We act on three packaging design principles – reduce, replace, and recycle; these principles have guided the eco-conscious changes to packaging for the Galaxy S series. From the quantity of packaging to the materials used, Samsung has worked to streamline product packaging and implement more sustainable processes.¹

From Galaxy S7 To Galaxy S21: Our Journey to More Eco-Conscious Packaging

Since the release of the Galaxy S7 in 2016, Samsung has developed more eco-conscious packaging with each generation of the Galaxy S series. Throughout this journey, we had worked diligently to remove elements that could stand in the way of people easily recycling their product packaging after purchase.

The packaging for the Galaxy S21 series contains just 4%² of the plastic used in the Galaxy S7 packaging, reducing waste generated per packaging unit by 49%. Similarly, the Galaxy S21 packaging contains only 58% of the paper used in that of the Galaxy S7, helping save some 44,802 trees a year.³ As a result of these continued sustainability efforts, we decreased the amount of carbon generated during the development of the Galaxy S21 series’ packaging by 50% compared to that of the Galaxy S7.⁴

Following extensive research into eco-conscious materials, the Galaxy S8’s packaging saw several evolutions compared to the previous Galaxy S series. We removed the magnet from inside the packaging along with the plastic in-box case for earphones, and the accessory tray – traditionally comprised of plastic – was made with paper-based material.

For the release of the Galaxy S9, we made an extra push towards reducing plastic waste. Samsung changed the device tray material from plastic to a pulp-mold material, integrating upcycled materials into our process.

For the Galaxy S10 and Galaxy S20, Samsung expanded eco-conscious changes to packaging. We replaced plastic with paper to tie together accessories, the package structure was simplified, and all the packaging trays for in-box accessories were integrated into one pulp-mold tray to cut down on unnecessary materials. Furthermore, the protective film was removed from accessories such as the charger plug and the USB connector, and the coating for all accessories was changed from a glossy finish to a more eco-conscious matte finish that hides fingerprints and is harder to scratch.

The packaging for our latest flagship device, the Galaxy S21 series, is the most eco-conscious product packaging within the Galaxy S series. Every box for the device is made with corrugated cardboard, instead of rigid paper, to improve recyclability. Accessories such as the charger plug and in-box earphones were removed to further minimize the amount of packaging and promote reuse and recycling habits among Galaxy users.

Promoting Resource Efficiency Into the Future

Despite emerging challenges around the availability of sustainable materials and productivity of global supply chains as a result of the COVID-19 pandemic, Samsung still has a responsibility to help combat climate change and protect the environment in everything we do.

At the end of 2020, we achieved our goal of using 100% recycled or sustainably-sourced paper packaging⁵ and now require paper suppliers to submit certifications and conform to international standards, such as the Forest Stewardship Council (FSC) certification. We recognize that our journey to shifting to a fully circular economy is not over.

Samsung continues to search for new and innovative eco-conscious materials for our product packaging, to discover new ways to minimize materials used and to optimize our product development processes. In advance of future product releases, Samsung will continue to make changes that provide people with more eco-conscious product and packaging experiences as we work together with our supply chain and our customers to create a more sustainable world.

¹ Some of the listed components or materials may differ by country or region.

² This includes the screen’s protective film. It may differ by country or region.

³ A 30-year-old tree can produce 59kg of paper.

⁴ As evaluated and certified by the UK-based Carbon Trust.

⁵ For Consumer electronics and IT & Mobile communications products

Finally a viable solution to replace old laptops and desktop computers has arrived on the public safety scene with Samsung DeX in Car technology, making the work environment safer, more flexible and more efficient for police officers in the field by simply using a Samsung flagship Galaxy smartphone and the Samsung DeXservice solution that brings an easy-to-use, PC-like experience to mobile handsets.

Bridging the gap between smartphone and desktop, Samsung DeX delivers an in-car computing capability by pairing the latest Galaxy smartphones with a mounted display and dedicated keyboard. By connecting the Samsung Galaxy S8/8+, S9/9+ or Note8 smartphone to DeX Pad or DeX Station, the smartphone functions as the car’s mobile data terminal.

The setup provides an optimal solution for forward-thinking police leaders and public safety professionals who recognize the importance of seamless mobile computing access both in the patrol car and while in the field.

Additionally, Samsung Galaxy smartphones include defense-grade mobile data security powered by Samsung Knox, helping agencies achieve Criminal Justice Information Services (CJIS) compliance when using the phone alone and with DeX.

“Mobile phones are more than just communication devices,” said Reginald Jones, Director of Public Sector Sales and Solutions. “They’re valuable public safety tools in terms of flexibility, security, efficiency and workplace productivity.”

Samsung DeX in Car helps reduce reliance on pen and pad or bulky in-car computer systems so police officers and other first responders can maintain greater situational awareness of their surroundings at all times, in addition to achieving a more streamlined workload.

With Samsung DeX in Car solution, the transition from a desktop experience inside the patrol car to accessing secure data in real-time while on the move, outside the vehicle, and then back in the station at the desk, is seamless.

For example, photos, videos and voice recordings gathered in the field on a smartphone are also securely processed on the smartphone, reducing redundant record-keeping when back at the desk. Through a seamless interface, Samsung DeX in Car allows data stored on the officer’s phone to be swiftly and securely transferred. Samsung Galaxy smartphones are armed with Samsung Knox, a platform that keeps the data inside a secure architecture throughout data migration – from gathering it, to processing it, to sharing it through other databases.

“The phone is becoming the critical technology tool for public safety officials, and Samsung DeX enables officers to use their Galaxy smartphone as a laptop replacement in the vehicle and in the station,” Jones said.

Samsung DeX in Car also helps remove some of the guesswork for officers before they respond to incidents. Having a Samsung Galaxy smartphone at the center of their workflow boosts the amount of data officers can receive. Instead of relying on radio transmissions and vague descriptions, officers get high-quality images, detailed reports and real-time updates.

“Samsung DeX offers a better return on investment all around,” said Jones. “It provides more flexibility and more security at a lower cost. The phone is the center point for public safety and using Samsung DeX offers the ultimate in mobility while being a powerful force multiplier for law enforcement officers.”

Kuala Lumpur, 21 December 2017 – Samsung Malaysia Electronics has announced that Bixby’s voice capabilities are now available in Mandarin Chinese. This gives existing Malaysian users of the Galaxy S8, S8+ and Note8 devices an additional option to experience Samsung’s intelligent interface in their own comfortable language.

KM Liew, Head of Samsung Malaysia Electronics’ IT & Mobile division, said that Samsung’s move to introduce the new language within Bixby is due to strong interests from the large Mandarin Chinese-speaking community in Malaysia.

“We at Samsung believe this is a significant step forward in allowing our consumers do and achieve things in a more comfortable and convenient way, as Mandarin is the mother tongue and first language of many Malaysians. We are confident that now, many more users of these devices will be able to fully experience Bixby as it was meant to be experienced,” said Mr Liew.

Prior to this, other language options that were supported by Bixby were US English and Korean. The introduction of Bixby in Mandarin Chinese will allow Malaysian consumers more flexibility, contextual awareness and cognitive tolerance in interacting with their Samsung devices for a superior and seamless experience. For example, users can say “dă kāi xiàng jī (打开相机)” and Bixby will do the honours of opening up the camera app.

With the introduction of its new language capability, Mandarin Chinese will now be integrated into Bixby Home, Reminder and Vision, as well as selected native apps by Samsung, Bixby Lab and other third parties. Via Mandarin Chinese, existing Malaysian users will be able to smoothly switch from voice command, to touch, to text, and back to voice in their own comfortable language.

As Samsung is constantly looking to meet industry demands, Bixby will be continually improved with updates and added features, according to consolidated feedback from the Samsung consumer community. Not only that, its natural language-understanding ability allows Bixby to continuously improve its interpretations of regional dialects, giving users the option to interact with Bixby in even more Chinese dialects in time.

Bixby’s availability on the Galaxy S8, S8+ and Note8 is just the beginning. As the Bixby ecosystem grows, it will connect across devices, apps and services as an intelligent interface, and open up new experiences and scenarios to ensure convenience.

For more information, visit http://www.samsung.com/my/apps/bixby/.

Founder of Little Collins Cake Café Frances Voon (fourth from left) with the participants of the Samsung Sweet Treats Workshop

Kuala Lumpur, 13 December 2017 – Sweetness rules the dessert menu, but the occasional touch of spices adds distinction to the flavour – making it an excellent vehicle to thrill and excite the palate. Just like the sweet and savoury experience desserts bring to people, Samsung is refreshing its colour offering of its flagship smartphones to give fans a touch of fun with two news shades of PINK.

Held at the brand’s Galaxy Studio, a one-stop centre to experience Samsung’s ultimate mobile connectivity, and in conjunction with the upcoming Christmas celebrations, Samsung Malaysia Electronics hosted a “Sweet Treats Workshop” consisting of a creative dessert decoration class led by Frances Voon, founder of quaint cake café, Little Collins. What followed was a mini photography session of the delectable delights using Samsung’s pink edition phones, the Galaxy Note8 in Soft Pink and Galaxy S8/S8+ in Rose Pink. Captured using the powerful lenses of Samsung’s most advanced smartphones, the sweet masterpieces looked as good as it taste!

Sweet treats amidst the Samsung Galaxy Note8 Soft Pink and Galaxy S8 & S8+ Rose Rink

“We recently launched the Galaxy Note8 Soft Pink, together with Galaxy S8 and S8+ Rose Pink in Malaysia to give fans, especially the ladies, a choice of colours to complement their lifestyles. Pink is a reflection of the cheerful, ambitious and passionate woman who dreams big and aspires to achieve more through her smartphone. As Christmas is around the corner, the “Sweet Treats Workshop” is a perfect way to celebrate the arrival of our new pink devices as it gives us a chance to interact with our fans and our fans an opportunity to have a feel of the devices while having some pink fun!” said Mr KM Liew, Head of IT & Mobile Business, Samsung Malaysia Electronics.

Host, blogger and fashion influencer Alexis SueAnn who was the event emcee shared that her Galaxy Note8 provides her the flexibility and multitasking convenience often demanded in her line of work.

Alexis SueAnn with the Galaxy Note8 Soft Pink and Galaxy S8+ Rose Pink

“As the entertainment and fashion industry today is strongly influenced by social media, I would have to say that the Note8’s camera is a really cool tool for me! Thanks to the dual camera’s Live Focus and Pro Mode features, I am able to create artistic and Instagram-worthy shots of both wide-angle and close up photos. I am also able to instantly adjust the ‘bokeh’ effect to make it look as if the photos were taken from a DSLR camera. Live Message with the S Pen is also super fun! I can draw my own emojis, make animated GIFs or handwrite heartfelt messages on photos; it makes every one of my messages more personal,” said Alexis.

The Galaxy Note8 Soft Pink and Galaxy S8 and S8+ Rose pink is available in Malaysia at the recommended price of RM3,999, RM3,299 and RM3,699 respectively (inclusive of 6% GST). Both powerhouse devices are also available in Midnight Black, Orchid Gray, and Maple Gold, while Galaxy S8 and S8+ available in Coral Blue as well.

Every purchase of the Galaxy Note8, S8 and S8+ Pink Edition come with a complimentary pink Alcantara cover worth up to RM209, while stocks last, and 20% off base fares and premium flatbed fares by AirAsia X.

Event Pictures

Frances Voon of Little Collins demonstrating the gingerbread frosting and cupcake decoration

Creativity at work: Media trying their hands at dessert decorating

It’s all in the details: Putting the final touches on the gingerbread man and the buttery cupcakes

Capturing the masterpieces with the Galaxy Note8 Soft Pink and Galaxy S8 Rose Pink

It’s a Pink Party! Media proudly showing their creations at the Samsung Sweet Treats Workshop

For more information on the Galaxy Note8, Galaxy S8 and S8+, please visit

http://www.samsung.com/my/smartphones/galaxy-note8/ and http://www.samsung.com/my/smartphones/galaxy-s8/

New Year, New Device, New Fun Escape                                    

The New Year can bring about new and exciting challenges, discoveries, and getaway. This would call for a gift that is both practical and memorable, something that to help power through 2018.

During this promotional period, Samsung will be offering a 20% discount on all AirAsia X Economy fares and Premium Flatbed tickets with every purchase of selected Galaxy mobile devices! To be eligible for this promotion, simply follow these steps after your purchase:

1. Purchase a selected Galaxy model. Download and log-in to mySamsung app.
2. Go to the ‘Rewards’ section and select the AirAsia X’s deal.
3. Tap ‘Visit Website’ to search for your preferred flight tickets.
4. Select your preferred dates and enjoy 20% off regular base fares on economy and Premium Flatbed tickets.

For more information, please visit http://www.samsung.com/my/offer/joy-of-gifting/.

Entertainment & Comfort, All-In-One

When it comes to family, there is no argument that they deserve the best that we can offer. And thanks to Samsung Malaysia Electronics, you can gift them exactly that!

During this period, bring home a Samsung Curved QLED TV for them to enjoy. The award-wining device would make top-notch entertainment at home. Coupled with that, Samsung Malaysia Electronics proudly presents a complimentary Ogawa Wellness set which consists of an Ogawa MySofa, Ogawa Omknee Therapy, and Ogawa Maxi Touch Plus worth a total of RM13,096! This year end, show your love by gifting the people who brought you up with the best entertainment companion one could ask for, along with something that can simultaneously massage the body aches away.

The Equipment that Make the Home

For many, a New Year often means that it is time for a household upgrade. This year-end, take the opportunity to gift your family with innovative Samsung household appliances and with that, a fresh new take on convenience!

Many would agree that refrigerators and clothes washers are among the most important equipment in a home. Hence, during this promotional period, purchase a Samsung Food Showcase Refrigerator with Twin Cooling Plus, and receive a free Samsung POWERstick vacuum cleaner worth RM859! Not only that, by purchasing a Samsung AddWash Washer, you will also be able to bring home a Samsung Vacuum Cleaner worth RM299!

For those who would prefer a more simplified and schematic experience, don’t miss out the new Galaxy Note8 worth RM3,999 for free, with every purchase of a 65” Curved QLED TV! Additionally, purchase a 55” Premium UHD Smart TV and bring home a free Soundbar Sound+ worth RM1,599 for you and your family to enjoy.

The end of the year is a great opportunity to inspire change and celebrate the most important things in life – our loved ones and the gift of sharing. Let’s make it a point to remember the ones that mean the most to us, and to bring the Joy of Gifting to life.

For more information about Samsung’s Year End Promotions, please visit http://www.samsung.com/my/offer/joy-of-gifting-2017/ .

Take the Galaxy S8 and S8+. When designing its latest flagships, Samsung went to great lengths to ensure that the UX behind their groundbreaking, bezel-less designs would foster convenient and intuitive interactions. The result of the company’s efforts is a seamless interface that allows users to navigate the devices’ immersive displays with ease and take full advantage of their powerful features.

The tips and functions outlined below offer simple ways for users to further amplify their Galaxy S8’s convenience and get more out of their smartphone experience.

Get to Know the Navigation Bar

The navigation bar that houses the Galaxy S8’s Home, Back and Recents buttons has a few tricks up its sleeve, including allowing users to bypass their device’s Lock screen and instantly access the Home screen.

After activating the Unlock with Home button feature via Settings > Display > Navigation bar, a hard press of the square Home button from the Always On Display will unlock the device (a swiping motion is not required), while a double-tap will pull up the lock screen. The navigation bar’s settings also allow users to customize the Home button’s sensitivity to avoid unwanted presses.

Users may hide the navigation bar in apps where it does not automatically disappear or fix it to their screen by toggling the Show and Hide button, which appears on the bar’s far left side. The bar’s configuration may also be customized.

Using certain apps and functions may cause the navigation bar to disappear entirely. In those instances, users may navigate back to the Home screen by hard-pressing on the Home button’s usual location, and may access the navigation bar by swiping up from the bottom of the screen.

Take Advantage of the Edge Screen

The Edge panels in the Galaxy S8’s Edge screen offer access to apps, news and key functions with a simple swipe of the side of the screen. Users may customize their Edge panel selection and add more apps and shortcuts that work for them.

The Edge screen’s Edge lighting feature adds additional convenience, notifying users of incoming messages by illuminating the Infinity Display’s edges. This allows notifications to be visible even when the device is facing down, and creates an intuitive means to notify users of messages without disrupting their enjoyment of videos, games and apps.

Users may access the Edge screen’s settings by tapping Settings > Display > Edge screen.

Create Convenient Reminders

Find an interesting article that you’d like to get back to later? The Galaxy S8 allows users to conveniently save URLs using its Reminder function.

With the website pulled up, simply access your browser’s sharing options and tap on the Reminder icon. Webpage URLs are automatically saved, and users may additionally select exactly when they’d like to receive their notification.

The Galaxy S8 also allows users to create reminders based on texts. When viewing a conversation in the Messages app, long-press your selected message until the Message options menu appears and choose Send to Reminder. The message will automatically be saved to the Reminder app, and you’ll also be able to specify if/when you would like the reminder to appear.

In addition, the Galaxy S8 allows users to pin reminders to its Always On Display, making them visible at all times. To do so, open the Reminder app, tap on the reminder that you would like to display and select Pin to Always On Display.

Power Button and Sensor Shortcuts

Sometimes taking the perfect photo requires one to be quick on the draw with their camera.

To help users capture more of their special moments, the Galaxy S8’s camera launches instantly with a double-press of the power key. The camera’s zoom function is similarly seamless, allowing users to easily zoom in or out by dragging the white shutter button to the right or left.

In addition to unlocking the device, the Galaxy S8’s fingerprint sensor allows users to open apps and manage key functions. A simple swipe down or up will show or hide the notification panel, while swiping up on the sensor from the Home screen will launch the Samsung Pay app. The function may be found under Settings > Advanced features > Finger sensor gestures.

In a meeting and can’t answer the phone? With the Galaxy S8, you can politely decline incoming calls with preset text messages.

The Quick Reply feature activates with a two-second touch of the device’s heart-rate sensor and allows users to send a customized response that suits their needs. The function may be found under Settings > Display > Edge screen > Edge lighting > More Options > Quick reply.

Step Up Your Screenshot Game

The Galaxy S8 allows users to snap quick screenshots via a variety of convenient ways.

Users have the option to press and hold the ‘volume down’ and power buttons simultaneously, swipe the screen from one side to the other with the side of their palm, or utilize the Galaxy S8’s Smart Select feature, which is found via the Edge screen and allows you to select an area of the display to capture as an image or GIF.

Located under Settings > Advanced features > Smart capture, scroll capture is another useful option that’s designed to help users snap more complete screenshots. The function appears after a screenshot has been taken and allows for all of an app or page’s scrollable content to be included in the image.

Get More Done with Snap Window

The Galaxy S8’s new Snap Window feature allows users to select a portion of the most recently opened app to pin to the top of their screen.

This means that, for instance, a user may keep an eye on a video or constantly updated content such as stock prices and headlines via the top of their screen while using the remainder of the display to send an email, browse the web or manage other apps.

Activate the feature by pulling up your recent apps and tapping on the function’s corresponding button.

A Fun Way to Unlock Your Phone

After registering their irises for biometric verification, Galaxy S8 users have the option to select a fun mask or background to display when the security feature is activated.

Available designs may be found under Settings > Lock screen and security > Iris scanner > Preview screen mask.

Sharing Links with Samsung Cloud

Samsung Cloud offers users an effortless means to share large video clips and reams of pictures by creating a URL that lets others access your shared media.

The function maintains full picture quality and supports files of up to 1GB in size. Users may save up to 2GB of content per day. After two days, the files are deleted from Samsung’s servers.

To utilize the feature, select the photo or video that you would like to share in the Gallery app, tap Share and choose Link Sharing. The subsequent screen will allow you to select the app you would like to use to send your link.

Users may also provide others with access to shared content by sending a code. Those who receive the code will be able to punch it in to Samsung’s Link Sharing app and instantly view and download the shared files.

As it has made continual strides as a global company, Samsung has ranked as one of the top 10 brands on the Interbrand rankings from 2012 to 2017, demonstrating continual growth in brand value.

This year’s achievement is particularly meaningful given some of the challenges that Samsung has faced, and overcome, in the past year. For example, Interbrand, in its evaluation, cited among various factors, Samsung’s exemplary, fast recovery from last year’s Galaxy Note7 crisis, the company’s successful launches of flagship products, and its continued stellar financial performance.

In particular, Samsung’s mobile business reconfirmed its market leadership through the successful launch of the Galaxy S8. Samsung’s memory division also performed strongly, with its record profits contributing to the rise in brand value. Samsung’s digital appliances business introduced innovative and award-winning new products, developed from deep consumer insights, like the Family Hub refrigerator and AddWash washing machine. Samsung’s visual display division also broke new ground in the TV market with the new QLED TV as well as The Frame, a new lifestyle TV for the home.

“Our efforts to make meaningful progress to improve people’s lives contributed to the rise in brand value,” said YH Lee, CMO of Samsung Electronics. “Our ranking this year is a positive sign that demonstrates our efforts to regain trust have resonated with global consumers.”

This year’s Interbrand’s Best Global Brands will be announced at the World Trade Center in New York City on September 27.

Samsung’s Growth in Brand Value

Tong Wang, Executive Vice President of Samsung Electronics China (right), accepts the ‘Best Smartphone’ award at the 2017 Asia Mobile Awards.

Organized in coordination with the GSMA, this year’s MWC Shanghai runs from June 28 through July 1. The event provides mobile industry professionals and leading corporations in Asia with an excellent opportunity to showcase their latest innovations, and allows attendees to take a sneak peek at the future of mobile technologies.

This year’s AMOs were held on the evening of June 28 at the DaGuan Theatre in Pudong, Shanghai. The awards celebrate companies whose mobile products and services exhibit exceptional innovation.

For ‘Best Smartphone,’ a panel of leading journalists, analysts and market influencers assess entries based on a wide array of criteria ranging from physical design and UX (user experience) to performance, simplicity of use, value for money and sheer innovation.

The Galaxy S8 and S8+ were designed to offer a smartphone experience without limits, and feature a bezel-less design, smooth contours and an immersive Infinity Display that allow users to enjoy new levels of functionality and convenience.

Samsung’s Galaxy S8 and S8+ have received a Gold rating from the Electronic Product Environmental Assessment Tool (EPEAT), the definitive rating system for evaluating electronic devices’ eco-friendliness. The devices are the first smartphones to earn the certification, which assesses, among other criteria, material selection, product longevity, the manufacturer’s social contributions, and energy conservation during production and use.

The certification is a joint initiative of the non-profit Green Electronics Council and Underwriters Laboratories (UL), a global safety science organization. The rating was earned in recognition of Samsung’s efforts to produce the devices in a sustainable way, which included increasing the efficiency of their chargers, using recycled plastics in accessories, and other eco-friendly measures.

This distinction is the second that the Galaxy S8 and S8+ have received from UL. This past June, the organization’s UL Environment division awarded both devices ECOLOGO Gold Certification to the ANSI/UL 110 Standard for Sustainability for Mobile Phones.

In addition to receiving a top EPEAT rating, both the Galaxy S8 and S8+ have also been given a “Carbon Footprint Label” from the Carbon Trust, a leading authority on carbon-reduction programs and certifications, as well as a “Vitality Leaf” eco-label from the Russian Ecological Union.

Due to a rich legacy of mobile innovation, Samsung is uniquely positioned to offer a mobile experience and solutions that seamlessly integrate with, and power, its devices. As the heart of Samsung’s offerings, Bixby’s intelligent interface was designed to power users’ devices, apps and services, allowing easy control of smartphones and beyond.

With full voice capabilities for U.S. English, Bixby can help users get more out of their connected lives. With voice capabilities, Galaxy S8 and S8+ users can easily activate voice commands to get more done in their day – simply and efficiently. Users can ask Bixby to complete simple tasks, like turning on the flashlight or taking a selfie, or complex tasks, like “remind me to pick up milk at the grocery store,” or “find photos I took in Spain and create an album called ‘Vacation.’”

At launch, Bixby will be fully integrated across core Samsung apps, so almost anything you could do with touch or typing, you can now do with your voice, including multi-step, and cross-app requests. Support for additional native and third-party apps will be available via Bixby Labs, which includes select applications that are offering preliminary integration with Bixby. Because Bixby is deeply integrated into the device – rather than in a standalone application – users can easily switch between voice, touch or text commands, providing a unique experience over current voice assistants on the market.

“At Samsung, we are dedicated to creating the best possible user experience for our customers. That’s why we designed Bixby – it’s an intelligent interface that allows you to do more things with your phone. We want to offer a truly multimodal experience, so that users can interact with their phone in many different ways – through sight, touch, typing or voice – all of the most natural ways to interact with the world, available on your smartphone,” says Injong Rhee, Executive Vice President, Head of R&D, Software and Services of Mobile Communications Business, Samsung Electronics. “And as the Bixby ecosystem grows, it will use its completeness, context awareness and cognitive tolerance to evolve from a smartphone interface to the interface for your life,” he continues.

Voice capabilities for Bixby can be activated by pushing the dedicated Bixby hardware button located on the side of the Galaxy S8 and S8+, or by simply saying “Hi Bixby.” Bixby understands natural language, so users can complete tasks by using everyday speech, rather than pre-set and inflexible commands. Through iterative deep learning technology, Bixby can improve over time to recognize the user’s different preferences and ways of speaking.

Galaxy S8 and S8+ users in the U.S. can start using Bixby’s voice service immediately by updating the application to the latest software version. Bixby’s voice capabilities are currently available in Korean and U.S. English in South Korea and the United States on the Galaxy S8 and S8+. Samsung will continuously expand this service with additional languages and devices in the near future.

For more information, please visit: http://www.samsung.com/global/galaxy/apps/bixby/