▲ Samsung Hotel TV and LYNK Cloud

Samsung Hotel TV and LYNK Cloud[1], Samsung’s comprehensive hospitality cloud solution, are designed to work together as a single connected solution. Samsung Hotel TV brings hotel information, dining, services and entertainment onto one screen, so guests can explore the property, access key services and enjoy content more easily without leaving their room. It also takes in-room entertainment to the next level with support for Google Cast and Apple AirPlay[2], allowing guests to stream content securely and seamlessly from their personal devices.

▲ With Samsung’s latest hospitality display, guests can instantly stream content from their devices with Google Cast and Airplay.

LYNK Cloud connects these touchpoints, helping hotel IT managers, service managers and operators manage hotel TVs, on-screen services and guest-facing content at once from a central platform.

With its Business Intelligence feature, LYNK Cloud helps hotels see which menu items guests order most, or which TV channels they spend the most time watching. These insights help hotels better understand guest preferences and improve their overall experience during their stay.

▲ LYNK Cloud supports hotel operators and hotel service managers by helping them gain insight into how guests interact with in-room TV services to support more relevant offerings and identify new revenue opportunities.

Watch the video below to see how Samsung Hotel TV and LYNK Cloud work together in real hotel environments to simplify operations and elevate the in-room experience.

[1] LYNK Cloud is sold separately, and feature availability may vary by region. LYNK Cloud supports Samsung Hotel TVs with Tizen 5.0 or higher.

[2] Availability of Google Cast and Apple AirPlay varies by model.

Samsung Electronics Co., Ltd. today announced that it has supplied more than 6,000 hospitality TVs and Smart Signage displays to Royal Caribbean`s Star of the Seas, the world’s best family vacation. The installation spans guest cabins, crew quarters and public areas — including lounges and theaters. This collaboration marks the latest milestone in a longstanding partnership, with Samsung serving as Royal Caribbean’s official display technology provider across the vacation brand`s fleet over 21 years.

Completing its maiden voyage from Port Canaveral, Florida, in August 2025, Star of the Seas is the second ship in Royal Caribbean’s Icon-class series of cruise ships.

Samsung Hospitality TVs and Smart Signage Provide a New Standard of Onboard Experiences

Designed specifically for commercial environments, Samsung’s Crystal UHD Hospitality TVs (HBU8000 model) have been installed in guest cabins aboard Star of the Seas. Through Samsung’s Dynamic Crystal Color technology — which is capable of displaying over one billion colors — the TVs deliver 4K UHD resolution and lifelike, accurate color, ensuring that each guest enjoys clear, vibrant picture quality and an engaging viewing experience throughout their voyage. Each in-room TV also serves as a central information hub that shares a welcome message personalized for each guest, daily activity schedules, destination information and weather and emergency updates, while also offering the ability to revisit onboard programs and announcements at the user’s convenience.

The ultra-slim UHD Smart Signage QMC series is also featured onboard, providing high-resolution content in public areas while maximizing space efficiency.

Two Decades of Collaboration Anchored by Innovation

Since 2004, Samsung has supplied more than 200,000 hospitality TVs and Smart Signage displays across 28 ships in Royal Caribbean’s global fleet. This includes over 6,000 displays for Icon of the Seas — sister ship to Star of the Seas — which set sail in 2024. Backed by 17 consecutive years as the global leader of the commercial display market,[1] Samsung continues to lead the industry in delivering reliable, feature-rich displays tailored for hospitality environments.

“What we’ve achieved with Royal Caribbean over the past 20 years is a testament to our shared commitment to innovation and delivering world-class experiences to guests,” said Hoon Chung, Executive Vice President of the Visual Display Business at Samsung Electronics. “As demand for richer entertainment experiences rise, we’re proud to deliver our most dynamic commercial displays to Star of the Seas and look forward to expanding our collaboration in the years ahead.”

Samsung Expands Display Innovation for Compact Hospitality Spaces

Building on its established leadership in cruise and hospitality display solutions, Samsung has introduced the HF8000F model, a 24-inch hospitality TV developed for compact spaces such as crew cabins, hospitals and hotel rooms. As demand grows for smaller displays that can fit multi-occupancy rooms or space-constrained environments, the HF8000F provides a streamlined option with many of the capabilities of Samsung’s 2025 hospitality lineup, including Google Cast, Apple AirPlay, LYNK Cloud for remote display management, Samsung Knox, Samsung TV Plus and Smart Hub. The HF8000F is now available in multiple regions including the U.S., Canada, Australia and Singapore.

For more on Samsung’s hospitality display solutions, visit https://www.samsung.com/my/business/commercial-tvs/.

[1] Source: Omdia Q3 2025 Public Display Report.

In today’s world where physical and digital experiences blend seamlessly — displays play a pivotal role in every aspect of the customer journey, serving as crucial touchpoints that shape perceptions, guide behavior, and drive decisions.

Operating in diverse business environments, enterprises in Southeast Asia and Oceania (SEAO) are on the lookout for solutions that not only streamline daily operations, but can deliver engaging and effective customer experiences. In 2024, Samsung reaffirmed its position as the world’s leading digital signage manufacturer by claiming the top spot for 16 consecutive years[1]. Since then, Samsung has marked a record-high global market share by volume in the second quarter of 2025[2] and is set to secure the top position for the 17^th year running. With this remarkable industry leadership, Samsung continues to set the benchmark for transformative visual experiences in the commercial display market.

Smart and Sustainable Customer Engagement

From bustling airports to vibrant shopping malls, today’s consumers demand instant and reliable access to information — whether that means clear details on product prices or straightforward directions to their destinations. This expectation for clear communication is integral to a smooth and confident customer journey that enhances overall satisfaction.

Samsung’s Color E-Paper are highly efficient, customizable signage solutions that combine sustainability and performance

Meeting these high demands requires more than static, traditional signs that can quickly become outdated or fail to engage. It calls for a smarter, dynamic solution that combines visual impact, versatility, and operational efficiency. This is where the Samsung Color E-Paper EMDX Series stands out — with its dedicated embedded battery and USB Type-C support, businesses are free to install and use Color E-Paper without being connected to a power source[3]. With a paper-thin depth of just 17.9mm, it enhances various business spaces, allowing for versatile placements on walls, tables, and ceilings[4]. A sophisticated digital alternative, the display also mimics the familiar look and feel of paper while offering the benefits of advanced digital technology.

Measuring 32-inches, these new ultra-light[5] paper-like displays with QHD (2,560 x 1,440) resolution act as digital information boards – showcasing dynamic content that can be updated via Samsung’s broad suite of compatible solutions, either locally through the Samsung E-Paper app[6] or remotely in real-time via Samsung VXT (Visual eXperience Transformation)[7] for optimized content management. 

With ultra-low power consumption, Samsung’s Color E-Paper empowers enterprises with an energy-efficient solution that effectively balances performance with sustainability. It uses significantly less energy than conventional digital signages even during content updates – to enable a seamless and sustainable transition from existing options for every business. 

Elevating Hospitality with Intelligent Entertainment

Elevating Hospitality with Intelligent Entertainment

Today’s hotel guests expect an environment that mirrors the comfort, personalization, and convenience of their own homes. The Samsung HU8000F Hospitality TV Series empowers hotel owners with powerful management tools to elevate guest stays while providing visitors with effortless streaming and connectivity options.

Samsung’s HU8000F Hospitality TV series delivers a new level of in-room experience, combining brilliant 4K picture, advanced streaming and easy management

Available in six sizes ranging from 43-inch to 85-inch, these sleek displays feature Samsung’s Crystal Processor 4K, HDR10+, and Dynamic Crystal Color technology, ensuring vivid color, lifelike detail, and immersive clarity for every guest. The elegant AirSlim design integrates seamlessly with modern hotel décor, supplementing minimalist and visually pleasing ambiances within every guest room.

Entertainment options are also rich and varied, with Prime Video as a new addition to existing streaming services like Samsung TV Plus and Netflix. These can be accessed directly from the intuitive Tizen OS Home, so guests can easily enjoy their favorite content just like they would at home. Whether it’s a thrilling sports game, enthralling music performance, or exciting movie, the HU8000F’s adaptive sound technology will also optimize audio quality, ensuring an immersive viewing experience across all types of entertainment. Apple AirPlay[8] and Google Cast[9] are also available[10], offering easy access to content without the need for additional dongles or login requirements, which creates a seamless viewing experience tailored to each individual’s preferences.

Easing operational processes for hotel managers, the Samsung LYNK Cloud allows for centralized remote management and can help drive incremental revenue through targeted promotions. By using SmartThings Pro and a multi-code remote, hotels can conveniently personalize in-room experiences to enhance guest satisfaction.

Unlocking Unlimited Learning Possibilities

Across SEAO, schools are embarking on a digital transformation journey towards more inclusive and interactive education — a shift that acknowledges the diverse needs of today’s learners and empowers both students and teachers to thrive in collaborative, technology-rich environments. Samsung’s display solutions play a pivotal role in realizing this vision by collaborating with partners to deliver advanced and intuitive solutions.

Interactive displays like the WAF series have demonstrated tangible results in boosting student participation and engagement, and supporting educators with real-time insights. In India, our partnership with edutech leader TagHive involved integrating solutions like Class Saathi, an AI-powered and Bluetooth clicker-based solution with our interactive displays. Beyond the hardware, this holistic education solution has transformed teaching methodologies, personalized learning experiences, and streamlined administrative processes for more than 20,000 schools nationwide and the success has been encouraging. Samsung also recently signed a Memorandum of Understanding with TagHive to strengthen collaboration in the edutech ecosystem to jointly develop localized solutions for schools and institutions across the SEAO region.

Soon to launch in the SEAO region, Samsung’s WAFX-P Interactive Display series ushers in a new era of interactive learning. With embedded AI and digital ink recognition, the display enables educators and students to effortlessly circle handwritten notes on the screen and tap the search icon for to access web results, images, and more — no typing required.

Our suite of display products including the WAFX-P Interactive Display series and Class Saathi solution will be showcased at the upcoming EduTech Singapore 2025 in November, giving educators and academic institutions across the region an opportunity to explore how our solutions can enable interactive learning and digital equity in classrooms, everywhere.

Connected Experiences Enabled by Integrated Content

As organizations continue to embrace digital transformation journeys powered by Samsung display solutions, choosing the right platform like Samsung VXT empowers them to not only keep pace with changing expectations—but to lead, adapt, and create connected experiences that could define their success well into the future.

Built to centralize, manage, and broadcast rich content to screens, from retail promo boards to classroom educational displays, this cloud-based digital signage software solution offers highly intuitive content creation and management capabilities – for every organization to transform content management from a challenge into an opportunity for operational efficiency, brand-building, and long-term impact.

The new and exciting display innovations were showcased to over 120 partners at the Samsung Display Tech Seminar 2025 in Bangkok. Connect with our team today to discover how Samsung’s next-generation display solutions can help elevate your organization’s customer experiences and drive lasting transformation—across every industry and touchpoint.

For more information, visit: https://news.samsung.com/my/

[1] Omdia Q4 2024 Public Display Report; Based on sales volume. Note: consumer TVs are excluded.

[2] Consumer TVs are excluded. Source: Omdia Q2 2025 Public Display Report.

[3] The estimation is based on Samsung’s internal testing under conditions that protect panel cells, using Samsung’s official 25W EM32DX charger and the provided 4600mAh battery. Actual time may vary depending on usage patterns and other factors.

[4] The EMDX series’ packaging includes rear holders (2) and hanging brackets (2)

[5] Color E-Paper weight of 2.5kg measured with battery included

[6] Samsung E-Paper app is available for Android devices running version 10 or later, and iOS devices running version 15 or later.

[7] Samsung VXT must be purchased separately.

[8] AirPlay is compatible with iOS 11, iPadOS 13, macOS Mojave 10.14 and later versions. Availability may vary by device, software version and region.

[9] Google Cast is a trademark of Google LLC. Google Cast supports Android 6 and above, and iOS 14 and above. Availability may vary by device, software version and region

[10]The features are available through Samsung solution (LYNK Cloud, TEP)