Innovation is often measured by what we can see – larger screens, thinner frames, or more vibrant displays. However, the most profound shifts occur when the technology itself begins to disappear.

We are stepping into an era where technology should feel like an extension of intent rather than a tool we must learn and manage. In short, we are moving away from digital complexity towards everyday convenience.

For over a decade, the smartphone experience has been defined by touch-based navigation. People all over the world have become accustomed to tapping on screens and managing fragmented applications to complete simple tasks. For this era to close, mobile experiences must become more proactive and adaptive, understanding context and providing assistance the moment it is needed.

With the all-new Galaxy S26 series, the next chapter begins here. The path forward is not about adding more apps, but instead about creating an invisible architecture that enables easier daily living.

SEAO is Primed for an AI Revolution

Southeast Asia and Oceania (SEAO) represents one of the most dynamic, mobile-first digital economies in the world. Google’s recent e-Conomy SEA 2025 report[1] highlights a powerful base of 200 million new users that have come online over the last decade across Southeast Asia. With three in five people now shopping online, and over 60% of all payments being made digitally, the region’s digital fluency has driven a surge in interest towards artificial intelligence (AI), at three times the global average.

This momentum is equally profound across Oceania, where AI has moved rapidly from a concept to a core business driver. In New Zealand, a significant 91% of businesses report efficiency improvements from AI, with half also citing positive financial impact[2]. Australian businesses are mirroring this shift as well; with 40% of SMEs currently adopting AI[3] and agreeing that AI offers a competitive edge and compelling use cases that can transform their operations.

The launch of the Galaxy S24 series two years ago marked the transition from smartphone to a new era of AI phones. Today, for the millions across the diverse SEAO region — from hyper-connected urban hubs to rapidly developing tech frontiers — the phone has become more than a tool, and instead the primary platform for navigating life.

As our region accelerates its adoption of AI, true advancement is achieved when everyday use is powered by seamless anticipation of needs. For instance, the Galaxy S26 Ultra features Samsung’s most intuitive and user-friendly AI experience to date. Features like Now Nudge[4] provide proactive and relevant context-aware suggestions, while Now Brief[5] surfaces timely reminders for important events. The reliable delivery of these experiences requires a foundation of customized hardware, such as the Snapdragon® 8 Elite Gen 5, which is designed for high-speed on-device performance on the Galaxy S26 Ultra. Sitting quietly beneath the interface, this hardware orchestrates how intelligence understands context to enable intuitive workflows.

The Power of Open Intelligence

To harness these advancements without forcing people to learn entirely new interfaces, technology demands a deeply integrated approach. We understand that customers prefer having a choice in the tools they use, so Galaxy S26 Ultra also comes with a choice of agents[6] to help users complete tasks more easily with a single button press or voice prompt. As we see it, the future lies in an open ecosystem of AI-powered features that users can embrace with confidence—knowing their personal data is secure while enjoying the benefits of a multi-agent experience that is backed by Samsung’s commitment to collaborative protection.

Crucially, this AI transformation cannot be reserved for a select few. We are committed to the democratization of mobile AI, targeting an expansion to over 800 million users globally in 2026. True progress is only achieved when advanced capabilities reach the masses, ensuring broad availability to all.

Trust as the Foundation

With increased power comes a heightened need for trust. As both consumers and organizations scale their AI usage, a multi-agent approach must be built on the principle that access to personal information is strictly limited to the specific task at hand. AI experiences on Galaxy are protected at every level, with personalization, transparency, and user choice guiding every step.

Security is not merely a feature, but a foundational element of our AI infrastructure that users can customize through granular privacy settings, opt-in security features, and intuitive dashboards designed to enable true control and transparency. For instance, the Privacy Display[7] on the Galaxy S26 Ultra introduces a new form of personal protection. Integrated directly into the display hardware, it controls how the screen’s pixels disperse light, limiting visibility from side, top, and bottom angles when activated so users can preserve privacy when needed.

Meanwhile, Samsung Knox ensures that personal data remains protected on the device and is shared only when required. On the Galaxy S26 series, the Personal Data Engine (PDE) enables context-aware AI experiences by processing data locally. To keep this process safe, Knox Enhanced Encrypted Protection (KEEP) encrypts the data of each app. Furthermore, Knox Vault adds a physical layer of protection by isolating sensitive data inside its own secure hardware. This system-wide approach combines hardware and software to keep personal information protected.

By equipping our flagship devices with up to seven generations of Android OS and One UI upgrades[8], along with seven years of security updates, we provide consumers with the confidence that their hardware investments will remain secure over time.

The Blueprint for an Intelligent Future

The diverse and rapidly growing digital economies of the SEAO region have created an ideal environment for AI adoption and growth. The launch of our latest flagship line-up is more than an iterative hardware update; it is the deployment of mobile infrastructure required to meet this moment.

By balancing specialized hardware with a collaborative software philosophy, we are laying the foundation for a future where digital experiences become easier and more intuitive, fundamentally making life better for every user in the region.

[1] Google, Temasek and Bain, e-Conomy SEA 2025

[2] AI in Action: Key Findings from New Zealand’s Third AI Productivity Report – AI Forum

[3] Australian Department of Industry, Science and Resources – National Artificial Intelligence Centre (NAIC): AI adoption in Australian businesses 2024 Q4.

[4] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts currently available with Samsung Messages and certain third-party messaging apps including Google Messages and Google Chat. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analyzing available image content. Accuracy of results is not guaranteed.

[5] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection. The description of photos provided by moments may not align with the user’s intent. Notifications must be switched on to be used as the recalled data. Recalled data available from supported app notifications, Messages, Gmail and Samsung Wallet and data collected from Gmail is only applicable if the user consents to Personal Data Intelligence’s Gmail read permission. Recalled data for reservation details only available from reservation confirmation messages. 

[6] Availability may vary by region/country and language.

[7] Privacy Display feature controls the screen’s viewing range to limit peripheral vision. Some changes in image quality may occur outside the viewing range. When activated, some information may still be visible to others depending on the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information

[8] Availability and timing of Android OS upgrades and security updates may vary by device model and market

Galaxy AI[1] on the Galaxy S26 series is designed to make those moments easier. By proactively working on your behalf, it cuts down on the steps needed, helping you get things done. It’s support that shows up at the right moment, so you can stay focused on the task at hand instead of bouncing between apps and managing every input.

What are the key Galaxy AI features on Galaxy S26 series?

On the Galaxy S26 series, Galaxy AI shows up across the tasks people deal with every day — making it simpler to plan, create, organize, share, and more. From context-aware suggestions that keep conversations moving to intuitive tools that help refine and organize visual content, Galaxy AI helps you stay in the flow.

Now Nudge[2] adapts to what’s on your screen and what’s already on your device to proactively suggest helpful actions at just the right time. Texting a friend about plans for a night out? When a date comes up in the chat, Galaxy S26 recognizes it, shows what’s already on your calendar for that day, and offers to add the event, all without switching apps.

And when someone asks for photos from your trip to New York,[3] Now Nudge can automatically suggest relevant images from the Gallery, so you can share in seconds instead of searching through albums. It can even pull up saved info across your device, like a list of cool bars you jotted down in Samsung Notes — no need to dig through the relevant apps, Galaxy S26 takes care of the extra steps for you.

For step-by-step instructions on how to experience these Galaxy AI features, watch here.

Galaxy S26 can take care of multi-step tasks behind the scenes, making everyday moments feel easier. Through natural interactions, Google Gemini can search and complete complex actions seamlessly across apps. If you’re running late to meet friends, simply long-press the side button and ask Gemini[4] to order a taxi to your destination — it will open the app and prepare the ride for you to approve. It offers an early look at what agentic AI can do, completing routine tasks in the background so you can offload the busywork.

Galaxy cameras have always made it easy to capture fantastic photos. With Galaxy S26, the upgraded Photo Assist and Creative Studio[5] make editing and customizing content just as seamless.

Photo Assist now supports natural language editing, allowing you to make edits by simply saying what you want to change, without technical terms, specialized tools, or editing expertise. Maybe you’re framing the perfect dinner shot, but your friend takes a bite before the photo happens. Ask to restore the missing bite, and Photo Assist fills it back in. Or if a landscape photo looks great but you want a moodier feel, ask to shift the scene from day to night. You can review changes as you go and jump back to any earlier stage whenever you want, making the process even easier.

Accessible from the Edge Panel, Creative Studio brings your ideas to life in one simple space, turning a sketch, photo, or prompt into polished visuals — like funny stickers for a group chat, or a wallpaper that reflects your style. Once you generate a result, you can keep editing or share it right away without switching tools, so your creative rhythm stays uninterrupted.

Create custom stickers in an instant with Creative Studio.

Galaxy AI also helps you stay organized and handle everyday documents with less hassle. Got paperwork that can’t wait? Document Scan is built right into the Camera app. Imagine you’re at a doctor’s office and a form needs to be filled out by a family member — you can scan it and send them a clean digital copy instantly. Galaxy S26 recognizes the document, removes distortions and distractions such as creases or even a finger in the corner. If there are multiple pages, they can be combined automatically into a single PDF, just like that.

Quickly scan multiple pages and save them as a single PDF with Document Scan.

Galaxy AI on the Galaxy S26 series is built to handle the little steps that chip away at your time throughout the day. By reducing the effort behind everyday tasks, it makes each interaction feel more intuitive. The result is a phone that adapts to you and works with you — so you can spend less time managing the process and more time enjoying the moment.

Check out Try Galaxy to test out some of the latest features on the device you’re holding right now. Learn more about Galaxy S26 Ultra and all the latest Galaxy devices on Samsung.com.

Grab the all-new Samsung Galaxy S26 Series at Launch today!

Until 3 May 2026, the Galaxy S26 series is available[6] for purchase with these amazing promotions. Get a rebate of up to RM400 upon purchase of the Galaxy S26 Series. Customers can also get a rebate of up to RM400 upon purchase with eligible CIMB, Maybank or RHB credit or debit cards. Customers can also redeem up to RM400 with their Samsung Rewards Points Booster for their purchase as well!

Until 31 May 2026, get 10% off on the Galaxy Buds4 Series when you purchase selected Galaxy S and Z Series models. Eligible Samsung Members can also enjoy an exclusive 10% discount via voucher redemption from their Samsung Members application, to purchase either in store through Endless Aisle or online.

For added peace of mind, save up to RM200 on 3 years of Samsung Care+ when you purchase the Galaxy S26 Series as well. Samsung Care+[7] offers comprehensive coverage that protects the devices’ value, including fast repairs for accidental damage, extended warranty, and certified expert support available both at home and abroad.

To buy the Samsung Galaxy S26 Series, please visit: https://www.samsung.com/my/offer/galaxy-s26-series/

[1] Galaxy AI basic features provided by Samsung are free. Any Samsung enhanced AI features and all third-party AI features are subject to different terms and may be subject to fees. (Galaxy AI basic features are listed under “Advanced intelligence” in Samsung Services Terms and Conditions.)

[2] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region, and language. Text message prompts currently available with Samsung Messages and certain third-party messaging apps including Google Messages and Google Chat. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analyzing available image content. Accuracy of results is not guaranteed.

[3] For location information, location permission should be allowed.

[4] Results may vary. Check responses for accuracy. Compatible with certain features and with certain accounts. Internet connection required. Available on select devices and languages. Only available to users 18 years and older.

[5] Requires an internet connection / Samsung account login. Edited images may be resized and will have visible AI watermark. The accuracy and reliability of the generated output is not guaranteed.

[6] Availability may vary by country, region, and carrier. Color availability may vary depending on country or carrier.

[7] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/

[8] While stocks last. Terms and conditions apply.

The feature will begin rolling out in Malaysia from 25 March 2026. AirDrop support[1] will initially be available on the Galaxy S26 series, with expansion to additional devices to be announced at a later date.

Don’t Miss Out! Grab the all-new Samsung Galaxy S26 Series today!

Until 3 May 2026, the Galaxy S26 series is available[2] for purchase with these amazing promotions. Customers can get a rebate of up to RM800 upon purchase with eligible CIMB, Maybank or RHB credit or debit cards. Customers can also redeem up to RM400 with their Samsung Rewards Points Booster for their purchase as well!

Until 31 May 2026, get 10% off on the Galaxy Buds4 Series when you purchase selected Galaxy S and Z Series models. Eligible Samsung Members can also enjoy an exclusive 10% discount via voucher redemption from their Samsung Members application, to purchase either in store through Endless Aisle or online.

For added peace of mind, save up to RM200 on 3 years of Samsung Care+ when you purchase the Galaxy S26 Series as well. Samsung Care+[3] offers comprehensive coverage that protects the devices’ value, including fast repairs for accidental damage, extended warranty, and certified expert support available both at home and abroad.

To buy the Samsung Galaxy S26 Series, please visit: https://www.samsung.com/my/offer/galaxy-s26-series/

[1] The ‘Share with Apple devices’ feature is turned on by default.

[2] Availability may vary by country, region, and carrier. Color availability may vary depending on country or carrier.

[3] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/

[4] While stocks last. Terms and conditions apply.

Samsung Electronics Co., Ltd. Samsung Electronics today announced that Galaxy S26 Ultra won Best in Show at the Global Mobile Awards (GLOMO Awards) during Mobile World Congress (MWC) 2026 held in Barcelona, Spain. The Global Mobile Communications Association (GSMA) holds the GLOMO Awards annually during MWC to recognize outstanding innovations in the mobile industry. The Best in Show category celebrates consumer-focused products that set a benchmark for technology. One of the industry’s highest honors, Best in Show devices are known as the “gold standard” across the digital landscape as judged by more than 200 world-leading independent analysts, journalists and industry veterans.

Samsung Galaxy S26 Ultra: Best in Show

At the March 4 awards ceremony, Galaxy S26 Ultra won Best in Show for its seamless blend of advanced hardware and intuitive, proactive One UI 8.5 software. Galaxy AI delivers adaptive, context-aware intelligence that simplifies everyday tasks while safeguarding security and privacy. Together, these advancements bring to life the most intuitive mobile AI designed to anticipate users’ needs.

Galaxy S26 Ultra also introduced the world’s first built-in Privacy Display, a breakthrough in display engineering, that gives users a more private but vibrant viewing experience. Inside, a customized chipset powers faster Galaxy AI, setting a new standard for effortless mobile experiences on Galaxy S26 Ultra.

“This year’s competition was exceptionally strong,” said Shaun Collins, Chair of the Judges for MWC Best in Show 2026, “We look for technology that is not only innovative and compelling, but that genuinely moves the industry forward. The Samsung Galaxy S26 Ultra stood out for pushing the boundaries of mobile technology while delivering meaningful, real-world impact. In particular, its privacy innovation addresses one of the most important needs of today’s digital lifestyle — security, personal space and trust.”

The MWC Best in Show judging panel said that among more than 3,000 exhibitors, the Galaxy S26 Ultra stood out for making forward-looking innovation possible now. “While many technologies showcased at MWC highlight the future,” the panel said, “this is a product consumers can experience today.”

“We are honored that the Galaxy S26 Ultra has been recognized as ‘Best in Show’ at this year’s GLOMO Awards,” said Stephanie Choi, EVP and Head of Mobile Marketing Center, Mobile eXperience (MX) Business at Samsung Electronics. “The Galaxy S26 Ultra is an agentic AI phone that signifies Samsung’s ongoing commitment to push our industry forward, and this distinction is especially meaningful given the extraordinary innovation showcased at MWC.”

For more information about the Galaxy S26 Ultra, please visit: https://www.samsung.com/my/offer/galaxy-s26-series/

Now you see it, now you don’t. This isn’t some magic trick; you should be in control of what people see on your device. With the industry’s first built-in Privacy Display[1] on Galaxy S26 Ultra, you can decide when you want a clear view from all angles and when you want extra protection from prying eyes.

What is Privacy Display?

Privacy Display on Galaxy S26 Ultra is a new kind of personal protection built-into the device that allows you to adjust the visibility of content on your screen. When enabled, visuals are clear for the user while limiting what others can see when looking at the screen from the side — perfect when you’re traveling or in other public places.

Unlike aftermarket stick-on privacy screen covers, the Privacy Display on Galaxy S26 Ultra offers protection without compromising the viewing experience during everyday use.

How does Privacy Display work?

Integrated directly into the display hardware, Privacy Display on Galaxy S26 Ultra controls how the screen’s pixels disperse light, limiting the visibility from side angles when turned on, while preserving the full display experience from any direction when it’s off. This hardware-first approach delivers a clearer and more consistent experience than a traditional privacy screen protector which permanently reduces brightness and clarity and can degrade touch responsiveness.

It’s also customizable. You can decide when it turns on, like when entering sensitive password information, or even limit visibility for specific types of content like popup notifications — it all comes down to user choice.

How to Use Privacy Display on Galaxy S26 Ultra

For step-by-step instructions to turn on Privacy Display, watch here:

Check out Try Galaxy to test out some of the latest Galaxy features, including Privacy Display, on the device you’re holding right now.

Don’t Miss Out! Grab the all-new Samsung Galaxy S26 Series today!

Until 3 May 2026, the Galaxy S26 series is available[2] for purchase with these amazing promotions. Customers can get a rebate of up to RM800 upon purchase with eligible CIMB, Maybank or RHB credit or debit cards. Customers can also redeem up to RM400 with their Samsung Rewards Points Booster for their purchase as well!

For added peace of mind, save up to RM200 on 3 years of Samsung Care+ when you purchase the Galaxy S26 Series as well. Samsung Care+[3] offers comprehensive coverage that protects the devices’ value, including fast repairs for accidental damage, extended warranty, and certified expert support available both at home and abroad.

[1] World’s first privacy display on a mobile phone. Must be enabled in settings. Privacy Display feature controls the screen’s viewing range to limit peripheral vision. Some changes in image quality may occur outside the viewing range. When activated, some information may still be visible to others depending on the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information.

[2] Availability may vary by country, region, and carrier. Color availability may vary depending on country or carrier.

[3] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/

[4] While stocks last. Terms and conditions apply.

Samsung developed its Advanced Professional Video (APV) codec in collaboration with Qualcomm Technologies, Inc. as an open standard for professional video creation so the technology could be available to as many users as possible. It took years of close collaboration between the two companies to make APV a reality on the Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy[1] chipset that powers Galaxy S26 Ultra. APV is the latest example of Samsung’s commitment to put the user experience first by collaborating with other industry leaders.

What is Samsung’s Advanced Professional Video (APV) Codec on Galaxy S26 Ultra?

Galaxy S26 Ultra is the first Galaxy device to support APV, enabling higher-quality video files that use your device storage more efficiently. For anyone who wants pro-level quality without sacrificing the convenience and portability of shooting video on mobile, APV on Galaxy S26 Ultra is a game changer.

How does APV Work?

While other smartphone codecs prioritize small file sizes, they are not built for high-quality editing. APV makes for easier editing and more creative flexibility. Now you can capture video content on your Galaxy device that behaves like cinematic professional camera footage when it’s time to edit — maintaining video quality even after repeated edits. Supporting up to 8K resolution at 30 frames per second, APV uses 10% less storage than other comparable formats while maintaining the same objective visual quality.

How to Enable APV on Galaxy S26 Ultra

1. Navigate to Camera > Settings > Video Format > APV
2. Choose preferred APV control APV HDR or APV Log
3. Select the type of file compression APV 422 HQ (high-quality video) or APOV 422 LQ (optimized for storage capacity and limited data rates)
4. Toggle selected shooting mode on or off in Camera preview
5. Users also have the option to record APV directly to external USB storage, navigate to Camera > Settings > Save to External Storage

Learn more about APV here, and explore the capabilities of Galaxy S26 Ultra and all the latest Galaxy devices on Samsung.com.

Not sure you’re ready to make the switch to Galaxy? Check out Try Galaxy to test out some of the latest features on the device you’re holding right now.

Grab the all-new Samsung Galaxy S26 Series and Galaxy Buds4 Series at Launch today!

Until 3 May 2026, the Galaxy S26 series is available[2] for purchase with these amazing promotions. Customers can get a rebate of up to RM800 upon purchase with eligible CIMB, Maybank or RHB credit or debit cards. Customers can also redeem up to RM400 with their Samsung Rewards Points Booster for their purchase as well!

Until 31 May 2026, get 10% off on the Galaxy Buds4 Series when you purchase selected Galaxy S and Z Series models. Eligible Samsung Members can also enjoy an exclusive 10% discount via voucher redemption from their Samsung Members application, to purchase either in store through Endless Aisle or online.

For added peace of mind, save up to RM200 on 3 years of Samsung Care+ when you purchase the Galaxy S26 Series as well. Samsung Care+[3] offers comprehensive coverage that protects the devices’ value, including fast repairs for accidental damage, extended warranty, and certified expert support available both at home and abroad.

[1] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.

[2] Availability may vary by country, region, and carrier. Color availability may vary depending on country or carrier.

[3] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/

[4] While stocks last. Terms and conditions apply.

Malaysia is standing at a defining moment in its digital journey. Across industries, classrooms, and homes, artificial intelligence is no longer seen as a distant innovation. Instead, it is becoming an everyday tool that helps Malaysians work smarter, communicate more effectively, and express their creativity in new ways.

This shift reflects something deeper than the adoption of new technology. It signals a shift to embrace intelligent systems that anticipate needs, understand context, and support people in navigating an increasingly fast-moving world.

The response to the recently launched Samsung Galaxy S26 Series reflects this momentum. With strong global demand and more than 1.3 million pre-orders for the Galaxy S26 Series, it is clear that consumers are increasingly looking for devices that go beyond performance, they want technology that works intelligently alongside them.

At Samsung, we believe we are entering the Agentic AI era, where AI evolves beyond simply responding to prompts and begins to actively assist users in meaningful ways. With the Galaxy S26 Series, Galaxy AI is designed to reduce friction in everyday experiences, allowing people to focus on what matters most.

Innovations such as Now Nudge, alongside experiences like Now Brief and Now Bar, move Galaxy AI closer to becoming a true AI companion. Rather than functioning as a collection of tools, Galaxy AI is evolving into an intelligent system that understands context, learns routines, and surfaces relevant information at the right moment. The goal is simple: to make technology feel more intuitive, helpful, and seamlessly integrated into daily life.

For Malaysians, this evolution is especially meaningful. As a digital nation that thrives on connectivity, collaboration, and entrepreneurship, AI has the potential to empower individuals and communities alike. From students exploring new ways to learn, to creators expressing ideas more freely, to professionals navigating increasingly digital workplaces, AI can unlock new opportunities for growth.

What we are witnessing today is not just technological progress, it is the emergence of a new digital culture where intelligence is embedded into the devices, we use every day.

As AI becomes more predictive and autonomous, the responsibility to develop it thoughtfully becomes even more important. At Samsung, we believe AI must always remain human-centric, secure, and ethical. Technology should empower people, while respecting their privacy, choices, and control.

Malaysia’s openness to innovation has always been one of its greatest strengths. As we move further into the AI era, Samsung will emulate this spirit to shape how technology is adopted, adapted, and ultimately used to improve lives.

Galaxy S26 Ultra: Where Innovation Leads

Galaxy S26 Ultra brings together Samsung’s most advanced innovation in a single device — powerful performance, an industry-leading camera system, enhanced intuitive Galaxy AI and the world’s first mobile phone with a built-in Privacy Display.[2]

Privacy Display, which has drawn widespread praise since its unveiling, is a breakthrough in display technology that fundamentally changes how privacy can be protected on a phone at a pixel level. Designed for everyday situations, hardware and software are working as one to protect privacy without compromising everyday viewing experiences.

Built for all-day performance, Galaxy S26 Ultra delivers the most powerful performance on a Galaxy S series yet, powered by a customized mobile processor — Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy [3] — with significant gains [4] across the CPU, GPU and NPU to support faster, smoother experiences that keep up throughout the day.

Galaxy S26 Ultra also features Samsung’s most intuitive and user-friendly AI experience to date. Features like Now Nudge [5] provide proactive and relevant context-aware suggestions, while Now Brief [6] surfaces timely reminders for important events. A choice of agents [7] also help users to complete tasks easier with a single button press or voice prompt.

Galaxy S26 Ultra builds on Samsung’s industry-leading camera system, seamlessly integrating capture, editing and sharing into one intuitive workflow. Nightography video [8] keeps footage vibrant even in low light, and Super Steady [9] which comes with a new horizontal lock option for greater stability, even during dynamic movement. Editing is just as easy and straight forward. With the upgraded Photo Assist [10] users can refine images and express their creativity by simply describing what they want in their own words, while Creative Studio [11] empowers users to easily turn their ideas into polished visuals — from stickers and invitations to personalized wallpapers.

Galaxy Buds4 Series: Superior Hi-Fi Sound With Computationally Designed Fit

Users can enhance the capabilities of the Galaxy S26 with the new Galaxy Buds4 series which integrated Samsung’s most advanced audio and wearability innovations together in one seamless experience. The Galaxy Buds4 Pro and Buds4 deliver superior hi-fi audio and everyday wearability to achieve the best listening experience across the Galaxy Buds series to date. The Buds4 series establishes a new iconic blade design with an engraved pinch control [12] and ultra-sleek ergonomic fit, achieved by analyzing hundreds of millions of global ear data points and running over 10,000 simulations [13] to optimize for all-day wearability and comfort. Powerful hardware and software innovations on the Buds4 Pro such as a wider woofer and an enhanced Adaptive Equalizer and Active Noise Cancellation [14] produce rich full-spectrum sound true to the original recording. With the integration of several AI agents [15] and intuitive hands-free controls, the Buds4 series becomes a natural companion to Galaxy S26, extending everyday experiences beyond the phone.

Grab the all-new Samsung Galaxy S26 Series and Galaxy Buds4 Series at Launch today!

Until 3 May 2026, the Galaxy S26 series is available [16] for purchase with these amazing promotions. Get a rebate of up to RM400 upon purchase of the Galaxy S26 Series. Customers can also get a rebate of up to RM400 upon purchase with eligible CIMB, Maybank or RHB credit or debit cards. Customers can also redeem up to RM400 with their Samsung Rewards Points Booster for their purchase as well!

Until 31 May 2026, get 10% off on the Galaxy Buds4 Series when you purchase selected Galaxy S and Z Series models. Eligible Samsung Members can also enjoy an exclusive 10% discount via voucher redemption from their Samsung Members application, to purchase either in store through Endless Aisle or online.

For added peace of mind, save up to RM200 on 3 years of Samsung Care+ when you purchase the Galaxy S26 Series as well. Samsung Care+ [17] offers comprehensive coverage that protects the devices’ value, including fast repairs for accidental damage, extended warranty and certified expert support available both at home and abroad.

For more information about the Galaxy S26 series and Galaxy Buds4 series, please visit: Samsung Newsroom, SamsungMobilePress.com and Samsung.com.

[1]Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier.

[2]World’s first built-in privacy display on a smartphone. Must be enabled in settings. Privacy Display feature controls the screen’s viewing range to limit peripheral vision. Some changes in image quality may occur outside the viewing range. When activated, some information may still be visible to others depending on the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information.

[3]Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.

[4]AP performance improvements shown compared to Galaxy S25 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications.

[5]Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts currently available with Samsung Messages and certain third-party messaging apps including Google Messages and Google Chat. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analyzing available image content. Accuracy of results is not guaranteed.

[6]Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection. The description of photos provided by moments may not align with the user’s intent. Notifications must be switched on to be used as the recalled data. Recalled data available from supported app notifications, Messages, Gmail and Samsung Wallet and data collected from Gmail is only applicable if the user consents to Personal Data Intelligent’s Gmail read permission. Recalled data for reservation details only available from reservation confirmation messages.

[7]Availability may vary by region/country and language.

[8]Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[9]Super Steady results may vary depending on editing method and/or shooting conditions.

[10]Photo Assist may require a network connection and Samsung Account login. Service availability may vary by country, language or device model. Photo Assist may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[11]Creative Studio feature requires a network connection and Samsung Account login. Service availability may vary by country, language or device model. The accuracy and reliability of the generated output is not guaranteed. Sticker sets only compatible with Samsung Keyboard and can only be shared via Quick Share feature with other Galaxy devices that have One UI 5.0 or later installed and Quick Share app version 13.8.50.x or later.

[12]Galaxy Buds are available to connect as Bluetooth Audio regardless of OS, but to configure advanced settings, Galaxy Buds must be paired with a smartphone with Android 10.0 or above and a minimum of 1.5GB of memory.​ Advanced settings on the quick panel or Buds menu in Settings include Noise Control, Adaptive EQ, Pinch Control and software update. ​Some features are only available on compatible Samsung Galaxy smartphones.​ Android is a trademark of Google LLC.

[13]Based on global ear data research conducted by Samsung Design Innovation Center.

[14]Available on Buds4 Pro.

[15]AI features require a compatible Samsung Galaxy phone.

[16]Availability may vary by country, region, and carrier. Color availability may vary depending on country or carrier.

[17]Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/ 

[18] While stocks last. Terms and conditions apply.

Samsung Electronics today unveiled its expanded exhibition at Mobile World Congress (MWC) 2026, being held at Fira Gran Via in Barcelona, Spain from March 2-5. Samsung’s exhibition space builds on the momentum of Galaxy Unpacked, going beyond mobile by demonstrating how Galaxy AI is evolving into a truly agentic companion and delivering more personalized, intuitive and seamlessly connected experiences across the Galaxy ecosystem. In addition to these mobile advancements, Samsung is also highlighting its AI-driven network innovations, showcasing comprehensive leadership that spans the entire connectivity ecosystem.

At the center of this evolution is the Galaxy S26 series, Samsung’s third-generation AI phone introduced alongside new ecosystem innovations like the Galaxy Buds4 series. By unveiling these products together, Samsung is demonstrating how Galaxy AI works cohesively across mobile and wearables to anticipate user needs and enhance everyday experiences.

“MWC is an opportunity to show not only where Galaxy AI is today, but where it’s going next,” said TM Roh, Chief Executive Officer, President and Head of Device eXperience (DX) Division at Samsung Electronics. “From the Galaxy S26 series to emerging form factors like Galaxy XR and TriFold, we’re pushing the boundaries of what mobile technology can be — while keeping the user experience at the center of every innovation.”

Galaxy S26 Series: The Most Intuitive Galaxy AI Phone Yet

The Galaxy S26 series is an AI phone built on performance and engineered for ease. Samsung’s immersive experiences demonstrate how Galaxy S26 uses Galaxy AI to simplify everyday tasks by understanding intent, anticipating needs and taking action on behalf of users.

Key experiences will highlight:

• Industry-first built-in Privacy Display¹ for mobile devices: Gives users greater control over what’s visible on their device without compromising the viewing experience in everyday use.
• Powerful performance: Built on the most powerful hardware ever on a Galaxy S series and keeps advanced capabilities running smoothly in the background.
  • Customized mobile chipset: Snapdragon 8 Elite Gen 5 for Galaxy delivers best-in-class performance on Galaxy S26 Ultra.
  • Redesigned Vapor Chamber on Galaxy S26 Ultra: Supports stable thermal performance for flagship AI capabilities.

• Galaxy’s industry-leading camera system unifies capture, editing and sharing together in one seamless experience.
  • Galaxy’s brightest camera yet: Wider camera apertures on Galaxy S26 Ultra for clearer photos and richer detail in low-light conditions, even when zoomed in.
  • Enhanced Nightography video: Sharper and more vibrant low-light footage with improved noise reduction.
  • Upgraded Super Steady video: Enables a horizontal lock option to deliver cinematic stability with consistent framing.
  • Photo Assist:² Users can simply describe what they want to change in their own words, with the ability to edit day scenes into night or restore missing parts of an object, like a bite taken out of cake — all via natural voice interactions.
  • Creative Studio:³ The ability to change images into various styles and turn ideas into personalized sticker sets and wallpapers, unifying creation and customization.
• Proactive and adaptive AI experiences that make everyday tasks faster and more efficient, laying the foundation for agentic AI.
  • Now Nudge:⁴ Timely, relevant suggestions that adapt to real-time context, such as automatically suggesting images from the Gallery when a friend asks for photos.
  • Now Brief: Personalized briefing based on the user’s daily schedule, surfacing relevant content and enabling timely reminders for important events, based on individual context.
  • Circle to Search with Google:⁵ A smarter image-based search that explores multiple parts of an image at once, enabling faster, more intuitive searching.
  • Upgraded Bixby: A conversational device agent for easier and more intuitive interaction with Galaxy devices to navigate and adjust settings in natural language.
  • Choice of agents: Alongside Bixby, Gemini and Perplexity can streamline everyday tasks like searching and coordinating actions across apps on the user’s behalf — all accessible through a single, simple entry point.

Expanding the Galaxy Ecosystem Experience

Samsung’s MWC presence demonstrates that with deeper integration across products, Galaxy AI enhances convenience, continuity and personalization at every touchpoint.

Ecosystem highlights include:

• The ability of visitors to explore Galaxy AI features with AI agents that enhance user convenience through the Galaxy Buds4 series.

• Hands-on demonstrations with the newly launched Galaxy Book6 Pro and Galaxy Book6 Ultra that showcase powerful performance and optimized productivity.

• Galaxy Tab S11, delivering enhanced AI experiences optimized for large-screen viewing and multitasking.

• Health Experiences with the Galaxy Watch8 series, offering more personalized insights and wellness interactions for running, sleep and mindfulness.

Intelligent Infrastructure

Samsung is expanding its agentic AI strategy beyond consumer devices and into intelligent infrastructure, extending its leadership from mobile innovation to AI-powered manufacturing and connected health.

Through its AI-Driven Factories initiative, Samsung is accelerating its evolution toward autonomous manufacturing powered by AI. Building on its plan to transition global manufacturing operations into AI-Driven Factories by 2030, Samsung is demonstrating how AI agents, digital twin simulations and real-time data analysis can work together to optimize production, strengthen quality control and enhance operational resilience.

Samsung will also showcase its Connected Care vision, strengthened by Xealth following its acquisition in 2025. By integrating health metrics across the Galaxy ecosystem, Samsung is enhancing Samsung Health capabilities to enable more proactive, personalized and continuous health management. At the clinical level, Xealth enables health systems to integrate digital health tools, care programs and patient data directly into physician workflows across a network of hundreds of hospitals and vendors — allowing clinicians to prescribe, monitor and manage digital care in ways that align with real-world patient needs.

Next-Generation Leadership and Innovation

Reinforcing its design heritage, Samsung is presenting a forward-looking vision for next-generation form factors and emerging technologies, underscoring its long-term commitment to pushing the boundaries of innovation. Through exclusive, hands-on experiences with Galaxy XR and Galaxy TriFold, visitors will see how Samsung continues to lead the industry into the mobile AI era.

The company is also highlighting the Galaxy Foundation, emphasizing its commitment to privacy, security, sustainability and responsible development — including advancements in Samsung Knox and hardware-based protective technology.

Expanding Satellite Connectivity Through Regional Partnerships

Samsung is expanding satellite communication capabilities for select Galaxy smartphones — including the Galaxy S26 series — through ongoing partnerships with leading global telecommunications operators in North America,⁶ Europe⁷ and Japan.⁸ Designed to support emergency response and essential communication when traditional mobile networks are unavailable, Samsung has supported satellite communication on select Galaxy flagship smartphones and Galaxy A series since 2025 and is continuously expanding the number of supported models. With capabilities rolling out in phases based on regional network availability and regulatory requirements, Samsung will continue working with network operators and satellite providers to ensure users have reliable access to critical communication tools at crucial moments.

Visitors can explore these groundbreaking AI innovations firsthand at Samsung’s Galaxy Experience Booth in Hall 3 at Fira Gran Via from March 2-5.

Networks Business’ AI Vision: Bringing AI Into Every Layer of the Network

Building on the company’s AI leadership across various business portfolios, Samsung is leading the charge in end-to-end software-driven networks. By providing a flexible foundation that seamlessly accommodates high-performance computing platforms (CPUs and GPUs) from leading ecosystem partners, Samsung enables operators to rapidly deploy AI-driven capabilities and scale innovative services. This software-centric approach not only optimizes network efficiency and performance but also empowers operators to transform their existing infrastructure into a powerful engine for AI innovation.

Samsung is accelerating the transition toward networks that are fully autonomous by 2027. Central to this vision is Samsung CognitiV Network Operations Suite (NOS), a set of diverse AI-powered network automation solutions featuring Agent Fabric. As a unified, decision intelligence layer, Agent Fabric enables multi-agent systems where specialized AI agents work independently or collectively based on their reasoning. These agents streamline the entire network lifecycle — from planning and installation to maintenance, troubleshooting, optimization and user experience management, and live demonstrations of multi-agent systems will be presented at the event.

Samsung will also unveil the power and potential of “Network in a Server,” its software-driven, next-gen edge AI solution, opening up new business opportunities for enterprises. By consolidating multiple network functions into a single server powered by the latest processors, enterprises can easily adopt AI services, such as safety monitoring and AR overlays, which require local processing for real-time responsiveness.

The Samsung Networks booth is located in Hall 2, Stand 2M20 and is accessible by invitation only.

[1] Privacy Display feature controls the screen’s viewing angle to limit peripheral vision and can be activated in Settings. Activation for specific apps also available in Settings. Some changes in image quality may occur outside the viewing angle. Some information may still be visible to others depending on factors in the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information.

[2] Photo Assist requires a network connection and Samsung Account login. Service availability may vary by country, language or device model. Photo Assist may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. Accuracy and reliability of generated output is not guaranteed.

[3] Creative Studio feature requires a network connection and Samsung Account login. Service availability may vary by country, language or device model. Accuracy and reliability of generated output is not guaranteed. Sticker sets only compatible with Samsung keyboard and can only be shared via Quick Share feature with other Galaxy devices that have One UI 5.0 or later installed and Quick Share app version 13.8.50.x or later.

[4] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts are available with Samsung Messages and certain third-party messaging apps including Google Messages, Google Chat, WhatsApp, WhatsApp Business, KakaoTalk, LINE, Signal, Instagram (DM), Tango, NTT Docomo Messages and KDDI Messages. Share photos in Now Nudge works by analyzing available image content. Accuracy of results is not guaranteed.

[5]Circle to Search is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language or device model. Requires an internet connection. Users may need to update Android and Google app to the latest version. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off. Not available on apps that prohibit screen capturing.

[6] Satellite communication features may begin rolling out in the United States in accordance with each carrier’s rollout plan. Supported carriers may include Verizon and T-Mobile. Device compatibility and supported features may vary by model, network and market. Availability of satellite communication may vary depending on the OS/One UI version.

[7]Satellite communication features may begin rolling out in the United Kingdom in accordance with each carrier’s rollout plan. Supported carriers may include Virgin Media O2. Device compatibility and supported features may vary by model, network and market. Availability of satellite communication may vary depending on the OS/One UI version.

[8] Satellite communication features may begin rolling out in Japan in accordance with each carrier’s rollout plan. Supported carriers may include KDDI. Device compatibility and supported features may vary by model, network and market. Availability of satellite communication may vary depending on the OS/One UI version.

The new Samsung Galaxy S26 Series has officially arrived! Get ready to experience the next evolution of Galaxy AI – smarter, faster and more intuitive than ever before. From 26 February to 10 March 2026, customers can enjoy exclusive rewards worth up to RM1,200 on selected models, plus receive an instant rebate of RM700 when you pay with selected bank cards.[1]

Looking to upgrade? Take advantage of our Galaxy Forever trade-in programme and enjoy savings of up to RM4,000 when you trade in your eligible device.[2] Visit Samsung Malaysia’s official Trade-in page for full details.

Complete your Galaxy ecosystem journey while you’re at it: purchase selected Branded Mobile Accessories for 30% off too when you pre-order the Galaxy S26 series.[3] Plus, bring it home easily with a 0% interest instalment plan of up to 36 months at participating banks.

There’s never a better time to pre-order the Galaxy S26 series – get yours today.

For more information about the Galaxy S26 series, please visit: https://samsung.com/my/ 

To buy the Samsung Galaxy S26 series, please visit: https://www.samsung.com/my/offer/galaxy-s26-series/

[1] While stocks last. Terms and conditions apply.

[2] Trade-in values varies based on condition of device.

[3] While stocks last. Terms and conditions apply.