Samsung Electronics Co. Ltd and Lazada, Southeast Asia’s leading eCommerce platform, are partnering again for the fifth edition of Samsung Super Brand Day on 24 May. Teasing period starts 21^st – 23^rd May, so be sure to add to cart. Themed ‘Spark that Super Feeling’, the much-anticipated annual campaign is set to return with a bigger, bolder, and better online shopping experience to spark an instant connection and stronger engagements with consumers across Malaysia, Indonesia, Singapore, Thailand, Vietnam and the Philippines.

On Samsung Super Brand Day, online shoppers can enjoy irresistible deals on their favorite Samsung products across smartphones, tablets, wearables, TVs, smart monitors, as well as digital appliances – available exclusively on the Samsung Official Store on LazMall. This includes the new online exclusive Samsung Q63 QLED 4K Smart TV 2022 range, the Smart Monitor M8, and the smartphone focus model – the Samsung Galaxy M33 5G. Targeted at those seeking great performance and peak entertainment experiences at a good value, the Galaxy M33 5G comes packed with an expansive 6.6-inch Infinity-V Display with 120Hz refresh rate that is perfect for gaming, and a flagship-class 50MP quad-camera set to capture the best quality content.

Leading up to the event, Samsung is giving out an exclusive voucher code : SSPR10, with no minimum spend, just for you to checkout on Samsung Super Brand Day on 24 May. Stand a chance to win additional vouchers up to RM30, with no minimum spend, when you participate in the Samsung social game – AR filter on Instragram. Visit the main campaign page, to gain first-hand access to the best deals on Samsung’s Super Brand Day. In addition, Laz Talent – Dennis Gan will also be hosting a live session on TechMania LazLive, Lazada’s in-app livestream channel on 17 May from 9pm-10pm, to share more on the latest offers and products available to purchase during the sale.

“The rapidly growing digital economy in Southeast Asia has evolved consumer behaviors, lifestyles and needs. As digital channels are now a critical touchpoint for us to reach out to consumers and deliver our latest innovations, we are constantly pushing ourselves to improve the online shopping experience for our customers. We are delighted to continue our successful partnership with Lazada for the fifth year running, and look forward to working with them to explore more creative ways to engage with and excite our consumers as they cart out our products,” said Shawn Kwon, Regional Head of Online Business, Samsung Electronics, Southeast Asia and Oceania.

James Chang, Chief Business Officer, Lazada Group, said, “We are delighted to continue our strong and trusted partnership with Samsung, having been the first eCommerce platform to hold their Super Brand Days since 2018. Together, we have been bringing shoppers in the region easy access to quality products and an enjoyable shopping experience. LazMall’s badge of authenticity, easy returns and free shipping also empowers consumers to purchase with peace of mind, especially when 73% of consumers in the region today consider eCommerce to be integral to their everyday lives[1].

Highlights of Samsung x LazMall Super Brand Day in Malaysia include:

• Samsung Brand Store co-branding partnership with P&G – purchase an online excusive Washer Dryer / Washer (WD85T4046CE/FQ / WW95TA046AE/FQ) to receive 4x Dynamo Color Care detergent 2.6 kg or any Q63 QLED 4K Smart TV to receive 6x Febreze with Ambi Pur Fabric Refresher Antibac (370ml) only on 24 May
• Samsung Flagship Store co-branding partnership with Adidas – first 10 buyers to purchase a Samsung flagship mobile S series or Z series will receive RM500 Adidas storewide voucher or the first 10 buyers to purchase a M series mobile will receiveRM200 Adidas storewide voucher only on 24 May
• Samsung social game – to play the AR filter to stand a chance to win additional vouchers up to RM30 (with no minimum spend)
• [12AM-2AM Only] RM30 off with a min. spend of RM300 * Applicable to Samsung Flagship store, Samsung Authorized partners & Samsung Brand Store
• [12AM-2AM Only] RM100 off with a min. spend of RM1000 * Applicable to Samsung Flagship store, Samsung Authorized partners & Samsung Brand Store
• RM250 off with a min. spend of RM2000 *Applicable to Samsung Brand Store only
• RM 150 off with a min. spend of RM1000 *Applicable to Samsung Brand Store only

Can’t wait to get your hands on new Samsung products that have ‘sparked that super feeling’ for you? Mark your calendars for 24 May and download the Lazada app on the Google Play Store or Apple App Store today!

So, don’t miss out on these limited time, first come first served deals! Start adding your wish lists to cart and set your alarms now! For more information on Samsung’s Super Brand Day promotions, please visit:

• Samsung Super Brand Day
• Lazada Samsung Flagship Store
• Lazada Samsung Brand Store

[1] Lazada Consumer Study, March 2022. https://lazada-com.oss-ap-southeast-1.aliyuncs.com/160-press-release.pdf

Samsung Galaxy S21 Ultra 5G: Best Smartphone

At the awards ceremony on June 30^th, the Samsung Galaxy S21 Ultra 5G was named ‘Best Smartphone’ of the past year. The smartphone, which features a professional grade camera system and bright Intelligent Display is the go-to choice for users who want to take gorgeous, detailed photos. It is also the first device of the S Series to support the S Pen, for advanced productivity from power users. With all these features packed into a sleek contour-cut design, the Samsung Galaxy S21 Ultra 5G represents the very best of Samsung engineering.

The category judges said, “The best Android smartphone Samsung has ever made with a great range of features, stunning AMOLED display, best-in-class cameras and more – this phone delivers across the board and is a worthy winner of Best Smartphones in 2021.”

Also shortlisted in this category was the Samsung Galaxy S20 FE, which brought fan-favorite features of the flagship Galaxy S20 to even more users, including the incredible AI-powered camera and beautiful Infinity-O 120Hz display.

“We are honored to have been recognized in such a competitive category at this year’s GLOMO awards. Samsung has a long, proud history of driving innovation, and we aim to deliver devices that meet the needs of our users now and in the future,” said Stephanie Choi, Senior Vice President & Head of Marketing, Mobile Communications Business at Samsung Electronics. “As the user needs continue to grow so varied and dynamic, we are committed to leading the journey in developing devices that are loved by users across the globe.”

“Congratulations to all the winners and nominees of the GSMA’s GLOMO Awards 2021. You truly embody the theme of this year’s event, Connected Impact,” said John Hoffman, CEO, GSMA Ltd. “Given the challenging circumstances we’ve all faced over the last 15 months, it’s more important than ever to come together to recognize the incredible innovation and ingenuity shaping our industry, as well as the positive impact this is making on the world around us.”

For more information, please visit: Samsung Malaysia Newsroom, Samsung Malaysia’s Website or Samsung Mobile Press.

Refresh rate refers to the frequency with which your display refreshes the image on the screen every second, measured in hertz (Hz). With the ability to display more information every second, displays with higher refresh rates offer smoother visuals and less motion blur than lower refresh rate options. As a result, they make for a better visual experience whether you are gaming, streaming video, or simply browsing the web.

Samsung is at the cutting-edge of this emerging trend, featuring 120Hz displays on the Galaxy S20 series, Galaxy Note20 Ultra, and Galaxy Tab S7/S7+. Equipped with a 120Hz Super AMOLED Infinity-O Display, Galaxy S20 FE is the latest to join Samsung’s roster of high refresh rate devices. Here’s a closer look at how these next-gen displays work and what makes them a fan favorite feature.

¹ The survey, conducted between July 29 and August 14, 2020, asked over 10,000 Samsung Members from six countries (Korea, US, UK, India, Indonesia, Brazil) about their favorite Galaxy smartphone features. To learn more about the results of the survey, click here.

Packed with fan-favorite features and color options, the Galaxy S20 FE was developed with the incorporation of user feedback collected right in the beginning of the product planning phase from the Samsung Members community all around the world. The Galaxy S20 FE brings the innovative mobile experience characteristic of the Galaxy flagship range to a wider audience. Equipped with a super-smooth display, AI-powered camera, large-capacity battery and possessing a sophisticated, premium design, the Galaxy S20 FE offers users a premium experience from the very first moment of unboxing.

Samsung Newsroom took a look inside the box to see what the Galaxy S20 FE has to offer users.

① First Impressions: Colorful Look, Luxurious Feel

These days, we use smartphones for just about everything that we do, from communication to business to entertainment. They have become an essential part of our modern lifestyles, especially for Millennials and Generation Z, for whom smartphones have long been an accessory to expressing one’s own personality.

Reborn for the fans, the Galaxy S20 FE comes in a crisp white box. The huge “S20” that cuts across the top matches the color of the phone inside – Cloud Navy for this unboxing – which is a nice detailing touch. Unboxed, you are met with a simple selection of items: just the handset itself, a charging adaptor and its cable – only the very essence of what is necessary.¹

The entire line-up of Galaxy S20 FE devices has been designed based on the color preferences of fans. Cloud Lavender and Cloud Mint are softer, pastel hues, while Cloud Navy and Cloud White are chic, minimalistic shades and Cloud Red is a warm, statement color option. The five different color hues provide a wider range of options for users who want their phones to reflect their personalities.

The rear body of the Galaxy S20 FE has been finished with a Haze technique for a matt and luxurious feel. The Haze-finished body also minimizes fingerprints and smudges and will change shade slightly depending on the angle it is held at in relation to a light source for a subtle allure.

The steel material applied to the side differs according to which shade of device is chosen. To ensure consistency, both the side of the device and the camera have the same material applied for a premium finish.

One of the biggest benefits of the Galaxy S20 FE is that it can make you stand out even if you are not wearing a single accessory. Just slide it into your pocket and the device, along with your chosen statement Cloud shade, will enhance your entire look. Samsung Newsroom recommends using a transparent case and being sure to showcase the device’s rear side when taking selfies to make the most of your chosen hue.

② The Display: High-Performing and Responsive for Non-Stop Entertainment

When it comes to enjoying immersive contents on a smartphone, a high-quality display is key. The Galaxy S20 FE has been equipped with an Infinity-O Super AMOLED flat display, which truly showcases its capabilities when used for entertainment or video chatting thanks to its expansive size.

The bezel-less design of the Galaxy S20 FE’s full screen is eye-catching, too. For more screen real estate, the diameter of the front-facing camera hole has been reduced to 3.34 mm – the smallest among all current Galaxy models. Additionally, the Galaxy S20 FE’s 120 Hz refresh rate, one of the highest in the industry, provides a seamless and fluid experience when you are surfing the web, browsing social media and streaming videos.

③ The Camera: A Powerful Front Camera and Masterful Nighttime Capabilities

The Galaxy S20 FE is targeted in particular at those Millennial and Gen Z users who enjoy taking selfies and video chatting. The powerful 32 mega-pixel (MP) front-facing camera features tetra-binning technology, which combines four pixels into one to ensure sharp and vivid selfies anytime, anywhere.

Nowadays, we live in the age of ‘personal media’, where one person can take charge of every part of the media production process, from recording through to editing. One of the great advantages of the Galaxy S20 FE is that its front-facing camera is capable of capturing videos of UHD resolution (3,840 x 2,160). You can also make sure your videos are stylish by monitoring the screen while recording, which is a huge benefit for those who take part in live streaming.

Furthermore, the rear triple lens camera features a 12 MP Main camera, 12 MP Ultra Wide camera and an 8 MP Telephoto camera. The Galaxy S20 FE features the largest dual pixel image sensor of all the current Galaxy series devices, helping you take the most colorful pictures possible in low-light environments. In the same way human eyes focus in nighttime lighting conditions, the dual sensor sharpens the focus of the camera to reduce any glare or noise, helping you capture vivid memories even in the dark.

If you want to capture a distant object as if it is right in front of you on your Galaxy S20 FE, you can use the Space Zoom feature. Space Zoom lets you take photos with up to 3x optical zoom without undermining the picture quality and up to 30x super resolution zoom.

④ The Performance: A Phone Capable of Keeping Up With You

The number of things we can do on and with our smartphones these days continues to grow. Be you streaming videos or playing AAA games, the Galaxy S20 FE is able to provide you with a seamless, smooth and powerful experience, thanks in no small part to its 5G connectivity and Qualcomm Snapdragon 865 processor.

There is nothing worse than a low battery notification from your phone right when you need to use it the most. The Galaxy S20 FE is equipped with a robust 4,500 mAh battery that provides you with powerful device performance throughout the day.

A product reveals its true value only when it is used. Built in collaboration with the fans, the Galaxy S20 FE presents users with a variety of features that function just as they would on other Galaxy flagship models. Going forward, Samsung will continue to provide a differentiated device line-up that puts fans right at the center of every part of the development process.

¹ Smartphone Package components vary by country or market.

* Availability varies by market or operator. All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

With Galaxy fans’ most loved features, Galaxy S20 FE offers a fun and colorful design at an accessible price point.

To learn more about Galaxy S20 FE, check out the video below and watch as Yoonie Park of Global Brand Marketing at Samsung walks you through what to expect from the latest Galaxy device created by the fans, for the fans.