“The Present” follows Sang-gu (Ha-kyun Shin), a man brought to present-day Seoul via time-travel from 1969. Sang-gu meets young entrepreneurs Ha-neul (Jun-myeon Kim, also known as EXO’s Suho), Bo-ra (Seul-ki Kim) and Young-bok (Su-bin Yoo) and ends up helping them as they work to create a thermal imaging camera to use in fire and rescue operations. “I wanted the film to be entertaining,” noted Director Jin-ho Hur, chiefly known for his work in the melodrama genre, “but I also wanted to accurately capture all the joys and sorrows faced by today’s young people as they go about launching their own business endeavors.”

(From left to right) Bo-ra, Sang-gu and Ha-neul, characters from “The Present”

The film features Samsung’s venture acceleration program C-Lab Outside, which supports young Korean startups by facilitating optimal environments for them to grow and create new value. Samsung’s IGNIS Thermal Imaging Camera, developed by Samsung’s in-house corporate incubation program C-Lab to help firefighters in prevention and rescue activities, also takes a starring role in the short film.

As well as being released on YouTube, Facebook and other portal sites, Samsung is hosting a special screening of “The Present” for 400 people in Seoul, attended by Director Jin-ho Hur, several of the production’s stars and C-Lab officials.

“We hope that ‘The Present’ will encourage young adults who are working hard to keep pursuing their dreams,” said Jae-woong Jeong, Vice President of Samsung Electronics’ Corporate Communications Team, “and that the film will convey to audiences Samsung’s citizenship vision of Enabling People, which itself reflects the company’s commitment to helping fulfill the innate potential of each and every individual.”

“The Present” is the latest in a series of films made by Samsung to entertain, motivate and inspire young people today. The first, “Two Lights”, was released in 2017, followed by “My Dream Class” in 2018 and “Memories” earlier in 2019.

Check out “The Present” in full below.

Submissions are to fall under four categories: Education, Health-Medical, Environment-Safety, and Local Community. First-time entries are eligible for Idea Awards and for solutions that have particularly far-reaching implications for society, Samsung Electronics has the option to provide additional support through their Impact awards. For more information, visit: http://www.tomorrowsolutions.org

Ignis helps Firefighters Spot Victims and Dangers in the Field with Thermal Imaging

The winner of the 2016 Idea Award and the 2017 Impact award was Ignis, a project for an affordable thermal imaging solution customized for firefighters. Inspired by a real-life situation experienced by firefighter Han Gyeong-Seung, Ignis was proposed through Samsung Tomorrow Solution and then further developed by Samsung Electronics Creative Lab (C-Lab).

Conventional thermal cameras are bulky and expensive, which makes them difficult to dispatch in actual firefighting and rescue missions. Working with local firefighters, the Ignis team devised a small, light and easy-to-use thermal camera that can be attached to the firefighters’ masks. Samsung donated 1,000 of these Ignis cameras to fire stations throughout Korea.

About Samsung Tomorrow Solution

Samsung Tomorrow Solution is a social contribution contest that was created in 2013. Over 7,000 teams, consisted of over 30,000 people, have taken part in the contest during the last five years.

To date, Samsung Electronics has awarded a total of one billion Korean Won to 40 winners through Samsung Tomorrow Solution, helping them further pursue and realize their ideas. Samsung has also invested additional assets, including financial, technical and human resources, to further develop and distribute solutions with particularly great potential.

Now in its sixth year and for the first year open as a global initiative, the project’s continuing quest to find and fund ideas that can help the public landscape is still going strong.

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