With One UI 7 rolling out from mid-April onwards, Samsung Malaysia is bringing Galaxy AI to your fingertips! One UI 7 unlocks a realm of exciting possibilities, empowering you with advanced AI tools designed to enhance both your social and productive life. Start your day seamlessly with Now Brief, offering a snapshot of essential information to set you up for success. When you are with friends, elevate your photos and videos with Best Face and Audio Eraser, capturing every moment in its best light.

Powered by Google Gemini, take control of your day and the world around you. Stay organized with smart scheduling, access valuable information effortlessly, and receive personalized recommendations for activities and destinations. Open your life to new opportunities—let Galaxy AI help you live to the fullest.

From 1 – 4 April 2025, experience the full power of Galaxy AI and enjoy rebates of up to RM1,600 when you upgrade to these selected Samsung Galaxy devices.[1]

Visit https://www.samsung.com/my/mobile/ to check out these devices and choose your Galaxy AI companion today!

[1] While stocks last. Terms and conditions apply.

Huat ah! This Chinese New Year, enjoy a time of new beginnings and renewals. Bring in the prosperity, switch out the old and bring in the new to symbolize fresh beginnings. What better way to take part in this tradition and symbolize new beginnings with the latest Samsung devices today! Here are some choices to bring in the prosperity this CNY!

Galaxy S24 Series: Powerful camera, sharpest photos for when you’re rocking your new Cheongsam!

Galaxy Z Fold6 | Z Flip6: Great folding devices that takes up less space for when your outfits turn tighter from all that Chinese New Year food.

Galaxy S24 FE: The sweet spot for great photos, having a good time and looking absolutely stylish at your CNY gatherings.

Galaxy A series: Let the colours pop with your fit!

Galaxy Tab: Enjoy your favourite shows without fighting your family for the TV remote!

Galaxy Buds: Enjoy your time off from your family but shutting out all noise, you deserve it after all those nosy questions from relatives all day time.

Galaxy Watch: Making sure you monitor your calories while you feast this Chinese New Year!

From 15 January 2025 to 12 February 2025, don’t miss out on these huat-tastic savings this Chinese New Year:

For those looking for great value on cutting-edge devices, here’s something to make your CNY ever brighter. Samsung is offering special price reductions on the Galaxy A55 5G and Galaxy A35 5G.

Take advantage of this promo today, visit https://www.samsung.com/my/offer/chinese-new-year-2025/mobile

Leveraging its unique foldable form factor, the Galaxy Z Flip6 and Galaxy Z Fold6 are accelerating a new era of communication, productivity and creativity. Find out the top reasons why users love the Galaxy Z series, their favorite Galaxy AI features to use, and more.

To buy the Samsung Galaxy Z Flip6: https://www.samsung.com/my/smartphones/galaxy-z-flip6/

To buy the Samsung Galaxy Z Fold6: https://www.samsung.com/my/smartphones/galaxy-z-fold6/

[1] The Samsung Consumer Market Insights’ SEAO Galaxy Z Flip6/Fold6 Post-launch survey was conducted from 27 August to 9 September 2024, with a total of 2,424 participants from 8 countries in Southeast Asia & Oceania including Australia (300), Indonesia (303), Malaysia (300), New Zealand (301), Philippines (305), Singapore (307), Thailand (300) and Vietnam (308).

Samsung Electronics Co. Ltd unlocks a blast from the past with the launch of its Y2K 4eva collection of mobile accessories in the Southeast Asia and Oceania (SEAO) region, which aims to bring Y2K style roaring into the present. A nod to trends in the 2000s, the new Y2K 4eva collection features bold, playful and nostalgic accessories exclusively designed for the Galaxy Z Flip6 and Galaxy Buds3 series, including special designs in collaboration with Paul Frank and MILO.

Based on a study by GWI, Y2K era pop culture has been making a resurgence in recent years as Millennials and Generation Z (Gen Zs) feel particularly nostalgic for media in the 2000s[1]. Millennials and Gen Zs are adding their own twist by infusing 21^st century kitsch and digital retrofuturism into their day to day, such as thrifting and the use of film filter effects for digital photography, which have become a trend among this specific demographic.

Innovative Design Meets Iconic Style

Samsung original Friends 4eva Galaxy Z Flip6 Case with Animated Wallpaper (right) and Y2K 4eva Galaxy Z Flip6 Case with Animated Wallpaper (left), Buds Case, Griptok and Sticker Sheet

The launch of the Y2K 4eva collection is not just about accessories, but also a time capsule that reminds of the simple and fun years of our youth, when our love affair with technology was still new, at the dawn of the early internet heralded by the buzz of dial-up connections. The collection will feature Samsung original Y2K 4eva designs that are bold, playful, nostalgic, sporting disco motifs, and a back-to-school vibe many will love.

Paul Frank Galaxy Z Flip6 Case with Animated Wallpaper, Sticker Sheet and Griptok

As part of this year’s Y2K 4eva collection, Samsung has collaborated with Paul Frank to feature designs set in Planned Pines, a utopian universe that is a reminder of fun, playful and fearless times before the complexities of adulthood set in, adorned with Paul Frank’s beloved Julius the Monkey.

Paul Frank sits at the intersection between nostalgia and fashion, embracing fun, light-hearted moments that reflects the next generations’ individuality while promoting inclusivity and community.

MILO Galaxy Z Flip6 Case with Animated Wallpaper and Sticker Sheet

Samsung has also collaborated with MILO to create a uniquely designed phone case that is reminiscent of a recess favorite and a generational household staple. For many, the love for MILO often begins at childhood – the iconic cocoa malt beverage for a school morning breakfast, or an energizing pick-me-up during sports days and recess. This collaboration celebrates the timeless joy that MILO brings, connecting with fans who grew up loving MILO. The iconic MILO tin featured in the phone design pays homage to the heritage that remains a staple in many homes, igniting fond memories of growing up.

Accessories in the Y2K 4eva collection range from phone cases with animated cover screen wallpapers for the Galaxy Z Flip6, Buds case for the Galaxy Buds3 series, Griptoks, and sticker sheets.

“The Y2K movement has grown in popularity among Millennials and Gen Zs today. At Samsung, we are excited to bring a fresh and playful twist to our latest Galaxy devices through this movement by empowering our fans and users to explore the styles that resonate with who they are and what they like,” said ChonHong Ng, VP, Head of Regional Marketing, Samsung Electronics Southeast Asia and Oceania. “Our Y2K 4eva collection, in collaboration with iconic brands like Paul Frank and MILO, reflects our efforts as a distinctive brand that continues to innovate, offering our customers unique accessories that are functional and also serve as a form of self-expression.”

“Together with Samsung, we are excited to bring new ways for Paul Frank fans to have meaningful engagements with Julius and his friends. We are delighted to to collaborate on this exciting Y2K 4eva collection with the Samsung team and bring together playful and fun accessories that both our customers will be sure to enjoy,” said Michael Puglisi, Brand Director & Global Licensing, Futurity Brands.

“We are delighted to partner with Samsung to bring something fresh to MILO fans from across SEAO. As a generationally well-loved brand, this Y2K interpretation would be especially special for those who started loving MILO as kids-back in this era. It is an homage to the timeless joy and nutritious energy that MILO brings to families across the region,” said Michelle Marie Avarillo, Global Category Business Head – Kids & Teens Nutrition at Nestlé.

Hone your style in retrograde in Malaysia

From 30 November 2024 to 15 December 2024, join Samsung’s Live Space to learn all about Galaxy AI, where eligible participants who followed the participation steps will receive a gift pack to help them get started on their journey![2] Don’t miss it and visit https://www.samsung.com/my/samsung-experience-store/livespace to find out where and when the next workshop is happening!

From 23 November 2024 to 31 December 2024, customers who purchase a Galaxy Z Flip6 at selected Samsung Experience Stores at The Exchange TRX, Pavillion Bukit Bintang and The Gardens, will also receive a free Galaxy Z Flip6 casing to accessorize their new device![3] Customers are also eligible for one free unit of Buds Case with any purchase of Galaxy Buds3 or Buds3 Pro if they purchase their device at the same locations.[4] The free phone case or Buds case are limited to one (1) unit per eligible Customer, with purchase of the Galaxy Z Flip6, Galaxy Buds3, Galaxy Buds3 Pro at selected Samsung Experience Stores.[5]

Flashbacks to the Y2K era can likewise be enjoyed by Samsung Members. Stand to win Y2K 4eva accessories and exclusive Y2K wallpapers through a Y2k 4eva crossword puzzle challenge which starts from 25 November 2024 to 13 December 2024.[6] The first twenty-five (25) participants who answers correctly will win a Y2K 4eva series Galaxy Z Flip6 Casing![7]

[1] Based on a study conducted by GWI, a consumer research agency, where 6,390 internet users aged 16-64 were asked about media from the past that they feel nostalgic for.

[2] Terms and conditions apply.

[3] While stocks last. Terms and conditions apply.

[4] While stocks last. Terms and conditions apply.

[5] While stocks last. Terms and conditions apply.

[6] Terms and conditions apply.

[7] Terms and conditions apply.

The Galaxy Watch Ultra is your ideal workout companion, designed to help you tap into your inner athlete.

Have you ever watched your favorite sports legends in action and thought, “If only I had their drive?” Guess what? You already have that drive within you all along; all you need are the right tools to help you unlock it. This is where the all-new Samsung Galaxy Watch Ultra and Galaxy Watch7[1] come in. The latest additions to Samsung’s wearables lineup are not just smartwatches. Powered by Wear OS 5 and Galaxy AI[2], they are your personal coach, your cheerleader, and your all-around wellness guru ready to dispense personalized insights and tailored health experiences through the Samsung Health app. They are designed to tap into your inner champion and help you make every single day count towards smashing your health and wellness goals.

Here are four ways that the new Galaxy Watch Ultra and Galaxy Watch7, designed to provide end-to-end wellness experiences[3], help take you to the next level on your wellness journey.

1. Sleep like a pro, perform like a champion.

Galaxy Watch7 is designed to help you gain a more holistic understanding of yourself.

Every athlete knows that performance begins with quality sleep, and what better way to start taking your sleep more seriously than with the Galaxy Watch Ultra and Galaxy Watch7. It’s almost like having your personal sleep scientist on hand tracking your every snooze and snore, with the enhanced BioActive Sensor that offers greater accuracy[4] and keeps tabs on the different sleep stages that you are in, while also tracking everything from sleep duration to heart rate, as well as blood oxygen.

2. Stay on track, every step of the way

Energy Score enhances awareness of the ways your health influences your daily life.

Stay committed to healthy habits during the day with Energy Score[5], a new Galaxy AI-enabled feature which is calculated based on a combined analysis of personal health metrics including sleep time average, sleep time consistency, bed/wake time consistency, sleep timing, previous day activity, sleeping heart rate and heart rate variability, which helps you understand your overall condition. Think of it as your report card, letting you know how you are doing, and where you can improve.

At the same time, both the Galaxy Watch Ultra and the Galaxy Watch7 let you easily keep track of all your body and fitness goals with Body Composition[6], for a more comprehensive body and fitness snapshot. At the same time, you can make more informed decisions about your diet and exercise routine with the Galaxy Watch Ultra and Galaxy Watch7’s capability to track advanced glycation end products (AGEs) with an AGEs Index[7], which reflect your overall biological aging process.

3. Unleash your inner triathlete

Tracking multi-sport workouts has become easier with the new Multi-sports tile on Galaxy Watch Ultra.

The Galaxy Watch Ultra is not just for tracking your health; it is also designed to help you push your limits. You can take on triathlon training with the Galaxy Watch Ultra’s Multi-sports tile, letting you choose from swimming to cycling to running. Galaxy Watch Ultra also can accurately track over 100 different workouts; while letting you build routines that can be revisited later with the Workout Routine feature.

The premium, action-ready Galaxy Watch Ultra is built like a tank, especially designed to help you push your limits and go further in challenging environments with a Titanium Grade 4[8] frame and 10ATM water resistance[9]. Galaxy Watch Ultra also features the longest battery life within the Galaxy Watch lineup, with 100 hours of run-time in Power Saving[10] mode.

4. Stay connected and motivated

FlexWindow offers more Widgets than ever and allows you to check information from multiple Widgets simultaneously.

Staying motivated is key to achieving your goals; and devices like the new additions to the Galaxy Watch lineup are ideal tools to help you do that. In addition, having centralized view of all your health data is possible from the Samsung Health app while connected to your Samsung Galaxy smartphone. You can even check your progress on the go with the useful widgets on the Galaxy Z Flip6’s 3.4-inch Super AMOLED FlexWindow[11], for example.

The Journey to a Better You, Starts Now

With the new additions to the Samsung Galaxy ecosystem, it is so much easier to make small changes that can have a significant impact, every day, to help unleash your potential over the long run. Are you ready to take the first of many steps towards a healthier, happier you? Take the Galaxy Watch Ultra or the Galaxy Watch7 on the journey towards becoming a better version of yourself.

Kit yourself out with the Galaxy Watch Ultra and Watch7 through the following promos which ends on 31 December 2024![12]

To buy the Galaxy Watch Ultra, please visit https://www.samsung.com/my/watches/galaxy-watch/galaxy-watch-ultra-titanium-gray-lte-sm-l705fdaaxme/

To buy the Galaxy Watch7, please visit https://www.samsung.com/my/watches/galaxy-watch/galaxy-watch7-40mm-green-bluetooth-sm-l300nzgaxme/

[1] Availability may vary depending on market, model and the paired smartphone. All functionalities, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice.

[2] Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Samsung account login may be required to use certain Samsung AI features. Galaxy AI service may be limited for minors in certain regions with age restrictions over AI usage. Galaxy AI features will be provided for free until the end of 2025 on supported Samsung Galaxy devices. Different terms may apply for AI features provided by third parties.

[3] Intended for general wellness and fitness purposes only. Not intended for use in the detection, diagnosis, treatment, monitoring or management of any medical condition or disease. Any health-related information accessed through the device and/or application should not be treated as medical advice. Users should seek any medical advice from a physician. Certain features may vary by market, carrier or the paired device.

[4] Compared to previous Galaxy Watch series.

[5] Energy Score is intended for general wellness and fitness purposes only. Energy Score is only supported in Galaxy Ring or Galaxy Watch4 series and later released Samsung Galaxy Watch models. To check the Galaxy AI-powered Energy Score, the health data tracked from Samsung Galaxy Watch or Galaxy Ring must be synchronized with the Samsung Health app. Previous activity, sleep data and heart rate data during sleep must be tracked.

[6] Body Composition is only supported in Samsung Galaxy Watch4 series and later released Galaxy Watch models. Body Composition should not be used if you have an implanted pacemaker or other implanted medical devices or if you are pregnant. Any health-related information accessed through the device and application should not be treated as medical advice. Measurement results may not be accurate if you are under 20 years old. The measurements are for your personal reference only. Please consult a medical professional for advice.

[7] AGEs Index monitoring is only available on Galaxy Watch7 and Galaxy Watch Ultra. The Galaxy Watch uses light sensors that operate within the limits set by the IEC62471 safety regulations. However, people with photosensitive skin may have adverse reactions to light, such as skin discoloration or a rash. Avoid using this feature if you experience symptoms of photosensitivity. AGEs Index monitoring is for fitness and wellness only, not for the diagnosis and treatment of any medical condition. If you’re concerned about your health, please consult a medical professional for advice.

[8] Grade 4 Titanium is partially applied to the front and back cover areas of the metal frame, excluding the display and physical buttons. The remaining parts of the frame are a mix of plastic and Grade 2 Titanium.

[9] Galaxy Watch Ultra is water resistant for 10 minutes in water with a depth of 100 meters according to the ISO22810 standard. The test was conducted in 5% salty water and 4ppm chlorine water.

[10] When on Power Saving mode, some of the features such as Wi-Fi connection, wake up gesture and others, may become inaccessible. There may also be restrictions on CPU speed, background network and location.

[11] Measured diagonally, Galaxy Z Flip6’s Cover Screen is 3.4-inch in the full rectangular form; actual viewable area is approximately 95% of the full rectangular area due to the rounded corners and lower cutout. Galaxy Z Flip6’s Cover is equipped with a proximity sensor and supports HBM. Galaxy Z Flip6’s Cover Screen HBM has a peak brightness of 1,600nits for a brighter and clearer display.

[12] While stocks last. Terms and conditions apply.

[13] With every purchase of Galaxy Watch Ultra. While stocks last. Terms and conditions apply.

[14] Only available for selected postcodes. While stocks last. Terms and conditions apply.

[15] With every purchase of Galaxy Watch7. While stocks last, terms and conditions apply.

[16] Only available for selected postcodes. While stocks last. Terms and conditions apply.

It is an exciting time to be a consumer in Southeast Asia and Oceania (SEAO), as the digital landscape undergoes profound transformation, fueled by the rapid adoption of AI technologies. In a dynamic region like SEAO with diverse local cultures and values, a new generation of tech-savvy consumers – Gen Zs and Millennials – are demanding highly personalized experiences that appeal to their unique preferences across product and service offerings. Increasingly, consumers expect technology to seamlessly integrate into their lives, anticipate their needs, and to offer tailored solutions that truly matter.

At Samsung, we recognize this ongoing paradigm shift and are committed to meeting this demand head-on with our vision for AI to power new innovations across our businesses and to unlock new and personalized experiences to make life better for everyone. With many devices around the world and even more connected through Samsung’s platforms and services, we are uniquely positioned to bring an AI-powered future to life across the strength and scale of our diversified businesses.

This vision is underpinned by our decade-long investment in research and development, as well as in AI technologies. These investments are part of a long-term plan to ensure that Samsung remains at the forefront of AI innovation, enabling us to deliver on our promise of personalized AI experiences.

Delivering Personalized Experiences through AI

To meet the unique needs and preferences of consumers in SEAO, we are tailoring our AI strategy to bring personalized experiences to users here, emphasizing cultural relevance and localization. We understand that just as users in SEAO come from a proverbial melting pot of languages and cultures, building a one-size-fits-all solution simply cannot work, and therefore we want to develop AI solutions that are sensitive to the diverse needs in our region.

Galaxy AI: Wider Support of Languages and Dialects in SEAO

To start, Galaxy AI^[1], available on our mobile devices, now supports a wider range of languages and dialects in SEAO, making it more accessible and useful to our customers. Earlier this year, we announced the addition of new languages and dialects, including Australian English and Cantonese, adding to a total of 16 languages^[2] available in our region such as Indonesian, Thai and Vietnamese. We are committed in our efforts, and will expand support for Galaxy AI to 20 languages by end of this year.

An Indonesian content creator using the AI Composer feature on the Galaxy Z Flip6 to generate catchy social media captions in local language.

We are also extending the capabilities of Galaxy AI to more Samsung mobile device users, further democratizing access to AI-powered experiences. Our newest Galaxy Z Fold6 and Flip6 devices bring Galaxy AI to foldable form factors, unlocking new possibilities for users in SEAO and globally. With the One UI 6.1.1 update, which has begun rollout in SEAO, our latest Galaxy AI features such as Sketch to image and Portrait Studio will be expanded to even more Galaxy models, bringing the power of personalized AI into more hands. To cater to the unique needs of different consumer groups, we also continue to provide more choices through various devices such as our latest Galaxy 24 FE and tablets that also have Galaxy AI features available.

Smarter and personalized homes with AI

Across our wider Samsung ecosystem of home appliances and TVs, we are working hard to integrate AI to further improve the lives of our customers, allowing them to manage their homes in a smarter way. Our home appliances are equipped with AI capabilities that enable them to connect with each other for simplified usage and control, as well as improved performance, creating experiences where you can live more by doing less.

For example, with built-in Wi-Fi, internal cameras, AI-enabling chips and compatibility with SmartThings, our latest Bespoke AI appliances integrate enhanced features and connectivity to lay the foundation for a truly smart home. Our 4-Door French Door Refrigerator with AI Family Hub^TM[3] comes with AI Vision Inside[4], which uses an internal camera to identify up to 33 fresh food items that go in and out of the fridge. Users can easily manage their food list and get recipe recommendations for a more personalized kitchen experience. Providing a seamless and customized laundry solution, the Bespoke AI Laundry Combo^TM, which will be launched in our region this quarter, intelligently adjusts the washing and drying performance for each load with AI Wash & Dry[5]. It also senses the weight of the laundry, fabric[6], and soil level to dispense the appropriate amount of water and detergent[7], and then adjusts the drying process to suit the weight and fabric.

The Bespoke AI Laundry ComboTM, which will be launched in all SEAO markets this year, presents innovative solutions for a fuss-free experience.

Even our TVs are smarter today, with Samsung TVs like the Neo QLED 8K coming with features like AI Customization Mode that adjusts the picture based on user preference. With AI Energy Mode, available when connected to SmartThings, it helps to monitor energy usage in real-time and adjusts to the environment, without compromising picture quality.

The Neo QLED 8K’s AI Customization Mode automatically adjusts picture settings to users’ preferences.

Samsung’s Commitment to Responsible AI

As we continue to push the boundaries of AI innovation, Samsung remains committed to responsible AI development. Our AI ethics principles of ‘Fairness’, ‘Transparency’, and ‘Accountability’ guide our approach[8], ensuring that we develop and deploy AI technologies in a manner that is ethical and respects the rights of individuals.

Our approach to AI is quite like the security-first mindset that we first pioneered with Knox. In this, we want to give users the flexibility to personalize their privacy and security settings, exactly according to their preferences. The Galaxy AI dashboard lets users control which feature to operate on the device, and provides users the choice to opt out of cloud-based processing if preferred[9]. This lets users stay in control of their privacy while continuing to enjoy all the benefits of Galaxy AI. Beyond mobile devices, our TVs and home appliances will also be secured with Knox Matrix, enhancing your security across multi-devices experiences.

The Future of Personalized AI with Samsung

We are excited about the future of personalized AI, and we want to continue leading the way for the consumer AI revolution in SEAO. We believe that AI has the potential to transform all our lives for the better, and we want to play a more active role in shaping a future where AI-powered personalization is accessible and beneficial to all, and in a responsible manner.

As AI becomes ubiquitous, we have to focus not just on the technology, but the human-centric experiences, value and benefits that are meaningful to consumers for us to drive AI leadership.

There’s no better time than now to embrace the potential of personalized AI with Samsung. We invite you to join us on this exciting journey as we continue to innovate and create AI experiences that enrich your lives.

[1] Samsung Account login may be required to use certain Samsung AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model, and phone carrier. Galaxy AI features by Samsung will be provided for free until the end of 2025 on supported Samsung Galaxy devices.

[2] Supported languages include Arabic, Chinese, English (India, United Kingdom, United States), French, German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese (Brazil), Russian, Spanish (Mexico, Spain, United States), Thai and Vietnamese.

[3] Product availability may vary according to region.

[4] As of April 2024, AI Vision Inside can recognize 33 food items like fresh fruits and veggies. If the food is not recognizable, it may be listed as unknown item. AI Vision Inside cannot identify or list any food items in the fridge door bins or freezer. It recognizes food items based on deep learning models, which may be updated periodically to improve accuracy.

[5] Detection and sensing capabilities are based on our deep learning models trained using predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy

[6] To prevent wear, wash like fabrics together. Based on AI-based algorithm.

[7] Auto Dispense holds detergent for up to 1 month’s washing, based on 2~3 washes per week (5kg load/standard usage). May vary depending on the washing load and settings.

[8] Refer for more details: https://www.samsung.com/global/sustainability/people/tech-for-all/#anchor4

[9] Samsung Account login required. Processing data only on your device allows advanced intelligence features to operate locally, rather than online. Enabling this option may limit the functionality of certain AI features that rely on online data processing for advanced capabilities.

In collaboration with the International Paralympic Committee (IPC) — and continuing the spirit of Paris 2024’s “Games Wide Open” slogan — Samsung Electronics introduced a new take on the fan favorite Victory Selfie for the Paris 2024 Paralympic Games to give Paralympians a chance to share their own epic memories with fans around the world.

To ensure the best experience for athletes, the moment took place in a more intimate setting in the Mixed Zone at select competitions including Para Taekwondo, Para Athletics and more.

Paralympians from around the world came together to once again celebrate the camaraderie behind the competition and pose with their competitors, to create a moment they will never forget with Galaxy. The pictures were automatically uploaded to the Athlete365 app, so that Paralympians could share them with family, friends and fans worldwide.

Samsung Newsroom selected some of the best shots from the Paris 2024 Paralympic Games medal ceremonies below.

▲ (From left) Silver medalist Luis Mario Najera of Team Mexico, gold medalist Asadbek Toshtemirov of Team Uzbekistan, and bronze medalists Jeonghun Joo of Team Republic of Korea and Alireza Bakht of Team Islamic Republic of Iran pose for a victory selfie with the Samsung Galaxy Z Flip6 Olympic Edition in the mixed zone after the Para Taekwondo Men’s K44 -80kg medal ceremony on day three of the Paris 2024 Paralympic Games at Grand Palais on August 31, 2024 in Paris, France. (Photo by Getty Images / Samsung)

▲ (From left) Silver medalist Guljonoy Naimova of Team Team Uzbekistan, gold medalist Amy Truesdale of Team Great Britain, and bronze medalists Rajae Akermach of Team Morocco and Eleni Papastamatopoulou of Team Greece pose for a Victory Selfie with the Samsung Galaxy Z Flip6 Olympic Edition in the mixed zone after the Para Taekwondo Women’s K44 +65kg medal ceremony on day three of the Paris 2024 Paralympic Games at Grand Palais on August 31, 2024 in Paris, France. (Photo by Getty Images / Samsung)

▲ (From left) Silver medalist Fatih Çelik of Team Türkiye, gold medalist Imamaddin Khalilov of Team Azerbaijan, and bronze medalists Juan Diego Garcia Lopez of Team Mexico and Juan Eduardo Samorano of Team Argentina pose for a Victory Selfie with the Samsung Galaxy Z Flip6 Olympic Edition in the mixed zone after the Para Taekwondo Men – K44 – 70kg medal ceremony on day two of the Paris 2024 Paralympic Games at Grand Palais on August 30, 2024 in Paris, France. (Photo by Getty Images / Samsung)

▲ (From left) Silver medalist Djelika Diallo of Team France, gold medalist Ana Carolina Silva de Moura of Team Brazil, and bronze medalists Christina Gkentzou of Team Greece and Lisa Kjaer of Team Denmark pose for a Victory Selfie with the Samsung Galaxy Z Flip6 Olympic Edition in the mixed zone after the Para Taekwondo Women K44 -65kg medal ceremony on day two of the Paris 2024 Paralympic Games at Grand Palais on August 30, 2024 in Paris, France. (Photo by Getty Images / Samsung)

▲ (From left) Silver medalist Gamze Gurdal of Team Türkiye, gold medalist Yujie Li of Team People’s Republic of China, and bronze medalists Palesha Goverdahan of Team Nepal and Silvana Mayara Cardoso Fernandes of Team Brazil pose for a Victory Selfie with the Samsung Galaxy Z Flip6 Olympic Edition in the mixed zone after the Para Taekwondo Women’s – K44 – 57kg medal ceremony on day two of the Paris 2024 Paralympic Games at Grand Palais on August 30, 2024 in Paris, France. (Photo by Getty Images / Samsung)

▲ (From left) Bronze medalist Antonino Bossolo of Team Italy, silver medalist Bolor-Erdene Ganbat of Team Mongolia, bronze medalist Ayoub Adouich of Team Morocco, and gold medalist Mahmut Bozteke of Team Türkiye pose for a Victory Selfie with the Samsung Z Flip6 Olympic Edition in the mixed zone after the Para Taekwondo K44 -63Kg medal ceremony on day two of the Paris 2024 Paralympic Games at Grand Palais on August 30, 2024 in Paris, France. (Photo by Getty Images / Samsung)

▲ (From left) Silver medalist He Shanshan of Team People’s Republic of China and her guide Junjie You, gold medalist Yayesh Gate Tesfaw of Team Ethiopia and her guide Kindu Sisay Girma, and bronze medalist Louzanne Coetzee of Team South Africa and her guide James Boit pose for a photo with the Samsung Galaxy Z Flip6 Olympic Edition in the mixed zone after the Women’s 1500m T11 medal ceremony on day five of the Paris 2024 Summer Paralympic Games at Stade de France on September 02, 2024 in Paris, France. (Photo by Getty Images / Samsung)

▲ (From left) Silver medalist Timothee Adolphe of Team France and his guide Jeffrey Lami, gold medalist Enderson Santos of Team Venezuela and his guide Eubrig Jose Maza Caraballo, and bronze medalist Guillaume Junior Atangana of Refugee Olympic Team and his guide Donard Ndim Nyamjua pose for a photo with the Samsung Galaxy Z Flip6 Olympic Edition in the mixed zone after the Men’s 400m T11 medal ceremony on day five of the Paris 2024 Summer Paralympic Games at Stade de France on September 02, 2024 in Paris, France. (Photo by Getty Images / Samsung)

▲ (From left) Silver medalist Caiyun Zuo of Team People’s Republic of China, gold medalist Lijuan Zou of Team People’s Republic of China, and bronze medalist Dayna Crees of Team Australia pose for a photo with the Samsung Galaxy Z Flip6 Olympic Edition in the mixed zone after the Women’s Javelin Throw F34 medal ceremony on day five of the Paris 2024 Summer Paralympic Games at Stade de France on September 02, 2024 in Paris, France. (Photo by Getty Images / Samsung)

▲ (From left) Silver medalist Elizabeth Rodrigues Gomes of Team Brazil, gold medalist Gloria Zarza Guadarrama of Team Mexico, and Nurkhon Kurbanova of Team Uzbekistan pose for a photo with the Samsung Galaxy Z Flip6 Olympic Edition in the mixed zone after the Women’s Shot Put – F54 medal ceremony on day five of the Paris 2024 Summer Paralympic Games at Stade de France on September 02, 2024 in Paris, France. (Photo by Getty Images / Samsung)

▲ (From left) Silver medalist Yogesh Kathuniya, of Team India, bronze medalist Konstantinos Tzounis of Team Greece, and gold medalist Claudiney Batista of Team Brazil pose for a photo with the Samsung Galaxy Z Flip6 Olympic Edition in the mixed zone after the Men’s Discus Throw – F56 medal ceremony on day five of the Paris 2024 Summer Paralympic Games at Stade de France on September 02, 2024 in Paris, France. (Photo by Getty Images / Samsung)

▲ (From left) Silver medalist Niko Kappel of Team Germany, gold medalist Bobirjon Omonov of Team Uzbekistan, and bronze medalist Huang Jun of Team People’s Republic of China pose for a photo with the Samsung Galaxy Z Flip6 Olympic Edition in the mixed zone after the Men’s Shot Put – F41 medal ceremony on day five of the Paris 2024 Summer Paralympic Games at Stade de France on September 02, 2024 in Paris, France. (Photo by Getty Images / Samsung)

▲ (From left) Silver medalist Daniel Wagner Jørgensen of Team Denmark, gold medalist Ezra Frech of Team USA, and bronze medalist Vinícius Gonçalves Rodrigues of Team Brazil, pose for a photo with the Samsung Galaxy Z Flip6 Olympic Edition in the mixed zone after the medal ceremony of Men’s 100m – T63 on day five of the Paris 2024 Summer Paralympic Games at Stade de France on September 02, 2024 in Paris, France. (Photo by Getty Images / Samsung)

To buy the Galaxy Z Flip6 or Galaxy Z Fold6, please visit:

• Galaxy Z Flip6: https://www.samsung.com/my/smartphones/galaxy-z-flip6/buy/
• Galaxy Z Fold6: https://www.samsung.com/my/smartphones/galaxy-z-fold6/buy/

The latest Galaxy Z Fold6 and Z Flip6 not only offer intelligent AI features and personalization options but sleeker, more durable displays that stand the test of time.[1] Impossible to be created overnight, these enhancements are a result of continuous efforts from Samsung developers to provide a good display experience.

Samsung Newsroom spoke with Jason Noh, a developer in the Display Group, Mobile eXperience (MX) Business at Samsung Electronics, to learn more about the innovative foldable displays in the Galaxy Z series.

Foldable Displays Marks the Beginning of Innovation

Samsung’s foldable innovation dates back to 2008 when the company first embarked on foldable display research. The journey toward this new technology was not easy for the display team as the screen needed to be folded while maintaining optimal display quality and functionality.

▲ Developer Jason Noh

“We carried out studies on foldable displays and conducted countless experiments way before our first foldable device launched,” explained Noh. “Although we all shared a strong desire to become the pioneer of foldable smartphones, it wasn’t easy. Our team had to create a high-quality display that could be folded but resistant to debris — which meant we had to change the plate supporting the display.”

To achieve this, the developers carried out extensive research to lay the groundwork for Samsung’s first foldable smartphone. This included inventing a metal plate that protected the display from external substances and developing a Pressure Sensitive Adhesive (PSA) that helped the display panel maintain its folding capabilities in various conditions and environments. With that, Samsung unveiled the first Galaxy Fold in 2019.

Galaxy Z Fold6 and Z Flip6: An Accumulation of Mastery in Display Technology

▲ Galaxy Fold

In the six years following the introduction of the initial Galaxy Z Fold, Samsung devoted to providing good product experience by focusing on three essential factors — a crystal-clear display, durability and productivity. Through a deep understanding of consumer insights accumulated over the years, the Galaxy Z series has constantly evolved to provide new features. This year, the Galaxy Z Fold6 and Z Flip6 have once again exceeded consumer expectations through an enhanced screen, improved durability and maximized productivity.

An Immersive Viewing Experience

 The Galaxy Z Fold6 and Z Flip6 boast an unmatched viewing experience thanks to their large foldable screens. In particular, the Galaxy Z Flip6’s clear display integrates Samsung’s proprietary Ultra Thin Glass (UTG) material with Infinity Flex Display — a technology adopted in the Galaxy Z Flip.

▲ Noh explains the Galaxy Z Flip’s foldable display.

“We wanted to bring the same touchscreen experience from bar-type smartphones to foldable devices. This continued commitment to a better user experience led to Samsung’s first foldable glass display,” explained Noh. “With the adoption of UTG, we were able to deliver a clearer display — complete with a premium look and feel that had yet to be seen on a foldable smartphone. UTG has been used ever since.”

The Galaxy Z Fold6 and Z Flip6 displays are each equipped with a new Protect Layer structure to reduce screen crease compared to their predecessors. Increased adhesive strength in the Galaxy Z Fold6 between display and the set creates a shallower crease to form the flattest display of any Galaxy Z Fold series yet.

To deliver a more immersive display experience, the Galaxy Z Fold6 offers a brighter display of up to 2,600nit. The width of the screen has been expanded by 1.0 mm when folded and 2.7 mm increase when unfolded while the length has been reduced by 1.4 mm. This change in screen size offers enhanced screen usability to display more information horizontally for greater convenience.[2]

Enhanced Durability Meets Foldables

 The displays on the Galaxy Z Fold6 and Z Flip6 are the most durable to date in the Galaxy Z series. Shear Thickening Fluid (STF), a new material that adapts to different amounts of pressure and provides resistance to deformations from impacts, was added to the Protect Layer for enhanced display durability.

▲ (From left) Galaxy Z Fold6 and Z Flip6

“STF has been introduced to the latest foldable series to meet the high standards expected by Galaxy users. As a result of this effort, the durability of the foldable panel has been enhanced greatly compared to the previous series,” explained Noh. In addition, the Galaxy Z Fold6 and Z Flip6 come with the water-resistant features[3] which are implemented on the Galaxy Z Fold3 and Z Flip3 — Samsung’s first water-resistant foldable smartphones. Applied to both the outer part of the display and the hinge, a rubber band surrounds the outer part of the display to prevent liquid from entering and damaging the display.

The latest Galaxy Z series foldables are resistant to dust as well. Sweeper technology in each device utilizes delicately cut optical fibers to protect the display from any external dust and debris that could enter through the gaps between the front of the device and the hinge housing. This sturdy protection from external dust and water gives users peace of mind.

Maximized Productivity with S Pen

 While the Galaxy Z Fold series offers several multitasking features via its ultra-large screen, the developers contemplated how the big screen could be utilized more efficiently and conveniently. To enhance multitasking and productivity, the S Pen was adopted for the Galaxy Z Fold series. Now, Galaxy AI features on the Galaxy Z Fold6 are elevated to the next level with the S Pen.

When the S Pen was introduced to the Galaxy Z Fold, the metal plate material had to be changed to carbon fiber so the digitizers that identify the S Pen could function without interruptions. Located on the left and right side of the display, the digitizers also needed to sense the S Pen on the screen’s folding part with no additional components. Developers overcame this challenge by creating a new solution that allowed the digitizers to recognize the S Pen on the folded part of the screen based on sophisticated calculations.

▲ (From left) Carbon fiber plate and metal plate

With the S Pen, users can utilize productivity features including Circle to Search and Note Assist more smoothly on the Galaxy Z Fold6’s massive screen. These advancements are the result of the developers’ efforts to provide a differentiated device experience.

An Endless Journey Toward an Awesome Display

 Despite making significant progress in foldable screens, the Display Group refuses to stop. The developers strive to continue improving display quality.

“As a pioneer of the foldable smartphone, our team has accumulated knowledge and experience on what users expect from this form factor,” said Noh. “To meet those expectations, we will not stop our journey toward the perfect display experience. The Galaxy Z series will constantly undergo improvements to prove Samsung’s title as a trailblazer in foldable smartphones.”

Purchase the Samsung Galaxy Z Fold6 or Z Flip6 to be entitled for an exclusive RM500 rebate.[4] Get an additional RM700 off when you opt to trade in for these devices (this promo ends on 30 September 2024).[5]

To buy the Galaxy Z Flip6 or Galaxy Z Fold6, please visit:

• Galaxy Z Flip6: https://www.samsung.com/my/smartphones/galaxy-z-flip6/buy/
• Galaxy Z Fold6: https://www.samsung.com/my/smartphones/galaxy-z-fold6/buy/

[1] Compared to previous series.

[2] Compared to Galaxy Z Fold5.

[3] Based on lab test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minues. Not advised for beach or pool use. Rinse residue/dry if wet. Water resistance of device is not permanent and may diminish over time because of normal wear and tear.

[4] While stocks last. Terms and conditions apply.

[5] Applicable to Samsung Online Stores only. Only available for selected postcodes. Check terms and conditions for more details.

One of the most popular tourist destinations in the world, Paris mesmerises travelers with its endless wonders for many days on end. But for 17 days this year, the city commands the attention of the world for very different reasons. Hope, unity and anticipation permeates the air of Paris this year, as hundreds of thousands flock to the city of love and light for the Olympic Games, eager to aid their nations’ representatives in spirit as they compete for the glory that is gold.

To the global tune of millions chanting in unison towards one common goal, Samsung brought forth its ethos of “Open Always Wins”, where Samsung shares the belief that open-mindedness can lay the bedrock to new experiences and perspectives that can birth meaningful achievements and infinite possibilities. Thus, the Olympic Games Paris 2024 became an open cultural moment, bringing the world’s athletes and its millions of supporters together with the cutting-edge in wireless technology.

Join Samsung as we zoom in on one such supporter making her journey to Paris, excited to play her own part in the Olympic Games. Shu Faye, gaming personality and social media influencer, makes her way to the Olympic Games, taking in the sights of the city with her Galaxy Z Flip6.  With the help of Galaxy AI, Shu Faye navigates the city, using Circle to Search with Google to find iconic spots, Interpreter to find out where the best food is from locals, and the FlexCam and Photo Assist to find great shots that show off the beauty of Paris.

▲ Shu Faye navigating the streets of Paris with her Samsung Galaxy Z Flip6

▲ Shu Faye using Interpreter to find out where the best eats are from the locals

Along the way, Shu Faye meets up with Bertrand Rhodict Lises, the Flag Bearer of Malaysia in the Olympic Games. Bertrand, who is just 19 years old, brims with potential as he made his professional debut in diving last year and surprised many with his qualification to the Olympic Games this year.

A part of Team Samsung Galaxy, Bertrand makes an impact on and off the field. Not only representing a nation, he represents the ferocity and confidence of Gen Zs, their unfaltering ability to make a difference and carry a nation’s hopes and dreams for the future. Embodying the spirit of Open Always Wins, Bertrand intends to make a mark in diving as well, a symbol of the belief that the possibilities of new experiences are limitless and we can achieve anything, anywhere. Shu Faye sits down with him on the Parisian streets for a chat.

When the first time Olympic Games qualifier received the news, he took it coolly: “I was still processing the fact that I am qualified and the reality hits hard now that I’m here in Paris.” The road to the Olympic Games were a long one for Bertrand, but he is thankful for the opportunity to represent his country: “It was a tough journey as I had to be away from my family to go to an intensive training camp in China for two months, but I am thankful that I am qualified and finally here.” When asked if he made any friends during his time at the Olympic Games, Bertrand said: “With the help of Interpreter, it was easy to get to know some friends from other nations.”

▲ (Top and bottom picture) Shu Faye and Bertrand commemorating their meeting through a selfie with the Galaxy Z Flip6

Watch Shu Faye’s full journey to the Olympic Games and more of her conversation with Bertrand here:

For more information on the Galaxy Z series, please visit:

• Galaxy Z Fold6: https://www.samsung.com/my/smartphones/galaxy-z-fold6/
• Galaxy Z Flip6: https://www.samsung.com/my/smartphones/galaxy-z-flip6/

In today’s fast-paced world, prioritising matters of personal well-being is more important than ever. Thanks to advancements in technology such as mobile artificial intelligence (AI), you can now take your wellness journey to the next level with Samsung’s range of connected devices, powered by AI to make everything easier and more seamless.

Driving this suite of health AI experiences are the latest Galaxy Z Fold6 and Galaxy Z Flip6, as well as the latest Galaxy Watch Ultra and Galaxy Watch7, which open new possibilities for those committed to doing right by their bodies, whether with personalised insights that help them stay on top of their everyday wellness, or by offering coaching that empowers users to perform at their best throughout their fitness journeys.

Seamlessly integrated with Samsung’s extensive range of connected home appliances, here are four ways that users can build a holistic ecosystem that supports an active and healthy lifestyle.

Tip #1: Eat and sleep well

Start your day by understanding your body’s unique needs with the Galaxy Watch Ultra and Galaxy Watch7. Samsung Health[1] gathers all data and insights unto one cohesive platform with no subscription needed.

New features like the Galaxy AI-powered Energy Score[2], calculated by evaluating your physical and mental conditions across four significant factors – Sleep, Activity, Sleeping Heart Rate and Sleeping Heart Rate Variability – will help you not only better understand the ways your health influences your daily life, but also provides insights based on your current physical state to focus your daily efforts on making improvements. Additionally, with Wellness Tips[3], you can receive personalised messages aimed at enhancing your well-being across all areas of your health journey.

Armed with this information, you can also make more informed decisions about nutrition. Download the Samsung Food app on your Galaxy Z Series smartphone to use in conjunction with the Bespoke 4-Door Flex Refrigerator with AI Family Hub+, and create personalised meals based on your health needs with Tailored Meal Plan[4], which analyses users’ information by connecting to their Samsung Health profile[5]. This ensures you are better equipped to fuel your body with nutritious meals and maintain optimal energy levels throughout the day.

Tip #2: Train well

For high performance enthusiasts looking to meet and beat their goals such as participating in a marathon, the Race feature[6] on both the Galaxy Watch Ultra and Galaxy Watch7 lets you compare current and past performance in real-time to track progress and maintain motivation, while Personalized HR Zone[7] on the Galaxy Watch Ultra lets you work out at optimal intensity levels based on your physical capabilities.

As a fitness champion, your goal might even be taking on a triathlon. Lock in that accomplishment with the Galaxy Watch Ultra that also comes with the Multi-sports tile feature that lets you track multi-course workouts such as a triathlon, from swimming to cycling to running. To really unlock your full potential at cycling, the all-new Functional Threshold Power (FTP) accurately measures maximum cycling power in just 4 minutes with AI-powered FTP metrics[8].

During recovery and downtime, stay motivated by immersing yourself in your favorite sporting action on the thinner and lighter Galaxy Z Fold6 which comes with an even brighter fold-out screen[9].  If you are out and about, catch highlights of the action on the Galaxy Z Fold6 or Galaxy Z Flip6 smartphones while on the go, as you use Circle to Search with Google to discover new athletes to be inspired by.

Tip #3: Move well

Transform your home into a personalised fitness studio with the Workout Routine feature on your Galaxy Watch7 and Galaxy Watch Ultra, which lets you build routines by combining various exercises with Workout Routine to achieve your goals, so your daily routine stays fresh and interesting.

Tip #4: Rest well

Eating well and training hard are important parts of health and wellness, but equally important is being able to get quality sleep, so that your body can rest and recover.

The enhanced BioActive Sensor on Galaxy Watch Ultra and the Galaxy Watch7 offers increased accuracy[10] empowering you to better understand yourself with comprehensive readings. For those who often have problems sleeping, your Galaxy Watch7 also comes with a new advanced sleep AI algorithm for sleep analysis.

Galaxy Watch Ultra and Galaxy Watch7 also come with Sleep Mode on SmartThings, which dims the screen to avoid disturbing your sleep with light. You can also automate your connected devices using SmartThings for more peaceful nights. For example, with custom routines on SmartThings, effortlessly control your home’s lighting, blinds, thermostat, and even your Samsung WindFree air conditioner, so that the latter’s WindFree technology[11] and 23,000 micro air holes[12] gently and evenly disperse cool air, creating the ideal conditions for restful and restorative sleep.

[1] For Samsung Health AI features, the health data tracked from Samsung Galaxy Watch Ultra and Galaxy Watch7 must be synchronised with the Samsung Health app. Needs at least the previous day’s activity, sleep data and heart rate data during sleep. Not intended for use in the detection, diagnosis or treatment of any medical condition.

[2] Energy Score is intended for general wellness and fitness purposes only. Energy Score is only supported in Galaxy Watch4 series and later released Samsung Galaxy Watch models. To check the Galaxy AI-powered Energy Score, the health data tracked from Samsung Galaxy Watch must be synchronised with the Samsung Health app. Previous activity, sleep data and heart rate data during sleep must be tracked.

[3] Wellness Tips is available on Android phones (Android 11 or above) and requires Samsung Health app (v6.27 or above). Samsung account login is required. Service availability may vary by country or region. Not intended for use in the detection, diagnosis or treatment of any medical condition. The result is for your personal reference only. Please consult a medical professional for advice.

[4] Available in select countries only.

[5] Service available with user’s consent.

[6] Race is available for outdoor running and outdoor cycling only. For comparative measurements, it is required to run on the same path as the pre-generated path. Users can compare by selecting one of the records from a previous timeframe of up to 14 days. Comparing records through Race is only available when starting at the same location as the previous record’s start point. It will be converted to running mode automatically if it deviates from its previous path by more than 10%.

[7] Personalisation of Heart Rate Zone is enabled when selecting an outdoor run activity. It is required to run consistently for more than 10 minutes with speeds of 4km/h or faster.

[8] To measure personalised FTP, a Galaxy smartphone must be connected to a power meter. In order to calculate a more accurate FTP, it is necessary to connect the Galaxy Watch to a smartphone. The FTP is calculated automatically when cycling occurs at a mid to high intensity level for more than 4 minutes with the cycling power meter attached to your bicycle. Using machine learning, the more users ride repeatedly, the more accurate and personalised FTP values will be calculated. The cycling power meter is sold separately. Traditional FTP analysis duration on professional equipment is up to 1 hour on average.

[9] Compared to previous Galaxy Z Fold models. Galaxy Z Fold6 has a peak brightness of 2600 nits on both the Main Screen and Cover Screen. The displays are adaptive, adjusting brightness level automatically based on the environment. In an area of 5000 lux or higher, High Brightness Mode and Vision Booster will be activated.

[10] Compared to previous Galaxy Watch series.

[11] ASHRAE (American Society of Heating, Refrigerating, and Air-Conditioning Engineers) defines “Still Air” as air currents at speeds below 0.15m/s that lack the presence of cold drafts.

[12] This features the AR9500T WindFree Air Conditioners.