As the world leader in mobile innovation, Samsung continues to relentlessly pursue the best in hardware, software and services, redefining what is possible for consumers across the globe. The Galaxy S7 edge was awarded for its refined design, advanced camera and outstanding performance.

“We are honored to be recognized for our craftsmanship in design and innovation with the Galaxy S7 edge,” said Junho Park, Vice President of Global Product Strategy, Mobile Communications Business at Samsung Electronics. “This award is a testament to our constant pursuit of excellence as we continue to exceed consumers’ expectations through revolutionary mobile technology.”

Click here to learn about Galaxy S7 & S7 edge more!

Kuala Lumpur, 4 November 2016 – Add a hint of the vast ocean and limitless sky to Samsung’s Galaxy S7 edge and you have a birth of a bold smartphone to take on life’s adventures. Yes, Samsung Malaysia Electronics has officially released its latest colour variant of the Galaxy S7 edge: Blue Coral. Inspired by nature and this year’s colour trend, the mesmerizing Blue Coral edition shimmers as if it is illuminated from the inside of the phone’s glass surface. Samsung also applied a contrasting gold tone hue to the phone’s metallic frame – resulting in a two-toned combination that is bold yet sophisticated.

“Blue is a significant colour for us at Samsung as it is not only our corporate colour, it is a colour for the bold and the adventurous. As a global brand, we constantly create significant innovations useful for worldwide consumers, and with the Galaxy S7 edge in Blue Coral, we are offering millennials who want to be different a bold and aspirational smartphone companion in the pursuit of their unforgettable lifetime adventures,” said Mr Lee Jui Siang, Vice President, IT & Mobile Business Unit, Samsung Malaysia Electronics.

The Galaxy S7 edge is the perfect companion for those living the vivacious and audacious lifestyle. In Blue Coral, the phone is an even more perfect representation of confident individuals ready to explore new quests and embark on exhilarating adventures. The ultimate expression of a worry-free, can-do attitude in life, Blue Coral is a bold colour that lets you make a statement to the world that you are ready to take on the adventures that life has to offer.

Featuring a sleek design with ergonomic curves, the Galaxy S7 edge incorporates cutting edge mobile technologies that enhance the user experience. Included among these features are its Dual Pixel camera – the first to be implemented on a smartphone – that delivers brighter and sharper images even in low light together with f1.7 aperture lens, as well as its IP68 dust and water resistance and microSD card slot.

In addition to Blue Coral, the Galaxy S7 edge is also available in Black Onyx, Gold Platinum and Silver Titanium. The Galaxy S7 edge Blue Coral is now available in Malaysia at a recommended retail price of RM3,099 (inclusive of 6% GST).

For more product information, please visit www.samsung.com/my/galaxy-s7.

model poses at the end of the runway with a clutch in hand containing a Galaxy S7 edge

Kuala Lumpur, 19 September 2016 – Technology makes a device useful. Design, meanwhile, makes it aspirational, enjoyable and has the power to make us do incredible things, pushing us to explore new and unprecedented possibilities. Put both fashion and technology together, and their distinctive elements combine into one perfect device that make the Galaxy S7 edge more than just a phone. The Samsung S7 edge is most certainly more than a stunning-looking device – a crowning achievement in design and functionality, redefining the blend of style and substance.

The revolutionary smartphone made its runway appearance recently at the industry-acclaimed fashion show organised by MODA, aimed at nurturing up-and-coming Young Malaysian Designers. Inspired by Samsung Galaxy S7 edge’s motto “Rethink What A Phone Can Do”, the budding designers fused futuristic elements with fashion, narrating their creative visions into compelling creations. The result is a mesmerising collection ready for the runway.

The Galaxy S7 edge encased elegantly in a glass case as it struts down the runway

Apart from the designers’ creations on the catwalk, Galaxy S7 edge devices also made a special appearance alongside the creations. Decked in unique fashionable wear from top to toe and clutching Galaxy S7 edge ingeniously encased in see-through water clutches and glass cases, the models strutted down the runway to showcase the many designs by young talented designers from various backgrounds.

At the end of the showcase, three teams’ creations stood out, earning themselves the coveted MODA Samsung Innovative Award and a Galaxy S7 edge each.

#myGalaxyS7: One of participating teams showcasing their creations

Created for today’s consumer lifestyle, Galaxy S7 and Galaxy S7 edge lead the industry with a refined design, more advanced camera, streamlined software functionality and unparalleled connectivity to a galaxy of products, services, and experiences. Reiterating that design is dynamic and is constantly changing like innovation, the Galaxy S7 and S7 edge are flawless representations of cutting-edge design and technology.

Effortless style: The Galaxy S7 edge’s IP68 water resistance proves to be a fashionable look on the runway

he Galaxy S7 edge looking sleek and savvy in a water clutch design

This year’s MODA fashion show marks yet another fruitful collaboration between Samsung and MODA in support of their initiatives in the local fashion industry to turn enterprising dreams into reality. With this, Samsung continues to embrace its vision to build a better tomorrow by investing in the future and offering opportunities to talented young people to encourage and enable creativity in their profession.

To experience perfect moments captured with the Galaxy S7, Samsung Malaysia Electronics is offering RM300 savings for the Galaxy S7 or Galaxy S7 edge, exclusively available on Galaxy Life app. Just head over to any Samsung Experience Store or Samsung authorised dealers, search for the deal in the app, swipe “Redeem” and make payment on the spot.

Behind the scenes, a model manages to snap a selfie on the Galaxy S7 edge

Kuala Lumpur, 24 June 2016 – When Samsung first introduced its Galaxy S7 and Galaxy S7 edge to Malaysians, one of the features that took the nation by storm is its outstanding built-in camera. Many were looking for the perfect smartphone camera to take great shots in any condition; and much to their anticipation, Samsung’s latest flagship smartphones made users rethink what they can do with it. One such fan to appreciate this remarkable camera in a smartphone is award-winning Malaysian photographer, Yaman Ibrahim, who has since begun his journey of capturing his country’s beauty with his Galaxy S7 edge.

Inspired by the holy month of Ramadhan and the customs that come along with it, Yaman embarked on a quest to uncover and showcase his unique perspective on how Malaysians celebrate Ramadhan as a prelude to the upcoming Raya festivities. Yaman, who is based in Kuala Lumpur, harnessed his interest in photography since childhood. With a deep passion in all forms of photography, his new series “Colors of Ramadhan”, all shot with the Samsung Galaxy S7 edge, perfectly encapsulated the culture, practices and traditions of the Ramadhan month.

“As a Malaysian, my goal is to provide an accurate representation of what my country is to me – in all its charm and splendour. The Galaxy S7 edge really was an extension of my being and my vision. It showed me more than what I thought a phone was capable of doing and I too was pleasantly surprised by the unexpectedly amazing shots,” said Yaman Ibrahim.

This photography series has touched face on what the lead up to Hari Raya is all about – the Malaysian culture and lifestyle, the joy of gathering together, the crowd of the evening bazaars and the peacefulness of prayers.

“When we designed the Samsung Galaxy S7 edge, we wanted to ensure that it truly serves as the perfect lifestyle companion. Taking pictures during the day is great especially with sunlight as your natural lighting; however, the night holds just as much beauty. This is where the Galaxy S7 edge’s camera comes in – its superior quality helps users take stunning images regardless of the time of day,” said Mr Lee Jui Siang, Vice President, IT and Mobile, Samsung Malaysia Electronics.

As the world’s 1st smartphone to incorporate Dual Pixel technology, the Samsung Galaxy S7 and S7 edge are capable of producing photographs of DSLR quality; perfectly retaining every detail in the contrasting shades of Malay cuisine to the brilliantly intricate architecture of the mosques. So as the kids play with fireworks and sparks, the fast auto-focus means no more blurred shots when you need to take blink-of-an-eye moments!

Both front and rear cameras are also built with f1.7 lens, allowing more light in into the photo for brighter shots that essentially capture the pure absolute beauty and rich colours even under low-light conditions, making its camera performance unrivalled and one-of-a-kind. Its outstanding low-light shooting function uncovers a whole new perspective into Malaysia’s rich culture and nightlife, and like what many have said about this the Galaxy S7 and S7 edge – this game-changing smartphone never does fail to impress.

Kuala Lumpur, 10 June 2016 – Genius billionaire and philanthropist by day and caped crusader by night, everyone’s favourite hero from Gotham City now comes in the form of Samsung’s Galaxy S7 edge exclusive and limited version, the special Injustice Edition. In collaboration with Warner Bros. Interactive Entertainment and DC Entertainment, Samsung Malaysia Electronics today announced that 500 units of Galaxy S7 edge Injustice Edition will arrive on Malaysian shores on 17 June 2016.

The Galaxy S7 edge Injustice Edition set comes equipped with a sleek deep black Galaxy S7 edge, accentuated by gold detailing and an iconic bat insignia on the back, inspired by DC Comics’ Batman. The set additionally offers a Gear VR (Black Edition), Back Cover (Injustice Edition), as well as exclusive contents and services vouchers*.

“At Samsung, we always seek to provide a unique top-of-the-line mobile experience and this time, we are excited to bring our exclusive Injustice edition of the Galaxy S7 edge to Malaysians! With the Vulcan API as one of the key features of the Samsung Galaxy S7 edge, this partnership only reinforces our commitment to enhance the mobile gaming experience for consumers,” said Lee Jui Siang, Vice President of Mobile and IT Business Unit, Samsung Malaysia Electronics.

Also to commemorate the third anniversary of the popular mobile game, Injustice: Gods Among Us, the companies came together to bring Samsung’s technology and one of the game’s central characters, Batman, in a suave, high-performance smartphone.

Developed from the ground up by award-winning NetherRealm Studios, the Injustice: Gods Among Us mobile game delivers stunning graphics and a completely unique fighting gameplay experience. The game features a collectible card mechanic and engages players in 3-on-3 tag team combat that features many of DC’s most iconic characters. The Injustice: Gods Among Us game is available as a free download on Google Play.

The Galaxy S7 edge Injustice Edition set is available for online order starting from 10am, 17 June 2016 at recommended retail price of RM4,099 (inclusive of 6% GST) at http://www.samsung.com/my/gs7injustice.

Online Purchase Mechanics
1. Access http://www.samsung.com/my/gs7injustice to order online from 10am onwards on 17 June 2016.

2. Register contact details with preferred Samsung Experience Store for collection.
3. Make deposit payment of RM500 via PayPal (please contact your issuing bank to ensure the online transaction is not barred).

4. Collect your Galaxy S7 edge Injustice Edition set on the collection date provided upon completion of online order.

For more product information, please visit http://www.samsung.com/my/injustice.

*Enjoy ‘Injustice’ game credit worth USD$100 and Oculus VR contents voucher worth USD$50 with each purchase of The Galaxy S7 edge Injustice Edition set.

Kuala Lumpur, 27 May 2016 – Following its record-breaking global debut, Samsung Malaysia Electronics is proud to release the Pink Gold edition of the Galaxy S7 edge to the Malaysian market, bringing the total of available colours for the devices to five – so everyone can experience the Samsung Galaxy S7 edge with a touch of exclusivity.

“Samsung continuously endeavours to create products that are innovative, bold and in a class of its own. Besides the functionality and features of the phone, colour choices also play an important role in purchase decisions. With the introduction of the Galaxy S7 edge Pink Gold, we are offering a softer and more sophisticated look and feel, of the Galaxy S7 edge,” said Mr Lee Jui Siang, Vice President, IT & Mobile Business Unit, Samsung Malaysia Electronics.

Samsung brings the use of pink gold in electronics full circle by making it a highly visible element of today’s mobile experience. With hues that glitter and shimmer as if illuminated from inside their glass surfaces, the blending of pink and gold is the perfect representation of elegance and premium. The refined Pink Gold colour scheme was chosen to soothe while incorporating a touch of gentleness, radiance and sophistication to the smartphones’ design – a minimalistic expression of premium ownership.

The new Samsung Galaxy S7 edge in Pink Gold is more than a just a new colour option, it is an expression of one’s personality and lifestyle. As mobile phones become more and more integrated into our lives, the Samsung Galaxy S7 edge in Pink Gold transforms into a luxury centrepiece that interprets a modern affluent owner.

The Galaxy S7 edge Pink Gold becomes available in Malaysia starting 27 May 2016 at the recommended retail price of RM3,099 (inclusive of 6% GST). The Galaxy S7 edge is also available in Black Onyx, Gold Platinum, and Silver Titanium.

For more product information, please visit www.samsung.com/my/s7edge/.

Kuala Lumpur, 26 May 2016 – Thinking of bringing your smartphone out on a rugged adventure outdoors? Having a water and dust resistance feature on your smartphone now allow even more flexibility and worry-free expeditions. Truly the right fit for modern lifestyles, the Samsung Galaxy S7 and S7 edge are designed to be the perfect companion wherever you go.

“As the world feels smaller thanks to new technological advancements, we want to empower users and help them get more out of life as they explore the world. Samsung has played a huge part in the evolution of mobile phones and we have witnessed them become more than simple communication devices – they are companions that make us rethink what we can do with them. We have pushed the boundaries of innovation to encourage users to travel with less limitations,” said Lee Jui Siang, Vice President of Mobile and IT Business Unit, Samsung Malaysia Electronics.

The IP68 rating and capless ports give the Galaxy S7 and S7 edge both the freedom and power to resist dust and water as deep as 1.5m and up to 30 minutes, making it resilient enough for users to go everywhere with the perfect companion in the palm of their hands. The sharp-shooting camera function is also a great complementary feature, enabling users to capture the beauty and record their adventures.

To put the Galaxy S7 and S7 edge to the test, Samsung designed an exciting adventure course in Tadom Hill Resorts, located just outside Kuala Lumpur, and invited members of the media to record their ‘Galaxy S7 Adventure’ throughout a series of fun activities.

The media experiential took place on land and lake where members of the media could truly test the phone’s reliability against the natural elements. Armed with their Galaxy S7, the teams dashed through sand and paddled through the lake – truly experiencing the phone’s water and dust resistant feature and camera fast autofocus.

The Samsung Galaxy S7 and S7 edge are available at Samsung Experience Stores and authorised dealerships at a recommended retail price of RM2,699 (inclusive of 6% GST) and RM3,099 (inclusive of 6% GST), respectively. Both are offered in three colour options – Black Onyx, Silver Titanium and Gold Platinum.

For more product information, please visit www.samsung.com/my/galaxy-s7.