The IFA Innovation Awards are a new global program debuting at IFA 2025 to spotlight products that demonstrate outstanding innovation, design excellence and market impact. Organized by IFA Berlin, the awards mark a new chapter in the event’s century-long legacy as a leading global stage for consumer and home technology. Besides the award certifications, winners also gain licensing rights, media exposure and exclusive opportunities at future IFA events.

Highlighted IFA 2025 Best of Innovation Award Winners

Bespoke AI Laundry Combo Wins Best in Design Award for Sleek Usability

In the home appliance category, the premium all-in-one washer-dryer Bespoke AI Laundry Combo was recognized with a Best in Design award, highlighting the product’s excellence and advanced technology. The Bespoke AI Laundry Combo offers the convenience of washing and drying in a single cycle, while also boasting a sleek design and a 7-inch touchscreen that enhances usability. It also delivers exceptional energy efficiency, as well as advanced heat pump drying technology that reduces drying time by up to 60%[1] and energy consumption by up to 75%.[2]

The Movingstyle Redefines Portable Display

The Movingstyle, a portable smart display that blends form and function, won two IFA Innovation Awards for Best in Home Entertainment and Best in Design. Transforming how people experience entertainment across their living spaces, The Movingstyle’s design is rooted in one simple, elegant idea: mobility should be effortless.

Inspired by the silhouette of a tote bag, the integrated handle is both a distinctive visual signature and a practical tool. With it, users can carry the 27” QHD touchscreen like a personal item, while the soft-wheeled floor stand glides smoothly between rooms. The Movingstyle also comes with a 2-in-1 One Action Stand that allows the screen to detach from the stand in a single motion, instantly becoming a self-supporting display without extra accessories.

The Premiere5 Provides an Innovative Home Viewing Experience

As Samsung’s most compact triple-laser ultra-short-throw projector, The Premiere5 also won two IFA Innovation Awards for Best in Home Entertainment and Best of Tech Innovation. At just a fraction of the size of conventional projectors, it projects screens up to 100 inches from just 43.3cm away — or 80 inches at 32.7cm and 60 inches at 22.2cm — enabling large-scale visuals even in small, aesthetic-conscious spaces.

Perhaps its most impressive feature is Touch Interaction, which is enabled by a built-in IR laser and camera that allows intuitive control of content, games, apps and workouts — creating interactive use cases across education, entertainment and home training.

The Freestyle+ Blends Smart Tech and Portability

The Freestyle+ is the world’s first portable smart projector to be embedded with both on-device and generative AI, which helped it to win the Best in Home Entertainment award. It is powered by Samsung’s proprietary AI Q Processor — the first AI chipset built into a smart projector — and features a built-in AI OptiScreen that includes seven built-in features that work together to straighten the image, maintain sharp focus, avoid obstacles, fit screen borders, adjust color for wall tone, enhance visibility in different lighting and dim the light when someone steps into the beam.

The Freestyle+’s built-in generative AI model allows users to create their own ambient visuals directly from the projector, and AI Q-Symphony detects the device’s position and automatically syncs audio with Samsung speakers or soundbars to deliver immersive surround sound.

Galaxy Tab S11 Ultra Allows Users to Create Content and Game Like Never Before

Galaxy Tab S11 Ultra won two IFA Innovation Awards for Best in Content Creation and Best in Computing & Gaming. These awards were won on Galaxy Tab S11 Ultra’s suite of tools for effortless productivity, creativity and immersive gaming experiences. As a product, Galaxy Tab S11 Ultra combines ultra-performance with a thin and light design to elevate creativity and power productivity on the go.

With the redesigned S Pen, powerful Samsung DeX and advanced Galaxy AI, it enables users to experience a new level of creativity, while its 14.6-inch 120Hz Dynamic AMOLED 2X display delivers a seamlessly immersive gaming experience.

Galaxy Z Fold7 Combines Design and Next-Level Functionaility for an Ultra-Smartphone Experience

Galaxy Z Fold7 won the Best in Communications & Connectivity award by bringing together the best of Galaxy design, camera functionality and AI innovation in the thinnest and lightest Galaxy Z Fold series to date. It delivers premium performance and the experience of an ultra-smartphone with a larger, more immersive display when unfolded. Featuring One UI 8, Galaxy Z Fold7 has optimized Galaxy AI for larger screens, maximizing the benefits of the expansive foldable display to boost productivity.

Highlighted IFA 2025 Innovation Award Honorees

Bespoke AI Washer[3] – precisely controls motor operations to reduce energy consumption to 65 percent lower than a Class A rating,[4] the highest EU efficiency standard. This represents an improvement of 10 percentage points over last year’s A-55%[5] Bespoke AI Washer, revealed at IFA 2024.

Bespoke AI Jet Ultra – featuring a suction power of 400W[6] while reducing overall weight, it is the world’s most powerful stick vacuum cleaner. It also supports AI Cleaning 2.0, which automatically adjusts suction power to suit various cleaning environments. Additionally, the Bespoke AI Jet Ultra recognizes floor types such as wood, carpet and mats, as well as room structures like corners and walls.

Bespoke AI Dishwasher[7] – equipped with AI Wash, which uses an improved high-resolution turbidity sensor and AI algorithm to thoroughly clean items by detecting and analyzing soil levels throughout the wash and rinse cycles adjusting water temperature and duration for maximum efficiency. Additionally, it features an Auto Open Door that enables users to open the door with a simple push on the upper area, eliminating the need for handles and allowing the product to blend seamlessly into kitchen furniture.

Bespoke AI Refrigerator with Hybrid Cooling[8] – utilizes two power sources — the compressor and Peltier module — to offer efficient and precise cooling. It also comes with the upgraded AI Vision Inside, which can recognize up to 37 fresh food items and 50 processed foods.[9] Lastly, the refrigerator includes a 9” smart screen that allows it to become a hub for connected appliances, show food items and recommended recipes and provide various forms of entertainment.[10]

Bespoke AI WindFree – creates a comfortable environment without cold drafts by dispersing air through micro holes. AI Fast & Comfort Cooling analyzes user habits and indoor/outdoor climate data to seamlessly switch between Fast Cooling mode and WindFree mode, providing energy-efficient comfort. When connected with wearable smart devices like watches and rings that detect when the user is asleep, it automatically turns on WindFree cooling and adjusts the temperature to better allow for deep sleep.[11]

Micro RGB – the world’s first display to feature micro-sized RGB LED backlighting in a 115-inch screen. Unlike conventional LED TVs that rely on white or blue backlights, Micro RGB is engineered with individually controlled red, green and blue LEDs to deliver true, full-color local dimming. It also achieves 100% of the BT.2020 color gamut and has earned VDE certification for its Micro RGB precision color.

Odyssey 3D – immerses users in a diverse array of 3D experiences from games to videos with stunning 3D effects[12] — all without the need for dedicated glasses — thanks to advanced eye-tracking technology and a proprietary lenticular lens.

Spatial Display – creates realistic depth and dimension to 2D visuals and 3D effects, without the need for 3D glasses. Slim and lightweight, this innovative signage brings brands to life and is suitable for any space and setting, including retail, events and luxury experiences.

Galaxy S25 FE – a gateway to the latest Galaxy AI experiences with multimodal capabilities that makes everyday interactions feel more natural and intuitive. Galaxy S25 FE is equipped with One UI 8 and also brings the AI-powered ProVisual Engine with advanced tools like Generative Edit, as well as an upgraded 12MP front-facing camera that delivers an enhanced photo experience.

Galaxy Z Flip7 – comes with an edge-to-edge FlexWindow that allows users to express themselves, access key features at a glance and stay connected without opening the device. Now Bar and Now Brief deliver helpful, personalized information on the FlexWindow, and FlexCam makes it easier than ever to capture the perfect selfie.

Buds3 FE – brings a larger speaker that delivers rich, powerful sound with deep bass and clear treble. Enhanced ANC reduces ambient noise, creating a more immersive listening experience, and Crystal Clear Call technology uses an advanced pre-trained machine learning model to isolate the user’s voice.

For more information, please visit: https://news.samsung.com/my/

[1] Based on internal testing of the cycle time when drying an IEC 3kg load with Cotton cycle. Results: Bespoke AI Laundry Combo model with a heat pump= 78 minutes vs. combo model with a condenser  = 202 minutes, which is a reduction of 60%. Individual results may vary based on actual load contents.

[2] Based on internal testing and verified by KATRI (Korea Apparel Testing Research Institute) of the cycle energy consumption when drying an IEC 3kg load with Cotton cycle.

 Results: BESPOKE AI Laundry Combo model with a heat pump (WD21B6400KV) = 0.8kWh vs.  WD21B6400KV/** combo model with a condenser = 3.6kWh, which is a reduction of 75%. Individual results may vary based on actual load contents

[3] Product availability may vary according to region.

[4] Based on Samsung internal testing. 9kg model energy consumption is EEI 18.2, which is 65% more energy efficient compared to the minimum threshold of energy efficiency class A (EEI 52 for 9kg models). Energy ratings tested with Eco 40-60 program, 65% savings tested with the Eco 40-60 program.

[5] Based on Samsung internal testing. Applicable WF90F series models are 55% more efficient than A energy efficiency class limit requirement under Regulation (EU) No 2019/2014.

[6] Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard. Measured at the inlet of the handheld part of the stick vacuum cleaner (with no brush) in Jet mode when the dustbin is empty, and a large capacity battery that is fully charged (VCA-SBTC97, 3970mAh). Lasts up to 1 min. Recognized as the most powerful in the world as of the release date of the press release.

[7] Product availability may vary according to region.

[8] Product availability may vary according to region.

[9] As of April 2025, AI Vision Inside can recognize 37 food items, such as fresh fruits and vegetables. If the food is not recognizable, it may be listed as an unknown item. AI Vision Inside cannot identify or list any food items in the refrigerator door bins or freezer. It recognizes food items based on deep learning models, which may be updated periodically to improve accuracy. AI Vision Inside also recognizes packaged food items that have been saved by the user, and up to 50 items can be saved with designated names. Packaged items are limited to those that keep a certain packaged form.

[10] A Wi-Fi connection and Samsung account are required.

[11] A Wi-Fi connection and Samsung account are required.

[12] 3D effects may vary depending on content and PC capabilities. AI 3D video conversion is not available for DRM content or when HDR mode is enabled.

Samsung Electronics Co., Ltd. today announced the Galaxy Tab S11 Ultra and Galaxy Tab S11, delivering its most intelligent and advanced tablet experience yet. Powered by the latest Galaxy AI[1], now enhanced by One UI 8[2] and new multimodal capabilities, Galaxy Tab S11 Ultra is the thinnest Galaxy Tab to date, without compromising performance, going beyond a slim form factor to show what a premium tablet can be. Together, the series is built for effortless productivity on the go, combining pro-grade hardware with experiences optimized for a large screen.

With upgraded Samsung DeX and a redesigned S Pen, the Galaxy Tab S11 Ultra supports focused multitasking and seamless workflows, while also enabling creative expression in a sleek, portable form. Whether capturing ideas in a meeting, summarizing lecture notes or sketching out visual concepts, the Galaxy Tab S11 Ultra empowers users to handle more with less friction, wherever they are.

“The Galaxy Tab S11 series combines AI innovation with refined hardware to deliver a true multitasking experience that reflects Samsung’s deep experience in mobile productivity,” said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience Business at Samsung Electronics. “With the latest Galaxy AI and new multimodal capabilities, these flagship tablets enable ultimate efficiency – empowering users to work, create and flow more naturally across a versatile, large screen.”

Powering Everyday Tasks with Advanced AI

With One UI 8, the Galaxy Tab S11 series brings multimodal AI to the forefront – understanding what users type, say and see, and responding in real time with helpful suggestions, these tools unlock a more fluid way to work, create and stay in flow across any task.

• Gemini Live[3] enables real-time screen sharing and visual input, so users can have a natural conversation with Gemini about what they’re looking at. Whether it’s on-screen content or an object that someone wants to show by pointing the camera at it – Gemini Live can handle contextual questions and requests by seeing what the user sees. For instance, a user in a class can easily screen share their notes, then ask Gemini to interpret a chart or explain the study material and summarize its insights.
• By pressing and holding the side button, users can activate Gemini and carry out commands across apps with a single command. For instance, when there’s no time to read a lengthy article, users can share the link with Gemini and say, “Summarize this article and save it to Samsung Notes,” making it easier to catch up later. It simplifies complex actions so users can stay in their flow.

The Galaxy Tab S11 series is packed with additional tools for effortless productivity and creativity – including the full suite of Galaxy AI features, optimized for the large screen.

• Users can turn rough sketches into clean visuals with Drawing Assist[4], then drag and drop[5] images they’ve created into Samsung Notes as a starting point for further ideation – perfect for brainstorming, visual planning or creative exploration.
• Writing Assist[6] helps rework tone and style, so users can easily refine a piece of writing to ensure it matches their intended meaning before dropping it into an email, document or other apps.
• While multitasking, users can keep Galaxy AI close at hand as a moveable and compact overlay, presented in a floating view,[7] allowing them to summarize the content on their screen without breaking focus.
• Circle to Search[8] with Google is now even more helpful for getting context and diving deeper into anything users see on their device’s screen. Users are able to translate text in real-time as they scroll and interact. From news articles to social media posts, users will see instant, on-screen translations of the underlying text in their preferred language.
• The Galaxy Tab S11 series comes with the newly redesigned S Pen that’s built for both focused work and creative expression. Its new cone-shaped pen tip supports increased tilt angles for better control, while a hexagonal design provides a more natural, ergonomic feel that’s comfortable and stable in the hand. Quick Tools[9] make it easy to adjust on the fly while drawing or editing with floating access, while Sticky Note lets users capture sudden thoughts or to-dos directly over Samsung Notes – no more app switching required during document review.

Full-Scale Productivity

In addition to Galaxy AI, the enhanced Samsung DeX[10] on the Galaxy Tab S11 series empowers users to maximize their productivity when multitasking across apps, taking notes during meetings or simply mapping out ideas. Whether you’re a designer building out visual concepts or a frequent traveler planning a trip across apps and displays, the Galaxy Tab S11 series features support every step, from researching and sketching to sharing polished results.

The latest Samsung DeX upgrades unlock next-level productivity, starting with Extended Mode, which transforms Galaxy Tab S11 and an external monitor into a seamless dual-screen setup. It runs Samsung DeX across both screens simultaneously for more intuitive multitasking and greater flexibility – now users can drag and drop apps between displays or reference a document on one screen while presenting on the other. Also new to Samsung DeX, users can now create up to four separate, customized workspaces for different needs. For example, one workspace can be dedicated for work, another to creative projects and a third to planning a trip.

With the upgraded Samsung DeX, users can set up a full working environment from virtually anywhere – whether it’s connecting to a meeting room TV for a presentation or adding final touches to a work document at the airport lounge just before starting a vacation.

Combined with Book Cover Keyboard Slim, the Galaxy Tab S11 series easily transforms into a personalized, mobile workstation with instant access to AI assistants through the dedicated Galaxy AI Key.

Made to Perform, Built to Move

The Galaxy Tab S11 series delivers its most advanced performance yet, equipped with cutting-edge hardware and immersive visuals in a slim, highly portable design. Samsung brings its enhanced 3nm processor to Galaxy Tab for the first time in the S11 series, offering faster processing, smoother multitasking and more responsive AI features. Galaxy Tab S11 Ultra boasts performance improvements of 33% in NPU, 24% in CPU and 27% in GPU[11]. Additionally, a powerful battery[12] and efficient thermal management ensure reliable, long-lasting use for work, creativity and everything in between.

Performance matched by purposeful design reflects Samsung’s hardware innovation – delivering ultra-thin and light, yet powerful devices ready for everyday versatility. Galaxy Tab S11 Ultra features a remarkably slim build at just 5.1 mm[13], with narrow 5.2 mm bezels[14] that expand screen space without compromising portability. Across both models, Dynamic AMOLED 2X displays deliver up to 1600 nits of peak brightness[15], ensuring clear, vivid visuals indoors or out, so users can stay focused wherever they work.

Tools That Fit the Way Users Work

The Galaxy Tab S11 series makes it easy to get started with work or creative projects with extensive third-party apps[16]. There is easy access to Goodnotes, Clip Studio Paint, LumaFusion and Notion – supporting everything from sketching and note-taking to flexible project planning. Galaxy users also enjoy exclusive benefits, with special offers that make it easier to explore these premium tools, work smarter and unlock their creative potential. Goodnotes[17] offers a 1-year free version, Clip Studio Paint[18] comes with a 6-month free trial with 20% off your first subscription and users can get 66% off LumaFusion[19] along with a one-month free Creator Pass. Notion[20] also comes with a one-month free trial of its Plus plan with Notion AI, providing added flexibility for writing, planning and organization.

In addition to these apps, users can explore a broader range of options that support different needs. Noteshelf 3[21] offers customizable layouts for capturing and organizing ideas. ArcSite[22] empowers users with precision tools to turn creative sketches into CAD layouts. Sketchbook provides an intuitive space for illustration and concept art, and Picsart[23] enables creators to bring their imagination to life through its own AI-driven design tools. Whether users are working on creative portfolios or need to boost productivity, these tools are designed to simplify everyday tasks and streamline workflows.

Launching as the first Galaxy tablet to feature One UI 8, the Galaxy Tab S11 series delivers a more seamless, intelligent AI experience. One UI 8 will expand to other previous generations of Galaxy devices, including the Galaxy Tab S10 series, starting in October.[24]

Availability

The Galaxy Tab S11 series will be available in Malaysia starting September 19 and offered in two colours[25]: Gray and Silver.

For more information about the Galaxy Tab S11 series, please visit: https://www.samsung.com/my/tablets/galaxy-tab-s/galaxy-tab-s11-ultra-gray-256gb-sm-x930nzadxme/

Specifications

*Specifications may vary by market.

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice.

[1] Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier.

[2] Some functional widgets may require a network connection and/or Samsung Account login. Availability of functions supported within the apps may vary by country.

[3] Service availability may vary by country, language, device model. Actual UX/UI may differ. Require internet connection. Works on compatible apps and surfaces. Result may vary depending on visual matches. User may need to update Android to the latest version. Google is a trademark of Google LLC.

[4] Drawing Assist feature requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[5] Availability may vary across compatible apps, surfaces and other factors.

[6] Writing Assist requires a network connection and Samsung Account login. Must meet length requirements to activate feature. Service availability may vary by language. Accuracy of results is not guaranteed.

[7] Supported only on Samsung Notes and Samsung Internet.

[8] Available on select devices and internet connection required. Works on compatible apps and surfaces. Result may vary depending on visual matches. Check responses for accuracy.

[9] Currently supported only on PENUP and Samsung Notes, UI may vary by apps.

[10] Samsung DeX wireless connection is supported with TVs that support Android tablet screen mirroring (Miracast) only. There may be a difference in performance depending on TV’s specifications and WiFi environment. Recommended to use Samsung Smart TVs launched after ’19. When switching between displays, some apps may restart to adjust to the new screen and certain data in the app may not be saved automatically. Behavior may vary depending on the app and how it handles screen or mode changes.

[11]The enhanced performance figures are based on a comparison of Galaxy Tab S11 Ultra to Tab S10 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications.

[12] Typical value tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Typical capacity is 11,600 mAh for Galaxy Tab S11 Ultra. Based on Samsung internal lab test conditions with pre-release version of given model connected to earphone via Bluetooth under default settings over LTE.

[13] 5.5 mm on the Galaxy Tab S11.

[14] 7.8 mm on the Galaxy Tab S11.

[15] Galaxy Tab S11 series has maximum brightness of 1600 nits and outdoor brightness of 1000 nits in High Brightness Mode.

[16] App availability and the terms of service may vary by country and region.

[17] Goodnotes app requires a separate download from Galaxy Store and comes with a 1-year free full version. Once the free full version period ends, an additional purchase is required for continuous use. App availability and the terms of service may vary by country and region.

[18] Clip Studio Paint membership required. Clip Studio Paint app comes pre-installed in select markets. The app can be downloaded from Galaxy Store and comes with a 6-month free trial for first-time users. Once the free trial period ends, paid subscription to a monthly or annual usage plan is required for continuous use. A 20% discount is available on the first subscription.

[19] LumaFusion app is preloaded as stub, requiring users to click the icon and complete the purchase from Galaxy Store. All Galaxy device users can get a 66% discount when purchasing from Galaxy Store and receive a 1-month free Creator Pass subscription. 66% discount promotion limited until Nov 30, 2026.

[20] Notion app requires a separate download from Galaxy Store and comes with a 1-month free trial of the Plus&Notion AI for one newly created Notion workspace. App availability and the terms of service may vary by country and region.

[21] Noteshelf 3 app requires a separate purchase for a Premium plan upgrade. A 30% discount on the upgrade is available only via Galaxy Store.

[22] ArcSite app requires a separate download from Galaxy Store and comes with a 1-month free trial for first-time users. Once the free trial period ends, paid subscription to a monthly or annual usage plan is required for continuous use. A 30% discount is available on the first monthly subscription. App availability and the terms of service may vary by country and region.

[23] Sketchbook and Picsart apps require a separate download from Google Play Store. Additional features may require a separate purchase.

[24] Availability and timing may vary by market, carrier or model.

[25] Color and model availability may vary depending on country, region or carrier.

[26] Measured diagonally, Galaxy Tab S11 Ultra’s screen size is 14.6″ in the full rectangle and 14.5″ accounting for the rounded corners. Actual viewable area is less due to the rounded corners and the camera hole.

[27] Measured diagonally, Galaxy Tab S11’s screen size is 11.0″ in the full rectangle and 10.9″ accounting for the rounded corners. Actual viewable area is less due to the rounded corners and the camera hole.

[28] Galaxy Tab S11 series and the included S Pen are rated IP68 under IEC standard 60529. Based on lab test conditions submersion in up to 1.5 meters of freshwater for up to 30 minutes (IP68). Not advised for beach or pool use. Water and dust resistance of device is not permanent and may diminish over time because of normal wear and tear. Dust resistance rating is tested under lab conditions by a third party: 2kg of talc powder (max. diameter of 0.05mm) per cubic meter was blown into a test chamber housing the device (air pressure within device kept below surrounding air) for 2 hours. Rated IP6X. Dust resistance may vary by actual usage conditions.