Creating a sustainable future is driven by conscious everyday choices and actions, such as bringing your own bag when grocery shopping, printing double-sided documents and taking public transport.

Samsung has always challenged existing notions of what’s possible with technology, including rethinking how the devices we use can be more sustainable.

Ahead of World Earth Day on April 22, discover how Samsung advances everyday sustainability by empowering consumers to lead a greener digital lifestyle. The company’s commitment to putting sustainability at the heart of everything it does has sparked innovative approaches in product design, manufacturing and packaging, and new sustainable experiences that consumers can expect when choosing Samsung products to suit today’s lifestyles.

Rethink Packaging

Packaging for electronic products serve the dual purpose of both protecting the device as well as delivering brand experience. However, packaging is often discarded or stored away when the device is unboxed.

One way to minimise contributing single-use packaging materials to the landfill is simply to reduce the need for them where possible.

An initiative under Galaxy for the Planet, the sustainability platform for Samsung’s Mobile eXperience (MX) Business powered by its scale, innovation and spirit of open collaboration to take tangible climate actions across its business, the new Galaxy A series[1] comes without the charger plug and with reduced packaging that uses sustainably sourced paper.

Samsung has also reduced the total weight of the packaging for the latest flagship Galaxy S22 series by 19% since the Galaxy S21 series, and 56% since the Galaxy S20 series[2]. In addition, Samsung switched to materials made from 100% recycled paper that’s certified by FSC, as well as protective films that use recycled plastic.

Another way to minimise discarded packaging materials is by giving them a new lease of life. Product packaging such as cardboard boxes may be used as storage, or even transformed into fun and functional home furniture.

First introduced in 2020, Samsung’s award-winning Eco-packaging program lets consumers upcycle the thick, corrugated cardboard boxes that used to hold their TVs into furniture such as small tables and shelves. Building instructions can be accessed by scanning QR codes on the outside of the boxes.

At CES 2022, Samsung announced that it plans to use 30 times more recycled plastics than it did in 2021, including expanding the use of recycled materials to include the boxes’ interior packaging of Styrofoam, box holders and plastic bags. Samsung is also expanding the Eco-packaging programme to encompass a larger lineup of products, including home appliances such as vacuum cleaners, microwave ovens, air purifiers and more.

Rethink Recycled Materials

In addition to the sustainable packaging, Samsung also looked inwards for ways to incorporate recycled materials in its devices. The Galaxy A series smartphones[3] use recycled post-consumer materials (PCM) for the side buttons and SIM card trays, while recycled discarded fishing nets made up 20% of the inner cover of the S Pen and the key bracket of the Galaxy S22 series.

Furthermore, every new Galaxy S22 smartphone case is now designed with UL-certified, eco-conscious materials such as recycled post-consumer plastics or bio-based substances.

Having devised the formula for polyamide resins that match Samsung’s high-quality standards for smartphone technology, Samsung is committed to evolving and expanding its use of ocean-bound plastics across all its products. By the end of 2022, Samsung’s use of recycled ocean-bound material could prevent more than 50 tons of discarded fishing nets[4] from entering the world’s oceans.

Samsung also announced at CES that it will also increase the amount of recycled plastic used in its home appliances to include both interior components and exterior elements. One such innovation resulting from Samsung’s sustainability efforts is a new type of polypropylene recycled plastic for Samsung’s washing machine tubs. From discarded items such as used lunch boxes and facial mask straps, Samsung created a new type of recycled resin that is more resistant to external shocks, which extends the lifespan of the material used in these parts.

Rethink Energy Usage  

Sustainability also extends to the ways that users experience Samsung products, which can empower people to reduce their carbon footprint.

Over in the laundry room, Samsung’s flagship AI Ecobubble washing machine uses advanced QuickDrive technology to let you wash clothes more effectively with less energy, time and effort[5]. AI Wash uses the four built-in sensors to determine the optimal amount of water and detergent for your load, letting you save on utility bills and help the environment at the same time.

The first-of-its-kind SolarCell Remote, which is included in new Samsung TVs and home appliances, aims to eliminate more than 200 million batteries from landfills[6] with a built-in solar panel that can be recharged through indoor or outdoor lighting. Notable enhancements made since its inception include getting electricity from radio frequencies emitted by nearby devices like Wi-Fi routers[7].

Samsung has its sights on even greater heights: By 2025, Samsung plans to make all its TVs and phone chargers operate on near zero standby power. This means the products will consume almost no energy when not being used.

[1] Select Galaxy A devices launched in 2022 and more to come.

[2] The smartphone’s packaging was produced in an eco-conscious manner, utilizing 100% recycled paper. All packaging components, including accessories and manuals were made compact to reduce the packaging’s overall volume.

[3] Select Galaxy A devices launched in 2022 and more to come.

[4] Based on internal research

[5]  Tested on WW7000T compared with Samsung WW6500K. Saves 50% time on Cotton (40℃, half load) cycle with washing performance within ±5%. Based on Intertek data.

[6] Estimate is based on expected sales volume and average usage period of related products.

[7] For radio frequency harvesting, a physical proximity of SolarCell Remote to a 2.4 GHz Wi-Fi router is required.

There is no silver bullet when it comes to capturing a professional shot or video. Years of practice are often required; however, there’s always a way to make your shots appear more professional, starting with a smartphone built with the fan-favourite Galaxy S21 series’ camera features, the Galaxy S21 FE 5G could be the solution for you!

Owning a Galaxy S21 FE 5G is almost like bringing a professional photo studio in your pocket everywhere you go. It is equipped with the Galaxy S21 series pro-grade triple lens camera setup, which comprises the identical 12MP Wide and Ultra Wide Cameras, as well as an 8MP Telephoto Camera with 30X Space Zoom. These incredible cameras will definitely catch all of life’s moments with versatility, reliability and impressively brilliant colours. Consider bringing this phone to any big concerts and prepare to be mind-blown by the sheer amount of reach you will get. Thanks to the enhanced zoom capabilities and new ‘Zoom Lock’ feature that improves clarity and stabilization, you can obtain the perfect focus and capture stunning visuals crisp and clear all the way from the back of crowd[1].

What’s more, the front camera has a 32MP lens and AI Face Restoration capabilities, transforming your selfies into works of art. The AI Face Restoration is a new AI that deep-learns facial traits to enhance details like texture, hair, lips and other aspects. Hence, not only will your selfie subject and background get higher quality, but your features will be naturally highlighted and refined to make you appear your best in every shot.

When the night comes to life, take your night photography skills to the next level with one of the Galaxy S21 series’ most loved features. You can try capturing silhouettes against the bright city lights, light streaks from moving vehicles, or even glam up with your friends for a night portrait shoot. All you need to do is switch to Night Mode in the camera app and let the technology bring wonders to your night shots. The Night Mode is enhanced by AI multi-frame processing for low-light shots with more colour and details, so your snaps will be super-clear, vivid and have less noise in any dark environment.

Have you ever found yourself busy panning your camera around just to record an amazing moment of both your friend, who is undertaking a challenge, and the audience’s OMG reactions? And, in the end, you realized you were left out of the frame. Now, you can finally say goodbye to the frustration because here’s the cool new feature which will make your life better, the Dual Recording! It allows users to capture views from both the front and rear cameras at the same time, and easily toggle between them with a tap. Whether you’re an active vlogger or just a regular user who enjoys capturing moments, get ready to freshen up your contents and capture all cool things in front of and behind you in just one take, like a pro!

With the most-loved pro-grade camera tools packed along, now is the time for you to slay and stay on top of your content creation game in the social media arena. Whether you’re a photography amateur or professional, producing scroll-stopping contents with the Galaxy S21 FE 5G and a little creativity will be a breeze once you’ve mastered camera app.

Learn more about the fan-favourite pro-grade camera in Galaxy S21 FE 5G here: www.samsung.com/my/smartphones/galaxy-s21-5g/galaxy-s21-fe-5g/

[1] 30X Space Zoom includes 3x Optical Zoom and up to 30x Super Resolution Zoom. Zooming in more than 3x may cause some image deterioration.

Valentine’s Day is likely marked in the calendars of many couples as they anticipate the day to express their affections for each other.

If you are still racking your brain on how to create a date to remember with the apple of your eye, read on for ideas to spark your next romantic endeavour this Valentine’s Day, and find out how the Galaxy S21 FE 5G can help you make the most out of your time together.

1) Enjoy a fun-filled day of sporty activities

If you and your partner thrive on the adrenaline rush, then consider heading outdoors and trying out a new sport or some daredevil challenges together this Valentine’s Day.

Whether you choose to take a dive with bungee jumping, reach new heights with a rock-climbing session, or go for a spin on a jet ski, it is easy to capture every heart-racing moment in superb clarity with the pro-grade camera system on the Galaxy S21 FE 5G, which features a 12MP ultra-wide camera, a 12MP wide camera and an 8MP telephoto camera. The Single Take[1] function enables you to snap multiple dynamic videos and vibrant photos for sharing on social media, and the advanced 32MP front camera and AI Face Restoration makes it ideal for capturing selfies to immortalize blissful moments.

Come rain or shine, you can be reassured that the phone will keep on working under most weather conditions thanks to Galaxy S21 FE 5G’s IP68 rating[2].

2) Plan a magical night out under a blanket of stars

There’s really nothing quite as romantic as having a date night picnic under the stars. Add a little sparkle with candles and portable fairy lights, set the mood with a groovy Spotify playlist, and you’re ready to make a dream date come true! Of course, don’t forget to pack a blanket and an umbrella in case bad weather gets in the way.

With the Galaxy S21 FE 5G on hand, you won’t need to worry about grainy photos spoiling your evening. Regardless of whether you’re an amateur or pro photographer, the Night Mode on the Galaxy S21 FE 5G can help to enhance low-light shots and capture super clear photos even in the dark. Meanwhile, the 32MP front camera with AI multi-frame processing helps to bring out more colour and detail in the image, giving you snaps that have more you and less noise, so you can look back and remember the magic in vivid detail.

3) Make staying in with your favourite person feel special

If you prefer precious one-on-one time with your date, then a cosy indoor date could be your ideal, no-frills Valentine’s Day plan. After pampering each other with a smorgasbord of your favourite comfort foods, surprise your sweetheart with a gift, such as an item they’ve been eyeing for a while now.

Next on the agenda for the evening is a mini mobile game contest. Armed with an all-day intelligent battery and a beautiful 6.4-inch Dynamic AMOLED 2X display with lightning-fast 240Hz touch response[3] and 120Hz refresh rate, the Galaxy S21 FE 5G provides a visually-stunning and lag-free digital entertainment experience (especially when you are this close to beating bae in the ultimate showdown on Mario Kart Tour or Fortnite).

The cherry on top of the perfect date: Create your own romantic movie

Whatever your arrangements are for Valentine’s Day, every moment spent with your loved one is a precious memory to behold, and you can make these moments last forever by creating a video. With Dual Recording, record on the front and rear cameras of the Galaxy S21 FE 5G simultaneously, and toggle seamlessly between them with a tap.

After that, effortlessly edit and produce a video filled with ultra-crisp images and high-quality footage with the super-fast and powerful 5nm 64-bit Octa-Core Processor on the Galaxy S21 FE 5G.

Images and videos taken on your date will kept safe every step of the way with the Samsung Knox platform, which features Knox Vault to protect your most sensitive data and ensure it never leaves your device. The Galaxy S21 FE 5G also features Private Share[4], which allows you to share pictures and videos with your partner, determine how long they can have access, and even take back the content if you change your mind.

The greatest gift you can give is your time, but a video that celebrates the beautiful memories you share together as a couple comes close. This is a fail-proof method to bring a smile to their face anytime any day, even if the next Valentine’s Day is 364 days away.

Fan-Favourite Promotions Not To Be Missed! (Few Days Left!)

Ending on 31 January 2022, enjoy the rewards below when you purchase the Galaxy S21 FE 5G at Samsung Experience Stores, Samsung Authorized Partners and Samsung Malaysia Online Store[5]. Trade-in and overtrade options will be available too. For more information, please visit: https://www.samsung.com/my/offer/mobile/trade-in/.

Accessories and Wearables Promotion[7]

Furthermore, until 28 February 2022, receive 30% OFF selected accessories and 20% OFF selected wearables and hearables with every purchase of the Galaxy S21 FE 5G.

For more information on the Galaxy S21 FE 5G launch offers, please visit: https://www.samsung.com/my/offer/mobile/galaxy-s21-fe-5g-launch/

For more information about the Galaxy S21 FE 5G, please visit https://www.samsung.com/my/smartphones/galaxy-s21-5g/galaxy-s21-fe-5g/

[1] Single Take captures images and videos up to 20 seconds

[2] Based on test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Not advised for beach or pool use. Water or dust damage not covered by warranty.

[3] Available in 120Hz display setting and in the Game Mode.

[4] Private Share features require both the sender and receiver to have Galaxy mobile devices with Android 9 or later and the Private Share app

[5] Earlier delivery/collection is subject to stock availability.

[6] The e-voucher can be used during the next purchase on selected wearables.

[7] Valid up to two units of accessories per device. While stocks last. Terms and conditions apply.

Can already-great devices be improved upon further?

With the aim to deliver world-class technology to make people’s lives even better, Samsung now brings the premium capabilities of the Galaxy S21 series to even more people with the latest addition to the family, the new Galaxy S21 FE 5G. The well-rounded smartphone empowers students and young working professionals to make the most of school, work and play, all day and every day.

Read on to find out how the Galaxy S21 FE 5G is the ideal daily companion with its powerful performance, pro-grade camera, and iconic eye-catching design.

8:00 AM: Fuel up for the day ahead

The start of a day, a blank slate, a fresh beginning. Whether traveling to your workplace, school, or just taking on the to-dos for the day from home, you deserve to start the day off on the right foot.

For example, if you would like to slip in some quick entertainment while on your morning coffee run, with the reliable performance on the Galaxy S21 FE 5G, you can game, stream, and watch across all your favourite apps, as well as virtually connect with friends and family on the go.

Part of the Galaxy family, this device offers seamless connectivity across the Galaxy ecosystem. During early commutes, pair the Galaxy S21 FE 5G with your trusty Galaxy Buds2 to listen to the thumping bass of your favourite song that gets you revved up the same way caffeine gets you going in the morning, or even for your daily dose of TikTok.

9:00 AM: Productivity is the name of the game

As students and young professionals begin to settle into the day’s tasks, whether it’s a Zoom lecture or face-to-face meeting, ensuring the day is productive will likely be top of mind.

Use the Galaxy S21 FE 5G to concurrently run the productivity apps you rely on daily, such as Evernote, Forest, Zoom and, of course, your email. The lightning-fast 5nm 64-bit Octa-Core Processor[1] ensures all your apps run smoothly, so you can focus on getting things done.

12:00 PM: Catch up on what you’ve missed on social media

As much as lunch time is for quelling those hunger pangs, it is also a break from the day’s work, and a chance for you to recalibrate before getting back to business.

If you are on campus with friends, you may be toying with the idea of roping them in for your own rendition of the Helikopter trend on TikTok. The pro-grade camera on the Galaxy S21 FE 5G does all the heavy lifting, letting you effortlessly capture and edit the reel to share on your social media channels. Or if you’re celebrating a colleague’s birthday over lunch, gather your team members and snap a selfie with the Galaxy S21 FE 5G’s advanced 32MP front camera and AI Face Restoration that helps everyone look their best. It’s no wonder the innovative camera is a fan-favourite of the Galaxy S21 experience.

Even if you identify more as a consumer of content on social media rather than a creator, the Galaxy S21 FE 5G delivers a super smooth and fast viewing experience with its 120Hz refresh rate and high-resolution 6.4-inch FHD+ Dynamic AMOLED 2X display[2], so you don’t miss a single second of the action.

5:00 PM: Take a break from work or school

When the sun is about to set and you are wrapping up for the day, chances are that your Galaxy S21 FE 5G is still juiced up with its long-lasting all-day battery[3]. If you need a quick top-up before heading

out for an after-work meal with your colleagues, Super Fast charging lets you charge the phone’s battery by more than 50% in just 30 minutes[4].

This means that you can continue to binge on all the shows you want to your heart’s content on the Galaxy S21 FE 5G after dinner, and if you are more of a mobile gamer, you can enjoy stunning, lag-free gaming graphics with lightning-fast 240Hz touch response rate[5], powered by the 5nm 64-bit Octa-Core Processor[6].

The Galaxy S21 FE 5G, an ideal and trusted daily companion

Rest assured that your device is well-defended by the Samsung Knox platform, which can detect cyber risks and protect your valuable personal data at all times. The Galaxy S21 FE 5G also features Private Share[7], which allows you to share pictures and videos with loved ones and friends, determine how long they can have access, and even take back the content if you change your mind.

Available in four fresh colour options — Olive, Lavender, White and Graphite — all of which include a stylish haze finish, the Galaxy S21 FE 5G offers the fan-favourite aspects of Galaxy S21 flagship experience to a wider group of consumers and gives users even more ways to express themselves while staying on top of the day’s activities.

Fan-Favourite Promotions Not To Be Missed! (Limited Time Only)

Ending on 31 January 2022, enjoy the rewards below when you purchase the Galaxy S21 FE 5G at Samsung Experience Stores, Samsung Authorized Partners and Samsung Malaysia Online Store[8]. Trade-in and overtrade options will be available too. For more information, please visit: https://www.samsung.com/my/offer/mobile/trade-in/.

Accessories and Wearables Promotion[10]

Furthermore, until 28 February 2022, receive 30% OFF selected accessories and 20% OFF selected wearables and hearables with every purchase of the Galaxy S21 FE 5G.

Roaring Prosperity Deals[11]

Lastly, as Lunar New Year approaches, ending on 27 February 2022, enjoy a prosperous reward as shown below for Galaxy S21 FE 5G during this festive season, so don’t miss out!

For more information on the Galaxy S21 FE 5G launch offers, please visit: https://www.samsung.com/my/offer/mobile/galaxy-s21-fe-5g-launch/

For more information on the CNY Roaring Prosperity Deals, please visit: https://www.samsung.com/my/offer/mobile/cny-2022/  

For more information about the Galaxy S21 FE 5G, please visit https://www.samsung.com/my/smartphones/galaxy-s21-5g/galaxy-s21-fe-5g/

[1] May vary by market and carrier.

[2] Measured diagonally, Galaxy S21 FE 5G’s screen size is 6.4-inch in the full rectangle and 6.3-inch with accounting for the rounded corners; actual viewable area is less due to the rounded corners and camera hole

[3] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,500mAh for Galaxy S21 FE. Actual battery life may vary depending on network environment, usage patterns and other factors.

[4] Charging with 25W Super fast charger from 0 to 50%. Charger is sold separately.

[5] Available only in 120Hz display and in the Game Mode.

[6] May vary by market and carrier.

[7] Private Share features require both the sender and receiver to have Galaxy mobile devices with Android 9 or later and the Private Share app

[8] Earlier delivery/collection is subject to stock availability.

[9] The e-voucher can be used during the next purchase on selected wearables.

[10] Valid up to two units of accessories per device. While stocks last. Terms and conditions apply.

[11] Terms and conditions apply.

[12] Customers will need to provide personal details including identification number (NRIC or Passport), contact details and proof of purchase information to redeem the E-Voucher Angpows and Chinese New Year Photo Contest. The Samsung Redemption Management System (RMS) link:  https://samsung-redemption.com/customer/#/sasso/MY-evoucher-133

Part one of this two-part series focused on Samsung’s latest home appliances and displays. Here, Junghoe Kim of Samsung Research’s Robot Center¹ and Hoseong Kang from Samsung’s Mobile eXperience Business offer exclusive insights on the company’s latest robots and the new Galaxy S21 FE.

Robotics: Reimagining Robots as Life Companions

▲ Junghoe Kim of Samsung Research’s Robot Center stands alongside the Samsung Bot i interactive robot.

Q: What is the theme for Samsung Research’s showcase at CES 2022?

The overall concept for Samsung Research at CES 2022 is “Digital, Meet Physical”. We’ve gone to great lengths to show how the personalized experiences that millennials and zoomers value can be seamlessly connected to the digital world.

To that end, the ‘house’ that we set up at CES was designed to resemble a digital world like a metaverse. Our AI ​​Avatar was created to identify users’ locations in the real world using UWB (Ultra Wide Band) location recognition technology, and interact with them through the nearest smart home product.

At this year’s CES, two types of companion robots will be introduced: the Samsung Bot i, an interactive robot, and the Samsung Bot Handy, a manipulation robot that can assist with household chores. They can help users by arranging a video conference for an urgent meeting, or by setting the table for a meal. Our CES 2022 booth demonstrates how AI and robots can come together to introduce innovative user experiences to the home of the future.

Q: What are some of the Samsung Bot i and Samsung Bot Handy’s most innovative features and technologies?

The Samsung Bot i is an interactive robot that utilizes balance control technology. It moves like a living being, making dynamic and life-like movements. When it’s next to the user, it moves alongside them and offers various forms of support. When it’s away from the user, it manages various tasks for them using its telepresence² function.

The Samsung Bot Handy is a robot that helps out with various household chores using manipulation³ technology. This enables the robot to recognize objects at home and skillfully pick them up. Whereas at last year’s CES, we showcased a technology that could pick up a single object based on learning, this year, we will introduce a scenario called “tableware handling”. This technology enables the robot to pick items up after recognizing multiple objects and analyzing the surrounding environment.

▲ (From left) The Samsung Bot Handy, an AI Avatar and the Samsung Bot i

Q: How would you summarize Samsung Research’s R&D philosophy when it comes to robots, and where is the company’s research heading?

Samsung Research’s Robot Center is conducting research in various areas under the vision, “Samsung Bot, Touching Your Daily Life.” We strive to make our robots companions that help users in their daily lives by closely interacting with them and making their lives happier and more convenient. To achieve this, we’re taking core robot technologies like mobility and manipulation a step further by creating platforms based on our extensive expertise in AI, and we’re developing various robots based on research in those areas.

The Galaxy S21 FE: A Smartphone for Fans, by Fans

▲ Mobile eXperience team member Hoseong Kang holds up the Galaxy S21 FE, the newest S series smartphone, designed with feedback from Galaxy fans

Q: Which features of the newly unveiled Galaxy S21 FE should people pay special attention to?

The goal of the Galaxy S21 FE (Fan Edition) is to offer the Galaxy S series experience to even more users. It was created by combining the most beloved features of the Galaxy S21. What makes the S21 FE so special is that it makes the S21 series’ flagship experience available to more people while offering the same iconic contour-cut design, outstanding AI-powered camera, Dynamic AMOLED 2X display and flagship performance.

The camera is a crucially important part of the smartphone. Millennials and zoomers (members of Gen Z) in particular make use of the front-facing camera in a range of different ways. That’s why we equipped the S21 FE with a high-resolution, 32MP front camera that lets you take high-quality photos anytime, anywhere.

Q: Galaxy FE devices are designed to allow more people to enjoy the core flagship features that Galaxy users love. How are users’ opinions gathered on functions, and what insights have you gained through that research?

When planning FE devices, we collect feedback on the Galaxy series from thousands of fans. Through that research, we’ve been able to identify which aspects of the Galaxy S series fans love the most.

We listen closely to their feedback and identify the common perceptions about Galaxy devices that transcend regional and cultural boundaries. One of the insights that has come up repeatedly in our research is that many fans associate Galaxy devices with the idea of constant innovation. This is something that Galaxy devices have earned by driving innovation in the mobile space for more than a decade. It’s also the core philosophy that the FE line, and other future products, must live up to.

▲ The Samsung Galaxy S21 FE empowers fans to express themselves with four unique new colors

Q: Why is Samsung continuously expanding the Galaxy S series lineup? What is the ultimate goal?

When it comes to innovating with the mobile experience, Samsung is at the forefront. We have always been one step ahead of market demand, and we’ve been able to use the Galaxy brand to bring users new and innovative mobile experiences. The Galaxy S21 FE is the latest product of our approach to innovation. With its unique colors and design, it offers users a broader range of choices, helping them express themselves.

¹ Samsung Electronics’ advanced R&D hub, which leads the development of future technologies for its Device eXperience division

² Refers to a virtual video conferencing system that makes participants feel as if they are in the same room.

³ Refers to the skillful manipulation of objects with hands. This includes picking objects up.

After a long wait, the Fan Edition of Galaxy S21 Series is officially here! The new Samsung Galaxy S21 FE 5G features plenty of fan-favourite premium qualities which allow users to live out their passions to the absolute fullest! From its fastest chipset to pro-grade camera, there is so much epic awesomeness packed in the 6.4 inch refined, iconic design. Before diving deep into the Galaxy S21 FE 5G’s capabilities for BIG surprises, why not start your learning trip from what catches your eyes the most – its stunning minimalist look!

When you first lay your eyes on the New Galaxy S21 FE 5G, you will notice how clean, soft, and sophisticated the design is. The colours exude warmth, peace, and simplicity at first glance. This soothing impression is all thanks to the harmonisation of its minimalist features – soft pastel colors, slim body, rounded edges, and the iconic contour-cut form.

Samsung Galaxy fans adored the premium Galaxy S21 flagship design, and it inspired the Galaxy S21 FE 5G’s overall design language. Featuring the signature Contour Cut Camera housing for a seamless blending into the frame, the Galaxy S21 FE 5G retains its sleek and premium aesthetic with its aluminum, ultra-thin chassis at only 7.9mm in thickness. So, you can imagine how easy, and comfortable it would be to grip it on-the-go or slip it into your pocket.

Designed with the purpose to give users more ways to express themselves, Galaxy S21 FE 5G comes in four stylish colours which will surely boost your personality vibes wherever you roam. From subtle, colourful Olive and Lavender to the classic Graphite and White, you can select the one that best suits your style! Fun fact- the color options are closely similar to the Galaxy Buds2. So, if you own a pair of Galaxy Buds2, match your brand-new Galaxy S21 FE 5G with it and consider your everyday outfits perfectly complete! Plus, with the luxurious matte textured rear, it will not only complement your overall aesthetic but also offers a more ergonomically comfortable grip.

To describe the visual aesthetics of Galaxy S21 FE 5G in three words, it would be simple, soft, and sophisticated. If you are someone who admires minimalism, self-expression and powerful performance, the fresh-from-the-oven Galaxy S21 FE 5G is ideal for you!

Availability

Starting 11 until 31 January 2022, the new Galaxy S21 FE 5G will be available through Samsung Experience Stores, Samsung Authorized Partners and Samsung Malaysia Online Store. Trade-in and overtrade options will be available too, for more information, please visit: https://www.samsung.com/my/offer/mobile/trade-in/.

Accessories and Wearables Promotion[2]

From 6 January to 28 February 2022, customers will receive 30% OFF selected accessories and 20% OFF selected wearables and hearables with every purchase of the Galaxy S21 FE 5G. This will be available on Samsung Malaysia Online Store, Samsung Experience Store, and Samsung Authorized Partners.

For more information about the Galaxy S21 FE 5G, please visit: https://www.samsung.com/my/smartphones/galaxy-s21-5g/galaxy-s21-fe-5g/ or http://samsungmobilepress.com

[1] Consumers can get the device immediately in-store or on the same day shipping via Samsung Malaysia Online Store

[2] Valid up to two units of accessories per device. While stocks last. Terms and conditions apply.

“At Samsung, we’re focused on bringing the latest mobile innovations to even more people,” said TM Roh, President and Head of Samsung Electronics’ MX (Mobile eXperience) Business. “We saw an incredible response to Galaxy S20 FE and Galaxy S21 lineup. So we applied the same approach with S21 FE 5G, equipping it with the premium features that matter most to our loyal Galaxy fans — because we’re focused on delivering a smartphone that meets their most important needs.”

More Ways for Users to Express Themselves

The S21 FE 5G continues the Galaxy S21 legacy with a premium, signature design. It all starts with the iconic, fan-favorite Contour-Cut frame that seamlessly integrates with S21 FE 5G’s camera housing for a stylish, unified look. Samsung is giving consumers even more ways to express themselves with four new, fashionable color options — Olive, Lavender, White or Graphite — all of which include a stylish haze finish. And the S21 FE 5G features a sleek and slim 7.9mm-thick body, so it can easily slip into a pocket to keep up with any on-the-go lifestyle.

Power for When Fans Need It Most

Samsung users said power and display are critical to keeping up in today’s 24/7 world. That’s why S21 FE 5G comes equipped with Galaxy’s latest, super-fast application processor – the same powerful processor used in the S21 series. Dedicated gamers and streamers will be wowed by the S21 FE 5G’s ultra-crisp, high-quality graphics and picture quality, and the S21 FE 5G’s new 240Hz touch response rate takes all their favorite games to new heights with lightning-fast reaction capabilities[1]. And those games will look incredibly smooth thanks to S21 FE 5G’s 120Hz refresh rate, which provides the highest resolution on a Dynamic AMOLED 2X display.

Long-lasting batteries are also a top priority for busy, on-the-go Galaxy users, so S21 FE 5G is outfitted with an all-day battery built to last from work, to home, and everywhere in between. S21 FE 5G’s powerful battery is reinforced with 25W Super-Fast charging capabilities so you can charge your battery by more than 50% in just 30 minutes[2]^,[3], and enjoy the S21 FE 5G’s brilliant high-speed performance without interruption.

Photo Favorites for the Galaxy Fan

The Galaxy S21 is renowned for its industry-leading camera, and S21 FE 5G is equipped with the same pro-grade setup used to capture the world’s most vivid photos. Photography amateurs and pros alike can effortlessly edit, post, and share scroll-stopping content. It also includes an improved Night Mode setting. Now, users can enhance low-light shots while out with friends at night and capture super-clear photos in the darkest conditions. And when you want to get everyone in the shot, S21 FE 5G provides Samsung’s best selfie experience yet. Use S21 FE 5G’s advanced 32MP front camera to snap a high-quality selfie of all your best friends, then let its enhanced AI Face Restoration capabilities make you all look your best. Plus, with Dual Recording, you can stay on top of the action in front of and behind you — just start recording, and your camera captures views from both lenses at the same time.

A Truly Tailored and Secure Mobile Experience

Thanks to Samsung’s intuitive One UI 4, you can design your ideal mobile experience — one that’s uniquely suited to your needs and allows you to express who you are, securely. Packed with deeper customization options and stronger privacy controls, you get to call the shots.

With expanded capabilities, your home screens, icons, notifications, wallpapers[4], and more can all be reimagined. Take for instance, widgets, which have been redesigned and upgraded to offer deep personalization options. Samsung believes a truly tailored experience goes beyond just look and feel. To ensure peace of mind, S21 FE 5G is built with a new privacy dashboard that brings security and privacy controls into one convenient place, making the experience of One UI 4 on the Galaxy S21 FE 5G as seamless as it is secure.

The Galaxy S21 Fan Edition 5G is priced at Recommended Retail Price of RM2,899 and RM3,099 for 128GB and 256GB respectively.

For more information about the Galaxy S21 FE 5G, please visit: https://www.samsung.com/my/smartphones/galaxy-s21-5g/galaxy-s21-fe-5g/

[1] Available in 120Hz display setting and in the Game Mode.

[2] Charging with 25W Super-fast charger from 0 to 50%. Charger is sold separately.

[3] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,500mAh for Galaxy S21 FE. Actual battery life may vary depending on network environment, usage patterns and other factors.

[4] Some may cost extra money.

[5] Measured diagonally, Galaxy S21 5G’s screen size is 6.2″ in the full rectangle and 6.1″ with accounting for the rounded corners, Galaxy S21+ 5G’s screen size is 6.7″ in the full rectangle and 6.5″ with accounting for the rounded corners; actual viewable area is less due to the rounded corners and camera hole

[6] Available in 120Hz display and in the Game Mode.

[7] Available in 120Hz display setting and in the Game Mode.

[8] May vary by market and carrier.

[9] Storage availability may differ by country, model or carrier. Actual storage space availability may vary depending on pre-installed software and by country, model, file size and format.

Once a common sight in areas all around the world, tigers have unfortunately now become a first-class endangered species, with the habitats they once thrived in and the ecosystems they once dominated increasingly at risk, too.

In order to raise awareness of the pressing need to protect tigers, as well as their habitats, Samsung Electronics teamed up with Discovery and Project C.A.T. (Conserving Acres for Tigers) to produce a documentary called ‘Eye to Eye With a Tiger’ shot using the Galaxy S21 Ultra 5G.

Taking Initiative To Protect the Tiger’s Habitat

Tigers are the top predators of their food chain. They play a key role in maintaining healthy ecosystems, but due to illegal hunting and extensive habitat destruction, these majestic creatures are now being threatened with the danger of becoming extinct – a loss that stands to affect entire ecosystems.

Project C.A.T, started by the World Wildlife Fund (WWF) and Discovery, is an initiative that promotes the preservation of remaining tiger populations’ natural habitats. This project currently supports nearly six million acres of tiger habitat across India, Bhutan and Russia, as well as providing support to local economies and climate justice for these marginalized communities. Understanding the importance of Project C.A.T.’s mission, Samsung has joined hands with Discovery to help raise awareness of this meaningful initiative.

As part of their partnership, Samsung and Discovery worked together with passionate local filmmakers to produce the remarkable collaborative documentary ‘Eye to Eye With a Tiger’ in order to bring these astounding creatures to viewers all over the world and shine a spotlight on the work these organizations are doing.

Eye to Eye With a Tiger, Captured by the Galaxy S21 Ultra 5G

‘Eye to Eye With a Tiger’ was shot in Jaipur, India, and throughout the course of the documentary we follow wildlife photographer Yashas Narayan as he sets out on his journey to capture the most elusive big cat on the planet – the tiger. The documentary follows Narayan as he puts his experience in tracking and photographing tigers to use with help from his Galaxy S21 Ultra 5G as he ventures deep into the wilderness of Ranthambore National Park in order to catch sight of this elusive creature – and provide viewers with some top tips for wildlife photography along the way.

Narayan, one of India’s foremost wildlife photographers, is not only united with the documentary’s award-winning director Vikram Singh through their passion for capturing their native country’s beauty, but also in their passions for nature, conservation and connecting with people. As showcased in the documentary, the pair enthusiastically took on the challenge of tracking tigers in Ranthambore National Park – notoriously a time-extensive process – harnessing the Galaxy S21 Ultra 5G to capture some of the other brilliant wildlife they encountered along the way.

The documentary comes to a close as the pair finally manage to encounter a wild tiger and capture it in all its glory using the Galaxy S21 Ultra 5G, an experience that is well worth all the challenges tracking the animal bring about. As well as being a fascinating look into tigers in the wild, ‘Eye to Eye With a Tiger’ not only showcases the quality camera experiences and flexibility offered to the filmmakers by the Galaxy S21 Ultra 5G as they went about their journey, but also the scarcity of tigers in the wild these days, and the need to protect these creatures and the habitats they occupy.

Master Shooting Like a Pro With the Galaxy S21 Ultra 5G’s Camera

Eagle-eyed viewers will be quick to spot that, throughout the course of the documentary, Narayan’s Galaxy S21 Ultra 5G comes in extra helpful for capturing not only the beauty of the tigers the team manage to encounter, but the other wildlife they come across along the way, too.

Not only is the Galaxy S21 Ultra 5G a smartphone capable of capturing high-quality videos, such as the ‘Eye to Eye With a Tiger’ documentary, but is also the perfect tool for capturing those special moments in everyday life – in top quality.

Take a look at some of the top tips for subject photography as showcased in the ‘Eye to Eye With a Tiger’ film below.

1. Bring Faraway Subjects Right in Front of Your Eyes: Dual-tele Zoom & Space Zoom

With the Galaxy S21 Ultra 5G’s powerful zoom functionality, you can zoom in on your subject to get that close-up shot either 3x, 10x or even 100x,¹ meaning that you’ll never miss a detail even when capturing objects in the distance.

2. Never Miss a Moment When Recording: 8K Video Snap

Thanks to the Galaxy S21 Ultra 5G’s 8K Video Snap feature, you can make sure that unmissable moment you’re recording is captured in both video and picture film for ultimate shareability. While recording, 8K Video Snap lets you capture the scene in front of you in both video and ultra-high-definition photo formats.

3. Adjust Every Detail Your Way: Pro Mode

The Galaxy S21 Ultra 5G’s next-level camera comes with a function that helps even the most amateur of photographers produce high-quality shots – Pro Mode. Pro Mode lets you calibrate your camera’s shutter speed, contrast, saturation, ISO value and more manually, meaning that you can capture near-professional-level photos, all without the need for any external professional help or other equipment.

4. Capture Quality Video Like the Pros – With Just a Smartphone: Pro Video Mode

Not only does the Galaxy S21 Ultra 5G offer a Pro Mode to those looking to capture high-quality photos, it also features the Pro Video function. Pro Video lets you adjust your camera’s resolution to a stunning 8K, as well as manage the camera’s focus to be on your desired subject when shooting and even choose which direction you are recording sound from as you go, so you can be sure that your video recording is as high-quality as Narayan’s during his journey to document the glorious tiger.

¹ 100X Space Zoom includes 10x Hybrid Optic Zoom and 100x digital zoom with AI Super Resolution technology. Zooming in past 10x may cause some image deterioration.

“We are committed to giving everyone access to the best mobile experiences possible, as soon as possible,” said Janghyun Yoon, Executive Vice President and Head of Software Platform Team at Mobile Communications Business, Samsung Electronics. “One UI 4 delivers on that promise, equipping Galaxy smartphone users with the latest customization and privacy features. But we won’t stop there. Soon, other smartphone and tablet users will also be able to benefit from this software update, enabling a more seamless experience across our entire ecosystem.”

Your Galaxy, Your Way

One UI 4 enables you to create a customized mobile experience to meet your unique needs and express your individuality. With a whole host of new Color Palettes to choose from, you can alter the look and feel of everything from your home screen to icons, menu, button and background. And with reimagined widgets that offer even deeper customization, it’s never been easier to put your own personal stamp on your smartphone experience. You can even more effortlessly express yourself with a wider variety of emoji features, GIFs and stickers available directly from your keyboard.

Protect What Matters Most

There’s no privacy without strong security. That’s why, with One UI 4, Samsung is bringing the latest privacy and security features, so you can choose exactly what you want to share or keep private. From alerting you to when an app is attempting to access your camera or microphone, to a new privacy dashboard that brings all your settings and controls into one convenient place, with One UI 4, monitoring and controlling your privacy settings is simple.

Connecting You to an Extended Ecosystem

One UI 4 helps you to get the most out of Samsung’s incredible extended ecosystem of devices and third-party apps, unlocking a more powerful mobile experience.

Samsung’s partnerships with other industry-leaders, like Google, ensure seamless experience when using your favorite third-party apps and services. This means you can enjoy apps like Google Duo, which provides high-quality video calls with friends and family.

And whether you’re using a Galaxy Z Series, Galaxy Watch or Galaxy Tab, you’ll get the uniformed look and feel across your devices, and will be able to seamlessly sync them.

Availability

One UI 4 will be available on the Galaxy S21 series starting November 15^th and will soon become available on previous Galaxy S and Note series as well as Galaxy Z series, A series and tablets.¹ This announcement comes alongside a new software update for the Galaxy Watch series² that, starting today, enables users to enjoy enhanced health features and new watch faces.

¹ At a later date the update will also be available on the Galaxy S20, S20+, S20 Ultra, S20 FE, Note20, Note20 Ultra, S10, S10e, S10+, S10 5G, Note10, Note 10+, Galaxy Fold, Z Fold3, Z Flip3, Z Fold2, Z Flip, Z Flip 5G, Galaxy A82 5G, A72, A52, A52 5G, A52s 5G, A42 5G, and Galaxy Tab S7 and Tab S7+. Availability may vary by region.

² Galaxy Watch, Galaxy Watch Active, Galaxy Watch Active2 and Galaxy Watch3

Capturing Magic #withGalaxy

To kick off the campaign, world-renowned director Joe Wright known for Pride and Prejudice and Atonement partnered with Samsung to create Princess & Peppernose, the tale of a princess in search of love who defies convention to pursue her own desires. The heartwarming musical uses puppetry and live-action choreography to tell a unique story captured entirely with a Galaxy S21 Ultra 5G smartphone.

“My parents ran and founded the first dedicated puppet theater in the UK, and I thought this was the perfect opportunity to get back to my roots,” Wright said. “What surprised me the most throughout this process was how quick and easy it was to get right in there and be present with the characters and the story. The camera is always ready, and all you need to do is point and shoot.”

During the creation of Princess & Peppernose, Wright and his crew took full advantage of the Galaxy S21 Ultra 5G’s 13mm Ultra-Wide lens to capture the full view of every scene.

“We chose to embrace the wider lens, something we’d never done before,” a cinematographer said. “Moving in for close-ups with the same lens we used for wider shots gave the film a very specific look and feel, a kind of ghostly, hallucinatory quality and took us back to the times shooting with a Super8.”

Fans can find an official trailer of the film by visiting: https://www.youtube.com/watch?v=1s2XWjT3MOQ

Celebrating Stories From Around the World, Filmed #withGalaxy

Following Wright’s film, Samsung will release additional Filmed #withGalaxy stories from respected directors around the world, including China’s up-and-coming director Sha Mo, known for Love Will Tear Us Apart and My Huckleberry Friends.

Sha Mo used the Galaxy S21 Ultra 5G to capture footage for his new film Kids of Paradise, a poetic look at conflicts between children in a small school by the countryside. To capture the story, Sha Mo relied on Director’s Mode of the Galaxy S21 Ultra 5G to record three different shots at once for an intuitive, almost professional-like filming experience.

“Working with Samsung, I discovered that anyone with a desire to express themselves or tell a story already has the equipment needed in their hand,” Sha Mo said. “The Galaxy S21 Ultra 5G allowed me to capture angles and movements that I simply can’t get with a larger camera. Once I started filming, I was so excited to discover the story and the characters that I almost forgot I was shooting with a mobile device and the ideas just kept flowing.”

Princess & Peppernose and Kids of Paradise will be unveiled at the Busan International Film Festival (BIFF) in October.

“Filming is one of the most powerful storytelling tools, and one of the best ways to connect emotionally with your audience,” said Stephanie Choi, Head of Marketing for Samsung Electronics’ Mobile Communications Business. “With this series, we want to show people that they really don’t need fancy studio equipment or big budgets to create amazing films — all they need is a little imagination and the Galaxy device in their pocket.”

Stay tuned for more exciting content from some of the world’s best filmmakers and learn how to use these same tricks to get your own story out there.

For more information of Galaxy S21 Ultra 5G, please visit:

https://www.samsung.com/my/smartphones/galaxy-s21-ultra-5g/