Samsung’s Micro RGB is built on Samsung’s proprietary Micro RGB Technology, which arranges individually controlled red, green and blue micro RGB LEDs — each less than 100µm in size — in an ultra-fine pattern behind the panel. Unlike conventional backlighting, the architecture enables precision control over each red, green and blue RGB LED.

“Micro RGB achieves unprecedented precision in the control of micrometer-sized RGB LEDs, raising the bar for color accuracy and contrast in consumer displays,” said Taeyong Son, Executive Vice President and Head of the R&D Team of the Visual Display (VD) Business at Samsung Electronics. “With this launch, we’re setting the standard in the large-sized, ultra-premium TV market and reinforcing our commitment to next-generation display innovation.”

Micro RGB is powered by Samsung’s Micro RGB AI engine, which uses AI processing to fully optimize both picture and sound. This advanced technology analyzes each frame in real time and automatically optimizes color output for a more lifelike and immersive picture. With this AI engine, Micro RGB Color Booster Pro recognizes scenes with dull color tones and intelligently enhances colors across all content for a more vivid and immersive viewing experience.

Additionally, Samsung’s Micro RGB features Micro RGB Precision Color, ensuring colors are delivered as intended for maximum accuracy and vividness, with precisely controlled colors that achieves 100% color coverage of BT.2020, an international standard for color accuracy established by the International Telecommunication Union (ITU). The display also received ‘Micro RGB Precision Color’ certification from the Verband der Elektrotechnik (VDE), a leading German electrical engineering certification institute.

With Glare Free technology, Samsung’s Micro RGB minimizes reflections, even in bright lighting conditions for a more comfortable and focused viewing experience. Apart from providing next-generation performance, Micro RGB’s super slim metal design achieves a sleek, minimalistic profile to compliment any interior.

With Samsung Vision AI integrated, Samsung’s Micro RGB brings the latest state-of-the-art AI technologies including AI picture and sound, and a smarter Bixby voice assistant, powered by generative AI, which offers a more conversational and personalized experience for TV users to get more from what they’re watching without leaving the screen.

Samsung’s Micro RGB is also secured by Samsung Knox, the industry-leading security solution designed to protect users’ sensitive personal data, and Samsung’s 7-year free Tizen OS Upgrade program, which ensures ongoing software enhancements and long-term support.

After its debut in Korea, Samsung’s Micro RGB is set to launch in the U.S., with plans for a global rollout featuring a variety of sizes to meet customer needs.

To learn more about Micro RGB, visit, https://www.samsung.com/my/.

Do you know that Malaysians still love watching TV? According to Meltwater’s Digital Report 2024, Malaysians spend an average of 2 hours and 58 minutes per day watching TV[1] and streaming. Whether it’s an afternoon with a romantic K-drama or a late-night horror movie, TV remains a cherished pastime that enhances everyday life. Moreover, with content consumption becoming an increasingly personalised experience thanks to streaming being available in the palms of our hands, watching TV is also an activity that brings families closer.

Hence, to elevate your viewing experience, either dealing with afternoon sunlight streaming into the room or sharp lighting in a dark living space, the choice between a glossy TV and a glare-free TV becomes essential. This is where Samsung steps in to offer valuable insights.

Glossy screens are undeniably striking. They boast vivid colours and deep contrasts that make images pop. However, there’s a significant drawback: their shiny surface acts like a mirror, reflecting every light source in the room – it’s a lamp, a window, or even your own silhouette.

To tackle this issue, Samsung introduced Anti-Glare Technology to its OLED TV lineup, particularly the Samsung OLED S95D. Designed with practicality in mind, this technology uses an embossed surface with a special coating that diffuses light in multiple directions, so you can focus on what’s on screen rather than what’s around you. Imagine watching your favourite show without distractions, no matter the time of day or the room’s lighting conditions.

The environment plays a significant role in how a TV performs. Glossy screens excel in controlled lighting, such as a dimly lit home theatre, where their vibrant visuals truly impress. However, introduce natural light or a brightly lit room, and their magic quickly fades. Reflections overpower the picture, leaving you frustrated.

This is where the Samsung OLED S95D, powered by the NQ4 AI Gen2 Processor[2], stands out. It enhances every subtle detail with brightness-boosting technology and OLED HDR Pro[3], delivering vibrant visuals in any setting. Certified by Underwriters Laboratories Inc. (UL), this technology reduces light reflection on the screen, providing a more immersive viewing experience with fewer distractions. Whether you’re hosting a family movie night in the living room or catching up on the news in a sunlit kitchen, this TV show consistent, stunning picture quality. No more squinting or adjusting your seating position to avoid glare.

Comfort for Your Eyes

Have you ever noticed your eyes feeling tired after a long binge-watching session? The culprit might be the glare from a glossy screen. Constantly battling reflections puts strain on your eyes, making prolonged viewing uncomfortable.

Glare-free TVs provide the ideal solution. By reducing reflections, they offer a gentler viewing experience, allowing you to enjoy hours of content without discomfort and your eyes will thank you.

A Long-Term Investment

The initial appeal of glossy TVs may diminish over time, particularly as glare becomes a persistent annoyance. A global leader in the TV market for 18 consecutive years, Samsung set the seal on its OLED glare-free TVs deliver consistent performance, making them a reliable and valuable investment for the long term.

For more information on OLED TVs, please visit: https://www.samsung.com/my/tvs/oled-tv/s95d-65-inch-oled-4k-tizen-os-smart-tv-qa65s95dakxxm/

[1] Digital Report 2024, Meltwater, https://www.meltwater.com/en/blog/social-media-statistics-malaysia

[2] Viewing experience may vary according to types of content and format.

[3] The range of HDR luminance is based on internal testing standards and subject to change according to viewing conditions or specifications.