Samsung Electronics is further expanding its HDR10+ streaming content offering with the addition of Google Play Movies to the services that support its next-generation picture-quality technology.

Google Play Movies, the video streaming service operated by Google, started to support HDR10+ content in July this year. The HDR10+ service is now available on Samsung Smart TV in 117 countries including North America, Europe and Korea.

Users can now enjoy high-resolution HDR10+ 4K HDR content on the Google Play Movies, with numerous HDR10+ titles available such as Joker, Aquaman, Wonder Woman, Shazam!, and Crazy Rich Asians. Google Play Movies plans to support HDR10+ technology on other additional platforms in the future as well.

HDR10+, which is the HDR industry standard led by Samsung Electronics, brings consumers perfect picture quality experience by optimizing brightness and contrast scene by scene for enhanced three-dimensional videos and accurate color expression.

Samsung Electronics formed HDR10+ LLC (HDR10+ technology joint venture) in 2017 and started to engage in certification programs in 2018.

Google Play Movies’s support for HDR10+ is expected to accelerate the expansion of the HDR10+ standard alliance, which already has 108 partners worldwide.

“We are pleased to expand partnerships with the top global streaming providers,” said Younghun Choi, Executive Vice President and Head of R&D team, Visual Display Business at Samsung Electronics. “We will continue to strengthen the leadership of our HDR standard and lead the innovation in TV technology in the global market.”