When it comes to travel, discovering hidden local attractions and engaging meaningfully with people and places can transform experiences into core memories. In this final edition of a three-part series on how Galaxy AI, together with Google AI’s capabilities, transforms everyday life, learn the best ways to travel smart and smoothly, with the right AI tools on hand.

From planning your itinerary to chatting with locals and uncovering the history behind iconic landmarks, here’s how you can unlock better travels with Galaxy AI.

Seamless communication for every moment

Handle calls and messages with ease using Live Translate (left) and Chat Assist (right) to communicate clearly across languages.

Now imagine you’ve just landed in Korea and need to confirm your hotel stay. You’re about to make a phone call, but the language barrier makes this simple question feel daunting. Live Translate^[1] is your secret weapon. Built into your Galaxy device[2], it allows real-time audio translation with the person you’re speaking to, accompanied by a transcript on-screen, for stress-free communication. Offering support for a total of 30 languages and dialects, Live Translate enables you to enjoy nothing but smooth conversations when you’re out exploring.

If you’re texting instead, Chat Assist^[3] enhances sentence structure, refines expressions, corrects grammatical errors and even generates complete sentences to save time while adjusting the tone to match your personal style. This makes sure you can communicate effortlessly with someone in multiple languages[4], with your message coming across as polite and culturally appropriate.

Find the Best Itinerary for You

Curate your personalized photo itinerary of New York City with Gemini Live

Let’s say you are planning a trip to New York City with your friend, and the both of you have a different list of photo spots you’d like to visit. With only a few days to explore, make the most out of your time and simply tell Google Gemini Live^[5] what each of you want, and it will create a seamless itinerary that fits in the places on both your lists. Now enhanced with multimodal AI, Gemini also enables seamless interactions combining voice, touch and visual input, to offer intelligent, conversational guidance that supports your journey of exploration.

Here Gemini pulls together a visual itinerary of New York’s most iconic photo spots, including the scenic views from DUMBO, the cobblestone charm of SoHo, and the architectural wonder of the Jenga Building in Tribeca. No toggling between apps, no search fatigue, just instant, intelligent planning. And whether you’re using the new Galaxy Z Fold7 or the Galaxy S25 series, AI-powered camera software like the optimized ProVisual Engine enables sharper outputs, making sure you and your friend are all set to capture some amazing shots for the memories.

Dive Deep into Local Essences

With Circle to Search, discover the story behind any image instantly.

After you get back to the hotel from your day of exploring Tribeca, you wonder what building is actually in that photo you snapped.

With Circle to Search with Google^[6], all you need is to press your home button and circle the item on screen. Instantly, Circle to Search identifies it as the Jenga Tower, giving you all the details without needing to type a single word. Whether it’s a piece of street art in Melbourne or a historic temple in Bangkok, Circle to Search on your Galaxy device is your in-pocket local guide that reveals the story behind every landmark, mural and more – adding meaning to every experience.

Ready to take off and explore the world your way? Take the lightweight Galaxy Z Fold7 along and make use of its wider screen with a new 21:9 aspect ratio perfect for multi-tasking as you plan, translate, and discover all at once. Or keep things compact with the Galaxy Z Flip7 – your pocket-sized travel companion ready to support with quick translations and capturing moments, all conveniently from the FlexWindow.

With Galaxy AI and the latest foldables by your side, make each step of your journey smarter, smoother and more connected than ever.

Get 3 years of accidental & liquid damage protection with Samsung Care+ when your purchase Galaxy Z Series from 6 October to 31 October 2025.

To purchase the Galaxy Z Series, please visit: https://www.samsung.com/my/smartphones/galaxy-z/

[1] Live translation is available through the Samsung phone dialer and some third-party apps, such as WhatsApp, Facebook Messenger, Instagram, Signal, Line, WeChat, Telegram, Meet, and Kakao Talk. Certain regions and languages may not be supported. Arabic, Chinese (Simplified, Cantonese), English (US, Great Britain, India, Australia), French (France, Canada), German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese (Brazil), Russian, Spanish (US, Spain, Mexico), Thai, Vietnamese, Turkish, Romanian, Swedish, and Dutch are supported languages.

[2] Live translation during calls is available on the Galaxy S25 Ultra, S25 Edge, S25+, S25, S25 FE, S24 Ultra, S24+, S24, S23 Ultra, S23+, S23, S22 Ultra, S22+, S22, Z Fold7, Z Fold6, Z Fold5, Z Fold4, Z Flip7, Z Flip7 FE, Z Flip6, Z Flip5, Z Flip4, Tab S11 Ultra, Tab S11, Tab S10+ 5G, Tab S9+ 5G, and Tab S8+ 5G. The feature is not supported on the Galaxy Tab S10 Lite, Galaxy Tab S10 series (Wi-Fi), Galaxy Tab S9 series (Wi-Fi), Galaxy Tab S10 FE series, Galaxy Tab S9 FE series, Galaxy Tab S8 series (Wi-Fi), A series phones or tablets, or on other models.

[3] Tone suggesting feature in Chat Assist requires a network connection and Samsung Account login. Must meet length requirements to activate feature. Service availability may vary by language. Accuracy of results is not guaranteed.

[4] Translating feature in Chat Assist may require Samsung Account login. Some chat applications may not support this feature. Certain languages may require language pack download. Service availability may vary by language. This feature is activated when a translatable language is detected. Accuracy of results is not guaranteed.

[5] Gemini is a trademark of Google LLC. Results for illustrative purposes. Gemini Live feature requires internet connection and Google Account login. Service availability may vary by country, language, device model. Features may differ depending on subscription and results may vary. Compatible with certain features and certain accounts. Currently, you can use a personal Google Account that you manage on your own, or a work or school account for which your administrator has enabled access to Gemini. You must be 13 (or the applicable age in your country) or over to use Gemini with a personal or school Google Account and 18 or over to use Gemini with a work account.

[6] Circle to Search is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language and device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Works on compatible apps and surfaces. Results may vary depending on visual matches. Accuracy of results is not guaranteed.

In the rhythm of daily life, moments come and go in the blink of an eye — often leaving one with the desire to capture the beauty, emotions and essence of these experiences in a snapshot to reminisce and look back on in the future.

In this first of a three-part series on how Galaxy AI transforms everyday life, discover how Galaxy’s advanced camera experience integrates with intelligent processing for stunning outputs, transforming ordinary shots into lasting masterpieces.

Whether you’re exploring the outdoors, at a family gathering or simply taking quick snaps to share with friends online, Galaxy AI is your creative companion that helps you seize every opportunity to enhance your photos effortlessly and add that much-needed touch of magic.

Perfect Your Photos

Add in creative elements with Drawing assist[1]

When you’re flipping through vacation photos with friends, there’s always that one great shot which captured the moment in all its glory, encapsulating the fun and excitement with your favorite group of people. And when you want to do something special and gift them a picture momento from one of your shared adventures, why not add a personal touch to make the photo extra fun – like sketching in a crown to celebrate them.

With Galaxy AI’s Drawing Assist that brings ideas to life through sketches, text or image prompts, you can add in creative elements like crowns, balloons and more, with the option to choose from different styles like Watercolor, Illustrations, Sketch, Pop Art, and 3D Cartoon.

Remove the Clutter, Focus on What Matters

Move, erase or enlarge objects and let Generative Edit[2] rebuild the background seamlessly

Ever captured a beautiful moment with a loved one then realized the shot was marred by a distracting element like passersby, or some unsightly mess that draws the eye away from what truly matters? Editing this to perfection might seem daunting especially if you have ever been frustrated by tools that erase unwanted objects but leave you with a blurry, unnatural mess.

Enter Photo Assist which helps you move, erase or enlarge objects. You can also adjust angles and fill in backgrounds with AI-powered precision thanks to Generative Edit which analyzes the image and regenerates it accordingly. This means that when you remove an element, Generative Edit can rebuild the background seamlessly, ensuring the edited image looks so natural you can hardly tell it has been modified.

The all-new Suggest Erases feature also makes editing smarter and simpler by proactively suggesting elements to be removed with the tap of a button – for example, identifying passers-by, so you never miss the chance to refine your favorite shots.

Harness Limitless Creativity

Transform your portraits using AI generated styles with Portrait Studio[3]

Looking for a way to jazz up your profile image on social media? Whether it’s a boring headshot or images of your pets, easily edit and enhance the shot with Portrait Studio. With this feature, you can choose from styles like artistic painting, 3D cartoons, fisheye or professional-quality portrait to create a frame-worthy masterpiece with one quick tap.

Ready to take on the art of the do-over? Check out the recently launched Galaxy Z Fold7 which allows you to leverage its large, unfolded screen to curate your next masterpiece with Side-by-Side Editing and Show Original that presents real-time comparison of original and edited versions, or the Galaxy Z Flip7, a pocket-sized selfie studio[4] that enables you to capture crisp and detailed selfies right from the FlexWindow which can then be further enhanced with Galaxy AI.

Your journey to transform photos and videos into next level content starts with Galaxy AI, where studio-quality enhancements can all be done in the palm of your hand, no extra tools required.

To learn more about Galaxy AI, please visit https://www.samsung.com/my/galaxy-ai/.

Purchase your own Galaxy Z Series to experience Galaxy AI Today.

To purchase the Galaxy Z Series, please visit: https://www.samsung.com/my/smartphones/galaxy-z/

[1] Drawing assist feature requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image has been generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[2] Generative Edit feature for Photo Assist requires a network connection and Samsung Account login. Editing with Generative Edit may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[3] Portrait Studio feature for Photo Assist requires a network connection and Samsung Account login. Editing with Portrait Studio results in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[4] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

In this second of a three-part series on how Galaxy AI transforms everyday life, find out how Galaxy AI steps in as your intuitive productivity ally, empowering you to tackle every task with ease and efficiency, so you can accomplish more with less stress.

Save Time with Seamless Workflows

Turn your recordings into smart summaries with Transcript Assist.

Be it the workplace, classroom or even when planning an upcoming trip with friends, manually jotting down notes from the discussion or transcribing meetings can be incredibly tedious and exhausting, often eating into the few precious moments meant for productivity or creativity.

The good news is you can now bid farewell to painstakingly noting down each word of a conversation by using Transcript Assist, which efficiently transcribes recordings and organizes them into notes, producing efficient summaries. Together with Galaxy AI, you can also get suggested reminders and schedules based on the contents of your recording[1], so you and the person you are talking to never miss a beat.

Teams can also enjoy seamless workflows by leveraging Note Assist. The feature helpfully distils the essence of your notes into actionable insights, together with a condensed summary of all the key information. In addition, it can translate the notes into other languages, and reformat it to one’s desired style.

Always Stay on Task

Receive a personalized rundown of your day from Now Brief, keeping you on track all afternoon long.

We’ve all been there: After wrapping up a busy morning at work, you’re feeling slightly overwhelmed by the never-ending to-do list and the endless notifications and reminders only add to the anxiety.

Now imagine looking down at your smartphone and seeing a concise and contextual briefing instead, tailored to your location, schedule and needs. This is what Galaxy AI’s Now Brief[2] offers. With just a quick glance, you can get relevant insights such as the latest weather update and your upcoming calendar events – so you can cut through the noise, stay focused on what truly matters, and make smarter decisions.

Get Answers You Need, Instantly

From outfit choices to everyday decisions, Gemini Live makes daily tasks easier.

The question of “What will I wear tomorrow?” is one that we face daily – and sometimes, this can be distracting or even difficult when one’s mind is preoccupied with more urgent tasks at hand.

Gemini Live[3] can now make those everyday decisions like this easier. By simply pointing the camera towards their wardrobe and clothing, users can get suggestions on how to categorize items and optimize space. Alternatively, they can also share their screen while browsing online retailers to receive personalized style advice. With the ability to see what the user sees and respond in real time, your Galaxy smartphone feels like a trusted friend who’s always ready to help.

All set to kick off the art of getting things done the smart way? Harness the capabilities and convenience of AI, with the power of foldable displays on the Galaxy Z Fold7 which debuts the all-new One UI 8 on Android 16, delivering an intuitive and immersive way to interact with Galaxy AI on its expansive screen. Or discover the Galaxy Z Flip7’s intuitive, one-handed experience with features like Gemini Live and Now Brief, now available directly on the FlexWindow.

With Galaxy AI by your side, daily tasks, communication, and more, become effortless as intuitive, smart companions empower you to work smarter, boosting true productivity while simplifying your day.

To learn more about Galaxy AI, please visit https://www.samsung.com/my/galaxy-ai/.

Purchase your own Galaxy Z Series to experience Galaxy AI Today.

To purchase the Galaxy Z Series, please visit: https://www.samsung.com/my/smartphones/galaxy-z/

[1] Transcription and Summary features for Transcript Assist require a network connection and Samsung Account login. Features for Transcript Assist only available on the pre-installed Samsung Voice Recorder app or files recorded using the pre-installed Samsung Phone app, Samsung Notes app or Samsung Interpreter app. Voice recording feature in the pre-installed Samsung Phone app may not be supported in some countries. Audio files must be under 3 hours in duration to be processed. Summarizing feature for Transcript Assist can be activated when a certain number of characters is met. Service availability may vary by language. Accuracy of results is not guaranteed.

[2] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, and apps. Some features may require a network connection. Modes and Routines need to be enabled to use Personal Data Engine for context-based Routines suggestions. User needs to consent to access permissions such as photos, videos, audio files, and calendar events. May not display moments depending upon exposure policy. The description of photos provided by moments may not align with the user’s intent. Events schedule notification is supported with calendar apps that utilize Android calendar database and available if Samsung Calendar is installed. Notifications for coupons only available for coupons added to Samsung Wallet with expiration date. To check the Energy Score, the health data tracked from Samsung Galaxy Watch or Samsung Galaxy Ring must be synchronized with the Samsung Health App. The result is for your personal reference only and is not intended for medical purposes.

[3] Gemini is a trademark of Google LLC. Results for illustrative purposes. Gemini Live feature requires internet connection and Google Account login. Service availability may vary by country, language, device model. Features may differ depending on subscription and results may vary. Compatible with certain features and certain accounts. Currently, you can use a personal Google Account that you manage on your own, or a work or school account for which your administrator has enabled access to Gemini. You must be 13 (or the applicable age in your country) or over to use Gemini with a personal or school Google Account and 18 or over to use Gemini with a work account.

To hear the story of how One UI 8 came together, Samsung Newsroom sat down with three of the leading minds behind the new user interface: Mihyun Jeong and Joonhwan Kim, who were in charge of development, and Nawoong Han who coordinated collaboration with Google — all from Samsung Electronics’ Mobile eXperience (MX) Business.

▲ (From left) Nawoong Han, Framework Development Team; Mihyun Jeong, Experience Planning Team; and Joonhwan Kim, UX Team of Samsung Electronics’ MX Business

A Personalized Daily Experience, Powered by AI and Foldables

One UI 8 takes Galaxy’s distinctive foldable form factor to the next level, delivering an even more powerful AI experience. Jeong, who was in charge of One UI planning, noted that as AI technology rapidly advances, user expectations are also rising — making One UI both more complex and more important. “To address this, Samsung’s customer experience (CX), user experience (UX) and development teams formed a task force that focused on defining the core concepts and enhancing the overall quality of One UI 8,” she said. “As a result, these core concepts were summed up as ‘multimodal AI, a form factor–optimized UX and a proactive personalized experience.”

Kim, who was in charge of One UI design for foldables, highlighted the design concept for One UI 8 — “When Foldables Meet AI” — as the convergence of form factors and AI innovation. “From the FlexWindow of Galaxy Z Flip7 to the expansive main display of Galaxy Z Fold7, users can now experience Galaxy’s evolution into AI phones across multiple form factors,” he explained.

AI Innovation on the FlexWindow

With One UI 8, Galaxy Z Flip7 lets users access AI features quickly and effortlessly, even without unfolding the device. A simple press of the side key launches Gemini Live, and its FlexWindow-optimized UX enables natural, conversational interactions with AI, as if chatting with a friend.

“You can, for example, view what’s shown on the camera and speak with AI in real time, or add events directly to your calendar. Everyday tasks become quick and effortless,” Jeong added.

▲ Mihyun Jeong from the MX Business demonstrates how One UI 8 enables easy access to AI functions on Galaxy Z Flip7’s FlexWindow.

The expanded FlexWindow on Galaxy Z Flip7 also makes it easy to check real-time sports scores, news, app updates and more through Now Bar. Plus, Now Brief delivers richer, more personalized information and insights, all available at a glance from the Flex Window.

Innovating Multitasking on a Large Screen

Galaxy Z Fold7’s large main display brings out the full potential of One UI 8. “On the big screen, you can display Galaxy AI-generated results in Split view or in Floating view, and freely resize or move them for highly efficient multitasking,” explained Kim.

Powered by multimodal AI that understands complex contexts, Screen sharing on Gemini Live enables users to share their current screen with AI in real time, even while running multiple apps, and instantly ask questions.

Galaxy AI’s Photo Assist also takes full advantage of the expansive screen. By placing the original and edited versions of an image side by side, users can compare every detail with precision for more refined image editing.

▲ Joonhwan Kim from the MX Business demonstrates how One UI 8 enables efficient multitasking on Galaxy Z Fold7.

Perfected Through Close Collaboration With Google

At the foundation of One UI 8’s refined AI experience is a special partnership with Google. “Both companies worked together from the very beginning, defining concepts during the early planning stage and collaborating throughout the process to bring the latest features to One UI 8,” explained Han, who managed joint efforts with the Android team at Google.

▲ Nawoong Han from the MX Business explains the collaboration process with the Android team at Google.

The way the two teams worked together was also unprecedented. “We collaborated with Google in real time, using a shared development branch that allowed us to exchange code around the clock and fix bugs on the fly,” said Han. Thanks to this close collaboration at the engineering level, Galaxy Z Fold7 and Z Flip7 became the first devices to feature Android 16 out of the box.

▲ With One UI 8, Gemini can be activated directly from Galaxy Z Flip7’s FlexWindow without unfolding the device.

The multimodal Gemini Live experience on Galaxy Z Fold7 and Z Flip7 —  capable of recognizing on-screen content, enabling natural interactions in the moment, and connecting to Samsung apps to get things done — is also a product of Samsung and Google’s cohesive teamwork.

The development of Samsung DeX for One UI 8 is another prime example of this deep partnership. Developed by Samsung through close collaboration with Google, DeX has evolved and expanded to address key user needs by introducing desktop windowing to the core Android platform. From the underlying structure to detailed user scenarios, Samsung contributed its expertise built over years of operating DeX to the joint expansion effort. This new desktop windowing experience offers app developers a consistent user environment and helps boost productivity on Android devices.

“I traveled between Korea and the UK several times for workshops with Google. We’d gather in front of a whiteboard, sketching out screen transition flows and discussing even the smallest details,” recalled Han.

“We spent so much time together that our teamwork became rock solid. We made matching team hoodies and later grew close enough to even ask about each other’s pets,” he added with a smile. For users, the result of this tight bond was a more powerful and productive Samsung DeX.

Emotion-Embracing Design, Backed by Strong Security

One UI 8 places as much emphasis on thoughtful design as it does on powerful AI features. “In addition to the weather app, which received particularly positive feedback during beta testing, we enhanced animations and visual effects across other everyday apps to create a more immersive experience,” said Kim.

“In One UI 8, the clock can recognize the subject in a chosen wallpaper and organically align itself with its outline. This feature is not only available on the main display but also on Galaxy Z Flip7’s FlexWindow,” he added, introducing it as an element that brings a sense of liveliness to One UI 8’s design.

Jeong added that beyond AI, One UI 8 also brings a host of enhancements designed to maximize everyday convenience. She highlighted features such as a more streamlined Quick Share for easier content sharing; Audio Eraser, which reduces unwanted background noise in videos and audio recordings at the touch of a button; and four new pet profiles added to the Portrait Studio in Photo Assist.

▲ Mihyun Jeong (left) and Joonhwan Kim (right) explain the development process behind One UI 8.

Security, now more critical than ever in the AI era, has also been reinforced. One UI 8 utilizes a new security solution, Knox Enhanced Encrypted Protection (KEEP), and Knox Vault to protect personalized AI features and further safeguard user data by blocking unauthorized access.

“We fully understand the security concerns users may have in the AI era,” said Jeong. “That’s why we’ve built powerful threat-blocking mechanisms into the device, while also providing and continuously upgrading a range of security tools that users can easily use and manage by themselves.”

New Everyday Life With One UI 8

One UI 8 marks the beginning of a new user experience born from the fusion of foldables and AI.

“These are completely new foldable experiences — unlike anything before. Through One UI, we will naturally connect users with AI to deliver even more effective automation and personalization,” said Jeong, expressing confidence in the advancements One UI 8 brings.

“From bar-type phones to foldables and tablets, we hope our form factor–optimized AI experiences will bring even greater value and enjoyment to users’ daily lives,” Kim added.

Looking ahead, Samsung’s collaboration with Google is set to deepen further. “The more advanced the technology becomes, the more important collaboration will be,” noted Han. “We aim to broaden our partnership with Google across all areas of Galaxy, especially in AI — so stay tuned.”

One UI 8 will begin rolling out to other devices this month, starting with the Galaxy S25 series. By taking the synergy between AI and Samsung’s foldable form factors to new heights, the new user interface promises to open up new possibilities for everyday life.

Until 30^th September, purchase your very own Galaxy Z Series to experience One UI 8 and enjoy a double storage upgrade worth RM600.

To buy the latest Galaxy Z Series, please visit https://www.samsung.com/my/smartphones/galaxy-z/

[1] While stocks last. Terms and conditions apply.

The IFA Innovation Awards are a new global program debuting at IFA 2025 to spotlight products that demonstrate outstanding innovation, design excellence and market impact. Organized by IFA Berlin, the awards mark a new chapter in the event’s century-long legacy as a leading global stage for consumer and home technology. Besides the award certifications, winners also gain licensing rights, media exposure and exclusive opportunities at future IFA events.

Highlighted IFA 2025 Best of Innovation Award Winners

Bespoke AI Laundry Combo Wins Best in Design Award for Sleek Usability

In the home appliance category, the premium all-in-one washer-dryer Bespoke AI Laundry Combo was recognized with a Best in Design award, highlighting the product’s excellence and advanced technology. The Bespoke AI Laundry Combo offers the convenience of washing and drying in a single cycle, while also boasting a sleek design and a 7-inch touchscreen that enhances usability. It also delivers exceptional energy efficiency, as well as advanced heat pump drying technology that reduces drying time by up to 60%[1] and energy consumption by up to 75%.[2]

The Movingstyle Redefines Portable Display

The Movingstyle, a portable smart display that blends form and function, won two IFA Innovation Awards for Best in Home Entertainment and Best in Design. Transforming how people experience entertainment across their living spaces, The Movingstyle’s design is rooted in one simple, elegant idea: mobility should be effortless.

Inspired by the silhouette of a tote bag, the integrated handle is both a distinctive visual signature and a practical tool. With it, users can carry the 27” QHD touchscreen like a personal item, while the soft-wheeled floor stand glides smoothly between rooms. The Movingstyle also comes with a 2-in-1 One Action Stand that allows the screen to detach from the stand in a single motion, instantly becoming a self-supporting display without extra accessories.

The Premiere5 Provides an Innovative Home Viewing Experience

As Samsung’s most compact triple-laser ultra-short-throw projector, The Premiere5 also won two IFA Innovation Awards for Best in Home Entertainment and Best of Tech Innovation. At just a fraction of the size of conventional projectors, it projects screens up to 100 inches from just 43.3cm away — or 80 inches at 32.7cm and 60 inches at 22.2cm — enabling large-scale visuals even in small, aesthetic-conscious spaces.

Perhaps its most impressive feature is Touch Interaction, which is enabled by a built-in IR laser and camera that allows intuitive control of content, games, apps and workouts — creating interactive use cases across education, entertainment and home training.

The Freestyle+ Blends Smart Tech and Portability

The Freestyle+ is the world’s first portable smart projector to be embedded with both on-device and generative AI, which helped it to win the Best in Home Entertainment award. It is powered by Samsung’s proprietary AI Q Processor — the first AI chipset built into a smart projector — and features a built-in AI OptiScreen that includes seven built-in features that work together to straighten the image, maintain sharp focus, avoid obstacles, fit screen borders, adjust color for wall tone, enhance visibility in different lighting and dim the light when someone steps into the beam.

The Freestyle+’s built-in generative AI model allows users to create their own ambient visuals directly from the projector, and AI Q-Symphony detects the device’s position and automatically syncs audio with Samsung speakers or soundbars to deliver immersive surround sound.

Galaxy Tab S11 Ultra Allows Users to Create Content and Game Like Never Before

Galaxy Tab S11 Ultra won two IFA Innovation Awards for Best in Content Creation and Best in Computing & Gaming. These awards were won on Galaxy Tab S11 Ultra’s suite of tools for effortless productivity, creativity and immersive gaming experiences. As a product, Galaxy Tab S11 Ultra combines ultra-performance with a thin and light design to elevate creativity and power productivity on the go.

With the redesigned S Pen, powerful Samsung DeX and advanced Galaxy AI, it enables users to experience a new level of creativity, while its 14.6-inch 120Hz Dynamic AMOLED 2X display delivers a seamlessly immersive gaming experience.

Galaxy Z Fold7 Combines Design and Next-Level Functionaility for an Ultra-Smartphone Experience

Galaxy Z Fold7 won the Best in Communications & Connectivity award by bringing together the best of Galaxy design, camera functionality and AI innovation in the thinnest and lightest Galaxy Z Fold series to date. It delivers premium performance and the experience of an ultra-smartphone with a larger, more immersive display when unfolded. Featuring One UI 8, Galaxy Z Fold7 has optimized Galaxy AI for larger screens, maximizing the benefits of the expansive foldable display to boost productivity.

Highlighted IFA 2025 Innovation Award Honorees

Bespoke AI Washer[3] – precisely controls motor operations to reduce energy consumption to 65 percent lower than a Class A rating,[4] the highest EU efficiency standard. This represents an improvement of 10 percentage points over last year’s A-55%[5] Bespoke AI Washer, revealed at IFA 2024.

Bespoke AI Jet Ultra – featuring a suction power of 400W[6] while reducing overall weight, it is the world’s most powerful stick vacuum cleaner. It also supports AI Cleaning 2.0, which automatically adjusts suction power to suit various cleaning environments. Additionally, the Bespoke AI Jet Ultra recognizes floor types such as wood, carpet and mats, as well as room structures like corners and walls.

Bespoke AI Dishwasher[7] – equipped with AI Wash, which uses an improved high-resolution turbidity sensor and AI algorithm to thoroughly clean items by detecting and analyzing soil levels throughout the wash and rinse cycles adjusting water temperature and duration for maximum efficiency. Additionally, it features an Auto Open Door that enables users to open the door with a simple push on the upper area, eliminating the need for handles and allowing the product to blend seamlessly into kitchen furniture.

Bespoke AI Refrigerator with Hybrid Cooling[8] – utilizes two power sources — the compressor and Peltier module — to offer efficient and precise cooling. It also comes with the upgraded AI Vision Inside, which can recognize up to 37 fresh food items and 50 processed foods.[9] Lastly, the refrigerator includes a 9” smart screen that allows it to become a hub for connected appliances, show food items and recommended recipes and provide various forms of entertainment.[10]

Bespoke AI WindFree – creates a comfortable environment without cold drafts by dispersing air through micro holes. AI Fast & Comfort Cooling analyzes user habits and indoor/outdoor climate data to seamlessly switch between Fast Cooling mode and WindFree mode, providing energy-efficient comfort. When connected with wearable smart devices like watches and rings that detect when the user is asleep, it automatically turns on WindFree cooling and adjusts the temperature to better allow for deep sleep.[11]

Micro RGB – the world’s first display to feature micro-sized RGB LED backlighting in a 115-inch screen. Unlike conventional LED TVs that rely on white or blue backlights, Micro RGB is engineered with individually controlled red, green and blue LEDs to deliver true, full-color local dimming. It also achieves 100% of the BT.2020 color gamut and has earned VDE certification for its Micro RGB precision color.

Odyssey 3D – immerses users in a diverse array of 3D experiences from games to videos with stunning 3D effects[12] — all without the need for dedicated glasses — thanks to advanced eye-tracking technology and a proprietary lenticular lens.

Spatial Display – creates realistic depth and dimension to 2D visuals and 3D effects, without the need for 3D glasses. Slim and lightweight, this innovative signage brings brands to life and is suitable for any space and setting, including retail, events and luxury experiences.

Galaxy S25 FE – a gateway to the latest Galaxy AI experiences with multimodal capabilities that makes everyday interactions feel more natural and intuitive. Galaxy S25 FE is equipped with One UI 8 and also brings the AI-powered ProVisual Engine with advanced tools like Generative Edit, as well as an upgraded 12MP front-facing camera that delivers an enhanced photo experience.

Galaxy Z Flip7 – comes with an edge-to-edge FlexWindow that allows users to express themselves, access key features at a glance and stay connected without opening the device. Now Bar and Now Brief deliver helpful, personalized information on the FlexWindow, and FlexCam makes it easier than ever to capture the perfect selfie.

Buds3 FE – brings a larger speaker that delivers rich, powerful sound with deep bass and clear treble. Enhanced ANC reduces ambient noise, creating a more immersive listening experience, and Crystal Clear Call technology uses an advanced pre-trained machine learning model to isolate the user’s voice.

For more information, please visit: https://news.samsung.com/my/

[1] Based on internal testing of the cycle time when drying an IEC 3kg load with Cotton cycle. Results: Bespoke AI Laundry Combo model with a heat pump= 78 minutes vs. combo model with a condenser  = 202 minutes, which is a reduction of 60%. Individual results may vary based on actual load contents.

[2] Based on internal testing and verified by KATRI (Korea Apparel Testing Research Institute) of the cycle energy consumption when drying an IEC 3kg load with Cotton cycle.

 Results: BESPOKE AI Laundry Combo model with a heat pump (WD21B6400KV) = 0.8kWh vs.  WD21B6400KV/** combo model with a condenser = 3.6kWh, which is a reduction of 75%. Individual results may vary based on actual load contents

[3] Product availability may vary according to region.

[4] Based on Samsung internal testing. 9kg model energy consumption is EEI 18.2, which is 65% more energy efficient compared to the minimum threshold of energy efficiency class A (EEI 52 for 9kg models). Energy ratings tested with Eco 40-60 program, 65% savings tested with the Eco 40-60 program.

[5] Based on Samsung internal testing. Applicable WF90F series models are 55% more efficient than A energy efficiency class limit requirement under Regulation (EU) No 2019/2014.

[6] Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard. Measured at the inlet of the handheld part of the stick vacuum cleaner (with no brush) in Jet mode when the dustbin is empty, and a large capacity battery that is fully charged (VCA-SBTC97, 3970mAh). Lasts up to 1 min. Recognized as the most powerful in the world as of the release date of the press release.

[7] Product availability may vary according to region.

[8] Product availability may vary according to region.

[9] As of April 2025, AI Vision Inside can recognize 37 food items, such as fresh fruits and vegetables. If the food is not recognizable, it may be listed as an unknown item. AI Vision Inside cannot identify or list any food items in the refrigerator door bins or freezer. It recognizes food items based on deep learning models, which may be updated periodically to improve accuracy. AI Vision Inside also recognizes packaged food items that have been saved by the user, and up to 50 items can be saved with designated names. Packaged items are limited to those that keep a certain packaged form.

[10] A Wi-Fi connection and Samsung account are required.

[11] A Wi-Fi connection and Samsung account are required.

[12] 3D effects may vary depending on content and PC capabilities. AI 3D video conversion is not available for DRM content or when HDR mode is enabled.

Unfold Samsung Galaxy Z Fold7 — your ultimate travel companion with multimodal capability for smoother, and smarter travel.

As the thinnest and lightest Galaxy Z Fold series device yet, its pro-level cameras and AI features make it the ideal travel buddy. Translation: zero travel stress, max fandom vibes.

Before You Go: Unfold Your Travel Planner

You’re about to witness a once-in-a-lifetime reunion show, and it’s also your first time visiting Seoul. Relax. Galaxy Z Fold7 will handle the details.

Press and hold the side button to activate Gemini. Drop your concert date, hotel address and wish-list spots, then tell it:

“Recommend a 4-day, 3-night itinerary including a K-pop concert and save it to Samsung Notes.”

Gemini generates a custom itinerary, complete with must-visit fan cafés and your personal favorite’s trainee-era hangouts, fueling your ultimate K-pop pilgrimage.

“Should I pack this T-shirt or a hoodie?”

Don’t know what to pack? Let Gemini suggest for you. Activate camera sharing on Gemini Live to hold up your outfit options and just ask Gemini what works best to get real-time advice. It will consider Seoul’s weather and the kind of exploring you’ll be doing. No more overpacking so you’ll have more room in your luggage to bring home all that concert swag.

When the jet-set countdown starts, Now Brief has you covered. It shows your boarding pass details, Seoul’s current weather and real-time exchange rates front and center — so you can check what matters at a glance, before your trip.

Gate to Stage: AI Navigates Your Tour

You land at Incheon International Airport and the clock is ticking. So you ask:

“What’s the fastest and most affordable route to my hotel carrying two suitcases?”

In no time, Gemini displays side-by-side cards for airport express trains, buses and taxis, complete with fares, travel times and transfer counts all laid out.

Seoul Highlights, From Tradition to Modernity

After leaving your luggage at the hotel, day one kicks off at Bukchon Hanok Village, the perfect “Hello, Korea” setting for your vlog. Rest the Galaxy Z Fold7 on a ledge — Flex Mode lets you shoot easily, no tripod needed, while capturing the full Hanok backdrop.

But wait. Those unwanted photobombers in your pictures? Gone. Galaxy AI’s Photo Assist understands the whole scene, and Suggest Erases automatically detects and removes them with one tap. All done without post-editing hassle. Plus, with Side-by-Side Editing and Show Original, you can instantly compare the before-and-after images on the unfolded screen.

Next stop: K-beauty heaven. Aisles and aisles of products, but when you pick one up to read the label, it’s all in Korean. No worries. Camera sharing on Gemini Live can translate the ingredient labels listed in Korean, sprinkling in emojis for context to help you know what you’re buying. Still overwhelmed? Ask Gemini:

“Recommend one for sensitive skin.”

Gemini cross-checks the ingredients and suggests a top 3 recommendation list tailored to you. You can check out like a skincare pro, not a confused tourist.

Main Stage Moment: Your Favorite Idol Up Close

It’s finally the big day. Your lightstick is charged, your phone is fully juiced and the stadium is crowded with fans. You might be stuck in the nosebleeds, but Galaxy Z Fold7’s 200MP camera captures your personal favorite up close with crystal-clear detail. Moreover, thanks to the 10 MP 100° front camera, you can squeeze all your new friends into one frame and still grab the boys on stage too. When the arena goes dark, Nightography kicks in, turning a sea of flickering lightsticks into sharp, balanced footage you’ll replay on a loop after the encore.

Final Encore: Edit and Elevate

Say goodbye, Seoul — hello airborne edit bay. Plane rides are perfect for some creativity. With Galaxy Z Fold7’s expansive screen, editing your travel vlog is easier than ever. Use the upgraded Audio Eraser to reduce the sound of the crowd’s background noise so your favorite member’s vocals shine.

Z Fold7: The Perfect Travel Companion

Galaxy Z Fold7 isn’t just another travel gadget — it’s the backstage pass, stylist, translator, map and editing tool that elevates your creativity to the next level. It’s no longer the smartphone era; welcome to the age of the AI sidekick. Skip the endless search bars and just talk. Unfold your phone, and half your trip is already handled. So go ahead, live your best wanderlust life. GalaxyZ Fold7’s got your back from takeoff to touchdown.

Unfold your Galaxy Z Series devices with these promotions and rebates today!

Until 31^st August 2025, purchase the latest Galaxy Z Series devices to enjoy launch rebates and promotions worth up to RM2,209![1]

Grab the all new Galaxy Watch Series with these rebates as well to expand your Galaxy ecosystem:

To purchase Samsung’s latest devices, please visit the following sites:

• Samsung Galaxy Z Fold7: www.samsung.com/my/smartphones/galaxy-z-fold7/
• Samsung Galaxy Z Flip7: www.samsung.com/my/smartphones/galaxy-z-flip7/
• Samsung Galaxy Z Flip7 FE: www.samsung.com/my/smartphones/galaxy-z-flip7-fe/
• Samsung Galaxy Watch8 Classic: www.samsung.com/my/watches/galaxy-watch/galaxy-watch8-classic-46mm-black-bluetooth-sm-l500nzkaxme/
• Samsung Galaxy Watch Ultra: www.samsung.com/my/watches/galaxy-watch/galaxy-watch-ultra-2025-47mm-titanium-blue-lte-sm-l705fzb1xme/

[1] Terms and conditions apply.

The Galaxy Z series has set the standard for foldable phones from its very first launch, with a new release every year. Now in its seventh chapter, the latest design revisits where it all started. The Galaxy Z Fold7 and Z Flip7 are the result of refinements made over each year of innovation. Samsung Newsroom spoke with Hubert Lee, Head of the Design Team and Huichul Yang, Head of the UX (User eXperience) Team, both part of the Mobile eXperience (MX) Business at Samsung Electronics, to discover the story behind the products and the designers’ persistent pursuit of incredible design.

* Content images simulated for illustrative purposes only and may differ from the actual product. Product specifications may vary by country, region, model and carrier.

Hubert Lee

Executive Vice President, MX Business, Samsung Electronics

Since joining as Head of the MX Design Team in late 2022, Lee has overseen the design direction for all MX product launches. With the launch of the new Galaxy Z Fold7 and Z Flip7, Lee showcases Galaxy’s ultimate pursuit of ultra-sleek and modern design.

Huichul Yang

Vice President, MX Business, Samsung Electronics

Since joining Samsung in 2005, Yang has played a pivotal role in advancing mobile UX innovation as an HCI (Human Computer Interaction) expert. Since late 2023, Yang has led the UX Team in the MX Business, crafting the mobile experiences powered by Galaxy AI.

The Essence of Foldable Design

Q. The Galaxy Z Fold7 and Z Flip7 have finally been unveiled. As the heads of the Design and UX teams, it must mean a lot to both of you.

Lee: Among the products I’ve designed at Samsung, the Galaxy Z Fold7 stands out as the one I am most proud of. Most people said, “Wow!” as soon as they saw it. It’s the thinnest, lightest Galaxy Z Fold series model yet. I believe it captures the essence of what a foldable phone can be. It’s only just been unveiled at Galaxy Unpacked 2025 in New York, but I’m confident that customers will understand its true value as they see it up close and get a feel for it in their hands.

Yang: Alongside the Galaxy Z Fold7 and Z Flip7, we also introduced One UI 8, an interface optimized for the AI experience. I believe that a sleek, modern design — paired with an intuitive interface — can really resonate with users seeking a more elevated mobile experience in this age of AI.

“The Galaxy Z series isn’t just well-made — it reaffirms our position as a pioneer and benchmark in the foldable phone market.”

— Hubert Lee, EVP, Samsung Electronics

Q. It’s clear you’re both really proud of the products. It must have taken a lot of work to get it out into the world.

Lee: The Galaxy Z series marked the very beginning of foldable phones. To solidify that symbolism, we knew we had to create a product that felt truly impressive to anyone who saw it. There was a shared understanding within the team that simply repeating what we had done in the past wouldn’t be enough to meet customer expectations. Change wasn’t a choice; it was a must. That’s why with the seventh models of the Galaxy Z series, we didn’t approach it as a refinement — we approached it as a redesign from the ground up. We approached it as if we were starting completely from scratch.

We design lifestyle products. To be part of people’s daily lives, portability is essential and reducing weight was key to achieving that. Our mobile R&D office put in a huge amount of effort in that respect. The nature of the hardware meant there was a certain weight we had to carry, but we kept wondering if we could make it just a little bit lighter. That led to a lot of research and testing. As it became lighter, it became thinner and the display larger, until we arrived at the sleek, modern form we had envisioned. The product you see is the result of countless hours of deliberation, passion and engineering.

Q. How did changes to the design of products affect the user interface?

Yang: Since One UI 6, we’ve been introducing a range of AI features as an AI companion. With One UI 8, we focused on meaningful productivity. We took advantage of the Galaxy Z Fold7’s large-screen form factor to enable users to easily compare original and AI-generated content side by side and move it seamlessly between apps.

Q. What are the changes to the Galaxy Z Flip7 UX?

Yang: One of the standout features of the Z Flip7 is its full-front FlexWindow. Gemini is now optimized for the FlexWindow, enabling quick and seamless interaction with AI — anytime you need it. It’s our new take on an AI companion — one that unfolds right in the palm of your hand. Notably, the form factor is such that the main camera faces you when folded, so now you can launch Gemini Live from the FlexWindow and ask about everyday things, like if your outfit is appropriate for the weather or your schedule for the day.

“We envisioned a new future with One UI 8 on the Galaxy Z Flip7 as an AI companion in your hand.”

 — Huichul Yang, VP, Samsung Electronics

* This background image has been created by generative AI (Macnific AI, Midjourney).

Q. The products come in a range of colors. Which one is your favorite?

Lee: I love them all but if I had to choose one, it would have to be Silver Shadow. It’s the most straightforward and simple one, but I think it represents Galaxy’s “Ultra Sleek, Ultra Modern” concept really well.

When customers buy premium products like the Galaxy Z Fold7, they tend to prefer values that feel timeless, so we really took that into consideration when choosing the colors for this series. We leveraged the metallic material to bring the colors to life in a way that expresses our design intent and complements the foldable form factor. One of the standout colors of this series is Blue Shadow. As you move the product around, the shine and sophistication are noticeable from all angles.

▲ (From left) Hubert Lee and Huichul Yang

Let’s Design Together!

Q. Even though you’re on different teams, you’ve been working on the same product. How did the Design and UX teams get connected?

Yang: Wallpaper design is where we really tend to collaborate closely. We work together to make sure the message the Design team wants to convey is properly communicated through the wallpaper, the face of the product. For One UI 7, we aligned the product’s corner radius with the One UI icon geometry. We’ll continue to align the GUI (Graphic user interface) with the underlying style of the product for future releases, too.

“Designing with the authentic mindset that we are all one team — this, I believe, is the most important attitude we need to break silos and grow together.”

 — Hubert Lee, EVP, Samsung Electronics

Q. How do the team members collaborate?

Lee: The Design team holds a session called Design Clinic. Group leaders and managers come together to share ongoing projects and insights. It’s not a formal meeting, but rather a relaxed gathering to share ideas over coffee and dessert. It’s an open discussion where even criticism is seen as a way to make our products better and support each other. In the MX Business’s Design team, we cover everything from smartphones and wearables to PCs, tablets, CMF (Color, material and finish) and packaging, each item with its own functions. The Design Clinic helps us gain insights from other fields or discover early-stage ideas.

Q. How do you encourage synergy between designers on the team?

Lee: I often emphasize the phrase, “Let’s Design Together.” Rather than just holding onto what they’ve been assigned, I encourage the team to think collectively about what we’re making and how we can improve it. If feedback or advice isn’t sincere, it just leads to silos between teams. Designing together as one team with an authentic, shared mindset is what I emphasize most within the organization.

Reframing the Future

Q. Aside from designers’ intuition, sensibilities and qualitative insights, do you also incorporate user testing or quantitative validation during the design planning phase?

Lee: The Design team has established a Galaxy Design principle called “Essential Design,” aimed at focusing on core value and removing unnecessary elements. It’s based on three key elements: Simple, Impactful and Emotive. We believe that when these three elements come together in harmony, they create a truly aspirational product. We use the principle and its key elements as evaluation tools during the design planning stage; through a process we call Design Analytics. We conduct evaluations with internal employees to make sure our design intent is being communicated to users effectively. We use the data and insights from this to refine current designs and even identify future products. It’s how we strengthen our design identity, and it’s an integral part of the Galaxy design process.

Q. Do you use AI in your work?

Yang: We refer to AI tools during the testing process. We’ve observed that results from AI-based virtual user testing are fairly close to tests done by recruiting actual users. This leads us to expect that AI can play a significant role in UX evaluation going forward. We’re also experimenting with AI in other ways, like testing multiple versions of motion or animation effects, or turning 2D assets into 3D or animated formats. In this way, we’re continuously learning more about how to enhance our designs with AI.

“Amid the momentum of AI, the ability to direct design will become one of the most valuable assets in making your work truly meaningful.”

 — Huichul Yang, VP, Samsung Electronics

▲ (From left) Huichul Yang and Hubert Lee

Q. The age we live in is constantly changing. What kind of mindset and vision should guide designers today?

Yang: AI is a new momentum for designers. There are more and more of us thinking about how to use AI to make our work more meaningful. I believe those who show interest in how the world is changing and make new tools their own will be the ones leading in the age of AI. Some say designers will fade away as AI advances, but I see it differently. Design direction, the ability to guide AI creations and enrich them, is bound to become even more essential.

Lee: When it comes to new devices like foldable products, we’re not designing features. We’re designing the entire experience. I believe it’s our role as designers to deeply consider why a device folds, why it unfolds and what kind of value and convenience those actions should provide. That’s because we’re not just product designers, we’re lifestyle designers, and in the end, the user is the most important part of all. We have to read the trends constantly and keep asking ourselves what users truly need. To me, design that makes their lives better is design that’s truly meaningful.

For more information about Samsung Electronics’ design, please visit the Samsung Design website.

Unfold your Galaxy Z Series and purchase the Galaxy Watch Series with these promotions and rebates today!

Until 31^st August 2025, purchase the latest Galaxy Z Series and Galaxy Watch Series devices to enjoy launch rebates and promotions worth up to RM2,209![1]!

Grab the all new Galaxy Watch Series with these rebates as well to expand your Galaxy ecosystem:

To purchase Samsung’s latest devices, please visit the following sites:

• Samsung Galaxy Z Fold7: www.samsung.com/my/smartphones/galaxy-z-fold7/
• Samsung Galaxy Z Flip7: www.samsung.com/my/smartphones/galaxy-z-flip7/
• Samsung Galaxy Z Flip7 FE: www.samsung.com/my/smartphones/galaxy-z-flip7-fe/
• Samsung Galaxy Watch8 Classic: www.samsung.com/my/watches/galaxy-watch/galaxy-watch8-classic-46mm-black-bluetooth-sm-l500nzkaxme/
• Samsung Galaxy Watch Ultra: www.samsung.com/my/watches/galaxy-watch/galaxy-watch-ultra-2025-47mm-titanium-blue-lte-sm-l705fzb1xme/

[1] Terms and conditions apply.

Since unveiling the world’s first foldable smartphone in 2019, Samsung has pursued one goal: to give users big-screen power in a pocket-friendly device. Years and thousands of design and engineering advancements later, that promise comes to life.

The Galaxy Z Fold7 and Z Flip7 are Samsung’s thinnest, lightest and most advanced foldables to date.

Pocket-friendly Proportions

Galaxy Z Flip7 slides into any pocket at just 6.5 mm thin when open and 13.7 mm when closed.  An ultra-high-density circuit board makes sure there is no wasted space internally and Samsung enhanced the battery’s energy density, boosting its capacity by 300 mAh while reducing its thickness.

Meanwhile, Galaxy Z Fold7 is nearly half the thickness of the original Fold, measuring just 8.9 mm folded and 4.2 mm unfolded. This 48% reduction combined with a wider, brighter screen and a new 21:9 bar-phone aspect ratio, delivers a foldable device that is both portable and intuitive to use.

Smarter, Slimmer Hinges

Galaxy Z Fold7 introduces a third-generation Armor FlexHinge that is thinner and lighter than its predecessor. Key upgrades include:

• Thinner critical rotating and supporting elements, resulting in a hinge that is smaller in size while maintaining strength.
• New alloy components that increase yield strength to allow the hinge to better withstand repeated folding.
• Separate supporting and rotating functions add structural stability and greater design flexibility.
• A wingplate that opens wider delivers a flatter and cleaner screen for a more premium viewing experience.

Galaxy Z Flip7 features Samsung’s thinnest FlexHinge yet. It’s slimmer than the hinge on Galaxy Z Flip6 yet still supports full FlexMode and day-to-day toughness.

Brighter, Stronger Displays

The display is a cornerstone of Galaxy Z Fold7’s hardware innovations, with a focus on greater durability while ensuring the device is lighter and thinner:

• Titanium-based lattice replaces carbon fiber for better resistance.
• Achieved a slimmer profile by redesigning the panel layer to better absorb external stress and ensure consistent rigidity.
• Ultra Thin Glass (UTG) is 50% thicker than the UTG on Galaxy Z Fold6 for a smoother, less-visible crease and improved performance.

With Galaxy Z Flip7, Samsung maintains the Z Flip series’ iconic design but packs more power in a smaller package:

• A new edge-to-edge Infinity Cover Display removes the black notch to provide more content and cleaner visuals.
• The HID camera is precisely corner-mounted, keeping visuals clean and symmetrical.
• The display bezel shrinks from 3.94 mm to 1.25 mm, making the Galaxy Z Flip7 the world’s thinnest display bezel on a foldable.

Pro Cameras, Zero Bulk

Galaxy Z Fold7 delivers an ultra-level camera experience, providing flagship technology in a sleek and light design.

• First 200 MP wide-angle camera in a foldable that’s made possible by a new thin actuator and a complete structural redesign.

On Galaxy Z Flip7, the camera module has been reengineered from the ground up, delivering flagship image quality in a slimmer housing. To achieve a thinner design while maintaining high performance, Samsung streamlined the internal structure of the entire module, incorporating a smaller actuator to ensure high-performance autofocus with less bulk.

Tougher Materials, Lighter Feel   

Samsung reinforced Galaxy Z Fold7’s thin profile with stronger, more advanced materials. The cover screen now features Corning® Gorilla® Glass Ceramic 2[1], making it 30% stronger than the previous generation. Additionally, the frame and hinge cover have been upgraded to Advanced Armor Aluminum[2], which is 10% tougher than the previous generation.

The Bottom Line

Every hinge, display layer and camera component inside Galaxy Z Fold7 and Z Flip7 was redesigned for one purpose: give consumers a refined foldable that feels as effortless as any premium smartphone.

Welcome to the new era of pocket-ready power.

Availability & Pre-Order Promotions

Galaxy Z Fold7, Galaxy Z Flip7, Galaxy Watch8, and Galaxy Watch8 Classic will be available for purchase at Samsung.com and in stores in Malaysia starting 1 August 2025. For greater peace of mind, Samsung Care+ offers comprehensive coverage for accidental damage, repairs and replacements.[3]

From 9^th to 31^st July 2025, customers will be able to pre-order the new Galaxy Z series from RM3,999. Here’s a quick overview to help you understand how easy it is to purchase your next Galaxy Z Series device!

To pre-order Samsung’s latest devices, please visit the following sites:

Samsung Galaxy Z Fold7: www.samsung.com/my/smartphones/galaxy-z-fold7/

Samsung Galaxy Z Flip7: www.samsung.com/my/smartphones/galaxy-z-flip7/

Samsung Galaxy Z Flip7 FE: www.samsung.com/my/smartphones/galaxy-z-flip7-fe/

[1] Corning® Gorilla® Glass Ceramic 2 is applied to the front of the device and Corning® Gorilla® Glass Victus® 2 is applied to the rear.

[2] Advanced Armor Aluminum frame does not include volume and side keys, SIM tray or camera lens barrel.

[3] Availability may vary depending on market, country or carrier.

For the first time in the series, the device offers a 200 MP ultra-high-resolution main camera and the powerful Snapdragon 8 Elite for Galaxy processor.

Also equipped with a ProVisual Engine boasting more than 160 AI-powered imaging technologies, the Galaxy Z Fold7 seamlessly merges flagship camera performance and intelligent processing in a versatile foldable design.

From filming vivid night videos to capturing more of the world with its ultra-wide lens, here’s how the thinnest and lightest Z Fold yet is built to keep up with your creative vision.

200MP Sensor: Next-Level Clarity in Every Frame

▲ The upgraded camera system takes your photography to the next level.

At the heart of the Galaxy Z Fold7’s camera system lies its 200 MP wide-angle camera, the same found in the Galaxy S25 Ultra and the highest-ever resolution sensor in the Z Fold series. With it, you can now capture every nuance of a scene, from the rich textures and colors of clothes in your holiday photos to the delicate contours of the vast landscape behind you. Here are some of the key benefits of the Galaxy Z Fold7’s wide-angle camera:

• Captures shots that are 44% brighter and four times more detailed than those taken with the Galaxy Z Fold6, ensuring every image is vivid, textured and ready to share.
• Maintains image quality at 2x optical-grade zoom, delivering sharp, clear results even when digitally zooming in — so you can reframe or crop images without sacrificing detail.
• A shutter speed that is up to seven times faster, enabling you to take crisp, detailed photos of important moments.

The 200 MP sensor ensures you can capture every detail

Looking to highlight the intricate details of your latest artwork or piece of jewelry? The enhanced 12MP ultra-wide lens on the Galaxy Z Fold7 now supports auto focus, enabling macro photography, so you can take close-ups with exceptional sharpness and depth. To maintain precise focus at close range, the device leverages Dual Camera Depth Calibration — a system that intelligently gauges subject distance and seamlessly switches between the wide and ultra-wide cameras when needed. This allows you to achieve consistent sharpness without manually changing cameras. The addition of autofocus to the ultra-wide camera further enhances accuracy, making it easier than ever to shoot detailed close-ups with clarity.

Fit the Whole Crew in Wide-Angle Selfies

▲ The 100-degree front camera on the main display allows you to take large group selfies with ease.

Getting everyone in the frame no longer means stretching your arm to the limit or asking the group to back up. The enhanced 100-degree front camera in main display captures more of the scene so you can easily fit everyone in the shot. Features and upgrades include:

• Front camera photos that are 25% wider and 2.5 times clearer compared to those taken with the Galaxy Z Fold6.
• When faces are near the edges, the camera uses Wide Distortion Correction, which automatically adjusts proportions and reduces distortion when faces are near the edges of frames, allowing everyone to look more natural in wide shots.
• More natural skin texture on photo subjects, thanks to AI-driven adjustments optimized for the selfie experience.
• Enhanced HDR processing for portraits that prioritizes the subject for more true-to-life rendering.
• AI-powered filters trained on over 5,000 real analog film images, letting you fine-tune your photos based on contrast, saturation and color temperature to achieve a look that blends natural aesthetics with artistic expression.

Light Up Night Shoots With the ProVisual Engine

The Galaxy Z Fold7 shines brightest after dark, thanks to its AI-powered ProVisual Engine that processes images faster[1] and optimizes every scene.

The energy of an evening concert or a night out with friends can be recorded in stunning clarity. By analyzing movement and light in real time, the Galaxy Z Fold7 reduces noise effectively and delivers crystal-clear results — even in challenging low-light conditions:

• Enhanced Nightography leverages an advanced Spatio-Temporal Filter that analyzes pixel data both across multiple frames and within individual frames. When analyzing across multiple frames, it separates the subject from the background to reduce background noise. Footage quality is further refined as noise is removed based on continuous pixel patterns within individual frames. The result is sharper, clearer night footage with natural light and fine detail.

Videos get a further boost from the introduction of advanced 10-bit HDR video recording:

• Overall color expression is enhanced with four times richer contrast and a wider dynamic range compared to standard 8-bit recordings.
• The Galaxy Z Fold7 supports Hybrid Log Gamma (HLG[2]), ensuring broad compatibility with regular displays and TVs.

LOG video recording is supported as well — particularly useful for creators who want more flexibility during post-production. Videos can be edited with greater ease, thanks to:

• The 10-bit High Efficiency Video Coding (HEVC[3]) codec for advanced compression and editing freedom.
• The ability to fine-tune color grading using Samsung Look-Up Table (LUT[4]), right from the device.

A Portable Editing Studio Right in Your Hands

With the Galaxy Z Fold7, there’s no need to get back to your desk before editing content. The device itself is your own portable creative studio, with its large display allowing you to edit like a pro — anytime, anywhere with precision like never before:

• Generative Edit, enhanced with a refined AI model and more advanced prompt processing, now delivers 18 times reduced mis-generation rate and cuts texture distortion to one-fourth — both compared to the previous Galaxy Z Fold6. The upgrade allows you to effortlessly remove unwanted objects — along with related elements such as shadows or reflections — adjust angles, and naturally fill in backgrounds, resulting in polished, professional-quality photos.
• Through Galaxy AI’s scene-understanding capabilities, Suggest Erases proactively suggests edits like removing passersby or other distractions in photos for flawless clean shots.

• Side-by-Side Editing lets you compare original and edited versions of your photos in real time for quick editing on the go.

• Improved with advanced AI prompt engineering, Portrait Studio helps pet lovers and portrait enthusiasts alike refine images to capture vibrant expressions and striking profiles.

Unfold Your Creativity

The Galaxy Z Fold7’s next-generation camera and editing tools make creating high-quality content simpler, faster and more intuitive than ever before. More than just a foldable, the Galaxy Z Fold7 takes your craft to new heights as your personal creative assistant.

Availability & Pre-Order Promotions

Galaxy Z Fold7, Galaxy Z Flip7, Galaxy Watch8, and Galaxy Watch8 Classic will be available for purchase at Samsung.com and in stores in Malaysia starting 1 August 2025. For greater peace of mind, Samsung Care+ offers comprehensive coverage for accidental damage, repairs and replacements.[5]

From 9^th to 31^st July 2025, customers will be able to pre-order the new Galaxy Z series from RM3,999. Here’s a quick overview to help you understand how easy it is to purchase your next Galaxy Z Series device!

To pre-order Samsung’s latest devices, please visit the following sites:

Samsung Galaxy Z Fold7: www.samsung.com/my/smartphones/galaxy-z-fold7/

Samsung Galaxy Z Flip7: www.samsung.com/my/smartphones/galaxy-z-flip7/

Samsung Galaxy Z Flip7 FE: www.samsung.com/my/smartphones/galaxy-z-flip7-fe/

[1] The Galaxy Z Fold7 processes images 27% faster than the Galaxy Z Fold6.

[2] Hybrid Log-Gamma is an HDR standard that provides backwards compatibility with non-HDR monitors such as SDR, while also achieving a wider color range for HDR monitors.

[3] High Efficiency Video Coding (HEVC) is a video compression standard designed to offer improved video quality and a higher average bitrate reduction than its predecessor, Advanced Video Coding (AVC).

[4] Samsung Look-Up Table (LUT) is a pre-defined set of color adjustment values that can be applied to footage during post-production to achieve the desired visual style and color representation.  

[5] Availability may vary depending on market, country or carrier.

To put those capabilities to the test, Samsung Newsroom editors embarked on a special one-day tour across New York City — a photo spot itinerary curated by Gemini. The mission? Capture the magic of the city that never sleeps, one fold at a time.

▲ An itinerary of New York photo spots curated by Gemini

The Manhattan Skyline, Now in 200MP Glory

The journey began in Brooklyn, where the editors aimed to capture Manhattan’s stunning skyline across the East River in a single frame — bridges, boats and all — while preserving clarity, even at a distance zooming in.

Enter the first-ever 200MP camera on a Z Fold. From bridge cables to distant rooftops, every detail was rendered with striking precision. The ultra-high resolution allowed the team to shoot wide, then zoom in and crop while maintaining exceptional image quality. With the Galaxy Z Fold7, nothing is out of reach — even the subtlest parts of cityscapes, no matter how far the zoom.

▲ Manhattan’s breathtaking skyline, taken with the Galaxy Z Fold7’s 200MP wide-angle camera

▲ Zoomed-in crop of a distant boat from the original photo above

▲ A closer look at the boat — zoomed in from the original 200MP photo

No Selfie Stick, No Problem: 100-Degree Wide-Angle Selfies That Capture It All

What’s a New York adventure without a selfie — or ten? With the Galaxy Z Fold7’s 10MP 100-degree front camera, snapping the perfect shot becomes effortless.

Designed into the main display, this lens’ 100-degree field of view captures not just faces, but full scenes — whether it’s the Brooklyn Bridge or Central Park in the background. No tripod, no selfie stick — just a wide-angle perspective that turns every memory into a postcard.

▲ A wide-angle selfie with the Galaxy Z Fold7’s 100-degree main display front camera

Picture-Perfect Spots, Minus the Crowds

Next stop: Jane’s Carousel — a popular photo spot known for its vintage charm and sweeping views of the Manhattan skyline.

Iconic landmarks are bound to be crowded, often making it difficult to capture a clean shot. But Galaxy Z Fold7 users need not worry. With the newly added Suggest Erases feature in Generative Edit, the device automatically detects people in the background and allows users to remove them with ease — no manual selection required. The results can then be reviewed side-by-side on a single screen for easy comparison.

▲ Using Generative Edit, people in the background can be automatically detected and seamlessly removed with a single tap

What’s That? Circle It and Find Out

As the editors explored the fashion-forward, trendy neighborhood of SoHo, a striking building stood out. What was it?

With Circle to Search, curiosity meets instant answers. A quick snap and circle gesture revealed everything there was to know. Whether it’s architecture, street art or a mystery object, traveling with the Galaxy Z Fold7 means never missing a beat.

▲ With Circle to Search, circling any part of an image instantly provides relevant information

Clear Sound, Even in Bustling New York

At Central Park, a street performance filled the air with music. Wanting to capture the buskers’ carefree energy, the editors recorded a video — but along with the music came unwanted background noise. Cue Audio Eraser.

With the AI-powered tool, the Galaxy Z Fold7 isolated the music, filtering out distractions like wind and nearby conversations. The result? A polished and immersive video, ready to be shared.

Night Video: New York Nights, Captured in Clarity

The day wrapped up where it began — by the East River at Brooklyn Bridge Park. This time though, Manhattan’s skyline shimmered under the moonlight, offering a dramatically different atmosphere.

Shooting videos in low light can be tricky, but the Galaxy Z Fold7 handled the scene with ease. Thanks to its default 10-bit HDR powered by the ProVisual Engine, highlights and shadows were rendered with lifelike depth and crisp detail — resulting in clean, noise-free footage.

One day in New York was enough to prove the Galaxy Z Fold7’s remarkable versatility. Its noticeably lighter design made all-day shooting effortless, while the spacious display allowed the team to seamlessly edit content on the go.

Powered by AI-driven innovations and designed with real-world-use in mind, the Galaxy Z Fold7 goes beyond the role of a smartphone. It’s a creative tool, a travel companion and a memory keeper.

Availability & Pre-Order Promotions

The Samsung Galaxy Z Fold7 and Galaxy Z Flip7 will be available for purchase at Samsung.com and in stores in Malaysia starting 1 August 2025. For greater peace of mind, Samsung Care+ offers comprehensive coverage for accidental damage, repairs and replacements.[1]

From 9^th to 31^st July 2025, customers will be able to pre-order the new Galaxy Z series from RM3,999. Here’s a quick overview to help you understand how easy it is to purchase your next Galaxy Z Series device!

To pre-order Samsung’s latest devices, please visit the following sites:

• Samsung Galaxy Z Fold7: www.samsung.com/my/smartphones/galaxy-z-fold7/
• Samsung Galaxy Z Flip7: www.samsung.com/my/smartphones/galaxy-z-flip7/
• Samsung Galaxy Z Flip7 FE: www.samsung.com/my/smartphones/galaxy-z-flip7-fe/

[1] Availability may vary depending on market, country or carrier.