According to the latest data from International Data Corporation (IDC), Samsung captured 18.9% of the global gaming monitor market by revenue,[1] reinforcing its leadership in high-performance gaming displays. Samsung also ranked first in the OLED gaming monitor segment for the third consecutive year, achieving a 26% market share.[2]

“As the No. 1 gaming monitor brand, our goal is to continue leading the market with differentiated innovation,” said Hun Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “Strong partnerships with game studios guide our innovation, while a clear technology roadmap keeps us focused. By expanding our gaming library and broadening platform compatibility, we’re delivering displays that perform when it matters most to gamers.”

“In gaming, the smallest difference makes all the difference,” said esportsstar Lee ‘Faker’ Sang-hyeok of T1. “Being No. 1 for seven consecutive years shows that so many of us choose Samsung for a reason. I’m excited to see what innovative gaming technologies Samsung will bring next to help us perform at our best.”

Samsung’s sustained leadership reflects its focus on next-generation gaming monitor technology and immersive gaming experiences. That momentum was recently on display at GDC 2026 in San Francisco, where Samsung showcased its latest Odyssey lineup, giving developers a firsthand look at glasses-free 3D and HDR10+ GAMING. The 2026 Odyssey lineup includes:

• 27-inch Odyssey 3D (G90XF model): Glasses-free 3D gaming with advanced eye-tracking that delivers natural-looking depth and makes action jump off the screen.
  • Odyssey 3D Hub supports a growing library of compatible titles, including “Hell is Us” and “Cronos: The New Dawn,” with plans to support over 120 titles this year.
• 32-inch Odyssey OLED G8 (G80SH model): Stunning 4K QD-OLED at 240Hz with exceptional color and contrast, protected by Samsung OLED Safeguard+ technology.
• 32-inch Odyssey G8 (G80HS model): The industry’s first 6K gaming monitor, delivering native 165Hz performance with Dual Mode support up to 330Hz in 3K. This model also offers VESA-certified DisplayPort 2.1 (DP 2.1) connectivity, which supports smooth gaming and efficient video playback.
• 27-inch Odyssey G6 (G60H model): The world’s first 1,040Hz gaming monitor with Dual Mode, delivering esports-level motion clarity and responsiveness.

For more information about Samsung’s gaming monitor lineup, please visit www.samsung.com.

Images contain AI-generated elements. Individuals and products depicted are not AI-generated.

[1] Global No.1 Gaming monitor in 2019 ~2025 Source data : IDC Quarterly PC Monitor Tracker 2025Q4 (Based on Value Amount)

[2] Global No.1 OLED  Gaming monitor in 2023 ~ 2025 Source data : IDC Quarterly PC Monitor Tracker 2025Q4 (Based on Value Amount)

* From 2019 to 2022, 100Hz or higher applied before the Gaming MNT Refresh rate change / 144Hz or higher applied thereafter

During the event, Samsung Electronics also showcased its latest Odyssey gaming monitors and technologies at the San Francisco Marriott Marquis. Samsung brought together gaming industry leaders, enthusiasts and media to get a firsthand look at the Odyssey gaming monitor lineup and to play some of the hottest titles on PC, including Cyberpunk 2077 and Hell is Us.

▲ GDC 2026 was held in San Francisco.

Running throughout the week, the Samsung Odyssey Gaming Lounge became a playground for PC visuals, complete with groundbreaking demos, unscripted reactions and candid conversations about what comes next for advanced gaming displays.

“Samsung has redefined 3D gaming — the technology is so sharp and crisp.”

— Floyd Broadnax, gaming content creator

Developers See What Glasses-Free 3D Can Do for Gameplay 

The centerpiece of the showcase was Odyssey 3D. Using advanced eye-tracking and view-mapping technology, the monitor delivers a glasses-free 4K 3D display that adjusts depth in real time as players move in front of the screen. This delivers a completely new, immersive way to experience gameplay.

Developers, media and partners lined up to try the thriller Hell is Us from Rogue Factor in 3D on the 27-inch Odyssey 3D (G90XF), ahead of its public availability on Samsung’s 3D gaming library.

“Samsung has been the leading force for 3D gaming. I play everything from horror to FPS games, and the technology is really going to enhance my experience.”

— Ashley Rodgers, gaming content creator

Hell is Us drew a large crowd, with excited visitors eager to experience the game’s tight corridors, distant silhouettes and small environmental cues in glasses-free 3D. On Odyssey, visitors said it was easier to read where to go and feel the adrenaline and fear of each encounter without losing the game’s sense of mystery.

▲ The immersive details in Hell is Us on Odyssey 3D blew media away.

Cronos: The New Dawn showcased a different side of 3D gaming through a launch trailer. The added depth on screen makes every moment feel more immersive and enhances the player’s sense of scale and atmosphere.

▲ Media got a close-up look at Cronos: The New Dawn on Odyssey 3D.

“Samsung knows games and the brains of the developers, and that is something hardware companies don’t often know.”

— Jonathan Jacques-Belletête, Creative Director, Rogue Factor

▲ Jonathan Jacques-Belletête, Creative Director at Rogue Factor, demonstrated Hell is Us on Odyssey 3D.

Next-Generation Displays Draw Attention From Technical Leaders

HDR10+ GAMING quickly became a talking point in the room. Instead of relying on trial-and-error calibration screens, developers watched the game feed send scene-by-scene information to the monitor so highlights, shadows and color stayed closer to what they see in their own builds.

▲ Samsung’s EVP of Customer Experience Kevin Lee welcomes media to the Odyssey Gaming Lounge at GDC 2026.

Developers and media also gravitated toward the 32‑inch Odyssey G8 6K (G80HS), testing how higher resolution affects UI and environmental detail. In busy scenes with dense 4K UHD elements, the extra pixels helped keep fine elements sharp without forcing changes to the game’s core art style.

On the 27-inch Odyssey G6 (G60H), the focus shifted to speed. With a 1,040Hz refresh rate, visitors looked at how fast camera pans, aiming and rapid inputs felt onscreen, and what that might mean for future competitive and high-performance titles.

“With our proven track record in hardware and software innovation, we’re partnering with global gaming studios to chart a clear path forward on compatibility. Ultimately, that’s about delivering an exceptional gaming experience our customers deserve.”

— Kevin Lee, EVP of Customer Experience, Visual Display (VD) Business, Samsung Electronics

A separate roundtable brought together leaders from across the industry, including Jakub Knapik, VP of Art and Global Art Director of CD Projekt RED; Yves Bordeleau, Founder and Head of Studio at Rogue Factor; Jonathan Jacques-Belletête, Creative Director at Rogue Factor; Piotr Babieno, Founder and CEO of Bloober Team; and Samsung’s EVP of Customer Experience Kevin Lee.

▲ Panelists Yves Bordeleau, Founder and Head of Studio at Rogue Factor, Jonathan Jacques-Belletête, Creative Director at Rogue Factor, Kevin Lee, Samsung’s EVP of Customer Experience, Jakub Knapik, VP of Art and Global Art Director of CD Projekt RED, and Piotr Babieno, Founder and CEO of Bloober Team, discuss innovations in gaming.

Up-and-coming studios spoke about using new display technology to experiment and take creative risks, while larger publishers focused on setting standards that can scale across multiple genres and platforms. The group compared how they roll out new display features across engines and franchises — from integrating HDR10+ GAMING and 3D to deciding which features make sense for competitive games versus story-driven titles.

▲ Jakub Knapik, VP of Art and Global Art Director of CD Projekt RED, showcases Cyberpunk 2077 on the 32-inch Odyssey G8 6K.

“I honestly think HDR10+ is a major milestone in color reproduction, one that we’ve all been waiting for. Thanks to it, players will be able to experience our true artistic intent — not to mention a far more immersive high dynamic range.”

— Jakub Knapik, VP of Art and Global Art Director, CD Projekt RED

For industry leaders, seeing their own content firsthand on Odyssey gaming monitors turned abstract specs into real trade-offs they could see and judge on screen. Samsung’s GDC 2026 showcase made it easier to evaluate which combinations of glasses-free 3D, HDR10+ GAMING, resolution and refresh rate will matter most for the games developers are building now.

Samsung’s gaming momentum shows no signs of slowing. With Hell is Us and Cronos: The New Dawn joining a library that already spans 60+ titles, including The First Berserker: Khazan, Stellar Blade and Lies of P: Overture, the company is on track to double its 3D game portfolio to over 120 titles by the end of 2026.

▲ Samsung Odyssey 3D was front and center at the Game Developers Concert on March 10.

As developer partnerships deepen and consumer interest accelerates, Samsung is positioned to lead next-generation gaming through its comprehensive suite of monitor technologies, from 3D depth and dynamic HDR10+ GAMING to high-resolution 6K capability.

▲ Members of the media and content creators enjoy the Samsung Odyssey Gaming Lounge.

Samsung Electronics Co., Ltd. shared its plan to expand support for glasses-free 3D gameplay on the Samsung Odyssey 3D gaming monitor. At GDC Festival of Gaming 2026 in San Francisco, Samsung will spotlight Hell is Us and Cronos: The New Dawn as part of its expanding 3D gaming ecosystem, demonstrating how leading titles are embracing immersive display without the need for special glasses.

“The Odyssey 3D is designed for gamers who want to experience their hobby in a way that feels like they’re completely embedded in the action,” said Kevin Lee, Executive Vice President of the Visual Display(VD) Business at Samsung Electronics. “Through partnerships with leading gaming studios, we are committed to creating an ecosystem of top-tier titles, making great games extraordinary.”

Gaming’s Most Acclaimed Titles Become Fully Immersive 3D Experiences – Expanding Partnerships With Leading Developers

Hell is Us, the critically acclaimed action-adventure horror game from Rogue Factor, will arrive on Samsung’s Odyssey 3D ecosystem in March, becoming a part of the first wave of newly added 3D-enabled titles for 2026.

Cronos: The New Dawn, developed by Bloober Team, will join this expanding 3D gaming library by the end of the year. This survival horror game, which has received generally positive reviews from critics, will provide an immersive gaming experience by integrating with the 3D technology.

Both titles will be playable in 3D through the Samsung Odyssey 3D Hub, the company’s dedicated 3D content platform, which already supports over 60 titles.

In addition to 3D gaming technology, Samsung offers HDR10+ GAMING, which delivers optimized HDR performance to each game by automatically analyzing each scene and frame, thereby enhancing immersion. Since 2022, the company has integrated HDR10+ GAMING into its Odyssey gaming monitors and TVs featuring refresh rates above 120Hz.

Samsung has partnered with top video game studio CD PROJEKT RED as part of its commitment to advancing display technology alongside leading developers.

This collaboration will explore how technology can be advanced to increase the immersion of video games for players, and Samsung is already working with CD PROJEKT RED to integrate HDR10+ GAMING into its hit video game Cyberpunk 2077.

Additionally, Samsung announced the expansion of its HDR10+ GAMING partnership with Pearl Abyss. HDR10+ GAMING will be featured in Pearl Abyss’s upcoming open-world action-adventure game Crimson Desert, set to launch in March, ensuring gamers enjoy a premium HDR experience.

The Full Odyssey Experience Comes to GDC 2026

At GDC 2026, Samsung will host hands-on demo sessions for journalists and industry experts to gain an up-close look at its latest Odyssey monitors and an opportunity to play Hell is Us in 3D before the public.

The demo sessions will feature Samsung’s Odyssey gaming monitor lineup:

• 27-inch Odyssey 3D (G90XF model): Glasses-free 3D gaming with advanced eye-tracking that delivers natural-looking depth and makes action jump off the screen. This glasses-free 3D gaming monitor will expand the lineup with the launch of a 32-inch model by the end of the year.
• 32-inch Odyssey OLED G8 (G80SH model): Stunning 4K QD-OLED at 240Hz with exceptional color and contrast, protected by Samsung OLED Safeguard+ technology.
• 32-inch Odyssey G8 (G80HS model): The industry’s first 6K gaming monitor, delivering native 165Hz performance with Dual Mode support up to 330Hz in 3K. This model also offers VESA-certified DisplayPort 2.1 (DP 2.1) connectivity, which supports smooth gaming and efficient video playback.
• 27-inch Odyssey G6 (G60H model): The world’s first 1,040Hz gaming monitor with Dual Mode, delivering esports-level motion clarity and responsiveness.

Odyssey 3D: Glasses-Free Gaming at Its Peak

While previous 3D approaches required either special glasses or sacrificed performance, the Odyssey 3D is a groundbreaking gaming monitor that delivers stunning 3D gameplay without compromise. Using advanced Eye Tracking and View Mapping technology, the monitor requires no glasses. It adjusts the 3D depth of the scene in response to the viewer’s position in real time, ensuring an optimized 3D effect.

Combined with a 165Hz refresh rate and 1ms GtG response time, the Odyssey 3D delivers smooth, responsive gameplay, resulting in a 3D effect that holds even during fast camera movement, gunfights and high-speed traversal — without the eye strain traditionally associated with 3D displays.

The addition of Hell is Us and Cronos: The New Dawn expands Samsung’s 3D gaming library, which currently supports more than 60 titles — including The First Berserker: Khazan, Stellar Blade, Lies of P: Overture, and MONGIL: STAR DIVE. With these additions, the company’s selection of 3D games is on track to reach over 120 titles by the end of 2026.

For more information, visit: https://news.samsung.com/my/