The Samsung Olympic Showcases are specifically designed to celebrate the excitement of the Youth Olympic Games, enabling visitors to create, capture and share their own experiences through activities that help spread #DoWhatYouCant to a young audience.

Over 5,000 daily visitors visited the two Samsung Olympic Showcases, which opened to the public in Buenos Aires – one at the Youth Olympic Park and the other at Abasto Mall – enabling everyone to establish meaningful connections through different experiences, and interact with Samsung’s latest technology, including Galaxy S9 and S9+, Galaxy Tab S4 and Gear IconX – paired with Galaxy S9 and S9+.

Candelaria Costa, a local student from Buenos Aires, said, “The Samsung Olympic Showcase has a lot of fun activities that keep everyone entertained. I just finished the Galaxy Fitness Cycling Challenge against my friend, and I liked it a lot. I also experienced virtual reality for the first time and now I’m a big fan!”

Young Olympic fans race each other at the Galaxy Fitness Cycling Challenge while visiting the Samsung Olympic Showcase at the Olympic Park in Buenos Aires during the Youth Olympic Games Buenos Aires 2018.

Young Olympic fans receive Samsung-themed eco bags and participate in the Samsung Pin promotion by completing a variety of interactive experiences while visiting the Samsung Olympic Showcase at the Olympic Park in Buenos Aires during the Youth Olympic Games Buenos Aires 2018.

Young Olympic fans participate in the Super Slow-mo Football Challenge and embrace the Olympic Spirit while visiting the Samsung Olympic Showcase at the Olympic Park in Buenos Aires during the Youth Olympic Games Buenos Aires 2018.

Young Olympic fans are all smiles as they experience the high-speed thrill of Winter Ride 4D motion virtual reality at the Samsung Olympic Showcase at the Olympic Park in Buenos Aires during the Youth Olympic Games Buenos Aires 2018. The film is displayed through the Samsung Galaxy smartphone and compatible Gear VR.

Young Olympic fans stop by the Samsung Olympic Showcase during their visit to the Olympic Park in Buenos Aires during the Youth Olympic Games Buenos Aires 2018. In collaboration with the International Olympic Committee (IOC), Samsung sponsored the Buenos Aires 2018 Youth Olympic Pass giving the public free access to all competitions as well as more than 1,200 cultural activities.

Young Olympic fans learn more about Samsung’s mobile technology at the Interactive Table at the Samsung Olympic Showcase at the Olympic Park in Buenos Aires during the Youth Olympic Games Buenos Aires 2018.

Young Olympic fans show off their soccer skills as they experience Shoot-out motion virtual reality at the Samsung Olympic Showcase at the Olympic Park in Buenos Aires during the Youth Olympic Games Buenos Aires 2018. The experience is displayed through the Samsung Galaxy smartphone and compatible Gear VR.

About the Youth Olympic Games

The Youth Olympic Games (YOG) are an international multi-sport event for young athletes between 15 and 18 years old of an educational and cultural nature, with the objective of promoting Olympic values in Youth. The celebration of the event, which takes place every four years (in its two editions, winter and summer, which take place alternately every two years), is promoted by the International Olympic Committee (IOC). The Youth Olympic Games Buenos Aires 2018 will take place between October 6 and 18 and will involve 4,000 athletes from 206 countries.

About Samsung’s Involvement in the Olympic Games

Samsung began its Olympic Games involvement as a local sponsor of Olympic Games Seoul 1988. Beginning with Olympic Winter Games Nagano 1998, the company extended its commitment to the Olympic Movement as the Worldwide Olympic Partner in the Wireless Communications Equipment category, providing its proprietary wireless communications platform and mobile devices. These innovative mobile technologies provide the Olympic Community, athletes and fans around the world with interactive communications and information services. Samsung hosts various Olympic campaigns to share the excitement of the Olympic Games with people around the world and enable everyone to participate in the Games through its innovative mobile technology. Samsung’s commitment as a Worldwide Olympic Partner continues through to Tokyo 2020 in the Wireless Communications Equipment and Computing Equipment category.

“The belief that the world holds endless possibilities begins at a young age, which makes it even more important that we support the youth of today who are pushing the limits to #DoWhatYouCant,” said Younghee Lee, CMO and Executive Vice President, Samsung Electronics. “Samsung is committed to the Olympic Movement and we’re looking forward to providing exciting experiences powered by our latest technology to young fans at Buenos Aires 2018.”

To celebrate the Youth Olympic Games, Samsung is offering immersive and interactive visitor experiences at the Samsung Olympic Showcases, which highlight the latest wireless communications products and technologies, including Galaxy S9 and S9+, Gear IconX – paired with Galaxy S9 and S9+ and Galaxy Tab S4. For twelve days, two showcases will be open to the public in Buenos Aires – one at the Youth Olympic Park and the other at Abasto Mall–enabling everyone to participate in the Youth Olympic Games through Samsung’s innovative mobile technology.

Samsung Olympic Showcase located in Youth Olympic Park (top) and Samsung Olympic Showcase located in Abasto Mall

During the Youth Olympic Games, fans, athletes and visitors of the Samsung Olympic Showcases will be able to interact with Samsung’s latest technology and establish meaningful connections through a variety of activities, including:

• • Experiential Activations: Fans and consumers will be exposed to comprehensive and accessible experiences powered by Samsung technology such as the Interactive Table, My Emoji Gallery, Super Slow-mo Football Challenge, and Galaxy Fitness.
  • Immersive VR Experience: Unique 4D VR offerings powered by Galaxy S9 and S9+ will be available where fans can step outside their comfort zones with exhilarating Kayaking, Rowing, and Winter Ride experiences.
  • Mobile Products and Accessories Experiences: The Samsung Olympic Showcases will provide opportunities to test out Samsung products including the Galaxy S9 and S9+, Gear IconX – paired with Galaxy S9 and S9+, and Galaxy Tab S4.

At the Samsung Olympic Showcases, fans will also have a chance to celebrate the Olympic Spirit, and participate in the Samsung Pin promotion by completing a variety of interactive experiences, and collect up to 7 specially designed sport and culture themed pins.

As part of its goal to spread the Olympic Spirit and to help fans participate in the biggest multisport and cultural celebration in the world, Samsung is distributing the Buenos Aires 2018 Youth Olympic Pass at designated Samsung Stores. With the Pass, the public has access to the four Youth Olympic Parks and the competition stadiums, as well as more than 1,200 cultural activities free of charge. Nearly 600,000 requests for the Pass, which comes in the form of an electronic bracelet, have already been processed.

“Samsung’s many activations at the Youth Olympic Games Buenos Aires 2018 will allow all visitors to capture their unique experiences and share the Olympic Spirit around the world,” said IOC President Thomas Bach. “By bringing its innovative technology to young athletes and fans from across the globe, Samsung is celebrating the power of sport.”

Samsung began its Olympic Games involvement as a local sponsor of the Olympic Games Seoul 1988, and extended its commitment to the Olympic Movement as a Worldwide Olympic Partner at the Olympic Winter Games Nagano 1998. Youth Olympic Games Buenos Aires2018 will be held October 6-18, 2018 in Buenos Aires, Argentina.

About the Youth Olympic Games

The Youth Olympic Games (YOG) are an international multi-sport event for young athletes between 15 and 18 years old of an educational and cultural nature, with the objective of promoting Olympic values in Youth. The celebration of the event, which takes place every four years (in its two editions, winter and summer, which take place alternately every two years), is promoted by the International Olympic Committee (IOC). The Youth Olympic Games Buenos Aires 2018 will take place between October 6 and 18 and will involve 4,000 athletes from 206 countries.

About Samsung’s Involvement in the Olympic Games

Samsung began its Olympic Games involvement as a local sponsor of Olympic Games Seoul 1988. Beginning with Olympic Winter Games Nagano 1998, the company extended its commitment to the Olympic Movement as the Worldwide Olympic Partner in the Wireless Communications Equipment category, providing its proprietary wireless communications platform and mobile devices. These innovative mobile technologies provide the Olympic Community, athletes and fans around the world with interactive communications and information services. Samsung hosts various Olympic campaigns to share the excitement of the Olympic Games with people around the world and enable everyone to participate in the Games through its innovative mobile technology. Samsung’s commitment as a Worldwide Olympic Partner continues through to Tokyo 2020 in the Wireless Communications Equipment and Computing Equipment category.

Released on April 10, the fitness-focused earbuds’ latest software update makes it even easier for users to maximize workouts – introducing new ways to customize the listening experience and streamlining how users fill the device with their favorite ‘pump-up’ tracks.

For example, the Gear IconX’s new Equalizer feature allows users to quickly and easily adjust their audio’s frequency to optimal levels by choosing from five finely tuned presets: Bass Boost, Soft, Dynamic, Clear and Treble Boost.

The enhanced Ambient Sound function, meanwhile, enables users to specify exactly how much ambient sound they would like the earbuds to let in. This makes it easier for users to pay attention to sounds around them, which makes the function especially useful when running or cycling outdoors. When indoors, users may activate the earbuds’ new Voice Focus function, which amplifies the voices of those in their surroundings.

The Gear IconX’s standalone music playback and 4GB of built-in storage allow users to get in the zone during workouts without being weighed down by their smartphone. The update’s new Wireless Transfer feature enhances this functionality by streamlining how users manage their earbuds’ music library – removing the need for cables and allowing users to wirelessly add multiple tracks at once.

Gear IconX users may download the update via the Samsung Gear app.

Q. When it came to product planning, what were your priorities and which features were focused on to optimize the Gear IconX’s usability and functions?

Park: This is the second generation of the Gear IconX, and as such we took the time to really listened to user feedback to help us improve upon our first design.

A significant priority was to ensure that the Gear IconX is the best companion to smartphones it can be. We wanted to make sure that a smartphone paired to a Gear IconX would be able to provide better and more features and functions than it can with wired headphones.

For example, the earbuds can store and play tracks without being connected to a smartphone. We also designed the Standalone Running Coach with voice guide, which tracks your workout, coaches you by providing real-time updates on exercise and is seamlessly integrated into the Samsung Health app. In addition, holding a button will trigger voice command and those who have Samsung smartphones are able to directly transfer their songs to their Gear IconX while connected to Bluetooth.

Battery life was another key consideration for cord-free earbuds with lots of features. The Gear IconX can achieve up to five hours of music streaming via Bluetooth and seven hours of stand-alone music play. But even if users do run out of battery, the Gear IconX’s charging case is able to recharge the earbuds, so they can keep on going wherever the user takes them throughout the day. There’s also a Quick Charge function to provide that extra boost when needed.

Q. Were there any difficulties in achieving the ideal balance between form and function?

Park: There definitely needs to be a careful balance between form and function. We wanted to fulfill all user needs and the most difficult hurdle was overcoming the basic limitation of size. We worked hard to figure out how to provide a long battery life, without taking away from the design and size, as well as finding the optimum balance among various features.

Choi: Not having a display was another challenge. The product had to be intuitive and easy to use so that users wouldn’t have any trouble using and adjusting the settings and functions. There were months of discussions and refinements involved.

Q. In terms of design, how important was overall comfort?

Park: Well, everyone’s ears are shaped differently, but the design had to suit as many people as possible and a lot of effort was put in to ensure this. We conducted a lot of studies and sought out the most ergonomic design. Our chief concerns were about angles, ear-comfort, stability and fixedness even during high impact movement, and of course size. Since the IconX can now be used for longer than ever, we wanted to ensure that users had complete comfort throughout.

Q. What are the advantages of using a touchpad? Can you elaborate further about the process of designing one?

Park: Pressing keys requires a degree of force, which is quite uncomfortable for users while they are wearing earbuds. A touchpad eliminates the need for keys and suits the Gear IconX’s minimalist design.

Inputting through keys had to be limited in order to deliver all the functions and features that we wanted to provide.

Choi: Our designers call it the invisible UX – there’s no screen and it can’t be seen. UI feature designers often got together to discuss basic interactions and how to ensure users would intuitively understand how to use the UX. It was important to know how much users can remember and internalize, and how quickly they could adapt to the newly applied touch and hold features.

An additional challenge was posed in optimizing the sensitivity of the touchpad.

When we say “swipe up”, everyone has a different idea of what “up” is. They go sideways, diagonal and straight up. We went through every possible scenario and gathered information through trial and error. We had to enlist the help of hundreds of internal staff in the trials.

Q. How was the sound quality of the Gear IconX achieved?

Park: The kernel design of the Gear IconX optimizes sound insulation and helps to block out any noises surrounding the user. Our greatest efforts were put into making sound output seamless. Since the earbuds are cord-free, and connected to a device via Bluetooth, sound must not be staggered or cut off. We wanted to minimize disturbances in the connection, particularly in underground spaces such as subway stations, where a cord-free product encounter lots of interference.

To achieve this, the Gear IconX’s sound output is stabilized with Samsung’s Scalable Codec, which continuously analyzes interference from WiFi and other Bluetooth signals and adjusts to minimize the impact on audio performance. The Scalable Codec decreases bit rate whenever the Gear IconX senses that the signal transfer is being disturbed, ensuring seamless music playback.

Q. When do users want to wear the Gear IconX the most?

Park: Gear IconX can be used whenever people want to listen comfortably and cordlessly – while they’re commuting or relaxing at home, for example.

Users can really focus on getting the most out of their exercise. The Gear IconX has many features which make it suitable for wearing while working out. Because the earbuds can store tracks and playlists, they can function independent of a smartphone, so users aren’t distracted by a screen. It’s sweat-resistant, ergonomically designed and features the Standalone Running Coach to help users maintain their pace. In addition, auto run/walk tracking give up-to-the-moment information about distance and speed. People often listen to music while exercising, and Gear IconX’s fitness features have been positively received by users.

Q. What has the consumer reaction to the Gear IconX been like?

Park: In the days since the launch, the early reactions from users have been pleasing to us as planners and designers, who worked hard to achieve them. Tech reviews have been shared widely, piquing the interest of the general public and consumers.

Tech-savvy users have also provided insightful commentary on how to use the Gear IconX. Since this Gear IconX is new to the market, their considerations are a useful resource for both consumers and Samsung.

“The key to living a healthy life is to keep moving and stay active; and as such, we want to drive people to enjoy a dynamic and balanced life in a smart and seamless way. Now with the new Gear Sport, an aspirational timepiece of daily use, and the new Gear IconX, the cord-free earbuds to help fill their workout regime with music, these two devices are set to help people of varying fitness levels meet their fitness goals. These devices are stylish, durable and functional that complement your lifestyle all round, from work to play to fitness,” said Mr KM Liew, Head of IT & Mobile Business, Samsung Malaysia Electronics.

The New Gear Sport: A new versatile smartwatch to support an active and balanced lifestyle 

More than just a smartwatch, The Gear Sport is a personal fitness coach that helps users get the most out of everyday activities. It provides the ultimate all-round fitness experience, keeping track of daily movements and workouts systematically. The Gear Sport is water resistant with a 5 ATM[1] rating and advanced swim tracking capabilities to measure key swim metrics for better results. With its sleek, ergonomic form that can be worn in a variety of colourful and easily changeable standard 20mm straps, it is perfect for any occasion so users can effortlessly transition from the gym to a night out with friends.

The Gear Sport is also functional, allowing users to balance business and fitness needs anytime. Users can keep track of their work, such as replying emails, as well as their fitness goals simultaneously, all in one single device. Available in Blue and Black, the Gear Sport is equipped with Gear foundational functions that include a control of Samsung IoT-enabled devices through Samsung Connect and Samsung Pay capabilities.

The New Gear IconX: Comfortable fit, cord-free earbuds that provides complete freedom in your ears

The Gear IconX are cord-free earbuds that provide a secure and comfortable fit, making daily commute more enjoyable and helping active users get more from their workout. The updated design comes in Black and is even more ergonomic and lightweight, making it effectively secure, comfortable and stylish to use. For fitness enthusiasts, the Running Coach function with voice feedback is readily available to motivate users based on the pace set, just like a personal fitness coach.

Furthermore, an improved long-lasting battery ensures that users always have access to the features they need and music they love. Music can be enjoyed on and offline by transferring songs from a Samsung smartphone or PC, or accessing favourite tunes through Bluetooth connectivity. The Gear IconX is also the newest connection to Bixby. With a simple tap and hold of the earbud, users can control their music, playlist and smartphone through voice command – without even having it in your hand. The Gear IconX is available in 3 colours – black, gray and pink.

Gear Fit2 Pro: An advanced GPS fitness band with swim tracking capabilities

Completing Samsung’s wearables offering is the Gear Fit2 Pro, an upgraded GPS sports band with industry-leading swim tracking capabilities that makes an ideal companion for swimming laps or playing in the pool. Launched in September 2017 with the Galaxy Note8, the new Gear Fit2 Pro features advanced built-in GPS tracking to capture the users’ run or ride with accurate activity tracking, making every move count. Samsung’s Under Armour partnership provides users with access to the brand’s popular fitness apps that offer a connected experience via exclusive features including activity, nutrition and social functions. Available in Liquid Black and Diamond Red, its versatile design also makes it a stylish accessory.

The new Gear Sport and new Gear IconX will be available in Samsung Experience Stores from 1^st December 2017 onwards at a retail price of RM1,299 and RM799 respectively; while the Gear Fit2 Pro retails at RM799. With every purchase of Gear Sport from 1^st to 31^st December 2017, customers will receive two (2) complimentary Gear straps worth RM198 and a Limited Edition Watch Collector Box worth RM299, while stocks last.

For more information on the Gear Sport – http://www.samsung.com/my/wearables/gear-sport

For more information on the Gear IconX – http://www.samsung.com/my/wearables/gear-iconx-2017

For more information on the Gear Fit2 Pro – http://www.samsung.com/my/wearables/gear-fit2-pro

[1] Gear Sport have ISO 22810:2010 certification for 5 ATM rating of 50 meters (165 feet) under specific conditions. This means that both devices are resistance to rain or shower and may be used for shallow-water activities like swimming in a pool. However, the Gear Sport should not be used for scuba diving, waterskiing, or other activities involving high-velocity water or submersion below shallow depth. If the device or your hands are wet, they must be dried thoroughly prior to handling.

First in Malaysia to strap on the Gear Sport, participants accepted the Gear Up Challenge for an all-round fitness experience.

Julian Thean, Head of Product Marketing, IT and Mobile Business, Samsung Malaysia Electronics introducing the new Gear devices.

Samsung’s Product Trainer, Austin Ng, explaining the key features of the Gear Sport, Gear IconX and Gear Fit2 Pro.

Participants in a team workout during the High Intensity Interval Training (HIIT) at Lot 10.

Youtuber Jinnyboy breaking a sweat at the Gear Up Challenge.

Participants battling and burning calories at the Galaxy Fitness Station.