“Samsung is applying AI across our operations to develop foundational technologies that make AI more intuitive and seamless,” said Young Hyun Jun, Vice Chairman and CEO of Samsung Electronics, in his opening remarks. “This year’s Samsung AI Forum brings together leading experts from industry and academia to discuss how AI is transforming society and industry, and to share insights in what we expect will be a meaningful exchange of ideas.”

This year’s forum features keynote lectures from world-renowned AI scholars; including Yoshua Bengio, Professor at the University of Montreal and a pioneer in deep learning; as well as Stefano Ermon, Professor at Stanford University and Co-founder of the startup Inception, who spearheaded the development of diffusion-based language model (DLM).

Day One: Global Scholars Explore the AI Semiconductor Future

Samsung’s Device Solutions (DS) Division hosted the first day of the forum under the theme “Vertical AI Strategies and Vision for the Semiconductor Industry,” near Samsung’s semiconductor site in Yongin, Korea.

Professor Bengio delivered a keynote address outlining the far-reaching risks of today’s AI models, including their ability to bypass human control and the potential for misuse. As a safeguard, he introduced Scientist AI, a new model designed to help mitigate such concerns.

“Unlike models built to mimic or please humans, Scientist AI focuses on providing truthful answers grounded in verified facts and data,” said Professor Bengio, highlighting the model’s potential to enhance AI safety and accelerate scientific discovery. He also shared his latest research findings on AI for materials development in the keynote.

Amit Gupta, Senior Vice President of Siemens EDA, led a session titled, “The Future of AI-Driven Electronic Design.” During his presentation, he emphasized the importance of integrating AI into electronic design automation (EDA) tools and noted that end-to-end systems spanning the entire workflow will be key to unlocking AI’s full potential.

Technical sessions featuring Yong Ho Song, Executive Vice President and Head of the DS Division’s AI Center, Professor Seokhyung Kang of Pohang University of Science and Technology (POSTECH) and Professor Il-Chul Moon of Korea Advanced Institute of Science and Technology (KAIST) followed. Each speaker shared recent research developments in AI applications for semiconductor design and manufacturing, while also offering perspectives on how the field is evolving.

“AI is already an essential tool in chip design and software development,” said EVP Song. “As semiconductor manufacturing grows more complex, we expect AI to help address the technical challenges that arise.”

The forum also recognized three winners of the Samsung AI Researcher of the Year award: Professor Nicolas Papernot of the University of Toronto, Professor Rose Yu of the University of California San Diego and Professor Lerrel Pinto of New York University. All the award recipients were invited to present their work and share insights from their latest research.

Day Two: Focusing on the Era of Agentic AI and Boosting Productivity

Day two of the forum will be held online by Samsung’s Device eXperience (DX) Division and streamed live on Samsung Developer’s YouTube channel under the theme “Generative to Agentic AI.”[1]

“Generative AI has already become an essential tool across daily life and industries,” said Paul (Kyungwhoon) Cheun, CTO of the DX Division at Samsung Electronics and Head of Samsung Research. “As we enter the era of Agentic AI, Samsung will continue to focus on developing AI technologies that provide users with tangible benefits.”

The second day includes keynote speeches from Joseph E. Gonzalez, Professor at UC Berkeley and a leading researcher in language models and AI agents; Subbarao Kambhampati, Professor at Arizona State University and a world authority in AI planning and decision-making; and Stefano Ermon, Professor at Stanford University and Co-founder of Inception.

Professor Gonzalez will present his research on enhancing the agentic capabilities of large language model (LLM)-based systems. In particular, he will introduce the sleep-time compute paradigm, which enables agents to use idle interaction intervals to reason, learn and plan.

Professor Kambhampati will share his research on large reasoning models (LRMs) aimed at addressing the limitations of LLMs. He will point out that while current models excel at text generation, they remain limited in factual accuracy, planning and complex reasoning — highlighting key challenges such as ensuring answer guarantees, enabling context-adaptive computation, and providing interpretations of intermediate reasoning steps.

Professor Ermon will introduce diffusion language model, which applies diffusion models — widely used for image, video, and audio generation — into the language domain. This approach aims to overcome the limitations of traditional sequential text generation methods and propose a more efficient paradigm for language models.

In the technical sessions, Samsung Research representatives will present their latest developments, including:

• Camera AI technology for automatic color temperature adjustment
• Knowledge distillation-based methods for more efficient training of LLMs and their applications
• On-device AI technologies designed to bring LLMs to consumer electronics such as smartphones and TVs
• Automatic dubbing technology that generates voiceovers in the original speaker’s voice
• Deep dive technology that uses multi-agent systems to analyze and automatically generate various reports
• Document AI technologies that automatically convert diverse document formats into structure data for LLMs and agent systems
• An on-device AI studio for developers that shortens the development cycle of generative AI models

[1] Intelligent systems capable of making autonomous decisions and carrying out tasks on their own.

Samsung Electronics unveiled Vision AI Companion at IFA 2025, introducing the next evolution of AI-powered displays across Samsung TVs and monitors. With a smarter Bixby voice assistant, Vision AI Companion delivers a more natural and conversational interaction as it integrates Samsung’s most advanced AI features into a single, intuitive AI experience that effortlessly helps users discover content and get contextualized answers to any question.

With consumers around the world seeking devices that do more than just stream content, Vision AI Companion reflects the increasingly central nature of TVs in the connected home. By integrating AI into the heart of the viewing experience, Samsung is enabling personalized recommendations, smarter multi-device interactions and intuitive support for your daily life.

“At Samsung, we’re investing in technology that makes experiences more personal, more intuitive, and built for the future,” said Kevin Lee, Executive Vice President of the Customer Experience Team at the Visual Display Business of Samsung Electronics. “With Vision AI Companion, we are redefining what a TV can do, going beyond picture quality and sound to deliver an experience that understands you, interacts with you and evolves with you over time.”

Conversational and Visual Intelligence

What sets Vision AI Companion apart is its ability to answer questions and requests with visualized, intelligent responses through multiple AI agent by simply pressing the AI button on your remote control.

Powered by Generative AI, Vision AI Companion delivers a more natural and conversational experience. That understands context and follow-up questions, enabling more fluid interactions that feel like a real conversation – no commands, no menus, no typing.

Vision AI Companion enables users to ask their Samsung TV about anything that’s on the screen, such as film details, the name of a piece of artwork or travel destination recommendations. Getting answers from an AI companion has never been more visualized and comprehensive. Contextualized answers to all your questions with related video/image options to choose from makes your discovery richer and more immersive than any other AI assistant.

Vision AI Companion not only responds but also understands context and follow-up interactions, displaying all relevant information directly on the screen. Content and information spanning movies, dramas, art, food, sports and travel are presented in conversational form, creating a more fluid and natural interaction with the TV.

Vision AI Companion integrates Samsung’s key AI innovations into one experience, making them easier than ever for consumers to access:

• Live Translate provides real-time translation for conversations and on-screen dialogue.
• Generative Wallpaper offers dynamic visuals customized to the user’s preferences.
• AI Picture, Active Voice Amplifier Pro and AI Upscaling Pro automatically adjust picture and sound to optimize the viewing environment across content sources.
• AI Gaming Mode delivers responsive, immersive gameplay with AI-powered optimization
• Copilot by Microsoft and Perplexity, available as standalone AI agent apps, enable task support and productivity directly from the TV to extend Vision AI Companion’s functionality.

By unifying these functions, Vision AI Companion eliminates the need to switch between multiple apps or menus, becoming a central hub for entertainment, productivity and connected experiences.

From Concept to Reality

The concept of Samsung’s Vision AI was first introduced at CES 2025, where Samsung outlined its ambition to enhance the home screen experience across TVs, monitors and other displays. At its core, Vision AI enhances display and audio quality, enables seamless communication between Samsung devices and delivers tailored content through advanced AI agents. Vision AI is backed by Samsung’s long-term commitment to consumers, offering seven years of free software upgrades through the One UI Tizen platform. This ensures that supported models will always have the latest updates and AI features as well as the latest security updates from Samsung Knox.

With the launch of Vision AI Companion, those ideas now take shape with a new level of personalization, device integration and user support. Vision AI Companion will begin rolling out as a software update in late September, starting in Korea, North America and select European markets, with additional regions to follow.

To learn more, visit: https://news.samsung.com/my/

Samsung Electronics Co., Ltd and Google Cloud today announced an expanded partnership to bring Google Cloud’s generative AI technology to Ballie, a new home AI companion robot from Samsung. Available to consumers this Summer, Ballie will be able to engage in natural, conversational interactions to help users manage home environments, including adjusting lighting, greeting people at the door, personalizing schedules, setting reminders, and more.

“Through this partnership, Samsung and Google Cloud are redefining the role of AI in the home,” said Yongjae Kim, Executive Vice President of the Visual Display Business at Samsung Electronics. “By pairing Gemini’s powerful multimodal reasoning with Samsung’s AI capabilities in Ballie, we’re leveraging the power of open collaboration to unlock a new era of personalized AI companion—one that moves with users, anticipates their needs, and interacts in more dynamic and meaningful ways than ever before.”

Ballie will use Gemini’s multimodal capabilities along with proprietary Samsung language models to process and understand a variety of inputs, including audio and voice, visual data from its camera, and sensor data from its environment. This will allow it to adapt its behaviors and responses in real-time. For instance, if you’re not sure what to wear to work in the morning, you can turn to Ballie for advice. Users could ask, “Hey Ballie, how do I look?” and Ballie can respond with styling recommendations, such as trying new accessories or adding a colorful shirt.

With enhanced reasoning enabled by Gemini, Ballie will be able to help users manage not only their home, but also their health and wellbeing. For example, a user could tell Ballie, “I feel tired today.” Ballie could then use Gemini’s grounding in Google Search to give tailored advice on how to improve their energy levels, including sharing recommendations from trusted sources on how to get more exercise, optimize their sleeping environment, or monitor their sleep patterns.

This partnership announcement builds on the successful integration last year of Gemini on Google Cloud into Samsung’s Galaxy S24 smartphone series. With Ballie, Samsung and Google Cloud are exploring how to bring their generative AI collaboration to a wider range of devices.

“With Gemini on Google Cloud, Samsung is demonstrating how to deploy generative AI at scale, integrating it directly into the heart of their popular products,” said Thomas Kurian, CEO, Google Cloud. “This expanded partnership with Samsung underscores our commitment to delivering reliable, enterprise-grade AI that drives lasting value for our customers – and their customers.”

To learn more about Ballie Home AI Companion, visit here.

About Google Cloud
Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.

Samsung Electronics hosted the Samsung Developer Conference Korea 2024 (SDC24 Korea), a virtual event that showcased the company’s latest software innovations and vision for the future.

Since 2014, Samsung Electronics has held this annual event to engage and collaborate with software developers, making SDC24 Korea the 11th iteration. This year’s conference highlighted research related to software embedded in products such as generative AI, software platforms, IoT, healthcare, communications and data. It also delved into the culture of open-source development.

During the keynote address, the company unveiled Samsung Gauss2, the second generation of its proprietary AI model, and highlighted its improved performance, efficiency and various application possibilities.

“Samsung Electronics is committed to developing cutting-edge software, including AI and data analytics, to enhance user experiences,” said Paul Kyungwhoon Cheun, President, CTO of the Device eXperience (DX) Division and Head of Samsung Research. “With three distinct models, Samsung Gauss2 is already boosting our internal productivity, and we plan to integrate it into products to deliver higher levels of convenience and personalization.”

Samsung Gauss2: A Multimodal Language Model Catering to Diverse Needs

Samsung Gauss2 is the follow-up to the company’s internal generative AI model unveiled last year, and it offers improved performance and efficiency in simultaneously handling various data types as a multimodal model integrating language, code and images. It is available in three distinct models catered to different purposes: Compact, Balanced and Supreme.

The Compact model is a small-sized model specifically designed to work efficiently, even in limited computing environments. It delivers optimized performance for on-device usage by maximizing the utilization of the device’s computing resources. On the other hand, the Balanced model focuses on achieving balance between performance, speed and efficiency, providing consistent performance across diverse tasks. Finally, the Supreme model aims for top-notch performance by leveraging Mixture of Experts technology[1] atop the Balanced model, allowing significant reductions in computational costs during training and inference processes while maintaining high levels of both performance and efficiency.

Samsung Gauss2 supports 9 to 14 languages as well as various programming languages, depending on the model. Samsung has developed and incorporated its own stabilization techniques for training large language models (LLMs) and designed a custom tokenizer[2] to ensure maximum efficiency for these supported languages.

The Balanced and Supreme models offer equal or superior performance in key metrics such as generating responses in various languages including English and Korean, and coding capabilities compared to leading open-source generative AI models currently available. Additionally, their processing speed per hour is 1.5 to 3 times faster, enabling quicker AI response generation, reduced user wait times and more efficient task handling.

Customizable for Various Productivity Tasks and Product Development

Having an internal generative AI model allows easier customization so that optimal performance can be achieved for specific goals and applications. Samsung Gauss is already being used in various tasks for Samsung’s employees, leveraging its customizable development capabilities.

With the power of Samsung Gauss, the in-house coding assistant ‘code.i’ assists the company’s software developers. Now upgraded to Samsung Gauss2, it is being utilized by business units within the Device eXperience (DX) Division and overseas research institutes.

Since its launch last December, the monthly usage of code.i has quadrupled, with about 60% of all software developers in the DX Division are now using it. Additionally, Samsung Gauss Portal is a conversational AI service powered by Samsung Gauss that assists employees within the DX Division as they handle various office tasks — such as document summarization, translation and email composition. The service was expanded to overseas subsidiaries in April. In addition, starting from August, Samsung is using Samsung Gauss to call center staff to automatically categorize and summarize customer calls.

Moving forward, Samsung aims to continuously increase productivity within the company by applying Samsung Gauss2, to improve the performance of the code.i service, enhance the natural language question-and-answer function of the Samsung Gauss Portal, and support multi-modal functions like understanding tables and charts and creating images.

Moreover, under the AI vision of “AI for All,” Samsung will continue to expand the reach of its AI-based services across all product lines so that users can experience more convenient and enjoyable daily lives. And by integrating knowledge graph technology with AI, Samsung expects to provide even more enhanced personalization services.

Presentations on Topics Including Software Platforms, IoT, Healthcare, Communications and Data

Following the announcement of Samsung Gauss2, there were presentations on the customer experience with Samsung’s platforms, which included relevant insights on the SmartThings experience and improvements to various software platforms.

Subsequently, 29 diverse technical sessions were conducted, including the following:

• The Future of Healthcare and Samsung’s Health Ecosystem Strategy
• SmartThings Customer VOC Experience Improvement with Generative AI
• code.i: Understanding Samsung Electronics’ AI Coding Assistant
• TV-based Lifestyle Content Hub To Enrich Your Everyday Experience
• AI Solution for Samsung Home Appliances Through AI Vision Technology and Data Utilization

For more detailed information about SDC24 Korea, visit the official website (https://www.sdc-korea.com/).

[1] An approach where only the most suitable expert models are selected and activated for specific tasks, allowing efficient performance enhancement through the conservation of necessary computational resources.

[2] A tool that converts inputs such as letters into data formats that can be processed by computers.

Until now.

With the Galaxy S24, Samsung continues leading camera innovation to make these limitations a thing of the past for Galaxy users. Thanks to Galaxy’s ProVisual Engine — a suite of AI-powered tools — photographers can maximize their creative freedom every step of the way, from shot to setup to backend editing. Fueled by enhanced NPU performance and bolstered by an extensive library of more than 400 million image datasets, the Galaxy S24 ensures you can snap the best shot every time, no matter your experience level.

Never Miss a Moment, Regardless of Capture Mode

With Galaxy S24, gone is the need to tinker with camera modes or look for the best settings to capture a great shot:

• First up, the Quad Tele System ensures you get optical quality zoom at 2x, 3x, 5x, 10x and every step in between. This feature allows you to effortlessly capture every detail of a performance, wedding or even graduation ceremony, no matter how far away you’re sitting.

• Nighttime is often a memory-making time with friends and family, especially in the warmer months, but dim lighting conditions can make capturing these moments a challenge. Galaxy S24 Ultra’s powerful Nightography capabilities mitigate this very struggle even from a distance. Compared to the previous model, its sensor has nearly doubled in size from 12.52 square millimeters to approximately 24.47 square millimeters, helping Galaxy S24 Ultra capture details with even more precision. It also has bigger pixels — nearly 60% larger and measuring 1.4μm on each side of the pixel at 5x zoom.[1] Combined with enhanced AI ISP, this means the Galaxy S24 Ultra can capture more light and create brighter, less noisy images. What’s more, the photo shutter speed is 30% faster and the telephoto camera’s optical image stabilization angle is wider. That means you’ll capture clearer images more quickly, even if your hands are a little shaky.

• Or maybe you’ve already captured your shot, but it’s not quite right. This is where Generative Edit takes the stage, harnessing generative AI to adjust objects and generate a perfectly blended background in their place. You can perfect the moment you captured, creating the ideal memory to look back on. Generative AI enables edits such as straightening and resizing, then harnesses in-painting and out-painting techniques to fill any gaps in the image. AI then determines the suitability of the results and handles any necessary post-processing.

Capture Expert-Level Results With Precision Tools

For amateur and expert photographers alike, Expert RAW enables the creation of professional-quality images. Using AI, Galaxy S24 features 24MP fusion, which combines images to get the most out of different resolutions. High resolution 50MP images provide more detail, while 12MP images provide multi-frame synthesis, which improves noise and dynamic range. Put together, they create the most incredible photo in any scenario. Add in HDR, which offers a more balanced range of brightness, color and contrast, and these tools let you edit like a pro to capture your best image yet.

Pro-Grade Editing for Amateurs and Experts Alike

Finally, for those wanting to take their photography chops to the next level, Enhance-X, Galaxy’s companion editing app, gives you even more creative control.

The latest version of Enhance-X arms you with a new feature: Camera Shift. Moments are fleeting and sometimes you only have a second to take your shot, which can leave the final result less compelling than you intended. Shooting from above can have the effect of making a subject seem smaller, while shooting from below can make it seem bigger or more powerful, and a straight-on angle makes a subject seem more relatable. Camera Shift lets you shift your photo’s perspective after you take your shot. Now you can focus on capturing the moment without worrying about having the perfect angle or camera position. Once you’ve taken your photo, Camera Shift lets you achieve the effect you want by using AI to adjust the angle and perspective.

[1] Size comparison of the Galaxy S23 Ultra 10x and Galaxy S24 Ultra 5x’s sensor and pixel capabilities. Dimensions are measured to the nearest integer.