The full experience of One UI 9 will be introduced with upcoming Galaxy flagship devices later this year, which will include advanced AI features that will make mobile interaction easy and effortless.

What’s New in One UI 9 Beta

One UI 9 beta introduces several updates across key areas of the mobile experience.

Samsung Notes[1] gains creative new tools, including decorative tapes and a wider variety of pen line styles. Meanwhile, the Contacts app now offers direct access to Creative Studio[2] for creating personalized profile cards without the need to switch between apps.

The updated Quick Panel gives users greater control over its layout. Brightness, sound and media player are each independently adjustable, with more size options to suit individual preferences.

Accessibility is significantly improved by an adjustable Mouse Key speed that enables smoother cursor control and a combined TalkBack package that brings together features previously offered separately by Google and Samsung. The new Text Spotlight feature — which displays selected text larger or more clearly in a floating window — has also been added to make reading easier.

One UI 9 also introduces enhanced protection against suspicious apps and potential threats: when new high-risk apps are detected, it now warns users, blocks execution and installation, and recommends deletion through security policy updates[3].

Availability

The One UI 9 beta program will be available to Galaxy S26 series users in select markets, including Germany, India, Korea, Poland, the U.K. and the U.S starting this week.[4] Galaxy S26 series users can apply to join the beta program via the Samsung Members app.

[1] Service availability may vary by region/country, OS/One UI version, device model and phone carrier.

[2] Requires Creative Studio app installation. Creative Studio feature requires a network connection and Samsung Account login. Service availability may vary by country, language or device model. The accuracy and reliability of the generated output is not guaranteed. Sticker can only be shared with other Galaxy devices.

[3] Samsung’s security policy updates are designed to improve device security through service operation policy changes and may include updates to list of potential high-risk apps according to Samsung’s internal assessment. 

[4] One UI 9 Beta program will not be available in Malaysia.

In response, Samsung asked a simple question — can anyone create Hollywood-style videos on a Galaxy mobile phone? The answer is the Cinematic Look-Up Table (Cine LUT) feature on the Galaxy S26 series. While the APV codec provides the foundation for cinema-quality video, Cine LUT brings a distinct color style to the footage.

Cine LUT makes professional-level color grading — once reserved for experts — accessible to anyone. Samsung collaborated with internal teams and external specialists to bring the feature to life. The Mobile eXperience (MX) Business led final camera implementation, Samsung Research developed core video processing technologies and U5K Imageworks — a colorist studio behind globally recognized productions — helped shape its visual aesthetic.

Following the introduction of the APV codec, which delivers a visually lossless level of image quality, Samsung Newsroom spoke with three key developers behind Cine LUT — Sugon Baek of the Camera Image Quality R&D Group at the MX Business, Bomi Kim of the Reality Media Lab at Samsung Research and Taesik Eom, CEO of U5K Imageworks — to hear the story of its creation.

(From left) Taesik Eom, Bomi Kim and Sugon Baek

Q. What is a LUT? What sets Cine LUT on the Galaxy S26 series apart?

Baek: A LUT is essentially a “map” that tra

nsforms one set of colors into a desired look. Unlike conventional filters that simply overlay color, Cine LUT reinterprets Samsung Log[1] footage to deliver the depth and look of professional filmmaking.

Kim: It’s optimized for Log video. By leveraging its wide gradation,[2] the feature precisely reconstructs color and brightness to preserve subtle tonal details often lost with conventional filters for richer, more natural depth.

Comparison of Log footage in standard settings and with the Thriller LUT and Blockbuster LUT

Comparison of Log footage in standard settings and with the Coming-of-age LUT and Romance LUT

Q. What led to the development of Cine LUT?

Kim: While Galaxy devices supported Log video for high-quality capture, color grading remained challenging for users. We aimed to make professional-looking results accessible without advanced editing skills.

Baek: We wanted to create an experience that lets users preview cinematic footage at the moment of capture, then apply a LUT and share the video with a single tap in the Gallery.

(From left) Bomi Kim of the Reality Media Lab at Samsung Research and Sugon Baek of the Camera Image Quality R&D Group at MX Business

Q. How did the collaboration with U5K Imageworks begin? How was Cine LUT developed?

Eom: Our collaboration began two years ago with Rec. 709 LUT advisory work for Samsung Log video, where we refined strong colors into more natural tones — an experience that led to Cine LUT. For this project, we developed multiple versions across three intensity levels — neutral, soft and strong — and tested them in diverse scenes, ultimately selecting four core styles.

Kim: Building on U5K’s color direction, we validated the concepts against quantitative criteria to ensure consistent performance in different environments, refining them through testing until creative intent and technical quality aligned.

Taesik Eom, CEO of U5K Imageworks

Q. What challenges did you face during development?

Kim:We needed a large dataset to validate performance across diverse conditions. Testing in real-world environments — from natural and indoor lighting to day and night — and close collaboration were key to capturing the nuances of color.

Baek:Maintaining consistent, undistorted color in different environments was challenging. Through continuous testing, we developed a LUT that balances subjective preference with objective quality.

Q. What was the key consideration in creating looks optimized for mobile phones?

Eom:Ensuring reliable performance in real-world conditions was key. Since lighting, exposure and white balance constantly vary, we focused on creating looks that remain natural in any situation.

Kim:Quality was our top priority. We analyzed each frame and validated performance using tools like color charts, gray balance and vector scopes.

Q. Why were these four styles chosen for the Galaxy S26 series?

Baek:We analyzed the visual language of popular film genres and identified four representative styles. From the high-contrast Blockbuster to the fresh Coming-of-age, warm Romance and moody Thriller, each color palette was designed to give everyday scenes an instant cinematic look.

Users can preview Cine LUTs when shooting in Log and easily apply them to recorded footage using editing tools.

Q. Which Cine LUT styles do you recommend for different situations?

Eom:There’s no fixed answer — it depends on the situation. Blockbuster suits high-contrast environments like outdoor and urban scenes; Coming-of-age fits soft, trendy settings like cafes or vlogs; Romance adds warmth to character-driven scenes; and Thriller creates a more striking impression.

Q. What stood out to you in user feedback?

Baek:We expected it might be seen as just another video effect, but the response exceeded expectations. Users quickly recognized that combining Log shooting with Cine LUTs expands creative possibilities beyond simple filters. We’re also seeing more users choose styles based on the scene, with high-quality videos widely shared on social media — and even inspiring new ways to create content.

Q. What are your plans for the future?

Baek:We aim to further establish the Galaxy S26 series as a professional-grade camera. We hope to see more content that resonates with both creators and viewers and will continue to set new standards in video creation.

Kim:As the world changes rapidly, our goal is to identify next-generation technologies. Through close collaboration with business divisions, we will work to bring them into products and deliver innovative experiences to users around the world.

Baek, Eom and Kim watch a video with Cine LUT applied.

Born from close collaboration, Cine LUT on the Galaxy S26 series transforms everyday moments into cinematic visuals. Beyond its technical achievements, the feature marks an important step toward making video creation more accessible — lowering barriers once reserved for professionals and enabling anyone to express themselves.

Heesub Han, a commercial and documentary director, shot a series of short films on Galaxy S26 Ultra using the APV codec and Samsung Log. Explore the videos below to discover the possibilities of Cine LUT through the making-of and short films.

[1] A technique that uses a logarithmic curve to expand detail in darker areas. While camera sensors capture brightness uniformly, the human eye is more sensitive to changes in shadows. Log helps footage better reflect natural perception.

[2] The smoothness and precision of tonal transitions in an image — how it shifts between light and dark.

Additionally, “Coral in Focus,” a documentary tied to the initiative, received the Coastal and Island Culture Award at the 23rd International Ocean Film Festival. Samsung was separately named to Fast Company’s 2026 Most Innovative Companies list for its work advancing mobile innovation in environmental research.

These recognitions reflect the impact of Samsung’s efforts to reverse the decline of coral reefs in partnership with U.S.-based nonprofit organization Seatrees and the Scripps Institution of Oceanography at the University of California San Diego. By bringing together Galaxy’s advanced image capturing capabilities, Seatrees’ community-driven restoration model and Scripps’ knowledge on marine science, Samsung is transforming Galaxy mobile phones into powerful tools for ocean conservation.

▲ Photo captured with a Galaxy S26 Ultra equipped with Ocean Modeho

Coral reefs cover less than 1% of the ocean floor yet support approximately 25% of all marine life and sustain millions of livelihoods worldwide[2]. Without intervention, many reefs are at risk of disappearing by 2050 due to climate change, pollution and overfishing.

To help address this challenge, Samsung collaborated with Seatrees and Scripps to advance coral reef restoration across a growing network of sites in Costa Rica, Fiji, the Galápagos Islands, Indonesia and the United States.

Through the “Samsung x Seatrees: Bring Coral in Focus” initiative, partners and local communities are given Ocean Mode-equipped Galaxy devices and underwater housings to capture high-quality underwater imagery with Ocean Mode, which is then used to generate detailed 3D photogrammetric models. This process improves how coral reefs are monitored and evaluated, resulting in critical insight into reef health and recovery.

Together, Samsung, Seatrees and Scripps have driven meaningful impact across restoration sites. To date, more than 20,000 coral fragments have been planted, and over 80 3D reef models have been built to support monitoring and research efforts.

▲ Side-by-side comparison of coral imagery captured on a Galaxy mobile phone with standard camera settings (left) and Ocean Mode (right), highlighting improved color correction and reduced motion blur underwater.

Now available through Expert RAW[3], Ocean Mode extends these capabilities to Galaxy users, making advanced underwater imaging[4] available to more people while reducing reliance on expensive, heavy DSLR equipment. This increased accessibility is critical to scaling coral reef monitoring efforts, particularly in regions where resources and technical infrastructure may be limited.

These accolades build on Samsung’s broader commitment to sustainability under its initiative, Our Journey: Galaxy for the Planet. From incorporating recycled materials into Galaxy devices to developing technologies like Ocean Mode with like-minded partners, Samsung continues to explore how innovation can help protect the planet.

[1] As of April 2026, Ocean Mode is supported on Galaxy S26 Series, and is expanding to the S25 Series, S24 Series, Fold 7, Flip 7, Z Tri-Fold, Fold 6 and Flip 6 throughout the first half of 2026.

[2] Smithsonian Museum of Natural History

[3] Expert RAW must be downloaded separately from the Galaxy Store, for free, before use. Supported on S26, S25, S24, S23 an S22 series devices, S21 Ultra, S20 Ultra, Note20 Ultra, Z TriFold, Z Fold7, Z Flip7, Z Fold6, Z Flip6, Z Fold5, Z Fold4, Z Fold3 and Z Fold2. Results may vary depending on editing method and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[4] Galaxy mobile phones used underwater were placed in a waterproof underwater housing. Galaxy mobile phones are not designed to be waterproof against seawater.

If you thought smartphone innovation has peaked, think again. At Galaxy Unpacked 2026, Samsung introduced the new Galaxy S26 Series, setting the tone for what many are calling the era of truly intelligent, AI-powered phones. The excitement didn’t just stay on ground — it was captured, dissected, and reimagined through the lenses of our creators and media friends from Southeast Asia and Oceania (SEAO) who joined us in San Francisco.

For a full rundown on Samsung’s enhanced Galaxy AI, exciting features of the new devices, and how they help users accomplish more with less effort, check out@adamlob0’s interview with Carl Nordenberg, VP & Regional Head of the Mobile eXperience Business.

Unpacked energy, from San Francisco to SEAO

Couldn’t be there in person? Creators like @volix.media brought the full Unpacked energy straight to our screens. From the moment the Galaxy S26 Series was unveiled, to hands-on time with the latest device, their content captured the cheers, the first reactions, and that collective “wow” as the capabilities of Galaxy AI came to life.

Your World Class Camera Companion

The Galaxy S26 Series isn’t just for calls, it’s fast becoming a creator’s go-to camera companion.

Unsteady hands? @droidlime shows off the new Super Steady with horizontal lock feature which helps keep your videos perfectly stabilized even with accidental wobbles.

Over on @fuzzchannel, we see how the Galaxy S26 camera system introduces creative possibilities, from expansive wide-angle shots to tight, detailed frames. Paired with Galaxy AI, creators have more control over every frame, empowering them to shoot, edit and share studio-worthy content—straight from their phones.

You can also turn imagination into reality. @geek_culture shows off the Galaxy S26 Series’ upgraded and powerful AI-powered Photo Assist, which helps refine images and express creativity with ease.

Privacy Is The Next Big Deal

Whether it’s personal texts, work emails, or banking information, the Galaxy S26 Series’ widely praised breakthrough Privacy Display protects your sensitive information and privacy on the go.

From Vietnam, the Schannel team breaks down and demonstrates how the brand-new feature works.

Adding to that, @chill_with_dan shares her first impressions on how you can customize the level of privacy to your needs. Thanks to an intelligent pixel-level layer, the display helps control what people around you can see, giving users a new sense of confidence when viewing sensitive information on their phones.

These are just some of the standout moments from Unpacked 2026. If you’d like to see more, you can check out the full replay of Unpacked here!

That’s where Samsung Care+ comes in[2]. Not only does it preserve the future resale value of your device, it provides peace of mind today and lasting value tomorrow.

▲ Samsung Care+ offers peace of mind to Galaxy S26 users and helps preserve value of their new devices.

Flexible and Personalised Choices for Every Lifestyle

Not everyone uses their device the same way. Some need a complete peace of mind against everyday accidents. Others focus on long-term device reliability. Samsung Care+ gets this.

Samsung Care+ offers diverse plans that reflect the unique needs of customers with different lifestyles. This includes accidental damage cover that protects against certain knocks, drops and spills[3] For users prioritizing long-term performance and reliability, extended warranty coverage can help address certain mechanical or electrical failures well beyond the standard warranty period, which can become increasingly valuable as users hold onto devices longer.

With Samsung Care+ and Fast Repair Service, customers can benefit from quick, hassle-free repairs, including cracked screen replacements using genuine Samsung parts – ensuring devices are restored to optimal condition when unexpected incidents occur.

Samsung Care+ plans also come with flexible payment options, including upfront payment choices. For Galaxy S26 Ultra users in Malaysia, plans start from RM398.52 for 1 year, RM441.72 for 2 years, and RM636.12 for 3 years[4].

Professional Service Without the Hassle

Protection is only valuable if you can access it when needed. That is what matters most. Samsung Care+ delivers service designed to provide expert care in a simple, accessible way – wherever you are.

The claims process is designed for clarity. No complex forms. No confusing requirements to navigate. Samsung Care+ offers a streamlined claims process, ensuring customers can receive the care they need without hassle while minimizing disruption to their daily routines.

Once your claim is submitted, Samsung-authorized service centers take over[5]. Every repair is handled by certified technicians using Samsung genuine parts. This approach does more than fix immediate problems – it maintains your device in optimal condition, preserving what you invested in whether you plan to keep it for years or eventually upgrade.

And here’s something people often overlook until they are traveling: your device goes everywhere with you, so your protection should too. Samsung Care+ provides comprehensive coverage both at home and abroad You can receive Samsung-certified service in major cities around the world, including Seoul, London, Los Angeles and Barcelona[6].

Peace of Mind, And Long-Lasting Value

Galaxy S26 series is engineered to simplify the tasks you do on your phone through its most user-friendly Galaxy AI experiences. Samsung Care+ ensures it keeps doing that – delivering the peace of mind to enjoy your device to the fullest anywhere, anytime while maintaining its value over time.

Samsung Care+ is available when you purchase your Galaxy S26 series on Samsung.com or Samsung Experience Stores, making it easy to add protection from day one. Already have your device? You can register and activate the Samsung Care+ within 30 days from the date of purchase.

[1] SQ Magazine, “Smartphone Statistics 2026: Powerful Insights,” updated February 18, 2026. Available at: https://sqmagazine.co.uk/smartphone-statistics/

[2] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required. For detailed Samsung Care+ information, please visit: https://www.samsung.com/my/offer/samsung-care-plus/

[3] For approved repairs, unlimited claims are covered up to the MSRP value of the device. Same-day screen repair may be available for eligible devices in select areas, subject to claim approval time, parts availability, and technician scheduling. Repair eligibility is subject to change, and additional restrictions, limitations, and exclusions may apply. Please refer to the plan Terms and Conditions for full details.

[4] Valid until 31 December 2026

[5] Samsung-authorized service centers subject to local availability.

[6] Worldwide accidental damage cover only applies to accidental damage to your Galaxy smartphone if overseas product repair is available. When in need of Samsung Care+ services during your travel, contact the visiting country/region’s local customer service in advance to check Samsung Care+ availability.

Drawing on works by Johann Sebastian Bach and George Frideric Handel, the sounds create a deeper, more immersive listening experience in everyday life.

▲ A musician performs a classical piece adapted as a Galaxy S26 ringtone.

A Sound Philosophy Inspired by Nature

Galaxy has established “Inspired by Nature” as the core concept of its sound design, applying it across all interaction sounds — from ringtones to touch sounds. Extending this philosophy, Samsung brings nature-inspired classical music to Galaxy, creating a more refined listening experience in everyday interactions.

New ringtones on the Galaxy S26 series include Bach’s “Prélude” from Cello Suite No. 1, whose symmetry, repetition and harmony evoke natural patterns such as plant growth and ocean waves.

Also included is Handel’s “Alla Hornpipe” from Water Music Suite No. 2, famously performed on the River Thames for King George and known for its flowing rhythm and structured progression.

Both pieces were previously used as ringtones during the Anycall era of the 1990s and 2000s, returning as familiar, nostalgic melodies.

▲ Musicians perform a classical piece adapted as a Galaxy S26 ringtone.

Global Collaboration Behind the Sound

Global experts collaborated throughout the recording process to enhance sound quality. The ringtones were recorded at Abbey Road Studios — the world’s first recording studio and the birthplace of many iconic Beatles tracks. Jonathan Allan handled recording and mixing in London, while Tae Ho Lee of MiXNBLE led mastering in Seoul, highlighting East–West collaboration.

The Royal Philharmonic Orchestra, a world-renowned U.K. symphony orchestra, performed both pieces. The Bach piece features co-principal cellist Jonathan Ayling.

A Unified Vision for Galaxy Sound

The new ringtones on the Galaxy S26 series go beyond simple alerts, reflecting Galaxy’s sound identity shaped by nature-inspired design and refined technology.

“Classical music transcends time and space, resonating deeply with people,” said Myoung Woo Nam, Principal Sound Designer, Mobile eXperience (MX) Business at Samsung Electronics.  “We hope more users can experience classical music naturally in daily life through Galaxy.”

Samsung plans to continue applying a consistent sound philosophy across its products while expanding Galaxy’s unified sound identity.

The feature will begin rolling out in Malaysia from 25 March 2026. AirDrop support[1] will initially be available on the Galaxy S26 series, with expansion to additional devices to be announced at a later date.

Don’t Miss Out! Grab the all-new Samsung Galaxy S26 Series today!

Until 3 May 2026, the Galaxy S26 series is available[2] for purchase with these amazing promotions. Customers can get a rebate of up to RM800 upon purchase with eligible CIMB, Maybank or RHB credit or debit cards. Customers can also redeem up to RM400 with their Samsung Rewards Points Booster for their purchase as well!

Until 31 May 2026, get 10% off on the Galaxy Buds4 Series when you purchase selected Galaxy S and Z Series models. Eligible Samsung Members can also enjoy an exclusive 10% discount via voucher redemption from their Samsung Members application, to purchase either in store through Endless Aisle or online.

For added peace of mind, save up to RM200 on 3 years of Samsung Care+ when you purchase the Galaxy S26 Series as well. Samsung Care+[3] offers comprehensive coverage that protects the devices’ value, including fast repairs for accidental damage, extended warranty, and certified expert support available both at home and abroad.

To buy the Samsung Galaxy S26 Series, please visit: https://www.samsung.com/my/offer/galaxy-s26-series/

[1] The ‘Share with Apple devices’ feature is turned on by default.

[2] Availability may vary by country, region, and carrier. Color availability may vary depending on country or carrier.

[3] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/

[4] While stocks last. Terms and conditions apply.

Samsung Electronics Co., Ltd. Samsung Electronics today announced that Galaxy S26 Ultra won Best in Show at the Global Mobile Awards (GLOMO Awards) during Mobile World Congress (MWC) 2026 held in Barcelona, Spain. The Global Mobile Communications Association (GSMA) holds the GLOMO Awards annually during MWC to recognize outstanding innovations in the mobile industry. The Best in Show category celebrates consumer-focused products that set a benchmark for technology. One of the industry’s highest honors, Best in Show devices are known as the “gold standard” across the digital landscape as judged by more than 200 world-leading independent analysts, journalists and industry veterans.

Samsung Galaxy S26 Ultra: Best in Show

At the March 4 awards ceremony, Galaxy S26 Ultra won Best in Show for its seamless blend of advanced hardware and intuitive, proactive One UI 8.5 software. Galaxy AI delivers adaptive, context-aware intelligence that simplifies everyday tasks while safeguarding security and privacy. Together, these advancements bring to life the most intuitive mobile AI designed to anticipate users’ needs.

Galaxy S26 Ultra also introduced the world’s first built-in Privacy Display, a breakthrough in display engineering, that gives users a more private but vibrant viewing experience. Inside, a customized chipset powers faster Galaxy AI, setting a new standard for effortless mobile experiences on Galaxy S26 Ultra.

“This year’s competition was exceptionally strong,” said Shaun Collins, Chair of the Judges for MWC Best in Show 2026, “We look for technology that is not only innovative and compelling, but that genuinely moves the industry forward. The Samsung Galaxy S26 Ultra stood out for pushing the boundaries of mobile technology while delivering meaningful, real-world impact. In particular, its privacy innovation addresses one of the most important needs of today’s digital lifestyle — security, personal space and trust.”

The MWC Best in Show judging panel said that among more than 3,000 exhibitors, the Galaxy S26 Ultra stood out for making forward-looking innovation possible now. “While many technologies showcased at MWC highlight the future,” the panel said, “this is a product consumers can experience today.”

“We are honored that the Galaxy S26 Ultra has been recognized as ‘Best in Show’ at this year’s GLOMO Awards,” said Stephanie Choi, EVP and Head of Mobile Marketing Center, Mobile eXperience (MX) Business at Samsung Electronics. “The Galaxy S26 Ultra is an agentic AI phone that signifies Samsung’s ongoing commitment to push our industry forward, and this distinction is especially meaningful given the extraordinary innovation showcased at MWC.”

For more information about the Galaxy S26 Ultra, please visit: https://www.samsung.com/my/offer/galaxy-s26-series/

The Samsung Members platform provides information on Samsung products and services while fostering a community for user interaction. Top contributors who consistently create high-quality content and actively engage with others are selected as Samsung Members Stars, helping strengthen connections between the brand and its community.

More than a product showcase, the event emphasized community-driven dialogue and the exchange of perspectives — empowering participants to shape their own Galaxy experience.

Galaxy Unpacked 2026: Unveiling the Next Era of Galaxy AI

Galaxy Unpacked 2026 was the highlight of the three-day program. Samsung introduced a more integrated and personalized Galaxy AI, emphasizing a true agentic AI experience, along with enhanced privacy and security and new features of the Galaxy S26 series and the Galaxy Buds4 series.

“It was incredible,” said Samsung Members Star Oksana Bykova (USA). “Samsung showcased Galaxy AI to expand everyday experiences, and Super Clear Call on the Galaxy Buds4 series was especially impressive.”

“I’m excited about the Privacy Display on Galaxy S26 Ultra,” said Samsung Members Star Gerson Manzanares (Nicaragua). “The way the screen automatically adjusts viewing angles to block prying eyes is truly ingenious.”

▲ Participants attending Galaxy Unpacked 2026

▲ A participant visiting the Galaxy Unpacked 2026 Experience Zone

AMA Session: Going Behind the Scenes of Galaxy Camera Innovation

The Ask Me Anything (AMA) session was one of the most popular programs. Sungdae Joshua Cho — Executive Vice President and Head of Visual Solution Team, Mobile eXperience (MX) Business at Samsung Electronics — took questions and responded in real time.

The program included briefings and demonstrations of the Galaxy camera’s key technologies and features. Participants noted visible differences in brightness, noise and detail, highlighting how these advancements translate into meaningful user experiences.

Going beyond a Q&A, the session became an open forum for direct dialogue between participants and Samsung.

▲ Cho presenting during the AMA session

▲ Participants listening to the AMA session

Explore SF: Capturing the City Through Galaxy

Another highlight was “Explore SF Your Way with Galaxy,” where participants explored the city using the Galaxy S26 series in their own ways.

With AI Eraser, they effortlessly captured San Francisco’s scenic views, while Super Steady delivered clear, blur-free shots even on the move. Participants shared these moments with their communities, extending their experiences and insights to a wider audience.

▲ Participants creating content using the Galaxy S26 series

Beyond the Event: Carrying the Momentum Forward

Galaxy Community Connect 2026 centered on the Galaxy S26 series, offering participants opportunities to explore Galaxy AI throughout the event. In San Francisco, they reinterpreted and expanded the Galaxy experience in their own ways, fostering authentic connections.

▲ Participants enjoying the Gala Night on the final day of the event

Samsung will continue strengthening direct engagement with its global communities, aiming to enrich the everyday lives of Galaxy users around the world.

‘#TeamGalaxy Connect’ is an event where influencers — who actively use Galaxy products to create content across themes like camera, gaming, health, and fashion and beauty — become the first to experience the newly announced products on-site and create and share authentic stories. The event was attended by approximately 140 #TeamGalaxy influencers from 35 countries around the world, who were able to experience the Galaxy S26 Ultra and Galaxy Buds4 Pro.

Experiencing the Infinite Possibilities of the AI Phone

The #TeamGalaxy Connect 2026 journey began with the ‘Galaxy Unpacked February 2026’ event, where #TeamGalaxy influencers experienced the new products firsthand and shared real-time reviews of the Galaxy S26 Ultra and Galaxy Buds4 Pro on social media.

Fans worldwide expressed particular excitement for the innovative features showcased at the Unpacked event, including the Privacy Display and Photo Assist on Galaxy S26 Ultra, as well as the premium Hi-Fi sound experience of Galaxy Buds4 Pro.

Galaxy S26 Ultra: The Ultimate Tool for Creators

Among the attendees was renowned one-person film production influencer Monique Yvonne (@moniqueyvonn), who shared an exclusive behind-the-scene story about the production of a film created with Galaxy S26 Ultra. The trailer of the film was showcased during the Unpacked event.

“Galaxy S26 Ultra transcends the traditional smartphone; it is a professional-grade tool meticulously designed for creators,” Monique remarked during an inspiration session with #TeamGalaxy influencers. “With its sophisticated AI integration and unrivaled camera performance, I expect it to enable even more creative and elevated content production.”

Reimagining Innovation through Camera, Gaming and Sound

Throughout the event, #TeamGalaxy influencers embarked on tailored content creation journeys, pushing the boundaries of Galaxy S26 Ultra and Galaxy Buds4 Pro through three core themes — camera, gaming and sound.

#TeamGalaxy Connect 2026 sparked immediate global engagement, with various content capturing global audience’s attention. Highlighting Galaxy S26 Ultra’s camera and AI features, influencer Mohamad Sofian (@sofyank96) created content with high-quality visual effects. Meanwhile, another influencer Ry Velasco (@ryvlsco) creatively showcased Galaxy Buds4 Pro’s Hi-Fi sound against the vibrant atmosphere of San Francisco. Furthermore, official #PlayGalaxy Cup livestream, featuring #TeamGalaxy influencers and top North American gaming clans 100 Thieve and Offline TV, recorded 16.77 million views, captivating the global gaming community.

A Celebration of Creativity and Global Connection

The three-day experience culminated in an evening of celebration, where the #TeamGalaxy influencers gathered to celebrate the diverse content produced during the journey. The night featured an awards ceremony that honored the most creative and impactful contributions, ending the #TeamGalaxy Connect 2026 on a high note of inspiration and shared vision.

David Moon, Head of the Influencer Marketing Group, Mobile eXperience (MX) Business at Samsung Electronics, emphasized the importance of this collaboration. “Seeing Galaxy’s innovation through unique and diverse lenses of our global #TeamGalaxy influencers has been an incredibly rewarding experience. We remain committed to bringing the everyday joys of Galaxy to fans around the world through the engagement with #TeamGalaxy.”