Samsung Newsroom took an inside look at the thorough quality tests that set Samsung home appliances apart.

Refrigerators: Durability and Temperature Consistency Throughout

The refrigerator is the most frequently used appliance in the kitchen. To ensure Samsung refrigerators operate in the most demanding conditions, the Door Slam Test simulates the act of opening and closing fridge doors tens of thousands of times depending on the model. During the process, engineers assess the hinges for sagging, listen for unusual noises and examine whether the doors continue to function smoothly under stress.

Tests are also carried out to evaluate proper performance throughout the four seasons. The Temperature Maintenance Test pushes refrigerators to their limits by replicating different seasonal weather conditions — from freezing winters to sweltering summer heat waves of over 40 degrees Celsius — making sure optimal cooling performance is maintained in challenging external environments.

Preserving the freshness of food ingredients, meanwhile, relies on maintaining a consistent internal temperature. Using thermocouples placed throughout the refrigerators and freezers to be tested, the Compartment Test (Notch Test) alters notch settings and simulates variations in humidity and temperature to check whether each product’s compartments and shelves are cooled evenly.

For refrigerator models equipped with automatic ice makers, the Ice-making Performance Test checks ice production capabilities and the quality of ice by varying water pressure, temperature and notch placement.

▲ The Door Slam Test (left) and the Water Protection Test (right)

Washing Machines: Ready To Thrive in Harsh Winters and Wet Environments

Washing machines are often installed in areas with lower temperatures or exposure to water, such as balconies or bathrooms. To make sure its products perform reliably under these conditions, Samsung conducts rigorous stress tests.

The Freezing Test evaluates the durability of Samsung washing machines in the winter by repeatedly exposing the appliances to temperatures as low as those in the Arctic and as high as those in scorching summers. Additionally, engineers carry out a Water Leakage Test to assess the washing machines’ resistance to leaks. They fill the drums with water, place the machines at tilted angles and monitor them for leaks over a period of 24 hours or more under varying humidity levels and different temperatures.

The Water Protection Test, on the other hand, checks whether the washing machines work properly in wet environments. High-pressure rotating nozzles spray water onto the appliances for extended periods of time, with engineers closely monitoring for water infiltration into electrical components or condensation issues caused by humidity.

Kitchen Appliances[1]: Designed With Product Lifespans in Mind

The lifespans of Samsung electric cooktops under real-world conditions can be estimated through the Durability Test. In this simulation, engineers test the durability of dozens of cooktops over several months by repeatedly heating and cooling standard containers on them while the containers are automatically refilled with water.

Samsung dishwashers undergo the Basket In and Out Test to be checked for any defects in their rollers. Engineers purposefully overload the dishwashers’ baskets beyond standard capacity and slide them in and out tens of thousands of times to ensure the quality of their rollers, rails and nozzles.

Every Samsung home appliance is built with one ultimate goal — to give users peace of mind, even in unexpected moments. Samsung will continue strengthening quality control and inspection across its product lines in constant pursuit of unprecedented levels of safety and durability.

[1] Product availability may vary according to region.

Samsung Electronics Co., Ltd. announced the launch of its new energy-efficient Extra Wide Bottom Mount Freezer[1] in Europe. The refrigerator was unveiled at ‘Welcome to BESPOKE AI’, a global launch event held at les Pavillon des Étangs in Paris on April 3. It achieves a high energy rating as a product itself, while its Wi-Fi capabilities allow for even further energy savings with SmartThings Energy.

“In response to the reality that energy efficiency is more important to consumers than ever, Samsung is launching a new model for the modern era,” said Moohyung Lee, EVP and Head of the Customer Experience Team of Digital Appliances (DA) Business at Samsung Electronics. “Through our considerable R&D efforts, we’ve been able to provide energy-saving opportunities in addition to the Samsung quality and features that global consumers appreciate. We’re confident that users would take advantages of Samsung’s new refrigerator in their day-to-day lives.”

Notably, the refrigerator has received an energy “A” rating according to EU energy standards, which is for the first time in Samsung’s extra wide bottom mount freezer type. Samsung implements its unique solutions to decrease energy consumption by 55.9% compared to the conventional model. [2] Especially the new AI Inverter Compressor[3] is a key part to achieve an A grade according to EU energy standards.

The new high-efficient AI Inverter Compressor has been redesigned to increase the radius of the rotating parts which enables its inertia to be higher than the conventional compressor[4] by 4.1 times. It means that the compressor can keep the power longer, so it uses less energy while keeping the temperature in the fridge moderate. The compressor also contributes to lowering the noise level by up to 5 times quieter than the conventional model[5] thanks to the new control technology.

Additionally, the Extra Wide Bottom Mount Freezer supports the energy saving mode in SmartThings Energy[6] which can reduce energy use by up to 15%. [7]The SmartThings AI Energy Mode also allows users to easily check daily, weekly and monthly power consumption, and it even estimates monthly electric bills. If usage exceeds the established estimate, the mode can also proactively save energy.[8] Furthermore, it can optimize the compressor speed and defrost cycle frequency, based on usage and surroundings, ensuring that users can enjoy fresher food items for longer.

Samsung also made the model to be competitive both in capacity and design as well. To enhance the capacity benefits of having a refrigerator with a wider width than common type, Samsung applies SpaceMax technology which has been the heritage of Samsung refrigerator. The fridge makes use of thin walls and efficient insulation to increase the storage volume while maintaining consistent temperatures. The extra storage space does not impact the exterior of the refrigerator, either, as the relatively compact size creates more room in users’ homes.

Apart from its performance and storage capabilities, the refrigerator brings a sleek design that makes it a great aesthetic fit for modern homes. It boasts a fully flat door and a recessed handle that grants the refrigerator a harmonious aesthetic. The Gentle Lighting controls brightness and prevents glare as well.

Availability 

The energy-efficient Extra Wide Bottom Mount Freezer will be available in three capacity variants (538L, 508L and 458L) depending on the region, launching in Europe, CIS, the Middle East, Latin America, Southeast Asia, Canada and Africa.

The refrigerator is expected to be available from April in Europe and other regions sequentially.

For more information on Samsung refrigerators and other home appliances please visit Samsung.com.my

[1] Stands for a large capacity bottom mount freezer (“BMF”) refrigerator with a width of 70cm or more. Referred to as Extra Wide Fridge Freezer in Europe.

[2] Compared to RL435EFBAS8/EF model.

[3] Wi-Fi connection and SmartThings app required to enable AI Energy mode.

[4] Based on internal testing compared to conventional S3 Samsung compressors.

[5] Based on internal testing, in accordance with the IEC 60704.

[6] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[7] The test results are based on a comparison of the factory setting temperature when using AI Energy mode and without using AI Energy mode. Results may vary depending on the usage conditions and patterns.

[8] SmartThings will display a notification before activating the saving algorithm in both ‘Maximum mode’ and ‘Custom mode.’

Samsung Electronics Co., Ltd. today showcases its latest home appliance lineup at the press conference held in the global launch event, ‘Welcome to ‘BESPOKE AI’[1], which takes place in three locations – Seoul, Paris, and New York City. Samsung shares its vision for how connectivity amongst them can improve the overall experience at home and how artificial intelligence (AI) enhances the performance of appliances.

Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Device eXperience (DX) Division at Samsung Electronics, kicked off the marathon of events by opening the media event at the Seoul ‘Welcome to BESPOKE AI’ by describing how Samsung home appliances not only perform well with the usual tasks but can do more than previously imagined with AI applied. Especially with screens added to the refrigerator, induction range, and laundry machine, Bespoke appliances become a platform for entertainment, as well as an easy-to-access control hub for other connected Samsung appliances through SmartThings.

“Since the first introduction of BESPOKE in 2019, Samsung Electronics has presented to the market on how appliances can be customized to best fit each user’s home and lifestyle,” said JH Han. “Five years later, we now share our vision for AI in appliances with the products that expand the Bespoke legacy through enhanced connectivity and AI capabilities that will take the consumer experience to the next level.”

Bespoke AI Appliances Sync to Create New Experiences in Various Home Spaces

With built-in Wi-Fi, internal cameras, AI chips and compatibility with the SmartThings application, Samsung’s latest Bespoke AI appliances come with enhanced features and connectivity to lay the foundation for a truly smart home. Also, the new AI Home, a connected 7-inch LCD display that has been added to multiple products, provides intuitive, easy access and control over the whole connected ecosystem.

The AI Home includes 3D Map View, a feature that provides users with a full 3D view of the house, allowing them to easily locate all the appliances that are connected and control them. When users are cooking in the kitchen and feel that the temperature is too hot, for instance, they could turn on the air conditioner in other rooms through the AI Home on the induction range[2] without leaving the pots and pans unattended. While doing laundry, they could also start the robot vacuum cleaner in the living room from the AI Home on the washing machine, without having to make the journey back and forth. Also, users can receive calls coming to their phones through the AI Home, allowing them to answer timely while also continuing the housework they were doing. Moreover, the AI Home not only makes housework easier, but more enjoyable as well. Users can play their favorite songs, watch videos on the Internet app, or refer to recipes on the screen while they are cooking.

Considering how people have mobile phones with them most of the time, Mobile Smart Connect is a new feature that pushes an alert to the phone when it is at close range with registered appliances. The pop-up notification includes quick control menu to execute key functions for the appliance directly from the phone, so users no longer have to search the house, looking for the actual remote control[3]. This eliminates even the few steps and clicks[4] that were required to access same features in the SmartThings application.

At the BESPOKE AI event, Samsung also showcases the new feature ‘Calm Onboarding’, which makes it easier for users to join Samsung’s connected life. It frees users from having to go through the hassle of product registration, as it directly registers products purchased under a Samsung account at Samsung.com on to the SmartThings app with the same account.

To provide assurance to users as they step into the era of hyper-connected home appliances driven by technological advancement, Samsung also highlighted its comprehensive Knox security platform that protects all user data located on the connected appliances. In fact, the 4-Door French Door Refrigerator with AI Family Hub[5] became the first product in the industry to be verified to level ‘Diamond’ for its IoT security capabilities by UL Solutions, a leading global safety science company that evaluates hundreds of marketing claims each year. Other Family Hub models[6] applying the same technology, and the Bespoke Jet Bot Combo AI have also achieved the same verification.

AI Expands Spectrum of Features to Samsung Home Appliances 

The most distinctive difference between the three events, other than the location, is the product lineup unveiled during the respective press conferences, which reflects the actual appliances that will launch in each market.

The Seoul ‘BESPOKE AI’ event started off with the biggest lineup among the three locations with 14 new products including: the Bespoke French Door Refrigerator with AI Family Hub+, Bespoke Infinite Induction Line, Bespoke AI Laundry Combo, Bespoke Jet Bot Combo AI, Bespoke Jet AI, Bespoke Cube Air Infinite Line, the new 2024 4-Door refrigerator incorporating peltier technology and more.

The 4-Door French Door Refrigerator with AI Family Hub[7] is the primary control center for all things food, connecting the refrigerator to other appliances in the home. The AI Family Hub+[8], which is the large LCD screen in the front right panel of the refrigerator, is the key to intuitive AI experience, where users can view recommended recipes and play music and videos for kitchen entertainment. The 4-Door French Door Refrigerator with AI Family Hub comes with AI Vision Inside[9] which uses an internal camera to identify 33 fresh food items that go in and out of the fridge. The recognized food items are listed and managed on the Family Hub display and can also be checked on the SmartThings app[10].

Another key product is the Bespoke Jet Bot Combo AI, a robot vacuum and mop cleaner with AI-enhanced features including intelligent AI Recognition. The intelligent AI Recognition performs in different ways. The AI Object Recognition uses the AI Deep Neural Network (DNN) model and camera to recognize various objects[11] including humans[12], pets[13], and hard-to-see items like thin phone cables and rugs or mats. The AI Floor Detect senses the type of floor to clean, and when carpets are detected, the robot vacuum decides whether to lift up its mop or to go and leave the mop at its station to avoid contaminating the carpet with its wet mop. It also comes with the Clean Station Steam+ which brings a range a features for automatically maintaining the device, such as emptying the dust bag, refilling the water tank, washing and intensively steam cleaning[14] the mop. The Clean Station Steam+ even sprays high-temperature steam[15] onto the mop’s surface, reducing 99.99% of harmful bacteria[16].

As energy-saving is an important criteria in the European market, the Paris ‘BESPOKE AI[17]’ event additionally introduced the new energy-efficient extra wide fridge freezer[18] and the washer lineup. The extra wide fridge freezer has received “A” grade according to European energy standards thanks to Samsung’s new AI Inverter Compressor. The new washer lineup includes various models from A-10%, A-20% and even an A-40% extra energy saving model. Especially, the A-40% extra energy efficient model is equipped with Bubble Shot Technology, which saves water and cycle time by pumping up the water inside the drum and spraying it on to top of the clothes.

The Bespoke AI Laundry Combo, presented at both Seoul and NYC events, is the All-in-One washer and dryer, providing the advantages of two separate appliances while freeing up valuable space. It comes with various AI features, such as remembering the periodic and seasonal needs of users and recommending the optimal cycle for the wash[19]. With AI Opti Wash & Dry, the Bespoke AI Laundry Combo intelligently adjusts the washing and drying performance for each load and senses the weight of the laundry to dispense the appropriate amount of water and detergent. It also detects the fabric[20] and monitors the level of soiling during a cycle. If necessary, it adds more detergent and varies the washing time. It then adjusts the drying process to suit the weight and fabric type of users’ laundry. After finishing the cycle, users can monitor how much energy and water were consumed through the report provided on the Smart Things App[21].

A unique appliance introduced only at the New York event held in Samsung 837 was the Bespoke Slide-in Range with AI Home. This product is a multi-functional induction range that also comes with various fun factors. It comes with an Internal Oven Camera that lets users see inside the oven from remote places, like on the TV[22] from the living room, or even from outside the home through Smart Things on their mobile phones. With this, users can even get a short time-lapse video clip[23] with the highlight of the cooking process that they can share on social media.

Furthermore, Samsung is showcasing its vision of implementing generative AI to home appliances within this year. Especially, Bixby, Samsung’s voice assistant, will be a key in this. Generative AI will allow Bixby to go one step further from the current ability of being able to execute one order at a time, comprehending complex sentences and engage in natural conversations. First of all, it will be able to understand compound demands like “Turn on the air conditioner to Wind Free mode, and let me know how the weather is.” It can also retain context from previous interactions for continuity, so if the user instructs Bixby to turn off the air purifier and then add, “Oh, and the TV, too,” Bixby can assist both requests. Users will also be able to rely on Bixby to come up with solutions, simply saying “the living room feels humid”, and ask “what should I do with all the potatoes I bought yesterday?” Bixby will interpret these multi-layered tasks and respond naturally to users’ prompts.

Advancing the Future of Appliances 

Samsung is not only dedicated to presenting a better home experience, but also committed to creating more innovative and efficient products. The event was especially meaningful in the context that it not only introduced the new product lineups and features Samsung is launching, but also announced globally how all Wi-Fi connected appliances including those that customers already own, can change.

Samsung continues to upgrade Wi-fi connected appliances in the market and already in users’ homes through software updates and the development of Smart Things. Users can enjoy new features even with old models, and more energy saving features with products that were already bought. Smart Forward[24], announced for the first time at the event, is a service that provides newest features, security patches, and upgrades through regular software updates. Users will be able to check available update information and receive notifications from the SmartThings App[25]. This ensures users with peace of mind and also contributes by reducing the frequency of appliance replacements.

SmartThings also continues to evolve, allowing users to save additionally on their energy usage after purchasing a product. Features such as Optimal Charging[26], for example, are added so users can strategically plan out their energy use. SmartThings Energy allows users to easily monitor and control the amount of energy consumed by the connected Samsung appliances. Samsung also plans to launch its new Samsung Rewards program in the near future, which will allow users to get stamps each day if they save a certain amount of energy using AI Energy mode. Accumulated stamps can be converted and used at Samsung.com, Samsung Galaxy store and other Samsung purchase platforms.

To make efforts more impactful, Samsung introduces collaborations it made to implement solutions resulting in tangible reductions of energy use, while also making lives more convenient for users. Through partnership with British Gas, linking SmartThings Energy’s Auto Demand Response feature with British Gas’s PeakSave, Samsung allows users to easily enjoy economic benefits through saving energy.

As a crucial player in the home appliance industry, Samsung revealed a goal to utilize next generation technologies for purposes beyond creating innovative products. It is about using engineering solutions that prolong product lifecycles, and reduce the frequency of replacements. Some of the methods introduced in the press conference include: Hybrid Cooling, newly incorporating the newly installed high-power ‘Peltier’ thermoelectric components in addition to the compressor resulting in improved cooling efficiency and performance, and low-maintenance filters for air purifiers obliterating the need for filter purchases or replacements.

Product safety is also an important factor that Samsung prioritize, and Samsung strive to achieve and expand certifications to prove its product liability across all appliance categories, including reduced fire risk (RFR) certification for new products. This will assure that the certified appliances[27] are designed to effectively prevent fire incidents caused by the product.

At the end of the event, Samsung also revealed that it is collaborating with Disney and Pixar’s “Inside Out 2” (coming to theaters June 14^th [28]), to communicate the features of new Bespoke AI Laundry Combo. A new co-branded teaser video was shown that featured Inside Out 2 clips and showcased how, with the new washing machine, you can take the stressful emotions out of laundry with AI Bubble.

To find out more, please visit: https://news.samsung.com/my/

[1] AI based features available on select appliances

[2] Available in the US

[3] Available for the Jet Bot Combo AI

[4] Users can set ‘Show on Lock screen’, or check through the quick panel on Samsung Galaxy phones

[5] This is global name, naming is different by region. (North America) Bespoke 4-Door Flex Refrigerator with AI Family Hub+,

(Latin America) Bespoke 4-Door French Door Refrigerator with AI Family Hub+

[6] RF**DB99****, RF**DB95****, RF**DG9H****, available in North and South America, Europe, Middle East, Southeast Asia, India,

Australia, Korea

[7] Does not mean all services available on the Bespoke 4-Door Flex Refrigerator with AI Family Hub+ are AI or generate information or outcome using AI. The services/features that use deep learning models are limited to 1) AI Vision Inside and 2) the recipe recommendation feature available on Samsung Food

[8] (North America, Latin America) AI Family Hub+, 32”, (Europe) AI Family Hub, 21.5”

[9] As of April 2024, AI Vision Inside can recognize 33 food items like fresh fruits and veggies. If the food is not recognizable, it may be listed as unknown item. AI Vision Inside cannot identify or list any food items in the fridge door bins or freezer. It recognizes food items based on deep learning models, which may be updated periodically to improve accuracy

[10] The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Users are required to utilize a single log-in account between the devices

[11] Object recognition may be affected by an object’s shape or the environmental conditions. Only certain object types can be recognized. Example items: air conditioner (stand type), refrigerator, BESPOKE (refrigerator/dishwasher), TV, washing machine/dryer, air purifier, AirDresser, sofa, bed, bookshelf, table, pet excrement, electrical cable, towel/socks, cup, glass, bottle, bowl, vase, floor mat, rug, coat rack, shoes, pedestal, scales, power extension, furniture with a crossbar, furniture legs, wheeled chair, pet fur ball, smartphone cable, stain, bathroom, door step, and doorway. A Wi-Fi connection and Samsung account are required

[12] It only recognizes a human presence based on generic visual indicators, and cannot identify individual people. The recognition capabilities may be limited when a person’s entire body cannot be seen. A Wi-Fi connection and Samsung account are required

[13] Only dogs and cats can be recognized. It only recognizes a pet presence based on generic visual indicators, and cannot identify individual pets. A Wi-Fi connection and Samsung account are required. The recognition capabilities may be limited by the posture or position of a pet. The ability to recognize your pet may vary depending on the type of animal and the living environment

[14] After cleaning, the station washes the mop pads with water and steam ranging from 50 to 60°C, and after that sprays high temperature steam measured 100°C

[15] The measured temperature of the steam is 100°C

[16] Based on testing by Intertek. Using the Wash the Mop cycle eliminates 99.99% of Staphylococcus aureus, Escherichia coli, and Pseudomonas aeruginosa. Not supported in the USA. Results may vary depending on the actual usage conditions.

[17] AI based features available on select appliances

[18] Stands for a large capacity bottom mount freezer (“BMF”) refrigerator with a width of 70cm or more

[19] Messages with cycle suggestions are displayed on the control panel or a smartphone with the SmartThings App.

[20] To prevent wear, wash like fabrics together. Based on AI-based algorithm

[21] The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[22] Available on certain Samsung Smart TV models, which must also be connected to the range via the SmartThings App and using the same Samsung account. A notification is displayed on the TV screen 5 minutes before the end of your cooking. When you select the notification, you can see your food and check its progress using the streaming video

[23] A 10 second time-lapse video is created and saved for 24 hours. Video is only recorded when the door is closed. After the cooking process ends, it takes about 20 seconds to encode the video

[24] Update period and applicable features may vary by region and model

[25] The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required

[26] Available on VR7M*97**** only

[27] Available on Bespoke AI Laundry Combo only

[28] In the United States. Release date varies by country

It’s the month to celebrate a very important woman in our life. Mom! There isn’t a present that could ever say a big enough thank you for all our mothers and mother figures have done for us. But you can give her something more meaningful – the gift of connection, of memories, of wellness, of laughter and leisure.

With great deals throughout May, Samsung wants to help you honour and reward the person who has been your pillar of strength from day one. Whether your mom is into tech, entertainment, working out, or she’s a home goddess, you will find a variety of items that she’s bound to love!

Have a browse and pick out the gift that mom will love best. And perhaps a little something for yourself too! Samsung wishes all mamas a Happy Mother’s Day!

To check out the promos, go to: https://www.samsung.com/my/offer/gift-ideas/

Impian Raya Bersama campaign is back again! This year season of giving, Samsung Malaysia Electronics is pleased to announce its, “Keluarga Ceria Syawal Bergaya” promo which will start running from 1^st March to 30^th April 2023. One of the most exciting celebrations that Malaysians look forward to – celebrating arrival of Syawal with their loved ones. While getting ready for the month of Ramadan, now is the time to bring back home Samsung smart home appliances to up your game this year.

With the help of modern smart home appliances, you can rest easy and enjoy yourself as you cook up a storm in preparation for the annual Raya feast with your family. The Smart Things app puts the ability to manage your home’s electronics from the palm of your hand, making it easier than ever as you plan a stress-free Raya celebration or any open house party.

Receive exclusive gifts like eVouchers[1] or TNG eWallet credits worth up to RM400 and even Color King Products when you purchase any selected product such as the Bespoke Series Refrigerator, Convention Microwave Oven, Jet vacuum, WindFree Air Conditioner, Washer Dryer, and more. These home appliances will be the perfect companion to bring you and your loved ones together in one place as you celebrate the joy of Raya.

That’s not all! Samsung Malaysia wants you to bring home some top-of-the-line Samsung appliances this Raya in Post & Win contest! Stand a chance to live a life-changing lifestyle with exciting products that will completely transform your daily routine at home for the better.

Don’t miss out on the opportunity to get your hands on the cutting-edge and distinctive Samsung home appliances you’ve always wanted. Join us for this bi-weekly post and enter to win a contest in just 5 easy steps!   

Step 1: Purchase any Samsung Home Appliance(s)

Step 2: Like & Follow @SamsungMalaysia on Facebook and Instagram.

Step 3: Post your most creative Raya moment on Facebook or Instagram; Caption should describe “How Samsung Home Appliances make your Raya Session more meaningful” within 50 words.

Step 4: Hashtag your post with #SamsungHomeAppliances #ImpianRayaBersama #SamsungRaya2023contest

Step 5: Tag @SamsungMalaysia and three (3) friends, set your profile to public and post!

It’s just that simple! Check out the awesome prizes up for grabs and mark your calendar while counting down to Raya because this competition will be held bi-weekly! There will be four winners, so keep an eye on our social media platforms, Facebook, Instagram, and the official website at the end of the contest to see if you’re the lucky winner!

Bi-weekly Contest Prizes

With the current campaign ongoing, now is the perfect time to get everything you need for the upcoming Hari Raya holiday. Check out the special offers for the following products:

Furthermore, we have even more incredible bargains than those already mentioned, such as PWP deals and a range of free gifts that are exclusively available during this festive season. Don’t miss out on the chance to celebrate Raya with the most useful appliances for your home sweet home!

Enjoy a smarter and convenient home appliances this year’s Hari Raya with your loved ones Samsung Home Appliances today! Check out now before it ends!

To find out more on how to participate, visit the contest page: https://www.samsung.com/my/offer/2023-impian-raya-bersama/appliances/contest/?cid=my_ow_qrcode_print_none_none_impian-raya-bersama_banner_na_na

For more information about Keluarga Ceria Syawal Bergaya, please visit: https://www.samsung.com/my/ha-raya2023/

[1] Choice of Setel/Shell Petrol eVoucher or TNG eWallet Credit

[2] Terms and Conditions apply

[3] The mechanics listed above are only partial of the overall promotion.

The Bespoke Home Virtual is a 3D home appliance experience in a virtual reality (VR) space using advanced digital twin technology. It allows users to roam around interacting with them to get a feel for how Bespoke appliances would look inside their home in various configurations.

Bespoke Home Virtual, unlike similar interior VR experiences, allows users to freely explore locations as if they were in a video game with a whole new level of freedom. While in the past, VR spaces were limited to certain sections being rendered, the Bespoke Home Virtual uses a new technology that opens the entire space so users can see from all angles without limitations. While exploring, users can zoom in on key points of products to compare appliances in detail through direct interaction. What’s more, the Real-Time Rendering technology being utilized presents realistic light renders that mimic real-world light behavior, bringing the scene to life like never before.

The Kitchen & Bath Industry Show 2023 attendees got to go hands-on, through a docent service, with Bespoke Home Virtual for a truly immersive experience. Modelled to reflect an average American home, the 3D environment offered consumers an easy and intuitive way to experience Bespoke products and create different moods in the home with customizations. Throughout the event, the whole experience was also simultaneously shared on Samsung’s 4K 140-inch display, The Wall, at the Samsung Booth.

Users first got to select from three distinct interior styles, including Modern, Transitional Light and Transitional Dark, then were free to roam around the fully decorated space. Cycling through three interior designs, users were able to get a deeper understanding of how the appliances would look matched with different textures such as marble backsplashes, wood or stone tile floors and light or dark walls.

More than a simple walkthrough, attendees were encouraged to get up close and experience a catered suite of Bespoke products, including refrigerators, dishwashers, washing machines and dryers as well as inductions and ovens. Users were able to open the doors on the units to check out features such as the built-in water dispenser inside the fridge as well as the glide pan in the oven while swapping through vibrant colors and detailed finishes. Together, the realistic interior and exterior renditions allowed users to fully enjoy the amazing features that make Bespoke products truly bespoke.

For this year’s KBIS, Samsung enabled users to interactively experience Bespoke using a breakthrough, immersive 3D technology, providing consumers a brand-new way to go hands-on with the latest Samsung home appliances.

For more information on Samsung Bespoke Home Virtual as well as the complete Bespoke lineup, please visit Samsung.com.

With the aim of providing U.S. builders with a glimpse of the latest Bespoke appliances, Samsung’s display gives visitors the ability to experience modern, sleek home living through the Bespoke Home 2023 lineup, helping them to gather inspiration for future home builds and designs.

Read on for a more detailed look at some of the exciting home innovations on display at Samsung’s 2023 KBIS booth.

Where Sustainability Meets Innovation

Samsung’s KBIS display is showcasing to visitors an expansion of what is possible at home through the company’s truly personalized and customizable appliances that are enhanced by upgraded connectivity thanks to SmartThings.

Visitors are first welcomed into the Everyday Sustainability zone, where Samsung’s eco-conscious practices throughout the entire product life cycle are on display to provide users with a deeper understanding of how Samsung’s choices are making a difference to the planet.

Next, beside to the entrance to the Bespoke Home zone, visitors are greeted by the stunning 140-inch microLED screen of The Wall on which the Bespoke Home Virtual display is being showcased. Here, visitors are able to go on 3D virtual house tours through rooms adorned with a variety of Bespoke products. They can also peruse the full range of different Bespoke appliance finishes and colors capable of fitting seamlessly into any home design concept.

Alongside this display is the Bespoke Home zone, where visitors can learn more about all the latest Bespoke appliances and the full extent of their customizable features.

Furthermore, visitors can also enjoy a first-hand experience of the MyBespoke custom printing service. On display at this area are several possibilities of how personalized images can be used as front panel decoration, showcased on the latest Bespoke French Door Refrigerators.

Moving on, in the showcase’s SmartThings Home zone, smart home systems are taking center stage. Visitors are provided with a closer look at how SmartThings is expanding the use of Internet of Things (IoT) solutions to provide consumers with convenient appliance monitoring and management right from the updated Full HD (FHD) Family Hub display. Furthermore, for even more in-depth experiences of the full Bespoke offering, the Line-up area features the complete range of all the latest Bespoke appliances.

The final stop on a visitor’s Samsung showcase tour, situated just beyond the Bespoke zones, is the Dacor section. Visitors are able to experience premium, luxury home concepts thanks to the variety of high-end Samsung and Dacor appliances on display which have been designed to provide inspiration to those looking to curate bold, sophisticated kitchen spaces.

Stay tuned to Samsung Newsroom to learn more about Samsung at KBIS 2023 as well as the latest Bespoke home appliances.

Last year at CES, Samsung Electronics unveiled breakthrough technologies designed to make consumers’ IoT experiences more seamless and intuitive. This year, the company is showcasing how its latest innovations take connected living to the next level, simplifying users’ lives both inside and outside the home.

Samsung’s CES 2019 booth is chock full of interactive exhibits that offer attendees a chance to get hands-on with the company’s latest TVs, home appliances, mobile devices and more. The illuminating exhibits also offer up-close looks at Samsung innovations that are paving new ground in the fields of 5G, AI, IoT, automotive electronics and robotics, and transforming the way consumers live, work and connect.

Check out the video above to take a virtual tour of the booth and experience the excitement for yourself!

The “Masak Masak” team and Abang Brian, 2012 Masterchef Malaysia Finalist at Samsung Smart Living cooking workshop

Kuala Lumpur, 23^th October 2018 – From pet fur on the living room carpet to flour on the kitchen counter, keeping a home spotless can be quite a task, especially if the busy individual has to juggle between work and house chores. This is where Samsung smart home appliances fill the void, simplifying the lives of homeowners through superior product performances that save time and effort. The brand’s latest addition to the roster is the POWERstick PRO, a cordless vacuum that provides expanded experiences in both cleaning time and everyday use, so whether it is the dust in the storeroom or the spilt detergent powder in the laundry room, cleaning has never been easier!

To show what the brand meant by smart and easy cleaning, Samsung Malaysia Electronics hosted “Masak-masak with Samsung Smart Living” session to demonstrate the simplicity and flexibility of the POWERstick PRO in cleaning through any situation, even while cooking in the kitchen. While having a hands-on cooking experience with MasterChef Malaysia 2012 finalist Abang Brian, the workshop also explored the practical wonders of complementary Samsung kitchen appliances that make meal preparation easier, faster and delightful.

“We continuously strive to bring convenience to Malaysians through our innovative appliances to help them embrace the concept of smart living. Our goal is to transform typical household duties such as cleaning to become fuss-free, and our new POWERstick PRO offers exactly that. The new vacuum cleaner is a true game-changer in cleaning technology and we are excited for our consumers to experience a new and efficient way of cleaning in their homes,” said Jimmy Tan, Head of Consumer Electronics Business of Samsung Malaysia Electronics (SME).

Strong Suction Power Paired with Brand New Brush and Battery

The POWERstick PRO is powered by Samsung’s digital inverter motor which spins at about 5000rpm, faster than a tornado[i] and guaranteeing thorough cleaning efficiency on all floor types. Up to 150W of suction[ii], it boasts industry-leading suction power^* that captures both fine dust and large particles effectively. It also packs a powerful charge, running on a 32.4V lithium-ion removable power pack that offers up to 40 minutes of battery life[iii], enough to clean most homes.

Ergonomic Design for User Convenience

The POWERstick PRO is the product of Samsung’s extensive efforts to identify and design innovative solutions for common inconveniences that come with cleaning. Flex Handle feature folds up to 50° with a click of a button, thus allowing users to reach under low furniture with ease. The POWERstick PRO further amplifies convenience with hassle-free maintenance and strong hygienic features, thanks to the EZClean Dustbin. The EZClean Dustbin empties with one quick pull of the lever so contents can be disposed with minimal effort, and the entire dustbin structure can also be detached and easily washed with water.

Additional Tools for the Ultimate Cleaning Solution

Lastly, the POWERstick PRO completes the ultimate cleaning solution with 4 additional tools. The Turbo Action Brush gets tiny dirt or hair out of carpets, while the Mini Motorized Tool allows users to clean the dust and allergens on bed sheets, mattresses and fabric furniture effectively and hygienically. The Combination Tool enables users to pick up dirt on a wide range of surfaces from table tops to window frames, and the Extension Crevice Tool to clean narrow areas.

There are two optional tools that can be purchased from Samsung Service Center – the Flexible Tool and Soft Action brush. The Flexible Tool can bend at an angle to pick up dust in hard-to-reach places like the top of the refrigerator meanwhile the Soft Action Brush which covered in soft woven nylon can effectively remove dust while protecting the floors.

For more information about Samsung’s POWERstick PRO, please visit https://www.samsung.com/my/vacuum-cleaners/vs8000ml-of-150w/

*Compared with other cordless vacuum cleaners.

Mr Jimmy Tan addressing the participants and sharing Samsung’s vision of Smart Living

Abang Brian ever ready to whip up Malaysians’ favourite chicken rendang and pisang goreng

Participants whisking away following the pisang goreng recipe of the day

Abang Brian demonstrating the simplicity of cleaning up kitchen mess after cooking with the POWERstick PRO

[i] Based on the Enhanced Fujita Scale

[ii] Suction power tested on Samsung SS80N80**** based on IEC 60312-1 clause 5.8. Based on internal testing. Based on the Enhanced Fujita Scale

[iii] Tested on the handheld in Normal Mode. Results may vary depending on floor types and usage. Based on internal testing.

Intelligent Recommendations for Chefs

Chef Davide Oldani was in charge of the appetizer while Chef Michel Troisgros provided the main dish and dessert. In order to decide what to prepare, the chefs used the View Inside function on the Family Hub to look at ingredients without having to open the refrigerator.

The chefs then reached out to the audience for a volunteer to take a look at the Smart Recipe offerings of the Family Hub with them. Smart Recipe is a novel intelligent function that recommends menu options for you based on the shelf life of the ingredients stored within, accommodating its suggestions to users’ tastes and preferences. Chef Troisgros (pictured above) praised its resourcefulness, noting that the strategic nature of the Smart Recipe function meant that no ingredient would be wasted.

Chef Troisgros confessed to the audience that the Family Hub was his personal favorite feature for its aesthetic quality, intelligent suggestions and the usability of the screen – perfect for messy cooking sessions.

With the volunteer having reviewed the screen and expressed their preference for something with passion fruit, Chef Troisgros announced that he would create a Swiss meringue dessert with a passion fruit filling arranged in the shape of a sunflower, “inspired by the expansive sunflower fields of my home in France.”

When it was his turn to use the Family Hub, Chef Troisgros told the audience: “the ‘window’ function of the Family Hub is perfect for getting the most out of your food. Eliminating the need to open the fridge door frequently, ingredients inside are kept fresh and at their best for longer.” The View Inside function even lists the expiration dates of the products, ensuring your ingredients are prepared when at their best.

Chef Oldani then utilized the Family Hub’s Smart Recipe function to settle on a unique bruschetta appetizer, regaling the audience with the fascinating story behind the evolution of the bruschetta recipe and even providing guests with a special Italian tomato water taster. Chef Troisgros then decided on a dynamic recipe of his own for the main course, ‘Le Jaune Ivre de Rouge’; a baked potato with egg yolk and parma ham in a red wine sauce.

Precise Cooking for Any Recipe

As the chefs got down to cooking, the audience was amazed when both of the chefs were able to cook their dishes, with different cooking times and temperatures, simultaneously with the Dual Cook Flex Oven. Chef Troisgros made the point that the Dual Flex makes the cooking process so much less stressful; “with many dishes to prepare at once, it can be stressful to know when and what to do. But at least with appliances like the Dual Flex, people can be more confident with the assistance these smart features provide.”

In addition to this helpful dual function, Chef Troisgros informed that audience that the Dual Cook Flex Oven automatically maintains the temperatures of both its compartments to ensure each dish is cooked to perfection, a feature critical to food preparation.

As the chefs moved along to the stovetop cooker, the audience watched in awe when, as Chef Oldani switched on the hob on, the hood automatically activated and the Virtual Flame function lit up. Virtual Flame, which glows just like a real flame to alert users to the heat of the cooker, is particularly useful in a family home to keep children away from open flames. Chef Oldani was quick to inform the audience that this feature was his favorite; “Chefs can get a feel for the temperature of the appliance and also stay safe in a busy kitchen.”

Premium Design, Smart Function

The built-in smart kitchen that was used during the cooking show is a collaboration between Samsung and German premium furniture company Nolte, with Samsung’s latest smart appliances fitting seamlessly into the luxurious design and décor of Nolte’s signature kitchen furnishings. The sleek design and sophisticated layout of the cooking space attracted many guests’ attention.

This year’s Samsung’s built-in kitchen booth was also designed with other luxury furniture brands including Italy’s LUBE, which are shown in the ‘Premium Kitchen Zone’ alongside Nolte products, and at luxury built-in brand ‘Dacor Zone’, attendees are able to peruse some of these innovative designs. The IFA kitchen is a testament to how Samsung smart kitchen appliances with AI and IoT can harmonize seamlessly with kitchen furnishings. Samsung has also collaborated with renowned brands including Scavolini and Veneta Cucine, and participated at exhibitions like EuroCucina to strengthen its commitment to building world-class premium appliances.

The smart kitchen zone was enhanced by luxury built-in kitchen appliance brand Dacor for a seamless finish incorporating the premium smart appliances into the kitchen space fluidly.

Having finished their meals, audience members expressed their wonder at the delicate tastes of each course, all cooked to perfection with Samsung’s intelligent kitchen appliances. Audience member Michael Wasiau especially appreciated the experimental nature of Chef Oldani’s bruschetta course, made with such simple ingredients as discovered in the Family Hub fridge.

Other audience members found the cooking show informative, as it highlighted the practice usage features like Smart Recipe can offer; “I usually check myself what’s in the fridge to see what I can make,” said Thea Frosshoph. “So, when cooking, besides getting creative myself and thinking ‘okay, what am I going to make today?’ I can find some cooking inspiration with what’s available.”

The audience left the cooking show inspired to make their own meals effortlessly with the help of the Samsung smart appliance ecosystem. “We are focused on bringing kitchens to life with smart technology that simplifies everything and creates new lifestyle opportunities,” affirms BK Kang, Executive Vice President of Digital Appliance Business at Samsung.