IFA2024 – Samsung Newsroom Malaysia https://news.samsung.com/my https://img.global.news.samsung.com/image/newlogo/logo_samsung-newsroom_my.png IFA2024 – Samsung Newsroom Malaysia https://news.samsung.com/my 2024 https://news.samsung.com/my/wp-content/plugins/btr_rss/btr_rss_xsl.css What's New on Samsung Newsroom Mon, 20 Apr 2026 13:00:02 +0000 en-US hourly 1 IFA 2024: Samsung Reinforces ‘AI for All’ Vision at Press Conference https://news.samsung.com/my/ifa-2024-samsung-reinforces-ai-for-all-vision-at-press-conference?utm_source=rss&utm_medium=direct Thu, 12 Sep 2024 13:53:26 +0000 https://bit.ly/4d38sHn On September 5, Samsung Electronics highlighted its vision of “AI for All” ahead of IFA 2024 — Europe’s largest consumer electronics trade show held from September 6-10 in Berlin, Germany.

 

The press conference underscored Samsung’s commitment to democratizing AI as well as the transformative power of Galaxy AI, with notable figures from Samsung and partner companies outlining how Samsung’s AI advancements are reshaping user experiences and contributing to a more sustainable and inclusive world. Below are visual assets from Samsung Electronics’ press conference at IFA 2024.

 

▲ Samsung reinforced its ‘AI for All’ vision at its press conference at IFA 2024

 

AI for All: Like Sprinkling Magic Dust Into Everyday Life

▲Benjamin Braun, Chief Marketing Officer of Samsung Europe, opened the event by honoring IFA’s rich 100-year history. As part of the presentation, he showed a simulated video of Albert Einstein’s IFA 1930 keynote would look like using the power of Samsung’s different AI technologies, such as AI Upscaling, AI Active Voice Amplifier and Galaxy AI.

 

▲ “This year [Samsung] aim to have 200 million AI enabled devices,” said Benjamin Braun, Chief Marketing Officer of Samsung Europe. *separate images available below

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AI Meets World: More Inclusive and Sustainable

▲ Citing Samsung’s first Mobile AI Report, Dr. Chris Brauer, Chief Innovation Officer (CIO) at AI strategy, solutions and research firm Symmetry, said that “frequent mobile AI users are about 1.4 times more likely to report a high quality of life compared to those who rarely use it.”

 

▲ “AI Energy Mode in SmartThings Energy can save up to 70% of energy consumption in [Samsung] washing machines by using Ecobubble and AI Wash technologies,” said Katharina Mayer, Head of LifeStyle Lab Europe, Digital Appliances, Samsung Electronics. *separate images available below

 

AI Meets You: More Productivity, Simplicity and Enjoyment

▲”Intel and Samsung have worked together for over 20 years,” said David Feng from Intel. “By combining the power of the newest Core Ultra processors with Samsung’s mobile leadership and our joint belief in an open ecosystem, the Galaxy Book5 Pro 360 unlocks the next level of cross-device AI experiences.” *separate images available below

 

▲”[The Galaxy Book4 Edge powered by Snapdragon X Plus 8-core platform] is built for AI, putting the world of intelligence at the heart of your PC,” said Nitin Kumar from Qualcomm *separate images available below

 

▲ (left) “[Our SmartThings ecosystem] can connect thousands of Samsung and non-Samsung devices and has over 350 million subscribers globally,” said Deborah Honig, VP of One Samsung at Samsung UK. “Now at IFA, we are introducing SmartThings Pro for the first time. A new platform to help businesses easily manage their connected devices and energy usage.” (Right) “The only thing it doesn’t do is prepare the food for you,” Deborah Honig, VP of One Samsung at Samsung UK joked about the Samsung Food app. *separate images available below

 

▲”Our free Samsung Health app, [is] already used by over 64 million people worldwide,” said Stephanie Chosen, Brand & Product Marketing Manager at Samsung UK.

 

▲ “Samsung AI TV is set to become the hub of an AI-powered smart home system,” said Stephanie Chosen, Brand & Product Marketing Manager at Samsung UK.

 

▲ Benjamin Braun, CMO of Samsung Europe, took a selfie with the crowd using Galaxy Z Flip6 and the gesture control on Galaxy Ring at the company’s press conference at IFA 2024

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