For many of us, Sundays hold a special place in the rhythm of a busy work week—a precious moment to recharge, pursue passions, and make the most of your time.

With the Galaxy S25 Series by your side, every moment can become an opportunity to elevate both your favorite hobbies and daily tasks. Whether you are capturing memories, staying connected, or organizing your day, the Galaxy S25 Ultra, Galaxy S25+ or the Galaxy S25 are here to help you carve out another Sunday morning to be spent meaningfully, just the way you like it.

“Sunday is a day for meetups and creating memories”

Love spending time with friends or loved ones on weekends? A happy feeling might be your Sunday vibe as you head out to meet your favorite people and create memories together.

Whether it’s a spontaneous selfie during brunch or filming a dance everyone just learned, the Galaxy S25 Ultra is a powerful companion that helps you create lasting memories. Experience improved color and next-level clarity with the Galaxy S25 Ultra’s AI-enhanced ProVisual Engine[1], coupled with the new 50MP ultrawide camera sensor that levels up your photos and videos with exceptional clarity and vibrancy.

From simple touchups to creating cinematic masterpieces, the Galaxy S25 Ultra’s long-lasting  5,000mAh battery[2] allows you to edit on-the-go. With an immersive 6.9-inch QHD+ Dynamic AMOLED 2X Display[3], harness your editing prowess with intuitive tools like Filters which delivers film-like aesthetic for photos and videos, Log Video[4] that captures more highlights and shadows without the need for professional equipment, and much more.

“Sundays are the time to catch up on all my tasks”

For some, Sundays are set aside as time to prepare for the week ahead. Whether you are catching up on your to-do list or setting out to finish up some work, the Galaxy S25 and Galaxy S25+ are here to help you stay organized and productive with a full suite of the latest Galaxy AI features.

This includes Now Brief[5] that gives you daily briefings in the morning with reminders on chores like groceries and more, followed by a recap of the day’s events in the evening with activity insights. For creatives, Drawing Assist[6] also helps you brainstorm fresh ways to bring your ideas to life through sketches, text or image prompts.

With the Galaxy S25 Series by your side, you’ll be looking forward to making Sundays – and every day – a truly meaningful time of creating, exploring your passions and getting things done, just the way you like it.

Check out the Galaxy S25 Series and make your everyday amazing

To buy the Samsung Galaxy S25 Ultra, please visit: http://www.samsung.com/my/smartphones/galaxy-s25-ultra/buy/

[1] Compared to previous models.

[2] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,855mAh. Actual battery life may vary depending on network environment, usage patterns and other factors.

[3] Measured diagonally, Galaxy S25 Ultra’s screen size is 6.9-inch in the full rectangle and 6.8-inch with accounting for the rounded corners; actual viewable area is less due to the rounded corners and camera hole.

[4] Galaxy S25 Series and above supports Log Video. Results may vary depending on editing method and/or shooting conditions. Original Log Video footage may appear flat and gray. Color grading is needed by using certain editing tools.

[5]  Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model and apps. Some features may require a network connection. Modes and Routines need to be enabled to use Personal Data Engine for context-based Routines suggestions. User needs to consent to access permissions such as photos, videos, audio files, and calendar events. May not display moments depending upon exposure policy. The description of photos provided by moments may not align with the user’s intent. Notifications for coupons only available for coupons added to Samsung Wallet with expiration date. To check the Energy Score, the health data tracked from Samsung Galaxy Watch or Samsung Galaxy Ring must be synchronized with the Samsung Health App. The result is for your personal reference only and is not intended for medical purposes.

[6] Drawing assist feature requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image has been generated by AI. The accuracy and reliability of the generated output is not guaranteed.

Samsung Electronics has achieved numerous firsts in mobile camera performance and technology since the pre-smartphone era. From the Galaxy S’s 5-megapixel (MP) rear camera in 2010 — at the dawn of the smartphone era — to the Galaxy S25 Ultra’s 200 MP ultra-high-resolution camera, 50 MP ultra-wide-angle camera, and suite of Galaxy AI editing features, Samsung has continuously redefined what a smartphone camera can do.

“Always one step ahead” – For the past 15 years, Samsung has always been one step ahead, pushing mobile photography to new heights and ushering in a new era of Galaxy camera technology. Explore this groundbreaking journey in the infographic below.

To buy the Samsung Galaxy S25 Series, please visit: https://www.samsung.com/my/smartphones/galaxy-s25-ultra/buy/

Samsung Electronics Co., Ltd. today has revealed the full specifications of the Galaxy S25 Edge, a category-defining slim smartphone joining the Galaxy S series. Crafted with style and strength in mind, Galaxy S25 Edge strikes a new balance of premium, pro-level performance in a resilient titanium body only 5.8mm thick. S25 Edge delivers on the S series legacy, integrating an iconic Galaxy AI-enabled camera and unleashing a new realm of creativity in an effortlessly portable device.

“Galaxy S25 Edge is more than a slim smartphone. The superior engineering that brought this revolutionary smartphone to life illustrates a commitment to overcoming barriers that helps Galaxy deliver truly unexpected premium experiences for people around the world,” said TM Roh, President and Acting Head of the Device eXperience (DX) Division at Samsung Electronics. “S25 Edge not only marks a breakthrough for its category, but it also accelerates important innovation across the mobile industry.”

Exceptionally Sleek and Strong Design

With a thin 5.8mm chassis, Galaxy S25 Edge is a remarkable feat of engineering that reimagines nearly every element of smartphone design for an even more compact and convenient experience. Its refined frame bridges form and function at just 163 grams, taking slim smartphones to the next level while staying true to the Galaxy S series’ unified design.

Alongside its streamlined silhouette comes exceptional resilience. The optimally curved edges and sturdy titanium frame offer enduring protection for everyday use. The latest Corning® Gorilla® Glass Ceramic 2, a new glass ceramic offering that delivers engineered resilience, is used for the front display to yield both vibrancy and strength on Galaxy S25 Edge.

Dynamic Creativity with a Pocketable 200MP Camera

The slim and light design of Galaxy S25 Edge makes it easier than ever for users to capture memorable moments and express their creativity anytime, anywhere. The 200MP wide lens upholds the Galaxy S series’ iconic camera experience while taking Nightography to a new level. Thanks to its ultra-high resolution, users get sharper photos while maintaining clearer shots with large pixel size —capturing images with over 40% improved brightness[1] in low-light environments. The 12MP ultra-wide sensor features autofocus, which powers crisp, detailed macro photography for even more creative flexibility.

Galaxy S25 Edge benefits from the same ProVisual Engine that was optimized for Galaxy S25 with pro-grade enhancements, like providing sharp details for clothes or plants and natural, true-to-life skin tone in portraits. Galaxy AI-powered editing features, including fan-favorites like Audio Eraser[2] and Drawing Assist[3] are all brought over from the Galaxy S25 series, pairing advanced creative and editing tools with a never-before-seen slim form factor.

Peak Performance Expertly Configured in Ultra-Slim Housing

Galaxy S25 Edge is built to deliver premium performance, starting with the Snapdragon 8 ® Elite Mobile Platform for Galaxy, the same processor available in all Galaxy S25 series devices globally. Customized by Qualcomm Technologies, Inc., the chipset powers Galaxy S25 Edge’s on-device AI processing capabilities and offers reliably fast performance all day. Galaxy S25 Edge also keeps its cool under sustained use thanks to a reconfigured vapor chamber that is now thinner, yet broader for steady heat dissipation.

Matching the Galaxy S series’ renowned performance standards, Galaxy S25 Edge features advanced, efficient AI image processing with ProScaler[4], which delivers a 40% improvement[5] in display image scaling quality, while incorporating Samsung’s customized mobile Digital Natural Image engine (mDNIe).

A Trusted Companion with Galaxy AI

Integrating Galaxy AI at nearly every touchpoint, Galaxy S25 Edge offers our most natural and context-aware mobile AI experiences. Users get personalized, multimodal AI capabilities with peace of mind that their personal data is always safe.

Mirroring the broader Galaxy S25 series, Galaxy S25 Edge integrates AI agents that work seamlessly across multiple apps, helping as a true AI companion to get things done more easily. Galaxy AI also gets better at integrating with daily routines. Now Brief and Now Bar[6] include third-party app integrations for greater convenience and helpful reminders during everyday commuting, dining and more.

Thanks to Galaxy’s deep integration with Google, Galaxy S25 Edge brings Gemini’s latest advancements to more users. For example, with Gemini Live’s[7] new camera and screen sharing abilities, users can show Gemini Live what they see on their screen or in the world around them while simultaneously interacting with it in a live conversation.

Experiences powered by Galaxy AI on Galaxy S25 Edge aren’t just convenient—they’re designed with privacy at the core. On-device AI processing enables data to be secured by Samsung Knox Vault, continuing Samsung’s unwavering commitment to provide hyper-personalized mobile experiences while never sacrificing privacy.

Rooted in craftsmanship and driven by performance, Galaxy S25 Edge delivers pro-level photography, personalized AI experiences, and more. It goes beyond a slim form factor to challenge expectations for what a smartphone can be.

Availability

Galaxy S25 Edge will be available in a captivating range of colors, including Titanium Silver, Titanium Jetblack and Titanium Icyblue.[8]

For more information about Galaxy S25 Edge and the Galaxy S25 series, please visit: Samsung Newsroom, SamsungMobilePress.com or Samsung.com.

Specification Table

*Specifications may vary by market.

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

[1] Compared to Galaxy S25.

[2] Results may vary per video depending on sounds present in the video. Samsung Account login required. Certain types of sound can be detected such as voices, music, wind, nature, crowd and noise. The actual sound detection may vary depending on audio source, and the condition of the video. Accuracy of results is not guaranteed.

[3] Drawing Assist feature requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[4] ProScaler feature is supported on Galaxy S25+, Edge and Ultra models. Image quality can be enhanced up to QHD+, depending on the screen resolution setting of the device.

[5] Compared to Galaxy S24 series. Based on PSNR (Peak Signal-to-Noise Ratio) test.

[7] Check responses for accuracy. Compatible with certain features and accounts. Internet connection required. Available in select countries and to users 18+.

[8] The Galaxy S25 Edge is not available for purchase in Malaysia.

Imagine this: You’re planning a trip overseas, this entails the task of trying to find a good local restaurant, figuring out the metro system, booking tickets to a cultural show, and messaging your friends back home to share the excitement. Sounds like how typical group travelling is, right? Now imagine doing all of that with just a few voice commands. That’s the magic of performing seamless actions across apps on the Galaxy S25 Series.

It’s fast. It’s smart. It’s like having your own personal travel assistant—powered by Google Gemini—right in your pocket.

Whether you’re exploring the bustling streets of Tokyo, soaking up the art in Paris, or hunting down the best street food in Bangkok, the Galaxy S25 Series helps you elevate your adventure from “just okay” to absolutely epic.

Simplify the Info Overload

Reading through travel blogs or watching city guides can be overwhelming. But now, you can just say:

> “Summarize this video for me and list down the places visited and save it to my notes.”

Gemini will cut through the noise and give you the essentials, making your planning faster and smoother.

By performing seamless actions across apps—it’s your passport to easier, stress-free travel. From booking your next adventure, navigating foreign cities, connecting with friends, to simply soaking in the experience, your Galaxy S25 Series is the ultimate jet-setting sidekick.

Be the Spontaneous Explorer

Let’s say you just landed in Seoul and feel like catching a concert, but don’t know what’s happening. Seamlessly, press talk and let your device guide you:

> “Search for live shows happening in Seoul this weekend and send it to Alan.”

Boom. Instantly, you get a list of events—maybe even discover a cool underground gig. Congrats, you’re now the ultimate travel planner—without lifting more than a finger.

Navigate Like a Local

Getting around in a new country can be tricky, especially if you’re hopping on subways, buses, and trams. But all you have to do is say:

> “I want to go to Asakusa tomorrow. Make a note on the best time to leave from Shibuya to arrive at 6pm.”

Your Galaxy S25 instantly pulls up the route, ticket info, and even suggests must-try food spots around your stop (because what’s a trip without good food, right?).

Conquer the Language Barrier

Need to order food, ask for directions, or understand signs in a foreign language?

> “Translate this menu for me and make recommendations on what I should order within a budget.”

Whether it’s sushi in Tokyo, tapas in Madrid, or pasta in Rome—you’ll know exactly what you’re ordering.

Everyone’s Hungry?

Searching for restaurants for a large group can be a hassle. So try asking Gemini:

> “Find restaurants with vegetarian, gluten-free options that are halal and send it to John.”

Traveling with a group can be challenging, but with the Samsung Galaxy S25 Series and Gemini by your side, planning becomes effortless and your journey smooth and stress-free.

Experience seamless actions across apps with Rebates of Up to RM1,600 Today!

Until 30 April 2025, experience the full power of Galaxy AI and enjoy rebates of up to RM1,600 when you upgrade to these selected Samsung Galaxy devices.[1]

Visit https://www.samsung.com/my/mobile/ to check out these devices and choose your Galaxy AI companion today!

[1] While stocks last. Terms and conditions apply.

Through AI-powered assistance, Galaxy users can more naturally engage in conversational interactions that make everyday tasks easier. Just press and hold the side button to show Gemini Live[1] what you see while simultaneously interacting with it in a live conversation.

Imagine picking out an outfit or reorganizing a closet. Gemini Live can now make those everyday decisions easier. By simply pointing the camera, users can get suggestions on how to categorize items and optimize space, or share their screen while browsing online retailers to receive personalized style advice. With the ability to see what the user sees and respond in real time, Galaxy S25 series feels like a trusted friend who’s always ready to help.

“Together with Google, we are marking a bold step toward the future of mobile AI, delivering smarter interactions that are deeply in sync with how we live, work and communicate,” said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience Business at Samsung Electronics. “With this new visual capability, Galaxy S25 series brings next-generation AI experiences to life, setting new standards for how users engage with the world through their devices.”

On April 7, Gemini Live with camera and screen sharing capabilities will start rolling out to all Galaxy S25 series users at no additional cost. For more information about Galaxy S25 series, please visit: Samsung Newsroom, Samsungmobilepress.com and Samsung.com.

To buy the Samsung Galaxy S25 Series: https://www.samsung.com/my/smartphones/galaxy-s25-ultra/buy/

[1] Check responses for accuracy. Compatible with certain features and accounts. Internet connection required. Available in select countries and to users 18+.

Samsung Newsroom stepped inside the booth to witness Samsung’s vision for a smarter, more intuitive smartphone experience come to life in Barcelona.

▲ Samsung Electronics at Mobile World Congress 2025

New Ways To Get Things Done

Visitors saw firsthand how Galaxy AI simplifies everyday tasks by seamlessly moving across multiple apps. For example, they experienced how, with a simple voice command after pressing and holding the side button, AI could find this year’s schedule of El Clasico matches and add it to Samsung Calendar in one smooth motion.

▲ Galaxy AI simplifies scheduling by searching for events and saving them to Samsung Calendar in one go.

Visitors also engaged with Gemini Live, a conversational AI assistant that facilitates brainstorming, learning and rehearsing through natural, real-time interactions. Supporting images, PDF files and more, the feature provides a multimodal AI experience designed to enhance user productivity and creativity.

▲ Gemini Live allows users to have real-time conversations and multimodal interactions with AI.

Another standout feature at the booth was Now Brief, which learns the routines of users and provides them with personalized snapshots of information throughout the day on the lock screen via the Now Bar. The feature can also share practical recommendations, such as the ideal time to depart for a planned trip or the most efficient route to an appointment location. Attendees experienced how Now Brief helps users kickstart their morning with their schedules and sleep data, then later unwind in the evening with a summary of daily activity insights.

▲ Now Brief delivers essential information tailored to the user in a concise and timely manner.

New Ways To Create

The Galaxy S25 series also introduces new ways to create with state-of-the-art camera technology powered by the ProVisual Engine. At Samsung’s booth, guests explored how AI-enhanced photography tools make capturing, editing and organizing content more seamless and intuitive.

Portrait Studio and Filters allowed visitors to apply expressive, AI-generated effects to their photos. Attendees saw firsthand how filters personalized and enhanced portraits, adding a unique, artistic touch to each image.

▲ Custom filters seamlessly adjust portraits to match the desired aesthetic and streamline the photo editing process.

Another highlight was the Nightography feature, which has evolved with Galaxy AI to take low-light photography and videography to the next level. Visitors also marveled at the Galaxy S25 Ultra’s 50MP ultra-wide-angle camera. The camera’s expansive field of view makes it the ideal option for capturing group photos and breathtaking landscapes.

▲ Nightography allows users to capture crisp, noise-free videos even in low-light environments.

The Drawing Assist feature amazed guests as well, illustrating AI’s ability to transform hand-drawn sketches into high-quality works of art in a variety of styles. Attendees witnessed how AI, whether it be through text input, images or freehand drawings, elevated creative expression with precision and flair.

▲ With Drawing Assist, users can bring their imagination to life as polished visuals

New Ways To Play

Toward the end of their booth tour, visitors explored the Snapdragon® 8 Elite for Galaxy, the Galaxy S25 series’ customized processor designed to deliver high-speed gaming, seamless multitasking and stunning visuals. The Galaxy S25 Ultra also boasts a vapor chamber 40% larger than that of its predecessor, a key upgrade that helps the device maintain its powerful performance over extended periods of time.

▲ The Galaxy S25 series delivers a smooth, immersive gaming experience powered by the Snapdragon® 8 Elite for Galaxy processor

Samsung’s showcase at MWC 2025 highlighted the transformative role of Galaxy AI in redefining mobile interactions. With its suite of intelligent tools, the Galaxy S25 series demonstrated how AI-driven innovation is shaping the future of smartphones.

Samsung continues to push the boundaries of mobile technology, blending AI and advanced hardware to deliver smarter, more intuitive experiences for users worldwide.

For more information, please visit: https://www.samsung.com/my/

Samsung Newsroom unboxed the Galaxy S25 Ultra to reveal the premium colors, refined design and improved performance that set this form factor apart from previous models.

First Impressions of the Galaxy S25 Ultra

▲ (From left) The Galaxy S23 Ultra, Galaxy S24 Ultra and Galaxy S25 Ultra packaging

The packaging of the Galaxy S25 Ultra marks a significant departure from its predecessors. While Samsung has traditionally reflected each device’s form factor, color and materials into its packaging, the Galaxy S25 Ultra shifts to a silhouette-driven design instead of a direct depiction of the device.

In line with previous models, the box is made from recycled paper materials — reinforcing Samsung’s ongoing commitment to sustainability.

The Galaxy S25 Ultra box contains the device, an S Pen, a USB-C cable and a simple user manual. Matched to the device’s color, the S Pen seamlessly fits into the lower side of the Galaxy S25 Ultra’s frame to ensure a cohesive design while maintaining practicality.

When held, the device’s metallic finish and subtle blue sheen attract attention. The Titanium Silverblue color exhibits a delicate interplay of gray and blue hues depending on the angle of light, creating a dynamic and sophisticated aesthetic.

▲ The colors of the Galaxy S25 Ultra

A modern titanium color palette gives the Galaxy S25 Ultra a sophisticated appearance. The four standard colors include Titanium Silverblue, Titanium Black, Titanium Whitesilver and Titanium Gray. Additionally, three colors — Titanium Jetblack, Titanium Jadegreen and Titanium Pinkgold — are available exclusively on Samsung.com.

A Sophisticated Design Embodying the Galaxy S Series Identity

▲ A comparison of the corners on the Galaxy S24 Ultra and Galaxy S25 Ultra

One of the most noticeable changes in the Galaxy S25 Ultra is its corners. Replacing the sharp angles of its predecessor, the new rounded design gives the device a smoother look. The side frame has transitioned from a curved shape to a more angular one, enhancing visual appeal and grip comfort.

This design evolution is consistent across all three models in the Galaxy S25 series including the Galaxy S25 and Galaxy S25+ — creating a unified and polished aesthetic that pushes the Galaxy S series identity to new heights.

▲ The Galaxy S25 Ultra’s camera rings are now black.

The Galaxy S25 Ultra’s camera design has been upgraded as well, featuring black rings that seamlessly blend in with the lenses. The subtly raised floating structure creates a more polished look, while the thicker camera rings improve durability.

▲ A comparison of the Galaxy S24 Ultra and Galaxy S25 Ultra camera design

Enhanced Usability on a Larger, Slimmer Display

The Galaxy S25 Ultra offers an elevated viewing experience through a larger display. Boasting a 6.9-inch[1] Quad HD+ screen that is 0.1 inches larger than its predecessor, the device features a Dynamic AMOLED 2X display and 120 Hz adaptive refresh rate to ensure fluid transitions and immersive clarity.

▲ The Galaxy S25 Ultra has an expanded screen.

The main display of the Galaxy S25 Ultra is equipped with Corning^® Gorilla^® Armor 2, a glass ceramic cover material for mobile devices. Engineered for durability, the screen is more resistant to damage than before. Additionally, the device is our first to incorporate an anti-reflective feature in the glass ceramic material — ensuring clear and vivid visuals both indoors and outdoors.

▲ The Galaxy S25 Ultra delivers an immersive viewing experience.

▲ The Galaxy S25 Ultra features slimmer bezels compared to previous models.

The thinner bezels are another impressive aspect of the Galaxy S25 Ultra. Compared to its predecessor, the bezels have been reduced by 0.2 mm — now measuring at just 1.32 mm. This significant reduction offers a more refined look while maximizing screen immersion.

▲ The Galaxy S25 Ultra is now lighter and more portable.

The Galaxy S25 Ultra offers a more stable and secure grip, thanks to its lightweight design. Even with enhanced performance, the device maintains a sleek profile of 8.2 mm and 218 g — 0.4 mm thinner and 14 g lighter than its predecessor.

▲ The Galaxy S25 Ultra is easier to grip.

The Galaxy S25 Ultra sets a new benchmark for AI smartphones, combining sophisticated aesthetics with powerful performance. Samsung looks forward to the unparalleled mobile experiences the Galaxy S25 Ultra will deliver with its refined design and enhanced usability.

[1] Measured diagonally, Galaxy S25 Ultra’s screen size is 6.9-inch in the full rectangle and 6.8-inch with accounting for the rounded corners; actual viewable area is less due to the rounded corners and camera hole.

▲ New York 500 Broadway, Galaxy Experience Space

“The Galaxy S25 series is a fundamental shift in how we interact with our phones,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “We are thrilled to see how our users will enjoy this true AI companion that offers seamless and intuitive solutions in their daily lives.”

▲ Dubai The Bay Festival City Mall, Galaxy Experience Space

On the Galaxy S25 series, AI agents with multimodal capabilities are integrated within the One UI 7[ii] platform to perform complex tasks seamlessly across apps and enable natural user interactions through speech, text, videos and images. Now Brief[iii] provides tailored suggestions to guide through the day and Now Bar[iv] offers a new hub for ongoing activities. From enhanced productivity with Writing Assist to limitless creativity unleashed by Drawing Assist,[v] the expanded capabilities of Galaxy AI[vi] continue to empower users in every aspect of their daily lives.

Interactions with the Galaxy S25 series are also more intuitive. With just a single command, Gemini[vii] can effortlessly find a user’s favorite sports team’s schedule and add it to Samsung Calendar. Additionally, Google’s enhanced Circle to Search[viii] now gives users more helpful information with AI Overviews and one-tap actions.

▲ Vietnam Ho Chi Minh City, Galaxy AI Sai Gon Terminal

The Galaxy S25 series further refines and enhances the core capabilities that define the Galaxy experience. Powering the Galaxy S25 series globally, the Snapdragon^® 8 Elite Mobile Platform for Galaxy fuels on-device processing for more responsive AI experiences. With unique customizations for Galaxy, including ProScaler[ix] and Samsung’s mobile Digital Natural Image engine (mDNIe), the Galaxy S25 series boasts enhanced AI image processing and display power efficiency. The newly introduced 50MP ultrawide camera sensor for the Galaxy S25 Ultra delivers epic shots from every range in exceptional clarity, while professional grade controls like Virtual Aperture and Samsung Log turn any photo or video into the ultimate visual experience.

▲ Indonesia Jakarta Kota Kasablanka, Galaxy Experience Space

The Galaxy S25 series is Samsung’s first smartphone lineup to support Content Credentials, based on the open technical standard from the Coalition for Content Provenance and Authenticity (C2PA). Samsung has also joined the C2PA as a member, alongside industry leaders including Adobe, Microsoft, OpenAI, Google, Publicis Groupe and more, all collaborating to establish Content Credentials as the universal standard for digital content provenance. In line with its commitment to responsible mobile AI innovation, Samsung adopted this standard to enhance transparency for content created and edited with generative AI.

Starting February 7, the Galaxy S25 series will be widely available through carriers and retailers and on Samsung.com. Galaxy S25 Ultra is available in Titanium Silverblue, Titanium Black, Titanium Whitesilver and Titanium Gray. Galaxy S25 and Galaxy S25+ come in Navy, Silver Shadow, Icyblue and Mint. More unique color options are also available exclusively at Samsung.com,[x] including Titanium Pinkgold, Titanium Jetblack and Titanium Jadegreen for Galaxy S25 Ultra as well as Blueblack, Coralred and Pinkgold for Galaxy S25+ and Galaxy S25.

All Galaxy S25 devices will come with six months of Gemini Advanced and 2TB of cloud storage at no extra cost. Gemini Advanced comes with Samsung’s most capable AI models and priority access to the newest features like Gems, custom AI experts for any topic, and Deep Research, which acts as a personal AI research assistant.

▲ Mexico City Santa Fe Mall, Galaxy Experience Space

▲ Brazil Sao Paulo, Galaxy S25 launch event

▲ Germany Berlin, Galaxy Experience Space

To buy the Samsung Galaxy S25 series, please visit: http://www.samsung.com/my/smartphones/galaxy-s25-ultra/buy/

[i] Supported languages include Arabic, Bengali, Bulgarian, Chinese (Simplified / Traditional), Croatian, Czech, Danish, Dutch, English, Estonian, Farsi, Finnish, French, German, Greek, Gujarati, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Kannada, Korean, Latvian, Lithuanian, Malayalam, Marathi, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Slovak, Slovenian, Spanish, Swahili, Swedish, Tamil, Telugu, Thai, Turkish, Ukrainian, Urdu and Vietnamese. 

[ii] The official One UI 7 release will commence with the latest Galaxy S series devices. The update is expected to gradually roll out to other Galaxy devices.

[iii] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, or apps. Some features may require a network connection.

[iv] Availability of functions supported within the apps may vary by country. Some functional widgets may require a network connection and/or Samsung Account login.

[v] Drawing Assist feature requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[vi] Samsung Account login may be required to use certain Samsung AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier. Some function availability may vary by device model. Galaxy AI service may be limited for minors in certain regions with age restrictions over AI usage. Galaxy AI features will be provided for free until the end of 2025 on supported Samsung Galaxy devices. Different terms may apply for AI features provided by third parties.

[vii] Gemini Extensions feature availability varies based on content. Internet connection, Android device, and set up required. Language availability varies. Results for illustrative purposes and may vary. Check responses for accuracy.

[viii] Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language, or device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off.

[ix] ProScaler feature is supported on Galaxy S25+ and Ultra models. Image quality can be enhanced up to QHD+, depending on the screen resolution setting of the device.

[x] Availability of colors may vary by market and network provider.

The process starts by collecting previously used Galaxy smartphones, such as those from trade-in programs. The batteries are carefully dismantled, discharged and shredded to safely recover cobalt. Then, the shredded fragments are processed into “black mass,” a powder mixture containing cobalt and other metals. The black mass undergoes further processing to extract cobalt, which is then used to produce cathode material—an essential component of smartphone batteries. The remaining cobalt goes through the final stage of the battery manufacturing process, becoming an integral part of the new Galaxy S25 batteries, with each Galaxy S25 battery featuring 50% recycled cobalt.[2]

Samsung will continue to expand the use of our new recycled cobalt batteries into our ecosystem to accelerate circularity.

Check out the video below to learn more about how Samsung’s innovative Circular Battery Supply Chain is paving the way for a more sustainable future.

[1] Inclusion may differ by markets.

[2] A minimum of 25% of the Galaxy S25 battery is cobalt by weight, 50% of which is recycled cobalt.

To explore our latest flagship smartphones and the transformative potential of AI agents, Samsung Newsroom joined the third Galaxy Tech Forum session, titled “True AI Companion: Impact on Life and What’s Next.”

▲ (From left to right) Bob O’Donnell, Sameer Samat, Jay Kim, Christopher Patrick and Dr. Chris Brauer

More Natural, Intuitive and User-Friendly Mobile AI

The session kicked off with welcome remarks from Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience Business at Samsung Electronics.

“Yesterday was a very exciting day for us as we launched the Galaxy S25. It’s another big step forward in the AI era,” Kim said. “We’re very excited to be here with our partners today, especially (excited) to talk about everything we did together to launch the Galaxy S25 series.”

▲ Jay Kim from Samsung Electronics

Moderator Bob O’Donnell, President and Founder of TECHnalysis Research, posed questions to the panelists about the benefits the Galaxy S25 series will bring to users, as well as the barriers blocking certain consumers from using mobile AI.

“AI should make users’ lives better. We study consumer habits, constantly trying to gain a better understanding of our customers,” Kim said. “Ultimately, what we’re trying to do is minimize how much effort it takes to input while maximizing the output. To do that, we look at what consumers do on their phones, define the potential use cases alongside our partners, and put it all together in our devices for the best possible consumer experience.”

▲The Galaxy Tech Forum discussion on Galaxy AI

“Multimodality can help people become more efficient while AI agents can help people become more productive,” Kim continued. He also highlighted Samsung’s commitment to openly collaborating with its partners to drive progress forward and expressed his excitement for the possibilities AI innovations will bring as part of a new chapter in mobile technology.

Expanding the Galaxy AI Ecosystem Through Open Collaboration

During the session, Samsung offered an inside look at the work done in partnership with Google and Qualcomm to better streamline the Galaxy S25 series’ AI innovations.

“Even though the benefit value of mobile AI is really high, it’s of no use if you can’t access it. We had to look at what was already part of the consumer experience and contemplate how we could enhance those experiences in a way that would bring real benefits, but still be easy enough to access,” Kim explained. He noted that close collaboration was essential, particularly in integrating Google’s Gemini intelligence and Qualcomm’s on-device processing capabilities.

▲ Sameer Samat from Google

“AI is still transitioning from something that is interesting to something that really feels mainstream, and what matters to people the most is the use cases that are truly helpful,” said Sameer Samat, President of Android Ecosystem at Google. “For example, I can ask Gemini to add all the Golden State Warriors home games to my personal calendar, or take a picture of dirty laundry and the panel of the washing machine and have Gemini tell me which setting I should use. That is pretty powerful. And there’s no better place to experience something like that than on your smartphone, and I’m super happy that we’re doing this together with the S25 series.”

▲ Christopher Patrick from Qualcomm

Key drivers of multimodal AI capabilities, like Qualcomm’s Snapdragon 8 Elite chipset, were also highlighted, showcasing technology that simultaneously processes multiple forms of information, including voice, images and text.

“The Galaxy S25 series is going to be a completely new experience. You’ll be able to engage with your personalized AI assistant like never before; it doesn’t just feel like interacting with a real person, it perceives your environment and can interact with content shown on your camera,” said Christopher Patrick, Senior Vice President and General Manager for Mobile Handsets at Qualcomm. “Our collaboration with Samsung to customize the chipset to make these new capabilities feel seamless is something I’m really proud of.”

Breaking Barriers: Mobile AI’s Role in Enhancing Quality of Life

During the session, Samsung also presented the findings of a global study conducted in partnership with London-based research firm, Symmetry, that examined the link between mobile AI use and quality of life. The speakers delved into the study’s key implications and offered valuable insights.

▲ Dr. Chris Brauer from Goldsmiths, University of London, and Symmetry

“The rate of AI innovation is astounding, but what struck me about the research we did with Samsung was that the rate of mobile AI adoption is also rising at a rapid rate,” said Dr. Chris Brauer, Director of Innovation in the Institute of Management Studies at Goldsmiths, University of London, and Chief Innovation Officer at Symmetry. “Frequent consumer use of mobile AI globally has nearly doubled in just six months, jumping from 16% in July to 27% in January.” Dr. Brauer also outlined key findings concerning certain barriers to entry the research found around mobile AI.

“We found a really interesting theme among those less willing to adopt the technology: doubt,” Dr. Brauer said. “Doubt in AI’s ability to bring meaningful benefits to everyday life (56%), doubt and a lack of high confidence to use AI to its full potential (85%) and doubt around privacy and whether AI can be trusted (90%). There’s immense potential with this technology, but what’s also clear are the very real barriers that must be addressed responsibly for wider adoption to take place.”

▲ The Galaxy AI discussion session at the Galaxy Tech Forums

The Galaxy AI session concluded with the panelists agreeing that mobile AI innovation is set to revolutionize every aspect of modern life. As representatives of the fast-moving industry, they also vowed to develop related technologies in a responsible manner beneficial to all of humanity.