At CES 2020, Samsung joined BMW to showcase new approaches to creating the mobility experiences of the future with the world’s first commercialized 5G TCU (Telematics Control Unit).

BMW announced that 2021’s BMW iNEXT will be the first car in the world to be equipped with 5G technology from Samsung and HARMAN. The two companies have long served as a development partner to the BMW Group, and will continue helping automotive manufacturers develop vital innovations to serve the ever-changing needs of the rapidly evolving automotive market.

“As we enter the new decade of autonomous driving reality, we see great opportunities to experience many smart phone features that enable this new era of mobility as a service,” said Young Sohn, Corporate President and Chief Strategy Officer for Samsung Electronics and Chairman of the Board for HARMAN. “One of the core enabling technologies is 5G. 5G’s low latency, massive density, device awareness, and super-fast download speeds enable new capabilities and experiences critical for autonomous driving systems of this decade. We look forward to our close partnership with BMW to bring Samsung’s 5G TCU technology delivered to its next generation of cars and provide the ultimate driving experience.”

“For nearly 30 years, Samsung and HARMAN have been key partners for the BMW Group,” said Klaus Frölich, Member of the Board of Management of BMW AG, Development. “In 2021 we will launch the BMW iNEXT, the world’s first car with Samsung’s 5G technology, and we look forward to spreading this over the whole portfolio. Together, we can seamlessly connect the car to the world of our customers and beyond.”

Samsung and HARMAN showcased core automotive technologies including: ADAS, AI, semiconductors, memory, batteries, user interface, car audio, driver experiences, and 5G. The 5G-capable TCU brings together some of these key technologies and links external networks to onboard electronics systems and provides essential, real-time information to drivers in a range of road situations. Some of the key capabilities include downloading high-resolution HD maps in real-time and V2X (Vehicle-to-Everything) to deliver risk assessment and blind spot information to the driver. In addition, Samsung showcased its new conformal antenna technology, which can be integrated with the 5G-ready TCU, providing a replacement for the conventional external car shark-fin antenna, and supporting stable network connections.

At CES 2020, Samsung Electronics unveiled Digital Cockpit 2020, which utilizes 5G to link features inside and outside the vehicle and provide connected experiences for drivers and passengers alike.

Digital Cockpit 2020 is the third co-development between Samsung Electronics and HARMAN International, and combines Samsung’s telecommunications technologies, semiconductors and displays with HARMAN’s automotive expertise. The solution enables seamless two-way connections between the home, the office and all the other spaces that users may visit while providing personalized experiences and in-car infotainment. What’s more, smart features enabled through Bixby actively support the driver, further reinforcing safe driving.

Digital Cockpit 2020 incorporates eight displays inside the vehicle, as well as eight cameras. The solution utilizes Samsung Exynos Auto V9 SoC (System on Chip), a semiconductor for vehicle electronics, and Android 10, which allow for several features to be run at the same time.

Tailored Infotainment Delivery

Once the driver logs in using either facial recognition or a smartphone fingerprint reader, the Center Information Display can be used to show the driver’s schedule and a range of other information.

The Digital Cockpit’s Front Display provides visual navigation information and is positioned to ensure that the driver keeps their eyes on the road. It is equipped with QLED Local Dimming¹ technology and split-screen mode to allow passengers to make use of the display without distracting the driver.

The Dashboard Display, which is seamlessly incorporated into the vehicle’s interior design, is positioned under the Front Display and delivers visual notices and alerts.

When the driver activates Samsung’s Bixby voice recognition service, this display shows a Bixby animation that listens to the driver’s commands.

The Console Display is located under the Center Information Display. It can be set up to control various features and the functions of other displays, as well as the vehicle itself.

Passengers sitting in the back seats can connect their personal tablets to the Digital Cockpit and use them to control things like air conditioning, ambient lighting and vehicle speakers. They will also be able to enjoy multimedia content and other services provided by the system on their devices once they are connected.

When the driver or passengers connect their mobile devices to Samsung DeX² for vehicles, they will be able to read and work on documents from their PCs on the car’s Center Information Display. The display also has a feature that allows users to connect multiple mobile devices at the same time. Unlike the 2019 Digital Cockpit, the 2020 solution allows for these connections to be made wirelessly.

The Digital Cockpit 2020 also features multi-zone audio, which allows each passenger to listen to their own music via speakers embedded in the headrests of their seats.

Enhancing Safety According to Individual Needs

On the back of the vehicle, micro LEDs on the external tail lamps are used to form the 53.7-inch Tail Display. With V2X (Vehicle to Everything) communication technology and the Tail Display, the vehicle can share messages and communicate the driver’s status to parties outside the vehicle when required. For example, the display might show messages such as “roadworks ahead” and “pedestrians approaching”, among others.

Inside the vehicle, two 7-inch displays – one on the left and one on the right – serve as displays for the Camera Monitoring System, which replace the conventional side mirrors in the Digital Cockpit 2020. The system monitors possible risks on the rear lateral sides of the vehicle while the user is driving or parking. In addition, the driver can adjust the areas that the cameras monitor according to their preferences.

Meanwhile, the Cabin Talk feature allows the driver to conveniently talk to the passengers in the back seats without needing to turn their head.

Smarter “Bixby in the car” Actively Communicates with Drivers

Digital Cockpit 2020 operates based on the Android platform for cars. This allows Samsung’s integrated IoT platform SmartThings to work in tandem with the revamped “Bixby in the car” to enhance connectivity by allowing the vehicle to actively communicate with the driver. For example, when someone visits your house, Bixby in the car detects the visitor via SmartThings and notifies you of the visit. Not only that, but Bixby can also make suggestions regarding turning lights and home appliances on at your house while you’re on the way home.

What’s more, Bixby in the car also monitors the driver’s status via the Driver Monitoring System, and tailors its suggestions to the driver’s perceived needs. For example, when you are growing drowsy during a long-distance drive, the system may suggest turning on some music, or taking other precautions to combat drowsiness.

Smarter Bixby in the car establishes an environment that is carefully tailored to suit the driver’s needs and circumstances. What’s more, the system actively monitors the status of the vehicle (things such as engine oil levels), and Bixby alerts the driver when a visit to a maintenance shop is needed.

¹ Samsung’s QLED Local Dimming technology allows for the brightness in the screen to be selectively adjusted according to what is being displayed at the time

² Samsung DeX is a service that allows mobile devices to connect to and realize an environment similar to a PC anywhere, anytime

Samsung Newsroom spoke with Dr. Sean Olive, Acoustic Research Senior Fellow for HARMAN International, where he has worked since 1993. He directs the Corporate HARMAN X Sound Quality Group, whose research has mainly focused on the perception and measurement of sound reproduction including loudspeakers, room acoustics, automotive audio, headphones, and smart speakers.

Dr. Sean E. Olive, Senior Fellow, Acoustic Research HARMAN INTERNATIONAL

Q. What are the current music listening trends especially amongst a young generation and how does the context of listening to music influence our experience?

Music today is heard under many different contexts and environments often serving as an accompaniment to daily activities such as exercise, commuting, work, and shopping.

Among Millennials, digital streaming of music has become the preferred means to listen to music. They listen to 75% more music on a daily basis than Baby boomers.¹ A 2016 study from Northwestern University found that when it comes to music discovery, young people value convenience the most, favoring music services that are available across many platforms for easy access.

Moreover, new channels of digital music distribution such as music apps have made it easier for consumers to access a deeper catalogue of music from different artists and genres than ever before. Millennials in particular like to select their own tracks and tend to jump across platforms to hear the songs they like, and will skip songs they don’t like after hearing a few bars. We’ve moved from listening to entire albums from the same artist to listening to individual tracks from multiple artists across different genres, which has not only significantly affected our experience, it impacts how music is created, recorded and distributed.

Q. Does the equipment matter when we’re listening to music or does a great song suffice?

Good equipment can’t fix a bad song or performance but it can make it sound wonderful. Good equipment allows us to hear all the notes of the music from the lowest pipe organ note to the highest overtones of the piccolo accurately reproduced with correct spectral balance and dynamic nuances. There is nothing more exciting than to experience a Beethoven Symphony reproduced through your audio system at home at concert levels without strain or compromise.

Q. What are some practical tips on how we can improve the quality of the music we listen to on a regular basis, including improving our listening experience?

For headphone listening, the fit and seal of the cup or ear-tip is critical to hearing good bass. If sound leaks out of your ear you are less isolated from background noise and will hear less bass.

For loudspeaker listening, proper placement is critical to achieving balanced sound and stereo imaging. The stereo speakers should be equidistant from the listener at an angle of ± 30 degrees in order to hear instruments properly distributed between the speakers. Moving them 1-2 meter away from the walls can reduce excess bass or muddiness. The speakers should be angled towards the listening spot with the tweeter at the same height as the ears of a seated listener.

Q. What does a listener need to pay attention to when they choose the device on which they listen to music?

Many speaker systems, particularly portable Bluetooth systems have limitations in how much bass they can reproduce particularly at higher volume levels. To hide this fact they will sometimes add extra upper bass, or for active speakers, they will reduce the bass as you turn up the volume making it sound thin and anemic. Apart from that, listen to tracks with instruments that cover the entire spectrum and listen for how smooth and even-balanced the sound is. The spectral balance should be smooth and even and sound neither bright/dull, or too full/thin. When you turn up the volume, the balance shouldn’t change significantly or get harsh and fuzzy (an indication of distortion).

Lexicon SL-1

Q. HARMAN launched Lexicon SL-1 recently. What are HARMAN’s expectations for the launch?

Musicians are probably familiar with the Lexicon brand, which invented digital reverberation. This is truly a unique loudspeaker in that the sounds radiated from it range from a narrow focus for an intimate sound to a very broad omnidirectional pattern without a significant change to the timbre of the sound. This gives you the option of hearing a very focused sound or a very spacious sound depending on the choice of music, room acoustics or personal taste. The so-called stereo sweet spot can also be beamed to wherever the listener chooses to sit.

Q. With technological innovations in audio technology, can more people become audiophiles and learn to appreciate high quality audio production and subtle differences that elevate the music to another level?

It is clear from HARMAN’s sound quality research over the past 25+ years that most naive listeners can hear and appreciate better sound quality when given the opportunity to compare different products side by side whether it’s loudspeakers, headphones or lossless versus low-bit MP3 music. With the decline of brick-and-mortar audio stores replaced by internet sales there are fewer opportunities to test products side by side. So, we have to figure out how to educate and reach more consumers on what is good sound, better communicate the benefits, and make it easier for them to find and achieve critical listening. The opportunities are huge since audio is consumed everywhere (car, home, cinema, work, gym and on-the-go). For example, we are working on a consumer-focused version of our listener training software called “How to Listen” that we hope to make available soon.

Q. How can you meet the balance between professional level sound quality and popularization?

HARMAN makes audio products for both professional and consumers. The sound quality targets are essentially the same. Any film, television, or music track mixed on a JBL professional monitor or AKG headphone should sound much the same on our higher quality consumer products. The differences mainly lie in the industrial design, features and user experience.

HARMAN Luxury Audio Studio in Munich, Germany

Q. HARMAN recently opened a luxury studio in Munich, Germany. Could you tell us a little bit about the studio and the features of the studio that you want people to know about?

Dedicated to the Art of Listening, the new Luxury Studio celebrates and showcases HARMAN’s award-winning luxury audio brands through a uniquely immersive approach.

HARMAN’s Luxury Audio Group boasts five prestigious brands—JBL Synthesis, Mark Levinson, Revel, Lexicon and ARCAM—which together deliver the most advanced high-performance audio systems available anywhere in the world. The HARMAN Luxury Audio Studio was designed to serve not only as a billboard for these remarkable, award-winning brands, but to offer HARMAN’s customers and partners the opportunity to interact with them in a wholly original way.

Resembling a musician’s loft, the studio contains a stereo lounge with a vinyl record wall and a conference room. Everything in the studio was designed using materials chosen for their acoustic properties, with vintage layers and textures throughout the space. Completing the studio is a state-of-the-art JBL Synthesis 7.4.4 home theater with Dolby Atmos® to be used as a testing ground for HARMAN’s latest products while providing a luxury in-home experience certain to impress audiophiles and audio professionals alike.

Q. Is there any HARMAN technology applied to Samsung products?

Yes, one example is the new AKG Headphones like the N5005 and N700, and Samsung Galaxy Buds. These new products are designed to conform to the HARMAN Target Curves, which is based on HARMAN X’s research into listener sound quality preferences. The sound profile is very precise and refined, and preferred by the majority of listeners we’ve tested.

In addition, there are already ongoing collaborations between Harman and Samsung in Lifestyle, Professional and Automotive spaces. HARMAN’s expertise, technologies and markets are a natural compliment to Samsung’s so it only makes sense that such collaborations continue.

Q. What will the future look like in the way we listen to music?

We listen to music today more than ever, and this will continue. Autonomous driving is one example where humans will have more free time to actively listen to music with full attention. As we better understand the science of how music and our mode of listening affect our health and wellbeing, we will become more aware and motivated to become active listeners.

¹ Digital Music News : Millennials Listen to 75% More Music Than Baby Boomers, Study Finds (June 2, 2016)

Just one year after offering CinemaCon attendees a first look at its initial Cinema LED screen, Samsung Electronics will officially launch its new Onyx brand at this year’s event. All venues featuring Samsung’s enhanced screen will operate under the “Samsung Onyx Theater” name moving forward.

Inspired by the gemstone of the same name, the Samsung Onyx brand alludes to the display’s ability to showcase cinema content with true, deep and realistic black colors. Combining an infinite contrast ratio and specialized low-tone grayscale settings, this pinpoint representation produces brighter and more detail-rich content.

“By aligning brilliant, uniform color presentation with LED picture quality and crystal-clear audio, the Samsung Onyx screen invites movie enthusiasts into the most immersive and memorable viewing arena available and repositions the theater as an entertainment haven,” said Seog-gi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “We are thrilled to deliver a new and exciting theater experience to operators, managers and consumers around the world, and we look forward to working further with leading decision-makers in the movie industry to usher in the next generation of cinema.”

The Next Generation of Cinema

Available in variations extending between 5 and 10.3 meters (16.4-33.8 ft.) in width, the Samsung Onyx display accommodates any venue configuration while delivering visual quality, technical performance and reliability beyond that of traditional projector-based operations. With the 4K model earning validation as the world’s first Digital Cinema Initiatives (DCI)-certified theater display, the Samsung Onyx translates the combination of advanced LED and High Dynamic Range (HDR) picture quality to lifelike big screen content.

CinemaCon 2018 attendees also will be among the first to experience the Samsung Onyx’s powerful multi-sensory viewing environment. Each Samsung Onyx screen features state-of-the-art surround sound from HARMAN International, bringing scenes to life through clear and consistent audio. This integration eliminates rearward bias by expanding the audio “sweet spot” within Onyx theaters, and ensures that all attendees can enjoy the same presentation regardless of seat location.

Samsung will also preview the Onyx’s ready-made sequel at CinemaCon 2018. The 3D Onyx Cinema LED screen makes 3D movie content more realistic through enhanced brightness and consistent color amplification. Glass-wearing viewers can now enjoy subtitle text, images and even minor visual details with unprecedented clarity, and without the dark, blurry shadowing and potential dizziness that can occur in traditional 3D movie theaters.

Expanding Presence through Worldwide Partnerships

The Onyx’s debut at CinemaCon 2018 comes as Samsung continues to expand its presence among global cinema operators and audiences. Last week, Samsung and partner Moving Image Tech (MIT) opened the first U.S. Onyx theater at Hollywood’s Pacific Theatres Winnetka w/XD. Samsung also recently announced partnerships with Golden Screen Cinemas – the largest cinema company in Malaysia, with 35 venues and 328 screens throughout the nation – and Cineplexx Cinemas – the largest cinema company in Austria, with 171 screens nationwide – to bring the Onyx screen to movie-goers in each country. The first locally revamped Samsung Onyx theaters are expected to open in Kuala Lumpur and Vienna, respectively, later this year.

“As the heart of the American film industry, Hollywood is an appropriate and symbolic location to introduce a game-changing technology in the Samsung Onyx for movie producers and consumers,” said Ron Gazzola, SVP, Sales and Marketing, IT B2B Division at Samsung Electronics America. “We are excited to revolutionize the cinema experience, and look forward to sharing the Samsung Onyx with even wider audiences both in the U.S. and throughout the world.”

As more theaters upgrade to the Onyx screen, Samsung is working with cinema content developers to ensure that the display can optimize upcoming films. Samsung will collaborate with leading cinema technology services provider Ymagis Group and its Eclair content development business unit to deliver EclairColor^® HDR-compliant pictures that shine on the Onyx screen. CinemaCon 2018 attendees will get a sneak peek at the benefits of this alliance, as Samsung will unveil EclairColor-enhanced visuals on its next-generation display. Samsung additionally has forged a partnership with Hollywood-based post-production company Roundabout to develop specialized Onyx-ready HDR content.

“Today’s movies feature the most sophisticated production and advanced graphics ever, and producers and directors need powerful theater technology to showcase their works as intended and at optimal quality,” said Jean Mizrahi, president and co-founder of Ymagis Group. “We anticipate dynamic and powerful cinema displays like the Onyx becoming the accepted industry standard in the coming years, and we are honored to partner with Samsung to drive change throughout the industry and ultimately improve the content experience for cinema-goers everywhere.”

At CinemaCon, Samsung will additionally highlight its partnerships with production equipment businesses, such as the new research and development initiative performed in conjunction with Arnold & Richter Cine Technik (ARRI), a Munich-based designer and manufacturer of specialized motion picture camera and lighting systems, to create Onyx-optimized content. Samsung is also collaborating with GDC Technology, a leading global provider of end-to-end digital cinema solutions, to develop Onyx-compatible cinema servers.

Taking place April 23-26, 2018 at Caesar’s Palace in Las Vegas, CinemaCon is the official convention of the National Association of Theater Owners with participants from more than 80 countries expected to attend.

For more information about Samsung Onyx, visit: https://displaysolutions.samsung.com/led-signage/onyx.