Unveiled at Galaxy Unpacked 2024, the Galaxy Z Fold6 has captivated consumers with a sleek design and new features that showcase the endless possibilities of foldable phones. Just as durable as before with a more compact and lightweight case, the latest device in the Z Fold series comes equipped with Galaxy AI — optimized for use on foldables to take user productivity to another level.

What are the secrets behind the Galaxy Z Fold6’s innovations? Samsung Newsroom looked inside to find out.

1. Main Display

The main display boasts a peak brightness of 2,600nits, making the foldable’s screen clear and easy to see even in broad daylight. Vision Booster further enhances the visual experience by optimizing the colors and contrast of images for different lighting environments.

2. Wing Plate

The wing plate helps the Galaxy Z Fold6 fold and unfold smoothly. Moving between the display and hinge, the wing plate aligns the interior and protects the display from any mechanical damage. Despite being extremely thin, the wing plate is made of a special material that exerts strong force.

3. Hinge

The hinge acts as the central axis for folding and unfolding the phone. Because slimmer devices require narrower hinge spaces, advanced hinge technology is essential to making foldables as thin as possible without sacrificing hinge performance and stability. The Galaxy Z Fold6’s hinge is smaller and slimmer than before but equally as durable due to new and reinforced materials. Thanks to the new hinge, Samsung was able to create an ultra-portable phone that is easy to carry anywhere, anytime.

4. Front Case

The case is thinner and lighter than that of its predecessor but just as resilient. Made of Enhanced Armor Aluminum, the case safely wraps and protects the foldable’s internal components like armor — like the name suggests. The case’s IP48-rated water resistance means the Galaxy Z Fold6 can be used safely on rainy days outdoors as well.

5. Vapor Chamber

Vapor chambers diffuse heat to prevent smartphones from overheating. The larger the vapor chamber, the more effectively it can dissipate heat and allow devices to maintain stable performance. Samsung included in the Galaxy Z Fold6 a vapor chamber that is approximately 1.6 times the size of the Galaxy Z Fold5’s.

6. Main Battery

Samsung inserted a thinner main battery into the device to perfect its slimmer design. Unlike that of a bar-type smartphone, the main battery of the Galaxy Z Fold6 is divided into two parts.

7. Sub Battery

 The sub battery is located on the opposite side of the main battery and was also slimmed down to fit the Galaxy Z Fold’s sleek design.

8. Main PBA

The brain of a smartphone, the printed board assembly (PBA) houses core parts such as the application processor and memory. To achieve the Galaxy Z Fold’s thinner design, Samsung shifted from using a stacked, multilayer main PBA to a single-layer one.

9. Sub PBA

The sub PBA contains the chips responsible for operating the device’s display and speakers. A slim printed circuit board (PCB) was used for the sub PBA.

10. Back Cover

The back cover is the final stage of the Galaxy Z Fold6 manufacturing process. It not only protects the internal components but also showcases the foldable’s sleek design. Corning’s Gorilla® Glass Victus® 2 — known for its excellent durability — is incorporated into the back cover, reassuring users that their phones are well-protected.

11. Sub Display

Compared to its predecessor, the Galaxy Z Fold6 boasts a well-balanced, horizontally wider screen ratio that greatly enhances the foldable’s usability. Users can fold their device and still enjoy a comfortable viewing experience with the sub display alone. Like the main display, the sub display can also get as bright as up to 2,600 nits, giving users a clear view of their screens even in broad daylight.

To purchase the Galaxy Z Fold6, please visit: https://www.samsung.com/my/smartphones/galaxy-z-fold6/buy

This versatility stems from unsurpassed technology and a design that carefully considers users’ lifestyles and needs. Samsung Newsroom took the Galaxy Z Flip6 apart for a better look at each of its components.

1. Main Display

When users unfold the device, they see a Dynamic AMOLED screen with unrivaled picture quality. Photos, videos, games and other content come to life in vivid detail. The main display must be able to resist external shocks and restore its original form when the device is unfolded. Those functions have been enhanced on the Galaxy Z Flip6 with new materials and design techniques that have both durability and flexibility.

Notably, the crease along the folded area is much less pronounced in the Galaxy Z Flip6 compared to earlier models. Besides being stacked with protective film and a more flexible protective layer, the Galaxy Z Flip6’s main display also boasts a more resilient Ultra Thin Glass (UTG) — having increased in thickness by 60%. In addition, high-efficiency organic materials and a new coating technique on the panel with lower reflectivity maximize usage time and make the screen easier to see when outside with a peak brightness that has been boosted from 1,750 to 2,600nits.

2. Hinge

Samsung’s top-notch proprietary hinge technology is what gives the Galaxy Z Flip6 its slim design and a smooth folding experience. When the device is folded, four drive shafts fold the display into the shape of a water droplet and keep the two screens together for a seamless fit. The integrated hinge module features a symmetrical dual-rail structure that evenly distributes external shocks. The device can be used while fully folded and unfolded, or unfolded at various angles between 75 and 115 degrees. FlexMode allows users to prop up the phone at any angle to watch videos or take photos with no need for a phone stand or tripod.

3. Hinge Cover and Case

The Galaxy Z Flip’s hinge cover and case are made of Enhanced Armor Aluminum, making them more resistant to scratches and damage. The luxurious colors that elevate the foldable’s aesthetics come from an optimized anodizing coating process, and the use of recycled materials in the device captures the company’s concern for the environment.

4. Vapor Chamber

The Galaxy Z Flip6 is the first in the Z Flip series to feature a vapor chamber. Vapor chambers diffuse heat to prevent smartphones from overheating. The larger the vapor chamber, the more effectively it can dissipate heat and allow devices to maintain stable performance. Samsung managed to include a large vapor chamber in the foldable.

5. Main Battery

The Galaxy Z Flip6 has a battery capacity of 4,000mAh. Samsung used a molding technique on the main battery protection circuits to minimize the size of the protection board, making it possible to increase battery capacity by maximizing the space inside the device.

6. Sub Battery

More energy-dense than before, the sub battery improves the Galaxy Z Flip6’s battery performance even further.

7. Main PBA

The brain of a smartphone, the printed board assembly (PBA) houses core parts such as the memory and processor. The Galaxy Z Flip6 is the Galaxy Z Flip series’ most compact model by applying a stacked main PBA with highly integrated parts.

8. Sub PBA

The sub PBA, located on the charging terminal and speaker side, supports various radio frequency bands and the internationally standardized USB Type-C connector. It is also equipped with a low-noise Micro Electro Mechanical System (MEMS) microphone that facilitates accurate speech recognition.

9. Back Cover

The back cover forms the front and back sides of the Galaxy Z Flip6 when it is folded. Incorporated into it is Corning® Gorilla® Glass Victus 2® from Corning — a world leader in glass science and long-standing partner of Samsung.

To purchase the Galaxy Z Flip6, please visit: https://www.samsung.com/my/smartphones/galaxy-z-flip6/buy 

Samsung Malaysia Electronics today announced the availability of Galaxy Z Fold6, Galaxy Z Flip6, Galaxy Watch Ultra, Galaxy Watch7, Galaxy Buds3 series in Malaysia.

“We’ve seen significant consumer excitement following the unveiling of our latest Galaxy devices in Paris earlier this month,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “By integrating the power of Galaxy AI into our versatile foldable devices as well as expanding it to our ecosystem portfolio, we are continuing our commitment to putting the potential of AI into the hands of millions around the world.”

Galaxy Z Fold6 and Flip6: New and Versatile AI Experiences

The new Galaxy Z Fold6 and Flip6 have opened the next frontier of Galaxy AI[1], leveraging their unique form factors that advance communication, productivity and creativity like never before. When it comes to communication, easily understand someone in another language whether just by listening or having a conversation with Interpreter[2], making the most of the unique dual screen form factor. Reply while on the move with Suggested replies[3], which recommends tailored responses to messages without even needing to open the device. Stay productive with Composer[4], which generates emails and social posts based on just a few simple keywords, and Note Assist[5], which offers a new PDF overlay translation feature, as well as transcription of audio files. Creativity is boosted with Photo Assist[6], a suite of AI-powered editing tools to create professional-grade content effortlessly. Plus, FlexCam, now supported by Auto Zoom[7], automatically frames up the perfect selfie all hands-free.

The Galaxy Z Fold6 and Flip6 are the slimmest and lightest, as well as the most durable Z series ever. The display has been upgraded thanks to enhanced layers on the main screen, which not only offer durability, but also visibly improve the crease. Galaxy Z Fold6 offers a new cover screen ratio, which also fits more naturally in the hand, while Galaxy Z Flip6 delivers a flagship-level camera experience, longer battery life and for the first time ever, a vapor chamber to maximize performance on-the-go.

Enhanced Galaxy Ecosystem Powered by Galaxy AI

The newest additions to the Galaxy Watch line-up are central to Samsung’s vision for enhancing digital health and everyday wellness through Galaxy AI. Galaxy Watch Ultra and Galaxy Watch7 allow tracking of advanced glycation end products (AGEs)[8] for the first time for a better understanding of metabolic health, while a Dual-frequency GPS system[9] tracks location more precisely than ever for workouts in any outdoor environment from busy cities to dusty trails.

Galaxy Buds3 series offers a sleek new blade design for a modern yet practical style, and with Canal Type for Galaxy Buds3 Pro and Open Type for Buds3, there is a pair to suit everybody regardless of their preference. Ultra High Quality Audio[10] delivers superb detail in every sound and with Super-Wideband Call[11] feature, phone calls can also be heard in flawless quality even when in noisy environments.

Malaysia’s Launch Promotion[12]

From 2 August 2024, the latest Galaxy Z Fold6, Galaxy Z Flip6, Galaxy Watch Ultra, Galaxy Watch7, and Galaxy Buds3 series are hitting the Malaysian shelves! To celebrate the launch, we have an exciting offer for you! From 2 August to 30 September 2024, check out the tables below for more information on the launch promotions.

Galaxy Z Fold6 and Galaxy Z Flip6[13]

Galaxy Watch Ultra, Galaxy Watch7 series and Galaxy Buds3 series[17]

To purchase the latest Galaxy devices, please visit:

• Galaxy Z Fold6: https://www.samsung.com/my/smartphones/galaxy-z-fold6/buy
• Galaxy Z Flip6: https://www.samsung.com/my/smartphones/galaxy-z-flip6/buy
• Galaxy Watch Ultra: https://www.samsung.com/my/watches/galaxy-watch/galaxy-watch-ultra-titanium-gray-lte-sm-l705fdaaxme/buy
• Galaxy Watch7: https://www.samsung.com/my/watches/galaxy-watch/galaxy-watch7-40mm-green-bluetooth-sm-l300nzgaxme/buy
• Galaxy Buds3 Pro: https://www.samsung.com/my/audio-sound/galaxy-buds/galaxy-buds3-pro-silver-sm-r630nzaaxme/
• Galaxy Buds3: https://www.samsung.com/my/audio-sound/galaxy-buds/galaxy-buds3-silver-sm-r530nzaaxme/

[1] Samsung Account login may be required to use certain Samsung AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model, and phone carrier.  Some function availability may vary by device model. Galaxy AI service may be limited for minors in certain regions with age restrictions over AI usage. Galaxy AI features will be provided for free until the end of 2025 on supported Samsung Galaxy devices. Different terms may apply for AI features provided by third parties.

[2] Interpreter requires Samsung Account login. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed. Availability and supported features may vary by country, region or carrier. Availability of supported languages may vary.

[3] Suggested Replies feature for Chat Assist requires network connection to receive messages. It can suggest replies with or without network connection once the messages are received by the device. Samsung Account login required. Only supported from the FlexWindow of Galaxy Z Flip6. Service availability may vary by language and app.  Accuracy of results is not guaranteed.

[4] Composer requires a network connection and Samsung Account login. Service availability may vary by language. Accuracy of results is not guaranteed.

[5] Features for Note Assist require a network connection and Samsung Account login. Service availability may vary by language. Voice recording feature in the Samsung Notes app may not be supported in some countries. Summarizing feature is activated when a certain number of characters is met and is under the character limit. Audio files must be under 3 hours in duration to be processed. Accuracy of results is not guaranteed. Overlay translation not supported for PDF files secured with password.

[6] Features for Photo Assist require a network connection and Samsung Account login. Editing with Generative Edit results in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[7] Auto Zoom is limited in low-light conditions. Auto Zoom mode will disengage if the zoom is manually adjusted or if switched between front and back camera.

[8] AGEs Index monitoring is only available on Galaxy Watch7 and Galaxy Watch Ultra. The Galaxy Watch uses light sensors that operate within the limits set by the IEC62471 safety regulations. However, people with photosensitive skin may have adverse reactions to light, such as skin discoloration or a rash. Avoid using this feature if you experience symptoms of photosensitivity. AGEs Index monitoring is for fitness and wellness only, not for the diagnosis and treatment of any medical condition. If you’re concerned about your health, please consult a medical professional for advice.

[9] GPS accuracy may vary depending on network environment and other factors. GPS function requires internet connection. Can be used on LTE models without paired smartphone. Non-LTE models require Bluetooth connection to paired smartphone.

[10] Ultra-high quality audio up to 24bit/96kHz’ is available on Galaxy S24 series, S23 series, Z Fold6, Z Flip6, Z Fold5, Z Flip5 and Tab S9 series with One UI 6.1.1 or above. Ultra-high quality audio feature is only available on select Samsung Galaxy devices at this time. Additional devices may be supported in the future.

[11] Super-Wideband call feature allow Buds to transmit voice up to 16kHz, while previous BT earphones only transmit up to the 8kHz band.

[12] Galaxy AI features will be provided free until the end of 2025 on supported Samsung Galaxy devices. Different terms may apply for AI features provided by third parties. Promotion is valid while stocks last, on a first-come, first-served basis. Terms and conditions apply.

[13] Promotion is valid while stocks last, on a first-come, first-served basis. Terms and conditions apply.

[14] RM1,200 is inclusive of additional trade-in rebate of RM700 and exclusive voucher worth RM500. Applicable to Samsung Online Store only. Only available for selected postcodes. Check full terms and conditions for more details.

[15] Applicable for selected add-on items (accessories, Galaxy Watch and Galaxy Buds) in the same transaction.

[16] Minimum 2 units (20%) and maximum 3 units (25%) of selected Galaxy Watch and/or Galaxy Buds in the same transaction.

[17] Promotion is valid while stocks last, on a first-come, first-served basis. Terms and conditions apply.

[18] Selected watch bands only, subject to product availability.

[19] Compatible with standard USB Type-C cables. For optimum results, please use the authentic Samsung cables which can be purchased separately.

[20] Applicable to Samsung Online Store only. Only available for selected postcodes. Check full terms and conditions for more details.

[21] Selected watch bands only, subject to product availability.

[22] Applicable to Samsung Online Store only. Only available for selected postcodes. Check full terms and conditions for more details.

[23] Buds Case design selected randomly, subject to product availability.

Samsung Electronics, is set to release a new single called “Open Always Wins” in collaboration with K-Pop icons TOMORROW X TOGETHER (TXT), consisting of SOOBIN, YEONJUN, BEOMGYU, TAEHYUN and HUENINGKAI. The new Galaxy brand anthem, which was first teased at Galaxy Unpacked last week, champions the pursuit of goals with an open mind, echoing Galaxy’s own core values of openness.

Set to an energetic guitar riff, “Open Always Wins” is an alternative rock track featuring the powerful vocals of TXT. Band members SOOBIN, YEONJUN, TAEHYUN and HUENINGKAI participated in penning the lyrics and based them on their own feelings and experience of openness.

“We are proud to have collaborated with our Galaxy Ambassadors, TOMORROW X TOGETHER, to create a brand anthem that encapsulates the spirit of openness authentically,” said Jamie Park, VP & Head of the Experience Marketing Group, Mobile eXperience Business at Samsung Electronics. “We hope it inspires listeners to embrace openness in their own lives, and the experiences and opportunities that come with it.”

The track is brought to life in a new music video that intertwines scenes of TXT preparing for a performance, with appearances from Team Samsung Galaxy athletes, celebrating their efforts and challenges across various sports.

The new single launches at 1PM (KST) today across multiple music platforms — including YouTube Music, Spotify, Melon, Genie, Bugs, Flo and Vibe — and the accompanying music video will be available to watch on Samsung’s official YouTube channel.

In conjunction with the music video release, the “Open Always Wins” dance challenge will kick off as well, encouraging fans worldwide to show their support and cheer for their favorite athletes.

“We’re excited to collaborate on this meaningful project with Samsung. We’ve infused our single with a sincere message of encouragement, rooting for everyone to bravely face challenges without being disheartened by failure,” said TOMORROW X TOGETHER. “We believe those who overcome and progress through obstacles are the true champions.”

About TOMORROW X TOGETHER

TOMORROW X TOGETHER — consisting of SOOBIN, YEONJUN, BEOMGYU, TAEHYUN, and HUENINGKAI— established themselves as Gen Z Icons through the compelling soundtrack that represents the common experiences and emotions of today’s generation. The quintet’s 4th Mini Album minisode 2: Thursday’s Child (May 2022 release) debuted at No. 4 on the Billboard 200 and charted for 14 weeks, while 5th Mini Album The Name Chapter: TEMPTATION (January 2023 release) debuted atop the chart. In July 2022, Gen Z’s leading band became the first K-pop group to perform at LOLLAPALOOZA in Chicago and returned a year later in August 2023 to become the first K-pop group to headline the festival. Notably, TOMORROW X TOGETHER have been nominated at prestigious awards, such as the American Music Awards and People’s Choice Awards, and won at the 2022 MTV EMAs (Best Asia Act) and 2023 MTV VMAs (PUSH Performance of the Year). The band released their highly-anticipated 6th Mini Album minisode 3: TOMORROW on April 1, 2024, which hit No. 3 on the Billboard 200, solidifying their position as the second K-pop artist ever to enter 10 albums on the chart.

Paris 2024 Olympic Edition phone is a special edition of the brand new Galaxy Z Flip6, just announced at Galaxy Unpacked on July 10^th. In order to ensure timely delivery to all Paris 2024 athletes even before the official market launch, Samsung had to work with International Olympic Committee (IOC) more closely than ever, coordinating special and more secure transport program.

The custom-built smartphone is specifically designed to enhance the athletes’ Games-time experience and is the first-ever Olympic Edition to feature Galaxy AI. It comes pre-loaded with a full suite of exclusive services and useful apps, including an eSIM of 100GB 5G data, an unlimited complimentary public transport access card, and several official Olympic apps, designed to help the athletes open up new experiences and connect with new people while they are in Paris.

A proud Worldwide Olympic and Paralympic Partner, the Galaxy Z Flip6 Olympic Edition continues Samsung’s over three-decade-long legacy of providing its cutting-edge technology and mobile innovations in support of the Games.

▲ Nearly 17,000 Samsung Galaxy Z Flip6 Olympic Edition arrived in Paris 2024 Olympic and Paralympic Village via a dedicated and specially coordinated transport program, to be ready for distribution to all competing athletes at Paris 2024. Photo Credit: Samsung.

▲ Team Uruguay rower Bruno Cetraro Berriolo was the first athlete to receive the Galaxy Z Flip6 Olympic Edition at the Olympic rendezvous @ Samsung showcase within the Paris 2024 Olympic and Paralympic Village. Photo Credit: Samsung.

▲ Team Mozambique athlete Deizy Nhaquile shows off her Samsung Galaxy Z Flip6 Olympic Edition and her S21 5G Olympic Games Edition from the Tokyo Olympics. Photo Credit: Samsung.

▲ Team South Africa take a selfie after receiving their Samsung Galaxy Z Flip6 Olympic Edition at the Olympic rendezvous @ Samsung | Village Plaza. Photo Credit: Samsung.

▲ Team Germany athletes share a selfie with their Samsung Galaxy Z Flip6 Olympic Edition at the Olympic rendezvous @ Samsung | Village Plaza. Photo Credit: Samsung.

▲ Team GB athletes pose with their Samsung Galaxy Z Flip6 Olympic Edition at the Olympic rendezvous @ Samsung | Village Plaza. Photo Credit: Samsung.

▲ Team Australia athletes Aran Zalewski, Tom Craig and Ky Willott take a selfie after receiving their Samsung Galaxy Z Flip6 Olympic Edition at the Olympic rendezvous @ Samsung | Village Plaza. Photo Credit: Samsung.

▲ Team France athletes Tiziana Raspo, Camelia Bouloukbachi and Pasiphae Lalou Stephanie Martineaud Peret pose with their new Samsung Galaxy Z Flip6 Olympic Edition at the Olympic rendezvous @ Samsung | Village Plaza. Photo Credit: Samsung.

▲ Team Korea Nam Suhyeon, Lim Sihyeon and Jeon Hunyoung show off their Samsung Galaxy Z Flip6 Olympic Edition at the Olympic rendezvous @ Samsung | Village Plaza showcase. Photo Credit: Samsung.

▲ Team USA Casey Kaufhold and Jennifer Mucino-Fernandez proudly show their new special edition Pins and Samsung Galaxy Z Flip6 Olympic Edition FlipSuit at the Olympic rendezvous @ Samsung | Village Plaza showcase. Photo Credit: Samsung.

To pre-order the latest Galaxy Z Flip6, please visit:

https://www.samsung.com/my/smartphones/galaxy-z-flip6/buy/

Not anymore. In the spirit of a ‘Games Wide Open’ at Paris 2024, Samsung is helping athletes create and share new, more personal memories of the celebration atop the podium with the Victory Selfie powered by Galaxy.

In an Olympic Games first, medalists at Paris 2024 have been documenting their ceremonies from their own perspective as they were handed the Galaxy Z Flip6 Olympic Edition on the podium to take their Victory Selfie after receiving their Olympic medals. The selfies have been uploaded automatically and wirelessly to the Athlete365 portal so athletes can share their moments on a whole new level — perfectly aligning with Samsung’s belief that ‘Open always wins’ and that openness creates new perspectives and infinite possibilities.

“To be able to share to share the moment of achieving my dream of winning a medal with my fans, family and friends around the world — through my own perspective — was incredible,” said Team Samsung Galaxy member Rayssa Leal (Skateboarding, Brazil). “It not only amplified a moment I’ll never forget but also celebrated the camaraderie beyond the competition as my fellow medalists and I took the Victory Selfie together on the podium.”

Samsung Newsroom picked some of the best shots from the Paris 2024 medal ceremonies below. The new Victory Selfie program will continue throughout the Olympic Games Paris 2024.

▲ (From left) Silver medalist Liz Akama and gold medalist Coco Yoshizawa of Team Japan and bronze medalist and Team Samsung Galaxy member Rayssa Leal of Team Brazil pose for their Victory Selfie after the women’s street skateboarding competition. (Photo by Samsung / Getty Images)

▲ (From left) Silver medalists Jihyeon Keum and Hajun Park of Team Republic of Korea, gold medalists Yuting Huang and Lihao Sheng of Team People’s Republic of China and bronze medalists Alexandra Le and Islam Satpayev of Team Kazakhstan pose for the first-ever Victory Selfie after the 10m air rifle mixed team shooting competition. (Photo by Charles McQuillan / Getty Images)

▲ (From left) Silver medalists Sarah Bacon and Kassidy Cook of Team USA, gold medalists Yani Chang and Yiwen Chen of Team People’s Republic of China and bronze medalists Yasmin Harper and Scarlett Mew Jensen of Team Great Britain pose for their Victory Selfie with the Samsung Galaxy Z Flip6 Olympic Edition after the women’s synchronized 3m springboard diving competition. (Photo by Sarah Stier / Getty Images)

▲ (From left) Silver medalist Anna Henderson of Team Great Britain, gold medalist Grace Brown of Team Australia and bronze medalist Chloe Dygert of Team USA pose for their Victory Selfie after the women’s individual time trial road cycling competition. (Photo by Tim de Waele / Getty Images)

▲ (From left) Silver medalist Filippo Ganna of Team Italy and gold medalist Remco Evenepoel and bronze medalist Wout van Aert from Team Belgium pose for their Victory Selfie after the men’s individual time trial road cycling competition. (Photo by Jan Woitas / Getty Images)

▲ (From left) Silver medalist Elijah Winnington of Team Australia, gold medalist Lukas Märtens of Team Germany and bronze medalist Woomin Kim of Team Republic of Korea pose for their Victory Selfie after the men’s 400m freestyle swimming competition. (Photo by Sarah Stier / Getty Images)

▲ (From left) Silver medalist Fares Ferjani of Team Tunisia, gold medalist Sanguk Oh of Team Republic of Korea and bronze medalist Luigi Samele of Team Italy pose for their Victory Selfie after the men’s sabre individual fencing competition. (Photo by Patrick Smith / Getty Images)

▲ (From left) Silver medalist Baasankhuu Bavuudorj of Team Mongolia, gold medalist Natsumi Tsunoda of Team Japan and bronze medalists Shirine Boukli of Team France and Tara Babulfath of Team Sweden pose for their Victory Selfie after the women -48 kg judo competition. (Photo by Patrick Smith / Getty Images)

▲ (From left) Silver medalist Yeji Kim and gold medalist Ye Jin Oh of Team Republic of Korea and bronze medalist Manu Bhaker of Team India pose for their Victory Selfie after the women’s 10m air pistol shooting competition. (Photo by Charles McQuillan / Getty Images)

▲ FlexCam Auto Zoom

Set those worries aside and snap the perfect selfie in front of the Eiffel Tower with the Galaxy Z Flip6. With FlexCam’s Auto Zoom, users no longer need to worry about repetitively adjusting camera settings or stepping back just in time to strike a pose. FlexCam automatically detects the subject and zooms in or out for the best composition, allowing them to stay in the moment while checking their reflection on the FlexWindow.

▲ The Galaxy Z Flip6’s ProVisual Engine takes photography to a new level.

Equipped with a 50-megapixel wide-angle sensor and an upgraded, AI-powered ProVisual Engine, the Galaxy Z Flip6 delivers an incredible camera experience with improved photo quality. Galaxy AI detects subjects with more precision, making skin tones appear more natural and capturing small details like eyelashes with enhanced definition. Even in darker indoor settings or low-light environments, photo quality is not compromised.

▲ Portrait Studio

Add a flair of creativity to portraits with Portrait Studio, one of Galaxy AI’s innovative image editing features. Simply upload a photo from the gallery, then click the pencil icon to discover a range of styles — including comic, 3D character, watercolor and sketch. Personalize selfies with just a single click.

▲ Instant Slow-mo

Instant Slow-mo lets users experience special moments in slow motion. By long-pressing on a timestamp within a video, users can seamlessly switch to slow-motion and savor important scenes frame by frame. With the Galaxy Z Flip6 and Galaxy Z Fold6, these videos can instantly be saved to the gallery or shared with loved ones. Cherish life’s special moments in slow motion.

Learn more about the new creative experiences made possible by Galaxy AI in the video below.

For more information, please visit: Galaxy Z Fold6 | Galaxy Z Flip6

To pre-order the latest Galaxy Foldable devices, please click the links below:

• Samsung Galaxy Z Fold6: https://www.samsung.com/my/smartphones/galaxy-z-fold6/buy
• Samsung Galaxy Z Flip6: https://www.samsung.com/my/smartphones/galaxy-z-flip6/buy

▲ 3 Mazarium in Paris

On June 11, Samsung underscored its commitment to mobile AI with a panel discussion called Salon d’AI at 3 Mazarium — a modern convention space characterized by traditional Parisian architecture. Industry leaders and partners from Google, Qualcomm Technologies, the Organization for Economic Co-operation and Development (OECD) and others joined Samsung on stage for a lively discussion about the future of AI.

▲ (From left to right) Dr. Chris Brauer, Lucia Russo, Don McGuire, Won-joon Choi, Jenny Blackburn, Daehyun Kim and moderator Carolina Milanesi

More than 300 media and attendees packed the auditorium to hear what the experts had to say. At a time when advancements in AI are set to impact lives on an unprecedented scale, Samsung Newsroom reflected on some valuable insights from participants at Salon d’AI.

A Human-Centric Approach to Mobile AI

Won-joon Choi, Executive Vice President and Head of the Mobile R&D Office, Mobile eXperience Business at Samsung Electronics, took to the stage and started the panel.

“With the industry leaders and decision makers on stage today, let’s talk about the future of mobile AI based on consumer experiences, the importance of responsible AI development and the critical role of collaboration in shaping AI for humanity,” he said.

Audience members listened attentively, taking notes on their laptops and smartphones.

▲ Won-joon Choi from Samsung Electronics

Moderator Carolina Milanesi, CEO and Founder of Heart of Tech and President of Creative Strategies, initiated the discussion by asking panelists to share their views on the development of mobile AI.

“When we first developed Galaxy AI, we studied users’ needs extensively. Our Galaxy AI started with a deep understanding of our consumers,” said Choi. “Based on our research, we developed practical Galaxy AI features — not just gimmick features — that provide meaningful experiences to our users.”

▲ Dr. Chris Brauer from the University of London

Then, Samsung announced the results of a global academic study conducted in partnership with the Goldsmiths’ Institute of Management Studies at the University of London.

“This study with Samsung is the first-of-its-kind, academic-grade research to understand the effects of mobile AI on quality of life,” said Dr. Chris Brauer, Director of Innovation at Goldsmiths’ Institute of Management Studies, University of London. “What we learned gave us a clear indication of the immense potential that AI has.”

According to the data, frequent users of AI are more likely to report a higher quality of life compared to those who rarely use AI. These respondents view AI as more than a tool to automate tasks.

▲ (From top to bottom) Daehyun Kim from Samsung Electronics and Don McGuire from Qualcomm Technologies

In addition, the panelists looked at the role of mobile AI in stimulating creativity and improving productivity. Daehyun Kim, Executive Vice President of the Global AI Center, Samsung Research at Samsung Electronics, pointed to the study as proof that AI will unlock people’s creativity.

“Frequent AI users are two times more likely to express themselves creatively,” he said. “With all this AI technology, we’re making a meaningful difference in people’s lives.”

Don McGuire, Senior Vice President and Chief Marketing Officer of Qualcomm Technologies, weighed in on how the findings signal where AI is headed — moving beyond “prompt and response” functions.

“We’re seeing AI transition beyond novelty to be truly useful,” he said. “AI has to become more suggestive and anticipatory. Samsung has perfected this with some of the features launched on Galaxy AI.”

Mobile AI Innovation Driven by Open Collaboration

Collaboration emerged as one of the conversation’s biggest themes. Through open collaboration with Google, Qualcomm Technologies and others, Samsung is providing state-of-the-art AI-based user experiences.

▲ Jenny Blackburn from Google

“The launch of Circle to Search with the Galaxy S24 series was such a canonical example of the collaboration between Google and Samsung,” said Jenny Blackburn, Vice President of User Experience for Gemini Experiences and Google Assistant at Google. “It took a while for us to align on how we introduce that feature — to create something that works for everyone across different devices in a range of situations.”

▲ (From left to right) Don McGuire from Qualcomm Technologies, Won-joon Choi from Samsung Electronics and Jenny Blackburn from Google

The hybrid AI approach that Galaxy AI adopted became another focal point of the discussion.

“Years from now, the hybrid approach to mobile AI will be considered the only approach to mobile AI,” said Kim. “Hybrid AI combines the responsiveness of on-device AI with the vast resources and experiences powered by cloud-based AI.”

Although Samsung has carefully developed its own generative AI model, the company strives to innovate and collaborate with the goal of developing human-centric AI.

“The scaling of AI will need to be hybrid for many practical reasons but also from a user experience perspective,” said McGuire. “We’re committed to working with Samsung, Google and others to provide strong on-device AI and cloud-based AI together.”

Expanding AI in a Safe and Inclusive Way

Finally, the panelists addressed the need to promote responsible innovation and inclusive AI development.

“Regulation is still working to fully catch up with the speed of AI innovation,” said Lucia Russo, Economist and Policy Analyst in the Artificial Intelligence (AI) Unit, Digital Economy Policy Division at OECD. “We want to encourage innovation but not at the cost of ethics or privacy.”

▲ Lucia Russo from OECD

“Privacy is the most important thing in this hyperconnected era. We aim to provide innovation and safety under three core principles — fairness, transparency and accountability,” said Kim. “With the Galaxy AI Dashboard, users can choose cloud-based services or have some features operate entirely on-device.”

“In the near future, AI will be multi-modal to process various types of input including text, images, audio, and video. At the same time, AI will become contextual to grasp the situation at hand,” he continued. “Providing users with choice and control is a constant consideration in mobile AI innovation.”

The first AI media event for Galaxy, Salon d’AI demonstrated how Samsung is moving beyond technological innovation in its AI development efforts by improving quality of life. In its pursuit of developing AI for all, Samsung looks forward to opening new opportunities through AI — with an eye on enhanced security and open collaboration.

To pre-order the latest Galaxy devices, please click the respective links below:

• Samsung Galaxy Z Fold6: https://www.samsung.com/my/smartphones/galaxy-z-fold6/buy
• Samsung Galaxy Z Flip6: https://www.samsung.com/my/smartphones/galaxy-z-flip6/buy
• Samsung Galaxy Watch Ultra: https://www.samsung.com/my/watches/galaxy-watch/galaxy-watch-ultra-titanium-gray-lte-sm-l705fdaaxme/buy
• Samsung Galaxy Watch7: https://www.samsung.com/my/watches/galaxy-watch/galaxy-watch7-40mm-green-bluetooth-sm-l300nzgaxme/buy
• Samsung Galaxy Buds3 Pro: https://www.samsung.com/my/audio-sound/galaxy-buds/galaxy-buds3-pro-silver-sm-r630nzaaxme/
• Samsung Galaxy Buds3: https://www.samsung.com/my/audio-sound/galaxy-buds/galaxy-buds3-silver-sm-r530nzaaxme/

Wireless earphones have become essential accessories for anyone active and on the go including music lovers, students and office workers. Even though people have listened to music through wired earphones for decades, the arrival of wireless ones rapidly changed people’s behavior thanks to the freedom of movement, ease of connection and wealth of features packed into their compact frame.

Samsung’s Galaxy Buds series distinguishes itself from other wireless earbuds available on the market through enhanced sound quality, comfortable fit and a smarter sound experience powered by Galaxy AI. Samsung Newsroom revisited the history of the Galaxy Buds series — a device that has become a must-have item with smartphones.

[2019] Galaxy Buds

Focusing on the Essentials: The Beginning of Galaxy Wireless Earbuds

In February 2019, Samsung launched the wireless Galaxy Buds for consumers who value a more convenient and exciting lifestyle. Accented with a glossy texture and round design, the wearable was compact enough to conveniently fit into the user’s pocket. The earbuds could also be secured with wingtips once placed in the ear, so they don’t slip out during intensive exercise.

However, the most impressive feature was sound quality — the essence of earbuds. Samsung focused on enriching audio so users could hear crystal-clear sound regardless of their environment. The Galaxy Buds featured technology from Harman’s premium acoustic brand AKG to deliver a rich auditory experience that resembled the original sound. Adaptive Dual Microphone technology was another key to the clear sound quality whereby two mics located on the inside and outside of each earbud adjusted to ambient noise. Users could expect smooth sound quality even when taking phone calls in noisy public places.

The portable Galaxy Buds boasted a long-lasting battery life. On a single charge, these earbuds provided up to 6 hours of play time or up to 5 hours of talk time. In addition, users could enjoy up to 13 hours of music playback with a dedicated charging case. Through the Galaxy S10’s Wireless PowerShare feature, the Galaxy Buds could be charged using the smartphone as well.

[2020] Galaxy Buds+

Clearer Sound, Longer Hours of Use

Introduced in February 2020, the Galaxy Buds+ showcased enhanced sound quality. Featuring 2-way speakers with a tweeter for crisp, clear highs and a woofer for powerful bass, these earbuds created a balanced sound. The three mics — one inside and two outside — reduced external noise while capturing the user’s voice accurately to allow for clear communication in any environment.

The Galaxy Buds+ provided up to 11 hours of play time on a single charge. Users could enjoy 11 additional hours with the charging case for a total of 22 hours. Through Android and iOS device compatibility, more people could enjoy the latest features of the Galaxy Buds+.

[2021] Galaxy Buds Pro

Evolved Noise Canceling, Dressed in Sustainable Materials

As a response to the expanding wireless earbuds market, Samsung introduced the Galaxy Buds Pro in January 2021. Offering premium performance, these wearables highlighted the intelligent Active Noise Canceling (ANC) feature — reducing background noise significantly so users can dial the world up or down. When the Buds Pro recognized a user’s voice, the device would automatically switch to Ambient sound and adjust the music volume. By reducing unnecessary noise, users could tune into what they really wanted to hear.

For unparalleled sound quality, Samsung innovated both the interior and exterior design. The new structure minimized the effect of wind for clearer sound, and the 2-way speaker delivered dynamic audio across the entire sound range. By incorporating recycled polycarbonate (PC) into some components of the earbuds, the Galaxy Buds Pro provided the same level of performance and durability as the original but in a new, sustainable design.

[2021] Galaxy Buds2

Smaller, Lighter Earbuds in Sync With Life

Samsung launched the smallest and lightest earbuds in the Galaxy Buds series with Galaxy Buds2 in August 2021. Each earbud only weighed 5 grams, making the wearable perfect for users with active lifestyles. Equipped with 2-way dynamic speakers, Active Noise Canceling (ANC) and a new machine learning-based solution that responded to different noise levels, the Galaxy Buds2 effectively blocked out background noise during phone calls to deliver a clear voice to the person on the other line.

Since earbuds are used throughout the day, the Galaxy Buds2 offered ear tips in three sizes and an Earbud Fit Test to ensure users could comfortably wear the device for long periods. If the earbuds didn’t fit snugly, the test result would indicate a “poor fit” and give users instructions on how to adjust. The Auto Switch feature allowed users to freely and conveniently switch connection between their Galaxy devices including smartphones, watches or tablets without disconnecting their Galaxy Buds2 each time.

[2022] Galaxy Buds2 Pro

Taking Immersive Sound to the Next Level: An Expansion of Seamless Connectivity

Released in August 2022, the Galaxy Buds2 Pro offered the most immersive sound experience in the Galaxy Buds series. Complete with High-Dynamic Range and wireless 24-bit high fidelity (Hi-Fi) audio, the earbuds reimagined how users listen to music. The 360 Audio Recording feature allowed users to vividly capture surrounding sound on smartphone-recorded videos, delivering multi-dimensional audio that makes users feel as if they are actually inside the video.

The Galaxy Buds2 Pro earbuds were designed to be 15% smaller with an ergonomic design, so users could watch media content more comfortably. Extending beyond the realm of mobile devices, the wearable “can” be connected to a Samsung TV but can automatically connect to a paired smartphone if a call is received while watching. When the call “is” finished, the earbuds would seamlessly reconnect to the TV.

The Next-Generation Galaxy Buds Will Be…

This February, Samsung released a software update for the Galaxy Buds series. Now, users can enjoy the Galaxy S24 series’ AI technology along with various other hands-free AI features on the Galaxy Buds series. In addition, the update strengthened the Samsung device ecosystem experience by connecting the Galaxy Buds series to more products including the Galaxy Book4 series, Samsung TVs and more.

Though sound cannot be seen, it has the power to evoke emotions, trigger memories and stimulate people. As the Galaxy Buds series constantly evolves to reflect the values and needs of users, Samsung is changing the listening experience by delivering earbuds with comfortable wearability that produce quality sound and expand connectivity. The Galaxy Buds series will continue to serve as a friendly medium — allowing users to enter a new world of sound every time they wear their earbuds.

The new Olympic Edition for Paris 2024 is the first-ever Olympic Edition to feature Galaxy AI. Designed to elevate the athletes’ Games-time experience from the moment they arrive in Paris, it is the first to come pre-loaded with a full suite of exclusive services and useful apps. In addition, it marks the first time Samsung’s newest product is being made available to athletes before its official market launch. The Galaxy Z Flip6 will also take center stage at the Olympic Games as the first Olympic Edition to play an integral role on the podium.

It boasts the new Galaxy Z Flip6’s compact and versatile design, in a striking yellow colorway adorned with the Olympic rings and Paralympic agitos in gold. To dress up the phone, Samsung partnered with the Parisian Men’s Luxury Maison, Berluti, who designed the Team France’s official outfits for the Paris 2024 Opening Ceremony, to create an exclusive Flipsuit Case that will accompany each device. Made from Venezia leather, each Flipsuit Case has a unique patina featuring a vibrant color mix inspired by the Olympic rings, celebrating the Olympic spirit and values of excellence and unity.

“Samsung has pushed the boundaries of mobile technology in support of the Olympic and Paralympic Games and its athletes for nearly three decades,” said Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics. “We are honored to deliver our newest Galaxy innovation to the inspiring athletes of Paris 2024 — and give them the opportunity to experience the powerful and intelligent Galaxy Z Flip6 firsthand, even before its official market launch. We are excited to see how our technology opens up athletes’ Games-time experience like never before — from creating meaningful connections, to sharing and capturing lifelong memories while in Paris and beyond.”

Enhancing the Athletes’ Experience at Paris 2024 with Devices Powered by Galaxy AI

Samsung’s decision to provide its latest addition to the Galaxy portfolio to Paris 2024 athletes before its official market launch stems from the crucial role Galaxy AI technology plays in accelerating a new era of communication, productivity, and creativity on a smartphone. The Galaxy Z Flip6 Olympic Edition includes a range of useful innovations to help athletes open up new experiences throughout the Games, including the following Galaxy AI communication features that will help athletes from around the world connect with ease while in Paris:

• Live translation of calls¹ – translates phone calls directly on the device in real-time into 16 different languages, making it easy for athletes to call the Olympic hotlines and local contacts in their native language, using Samsung native and select third-party apps.
• Interpreter² – instantly translates live conversations, allowing athletes to chat with other athletes and volunteers and receive a live translation of what they’re saying on screen – while still speaking face-to-face, thanks to the phone’s unique dual screen.
• Composer³ – helps to draft emails and social media posts in apps by using simple keywords. For social media app specifically, it even analyzes the tone of past content, making it easier for athletes to express their excitement at some of the competition’s most thrilling or poignant moments.

Athletes can also use Galaxy AI on the Olympic Edition phone to help prepare for competition, enhance their creativity, and capture lifelong memories at Paris 2024, with features including:

• Instant Slow-mo⁴ – allows athletes to record, share and analyze their performances in slow motion, making it easier for them to refine their technique.
• Photo Assist⁵ – enables athletes to get the perfect shot every time, by resizing, repositioning or even removing unwanted objects within photos.

Built-in Services and Apps Making the Olympic and Paralympic Experience Fun and Easy

To make it easier for athletes to use the phone while in Paris and beyond, each Galaxy Z Flip6 Olympic Edition will come with an eSIM of 100GB 5G data in partnership with Orange, and two years of Samsung’s international warranty. Additionally, to keep track of the latest Games-time schedules and travel around the Olympic venues with ease, several official International Olympic Committee (IOC) apps such as Athlete 365,⁶ Olympic Shop, Paris 2024, Transport Accred App, and IOC hotline will be pre-loaded. 

Via Samsung Wallet,⁷ it also will come pre-loaded with an in-app pass for free beverages in vending machines located throughout the Olympic and Paralympic Village in partnership with fellow Worldwide Partner, The Coca-Cola Company, and an unlimited complimentary public transport access card, in partnership with Île-de-France Mobilités (IDFM), so they can enjoy touring the city of Paris and its region.

To bring some fun and personalization to the athlete experience, each Galaxy Z Flip6 Olympic Edition will feature a suite of interactive, Paris 2024-themed apps, as well. These include PinQuest and Galaxy Experience for collecting and exchanging real and digital pins during Games-time, Olympic Go!, the official Olympic Game, and Galaxy Skateboard, a new game featuring the Phryges, the Paris 2024 mascots.

Sharing Moments of Victory from the Podium Firsthand

Standing atop the Olympic and Paralympic podium during the medal ceremony and realizing a lifelong dream is one of the most emotional and memorable moments an athlete can experience. Traditionally photographed by accredited media only because athletes have been prohibited from bringing personal belongings — including their mobile phones — to the ceremony, the view has always been captured from a distance and not through an athlete’s own lens.

For the first time in Olympic and Paralympic Games history, Samsung will provide the Galaxy Z Flip6 Olympic Edition for use on the podium at Paris 2024, so athletes can create their own memories and emotions via a new, victory selfie. Samsung’s customized technology will map and sort the athletes’ selfies by sport and upload them to Athlete365 in real-time, which will allow athletes to save and share their iconic moments with family and fans.

The Galaxy Z Flip6 Olympic Edition will be displayed at Olympic rendezvous @ Samsung showcases, including the one at Champs-Elysees 125, starting July 12. In collaboration with the IOC and International Paralympic Committee (IPC), athletes will receive their Galaxy Z Flip6 Olympic Edition from Samsung starting July 18.

¹ Live Translate is only available on the pre-installed Samsung Phone apps and some third-party apps. Support may vary by region. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed.
² Interpreter requires Samsung Account login. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed. Availability and supported features may vary by country, region or carrier. Availability of supported languages may vary.
³ Composer requires a network connection and Samsung Account login. Service availability may vary by language. Accuracy of results is not guaranteed.
⁴ Instant Slow-mo feature is available on Samsung Video Player and Samsung Gallery. May not be available on certain video file types. Accuracy of results not guaranteed.
⁵ Features for Photo Assist require a network connection and Samsung Account login. Editing with Generative Edit results in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.
⁶ Athlete365 is the official Olympic athlete community created to grow the Olympic athlete community and make athletes’ lives better. It offers support to Olympic athletes on their journey to the Olympic Games and after by providing digital and physical spaces in which they can learn, express themselves and connect to the wider athlete community.
⁷ Free beverages benefit will be available from 26 July – 8 September 2024 and the complimentary public transport access benefit will be available from 15 July – 15 September 2024