we approach the final two weeks leading up to the Galaxy Unpacked event, brace yourself to step into a realm of limitless potential with the latest Galaxy innovations. Anticipate a transformative shift that will redefine your mobile experience, reshaping how you live, connect, and express yourself through the capabilities of AI.

Register your interest now until 17 January 2024 to be entitled for an exclusive RM400 e-voucher[1] when you pre-order the new Galaxy. Plus, stand a chance to win a daily mystery gift[2] by following the simple steps below:

Step 1: Register your interest for Next Galaxy Devices by clicking on this link (https://www.samsung.com/my/unpacked/ ) to answer five (5) survey questions.

Step 2: Complete five (5) survey questions to participate and stand a chance to win a daily mystery gift.

Remember to watch the Galaxy Unpacked live on Samsung Malaysia’s YouTube, Official Website, Facebook and Newsroom at 02:00AM (Malaysia Time), 18 January 2024 as we reveal devices that will shape the future of mobile.

[1] The redemption of up to RM400 e-voucher is only available to pre-orders of the next Galaxy device by registered customers. The e-voucher amount may vary depending on device purchased.

[2] Daily mystery gifts run from 3 January to 17 January 2024. Terms and conditions apply. For more information, please visit: https://images.samsung.com/is/content/samsung/assets/my/tnc/TnC_Eureka_Hand_Raiser_Mystery_Gift_Giveaways_20.12.2023.pdf

Experience the epic in everyday life like never before.

On January 17, Samsung Electronics will host Unpacked in San Jose. Join us as we unveil the latest premium Galaxy innovations, providing an all-new mobile experience powered by AI. The event will be streamed live on Samsung Malaysia’s YouTube, Official Website, Facebook and Newsroom, on 18 January 2024, at 2.00 AM Malaysian Time.

Register your interest at www.samsung.com/my/unpacked/ to receive up to RM400 e-voucher[1] and stand a chance to win daily mystery gifts[2].

Stay tuned at Samsung Malaysia Newsroom for all the upcoming teasers, trailers and news about Galaxy Unpacked 2024.

[1] The redemption of up to RM400 e-voucher is only available to pre-orders of the next Galaxy device by registered customers. The e-voucher amount may vary depending on device purchased.

[2] Daily mystery gifts run from 3 January to 17 January 2024.