We act on three packaging design principles – reduce, replace, and recycle; these principles have guided the eco-conscious changes to packaging for the Galaxy S series. From the quantity of packaging to the materials used, Samsung has worked to streamline product packaging and implement more sustainable processes.¹

From Galaxy S7 To Galaxy S21: Our Journey to More Eco-Conscious Packaging

Since the release of the Galaxy S7 in 2016, Samsung has developed more eco-conscious packaging with each generation of the Galaxy S series. Throughout this journey, we had worked diligently to remove elements that could stand in the way of people easily recycling their product packaging after purchase.

The packaging for the Galaxy S21 series contains just 4%² of the plastic used in the Galaxy S7 packaging, reducing waste generated per packaging unit by 49%. Similarly, the Galaxy S21 packaging contains only 58% of the paper used in that of the Galaxy S7, helping save some 44,802 trees a year.³ As a result of these continued sustainability efforts, we decreased the amount of carbon generated during the development of the Galaxy S21 series’ packaging by 50% compared to that of the Galaxy S7.⁴

Following extensive research into eco-conscious materials, the Galaxy S8’s packaging saw several evolutions compared to the previous Galaxy S series. We removed the magnet from inside the packaging along with the plastic in-box case for earphones, and the accessory tray – traditionally comprised of plastic – was made with paper-based material.

For the release of the Galaxy S9, we made an extra push towards reducing plastic waste. Samsung changed the device tray material from plastic to a pulp-mold material, integrating upcycled materials into our process.

For the Galaxy S10 and Galaxy S20, Samsung expanded eco-conscious changes to packaging. We replaced plastic with paper to tie together accessories, the package structure was simplified, and all the packaging trays for in-box accessories were integrated into one pulp-mold tray to cut down on unnecessary materials. Furthermore, the protective film was removed from accessories such as the charger plug and the USB connector, and the coating for all accessories was changed from a glossy finish to a more eco-conscious matte finish that hides fingerprints and is harder to scratch.

The packaging for our latest flagship device, the Galaxy S21 series, is the most eco-conscious product packaging within the Galaxy S series. Every box for the device is made with corrugated cardboard, instead of rigid paper, to improve recyclability. Accessories such as the charger plug and in-box earphones were removed to further minimize the amount of packaging and promote reuse and recycling habits among Galaxy users.

Promoting Resource Efficiency Into the Future

Despite emerging challenges around the availability of sustainable materials and productivity of global supply chains as a result of the COVID-19 pandemic, Samsung still has a responsibility to help combat climate change and protect the environment in everything we do.

At the end of 2020, we achieved our goal of using 100% recycled or sustainably-sourced paper packaging⁵ and now require paper suppliers to submit certifications and conform to international standards, such as the Forest Stewardship Council (FSC) certification. We recognize that our journey to shifting to a fully circular economy is not over.

Samsung continues to search for new and innovative eco-conscious materials for our product packaging, to discover new ways to minimize materials used and to optimize our product development processes. In advance of future product releases, Samsung will continue to make changes that provide people with more eco-conscious product and packaging experiences as we work together with our supply chain and our customers to create a more sustainable world.

¹ Some of the listed components or materials may differ by country or region.

² This includes the screen’s protective film. It may differ by country or region.

³ A 30-year-old tree can produce 59kg of paper.

⁴ As evaluated and certified by the UK-based Carbon Trust.

⁵ For Consumer electronics and IT & Mobile communications products

“Upgrading a product is easy but upgrading consumer lifestyle is difficult. We will continue to strive for design that entertains and fulfills the lives of our consumers through consumer-focused innovation,” said BK Yoon, President and CEO of Samsung Electronics and the Head of the Corporate Design Center at Samsung.

Samsung received the Gold award for the ArtPC Pulse, a premium desktop computer with advanced expandable modules. The ArtPC Pulse integrates a high-performance PC into a refined cylinder form. It can expand its function with extended modules for HDD storage and a 360-degree speaker in a detachable rotary structure. The award-winning design of the ArtPC Pulse includes minimalist styling on its fully metal body as the buttons and port are all located at the rear of the product.

In addition to the Gold award, Samsung won 34 other iF Design Awards in the product category:

Galaxy S7 Series, flagship smartphone designed with 3D forming glass technology to enhance grip

Gear S3, smartwatch with an innovative round bezel and spinning UI

Galaxy C9 Pro, 6.9mm thickness smartphone with full-metal unibody design, available in China and India

SUHD TV KS9500, premium TV with beautiful 360 design, including a floating screen in the front and a delicate real metal line on the back

RB38K7998S4, Smart Family Hub refrigerator features a 21.5” LCD touch screen allowing users to manage and see the food in the fridge without having to open the door

Activewash series, touch controls located on the top back, it allows users to look inside the drum from a better viewing angle

Organized by the International Forum Design, the iF Design Awards began in Germany in 1953. Product submissions are based on a comprehensive evaluation of design, material suitability, innovativeness and seven additional categories: Product, Packaging, Communication, Interior Architecture, Professional Concept, Service Design, and Architecture.

Start your 2017 afresh in a chic new colour. Exuding a mysterious yet enthralling vibe, the glossy new colourway of Black Pearl for Galaxy S7 edge subtly radiates quality and luxury in the palm of your hand. The latest colour variant of the highly popular Galaxy S7 edge, the Black Pearl colour also comes with 128GB internal memory, in comparison with the standard 32GB variant currently in the market, and will available in Malaysia on 12 January 2017.

The new Samsung Galaxy S7 edge Black Pearl follows the popular Blue Coral and Pink Gold editions released last year. While those were largely inspired by calming, natural hues, Black Pearl is designed to be modern and striking, perfect for those who love exploring the latest trends. The sleek black finish blankets the entire device – edges and all – and adds depth to its glass design. The result is a stylish all-black aesthetic that captures the essence of the colour in its purest form.

As if the allure of the new all-black colourway was not enough, the already massive internal memory of 128GB also receives another storage boost with an external memory support of a whopping 256GB via microSD slot. With the ultra-storage, users can store and watch movies anywhere at any time, directly out of their pocket and onto the palm of their hand.

New colour and a bigger storage aside, the Samsung Galaxy S7 edge brings a new way of thinking what a phone can do. This flagship smartphone brings with it cutting-edge features including its IP68 dust and water resistance, a professional-grade Dual Pixel Sensor + 12MP rear camera that is able to take crisp, clear photos even in the dark, and a powerful processor to get you through the day effortlessly.

“At Samsung, we are constantly evolving to offer the best products to our customers. We listen to their demands and we give them what they want. The new Samsung Galaxy S7 edge 128GB in Black Pearl is a new edition created for the modern day user who is effortlessly chic, who often stores and consumes content constantly while on-the-go. This new Black Pearl variant, like other colour editions introduced for the Samsung Galaxy S7 edge before it, captures the essence of a unique persona, much like its owner,” said Mr Lee Jui Siang, Vice President, IT & Mobile Business Unit, Samsung Malaysia Electronics.

The 128GB variant in Black Pearl will be available in Malaysia tomorrow (12 January 2017) at a recommended retail price of RM3,399 at participating Samsung Experience Store outlets. In addition to the Black Pearl colour and the other aforementioned editions, the Galaxy S7 edge is also available in 32GB variant in distinctive colours of Black Onyx, Gold Platinum, Silver Titanium, Pink Gold and the latest Blue Coral at RM 3,099 nationwide. All prices stated are inclusive of 6% GST.

For more product information, please visit http://www.samsung.com/my/galaxy-s7

Kuala Lumpur, 24 June 2016 – When Samsung first introduced its Galaxy S7 and Galaxy S7 edge to Malaysians, one of the features that took the nation by storm is its outstanding built-in camera. Many were looking for the perfect smartphone camera to take great shots in any condition; and much to their anticipation, Samsung’s latest flagship smartphones made users rethink what they can do with it. One such fan to appreciate this remarkable camera in a smartphone is award-winning Malaysian photographer, Yaman Ibrahim, who has since begun his journey of capturing his country’s beauty with his Galaxy S7 edge.

Inspired by the holy month of Ramadhan and the customs that come along with it, Yaman embarked on a quest to uncover and showcase his unique perspective on how Malaysians celebrate Ramadhan as a prelude to the upcoming Raya festivities. Yaman, who is based in Kuala Lumpur, harnessed his interest in photography since childhood. With a deep passion in all forms of photography, his new series “Colors of Ramadhan”, all shot with the Samsung Galaxy S7 edge, perfectly encapsulated the culture, practices and traditions of the Ramadhan month.

“As a Malaysian, my goal is to provide an accurate representation of what my country is to me – in all its charm and splendour. The Galaxy S7 edge really was an extension of my being and my vision. It showed me more than what I thought a phone was capable of doing and I too was pleasantly surprised by the unexpectedly amazing shots,” said Yaman Ibrahim.

This photography series has touched face on what the lead up to Hari Raya is all about – the Malaysian culture and lifestyle, the joy of gathering together, the crowd of the evening bazaars and the peacefulness of prayers.

“When we designed the Samsung Galaxy S7 edge, we wanted to ensure that it truly serves as the perfect lifestyle companion. Taking pictures during the day is great especially with sunlight as your natural lighting; however, the night holds just as much beauty. This is where the Galaxy S7 edge’s camera comes in – its superior quality helps users take stunning images regardless of the time of day,” said Mr Lee Jui Siang, Vice President, IT and Mobile, Samsung Malaysia Electronics.

As the world’s 1st smartphone to incorporate Dual Pixel technology, the Samsung Galaxy S7 and S7 edge are capable of producing photographs of DSLR quality; perfectly retaining every detail in the contrasting shades of Malay cuisine to the brilliantly intricate architecture of the mosques. So as the kids play with fireworks and sparks, the fast auto-focus means no more blurred shots when you need to take blink-of-an-eye moments!

Both front and rear cameras are also built with f1.7 lens, allowing more light in into the photo for brighter shots that essentially capture the pure absolute beauty and rich colours even under low-light conditions, making its camera performance unrivalled and one-of-a-kind. Its outstanding low-light shooting function uncovers a whole new perspective into Malaysia’s rich culture and nightlife, and like what many have said about this the Galaxy S7 and S7 edge – this game-changing smartphone never does fail to impress.

Kuala Lumpur, 26 May 2016 – Thinking of bringing your smartphone out on a rugged adventure outdoors? Having a water and dust resistance feature on your smartphone now allow even more flexibility and worry-free expeditions. Truly the right fit for modern lifestyles, the Samsung Galaxy S7 and S7 edge are designed to be the perfect companion wherever you go.

“As the world feels smaller thanks to new technological advancements, we want to empower users and help them get more out of life as they explore the world. Samsung has played a huge part in the evolution of mobile phones and we have witnessed them become more than simple communication devices – they are companions that make us rethink what we can do with them. We have pushed the boundaries of innovation to encourage users to travel with less limitations,” said Lee Jui Siang, Vice President of Mobile and IT Business Unit, Samsung Malaysia Electronics.

The IP68 rating and capless ports give the Galaxy S7 and S7 edge both the freedom and power to resist dust and water as deep as 1.5m and up to 30 minutes, making it resilient enough for users to go everywhere with the perfect companion in the palm of their hands. The sharp-shooting camera function is also a great complementary feature, enabling users to capture the beauty and record their adventures.

To put the Galaxy S7 and S7 edge to the test, Samsung designed an exciting adventure course in Tadom Hill Resorts, located just outside Kuala Lumpur, and invited members of the media to record their ‘Galaxy S7 Adventure’ throughout a series of fun activities.

The media experiential took place on land and lake where members of the media could truly test the phone’s reliability against the natural elements. Armed with their Galaxy S7, the teams dashed through sand and paddled through the lake – truly experiencing the phone’s water and dust resistant feature and camera fast autofocus.

The Samsung Galaxy S7 and S7 edge are available at Samsung Experience Stores and authorised dealerships at a recommended retail price of RM2,699 (inclusive of 6% GST) and RM3,099 (inclusive of 6% GST), respectively. Both are offered in three colour options – Black Onyx, Silver Titanium and Gold Platinum.

For more product information, please visit www.samsung.com/my/galaxy-s7.