Thinking of upgrading your mobile device? Good news! Until 31 March 2025, existing users of the Galaxy S22, S23 and S24 Series can trade in their current device and get up to RM3,900 off the new Galaxy S25 Series. Just register to be a Galaxy Forever member to enjoy this exclusive deal.[1]

How to enjoy this offer:

1. Register as Galaxy Forever member via the link: http://contents.samsungmembers.com/share/redirect.html?dl=activity/loyalty/benefit?benefitId=a3Qp32NJVkXM&src=EM
2. Upon successful registration, add the Galaxy Forever Card with unique Member ID to Samsung Wallet.
3. Visit any participating stores during the promotion period and present the eligible device and Galaxy Forever Card to enjoy up to RM3,900 off the new Galaxy S25 Series.

Trade-in for the all-new Galaxy S25 Series models below:

To check out the latest Galaxy S25 Series, please visit: http://www.samsung.com/my/smartphones/galaxy-s25-ultra/buy/

[1] While stocks last. Terms and conditions apply.

[2] Subject to Existing Device Condition.

Huat ah! This Chinese New Year, enjoy a time of new beginnings and renewals. Bring in the prosperity, switch out the old and bring in the new to symbolize fresh beginnings. What better way to take part in this tradition and symbolize new beginnings with the latest Samsung devices today! Here are some choices to bring in the prosperity this CNY!

Galaxy S24 Series: Powerful camera, sharpest photos for when you’re rocking your new Cheongsam!

Galaxy Z Fold6 | Z Flip6: Great folding devices that takes up less space for when your outfits turn tighter from all that Chinese New Year food.

Galaxy S24 FE: The sweet spot for great photos, having a good time and looking absolutely stylish at your CNY gatherings.

Galaxy A series: Let the colours pop with your fit!

Galaxy Tab: Enjoy your favourite shows without fighting your family for the TV remote!

Galaxy Buds: Enjoy your time off from your family but shutting out all noise, you deserve it after all those nosy questions from relatives all day time.

Galaxy Watch: Making sure you monitor your calories while you feast this Chinese New Year!

From 15 January 2025 to 12 February 2025, don’t miss out on these huat-tastic savings this Chinese New Year:

For those looking for great value on cutting-edge devices, here’s something to make your CNY ever brighter. Samsung is offering special price reductions on the Galaxy A55 5G and Galaxy A35 5G.

Take advantage of this promo today, visit https://www.samsung.com/my/offer/chinese-new-year-2025/mobile

This peace of mind is important when navigating our hyperconnected age as cyber threats become more common than you think and are often undetectable until too late. The global cost of cybercrime is expected to surge in the next four years, rising from $9.22 trillion in 2024 to $13.82 trillion by 2028.[2] Therefore, it is critical to use a device that benefits from an ecosystem of protective measures — such as security updates.

But where do these updates come from, and why do they pop up on your phone so regularly? Deep at the heart of Samsung’s Mobile eXperience Business lies Samsung Project Infinity, a classified operation. Samsung Newsroom met the specialist units within Samsung Project Infinity who safeguard Galaxy devices and users around the clock.

Deep Diving for Unknown Dangers

The Cyber Threat Intelligence (CTI) taskforce is a reconnaissance unit within Samsung Project Infinity along with the Red (RED), Blue (BLUE) and Purple (PURPLE) Teams that go beyond lab conditions to identify real-world dangers. RED and BLUE perform proactive attack and defense functions, seeking out vulnerabilities and taking measures against them. PURPLE is a special operations unit that acts as both a sword and shield for specific critical areas. These teams are strategically deployed in various countries all over the world including Vietnam, Poland, Ukraine and Brazil.

They work covertly. The only time you’ll ever feel their presence is when you get an update containing a security patch.

CTI is dedicated to identifying potential threats and stopping hackers from taking control of your device by staying on top of the latest risks. They work to prevent malicious actions, address threats involving the trade of stolen information and ensure your smartphone or tablet stays securely under your control.

The taskforce protects Galaxy’s internal infrastructure — safeguarding customer data and employee information such as access credentials — since any confidential information stolen by a hacker could be sold or abused for further attacks.

To identify potential threats and deploy countermeasures, CTI regularly explores the Deep Web and the Dark Web — bustling markets for security exploits, spyware, malware, ransomware, illicit tools and confidential corporate and customer information.

Justin Choi, Vice President and Head of the Security Team, Mobile eXperience Business at Samsung Electronics, leads CTI. With over 20 years of experience in the U.S. tech industry as a cybersecurity authority and ethical hacker, Choi has collaborated globally to fortify security for major financial and tech firms. His expertise in identifying and mitigating zero-day threats drives the development of advanced security measures that protect over a billion Galaxy users around the world.

“Occasionally, we engage in security research by simulating real-world transactions,” said Choi. “We closely monitor forums and marketplaces for mentions of zero-day or N-day exploits targeting Galaxy devices, as well as any leaked intelligence that could potentially serve as an entry point for system infiltration.”

As an ethical or “white hat” hacker — whose deep understanding of hacking helps to identify and address vulnerabilities — Choi explained that any hint of suspicious behavior within the system is swiftly traced to its origin.

For example, request for excessive privileges, unexpected behavior, and network traffic with unknown servers could point to a potential breach, at which point CTI traces Indicators of Compromise to identify the threat actors and the purpose of the attacks.

“Once we spot these kinds of threats, we collaborate with developers and operators to lock everything down for preventing attacks,” said Ranger, a CTI member. (Samsung Project Infinity staff protect their identities with aliases to avoid being personally targeted by hackers.) “We even communicate with other departments and partners on private channels to avoid taking any chances.”

CTI also studies threat actors to decipher their behavioral patterns. Understanding their motivations and objectives can help reveal their attack methods and provide insights for fortification.

“Sometimes, an attack is financially or politically motivated,” added Tower, another CTI member. “Sometimes, they just like to show off.”

Eliminating Threats Before They Become Real

While real-time threat detection is crucial, a robust offensive security policy is equally vital. RED and BLUE are inspired by military practices in which a red team simulates enemy attacks and a blue team creates defenses to ensure safety in the face of ever-changing threats. In Samsung’s approach, RED simulates hacker attacks and designs new attack scenarios to identify potential vulnerabilities, whereas BLUE develops and implements patches to protect against them.

Specializing in combating zero-day attacks, the teams address vulnerabilities before they can be exploited to prevent unauthorized access or data breaches. One notable data breach is the Pegasus incident in 2020 that left an operating system vulnerable.

The RED taskforce initiates their project by investigating Galaxy devices. They continuously use and analyze new features in Galaxy and delve into recently disclosed vulnerabilities, while envisioning potential security threats against users. By conducting diverse research, once they select a target that presents any potential risks to actual Galaxy users, the RED taskforce begins their quest to detect 0-day vulnerabilities in the target.

“One thing we do is fuzzing,” said Arrowhead, a RED member. “That throws all kinds of unexpected data at software to uncover any hidden flaws.”

Other methods such as code auditing as well as static and dynamic analyses help develop a comprehensive understanding of a system’s health and safety. The team contextualizes each threat in everyday scenarios to prevent threats to Galaxy devices.

“It’s not so urgent if there’s a flaw with the alarm clock, but a glitch in location data could lead to somebody being unknowingly followed through their device,” added Gate, a BLUE member. “Once we discover a hypothetical weakness, we hurry to patch it and roll out an update to the relevant models.”

The Specialists Among Specialists

PURPLE acts as both aggressor and protector to ensure the security of critical areas, the key features of Galaxy devices. As the name suggests, PURPLE combines elements of RED and BLUE’s skillsets — however, an extra in-depth knowledge of the security measures built into the mobile devices sets this team apart.

“Samsung collaborates with external security researchers to uncover vulnerabilities, but our own intimate knowledge of Galaxy systems allows for more effective targeting of potential weak spots,” said Sphinx, a PURPLE member.

“The better you know a system, the better you can protect it,” added Oracle, another PURPLE member.

Occasionally, PURPLE is called upon to address issues nobody else can including formulating new security requirements, designs and features. Though, it isn’t just about keeping Galaxy devices and the Samsung Knox security platform in good shape. Samsung also advises and proposes solutions to chipset and network vendors depending on their requirements.

Samsung’s position as a hardware leader means the company can not only scale its security innovations but also cover its secure supply chain. In this way, Galaxy is contributing to the security of next generation of chips.

Perhaps surprisingly, the motivation behind this work sometimes has nothing to do with technology. PURPLE members perform with a sense of duty to keep people safe, and they feel a certain pride and satisfaction in finding and addressing vulnerabilities.

“It’s not just me but also my family and friends who use Galaxy,” continued Oracle. “So, let’s make it safe!”

The bar for entry is high, and technical skills alone are not enough. To join the team, one must also demonstrate strength of character since any vulnerabilities discovered by the team could be very profitable in the wrong hands.

“They must be tenacious and moral,” said Choi. “One must be responsible and put users before their personal interests.”

“Being an early adopter and a big reader of tech trends is also useful,” added Sphinx.

A System of Safeguards

CTI, RED, BLUE and PURPLE are critical components of Galaxy’s security strategy — but Samsung Project Infinity juggles many initiatives including the Samsung Mobile Security Rewards Program which works with the wider security community to further scrutinize Galaxy’s defenses.

This year, Samsung has boosted this program with a maximum reward amount of $1 million — its highest cash incentive yet for those who are able to identify the most severe attack scenarios within Galaxy devices.

“It’s crucial to encourage participation from the security community in identifying potential vulnerabilities,” said Choi. “Especially in a world where cyberattacks are increasingly intelligent and disruptive.”

All of this goes hand in hand with Samsung’s longstanding model of collaboration with hundreds of partners including carriers, service providers, chipset vendors and more. While regularly working with these partners as well as the wider community to identify threats and develop patches, Samsung Project Infinity ensures Samsung proactively takes initiative and responsibility for reinforcing its own areas of weakness.

“Just because we have internal specialists, this doesn’t mean we don’t work with others,” added Choi. “Having more eyes gives us a better chance at spotting any vulnerabilities and helps us keep users safe.”

So, are you still ignoring that notification now that you know it is from a team deeply committed to your security? Each of those notifications represents Samsung’s ongoing effort in keeping your data safe.

The next time you see an update, don’t hesitate. Hit “install” and continue your online journey with peace of mind, knowing that there’s a whole team looking out for you.

Visit Samsung Malaysia’s newsroom for more updates and news: https://news.samsung.com/my/

[1] Timing and availability of security maintenance releases for Samsung Galaxy devices may vary by market, network provider and/or model.

[2] Statista Market Insight, “Cybercrime Expected To Skyrocket in Coming Years,” Chart: Cybercrime Expected To Skyrocket in Coming Years | Statista

Enhanced AI Enables More Intuitive User Experiences  

One UI 7 brings powerful updates to Galaxy AI features[1] including advanced writing assist tools. Integrated into AI OS, they allow users to boost their productivity where texts can be selected, without needing to switch between applications. This capability expands on the powerful writing assist tools already available to Galaxy users, offering AI-powered options to summarize content, check spelling and grammar, and automatically format notes into bullet points.

Upgraded call features with One UI 7 push the boundaries of communication and connection through call transcripts, with support for 20 languages[2]. When call recording is enabled, recorded calls will automatically be transcribed for reference later on, eliminating the need to take notes manually while multi-tasking.

Bold New Design for Greater Personalization and Control  

One UI 7’s powerful AI features come with a significant new look, based on a new notification system that streamlines communication with easy access from the device’s lock screen. It includes Now Bar, which highlights relevant activities across various features like Interpreter, Music, Recording, Stopwatch and more. By offering instant access to important notifications, Now Bar reduces the need to constantly unlock the device and allows users to engage with key information effortlessly. Set to be supported on upcoming Galaxy S series devices, Now Bar will transform the lock screen experience, which will continue to evolve with more intelligent experiences in the future.

These feature upgrades are all anchored in a simple, impactful and emotive design. Together, these principles shape streamlined and cohesive experiences for Galaxy users. Defined by bold, iconic design choices, One UI 7 reduces visual clutter and fosters an inviting experience designed to resonate with users on a personal level and enable intuitive mobile experiences across AI features.

A simplified home screen, redesigned One UI widgets, and lock screen—among other features—work together to grant users granular control over every detail and make customization intuitive and seamless.

A redesigned camera UX allows more intuitive control over advanced settings. Camera buttons, controls, and modes have been reorganized to make it easier to find the features you need and to give you a clearer preview of the picture you’re taking or the video you’re recording.

For Pro and Pro video modes, the manual settings layout has also been simplified, making it easier to focus on the picture or video you’re shooting. A new zoom control is available when you’re recording in Pro video mode, allowing you to control the zoom speed for smooth transitions.

The official One UI 7 release will commence with upcoming Galaxy S series devices, featuring additional AI capabilities including enhanced on-device AI functions, starting from the first quarter of 2025. In line with Samsung’s commitment to extend its OS upgrade policy, the update will gradually roll out to other Galaxy devices.

The One UI 7 beta program will be first available for Galaxy S24 series devices in Germany, India, Korea, Poland, the UK, and the U.S., from December 5. Galaxy S24 series users can apply to join the beta program via Samsung Members.

[1] Screen image simulated for illustrative purposes. Actual UX/UI may vary.

[2] Supporting total of 29 languages including local dialects: Arabic, Chinese (China mainland, Hong Kong, Taiwan), English (Australia, India, United Kingdom, United States), Dutch, French (Canada, France), German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese (Brazil, Europe), Romanian, Russian, Spanish (Mexico, Spain, United States), Swedish, Thai, Turkish and Vietnamese. Features may vary depending on each country or region.

Knox Matrix Unlocks Ultimate Transparency

Knox Matrix is Samsung’s vision for the future, enhancing protection through multi-layered, intelligent threat monitoring between connected Samsung devices. One UI 7 sets the foundation for the next frontier of security.

• Knox Matrix monitors devices through Trust Chain, a secure private blockchain — and the new Knox Matrix dashboard introduces an easier way to maintain transparent security across a connected device ecosystem. With One UI 7, it’s more intuitive than ever to check the security status of multiple Samsung smart devices, including Galaxy mobile devices, TVs and home appliances, at a glance. When all connected devices are up to date and no risks are detected, they will show as ‘green,’ or secure. Users can also see if a device is at risk, and the dashboard will prompt an actionable recommendation to mitigate the threat.
• A new recovery method for Enhanced Data Protection adds ease and convenience to the process of retrieving data stored on Samsung Cloud. Enhanced Data Protection keeps connected devices synchronized and secure, also ensuring that if access to a trusted device is lost, users have a backup plan to prevent the loss of their data. With One UI 7, users can now transfer recovered, private data to a new device by verifying the lock screen factor – whether pin, pattern or password – of their previous device.
• As part of Knox Matrix’s Credential Sync, Samsung has developed new ways to manage and secure identities and credentials for today’s hyperconnected world in the form of passkeys[2]. With One UI 7, users can now create and use passkeys to log into their Samsung Account. As digital authentication credentials, passkeys enable a faster, easier way to securely log in to apps, devices and websites — so users can safely sign into their TVs, AI Family Hub refrigerator and more, simply by using the fingerprint sensor on their smartphones.

Maximum Restrictions Boost User Control

Maximum Restrictions establishes a powerful line of defense against today’s cyber threats. One UI 7 further enhances user choice with new features designed to protect those who may need additional safeguards. Maximum Restrictions has been updated with added controls for network connections so users can enjoy the peace of mind that comes from boosted protection without losing access to key device functionalities. Thanks to the added controls, users have the choice to block 2G service and prevent data from being intercepted when connected to potentially unsafe networks. Users can also prevent unintended automatic reconnection to certain Wi-Fi networks[3] that may be less secure, ensuring data remains private while still having the option to connect manually if desired.

This update enhances Maximum Restrictions’ existing suite of protections for Samsung Messages and Samsung Gallery, which allows users to remove location data in shared photos, prevent automatic attachment downloads, and block hyperlinks, previews and shared albums.

More Security Settings Bring Added Device Protection

One UI 7 introduces even more ways users can adjust security settings to best suit the ways in which they use their device. Users can choose to block USB connections to prevent any other access through the USB port while the device is locked, except for battery charging.

To protect against malicious apps that come from sideloading, One UI 7’s new Safe Install system works alongside Auto Blocker to send a warning when a user attempts to download from an unauthorized source, alerting them of security risks and preventing unintentional sideloading on Galaxy devices worldwide[4].

Theft Protection Enhances Data Privacy

One UI 7 introduces new features available only on Galaxy devices to the Android suite of theft protection solutions, enhancing the safeguards in place to ensure personal data remains secure even when devices are lost or stolen. In addition to Theft Detection Lock,[5] Offline Device Lock and Remote Lock, Galaxy users can now leverage additional security measures in Identity Check, an opt-in feature designed for when a device’s PIN becomes compromised. If suspicious activity is detected, users can rest assured that these Galaxy-exclusive protections will kick in.

• When in an unfamiliar location, biometric authentication will be required to make any changes to important security settings that could put personal information at risk.
• As an added safeguard, a one-hour security delay will prevent unauthorized users from making any immediate changes to the device.

One UI 7 is the next step in Samsung’s commitment to privacy on AI, introducing advanced security features to ensure complete protection in the era of AI. The official One UI 7 release will commence with upcoming Galaxy S series devices, featuring additional AI capabilities including enhanced, hardware-dependent on-device AI functions, starting from the first quarter of 2025. In line with Samsung’s commitment to extend its OS upgrade policy, the update will gradually roll out to other Galaxy devices.

The One UI 7 beta program will be first available for Galaxy S24 series devices in Germany, India, Korea, Poland, the UK, and the US, from December 5. Galaxy S24 series users can apply to join the beta program via Samsung Members.

Visit Samsung Malaysia’s newsroom for more updates and news: https://news.samsung.com/my/

[1] Availability, features and specifications provided in this article are subject to change and may vary by market and/or model. Screen image simulated for illustrative purposes. Actual UX/UI may vary.

[2] Timing of availability may vary by region, network provider and/or model.

[3] Maximum Restrictions prevents automatic, unintended reconnection to less secure networks, which may include Open, Opportunistic Wireless Encryption (OWE), or Wired Equivalent Privacy (WEP).This protects users from device traffic that may be interrupted.

[4] Availability and timing will vary by market, OS version and/or model                                                 

[5] Timing of availability may vary by region, network provider and/or model.

Don’t miss out and celebrate this season of giving with one of Samsung’s biggest sales of the year! Whether you’re searching for a great gift for your loved ones or treating yourself for a year of hard work, check out Samsung’s seasonal offerings! For a limited time only, grab that device you’ve been eyeing for an incredible price!

From 1 December to 31 December 2024, Samsung invites you to embrace the holiday spirit with exclusive promotions designed to bring joy and cheer to your gifting season.[1]

For those looking for great value on cutting-edge devices, here’s something to make your season even brighter: Samsung is offering special price reductions on the Galaxy A55 5G and Galaxy A35 5G.

Additionally, enjoy savings of up to RM600[2] off on the Samsung Galaxy S24 FE! For those looking to step into the Galaxy ecosystem, the Galaxy S24 FE provides an exceptional entry-level experience, packed with Galaxy AI and a professional-grade camera. This promotion is valid until 31 December 2024.

Whether you’re eyeing for a foldable device that redefines flexibility, or a multifunctional tablet for both work and play, tis’ the season to make your move. Receive a gift when you purchase the selected items below[4]:

Receive a free Book cover Keyboard Slim (AI Key) when you purchase selected Galaxy Tab S10 models this season as well.[6] This promotion lasts until 31 December 2024.

Don’t miss this opportunity to upgrade your tech or delight someone special with the gift of innovation this holiday season.

This exciting promotion is available at all Samsung Experience Stores, selected Samsung Authorized Retailers, as well as Senheng, Grand Senheng, and senQ stores.

Prefer shopping from the comfort of your home? You’re in luck! The promotion is also available on Samsung’s Online Store. Visit https://www.samsung.com/my/offer/season-of-gifting-2024/mobile to grab your gifts and spread the holiday cheer!

[1] While stocks last. Terms and conditions apply.

[2] First come first served basis, and while stocks last. Terms and conditions apply.  

[3] While stocks last. Terms and conditions apply.

[4] First come first served basis, and while stocks last. Terms and conditions apply.

[5] First come first served basis, and while stocks last. Terms and conditions apply.

[6] While stocks last. Terms and conditions apply.

[7] While stocks last. Terms and conditions apply.

In an era where technology evolves at lightning speed, the integration of artificial intelligence (AI) into our daily lives is no longer a futuristic dream but a present reality. For many, the next big leap in smartphone technology is found within Samsung’s latest innovations, particularly Galaxy AI. As we dive deeper into this new chapter, it’s essential to understand how Galaxy AI caters to the ever-evolving needs of those seeking to upgrade to a more advanced and intuitive experience.

The Dawn of Generation AI

Generation AI represents a seismic shift in how we interact with technology. Unlike previous tech revolutions, AI is not just an addition to our devices but a fundamental transformation in how they operate and serve us. This isn’t just about voice assistants or facial recognition; it’s about a deeper, more intuitive integration that anticipates and responds to our needs.

Young or old, we have acclimated ourselves in a world where technology is not just an accessory but a way of life. Most of us have become digital natives who expect their devices to be not just functional but smart, adaptive, and seamlessly integrated into their daily routines. For us, AI means more than just advanced features; it’s about personalization and efficiency.

For this purpose, many users look to elevate their smartphone experience, seeking features that are more advanced and cutting-edge technology. Transitioning to more advanced mobile devices and incorporating Galaxy AI into their daily lives offers a compelling reason to make the switch.

Samsung’s S series, known for its premium build and top-notch performance, now comes equipped with Galaxy AI, bringing a new level of intelligence to the device. This transition is more than just a hardware upgrade; it’s about embracing a new way of interacting with your smartphone. The S series, with its advanced processors and AI capabilities, ensures that users experience improved camera functionalities, and smarter content creation options.

The Evolution from Older Samsung Phones

Older generation Samsung phones, while reliable and functional, often lack the advanced AI capabilities that define the latest models. As technology progresses, these older devices can feel limited compared to the innovations found in newer models. Galaxy AI represents a significant leap forward in this regard, offering features that were previously unimaginable.

For users of older Samsung phones, upgrading to a model with Galaxy AI means stepping into a world where the device not only meets but anticipates your needs. From enhanced security features to improved camera capabilities and smarter app management, the difference is striking. The AI-driven enhancements ensure that users benefit from the latest advancements in technology, making the upgrade a worthwhile investment.

Joining the S Series Family

Joining the S series family is more than just acquiring a new phone; it’s about joining a community of tech enthusiasts who value cutting-edge technology and premium experiences. Samsung’s S series, with its integration of Galaxy AI, offers a sophisticated blend of style and functionality. The AI-powered features are designed to make every interaction more intuitive and efficient.

For those considering this upgrade, the benefits are clear. Galaxy AI not only improves the performance of your device but also enriches your overall user experience. Features such as adaptive screen brightness, intelligent power management, and advanced photo editing tools are just a few examples of how AI can enhance everyday tasks.

Accessing the Power of AI in Your Everyday Life

The true value of Galaxy AI lies in its ability to integrate seamlessly into everyday life. It’s not just about high-tech features; it’s about making technology work for you in meaningful ways. For instance, Galaxy AI’s predictive text and personalized suggestions make communication faster and more intuitive. Its advanced camera features, powered by AI, ensure that every photo is optimized for the best possible result, while its smart battery management keeps your device running longer, tailored to your usage patterns.

In conclusion, Samsung’s Galaxy AI is setting a new standard for what smartphones can achieve. For Generation Z and those looking to upgrade from the A series or older devices, the S series represents an opportunity to experience the future of mobile technology today. By integrating AI into every aspect of the user experience, Samsung is not just keeping up with technological advancements but leading the way. Embracing Galaxy AI means stepping into a world where your smartphone is not only a tool but an intelligent companion, enhancing every aspect of your digital life.

To explore the latest Samsung Galaxy S Series phones, please visit: https://www.samsung.com/my/smartphones/galaxy-s24-ultra/

Our powerful Galaxy security solutions provide multiple ways to protect you from these cybersecurity threats by securing your device and helping control your privacy. Auto Blocker and Message Guard are two of these safeguards.

Auto Blocker

Auto Blocker is all about choice — providing an opt-in package of additional security measures so that you are completely in control to choose whether you want to explore the customizations enabled by Galaxy’s ecosystem. Auto Blocker will protect your Galaxy device and personal data by preventing app installations from unauthorized sources. The feature will also check for malware and other cybersecurity threats, immediately blocking any malicious activity that could come as a result.

One example of Auto Blocker in action is the prevention of what many people call sideloading, or downloading apps from unverified sources. There are numerous benefits to intentional sideloading, such as added customizations to your phone. But if you do not typically sideload, potential attacks that can come in the form of social engineering fraud like voice phishing — in which threat actors trick you over the phone and talk you into installing malicious software.

The extra level of protection that Auto Blocker provides also stops harmful commands from entering your physical USB port — which could come in handy when charging your phone through an outlet at a public space like an airport.

Turning on Auto Blocker is a quick and simple process that takes less than a minute. Open Settings, go to Security and Privacy, then tap Auto Blocker and select On.

▲ Settings > Security and privacy > Auto Blocker

Message Guard

Cybersecurity threats come in many forms, and each year they become even more sophisticated. One threat that is becoming increasingly common is the zero-click attack, which exploits vulnerabilities in your device software. This can take place any time an image is received and does not require any action whatsoever on the user’s part.

For instance, your phone receives an image and vibrates gently in your pocket or on your bedside table before going still. You haven’t touched your phone or facilitated any input, but someone may already be reading your messages, browsing your gallery or copying your bank details.

Samsung’s Message Guard will neutralize any potential threats that might be hiding in the image before it has a chance to do any harm by effectively trapping the file in an isolated space on your device. While the image is put into quarantine, Samsung Message Guard checks the file bit by bit — processing it in a controlled environment to prevent infection to the rest of your device.

Message Guard works with a range of popular messaging apps that you probably already use, from Google and Samsung apps to Messenger, Telegram and WhatsApp. You don’t need to worry about initiating the process either since Message Guard runs silently and effectively 24/7 in the background without needing to be activated in any way.

▲ Settings > Security and privacy > Auto Blocker > Messaging app protection

Although there is no doubt that cybersecurity threats will continue to evolve and become increasingly common, Samsung’s priority is to always keep you safe because privacy can only be assured with strong security. However you choose to live your life, Galaxy is there — watching your back and ensuring you stay in control.

Security Updates for Longer

While it’s important to have robust security features, it is also crucial to keep them up to date so you are protected against the latest threats. That’s why Samsung is providing up to seven years of security updates and seven years of operating system upgrades, starting with the Galaxy S24 series.[1] This is the longest period of software support currently available for mobile devices, allowing users to keep their phones safely and more reliably for longer.

▲ Settings > Security and privacy > Updates > Security update

[1] Availability and timing of Android OS upgrades and security updates may vary by device model and market.

We are at the beginning of the most exciting, and probably one of the most historic moments in technology. The era of mobile AI is here – which for Samsung opened up by the introduction of Galaxy AI features on the Galaxy S24 series, our first AI phone.

Revolutionizing Mobile Experiences with a Hybrid AI Approach

To bring the real life benefits of generative AI technology to the Galaxy S24 series, we took a hybrid approach to our AI integration. AI offers so many possibilities, and we believe mobile devices are the primary access point for unlocking its potential as users around the globe continue to rely on their phone for most of their day to day needs.

The essential role that mobile devices play in everyday life means they are very personal items that people use during many critical and memorable moments. We understand these behaviors and believe smartphones should work harder so that users can truly make the most of important moments in a simpler, more intuitive and epic way. We also recognize the importance of privacy which is why we give users full control over what they share and what they keep private.

We believe our hybrid approach is the most practical and reliable solution to meet all these needs and puts Samsung ahead of the curve. We are providing users with a balance between the instant responsiveness and extra privacy assurance of on-device AI, and the versatility of cloud-based AI through open collaborations with industry-leading partners in offering a variety of functions they need for daily life.

Expanding Possibilities with On-device AI

We made the ‘Live Translate’ feature on-device AI based, because voice calls are the most basic feature of a smartphone, yet also an intimate and private means of communication. Samsung has committed to empowering users to communicate without language barriers, while at the same time ensuring every communication is safe and private.

To make this feature a reality, our R&D team worked day and night as part of a collaborative process that truly brought out the best in our teams. From determining the right size of AI language models, to training and testing in real-life scenarios, our R&D organizations within the MX business challenged themselves and pushed beyond the limits of what we thought was possible to get this feature running entirely on-device.

Samsung’s global R&D networks around the world, which are in charge of growing the best talents and developing core technologies in each region, have also played a pivotal role. Samsung Research Centers around the globe, including Poland, China, India and Vietnam have dedicated themselves to developing and expanding the languages supported by Galaxy AI. Languages are cultural, contemporary, and localized to help people break down language barriers and communicate more naturally, the role of our local R&D offices is even more crucial in opening up new possibilities for users in more regions than ever before.

All these efforts have enabled Samsung to offer something completely new which I’m excited to share. Soon, Samsung is extending the power of Galaxy AI beyond Samsung’s own native calling app by expanding Live Translate to other third-party message apps to support voice calls. So you can stay in contact with friends or colleagues, communicating on your favorite apps in multiple languages.

And since this feature has been integrated into our on-device AI language translation model, users will be able to experience barrier-free communication without worrying about privacy issues like personal data being shared outside their phone when using Live Translate.

I expect that more and more mobile AI features will be incorporated inside mobile devices as the intelligent computing power of the latest chips – particularly NPUs – advances at a blazing fast speed, along with other technologies. This will enable more people to embrace AI and make every day more convenient while offering greater peace of mind.

Growing Galaxy AI for Tomorrow’s Needs, Today

This exciting news is all part of the extension of our commitment to Galaxy AI and entering the next phase of the mobile AI era. The introduction of Galaxy AI on Galaxy S24 series was only the start. To deliver a completely new and unique AI experience, we will further optimize the Galaxy AI experience for the upcoming foldable devices. Our foldables are the most versatile and flexible form factor in Samsung Galaxy and when combined with Galaxy AI, these two complementary technologies will together unlock all new possibilities.

Samsung is also committed to expanding Galaxy AI experiences across the broader Galaxy ecosystem in a way that only Samsung can. As the mobile AI era moves forward at a rapid pace, Samsung is accelerating mobile AI innovations to meet the needs of not only today, but tomorrow.

To learn more about Galaxy AI, visit: https://www.samsung.com/my/galaxy-ai

Samsung Electronics is excited to announce the launch of the #YouMake promotion on Samsung Online Store, a global event running from May for about a month across over 30 countries. This flagship campaign, now in its third year, embodies Samsung’s vision of enabling consumers to choose products and services tailored to their lifestyles and preferences, enhancing their lives with Samsung’s advanced connected experiences. This year’s theme, “#YouMake the Winning Play with Amazing Offers,” aligns with the upcoming major sports events, such as the UEFA European Football Championship and the Paris Olympics and Paralympics, making it an ideal time to explore Samsung’s innovative product lineup.

Neo QLED 8K: The Ultimate Viewing Experience

The star of this promotion is the Neo QLED 8K TV, designed to immerse viewers in a lifelike experience that rivals watching a game in a real stadium. Key features include:

• 8K AI Upscaling Pro: Automatically enhances low-resolution content to nearly 8K quality.
• AI Motion Enhancer Pro: Uses AI deep learning to detect sports events and adjust ball movements smoothly, optimizing even the smallest details.

Pair the Neo QLED 8K with Samsung Soundbars for an even more immersive sound experience. Features like ‘Moving Sound (Object Tracking Sound)’ analyze optimal sound for each scene, providing immersive surround sound that tracks the movement of the video.

Enhance Your Home Workouts

Not just for watching sports, the Neo QLED 8K can also elevate your home workouts. Connect it with a Galaxy Watch, and you can use the newly launched ‘Workout Tracker’ feature. This feature lets you monitor real-time exercise data such as workout duration and heart rate, making your fitness routine more entertaining and effective.

Stay Informed with Galaxy S24 Series

While enjoying a live game or catching up on sports news on your Galaxy S24, use the ‘Circle to Search’ feature to instantly find information by circling, highlighting, or tapping anything on the screen. For example, during a football game, circle a player’s name to quickly access news articles, player profiles, and stats without interrupting your viewing experience. Stay up-to-date with the latest updates and highlights effortlessly.

Create an Optimal Viewing Environment with Bespoke AI Appliances

Elevate your sports viewing experience with Bespoke AI appliances tailored to your needs. Connect Bespoke AI refrigerators via SmartThings to chill beverages quickly with power cool mode. With BESPOKE AI Laundry, enjoy personalized cleaning as it detects laundry weight, fabric type, and soil level for optimal results.

Don’t miss out on these exclusive offers!

To celebrate the #YouMake promotion, Samsung is offering a range of special deals:

• Samsung Online Home Appliance RM300 OFF Threshold Promotion: Enjoy RM300 off with a minimum spend of RM3,500 on selected home appliances until 31 July 2024[1].
• Samsung Online Mobile Products 10% OFF Voucher Promotion: Receive 10% off from RRP, capped at RM3,000 on selected Mobile Products products using the code GALAXY10 until 31 July 2024[2].
• Samsung Online Home Appliance Shop App 10% OFF Promotion: Get 10% off your first purchase[3] on the Shop App for any home appliances until 31 July 2024[4].

From now until 30 June 2024, take advantage of the Samsung Online #YouMake Next Purchase Voucher Program by purchasing selected Samsung mobile products and receive a voucher code worth up to RM5,000 to use on your next purchase of selected Consumer Electronics (CE) products[5]. Whether you’re eyeing a stunning QLED 4K Smart TV for immersive movie nights, a sleek Smart Monitor for versatile productivity, or a powerful gaming monitor for thrilling gameplay, there’s something for everyone to elevate their entertainment experience.

Enhance your lifestyle with significant savings on Samsung’s cutting-edge technology, including smartphones, tablets, TVs, soundbars, and home appliances. Visit the Samsung Online Store (https://www.samsung.com/my/) or your nearest Samsung retailer to enjoy this limited-time offer. Don’t miss out on making the winning play with Samsung’s #YouMake promotion!

For more information on Samsung’s #YouMake, please visit: https://www.samsung.com/my/youmake/

For more information on Samsung Shop App, please visit: https://www.samsung.com/my/apps/samsung-shop-app/

To download Samsung Shop App on Google Playstore, please visit: https://samsungshop.onelink.me/Stqx/t3t094k5

[1] Terms and Conditions apply. While stocks last.

[2] Terms and Conditions apply. While stocks last.

[3] The 10% off will apply to the total price at checkout.

[4] Terms and Conditions apply. While stocks last.

[5] Terms and Conditions apply. While stocks last.

[6] Terms and Conditions apply. While stocks last.

[7] Terms and Conditions apply. While stocks last.

[8] Terms and Conditions apply. While stocks last.

[9] Terms and Conditions apply. While stocks last.

[10] Terms and Conditions apply. While stocks last.