Jin, played by actress Helen J. Shen, uses Galaxy S26 Ultra in the movie “The Devil Wears Prada 2.”

NEW YORK, NEW YORK – APRIL 20: (L-R) Anne Hathaway, Stanley Tucci, Meryl Streep and Emily Blunt attend the world premiere of The Devil Wears Prada 2 at Lincoln Center in New York, New York on April 20, 2026. (Photo by Jamie McCarthy/Getty Images for 20th Century Studios)

Galaxy S26 Ultra powers the first-ever Runway Cam #withGalaxy, capturing red carpet moments in cinematic quality.

Today Samsung launched a global collaboration to celebrate the upcoming theatrical release of 20th Century Studios’ “The Devil Wears Prada 2,” with a custom spot that features Helen J. Shen as her character Jin, flawlessly fixing a last-minute Miranda Priestly request using Circle to Search with Google on the new Galaxy S26 Ultra. 

As part of the global team-up, the Galaxy S26 Ultra shined during its red-carpet moment at “The Devil Wears Prada 2” world premiere. In an activation that would leave even Miranda Priestly proud, Galaxy S26 Ultra was used to capture the stunning red carpet looks of attendees, making it the first-ever Runway Cam #withGalaxy that delivered jaw dropping professional-grade footage with a cinematic, social post-ready feel. 

Stars like Helen J. Shen, Simone Ashley, Justin Theroux, Lucy Liu, Heidi Klum, Paige DeSorbo, Hannah Berner, and Winnie Harlow posed for the Galaxy S26 Ultra photo-op to capture their memorable looks as seen below.

Haley Kalil steps onto the first-ever Runway Cam #withGalaxy.

Runway Cam #withGalaxy captures Helen J. Shen as she poses for the pro-grade camera.

Galaxy S26 Ultra user and influencer Haley Kalil (@hayleebaylee) participated in the photo experience. 

“I’m a huge fan of ‘The Devil Wears Prada’ and as a Team Galaxy member, I just love my Galaxy S26 Ultra,” said Haley. “Seeing those worlds collide here on the red carpet, and sharing all my favorite Galaxy S26 series features with fans has just been the best experience.”

Haley Kalil attends the world premiere of The Devil Wears Prada 2 at Lincoln Center in New York, New York on April 20, 2026. (Photo by Jamie McCarthy/Getty Images for 20th Century Studios)

“At Samsung, we believe great technology should feel as intuitive as great style. With Galaxy S26, we’re bringing that to life — merging fashion, film and innovative tech to deliver an experience that’s instant, intelligent and unmistakably powerful,” said Keena Grigsby, Chief Marketing Officer and Vice President, Mobile eXperience, Samsung Electronics America. “Through our collaboration with Circle to Search with Google and ‘The Devil Wears Prada 2,’ we’re not just showing up in culture — we’re shaping how people discover and engage with the world around them.” 

“For ‘The Devil Wears Prada 2,’ we wanted to extend the storytelling beyond the screen and into the cultural moments that define fashion today,” said Lylle Breier, EVP, Partnerships, Promotions, Synergy & Events at The Walt Disney Studios. “Collaborating with Samsung allows us to connect audiences to the world of Runway in a modern, immersive way, where innovation, style and storytelling intersect. From the red carpet to social-first content, this collaboration brings fans closer than ever to the glamour, creativity and fast-paced energy that make this franchise so iconic.

Helen J. Shen takes a selfie on the red carpet using Galaxy S26 Ultra.

Circle to Search with Google on Galaxy S26 Ultra is Runway ready 

Samsung and Google partnered on a series of creative spots set in “The Devil Wears Prada 2” universe to shine a light on how technology—likeCircle to Search with Google onGalaxy S26 Ultra —is the cheat code for staying calm in high-stakes situations.

NYC Media Event Overview

Want to see if theGalaxy S26 series is the right fit for you? VisitSamsung.com and get ready for “The Devil Wears Prada 2,” in theaters May 1.

About The Devil Wears Prada 2

Twenty years after making their iconic turns as Miranda, Andy, Emily and Nigel — Meryl Streep, Anne Hathaway, Emily Blunt and Stanley Tucci return to the fashionable streets of New York City and the sleek offices of Runway Magazine in 20th Century Studios’ “The Devil Wears Prada 2,” the eagerly awaited sequel to the 2006 phenomenon that defined a generation. The film is directed by David Frankel, written by Aline Brosh McKenna, produced by Wendy Finerman, and executive produced by Michael Bederman, Karen Rosenfelt and Aline Brosh McKenna.

New technologies often arrive with great fanfare, but the innovations that truly redefine our lives are those that eventually fade seamlessly into the background. We have reached a point in civilization where the real test of technology is no longer whether we can explain how it works, but whether it works so easily, reliably, and intuitively that it requires no conscious effort from us at all.

At CES 2026, we shared a vision to unify intelligence across our entire ecosystem. We are committed to integrating AI into 100% of our mobile devices and 4K and higher resolution TVs, alongside approximately 40% of our home appliance line-up globally. Importantly, these are meant to function not just as “smart” gadgets, but also companions designed to understand context and routines, meeting people exactly where they are and quietly enabling what matters most to their unique lifestyles.

AI Companions That Anticipate

For decades, the burden has been on the user to learn how to navigate technology. But today, our latest devices are better able to understand user habits and preferences than ever before, addressing their needs and navigating our world at the same time. Soon, we will no longer ask “How does this feature work?”, as we will already live in a reality where your devices will more easily anticipate what you need.

Our latest TVs, for instance, have evolved. Equipped with Vision AI, these devices analyze content, user preferences, and the viewing environment in real-time, automatically optimizing picture and sound to deliver the best possible experience, without needing any manual adjustments.

Similarly, our home appliances are transitioning from tools to true AI companions. By mastering automated routines, they reduce the mental load of household chores while holistically managing aspects of sleep, health, and family care.

The next stage of this evolution is reflected in our upcoming Galaxy S Series line-up. Since launching the first AI phone in 2024, we have led a paradigm shift from touch-based to multi-modal interactions, and we now aim to drive progress from app-centred usage to agent-centred experiences which reduces the number of steps needed to get things done, allowing intelligence to support tasks more naturally. We are at the cusp of the next phase: mobile devices that will no longer just be portals to information; they will be central AI hubs that proactively manage the complexities of daily life with unprecedented personalization and ease.

Privacy and Security as a Foundation

This vision that we have of ambient technology cannot work without absolute trust. As AI becomes more personal, contextual, and deeply embedded in everyday routines, protecting privacy is no longer optional. If a user is concerned about the integrity and safety of their data, technology ends up becoming a source of stress rather than peace. To that end, we are building an ecosystem where privacy is not a setting you have to search for, but the default state.

Our ambition is for AI to feel as trustworthy as it is powerful. We want our users to have total confidence that their data, choices, and boundaries are respected, even as their experiences become more intelligent and connected. This is why Samsung Knox remains the bedrock of our security ecosystem, delivering layered, hardware-backed protection that safeguards data across everything, from your phone to your refrigerator.

AI personalization happens directly on the device wherever possible, keeping personal context local so intelligent experiences do not come at the expense of privacy. And because trust requires more than strong safeguards behind the scenes, we make that protection visible and easy to understand, giving users clear insight into what’s protected and the confidence to stay in control as AI becomes a natural part of daily life.

In addition to these comprehensive safeguards, a new standard for privacy has begun with our latest mobile innovations. After more than five years of development and rigorous testing, this new layer of privacy brings together hardware and software to shield your phone from shoulder surfing wherever you go. With multiple settings for adjusting visibility, users can customize the level of privacy protection according to their needs and preferences.

Innovation for Every Lifestyle

Our commitment remains focused on developing purposeful and innovative solutions that can be tailored to meet the needs of varied lifestyles. Now, with the new Galaxy S26 series, consumers can experience technology and features that do more than just simplify tasks—they will effortlessly level up creativity with advanced camera and editing capabilities, and securely make life easier across how we live, work, and play.

A new era of intelligence is here – one which is as powerful as it is easy and effortless.

The pride of ownership doesn’t need loud declarations when it is nurtured through trust, consistency and community. When a brand like Samsung resonates deeply with millions, what matters more than celebrity endorsements are the real stories that celebrate people, progress and purpose.

To underline the impact Samsung has had on Malaysia for 35 years, the company has released a brand film featuring its spokespersons: a diverse group of Malaysians who are proud Samsung Galaxy owners. With these Malaysians, their stories are not just testimonials; they are a reflection of Samsung’s commitment to innovation, inclusivity and connection.

Innovation that shapes everyday life

Over the decades since its inception in 1969 and its debut in Malaysia in 1991, Samsung has continuously enhanced everyday life with technology that is both ground-breaking and accessible.

For Malaysians, choosing Samsung is not about chasing trends. It’s a decision rooted in knowing your device will keep up with you every day. The Galaxy S series, for example, is the unrivalled camera phone leader, lauded by anyone determined to capture life’s precious moments with breathtaking clarity. It is also championed as the concert phone to own, by those who refuse to settle for anything less than perfection when wanting to preserve unforgettable performances. Meanwhile, the Galaxy Z series has revolutionized the concept of mobile technology, spearheading the era of foldable smartphones that have become powerhouses for productivity and immersive entertainment.

Samsung also appreciates that technology must be inclusive for it to truly be great. For those who seek dependable, budget-friendly options that do not compromise on performance, the Galaxy A series proves that innovation does not have to come at a premium.

Technology that lives quietly with you

Samsung offers a wider ecosystem of devices and solutions that are designed to complement each other. Whether you’re using a smartphone, tablet, or smartwatch, everything works in harmony, reflecting Samsung’s deeper understanding of modern life: technology should simplify, not complicate.With the introduction of Galaxy AI, which works hand in hand with Google’s Gemini AI¹, Samsung offers an intelligent companion that works intuitively with the users, not replace them.From increasing productivity to supporting creativity, Samsung’s Galaxy AI-powered ecosystem and features like Circle to Search² are designed to empower users, making technology an effortless extension of their lives.

Samsung’s 35 years in Malaysia isn’t just about longevity, but about a valuable relationship built on trust and progress. To every Malaysian that has welcomed Samsung into their lives with pride, thank you for staying this journey, and for making Samsung Your Companion to AI Living.

Powering Malaysian Lives; Connecting Futures

These stories of trust are not abstract ideas, or ones told by a single voice. They are lived and shared by real Malaysians across the country: from students capturing their academic milestones to professionals working on the go; from families staying connected across different time zones, to individuals pursuing their passions with the help of Galaxy AI technology. The answer to “Why Samsung” isn’t simply found in one product. It lives in everyday moments, and it’s in the pride of ownership shared by millions of Malaysians in such an inherent way that “Why Samsung” becomes less a question, and more a way of life.

This bold spirit comes to life in a video featuring Malaysians from all walks of life, reflecting decades of innovation grounded in meaningful experiences. Watch it here as you ponder: do you remember your first Samsung Galaxy?

1. Circle to Search is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language, device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. ︎
2. Gemini is a trademark of Google LLC. Results for illustrative purposes. Gemini Live feature requires internet connection and Google Account login. Service availability may vary by country, language, device model. Features may differ depending on subscription and results may vary. Compatible with certain features and certain accounts. Currently, you can use a personal Google Account that you manage on your own, or a work or school account for which your administrator has enabled access to Gemini. You must be 13 (or the applicable age in your country) or over to use Gemini with a personal or school Google Account and 18 or over to use Gemini with a work account. ︎

Samsung Electronics has achieved numerous firsts in mobile camera performance and technology since the pre-smartphone era. From the Galaxy S’s 5-megapixel (MP) rear camera in 2010 — at the dawn of the smartphone era — to the Galaxy S25 Ultra’s 200 MP ultra-high-resolution camera, 50 MP ultra-wide-angle camera, and suite of Galaxy AI editing features, Samsung has continuously redefined what a smartphone camera can do.

“Always one step ahead” – For the past 15 years, Samsung has always been one step ahead, pushing mobile photography to new heights and ushering in a new era of Galaxy camera technology. Explore this groundbreaking journey in the infographic below.

To buy the Samsung Galaxy S25 Series, please visit: https://www.samsung.com/my/smartphones/galaxy-s25-ultra/buy/

Over the last decade, smartphones have undergone a remarkable transformation – becoming more powerful and intelligent than ever before. As the advent of mobile AI has raised the bar for what these devices can achieve, so has our expectation for peak performance. Integrating AI has fundamentally reshaped mobile experiences, turning smartphones from convenient tools into indispensable companions for connection, creativity and productivity. As our reliance on these devices grows, so do our expectations for them to be portable and lightweight without sacrificing power and innovation.

We’re constantly striving to understand our users’ evolving needs, innovating to bring them what they’re looking for. By pushing the boundaries of mobile technology, we’re going beyond what users expect and opening up new possibilities. The latest addition to the Galaxy S series is both a powerful AI companion and an engineering marvel, merging flagship-level performance with superior portability.

This is more than a slim smartphone. Every curve, contour and component reflects a breakthrough in precise engineering to create a premium experience worthy of the S series name. The Galaxy S25 Edge not only sets a new standard for what you can achieve with your smartphone, but it also unlocks a new era of growth for the mobile industry.

As the newest edition to the Galaxy S25 series, Galaxy S25 Edge embodies the ultimate camera experience – and takes it one step further with mobile AI that empowers users to reach new creative realms in every aspect of mobile photography, from capturing to editing and sharing. Even with its slim form, Galaxy S25 Edge’s 200MP wide lens continues Galaxy’s iconic camera experience, delivering pro-grade capabilities to intuitively capture the world around you. And thanks to Galaxy AI, the camera transforms into a smart lens that helps recognize what matters to create new memories.

Join us online on May 13, 9am KST, as we introduce the next evolution of Galaxy. Discover how Galaxy engineers built on years of innovation and visionary thinking shaped by you to reimagine everything you expect from a smartphone.

Thinking of upgrading your mobile device? Good news! Until 31 March 2025, existing users of the Galaxy S22, S23 and S24 Series can trade in their current device and get up to RM3,900 off the new Galaxy S25 Series. Just register to be a Galaxy Forever member to enjoy this exclusive deal.[1]

How to enjoy this offer:

1. Register as Galaxy Forever member via the link: http://contents.samsungmembers.com/share/redirect.html?dl=activity/loyalty/benefit?benefitId=a3Qp32NJVkXM&src=EM
2. Upon successful registration, add the Galaxy Forever Card with unique Member ID to Samsung Wallet.
3. Visit any participating stores during the promotion period and present the eligible device and Galaxy Forever Card to enjoy up to RM3,900 off the new Galaxy S25 Series.

Trade-in for the all-new Galaxy S25 Series models below:

To check out the latest Galaxy S25 Series, please visit: http://www.samsung.com/my/smartphones/galaxy-s25-ultra/buy/

[1] While stocks last. Terms and conditions apply.

[2] Subject to Existing Device Condition.

The hologram projections showed a variety of images representing common memories users might capture and share through mobile devices, from marine life and exotic plants to sports highlights and a lantern-filled sky. These displays hint at the more intuitive mobile experience users around the globe can expect from Galaxy AI, while also giving a glimpse of the new features set to arrive with the next Galaxy S series lineup.

The immersive experience debuted January 15, projecting the never-before-seen holographic installations and featuring large-format, scalable 65-foot by 50-foot visuals positioned 100 feet above the ground. In addition to the installation going live in London, on-site social posts have further amplified expectations worldwide.

▲ Hologram OOH for Galaxy Unpacked 2025 at Shoreditch in London, U.K. on January 15

Catch the next Galaxy Unpacked and stand a chance to win a prize!

Join us as we unveil a new chapter in mobile AI – premium Galaxy innovations that bring seamless convenience into every moment of your life. The event will be streamed live on Samsung Malaysia’s Official Website, Newsroom, YouTube, Instagram, Facebook and LinkedIn on 23 January 2025, at 2 a.m. Malaysian Time.

Stay tuned to our socials and make sure to visit https://news.samsung.com/my/ for all upcoming teasers, trailers and updates ahead of Unpacked 2025.

Register your interest for the Next Galaxy Device and answer four survey questions by 22 January 2025 and get a RM200 e-voucher for the Next Galaxy Device![1] Eligible participants also stand a chance to win a prize![2] Register your interest at Samsung Malaysia and stay tuned to the next Unpacked experience!

[1] Terms and conditions apply.

[2] Terms and conditions apply.

For over a decade, people all over the world have consistently enhanced their productivity and creativity by turning to Galaxy smartphones. Chief among them, the Galaxy S Ultra series, which is built on a legacy of innovation of our Galaxy Note series has become synonymous with boundless creativity and is loved by countless Galaxy fans.

With its incredible power, expansive screen and iconic S Pen, Galaxy S Ultra is renowned for helping people seamlessly follow their inspirations or capture ideas anytime, anywhere – even without unlocking the phone and digging for a note-taking app.

Creativity Like Never Before

Last year, Samsung Electronics introduced Galaxy AI, ushering a new era of mobile experiences. This groundbreaking technology helped the Galaxy S Ultra series evolve into an even more indispensable tool for maximizing creative freedom. And now, your creativity is about to reach new heights.

Sketch to Image, now integrated into Drawing Assist, is now evolving. Utilizing more than a single input, like drawing with the S Pen or one’s finger, to a multimodal experience. Now, users can breathe life into their ideas by sketching them, describing the image they want with text or using voice commands to tell their Galaxy smartphone what to draw. If it can be envisioned, Galaxy AI can create it.

Let’s say you just want to really let your imagination run wild. With Galaxy AI’s multimodal capabilities, you can draw a cat using S Pen and then, type a “spacesuit” to put that cat in a space suit and send it to outer space. Or picture your dream home. Using the S Pen, you make a quick drawing of the facade. But maybe you’re not sure where you want that dream home to be. Simply type some possible locations, like “by the beach” or “up in the mountains” and Drawing Assist will help you see your future home in a new light.

From Note to Ultra and Beyond

This level of creative freedom is built on a legacy of innovation that began in 2011, when we introduced the Galaxy Note to redefine what was creatively possible on a smartphone. That power and spirit of innovation lives on through the Galaxy S Ultra series, and it continues to evolve with Galaxy AI.

With One UI 7, Samsung’s first integrated AI platform, Galaxy smartphones will become true AI companions that understand natural language through text, speech, and images. They will set a new standard of multimodal mobile AI for unprecedented creativity. But this is just a preview – tune into Galaxy Unpacked on 23 January to see how the next Galaxy S series can truly unleash your creativity.

Catch the next Galaxy Unpacked and stand a chance to win a prize!

Join us as we unveil a new chapter in mobile AI – premium Galaxy innovations that bring seamless convenience into every moment of your life. The event will be streamed live on Samsung Malaysia’s Official Website, Newsroom, YouTube, Instagram, Facebook and LinkedIn on 23 January 2025, at 2 a.m. Malaysian Time.

Stay tuned and make sure to visit https://news.samsung.com/my/ for all upcoming teasers, trailers and updates ahead of Unpacked 2025.

Register your interest for the Next Galaxy Device and answer four survey questions by 22 January 2025 and get a RM200 e-voucher for the Next Galaxy Device![1] Eligible participants also stand a chance to win a prize![2] Register your interest at Samsung Malaysia and stay tuned to the next Unpacked experience!

[1] Terms and conditions apply.

[2] Terms and conditions apply.

Get ready for AI that is more natural and intuitive. The next evolution of Galaxy AI is coming and it’s going to change the way you interact with the world every day. The new Galaxy S series is about to set the bar once again for mobile AI experiences now and into the future.

On 23 January, Samsung Electronics will host Unpacked in San Jose. Join us as we unveil a new chapter in mobile AI – premium Galaxy innovations that bring seamless convenience into every moment of your life. The event will be streamed live on Samsung Malaysia’s Official Website, Newsroom, YouTube, Instagram, Facebook and LinkedIn on 23 January 2025, at 2 a.m. Malaysian Time.

Stay tuned and make sure to visit https://news.samsung.com/my/ for all upcoming teasers, trailers and updates ahead of Unpacked 2025.

Register your interest for the Next Galaxy Device and answer four survey questions by 22 January 2025 and get a RM200 e-voucher for the Next Galaxy Device![1] Eligible participants also stand a chance to win a prize![2]

Register your interest at Samsung Malaysia and stay tuned to the next Unpacked experience!

[1] Terms and conditions apply.

[2] Terms and conditions apply.

A few weeks ago, we launched the One UI 7 beta program. It marked the start of a new era with our first AI-integrated operating system, a true AI platform that vastly improves mobile experiences for users through unprecedented personalisation.

Galaxy’s approach to AI personalisation, from our launch of our first AI phone to our continuous innovation of on-device AI, is to never compromise on privacy. We know you want the benefits of mobile AI that truly understands you. You want a phone, tailored to your lifestyle that adds to what you can do while removing everyday barriers – all with no risk of personal information being misused.

In anticipation of the next standard-setting Galaxy S series smartphones, we’re giving Galaxy users greater peace of mind alongside greater personalisation. That’s why we’ve created the Personal Data Engine, a powerful privacy advancement that ensures on-device, cross-app personal data protection.

Personalised data is stored in a secure space, carefully safeguarded by an encryption key that’s managed by Knox Vault. That’s the same trusted platform used to secure the most sensitive information on your smartphone, such as your biometric data. And as an added layer of protection, post-quantum cryptography future-proofs the security of your data against rising quantum computing threats.

[1]

On this fortified foundation of privacy, we’re opening up more possibilities for mobile experiences tailored to your life, only with Galaxy.

One defining element of One UI 7 is Now Bar, which gives personalisation a new meaning by seamlessly integrating your everyday actions and most-used apps into your lock screen. It’s where you’ll control your entertainment, time your next personal best workout, get directions to your next meeting, or start communicating in other languages.

Now Bar will also be an access point for the most comprehensively insightful experiences ever on Galaxy. Now your phone won’t just ping you, it will power your lifestyle.

Imagine you’re packing for a trip from Seoul, Korea, to San Jose, California. While you get ready, your phone offers a prompt to create a folder of your essential apps for quicker access. So you don’t miss your flight, it lets you know when it’s time to leave for the airport. It even provides a curated travel playlist to set the mood for your long flight.

With a single swipe, you can access the weather forecast – no need to search or check various apps. Throughout your trip, your phone captures the magic of each moment, and as each day winds down, it helps you relive the highlights.

Morning and night, Galaxy AI will keep you both informed and inspired with actionable tips and recommendations[2] uniquely tailored to your life. Game-changing personalisation with privacy you can always trust. This is the next evolution of Galaxy AI.

For more news and updates, please visit https://news.samsung.com/my/.

[1] Actual UX/UI may vary.

[2] Some features may require Samsung Account login. Service availability may vary by country, language, device model, apps.