Reimagining what’s possible with new innovation that supersedes each generation, the Galaxy S series is a favourite of Galaxy fans around the world and an icon of the generations, including Gen Z and Millennials. The latest range in its arsenal, the Galaxy S22 Ultra was named ‘The Best Inventions of 2022’ by TIME and ‘Best Camera Phone Of 2022’ by Forbes, among many feathers in its cap. Expectations are only getting higher among these digital natives, so the Galaxy S series will keep raising the bar. The best is yet to come.

Low lights, camera, action!

(Left) @joshuainstagram; (right) @sachisms

The explosion of Instagram and TikTok has brought out the content creator in every Gen Z and Millennial. But it’s not enough to hit record and upload, as creators are refining their content and looking for more sophisticated equipment. The better the content, the more followers. If digital content is king, then the camera on the Galaxy S22 Ultra is the throne from which it rules. Built to satisfy professional photographers and everyday Instagrammers alike, you can lose the DSLR and hit the night with your phone.

Synergising hardware and software for unparalleled photography and videography, the Galaxy S22 Ultra combines a main 108MP camera and 40MP selfie camera with innovative AI multi-frame processing, optical image stabilisation (OIS) and video digital image stabilisation (VDIS), as well as Auto Frame Rate, resulting in optimal, well-lit pictures and footage, even in dark or low-light conditions. It’s the magic of Samsung’s brightest innovation, Nightography! Download Expert RAW to make any edits you want, and you’ve got yourself a professional’s studio in one handheld device.

Play on, player

(Left) @sachisms; (right) @chanchowhee

With the sheer power packed into the Galaxy S Series devices, it is no wonder it is the instrument of choice for mobile gaming or outdoor enthusiasts. The Galaxy S22 Ultra is powered by its fastest chip, the 4nm processor, and a large 5,000mAh battery for optimised mobile gaming to lead you to victory. You can get on with tackling even the most demanding games like Genshin Impact, Call of Duty Mobile and other popular games, like League of Legends. Or stay out all day without bringing a power bank.

What’s more, you also get a massive 6.8-inch Dynamic AMOLED 2X display with razor sharp 1440p resolution, which can achieve peak brightness of up to 1750 nits. The 120Hz adaptive refresh rate keeps the scroll smooth, adjusting to what’s on screen for an optimised view. Samsung’s new Vision Booster tech ensures excellent clarity even under direct sunlight. Play on, player.

Brainy is the new black

@kelvinlee32

Growing up with technology has made Gen Zs and Millennials more versatile in talent as they can easily learn a new skill or pursue a sea of interests anytime, anywhere with their phones. The multitasker and multipotentialite never misses a single important moment or opportunities in life, whilst juggling all the responsibilities they have. The Galaxy S22 series takes multitasking to heart with innovations like the S Pen and collaborations with ecosystem partners such as Android and Microsoft to deliver PC-like power and user experiences in a slim, sexy form factor that fits in the palm of the hand. Pro-tip: Check out the Split Screen multi-window feature to experience for yourself what this feels like. Who says you can’t hapve it all and more?

Rise up eco-warriors

When it comes to sustainability, Gen Zs and Millennials share a common characteristic – they care deeply about protecting the environment. Incorporating this value through Galaxy for the Planet, a sustainability platform that aims to reduce the environmental footprint and lessen resource depletion from production to disposal of all Galaxy products by 2025. Samsung is integrating recycled ocean-bound plastics into its smartphones, making the Galaxy S22 series one of the most sustainable yet. Just by using the phone, you are playing a part in reducing the amount of plastic waste headed into our oceans, as Samsung has diverted more than 50 tons of discarded fishing nets from ending up in the oceans in 2022 alone.

Like what you see? Find out more about how the iconic Galaxy S series will change your life. Save the date for the upcoming Galaxy Unpacked to get a glimpse of the exciting innovations Samsung has in store to meet your needs.

From now until 2 February, register your interest at www.samsung.com/my/unpacked/ to receive first hand updates on Samsung’s newest innovations and a RM200 Samsung e-voucher[1].

[1]The redemption of RM200 e-voucher is only available to pre-orders of the next Galaxy by registered customers. Limited to one redemption per customer. First come, first served basis and subject to availability. The redemption of RM200 is limited to selected channels only. Terms and conditions apply.

With an incredible range of camera modes, your Galaxy S22 series captures moments in vivid, lifelike detail, no matter the time of the day. Samsung’s brightest innovation, Nightography, is a revolutionary combination of hardware and software to make your night and low light photos and videos pop! Night Mode uses innovative AI multi-frame processing to combine 30 images into one epic shot. If you haven’t given the Night Mode on your Galaxy device a whirl in the dark, read on to find your Nightography personality and where you should go to discover who you are after the sun sets.

I’m the Life of the Party

You live in the moment, enjoying what life has to offer and flitting from one party to another. Brimming with an endless reserve of infectious energy, you’re the common denominator in every social group. Some epic Nightography spots for you include:

• Puteh Beach Bar, Kuantan
• Yellow Café, Langkawi
• Latin Tropical Yokos, Kuala Lumpur

I’m a Stargazer

You’re a dreamer. Deeply emotional and intuitive, with a vivid imagination—you are happiest in places that sets you free in your inner world. You’re happy to roam your mental landscape of thoughts, emotions, and fantasies for hours on end. Some epic Nightography spots for you include:

• Sungai Selangor Dam
• Putrajaya Secret Garden
• 99 Wonderland Park

I’m a Thriller Dealer

You’re an adrenaline junkie. You live for the chase, the rush, the buzz. You are the first among your friends to volunteer for novel, intense experiences and what’s more, you’re just as comfortable setting off on your adventure in packs or on your own. Some epic Nightography spots for you include:

• Ghost hunting in Vila Nabilla, Johor Bahru
• Galactic Laser, Sunway Pyramid
• The TOP, Penang

I’m a Culture Vulture

Places that are rich culture and art draw you in. You can always be found in the nearest museum, are gallery or concert hall, seeking to enrich yourself and broaden your horizons with a wider view of the world around you. Some epic Nightography spots for you include:

• The Museum of Illusions, Kuala Lumpur
• Batu Caves, Selangor
• Masjid Jamek Lookout Point @ River of Life, Kuala Lumpur

I’m the It Gal-Guy

You’re a mover and shaker and you’re movin’ and shakin’ it. Everyone knows you, wants to be with you and wants to be you. You’re always ahead of the trends, knows the right hands to shake, and are always willing to share your good fortune around you. Some epic Nightography spots for you include:

• The Grand Steps at LaLaport BBCC, Kuala Lumpur
• The Row KL, Kuala Lumpur

So, which of these Nightography Personalities reveals itself when the lights are low and the shadows come out to play? If you’re still not sure, why not take your Galaxy device for a spin in the dark to find out? Or better yet, why not save the date for our upcoming Galaxy Unpacked to get a clearer view of who you are with the world’s best camera phone in your hands.

From now until 2 February, register your interest at www.samsung.com/my/unpacked/ to receive first hand updates on Samsung’s newest innovation and a RM200 Samsung e-voucher[1].

To find out more about the Samsung Galaxy S22 series, go to https://www.samsung.com/my/

[1]The redemption of RM200 e-voucher is only available to pre-orders of the next Galaxy by registered customers. Limited to one redemption per customer. First come, first served basis and subject to availability. The redemption of RM200 is limited to selected channels only. Terms and conditions apply.

The achievement was based on Samsung’s restored financial performance, which is now near pre-pandemic levels, and higher demand for memory due to an increase in data usage. In 2021, Samsung scored a brand value growth of 20% compared to 2020 and this year, continues the double-digit growth. Samsung first entered the top 10 list in 2012, placing in ninth position, and has managed to rise in the chart each year, reaching sixth place in 2017 and fifth place in 2020.

“Samsung Electronics was able to record two consecutive years of double-digit growth in brand value, all thanks to the support from our global customers,” said YH Lee, Executive Vice President and Chief Marketing Officer of Samsung Electronics. “In return, the entire company will work together as a team to provide a better and more satisfying customer experience.”

Various Factors Evaluated by Interbrand to Build the Samsung Brand Value

At the end of 2021, Samsung Electronics merged its SET Division and created the Device eXperience Division to increase synergy among its products and provide a next level of experience to customers. Furthermore, Samsung also launched the Customer eXperience-Multi Device Experience Center to strengthen its multi-device connection experience.

Along with these measures, Samsung has integrated the SmartThings across its product categories, creating an inclusive ecosystem and a multi-device experience. SmartThings also empowers consumers to get the most out of their Samsung devices, as well as third-party products they may already own.

In addition, Samsung’s Future Generation Lab has been created to foster authentic conversations around the activities of the next generation. The insights from the lab have been applied to the products and marketing activities.

As well as innovative products based on consumer experiences, the development of advanced technologies such as artificial intelligence (AI), 5G, automotive and robotics through consistent investment also played a role in Samsung’s growth.

Samsung’s Recognized Efforts in Each Product Division for a Better Customer Experience

Mobile

• Camera innovation of Galaxy S22 series based on customers’ insights, and Nightography campaign rollout Cementing leadership in the foldable mobile phone category
• Partnership with Google and Microsoft to strengthen users’ connected experience
• Respecting the value of user security and privacy through Samsung Knox

Network

• Pioneering network innovation path in virtualization and openness with large-scale commercial experiences
• Driving 5G industry with its market-leading 5G portfolio from RAN and Core to automation tools
• Realizing the ESG commitment through intelligent network solutions for energy efficiency

Visual Display

• Continuing innovation of premium TVs, including Micro LED, the Neo QLED 8K/4K
• Strengthening its product portfolio based on customers’ lifestyle, such as The Frame, The Freestyle
• Providing new gaming experiences to consumers, including the Samsung Gaming Hub and the Odyssey Ark

Home Appliances

• Expanding Bespoke product categories beyond kitchen to entire home including clothing care, floor care and air care
• Delivering sustainability values through its products (achieving high level of energy saving rate for major products, guaranteed warranties for digital inverter compressor, reduced microplastic emission from washing machines in collaboration with Patagonia)
• Creating excitement among Bespoke fans through participation-focused online and offline campaigns

Semiconductor

• Investing in next-generation technologies and production capabilities to ensure stable supplies for cutting-edge applications (constructing new $17B manufacturing line in Texas, KRW 20-trillion R&D complex in Giheung)
• Delivering industry-leading semiconductor innovations that enhance product performance and energy efficiency (industry’s first 3nm GAA mass production)
• Developing innovative memory solutions to address the explosive growth of data-intensive tasks in areas such as AI and ML (CXL memory, HBM-PIM, second-generation SmartSSD), and expanding strategic partnerships to tackle new industry challenges
• Pushing boundaries of logic solutions that can offer enhanced user experiences and new opportunities (5G Exynos Modem, Exynos 2200, 200MP ISOCELL HP3)

Interbrand’s Best Global Brands are listed according to the evaluation of each brand value, which is a result of comprehensive analysis of the financial performance of the company, the influence of the brand on customer purchases and brand competitiveness.

Capture the Galaxy With Astrophoto in Expert RAW

The Expert RAW elevates the S22’s already robust night photography capabilities with a powerful Astrophoto feature. This brand-new featur­­e lets star gazers and outdoor enthusiasts take clear and beautiful photos of constellations and dark sky activity.

Simply turn on the Sky guide to pinpoint the location of constellations, solar systems, groups of stars and nebula. Your camera will use advanced AI segmentation technology and multi-frame processing based on the movements of a celestial body to snap photos over a set time period. As a result, you’ll capture stunning shots of stars that look like they were taken with top-grade professional equipment.

If you love to explore your artistic side, you can take advantage of the Multiple exposures feature to shoot several images at once and then use Overlay modes to combine them into one standout shot. You can also unleash your creativity and experiment with superimposing several images on top of each other to create incredible abstract shots.

To access the beta version of Astrophoto and Multiple exposures, go to the Special Photo options in the Settings menu of Expert RAW.

Camera Assistant App Lets You Take Photos on Your Own Terms

Every avid photographer has their own shooting style, so it’s vital to have a camera that gives you the creative reins. With the new Camera Assistant app, you can pick and choose which automated features you want to use for a fully customized shooting experience.

You can download the app from either Galaxy Store or the Good Lock app. Once the app is installed, you can launch the feature by clicking the app icon, navigating to the Good Lock app or accessing the Camera Assistant menu under Camera Settings in your native camera app.

The Camera Assistant app gives you the option to turn certain features on or off, including Auto lens switching, Auto HDR and Faster shutter. You also have more options when, for example, selecting the number of pictures you want to take after the timer goes off.

The Camera Assistant app allows you to enjoy the following key features:[2]

• Auto HDR: If you want to get atmospheric pictures without HDR effect, you can now simply turn it off.

• Soften pictures: You can turn on this feature to smooth out the sharp edges and textures of your photos.

• Auto lens switching: Now you can turn off the Auto lens switching feature, which automatically switches camera lenses in dark environments or as you move closer to the object you are shooting. For instance, if you want to keep using the telephoto lens instead of the wide lens to take a picture of the object closer to you, you can simply turn it off in the menu.
• Video recording in Photo mode: You can now turn off this feature, which allows you to take a video clip by long-pressing the button in Photo mode, preventing you from accidentally recording a video.
• Number of pictures after timer: You could already automatically snap several photos in quick succession after the timer count. Now, you can also choose how many photos are taken (1, 3, 5 or 7 photos).

• Faster shutter: This mode allows you to take up to seven pictures in a second. This is very useful when taking pictures of moving objects.
• Camera Timeout: You can select how long the Camera app (preview screen) is turned on continuously for 1, 2, 5 or 10 minutes.
• Clean preview on HDMI displays: Show the camera preview without any menus and buttons on HDMI-connected displays.

For more information on Galaxy S22 series, visit:

Galaxy S22 Ultra: https://www.samsung.com/my/smartphones/galaxy-s22-ultra/

Galaxy S22 | S22+: https://www.samsung.com/my/smartphones/galaxy-s22/

[1] Upgraded Expert RAW and Camera Assistant apps are currently available on the Galaxy S22 series running One UI 5 or later versions. Timing of availability may vary by market, model and network provider.

[2] Some features will be available on selected modes or lenses.

Did you know that when you pair your Galaxy S22 with your Watch5, you can easily snap a photo from your wrist? With the Camera Controller on your Watch5, you can now remotely preview, snap and review. Plus, with the Auto switch^[1] on the Samsung Galaxy Buds2 Pro, switch seamlessly between your Samsung Galaxy phone, tab and watch. There is no need to take the earbuds out to answer the phone, just tap on the Galaxy Buds2 Pro twice.

If you are looking to elevate your epic lifestyle and increase productivity, now’s the perfect time. From now until 30 September 2022 – show your personality with your dream device! With every purchase of the Galaxy S22 256GB Bora Purple edition^[2], customers are entitled to the following gifts worth RM1,116 at participating outlets.

^[1] Auto Switch feature only available on Samsung Galaxy smartphones and tablets with One UI 3.1 or later and Galaxy Watch4 series or later. Samsung Galaxy devices must be logged in to Samsung Account to enable Auto Switch feature. Auto Switch feature for Samsung TV is only available on Samsung TVs launched Feb ’22 or later after getting a firmware update from Jul ’22.

^[2] Terms and conditions apply. While stock lasts.

Picture Credit: @vivian06041

Imagine this, you’re strolling by the park with your loved ones at night and stumble upon a beautiful lighted scenery but your photo turns out grainy and blurry. We understand how challenging it is to capture these precious moments.

As the camera technology advances, taking good pictures in the dark is no longer an issue. With Nightography, a game-changing feature that allows users to take clear, vibrant photos even in low light environments. The advanced AI technology and the Super Clear Lens on the Galaxy S22 Bora Purple will help you take natural and smooth-looking photos at night without any camera glare or reflections.

If you are looking to elevate your Nightography on the go, now’s the perfect time. From now until 30 September 2022 – show your personality with your dream device! With every purchase of the Galaxy S22 256GB Bora Purple edition[1], customers are entitled to the following gifts worth RM1,116 at participating outlets.

[1] Terms and conditions apply. While stock lasts.

What’s there not to love about the Galaxy S22 – as it ticks off all the essential features of a smartphone, including a brilliant and immersive display, an amazing camera and a gorgeous new colour – Bora Purple.

“Bora”, if you don’t know already is actually a Korean word that translates to purple. So, in other words, Bora Purple is literally Purple Purple, a cute and fun way to name this brand new colourway.

Here are a couple of reasons why you should get them!

Design & Colour

When it comes to design, its contour cut camera, showcase a high-end device look and feel with a unique bora purple colour. Purple, a hue that inspires imagination, often associated with royalty and luxury – giving the phone a touch of chic elegance. Not forgetting it being equipped with a durable Gorilla Glass Victus+ to protect the phone from drops and scratches!

Camera

From day to night, it is without a doubt that the Galaxy S22 is able to capture beautiful photos and videos. Packaged with a built-in Auto Framerate feature, it adjusts the camera’s shutter speed based on the lighting conditions of the filming location, while scanning each pixel to correct them for better detail and luminosity in dark spots.

So what are you waiting for? Now’s the time (until 30 September 2022) – show your personality with your dream device! With every purchase of the Galaxy S22 256GB Bora Purple edition[1], customers are entitled to the following gifts worth RM1,116 at participating outlets.

To purchase the S22 Bora Purple online: https://www.samsung.com/my/smartphones/galaxy-s22/buy/

[1] Terms and conditions apply. While stock lasts.

“We know our users crave the ability to create their own individual mobile experience and we’re constantly looking to improve One UI to give people greater control and more options,” says Janghyun Yoon, Executive Vice President and Head of Software Platform Team of Mobile eXperience (MX) Business, Samsung Electronics. “We’re excited to offer early access to all the new customizable features that come with One UI 5 as part of an open beta and look forward to incorporating user feedback to develop a better and more meaningful experience for everyone.”

Tailored Look and Feel

The One UI 5 update introduces new ways for users to customize their smartphone experience, including an expanded set of color options for a more tailored look. Users now get up to 16 preset color themes based on their wallpaper and 12 more color options for their home screens, icons and quick panels for a look and feel suited to their style.

Users can further customize their home screens by stacking widgets of the same size on a single location[1], saving space and creating a cleaner, more organized look.

One UI 5 also brings a simpler way to tailor notifications across applications to help stay focused on what is important. New controls make it easier for users to block notifications from certain apps, so they only see what is relevant to them.

Enhanced Language and Sound Settings

One UI 5 streamlines the process to change sound and vibration settings with reorganized menus that provide easy access to all ringtone volumes and vibration intensities. For the first time, Galaxy users can also tailor their preferred language for their different apps[2]. Whether they’re multi-lingual or just learning a new language, users can easily select which language will be used for each app in Settings.

More New Features

The update brings several other new features that create an even better Galaxy experience for everyone – from enhanced camera capabilities and security resources to more accessibility tools.

Users can more seamlessly capture high-quality photos and video with a new icon in Pro and Pro Video mode that offers useful tips and tricks on how to use the various lenses, features and controls. Plus, a more responsive zoom bar means quicker close-ups and makes it easier to zero in on the subject using only one hand.

With One UI 5, a new dashboard lets users view the security status of their phone, shows whether there are security issues and recommends ways to fix them.

The update also brings more accessibility options to make it easier for users to interact with their devices. The Magnifier feature enables users to better view and read on their devices, while different types of spoken assistance – such as audio descriptions of videos and speak keyboard input aloud – help users navigate and use devices more seamlessly.

And that’s not all. Other exciting new features will be introduced throughout the Beta program to give users the best experience possible. Stay tuned!

[1] Applies to widgets that are minimum 2 x 1.

[2] Availability may vary, depending on the apps.

Every color has its own unique characteristics and heritage. Among them, purple has been one of the most beloved. It is a compelling color, blending the calmness of blue and the excitement of red to create a different kind of energy that evokes warmth and optimism. It is welcoming and inclusive embracing diversity.

In that sense, purple stands for the same things Samsung Galaxy does: embracing individuality, pushing boundaries, and relentlessly innovating under the philosophy of openness.

From light and playful to dark and bold, many shades of purple have resonated through the ages in different ways – as they have through Samsung’s palette. With the Orchid Gray Samsung Galaxy S8, the Lilac Purple Galaxy S9, the Violet S22 series and the Lavender Z Flip 3, purple has been a hallmark of Galaxy’s signature style. To extend purple’s heritage, which goes hand-in-hand with Galaxy’s philosophy, we introduce our newest shade: Bora Purple. “Bora” is the Korean word for purple and we designed the bright and eye-catching Bora Purple Galaxy S22 to evoke joy, spark creativity and embrace individuality.

“With its pastel and neutral tones, Bora Purple embodies optimism and a sense of calm. It will unfold your world with the power of choice,” said Sonia Chang, VP of Global Brand Marketing Group, MX Business at Samsung Electronics. “Whether you’re a K-pop star or a lifelong purple lover, the Galaxy S22 Bora Purple was made for you. We are excited to introduce Bora Purple, first for the S22 but also for exciting new Galaxy devices later this year.”

For more information on Samsung Galaxy S22 in Bora Purple, kindly visit: https://news.samsung.com/my/meet-the-new-purple-edition-s22-bora-purple

Often times, when buying a smartphone, a lot of effort goes into choosing its colour as we all have an inherent need to express our individuality in various ways. Thus, Samsung is bringing in more stunning colours to their Galaxy S22 Ultra, giving you more options to choose one, which suits your liking best!

The Galaxy S22 Ultra ticks off all the essential components of a smartphone, such as an excellent and immersive display, a versatile set of cameras and performance, a striking design and an integrated S Pen[1]! With these three stylish new colours – Graphite, Red and Sky Blue – anyone can stay fashionable and trendy without having to worry about forgoing epic features.

If you are looking to elevate your epic lifestyle with a groundbreaking device you’ve been longing for, we have exciting news for you! Pre-order starts from 4^th to 14^th July 2022, and Samsung Malaysia is here with a limited time offer to add some flavour to your purchase experience, online!

Receive a jolly RM800 e-Voucher upon purchase to get your hands on a range of Galaxy products including selected Galaxy smartphones[2], Galaxy Tab, wearables and mobile accessories. All you need to do is to insert the voucher code at checkout and you’re good to go!

If you’re on a tight budget, we got you covered too – trade-in[3] your old eligible device and get up to RM600 instant rebate. What’s more, you can even earn Samsung reward points when you make your purchase!

Pre-Order Promotion

Wait no longer, now’s the time – head to Samsung Malaysia Online Store now to pre-order these fabulous colours and seize the savings before the deal is gone for good!

To make your purchase, please visit: https://www.samsung.com/my/smartphones/galaxy-s22-ultra/buy/

To find out more, or purchase the latest Galaxy devices, please see the respective links below:

• Galaxy S22 Ultra 5G: https://www.samsung.com/my/smartphones/galaxy-s22-ultra/buy/
• Galaxy S22+ | S22 5G: https://www.samsung.com/my/smartphones/galaxy-s22/buy/

[1] Only applicable in the Galaxy S22 Ultra.

[2] The pre-order RM800 e-Voucher is not valid on the Galaxy S22 Ultra 256GB exclusive colours)

[3] Terms and conditions apply. Kindy refer to https://shop.samsung.com/my/trade-in-tnc for more information.