Bixby is Samsung’s scalable AI platform, built to support multiple devices in your life in a more conversational, more personal, and more useful way. The introduction of these new languages furthers Samsung’s global commitment to artificial intelligence, as it continues to expand its capabilities across more languages, devices and services.

“We are strongly committed to our AI business, and continuously expanding Bixby’s intelligence capabilities to provide more users with the best possible AI experience. Over the years, we have built and developed Bixby to become more scalable and intelligent, enriching experiences across services, devices and languages. With the support of our partners and developers, Bixby will usher in the next generation of AI technology, and infuse more devices and services with intelligence,” said Eui-Suk Chung, Executive Vice President and Head of Software and AI, Mobile Communications Business, Samsung Electronics.

Along with the new language availability, users in select European markets can access select new third-party services to get the best possible Bixby experience in their area. Users in Germany, Italy, Spain and the UK will all have new opportunities to simplify their lives by using Bixby in their native language to search for flights, shop online, check soccer scores, or get TV program information¹.

Full support for Bixby in the four new languages will be available on Samsung flagship devices including Samsung Galaxy S10, S10e, S10+ and S10 5G, as well as select previous flagship devices².

[1] Services will vary by market. Flight search provided by Skyscanner (UK). Online fashion retail provided by Yoox (Italy). Soccer scores and scheduling information provided by LaLiga (Spain). TV program information and guide provided by TV Digital (Germany).

[2] Availability will vary by market. Supported devices include all Galaxy Note9 devices, as well as Galaxy S9, S9+, Note8, S8 and S8+ devices running Android Pie OS.

Brand new power-sharing capabilities, AI-powered performance enhancement, and Intelligent Wi-Fi support make Samsung Electronics’ newest flagships its smartest devices yet. Let’s examine some of the ways that these exciting innovations will change how users connect, charge and power through their day.

Sharing Is Caring

Samsung’s Galaxy S10 offerings are not only incredibly powerful in and of themselves. They also come packed with cutting-edge technologies that add a whole new dimension to powering other mobile devices.

The smartphones’ built-in charging pad and new Wireless PowerShare technology allow users to use their phone to easily recharge compatible Qi-certified smartphones, and even wearables.¹ This means that if your Galaxy Buds or Galaxy Watch Active are running low on power, you can top off their charge with your Galaxy S10. There’s no need for additional plugs or cables when sharing battery power, which makes the function perfect for urgent situations when you just can’t find an outlet.

The Galaxy S10 also allows you to charge your phone and another compatible device simultaneously using a single wired charger. This is especially handy when traveling, as it allows users to leave more cords and chargers at home.

The smartphones’ support for Fast Wireless Charging 2.0 enables them to charge up to 33 percent² faster than the Galaxy S9 when using Samsung’s new Wireless Charging Duo Pad, which also features a Turbo Cooling Fan that reduces heat for faster, safer charging. The Galaxy S10’s support for this technology allows it to spend less time on charging docks and more time in your hands, ready to streamline your day.

Personalized Performance

Because each of us utilizes our smartphone differently, the Galaxy S10 features advanced, AI-powered software that optimizes performance based on users’ unique usage patterns.

The smartphones’ Intelligent Performance Enhancer automatically adjusts settings for the battery, CPU, RAM, and even the temperature of your device to ensure stable, snappy performance. So frequently used apps launch faster, games run smoother, and your phone works harder when you need it the most. And because the technology constantly learns and adjusts based on your personal habits, it becomes more tailored and useful the more you use your phone.

The devices also feature an Adaptive Power Saving mode, which optimizes battery performance based on app use. This innovative technology categorizes apps into five groups based on how often they’re used, and regulates power usage to help you get the most out of your phone’s battery.

Support for Smarter Wi-Fi

The Galaxy S10 also introduces a dynamic duo of technologies designed to bring an end to the days of spotty Wi-Fi connections.

The first, Intelligent Wi-Fi, allows the devices to seamlessly switch between Wi-Fi and LTE networks in order to foster safe and uninterrupted connections. It uses machine learning to recognize when you’re in an enclosed location where the Wi-Fi might be unreliable, such as an elevator, and it can tell when you’re on the move, like when you’re in a car or walking down the street. As soon as your Galaxy S10 registers changes like these, it will quickly and seamlessly switch to an LTE network connection, so you don’t miss a beat. In fact, it switches from Wi-Fi to data more than twice as fast as before.

Intelligent Wi-Fi can also help users steer clear of Wi-Fi networks that may put them at risk for phishing and malware attacks. The technology protects your phone against potentially malicious IP connections in advance, and will warn you before you’re able to connect. Should your phone encounter a risky Wi-Fi connection, it will alert you with a pop-up asking whether you’d still like to connect.

The Galaxy S10 devices are also the first phones to boast support for the next generation of Wi-Fi technology: Wi-Fi 6.³ Up to 20 percent faster than the previous Wi-Fi standard, Wi-Fi 6 takes downloading and uploading content to the next level. The smartphones’ support for the technology opens the door for much faster downloads – enabling users to download multi-gigabit movie files in mere seconds.

In crowded areas, such as airports and concert venues, Wi-Fi 6 allows users to enjoy four times faster network connections than other users in the same location. And perhaps best of all, because it consumes less battery than other Wi-Fi standards, it enables your phone to save power for when you need it most.

The Power to Do More

We’ve only just scratched the surface of the Galaxy S10’s performance upgrades – and there’s plenty to be excited about.

In addition to allowing users to seamlessly switch between Wi-Fi and LTE connections, the Galaxy S10 offers the fastest LTE speeds available. The devices are the first in the world to support download speeds of up to 2.0Gbps – an improvement of 0.8Gbps when compared to the Galaxy S9 – which means users can stream and connect faster than ever before. And speaking of speed, the Galaxy S10 5G, Samsung’s first 5G smartphone, is primed to take connection speeds to bold new levels by opening the door for users to experience network speeds up to roughly 20 times faster than 4G.

The devices also feature a next-generation 7/8 nm application processor (AP)⁴ that significantly upgrades CPU and GPU performance – by 29 percent and 37 percent, respectively – when compared to the Galaxy S9. The Galaxy S10+ is also available with 12GB of RAM⁵ – a first for the Galaxy series – which enables users to experience truly flawless multitasking.

Lastly, the Galaxy S10 line introduces the highest storage capacity ever available on a Galaxy device. The Galaxy S10+ is available with a whopping 1TB⁶ of built-in storage, and offers users the ability to add an additional 512GB of memory via microSD card,⁷ for a total of 1.5TB of storage space! That’s enough memory for approximately 768 movies, and enough space to put the days of deleting photos, videos and apps to make room for more behind you.

¹ Compatible with Galaxy Buds (2019), Galaxy Watch Active, Galaxy Watch (46mm/42mm), Gear Sport and Gear S3.

² Based on results from Samsung lab tests. Based on the difference in wireless charging speed of Galaxy S9 and S10+. Only available with Wireless Charger Duo Pad. Sold separately. Charging speed may vary depending on actual usage.

³ Availability may vary by country and carrier.

⁴ Processor version may vary by country.

⁵ Available only for the Galaxy S10+’s Ceramic versions.

⁶ Available only for the Galaxy S10+’s Ceramic versions.

⁷ Sold separately.

Put simply, the Galaxy S10 features the most beautiful display that the Galaxy family has ever seen. If you thought you’d seen immersive before, you haven’t seen anything yet.

O So Beautiful

The Samsung Galaxy S10 introduces Samsung’s new, 19:9 Infinity-O Display, which maximizes screen space to offer users more room to do more, more comfortably. Bezels have been reduced to create more space for what matters most, like watching movies, reading books, and playing games. In fact, compared to the Galaxy S9, the ultra-slim top bezel has been decreased by more than three times.¹

To free up even more pixels for users’ content, the Galaxy S10 features an in-display camera design that packs an array of sensors and camera technologies into a small space. Samsung used a proprietary laser cutting technology to carve a tiny hole in the display – while minimizing damage to the surrounding pixels – that would enable users to enjoy all the essential camera and sensor technologies without losing any screen.

Perfecting this aspect of the design enabled Samsung to craft a revolutionary display that covers the entire front of the phone and makes everything from watching a movie to playing games that much more immersive and enjoyable.

In addition, users can trust that whatever activity they’re engaged in, thanks to its use of Gorilla Glass 6, which is twice as durable as Gorilla Glass 5, the Galaxy S10 is built to last.²

Cinema Screen

The Galaxy S10’s new Dynamic AMOLED display fosters truly cinematic viewing experiences. Featuring a peak luminance of 1200 nits, the display is capable of producing over 16 million colors (36 percent better color range than SDR), with 100 percent mobile color volume in the DCI-P3 color range.

When tested by the experts at DisplayMate, the Dynamic AMOLED display received a 0.4 Just Noticeable Color Difference (JNCD) score. An improvement on the Galaxy S9’s 0.7 JNCD rating, this score confirms the Galaxy S10’s exceptionally accurate color reproduction. In other words, the colors you see on Samsung’s new smartphones are a near-perfect match to colors in real life.

The company’s latest groundbreaking display is also the first smartphone display in the world to support HDR10+: a next-generation open standard for high dynamic range (HDR) video. HDR10+ support effectively delivers cinema-quality visuals to users’ pockets by enabling compatible content to be depicted precisely as the creators intended. This means that when streaming a favorite film, for instance, colors are more accurate, and the viewing experience is more immersive.

The display utilizes dynamic tone mapping technology to optimize colors from scene to scene, and to produce better contrast between light and dark scenes. It also optimizes brightness levels so that even the smallest details look beautiful, and produces true black colors³ for better shadow detail, even in low-light conditions.

The Galaxy S10’s Dynamic AMOLED display utilizes dynamic tone mapping to produce a brilliant, realistic picture

The Galaxy S10’s bright, brilliant screen ensures that colors are crisp even under harsh sunlight. So when you’re out and about or lounging by the pool, the sun won’t stop you from catching up on a favorite show, or checking out that video clip your friend just sent.

Beefed-Up Biometric Security

Embedded beneath the Dynamic AMOLED display is Samsung’s new, in-display Ultrasonic Fingerprint Scanner,⁴which offers vault-like security to keep your device safe.

The scanner works by emitting ultrasonic waves that map the unique pattern of your fingerprint by sensing the tiny air gaps between your finger and the screen. That wave data is then sent back to the scanner and analyzed by the phone’s main chipset in order to determine whether it’s a match.

It works in the blink of an eye, and features 3D anti-spoofing technology that applies a machine learning-based algorithm to the on-screen fingerprint to offer a high level of security. This ensures that your phone will only open once it’s registered your physical fingerprint, and not an image of it. Its security is backed by the world’s first FIDO Alliance Biometric Component certification, and it’s been tested to work in the most challenging of conditions, including in sub-zero temperatures and under bright sunlight.

Easy on the Eyes

Comfort is key when it comes to the Galaxy S10, which is why Samsung optimized its newest flagships with innovations that make these beautiful devices even easier on the eyes.

If you regularly check your phone before going to bed, you’re likely familiar with blue light emissions, which studies indicate can affect your sleep. The Dynamic AMOLED display has been certified by the experts at TÜV Rheinland to reduce blue light by a full 42 percent,⁵ which can help users protect their eyes. Best of all, in addition to making it easier for users to get a good night’s rest, the smartphones’ blue light-reducing technology doesn’t require filters, and won’t compromise the display’s picture quality.

To offer users greater comfort and convenience, each Galaxy S10 also features a comfortable, lightweight design, as well as Samsung’s revolutionary One UI. The latter features a clean, intuitive interface that reduces clutter to help users stay focused, and places important information at the bottom of the display to enable them to comfortably manage their device with one hand. It also includes a built-in Night Mode that optimizes the display for nighttime viewing, and allows users to seamlessly transition to darker environments.

¹ Figure describes the Galaxy S10

² The Galaxy S10e’s display features Gorilla Glass 5.

³ Accurate low-gradation color expression technology is not included in the Galaxy S10e.

⁴ The Galaxy S10e features a Capacitive Fingerprint Scanner that’s mounted on the side of the device.

⁵ Compared to the Galaxy S9.

The new flagship line combines groundbreaking innovations in display, camera and performance technologies to offer users more screen space for gaming, browsing and viewing content; more tools to help them get the most out of their phone; more ways to capture incredible photos and videos; and more choices, so they can find the phone that’s right for them.

Check out the infographic below to learn more about how the Samsung Galaxy S10+ line sets a new standard for smartphones.