Samsung Electronics Co., Ltd and Google Cloud today announced an expanded partnership to bring Google Cloud’s generative AI technology to Ballie, a new home AI companion robot from Samsung. Available to consumers this Summer, Ballie will be able to engage in natural, conversational interactions to help users manage home environments, including adjusting lighting, greeting people at the door, personalizing schedules, setting reminders, and more.

“Through this partnership, Samsung and Google Cloud are redefining the role of AI in the home,” said Yongjae Kim, Executive Vice President of the Visual Display Business at Samsung Electronics. “By pairing Gemini’s powerful multimodal reasoning with Samsung’s AI capabilities in Ballie, we’re leveraging the power of open collaboration to unlock a new era of personalized AI companion—one that moves with users, anticipates their needs, and interacts in more dynamic and meaningful ways than ever before.”

Ballie will use Gemini’s multimodal capabilities along with proprietary Samsung language models to process and understand a variety of inputs, including audio and voice, visual data from its camera, and sensor data from its environment. This will allow it to adapt its behaviors and responses in real-time. For instance, if you’re not sure what to wear to work in the morning, you can turn to Ballie for advice. Users could ask, “Hey Ballie, how do I look?” and Ballie can respond with styling recommendations, such as trying new accessories or adding a colorful shirt.

With enhanced reasoning enabled by Gemini, Ballie will be able to help users manage not only their home, but also their health and wellbeing. For example, a user could tell Ballie, “I feel tired today.” Ballie could then use Gemini’s grounding in Google Search to give tailored advice on how to improve their energy levels, including sharing recommendations from trusted sources on how to get more exercise, optimize their sleeping environment, or monitor their sleep patterns.

This partnership announcement builds on the successful integration last year of Gemini on Google Cloud into Samsung’s Galaxy S24 smartphone series. With Ballie, Samsung and Google Cloud are exploring how to bring their generative AI collaboration to a wider range of devices.

“With Gemini on Google Cloud, Samsung is demonstrating how to deploy generative AI at scale, integrating it directly into the heart of their popular products,” said Thomas Kurian, CEO, Google Cloud. “This expanded partnership with Samsung underscores our commitment to delivering reliable, enterprise-grade AI that drives lasting value for our customers – and their customers.”

To learn more about Ballie Home AI Companion, visit here.

About Google Cloud
Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.

Samsung Newsroom attended the final Tech Forum session, titled “Understanding Home, Understanding You: Rethinking the Role of the Home in the Era of AI,” to examine the transformative potential of AI in smart home innovation and the need for collaboration to deliver on the promise of Home AI.

▲ (From left to right) Tobin Richardson, Jaeyeon Jung, Patrick Chomet and Carolina Milanesi

Smart UI as the Gateway to Home AI

User interface (UI) is a critical element in the Home AI experience, serving as the bridge between users and their mobile devices, TVs, home appliances and more.

▲ Patrick Chomet from Samsung Electronics

“UI is a key area in the age of AI,” said Patrick Chomet, Mobile Strategy Advisor at Samsung Electronics. “With the advent of LLM multimodal AI, a big shift has taken place in User Interface (UI), enabling people to get things done in natural and simple ways such as gesture, voice or text interaction. Users no longer needs to understand devices, rather the device should understand the user’s intent.”

He explained how intelligent user interfaces not only enable more intuitive interactions but also procure deeper understandings of user context and intent, which brands can use to optimize in-home solutions.

▲ Jaeyeon Jung from Samsung Electronics

“We have implemented an intuitive and concise UI for various SmartThings features,” said Jaeyeon Jung, Executive Vice President and Head of SmartThings Team at Samsung Electronics.

She engaged the audience with examples of our latest SmartThings functions including Quick Remote, a feature that enables users to control their TVs with a connected Galaxy smartphone; 3D Map View, a feature that allows users to manage their entire home and check energy consumption through Galaxy smartphones and tablets; and Home Insight, a feature that provides timely home reports and delivers personalized recommendations to users.

The Role of Platforms and Standardization in Shaping Smart Homes

 The panelists then delved into the efforts required to make Home AI a reality. Moderator Carolina Milanesi, CEO and founder of Heart of Tech and President at Creative Strategies, introduced the topics of integrated AI platforms and industry standards to guide the discussion.

“As we scale our AI platform to reach across applications, services and multiple devices, the experience can be optimized around the user,” said Chomet. “User context and richer insights can be gathered to deliver relevant and truly personalized experiences.”

▲ Jaeyeon Jung and Patrick Chomet from Samsung Electronics.

“The SmartThings platform is 10 years in the making and while the concept of a smart home isn’t new, AI technology is what is truly creating the intelligent home” added Jung, highlighting how a consistent and connected AI platform empowers users to enjoy effortless convenience from anywhere. “The transition from a device-centric philosophy to an AI-powered, user-centric one provides users with a personalized, connected experience that feels like home — no matter where they are.”

▲ Tobin Richardson from the Connectivity Standards Alliance

Tobin Richardson, President and CEO of the Connectivity Standards Alliance (CSA), noted the importance of industry standards in building an ecosystem in which devices can be connected simply, securely and seamlessly.

“Building blocks for AI in the home are grounded in seamless connectivity, with AI relying on device interoperability to thrive. A common language like Matter enables devices to communicate effortlessly, setting the stage for AI innovation,” he said, highlighting that the goal is not just to create a connected experience but to foster a robust and trustworthy industry while making smart homes more accessible and reliable.

“Alliance Members like Samsung are doing remarkable work in the AI space, showcasing how technology can adapt to users’ needs, creating a smarter and more personalized living experience,” said Richardson, reaffirming the company’s dedication to collaboration. “I am continually inspired to see how these advancements are shaping the future of connected homes.”

A More Personalized, Secure Smart Home

Addressing concerns regarding the challenge of providing personalized experiences in homes shared by multiple people, Chomet spoke on how AI technology can understand intent and context to provide an optimized experience for each user. He emphasized that Samsung will innovate for multi-device connectivity, rather than individual products.

▲ Patrick Chomet, Jaeyeon Jung and Tobin Richardson

Jung also cited practical cases of how Samsung Health and SmartThings are connecting data and devices to provide hyper-personalized health experiences. For example, Samsung Health and SmartThings can optimize sleep environments by automatically adjusting temperature and humidity based on users’ sleep patterns and the environmental conditions they live in. When Galaxy devices recognize that users have been exercising, SmartThings will activate appliances such as air conditioners and washing machines upon their return home.

▲ Carolina Milanesi poses questions to the panelists.

The discussion then touched on the critical role of security and the protection of personal information in smart homes.

“Samsung places the highest priority on security in every aspect,” said Jung. She highlighted how Knox Matrix safeguards the smart home ecosystem while Knox Vault protects hardware.   “By integrating the expansive SmartThings ecosystem and AI with the robust security of Samsung Knox, users can enjoy personalized smart living experiences safely.”

“With more than eight out of ten consumers stating that security is ‘important’ or ‘very important’ to them, security and privacy protection are key factors,” said Richardson, echoing the importance of trust in connected devices. “Matter, our next-generation smart home standard, is built with security in mind and offers a level of trust and clarity users can rely on.”

The Home AI session highlighted the advancements AI brings to creating smarter, safer and more adaptive living spaces. By combining hyper-personalized experiences with advanced security measures, Samsung’s innovations are paving the way for a new era of intelligent, connected homes that integrate into every aspect of daily life.

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▲ Bixby displays the day’s schedule on the refrigerator’s screen.

Personalized Scheduling Assistance Powered by Bixby’s Voice Recognition

When asked, “Tell me my schedule for today,” Bixby instantly displayed the day’s agenda linked to the connected account on the Bespoke 4-Door Refrigerator with AI Family Hub. Bixby’s ability to distinguish between multiple voices[1] allows each household member to access information from their personal account.[2]

Additionally, Bixby offers an accessibility feature[3] that automatically syncs and transfers phone settings with connected appliances through voice recognition. For instance, if large print mode is activated on a user’s phone to accommodate vision impairments, the setting will automatically sync with the Family Hub refrigerator and display information in the same large text format for improved usability.

In addition, Bixby is useful for retrieving photos or locating a misplaced smartphone.

From Recipe Recommendations To Automated Cooking Settings

▲ Bixby helps make the most of food ingredients.

Bixby generated a list of food ingredients on the refrigerator screen when asked, “Are there any ingredients nearing their expiration date?” Noting that cream cheese and eggs were about to expire, Bixby suggested a selection of dishes when a request was made for recipes using those ingredients. Finally, Bixby promptly began preheating the Bespoke Slide-in Range when instructed to choose the first recipe and send to the oven.

Bixby’s ability to set cooking times and temperatures with just a few simple voice commands highlights the convenience of Samsung’s Home AI technology. Integrated with AI, Samsung’s appliances streamline meal preparation — changing a traditionally time-consuming process into something more efficient and manageable. Bixby and the Bespoke 4-Door Refrigerator with AI Family Hub’s AI Vision Inside feature provide helpful tools for navigating everyday cooking, simplifying the kitchen experience for those who often struggle to decide what to make.

Intelligent Home Monitoring and Management While Users Are Away

▲ AI-powered appliances handle cleaning tasks when users are away and send cleaning report notifications to their smartphone.

Home AI revolutionizes household management by utilizing mobile GPS and appliance sensors to detect when no one is home, enabling devices to automatically initiate regular maintenance tasks.[4]

With schedules set through SmartThings, appliances can begin operations like cleaning and laundry when the house is empty. The Bespoke Jet Bot Combo AI empties its dustbin and cleans the floors, while the Bespoke AI Laundry Combo performs a drum cleaning cycle.[5] Progress can be monitored remotely through SmartThings notifications, such as cleaning reports, delivered directly to smartphones.

Appliances can complete tasks like cleaning and laundry before anyone arrives when users pre-set return times, offering an efficient and hands-off experience. Home AI brings a new level of convenience to daily life, creating a home environment that is consistently comfortable and refreshed.

Intruder Detection and Monitoring for Enhanced Home Security 

▲ The Bespoke Jet Bot Combo AI responds to movement by navigating to the area and monitoring the situation using its camera.

Even when the household is away for an extended period, Samsung’s AI appliances can keep the home safe through real-time video monitoring and intrusion detection. During a demonstration in the Home AI exhibition, sensors in nearby appliances identified movement and directed the Bespoke Jet Bot Combo AI to the detected location. Functioning like a CCTV, the robot vacuum monitored the situation using its camera and sent an alert to the registered user’s account.

In this way, appliance sensors will detect suspicious activity while the user is away if the intruder detection feature[6] is activated. Notifications are sent via SmartThings, allowing users to view live monitoring footage and quickly assess the situation. For an added layer of security, AI appliances can also alert linked security services if they determine the activity to be a potential intrusion.

Reliable AI Appliances, Backed by Robust Security

Above all, Samsung’s interconnected AI appliances offer peace of mind with their robust security features. The company’s smart appliances[7] are safeguarded by the Samsung Knox security solution, protecting personal data from malicious software and external threats while significantly enhancing data safety within the home.

Additionally, appliances connected to Wi-Fi can monitor each other’s security status through Knox Matrix.[8] If a threat is detected, the affected device is disconnected from the network — and the user is immediately notified.

The Home AI exhibition at CES 2025 highlighted unmatched convenience and an impressive array of features, driven by advanced security and voice recognition technology. Samsung’s vision of interconnected AI appliances that seamlessly integrate into the household — proactively supporting and streamlining daily operations — reflects a forward-thinking approach to innovation that is quickly becoming a reality.

[1] Voice recognition feature that switches Family Hub accounts to provide personalized information such as schedules, phone location and photos will be introduced in 2025.

[2] Samsung, Google and Microsoft accounts are supported.

[3] Synchronization of smartphone accessibility settings will be introduced in 2025.

[4] Features like dust bin emptying or washing machine drum cleaning when a user is away will be introduced in 2025.

[5] Requires Smart Control feature to be activated.

[6] Monitoring service linked to home appliance sensors will be introduced in 2025, and the security alert service will be introduced after 2026.

[7] Samsung Knox is applied to select smart home appliances launched in 2018 and later. Timing of introduction may vary by product and technology.

[8] Designed to encrypt shared data between devices, the Knox Matrix credential synchronization feature was introduced to the Bespoke 4-Door Refrigerator with AI Family Hub in 2024. Expansion of Knox Matrix to key new Bespoke AI appliance models is planned for 2025.

Samsung Newsroom took an inside look into how Samsung’s Home AI will shape the future of home living.

▲ Samsung introduced a convenient and safe Home AI experience focused on Ease of Use, Care and Saving (energy efficiency).

Security First: Enhancing Connectivity and Safety

Security is at the core of Bespoke Home AI. Samsung has made protecting user data a top priority by leveraging Knox technology to ensure greater security for homes. With this safety in mind, SmartThings is rapidly expanding its integrated ecosystem — providing enhanced security in a connected environment where devices monitor each other’s security status.

▲ Samsung has enhanced the safety of connected home appliances through Knox,[3] becoming the first company in the consumer electronics industry to receive UL Solutions’ highest rating of “Diamond” and holding the largest number of certifications in the industry for IoT security.

Home AI: Technology That Understands Users’ Tastes and Their Living Spaces

▲ The BESPOKE AI Lifestyle Zone

The BESPOKE AI Lifestyle Zone demonstrated various connected experiences with Samsung home appliances including the Bespoke 4-Door Refrigerator with AI Family Hub, the Bespoke AI Laundry Combo, the Bespoke Jet Bot Combo AI and the Bespoke Slide-in Range.

▲ Bixby can recognize a user’s voice and switch to their individual Family Hub account when they ask about their daily schedule.[4] If a user has large print mode enabled on their phone, the accessibility feature automatically syncs with the Family Hub refrigerator screen when they speak.

▲ Home AI helps reduce wasted ingredients and saves user’s time with the Bespoke 4-Door Refrigerator with AI Family Hub’s AI Vision Inside[5] and Bixby. When a user asks Bixby if there are any ingredients nearing their expiration date, the voice assistant provides a list. A follow-up request for recipes prompts Bixby to suggest tailored recommendations[6] using those ingredients. Bixby can then send the recipe instructions to the Bespoke Slide-in Range, automatically setting the temperature and cooking time.

▲ When mobile GPS and home sensors detect that users are away, appliances can autonomously operate in a Home AI environment to match users’ preferences. Noisy tasks like the Bespoke Jet Bot Combo AI emptying its dust bin[7] or the WindFree Air Conditioner drying its interior can be handled while users are away.

If sensors detect suspicious activity while family members are away, the Bespoke Jet Bot Combo AI moves to the location to assess the situation with its internal camera and sends a SmartThings notification to the user’s mobile device for real-time video monitoring. If an intrusion is identified, an alert will immediately be sent to the user’s connected security provider.[8] Furthermore, Samsung appliances proactively prevent everyday dangers. For instance, the Bespoke AI Induction cooktop[9] will automatically adjust its power to prevent any accidents if left on for too long.[10]

Video displays presented Samsung’s Multi Device Experience (MDE) features and highlighted the values of Ease of Use, Care and Saving — showcasing the WindFree Air Conditioner that customizes operation according to usage patterns, the Bespoke Jet Bot Combo AI that records videos of pets[11] with a built-in camera and sends a notification to SmartThings and the SmartThings energy usage report[12] that makes energy use more efficient.

AI Home Touch Screens Easy Control Anytime, Anywhere

AI Home[13] touch screens allow users to reduce the burden of household chores and easily control their connected Samsung home appliances from the comfort of their home.[14]

The Screens Everywhere Zone showcased a refrigerator with a new 9-inch AI Home screen and the new Bespoke AI Washer and Dryer set with 7-inch AI Home screen, both introduced this year. Appliances equipped with AI Home can be controlled securely without the need for a separate hub.

▲ The Screens Everywhere Zone

Whether listening to music or on a call, users can move seamlessly between rooms and continue watching content on connected devices throughout their home.

Samsung’s Bespoke Home AI is designed to adapt to individual lifestyles — evolving alongside technological advancements to create a connected experience[15] that delivers greater convenience, safety and efficiency.

[1] The information provided herein is based on Samsung’s current business plans and projections for 2025 including details on products and functions that are currently under development and may not yet be commercially available. Availability, launch timelines and locations and specifications of these products and functions are subject to change at Samsung’s discretion and may depend on factors such as market conditions and regulatory approvals.

[2] Bixby availability may vary depending on the country. Bixby only recognizes certain accents and dialects of English (U.K.), English (U.S.), English (India), French (France), German (Germany), Italian (Italy), Korean (South Korea), Mandarin Chinese (China), Spanish (Latin America), Spanish (Spain) and Portuguese (Brazil).

[3] Samsung Knox is applied to select smart home appliances launched in 2018 and later. Timing of introduction may vary by product and technology.

[4] New planned features to Bixby in 2025 include voice recognition, guidance for Family Hub-linked account schedules and synchronization of smartphone accessibility settings. The launch timeline may vary by country. Bixby text may differ from actual sentences used.

[5] As of April 2025, AI Vision Inside can recognize 37 food items like fresh fruits and vegetables. Unrecognizable items may be listed as blank. AI Vision Inside cannot identify or list food items in the fridge door bins or freezer. AI Vision Inside recognizes food items based on deep learning models which may be updated periodically to improve accuracy. Users may need to manually check and adjust the list to ensure accuracy.

[6] Recipe recommendations accessible through AI Home utilize AI (based on deep learning models which may be updated periodically to improve accuracy). Users can access AI recipe recommendations through the “Food” service within the SmartThings App in the AI Home menu. A Wi-Fi connection and a Samsung account are required. A separate device (e.g. a laptop, desktop or mobile device) may be required to create or log into a Samsung account and enjoy the features available on AI Home. AI Home is Samsung’s network-based service that includes apps and other smart features available through select devices.

[7] Dust bin emptying feature when a user is away will be introduced in 2025. Users must download the SmartThings app, available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. The launch timeline may vary by country.

[8] Monitoring service linked to home appliance sensors will be introduced in 2025, and the security alert service will be introduced after 2026. The launch timeline may vary by country.

[9] Product is available only in Korea.

[10] Heat adjustment feature for home appliances will be introduced after 2026. The remote heat control system is under review for country-specific standards. The launch timeline may vary by country.

[11] Only dogs and cats can be recognized. The technology recognizes a pet presence based on generic visual indicators and cannot identify individual pets. The recognition capabilities may be limited by the posture or position of the pet. The ability to recognize pets may vary depending on the type of animal and the living environment. The launch timeline may vary by country.

[12] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[13] AI Home refers to the 7” or 9” LCD screen on relevant products. This does not mean that all services available on AI Home are AI-based or generate information or outcomes using AI. Certain functions accessible through AI Home utilize AI-based algorithms which can be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.

[14] A SmartThings login using the same account as the mobile phone is required. Available features may vary by country and model.

[15] Applicable to appliances connected to the SmartThings App, available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

At CES 2025 in Las Vegas, Samsung Electronics presented its Home AI vision and redefined the meaning of home. Samsung’s booth introduced immersive future home experiences centered around the themes of Home for Efficiency, Home for Wellness, Home for Loved Ones, Home for Productivity and Home for Art — offering a comprehensive look at how AI is shaping modern living.

Samsung Newsroom explored how the company’s latest innovations are transforming everyday life with intelligent, personalized and connected solutions.

▲ The exhibition space demonstrated how SmartThings-connected devices create an intelligent ecosystem that adapts to users’ lifestyles.

Home for Efficiency

▲ The Home for Efficiency zone

The Home for Efficiency zone demonstrated how AI technology and SmartThings Energy streamline household tasks and energy management. Visitors were impressed by solutions that focused on energy saving and time management, fostering a more eco-conscious lifestyle.

▲ Jay Trofe explores the innovations on display in the Home for Efficiency zone.

“I feel like [SmartThings Energy features] will have a direct impact in helping me save money,” said Jay Trofe, an attendee from Denver, Pennsylvania. “This will help me greatly reduce my [utility bills], especially when I go away on vacation.”

▲ AI solutions presented in the Home for Efficiency zone

Samsung showcased AI-powered smart appliances designed to save time and enhance efficiency. The Bespoke AI Laundry Combo, for example, adjusts washing and drying based on fabric type while completing both tasks — eliminating the need to move the laundry across machines. Similarly, the Bespoke AI Jet Bot Combo[1] learns users’ daily routines to autonomously clean floors and manage mopping through Bixby.[2]

Home for Loved Ones

▲ The Home for Loved Ones zone

In the Home for Loved Ones zone, visitors were introduced to AI solutions that help care for family members, pets and plants[3]. Integrated with advanced connected sensors, SmartThings can detect incidents like falls, sending emergency alerts to pre-approved connected devices such as family members’ smartphones, TVs and Family Hub refrigerators[4].

▲ Smart solutions for pet care were exhibited in the Home for Loved Ones zone.

This exhibition space captured visitors’ attention by showcasing comprehensive management solutions for all household members in user’s lives including pets, children and plants. Highlights included the Galaxy SmartTag2 for tracking pet activity and detecting unusual behavior, and SmartThings-enabled features that send alerts when a baby cries or monitor and adjust the temperature and light levels to support plant care.

Home for Productivity

▲ The Home for Productivity zone

The Home for Productivity zone spotlighted tools for optimizing work and study powered by Galaxy AI. Visitors experienced the soon-to-be-released Galaxy Book5 Pro’s AI Select feature, enabling them to instantly search specific areas on the screen or extract text from images for quick and easy access to information.

Home for Art

In the Home for Art zone, visitors were greeted by famous works of art — presented by Samsung Art Store in collaboration with seven renowned art institutions including the Musée d’Orsay, Museum of Modern Art (MoMA), The Metropolitan Museum of Art (MET), Museo Nacional del Prado, Tate, Belvedere and Art Basel. This area offered a unique cultural experience to visitors while showcasing the versatility of Samsung’s cutting-edge screens.

▲ Scott Mulkey (third from left) and other attendees explore the Home for Art zone.

“This space is just breathtaking because it’s so immersive,” said Scott Mulkey, an attendee from Dallas, Texas. “You really feel like you are stepping inside the art.”

Samsung’s CES 2025 booth showcased a wide array of groundbreaking solutions under its “AI for All” vision — from energy-saving technologies to advanced care features for loved ones. Building on its commitment to advancing the intelligent home, Samsung is transforming everyday living with AI-driven innovations that prioritize safety, convenience and enjoyment to give users more time to take care of what matters most.

▲ The Home for Efficiency zone highlighted AI-powered energy-saving technologies and tailored smart home solutions.

▲ Visitors observe a demonstration of SmartThings features that support advanced safety solutions for loved ones using motion detection and activity monitoring capabilities.

▲ Samsung’s AI Energy Mode detects user movements to activate power-saving modes for TVs, with additional modes for periods of extended absences. If users are away from home for a long time, AI Energy Mode may switch air conditioners to a power-saving setting or turn off power to save energy.

▲ The Home for Art zone illustrated how the Samsung Art Store transforms TVs into digital canvases, bringing masterpieces from world-renowned museums into users’ homes.

▲ The Home for Art zone

For more information, visit: www.samsung.com.my

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[1] Product availability may differ according to region.

[2] Actual implementation planned for 2025.

[3] AI solutions feature availability may differ according to region.

[4] Product availability may differ according to region.

The press conference underscored Samsung’s focus on seamless connectivity between devices and a unified user experience enabled by AI. Expanding the scope of its technology outside the smart home, the company introduced innovative solutions for vehicles and marine vessels leveraging One UI and SmartThings.

Samsung further emphasized the evolving role of technology, moving beyond mere functional convenience to foster social value through AI-driven personalization and sustainable solutions.

Watch the video below for key highlights from Samsung’s CES 2025 press conference and an in-depth look at the company’s forward-thinking innovations.

Samsung Electronics Co., Ltd. today unveiled its new “AI for All” vision at CES® 2025, with the focus of making AI an “Everyday, Everywhere” experience. Building on a decade of connected home leadership, Samsung is leveraging the power of AI to bring intelligence to every day, enabling people to experience a more personal, impactful and empowering world.

Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Samsung’s Device eXperience (DX) Division, opened Samsung’s CES 2025 press conference by introducing the company’s roadmap for Home AI, a plan for redefining the meaning of home by providing truly personalized services across all intelligent, connected devices. This strategy, alongside Samsung’s innovations in AI-powered devices across mobile, home appliances and visual display, is a testament to Samsung’s longstanding commitment to human-centric innovation and brings the power of AI to everyday experiences to make life better for all.

“I’m proud of how we have introduced new technologies and intelligence to the home, connected key devices and set the standard for the home of the future,” Vice Chairman Han said. “This year at CES, we are reinforcing our commitment to delivering personalized experiences through our widespread implementation of AI and we will continue this journey of AI leadership in the home and beyond, not just for the next decade, but for the next century.”

Elevating Everyday Experiences With Home AI

Later in the press conference, Jonathan Gabrio, Head of the Connected Experience Center at Samsung Electronics America, expanded on Samsung’s Home AI vision, underscoring the company’s commitment to integrating AI across the entire connected experience to cater to diverse lifestyles. From single person households to multi-generational families under one roof, Home AI learns from habits and adapts to individual routines for a hyper-personalized smart home experience.

Security and Privacy are at the heart of Samsung’s strategy for Home AI. Samsung recognizes that as users introduce more connected devices into their homes and AI becomes more personal, it must also protect users’ privacy. To meet these evolving needs, the company has extended its security capabilities. Now, Samsung Knox Matrix protects home appliances along with mobile devices and TVs with its signature blockchain technology, ensuring that connected devices are working together to protect the user’s home, data and each other from digital threats. With Knox Matrix Dashboard, a transparent privacy control, Samsung offers simplified security management across the entire connected home. As information syncs across devices, Knox Matrix’s Credential Sync ensures that data can only be encrypted or decrypted from the user’s devices, and Samsung Knox Vault adds another layer of protection, keeping sensitive information like passwords or PINs isolated in a secure location.

Samsung’s One UI provides an integrated software experience across all connected Samsung devices, enhancing interoperability, empowering users with AI-based features and providing software updates for up to seven years.

Underpinning it all is SmartThings, Samsung’s smart home platform that brings intelligent connectivity to hundreds of millions of users around the world. With Samsung’s belief in open innovation and partnership as a foundation, SmartThings is being equipped with its latest AI technology to streamline and personalize the smart home experience for complete convenience. SmartThings Ambient Sensing intuitively understands the user’s environment and situational context by analyzing even human movements and ambient sounds through connected devices within the home, thereby enabling those devices to intelligently and seamlessly respond and adapt to daily routines.

Bixby Voice, an enhanced AI voice assistant, will be integrated to increase usability. The assistant has been trained so that it can recognize individual voices and respond to commands in a way that produce better results for each user.

Another way SmartThings simplifies everyday life is with Flex Connect, Samsung’s energy demand response program which incentivizes customers to enroll their devices with SmartThings and use SmartThings Energy. Users can decrease strain on local electricity grids and receive rewards in the form of Samsung Rewards points. In 2025, the program will be expanded from New York and California to select regions in Texas, helping address critical grid needs in the state.

These Home AI updates free up time previously spent on home management, allowing users to focus on what matters most and explore new passions. Samsung’s new Galaxy Book5 Pro[1] and Galaxy Book5 360[2] are AI PCs built to boost productivity with Intel® Core Ultra Processors (Series 2) and enhance creativity with features like AI Select and Samsung Studio. AI Select works to make browsing a breeze, while Samsung Studio lets users edit across their Galaxy smartphone, tablet or PC wherever inspiration strikes, at home or on the go. Powered by the NPU, Photo Remaster upscales low-resolution photos into high-quality visuals, while Storage Share lets users directly access the files on their smartphone from their PC, avoiding the process of downloading.

With productivity comes proactivity, too. When AI and Samsung Health combine, users are empowered to take control of their health and wellness. With AI-driven health insights gathered on the Galaxy Ring[3] and Galaxy Watch, Samsung is helping users make sense of their data and arrive at more informed decisions about their well-being. These new capabilities will further improve the overall experience of Samsung Health, which stands apart as an end-to-end health solution that integrates the entire home seamlessly.

Seamless Entertainment in the AI Era

Samsung’s latest screen experiences, powered by Samsung Vision AI, bring unexpected joy to users’ days through unparalleled personalization and exciting new features. The AI Screen experience infuses intelligence into TVs, bringing Generative Wallpaper to users. At the forefront of this technology is the Neo QLED 8K, which provides the most advanced viewing experiences though AI features like 8K AI Upscaling Pro, Auto HDR Remastering Pro and Color Booster Pro — all of which work behind the scenes to intelligently enhance picture quality. Plus, The Frame’s art experience is expanding, allowing all Samsung QLEDs to come with a digital collection of over 3,000 art pieces, making it so that they can turn any room into a personal gallery.

Samsung’s commitment to its Screens Everywhere strategy is reflected in new display options for its appliances, including its new refrigerators with 9″ AI Home displays and other devices with 7″ screens. Consumers will be able to enjoy heightened functionality — including various entertainment services, AI features such as AI Vision Inside and direct access to the online grocery service Instacart — on a broader range of products.

Taking AI Everywhere                                                  

Beyond the home, Samsung’s AI innovations are set to transform new categories and industries with SmartThings Pro. Created to bring the same AI-powered digital solutions to business partners as SmartThings offers consumers, SmartThings Pro is a B2B solution spanning multi-residential homes to retail spaces, hotels, schools and more. Since its launch last June, SmartThings Pro provides businesses with integrations to better understand energy usage, proactively identify devices with maintenance needs and offer comprehensive control of connected solutions. Samsung is working with partners to create an innovative platform, Future Innovation Technology (FIT), for larger businesses and buildings to set automated climate controls that save energy and reduce electricity costs.

The company is also working with Samsung Heavy Industries on a new SmartThings collaboration that uses the Matter connectivity standard to connect with compatible ships. SmartThings for Ships offers a Pre-Sailing Mode, which allows captains and crews to automate when the engine starts and turn on settings for temperature and lights, saving time and energy. Meanwhile, Care Mode provides a complete view of a ship’s power, AC systems and smoke alarms, while Protection Mode constantly monitors for — and will alert captain and crew to — any abnormal activity.

Additionally, Samsung is expanding its SmartThings and automotive integrations in a new partnership with Hyundai Motor Group to bring SmartThings to Hyundai EVs. With the expanded ecosystem, users can now use SmartThings Find to easily locate their parked car, even in crowded parking lots. With the power of Home AI, SmartThings can make recommendations on when to recharge EVs based on schedules and rates. And if there is a neighborhood power outage, it will automatically activate Battery Backup Mode, which works alongside AI Energy Mode to extend the battery energy to power home essentials.

In the Automotive space, Samsung and its subsidiary Harman continue their promise to transform the in-car experience with new products that bring contextual awareness into the cabin. Leveraging Samsung’s expertise in UX and AI, HARMAN’s new in-vehicle avatar acts as an intelligent digital copilot that works with Harman products like Ready Care and Ready Vision to anticipate needs while drivers focus on the road.

Empowering the Next Generation

Finally, Inhee Chung, Vice President of the Corporate Sustainability Center, underscored how Samsung’s AI for All vision is rooted in the brand’s commitment to harness the power of advanced technology for a better, more inclusive world. Samsung is introducing diverse and enhanced accessibility features through its AI-powered devices and services, starting with the ability to automatically sync accessibility features across home appliances from a smartphone.

From the first half of this year, Bixby will automatically have connected devices display text in high contrast or provide a voice guide for family members with low vision, all by simply recognizing their voice. For those with low vision, AI is improving Audio Subtitles by lowering foreign language audio and reading out the subtitles in the language of the user’s choosing.

Chung also discussed how initiatives like Samsung Solve for Tomorrow, Samsung Innovation Campus and the company’s work with the United Nations Development Programme (UNDP) are enabling the next generation of innovators. Today, Samsung Solve for Tomorrow challenges more than 2.6 million students across 66 countries to use STEM to address challenges in their community. In particular, during the Paris 2024 Olympic Games last year, Samsung and the International Olympic Committee (IOC) launched a digital community “Together for Tomorrow, Enabling People” and appointed top 10 teams from global Solve for Tomorrow as community ambassadors. Meanwhile, Samsung Innovation Campus has helped prepare nearly 180,000 young people across 33 countries for the workforce through training on emerging technologies like AI, IoT and big data.

In a video message, Achim Steiner, UNDP Administrator, joined VP Chung to share an update on Samsung and UNDP’s partnership to harness the power of technology for good. Since its initiation five years ago, the Samsung Global Goals app has raised over $20 million thanks to nearly 300 million users who are using a Galaxy smartphone, tablet or watch. Plus, Samsung and UNDP’s joint work through the Generation17 initiative continues to inspire extraordinary young leaders around the world who are mobilizing their communities to advance the Global Goals.

For more information, visit: https://news.samsung.com/my/

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