▲ Samsung Neo QLED 4K TV (QN85F)

Samsung Electronics today announced that its smart TVs and monitors will now support Netflix shows and movies in HDR10+[1]. With HDR10+, viewers can enjoy richer contrast, deeper colors and stunning visual depth, making their favorite Netflix titles more immersive than ever.

“HDR10+ enhances the way we watch content, delivering deeper contrast and more vibrant colors for a truly cinematic experience,” said Taeyong Son, Executive Vice President of Visual Display Business at Samsung Electronics. “We are excited to bring this technology to Netflix’s 300 million plus members and will continue collaborating with various partners to expand HDR10+ support across our product lineup and the broader streaming ecosystem.”

HDR10+ is a next-generation high dynamic range (HDR) technology pioneered by Samsung, designed to optimize picture quality scene by scene. By dynamically adjusting brightness and contrast levels, HDR10+ ensures that each frame is displayed with exceptional clarity and detail, staying true to the creator’s intent.

With this integration, viewers can experience enhanced realism and depth across a growing library of HDR10+ content, making every scene feel more lifelike. HDR10+ content on Netflix will be accessible on 2025 Samsung Neo QLED, OLED and Lifestyle TVs — as well as 2025 and 2024 monitor models — with support for additional models in the future.

This launch marks a significant step in expanding HDR10+ content, bringing enhanced picture quality to more viewers. In addition to Netflix, Samsung is actively working with a growing network of industry partners to further extend HDR10+ support.

For more information on Samsung TV, visit: https://www.samsung.com/my/tvs/why-samsung-tv/

[1] Samsung co-established HDR10+ Technologies LLC in 2018 to provide a royalty-free, open dynamic metadata standard in the industry.

Not only do movie theaters provide lifelike pictures and visuals in ultra-high resolution, but they also control the amount of ambient light in the room in order to highlight the scene shown on the screen. Given that these theaters are built specially to provide such conditions, the at-home experience is never quite the same given that it is harder to control the amount of light in a room depending on the time of day.

But what if we were able to replicate the picture quality at home the way a content creator intended it to be seen? How can we bring the movie theater experience home?

The answer lies within Samsung Electronics’ 2021 Neo QLED TVs, which come with the latest HDR10+ Adaptive standard. Not only do the TVs provide premium viewing experiences, but they are also able to optimize the picture quality regardless of any reflection, luminance and interference brought about by the indoor lighting condition. Samsung Newsroom has pulled the curtains back to find out what HDR10+ Adaptive is and just how it works.

True-to-Life Picture Quality for Impactful Viewing

HDR10+ is the latest advanced High Dynamic Range technology, which Samsung has been incorporating into their UHD and above TVs since 2017 and is also featured in the 2021 Neo QLED TVs. It intelligently adapts your TV to optimally display UHD content the way it was meant to be seen with all the true-to-life highlight and shadow details. HDR10+ uses dynamic tone mapping to enhance the color and contrast and directs the screen to accurately display high dynamic range content on a scene-by-scene or even on a frame-by-frame basis.

HDR10+ is a royalty-free, open standard, accessible to any device maker to adopt and certify their own compatible devices using HDR10+ metadata syntax. This means that Samsung has been able to build complete control over on-screen picture quality into their TV lineup for true-to-life viewing experiences. HDR10+’s metadata also offers flexible reference tone and mapping curve definition for content creators, such as film producers and engineers, allowing them to deliver more impactful images exactly as they intend them to be seen.

AI Analysis for Optimum Experiences Even in Home Lighting Conditions

Samsung’s 2021 TV lineup also supports HDR10+ Adaptive, a technology that improves the HDR10+ viewing experience in users’ homes regardless of the lighting conditions. Samsung’s 2021 TVs come with the HDR10+ Adaptive standard which supports Filmmaker Mode¹ and adapts to brighter rooms so that customers can enjoy true cinematic experiences when viewing HDR10+ movies and television programs in various environments at home.

On the 2021 Neo QLED TVs, HDR10+ Adaptive harnesses its AI engine to analyze the viewing environment, including the lighting, brightness and even reflections using the sensors equipped on the TV. The results are then incorporated into the dynamic metadata, and then through four further steps, the brightness and contrast of a scene are optimized. HDR standards are typically designed with a dark room in mind, similar to that of a movie theater. However, with HDR10+ Adaptive, viewers are guaranteed to see the original creators’ intent regardless of the lighting condition or the time of the day.

Youngwook Son, an engineer at the Visual Display Business at Samsung Electronics, has been spearheading the development of the feature with his team. “HDR10+ is a premium feature that is geared to optimize the TV’s picture quality by fine-tuning the scene while preserving the original creator’s creative direction. HDR10+ Adaptive takes this one step further by allowing the TV to optimize the picture based on the surrounding lighting conditions, finally allowing TVs to provide a similar viewing experience to those found in dark environments, such as movie theaters.”

HDR10+ Marks Its Two-Year Anniversary with 120 Partners and Over 2,000 HDR10+ Content

The HDR10+ standard was introduced 2 years ago and now has 120 related partners. HDR10+ has robust support across the industry, with several thousand different products from multiple manufacturers offering HDR10+ supported devices. Currently, over 3,100 different TVs and projectors from more than 20 manufacturers support HDR10+. Furthermore, devices including smartphones, tablets and Blu-ray players also support the standard.

Streaming platforms like Amazon Prime Video, Google Play, YouTube and others have helped make accessible thousands of hours of premium content, delivering a wide array of viewing choices to certified HDMI devices. There are now over 2,000 pieces of content available to users that support the HDR10+.

HDR10+ is the only dynamic HDR technology supported on YouTube, which provides content creators and viewers alike with the unique opportunity to have the access to enhanced, premium HDR content right at their fingertips. With the rise of vertical video production and consumption, the standard gives content creators a unique opportunity to film and view user-generated content across any HDR10+ device.

“There are numerous technologies involved in creating the perfect scenes for the ultimate viewing experience,” noted Younghun Choi, EVP and Head of R&D Team, Visual Display Business at Samsung Electronics. “HDR10+ Adaptive is one of the core technologies that enable us to enjoy the pristine picture quality that we enjoy watching today. Samsung will continue to invest and upgrade users’ viewing experiences in line with the latest technological advancements and trends in the home entertainment industry.”

¹ Filmmaker Mode is a viewing mode, which allows viewers to enjoy movies and TV shows the way the filmmakers intended them to be seen. Various Hollywood directors, including Christopher Nolan and James Cameron, are known to have advocated for the feature in August 2019.