With the advancements in mobile technology and AI features, smartphones now offer unprecedented convenience, creativity, and connectivity, transforming how we interact with the world around us. The latest Galaxy innovation – the Galaxy S24 Series with Galaxy AI features – connects people and elevates their lifestyle with ease and enjoyment. It is now more accessible to users as it expands its One UI 6.1 software update to more devices, including the Galaxy Z Flip5 and Galaxy Z Fold5.

Experience the transformation by joining our AI-Volution squad now! For new joiners, we are excited to share with you an upcoming promotion[1] that will amaze you! From 14 June to 30 June 2024, individuals who purchase at least one Galaxy flagship device(s)[2] and with spending above RM6,000 in a single receipt at participating stores will be entitled to redeem one Samsung Music Frame worth RM1,999[3]!

To participate, simply visit one of the selected Samsung Experience Stores below:

• The Exchange TRX
• Suria KLCC
• Plaza Low Yat (Ground Floor and 1^st Floor)
• MyTown Shopping Mall
• Sunway Velocity
• Pavilion KL
• Senheng Four Seasons

The staff will provide a link for you to fill in your necessary details, and that’s it. The Samsung Music Frame will be on its way to your doorstep afterward.

The Music Frame, a perfect blend of art and technology, offers superior sound quality and a sleek design, making it a stunning addition to any space. Join in the fun with Samsung Malaysia’s latest offer that you should not miss!

To learn more about Galaxy AI, visit: https://www.samsung.com/my/galaxy-ai

[1] The Promotion will run from 14 June 2024 to 30 June 2024 or while promotional stocks last, whichever is earlier (“Promotion Period”). Samsung reserves the right to shorten, extend or cancel the Promotion Period at its sole discretion without prior notice.

[2] Minimum one Galaxy Flagship device in the single transaction, only applicable to all mobile experience products.

[3] While stocks last. Terms and conditions apply.

Samsung Electronics is excited to announce the launch of the #YouMake promotion on Samsung Online Store, a global event running from May for about a month across over 30 countries. This flagship campaign, now in its third year, embodies Samsung’s vision of enabling consumers to choose products and services tailored to their lifestyles and preferences, enhancing their lives with Samsung’s advanced connected experiences. This year’s theme, “#YouMake the Winning Play with Amazing Offers,” aligns with the upcoming major sports events, such as the UEFA European Football Championship and the Paris Olympics and Paralympics, making it an ideal time to explore Samsung’s innovative product lineup.

Neo QLED 8K: The Ultimate Viewing Experience

The star of this promotion is the Neo QLED 8K TV, designed to immerse viewers in a lifelike experience that rivals watching a game in a real stadium. Key features include:

• 8K AI Upscaling Pro: Automatically enhances low-resolution content to nearly 8K quality.
• AI Motion Enhancer Pro: Uses AI deep learning to detect sports events and adjust ball movements smoothly, optimizing even the smallest details.

Pair the Neo QLED 8K with Samsung Soundbars for an even more immersive sound experience. Features like ‘Moving Sound (Object Tracking Sound)’ analyze optimal sound for each scene, providing immersive surround sound that tracks the movement of the video.

Enhance Your Home Workouts

Not just for watching sports, the Neo QLED 8K can also elevate your home workouts. Connect it with a Galaxy Watch, and you can use the newly launched ‘Workout Tracker’ feature. This feature lets you monitor real-time exercise data such as workout duration and heart rate, making your fitness routine more entertaining and effective.

Stay Informed with Galaxy S24 Series

While enjoying a live game or catching up on sports news on your Galaxy S24, use the ‘Circle to Search’ feature to instantly find information by circling, highlighting, or tapping anything on the screen. For example, during a football game, circle a player’s name to quickly access news articles, player profiles, and stats without interrupting your viewing experience. Stay up-to-date with the latest updates and highlights effortlessly.

Create an Optimal Viewing Environment with Bespoke AI Appliances

Elevate your sports viewing experience with Bespoke AI appliances tailored to your needs. Connect Bespoke AI refrigerators via SmartThings to chill beverages quickly with power cool mode. With BESPOKE AI Laundry, enjoy personalized cleaning as it detects laundry weight, fabric type, and soil level for optimal results.

Don’t miss out on these exclusive offers!

To celebrate the #YouMake promotion, Samsung is offering a range of special deals:

• Samsung Online Home Appliance RM300 OFF Threshold Promotion: Enjoy RM300 off with a minimum spend of RM3,500 on selected home appliances until 31 July 2024[1].
• Samsung Online Mobile Products 10% OFF Voucher Promotion: Receive 10% off from RRP, capped at RM3,000 on selected Mobile Products products using the code GALAXY10 until 31 July 2024[2].
• Samsung Online Home Appliance Shop App 10% OFF Promotion: Get 10% off your first purchase[3] on the Shop App for any home appliances until 31 July 2024[4].

From now until 30 June 2024, take advantage of the Samsung Online #YouMake Next Purchase Voucher Program by purchasing selected Samsung mobile products and receive a voucher code worth up to RM5,000 to use on your next purchase of selected Consumer Electronics (CE) products[5]. Whether you’re eyeing a stunning QLED 4K Smart TV for immersive movie nights, a sleek Smart Monitor for versatile productivity, or a powerful gaming monitor for thrilling gameplay, there’s something for everyone to elevate their entertainment experience.

Enhance your lifestyle with significant savings on Samsung’s cutting-edge technology, including smartphones, tablets, TVs, soundbars, and home appliances. Visit the Samsung Online Store (https://www.samsung.com/my/) or your nearest Samsung retailer to enjoy this limited-time offer. Don’t miss out on making the winning play with Samsung’s #YouMake promotion!

For more information on Samsung’s #YouMake, please visit: https://www.samsung.com/my/youmake/

For more information on Samsung Shop App, please visit: https://www.samsung.com/my/apps/samsung-shop-app/

To download Samsung Shop App on Google Playstore, please visit: https://samsungshop.onelink.me/Stqx/t3t094k5

[1] Terms and Conditions apply. While stocks last.

[2] Terms and Conditions apply. While stocks last.

[3] The 10% off will apply to the total price at checkout.

[4] Terms and Conditions apply. While stocks last.

[5] Terms and Conditions apply. While stocks last.

[6] Terms and Conditions apply. While stocks last.

[7] Terms and Conditions apply. While stocks last.

[8] Terms and Conditions apply. While stocks last.

[9] Terms and Conditions apply. While stocks last.

[10] Terms and Conditions apply. While stocks last.

Artificial intelligence is no longer a distant concept – this technology is already transforming the way we live, work, and connect with one another, through our smartphones, TVs, and various household appliances. With billions of connected devices in use around the world, AI can unlock personalized, impactful experiences that make life better and simpler.

At Samsung, we’re harnessing advancements in AI to make life better for all – by ensuring our AI technologies enable new possibilities, help usher in technological innovations, and make life more inclusive, sustainable and accessible on a whole. Our latest Samsung Galaxy devices are at the forefront of this revolution, leveraging the power of mobile AI to empower users in their daily lives, and to open new possibilities in enhancing everyday creativity, communication, and convenience.

The Power of Mobile AI in Transforming Everyday Lives

Today, we can communicate effortlessly across language barriers. With Live Translate[1], powered by AI, having deeper and real-time conversations with friends, family, and colleagues around the world has become seamless. Looking for a touch of inspiration? Generative Edit[2] empowers you to transform your photos with ease, changing backgrounds, removing distractions, and perfecting your images with a simple tap. Seeking more streamlined convenience? Circle to Search[3] with Google allows you to search anything on your Galaxy phone with Google without the need to switch to another app – whether it’s a breathtaking landmark from an old photo, or a cute top worn by your favorite entertainer in a video on YouTube.

Expanding Galaxy AI Capabilities to Many More Galaxy Devices

 At Samsung, we are committed to continue creating transformative user experiences with Galaxy AI[4], as well as to democratize this technology and bring the power of AI to as many people as possible across the Southeast Asia and Oceania (SEAO) region.

With the new One UI 6.1 update, we are bringing Galaxy AI to even more devices, expanding the premium mobile AI experiences initially introduced on the latest Galaxy S24 series, and making them available to several generations of Galaxy devices. These include the Galaxy S23 and S22 series, Galaxy S23 FE, Galaxy Z Fold5 and Galaxy Z Fold4, Galaxy Z Flip5 and Galaxy Z Flip4, Galaxy Tab S9 and Galaxy Tab S8 series.

This move puts several popular Galaxy AI features into the hands of more users around the world, including Circle to Search with Google, Chat Assist[5], Interpreter, Live Translate, Note Assist[6], Transcript Assist[7], Browsing Assist, Generative Edit, Edit Suggestion[8] and AI-Generated Wallpaper[9].

Accelerating Updates to Galaxy AI to Support More Languages

Beyond just making features available across generational hardware, we want more users to benefit from Galaxy AI. In Southeast Asia and Oceania, users who have Galaxy AI on their devices and speak Bahasa Indonesia, Australia English and Cantonese will be able to download these newly supported Galaxy AI languages and dialects, and experience its communication-enhancing benefits. This is in addition to languages, such as English, Chinese, Thai and Vietnamese, that are already supported in Galaxy AI.

Using Bahasa Indonesia with Galaxy AI

This ensures that even more Galaxy users can leverage on features like Live Translate’s communication-enhancing capabilities to communicate more effectively and efficiently with the world at large, and on a global scale like never before.

Enticing New Users to Explore Galaxy AI

Test Galaxy AI features on the Try Galaxy App

Users today might be intrigued by the possibilities of Galaxy AI, but stop short of making the switch to a Galaxy device. Now, discovering and experiencing these features comes first-hand without having to change phones. Designed for non-Galaxy users, the Try Galaxy App[10] grants access to Live Translate, Chat Assist, Note Assist, Photo Assist, and Circle to Search with Google on any Android devices, including older Galaxy models. This allows any users who are curious about Galaxy AI to try out for themselves the new possibilities that come with Galaxy AI before taking the leap.

At the same time, the Try Galaxy app lets potential Galaxy users learn more about the Galaxy ecosystem by swiping through informative cards introducing features such as seamless multi-device connectivity, file-sharing capabilities, and body composition data available through Samsung Health.

For those keen on exploring foldable experiences, users can also watch introductory videos highlighting the Galaxy Z Flip5 and Z Fold5 on the app.

The Future is Mobile AI

We are highly optimistic about the potential of AI and mobile coming together to revolutionize our everyday lives. It is this unwavering belief that is driving our goal to bring the Galaxy AI experience to over one hundred million users in 2024.

In this new era of mobile intelligence, the smartphone has transcended mere communication, and has become the catalyst for creativity, connection, and unprecedented possibility. We have no doubt at all that the future belongs to mobile AI, and with Samsung Galaxy devices at the forefront, we cannot wait to see what users throughout Southeast Asia and Oceania will dream up, create, and achieve with the extraordinary power of Galaxy AI at their fingertips.

Join Galaxy AI-Volution Squad Today!

Purchase any of the Galaxy AI device listed below with your own preference.

• Samsung Galaxy S24 Ultra: https://www.samsung.com/my/smartphones/galaxy-s24-ultra/buy/
• Samsung Galaxy S24+ | Samsung Galaxy S24: https://www.samsung.com/my/smartphones/galaxy-s24/buy/
• Samsung Galaxy S23 Ultra: https://www.samsung.com/my/smartphones/galaxy-s23-ultra/buy/
• Samsung Galaxy S23+ | Samsung Galaxy S23: https://www.samsung.com/my/smartphones/galaxy-s23/buy/
• Samsung Galaxy Z Flip5: https://www.samsung.com/my/smartphones/galaxy-z-flip5/buy/
• Samsung Galaxy Z Fold5: https://www.samsung.com/my/smartphones/galaxy-z-fold5/buy/
• Samsung Galaxy Tab S9 Series: https://www.samsung.com/my/tablets/galaxy-tab-s9/buy/

To learn more about Galaxy AI, visit: https://www.samsung.com/my/galaxy-ai

[1] Live Translate requires a network connection and Samsung Account login. Live Translate is only available on the pre-installed Samsung Phone app. Certain languages may require language pack download. Service availability may vary by language.

Accuracy of results is not guaranteed.

[2] Generative Edit requires a network connection and Samsung Account login. Editing with Generative Edit results in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[3] Results may vary depending on visual matches. Requires internet connection. Users may need to update Android to the latest version. Product functionality may be dependent on your app and device settings. Some functions may not be compatible with certain apps. Availability of the service varies by country and language. Accuracy of results is not guaranteed.

[4] Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Samsung Account login may be required to use certain Samsung AI features.

[5] Tone suggesting feature in Chat Assist requires a network connection and Samsung Account login. Must meet length requirements to activate feature. Service availability may vary by language. Accuracy of results is not guaranteed.

[6] Note Assist requires a network connection and Samsung Account login. Character limit applies. Service availability may vary by language. Accuracy of results is not guaranteed.

[7] Transcript Assist requires a network connection and Samsung Account login. Transcript Assist is only available on the pre- installed Samsung Voice Recorder app or files recorded using the pre-installed Samsung Phone app. Voice recording feature in the pre-installed Samsung Phone app may not be supported in some countries. Audio files must be under 3 hours in duration to be processed. Summarizing feature in Transcript Assist can be activated when a certain number of characters is met. Service availability may vary by language. Accuracy of results is not guaranteed.

[8] Edit Suggestion is compatible with JPG, PNG, GIF and MP4 formats. Edit results and quality may vary depending on the photography or filming condition. Accuracy of results is not guaranteed.

[9] Availability of these Galaxy AI features vary across Galaxy devices mentioned in this article.

[10] The Try Galaxy app is available on supported Android OS smartphones with the latest version of Chrome, but may not be perfectly optimized depending on device model, setting, screen size, etc. The app runs on Safari, on iPhone 7 and above with iOS 14 or higher.

Updating your Galaxy devices to the latest software is more than just keeping up with technology – it is about unlocking the potential of AI to improve your daily life. Galaxy AI features are designed to anticipate your needs, simplify your tasks, and enrich your experiences. By keeping your tech current through the One UI 6.1 software update, you not only celebrate the value of your Galaxy device but also embrace the power of Galaxy AI.

Galaxy AI is not just about flashy new features, it is about integrating technology into your daily routine in a way that feels natural and intuitive. From photo enhancements to personalized virtual assistants, Galaxy AI is here to make your life easier and more enjoyable. Let’s take a look at how these features seamlessly blend into and elevate your everyday life. Meet Aqil (@aniqvqil), Vivian Liu (@vivian1017), Azizi Musa (@azizimusa_), and Khenobu (@khenobu), who have recently updated their Galaxy devices. Learn how Galaxy AI has boosted their daily efficiency and enjoyment.

Making moments fun to capture

If you want to have a little fun with your photos, follow Aqil’s lead and use Photo Assist on Galaxy AI to duplicate objects within the same scene. This fun and imaginative tool lets you play with different elements in your photos, adding a touch of creativity and humor. Whether you’re creating surreal scenes or just having a good time, Photo Assist makes it easy to enhance your photos in an entertaining way.

Meanwhile, Vivian Liu utilizes the Galaxy AI camera on her Galaxy Z Flip5 to effortlessly capture and edit stunning photos. With AI-driven adjustments for lighting and composition, every shot is captured to impress. Plus, FlexCam enables her to discover the perfect angles while seamlessly removing any unwanted objects, resulting in clean and crisp photos.

Serious business calls for serious optimization

In the realm of serious business, efficiency is key, as demonstrated by Azizi Musa and Khenobu, who leverages the latest One UI 6.1 updates to maximize their Galaxy devices’ potential.

As a content creator, Azizi relies on the multi-view feature coupled with Note Assist on Galaxy AI, the perfect combination that fuels his productivity when using his Galaxy Z Fold5 and Galaxy Tab S9. His workflow incorporates the split-screen feature, allowing him to juggle multiple tasks effortlessly – from combining meeting notes with Note Assist on one side to performing fast searches for additional information using Circle to Search with Google on the other.

Khenobu, a director and choreographer in the performing arts, uses his Galaxy Z Flip5 and Galaxy Tab S9 to seamlessly edit photos and videos of dance routines. Leveraging on the power of Galaxy AI and the Multi Control feature, he easily refines his creative vision across both devices. In addition to editing photos and videos, Khenobu also uses his devices to storyboard dance sequences and collaborate with dancers remotely through virtual rehearsals.

As you can see, the possibilities are endless and the excitement is real. Join the fun and experience Galaxy AI today.

Now, Samsung Malaysia have an ongoing comment and win social campaign that you are only required to share how Galaxy AI has enhanced your lifestyle. Just have to follow the simple steps below and stand a chance to win a Galaxy SmartTag2 worth RM149 each[1].

Steps to participate:

1.    Like & Follow Samsung Malaysia’s account

2.    Tag a friend and comment on the Contest Post and share your experience with the Galaxy AI on the contest post.

3.    Include hashtags #GalaxyAI and #yourGalaxyAI-powered device.

Head to the post and comment now: https://www.instagram.com/p/C65CsfduiIj/

To learn more about Galaxy AI, visit: https://www.samsung.com/my/galaxy-ai

[1] The contest is valid from May 13, 2024, to May 27, 2024. Only one (1) gift per winner. Terms and conditions apply.

Samsung Electronics Co., Ltd. today announced the availability of Galaxy AI[1] features on more Galaxy devices through a new One UI 6.1 update engineered to further the democratization of mobile AI. The update will be available across the Galaxy S23 series, S23 FE, Z Fold5, Z Flip5 and Tab S9 series, starting to roll out from end of March. Aligning with the recently launched Galaxy S24 series[2], this update elevates the standard of users’ mobile AI experience through a hybrid approach that combines on-device and cloud-based AI.

“Our goal with Galaxy AI is not only to pioneer a new era of mobile AI, but also to empower users by making AI more accessible,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “This is only the beginning of Galaxy AI, as we plan to bring the experience to over 100 million Galaxy users within 2024 and continue to innovate ways to harness the unlimited possibilities of mobile AI.”

Communication that Transcends Barriers

Even more Galaxy users will now be able to take advantage of the communication-enhancing Galaxy AI features available on AI-supported models. The features include the ability to adjust message tone and translate messages in 13 different languages using Chat Assist[3]. Galaxy users can experience the power of real-time interactions through Live Translate[4], which provides voice and text translations for phone calls. With Interpreter, users can also engage in spontaneous conversations with locals while traveling as the split-screen feature generates text translations for live conversations.

Productivity Unparalleled

The broader integration of Galaxy AI across the Galaxy ecosystem also enables seamless user experience in day-to-day tasks on AI-supported models, driving new levels of efficiency. Search functions are improved through Circle to Search with Google[5], which generates intuitive search results with a swift circle-motioned gesture. Life-enhancing organization features such as Note Assist[6] allow users to create formats, generate summaries and translate notes, while Browsing Assist[7] enables individuals to stay up to speed faster by generating comprehensive summaries of news articles. Transcript Assist can also easily transcribe meeting recordings and generate summaries and translations.

Unstoppable Creativity for Your Inner Artist

With Galaxy AI, Samsung is doubling down on its role in unlocking individuals’ creative potential. Galaxy’s latest update delivers a suite of Galaxy AI tools that encourages creative freedom even after a photo is taken. Through Generative Edit[8], AI-supported devices can easily resize, reposition, or realign objects in photos to perfect a great shot. Users can also polish any photo faster and easier than ever with Edit Suggestion[9]. No need for multiple re-shots as Instant Slow-mo[10] can generate additional frames for slow-motion videos to capture action-packed moments.

Creativity and personalization do not stop there. Customizing Galaxy devices is even easier than before through AI-generated wallpapers, enabling AI-supported devices to bring users’ creativity to life.

For more information about Galaxy AI, please visit:

https://www.samsung.com/my/smartphones/galaxy-s24-ultra/

[1] Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Samsung Account login may be required to use certain Samsung AI features.

[2] Some AI features from Galaxy S24 series may not be available at previous generation models.

[3] Translating feature in Chat Assist may require Samsung Account login. Some chat applications may not support this feature. Certain languages may require language pack download. Service availability may vary by language. This feature is activated when a translatable language is detected. Accuracy of results is not guaranteed.

[4] Live Translate requires a network connection and Samsung Account login. Live Translate is only available on the pre-installed Samsung Phone app. Calls must be made using the native Samsung dialer. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed.

[5] Results may vary depending on visual matches. Requires internet connection. Users may need to update Android to the latest version. Product functionality may be dependent on your app and device settings. Some functions may not be compatible with certain apps. Availability of the service varies by country and language. Accuracy of results is not guaranteed. Time for the update may vary by models.

[6] For text in Samsung Notes only (200~4000 characters); requires Samsung account log in and internet connection.

[7] Only available within Samsung Internet application.

[8] Generative Edit requires a network connection and Samsung Account login. Editing with Generative Edit results in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[9] Edit Suggestion is compatible with JPG, PNG, GIF and MP4 formats. Edit results and quality may vary depending on the photography or filming condition. Accuracy of results is not guaranteed.

[10] Instant Slow-mo is available for Galaxy S23 series, Z Fold5, Z Flip5 and Tab S9 Series.

In the second part of this two-part series, Samsung Newsroom will dive into the remarkable technologies crafted by Galaxy developers and explain related terminology for everyone to understand.

Dynamic AMOLED 2X

Dynamic AMOLED 2X is Samsung’s latest and most advanced mobile display, building upon the original Dynamic AMOLED introduced in 2019. This enhanced version is tailored for high-speed gaming and multitasking, boasting a 100% accurate DCI-P3 color gamut for optimized colors and contrast. The display delivers a seamless user experience with smoother scrolling, excellent response times and HDR10+ certification. Notably, the adaptive refresh rate has been upgraded from 60Hz to 120Hz, further enhancing display performance.

Adaptive Refresh Rate

This technology is designed to offer a smooth and seamless scrolling and viewing experience by automatically adjusting the screen’s refresh rate based on the content being displayed. This feature not only ensures a smoother user experience but also optimizes battery life.

Auto Framing

Auto Framing is a feature that automatically adjusts the Galaxy device’s camera angle based on the number of people in the picture. The view narrows when there is one person and widens when the camera detects at least two people in the frame. Moreover, the screen follows the movement of the detected photographer, allowing for a trackable distance of approximately two-and-a-half to three meters and a trackable speed matching a normal walking pace. With this feature, capturing dynamic scenes like people dancing or children playing is a breeze. Users can ensure everyone in a large group fits within the frame using the Auto Framing feature and Flex Mode.

Nightography

Nightography is a powerful camera capability introduced for the first time with the Galaxy S22 that enhances color vibrancy and picture quality even in low-light environments. This feature captures a series of images and employs multi-frame processing (MFP) technology to analyze and eliminate noise and blurry shots. Nightography applies an HDR effect to the refined images, combining them into a single clear photo. Colors and details are enhanced using an AI image signal processing (ISP) algorithm. Using the Super Night Solution, users can take bright and crips videos without any visual noise.

Nit

Derived from the Greek word “nitere” meaning “to shine,” nit is a unit of luminance used to measure the light emitted from a smartphone or computer display. More specifically, one nit is the brightness of one candle in an area of one square meter, while 1,000 nits equals the brightness of light emitted by 1,000 candles in an area of one square meter. Since smartphones are often used outdoors, luminance is important to ensure the displays remain clearly visible in varying lighting conditions.

Fast Wireless Charging 2.0

Fast Wireless Charging 2.0 is Samsung’s wireless charging technology standard that operates on a magnetic field-induced fast-charging mechanism.

Initially showcased at Galaxy Unpacked 2015 when the Galaxy Note5 was introduced, the earlier Fast Wireless Charging could support wireless charging of up to 9W. Now, Fast Wireless Charging 2.0 enables faster wireless charging options of 10W, 12W and 15W.

For more information about Galaxy Z Flip5 | Galaxy Z Fold5, go to:

• Galaxy Z Fold5: https://www.samsung.com/my/smartphones/galaxy-z-fold5/buy/
• Galaxy Z Flip5: https://www.samsung.com/my/smartphones/galaxy-z-flip5/buy/

In this two-part series, Samsung Newsroom will dive into the remarkable technologies crafted by Galaxy developers and explain related terminology for everyone to understand.

IP Rating

IP, or ingress protection, is a standard that measures a device’s ability to resist the elements. The first digit in an IP rating denotes the level of defense against dust and foreign particles, while the second digit represents the level of safeguard against liquids — the higher the digit, the better the protection. The Galaxy Z Fold3 and Z Flip3 were the first foldable products to achieve the IPX8 rating, followed by Z Fold4, Z Flip4, Z Fold5 and Z Flip5.

Flex Window

Flex Window, the Cover Screen of a Galaxy Z Flip device, was first included in the Galaxy Z Flip5. Th

Flipsuit Case

This is an accessory for the Galaxy Z Flip5 that uses near-field communication (NFC) technology. When a Flipsuit card is inserted into the case, the Flex Window plays content linked to the card.

FlexCam

FlexCam is a camera feature using Galaxy Z 5’s Flex Window and the high-quality rear camera, allowing users to take pictures from various angles without opening the phone. Plus, convenient hands-free shooting is possible when Flex Mode and the Cover Screen camera are activated.

Multi Window

This feature enables users to open multiple windows on the Galaxy Z Fold display, supporting up to three at once. Multi Window offers a multitasking experience to simultaneously perform various tasks such as streaming, shopping, browsing the web and playing games.

Swipe Gesture

Swipe Gesture is a handy feature that lets a user control the Galaxy foldable screen through finger gestures. For example, split the screen horizontally and open a new app by swiping up with two fingers from the bottom to the top. These intuitive gestures enhance multitasking efficiency, providing an optimal way to operate the device.

Ultra Thin Glass

Ultra Thin Glass (UTG) is a crucial component of Galaxy foldable displays. The material’s exceptional thinness allows for flexible bending — at the same time, it possesses scratch-resistant properties, characteristic of traditional glass.

Flex Hinge

The Flex Hinge is the component that allows a Galaxy foldable to be folded and unfolded, enhancing the phone’s durability and enabling the functionality of Flex Mode.

Flex Mode[1]

When partially folded, the Galaxy device will go into Flex Mode. Users can set their foldables on a flat surface without needing a separate phone stand to conveniently watch a movie, write an email or video call a friend.

Flex Mode Panel

Flex Mode Panel allows for seamless use of the control panel while enjoying videos, music or other content when the Galaxy foldable is set in Flex Mode. This feature can be activated in Labs.

Taskbar

The Taskbar conveniently presents Favorites and shortcuts to recently used apps at the bottom of an unfolded Galaxy display — allowing users to easily switch between apps and enjoy a seamless multitasking experience, much like they would on a PC.

Under Display Camera

The Under Display Camera (UDC) achieves a truly full-screen display by concealing the Galaxy Z Fold’s camera beneath the screen. With UDC, the front camera is seamlessly integrated to eliminate the need for notches or holes in the display. Samsung initially introduced the cutting-edge UDC technology in the Galaxy Z Fold3 and has continued to implement it in the Z Fold4 and the latest Galaxy Z Fold5.

* The images are for illustrative purposes only and may differ from the actual product.

[1] Flex Mode is supported at angles between 75° and 115°.

Personalization is a key driver of interest among consumers looking to own a premium smartphone. In particular, 85% of these consumers are likely to stay with a mobile brand that offers a wide range of personalized options[1]. The preference for personalized options is important not only for exterior personalization such as phone accessories and phone colors, but extend also into software aspects such as app icons, widgets and home screen appearances.

To better engage and create resonance with Millennials and Gen Zs in SEAO, Samsung empowers users around the region to personalize their Samsung Galaxy devices to reflect their personalities and unique identities – from colors to accessories, or cover screen to user interface (UI), for products ranging from the Flip5 and Fold5 to the Watch6 and Buds2. With One UI 5 and Good Lock, an app which allows customization of the lockscreen, keyboard, navigation bar and more, users now more than ever have wider options for personalizing their Galaxy devices inside out. The Samsung x You campaign is a culmination of the company’s efforts in offering innovative and unique products and experiences that celebrate our users and their individuality.

“At Samsung, we have long been believers of empowering our users to embrace who they truly are and express themselves through our efforts in innovation and design. Through our bespoke services and offerings, our users have the option to personalize their devices’ look and feel to how they want it to be. This customization extends to the functional aspects as well through software innovation, bringing out the fun and experiential aspects of the user experience tailored to individual needs,” said Sangho Jo, President and CEO of Samsung Electronics, Southeast Asia and Oceania.

He further adds, “The Samsung x You campaign is a natural culmination of our efforts thus far, as part of our ongoing commitment to further solidify Samsung as a driver of personalization in this industry, starting first with our Galaxy devices such as our latest foldables and wearables, and eventually the rest of our product offerings. We are excited for consumers to see and experience our increased focus on personalization in our storefronts and online stores, and through the Samsung x You campaign, be inspired to show the world their unique personalities and find the communities that matter to them.”

Samsung x You Across Southeast Asia and Oceania

Samsung x You will be progressively rolled out across all markets in the Southeast Asia and Oceania region, including Australia, Indonesia, Malaysia, New Zealand, the Philippines, Singapore, Thailand, and Vietnam. Consumers can expect a series of hyperlocal campaigns ranging from collaborations with local artists and brands that exemplify the expressions of community pride and belonging, customized accessories that leverage local elements and culture, curated user experiences such as pop-ups for the latest Galaxy devices, as well as in-store Bespoke Studio experiences that let users sticker their favorite products, as well as to purchase Samsung Galaxy devices personalized to suit their unique styles.

The Samsung x You campaign will also see the launch of exclusive The Breakfast Café Accessories Collection in the SEAO region, which features new Samsung original designs. Inspired by the shared love for food in the region, as well as the popular appeal of café hopping and brunch dates among the Millennials and Gen Zs, Samsung has also collaborated with four cult-favorite brands regionally – COMMON GROUNDS, Hellu Coffee, OATSIDE and Ya Kun Kaya Toast – to bring to life breakfast-themed accessories that will transform the latest Galaxy devices into the ultimate brunch companion. These accessories include phone cases, GripToks, Buds Cases, keyrings and more, and will be up for grabs across all markets in the SEAO region through social contests, giveaways and purchase redemptions[2].

Exclusive merchandise giveaways in Malaysia

Customers who purchase the Galaxy Z Flip5 at Samsung Experience Stores at The Gardens Mall from 17 – 19 November 2023 and Pavilion KL from 24 – 26 November 2023 can redeem The Breakfast Cafe accessories[3].

Join our Brunch Date Giveaway on Instagram from 1 – 15 Nov 2023. Those who submit the most creative posts will stand a chance to win a Bread Bundle, OATSIDE Bundle, or Coffee Bundle!

Write your most creative comment on the Brunch Date Giveaway contest posts from today until 15 Nov 2023 and stand a chance to win exclusive collaboration merchandise, Chuck’s Bundle[4], Dmeow Bundle[5], or PMC Bundle[6]! There’ll be 5x winners for each bundle.

To learn more about Samsung x You, please find your nearest Samsung Experience Store https://www.samsung.com/my/samsung-experience-store/locations/, or the Samsung Online Store https://www.samsung.com/my/samsung-x-you/

To buy the Galaxy Z Flip5 | Galaxy Z Fold5, go to:

• Galaxy Z Fold5: https://www.samsung.com/my/smartphones/galaxy-z-fold5/buy/
• Galaxy Z Flip5: https://www.samsung.com/my/smartphones/galaxy-z-flip5/buy/

[1] Based on internal research conducted by Samsung’s Southeast Asia and Oceania (SEAO) Consumer and Market Insights team in July 2023. Consumers, aged 18 and above, and who indicated that they were intending to purchase a premium mobile in the next six months were surveyed. A total of 1,246 respondents were surveyed from the following markets: Singapore (309 respondents), Indonesia (318 respondents), Thailand (305 respondents) and Vietnam (314 respondents).

[2] Hellu Coffee collaboration accessories are available in Australia, Indonesia, Malaysia, New Zealand, the Philippines, Singapore, Thailand, and Vietnam. Common Grounds, OATSIDE and Ya Kun Kaya Toast collaboration accessories are available in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.

[3] On a first come, first served basis. While stocks last. Terms and Conditions apply.

[4] One (1) Galaxy Z Flip5 Phone Case, one (1) compact mirror, and one (1) Lucky Lip.

[5] One (1) Galaxy Z Flip5 Phone Case, one (1) set of pop sockets.

[6] One (1) Galaxy Z Flip5 Phone Case and one (1) phone pouch.

Unlocking Collaboration and Creativity

Imagine a scenario: a team of 10 individuals can huddle together to co-edit a project, even though they are at different locations. Seamless collaboration is now a reality with the Galaxy Z Fold5 and Samsung Notes. The team can work together on the same project in real-time, ensuring that everyone’s edits are captured and instantly viewed by each member. Samsung Notes transcends geographical limitations and fosters a collective creative experience like never before.

Samsung Notes turns your Galaxy Z Fold5 into a canvas for shared inspiration. With the S Pen as your digital brush, you can illustrate ideas, jot down thoughts in beautiful handwriting, and sketch concepts. You can also insert images from your Gallery into your project. Play around with colours, fonts, layouts, and turn work into works of art!

Get work done quicker in a world driven by efficiency and innovation with the power of Galaxy Z Fold5 and Samsung Notes. The power of collaboration and creativity is at your finger and S Pen tips. More than just a smartphone, the Galaxy Z Fold5 is a means for shared brilliance and productivity.

For more information about Galaxy Z Flip5 | Galaxy Z Fold5, go to:

• Galaxy Z Fold5: https://www.samsung.com/my/smartphones/galaxy-z-fold5/buy/
• Galaxy Z Flip5: https://www.samsung.com/my/smartphones/galaxy-z-flip5/buy/

[1] The promotion is on a first come first served basis, and while stocks last. Terms & Conditions apply. Samsung reserves the right to shorten, extend or cancel the Promotion Period at its sole discretion without prior notice.

10% off PWP for selected Galaxy Tablets, 40% off Samsung Care+.

[2] Samsung Online exclusive. Select and complete the trade-in option. Any device condition accepted. Applicable to selected locations and devices only.

[3] The actual color and design options of collaboration cards and content displayed on the Flipsuit Case may differ from the image. Brand collaboration accessories and functional accessories sold separately. Availability of colors, models and accessory designs may vary by country. One piece of content is displayed per card. Actual UI/UX may differ. Model and color of promotional item may vary from images shown.

You’ve bought the Galaxy Z Flip5. Great choice!  Now to glam it up and make it more you.  Buying a smartphone case is a whole journey on its own. You’ll want something that protects your phone, at the same time has pizzazz that reflects your big personality and style.

Samsung created the Flipsuit Case[1], giving you multiple ways to glow up  your Galaxy Z Flip5. Like magicians  transforming into something else when they put on a magic cape, the Flipsuit Case works the same way.

Slip in any interactive card on the back cover and watch as your Flex Window changes  according to the card you use. Designed with customisation in mind, this one-of-a-kind case makes it easy to flip things up depending on your mood or OOTD. Wear a SFW professional look  in the daytime, then slay with a lit theme at night.

This Flipsuit hocus pocus works with Near Field Communication (NFC) technology. An NFC component on the interactive card sends data to your phone to display the dynamic content on the Flex Window. Ta-daa!

With Samsung’s collaborations[2], you can try out different characters and designs from TOILETPAPER, Smiley, Keith Haring, SKZOO and more.

Purchase the Galaxy Z Flip5 from now until 31 October 2023 and get the Flipsuit Case with two free Flipsuit Cards (worth RM297) at just RM50[3]. Give your phone a fun digital makeover anytime, every time!

That’s not all, check out more rewards[4]  worth up to RM1,347 below:

To buy the latest Galaxy devices, go to:

• Galaxy Z Fold5: https://www.samsung.com/my/smartphones/galaxy-z-fold5/buy/
• Galaxy Z Flip5: https://www.samsung.com/my/smartphones/galaxy-z-flip5/buy/

[1] Flipsuit Case actual colors, collaboration card options and corresponding content displayed on screen may differ. Actual UX/UI may differ. One piece of content is displayed per card.

[2] Brand collaboration accessories include one brand collaboration card in box. Flipsuit Case collaboration card content should be downloaded separately before use. Network connection required for download.

[3] The actual color and design options of collaboration cards and content displayed on the Flipsuit Case may differ from the image. Brand collaboration accessories and functional accessories sold separately. Availability of colors, models and accessory designs may vary by country. One piece of content is displayed per card. Actual UI/UX may differ. Model and color of promotional item may vary from images shown.

[4] The promotion is on a first come first served basis, and while stocks last. Terms & Conditions apply. Samsung reserves the right to shorten, extend or cancel the Promotion Period at its sole discretion without prior notice.

[5] Samsung Online exclusive. Select and complete the trade-in option. Any device condition accepted. Applicable to selected locations and devices only.

[6] 20% off PWP for selected Galaxy Z Series accessories, 10% off PWP for selected Galaxy Tablets, 40% off Samsung Care+, and 20% off PWP for selected Galaxy Watch and Buds.