Yoonsoo Kim, President of Samsung Malaysia Electronics, proudly presenting Samsung’s latest flagship devices, the Galaxy S9 and S9+

Kuala Lumpur, 15 March 2018 – The much anticipated Galaxy S9 and S9+ are finally here! With the arrival of its latest flagships, Samsung continues to innovate and redefine the limitations of technology, giving Malaysians new ways to experience the world. The flagships are well-recognised globally, having received over 30 awards at the recent Mobile World Congress 2018 including “Best New Connected Device” and “Best Mobile VR or AR”.

“The S9 and S9+ were inspired by today’s way of communicating on the social media landscape. Self-expression has evolved, and gone are the days where consumers texted each other to convey their thoughts. Instead, they now use images, videos and emojis. Samsung has always been at the forefront in producing amazing smartphone cameras, but as a tech company known to push past boundaries and also with a deep commitment to listen to our consumers, we took our latest smartphones to another level by redesigning and upgrading the camera,” said KM Liew, Head of IT and Mobile Business, Samsung Malaysia Electronics.

“The Galaxy S9 and S9+ now come with new AR Emoji, Super Slow-mo and Super Low-light features. These enable consumers to discover and re-imagine a whole new level of visual communication, tailored to their own unique voices. To those who believe that a picture paints a thousand words, the Galaxy S9 and S9+ is the way to go,” Mr Liew added.

While it was the S9 and S9+’s new and innovative features that drew the attention of tech lovers and enthusiasts, it was the special appearance of Korean actor and superstar, Park BoGum, that sent the crowd into a frenzy. Through the Galaxy S9 and S9+’s great new features such as Super Slow-mo video recording, the ‘Love in the Moonlight’ prince was on a mission to experience the world in a whole new way with his Malaysian fans.

Camera Reimagined

Today’s cameras are for more than taking pictures – they are for connecting and communicating. Consumers want a smartphone camera with state-of-the-art technology, so they can express themselves with high-quality images and tools to tell their own unique story. The Galaxy S9 and S9+ cameras are built with these consumers in mind, with a Super Speed Dual Pixel sensor with dedicated processing power and memory to take amazing superior quality shots. DxOMark, the trusted industry standard for camera and lens image quality measurements, recognises this and given Samsung’s reimagined camera its highest-ever score for combined photo and video rating in a smartphone camera.

Much credit for the S9 and S9+’s high scores should be attributed to their amazing performance under low-light conditions. Similar to the way the iris of a human eye expands and contracts depending on a person’s surroundings, Samsung’s Dual Aperture camera (F1.5 / F2.4) automatically adjusts to its lighting conditions by letting in more light when it is dark through its greater aperture lens (F1.5) or switching to its lower aperture lens (F2.4) under bright light, ensuring that photos taken are crisp and clear. Apart from that, the popular dual-camera setup is available via the Galaxy S9+ as well, allowing users to continue shooting professional portrait shots with the phone’s ‘Live Focus’ mode.

Users are also now able to express themselves in brand-new ways, thanks to the S9 and S9+’s AR Emoji and Super Slow-mo features. While Samsung allows users to create an emoji that looks and acts almost exactly like them, the Super Slow-mo function (video recording of up to 960 frames per second) allows users to expand their creativity with utmost fun. Furthermore, S9 and S9+ users can now experience the world in a whole new way thanks to a smarter Bixby, integrated into the camera. Bixby is now able to translate foreign languages[1] and currencies instantly by image, provide useful information about your surroundings, and so much more.

Enhanced Entertainment

Smartphones are increasingly becoming our go-to choice for entertainment, which is why Samsung created a device that offers premium sound experiences with stereo speakers tuned by AKG. The Galaxy S9 and S9+’s audio also support Dolby Atmos, giving the effect of a 360-degree, impressive cinematic sound.

The Infinity Display on the Galaxy S9 and S9+ were given an upgrade as well. Featuring a new, bold, and bright Super AMOLED Infinity Display that looks gorgeous even under direct sunlight, it has received an “Excellent A+” grade by DisplayMate Technologies, the world’s leading evaluator of screens.

A Device that Fits with the Connected Lifestyle

As the first smartphone to support the new SmartThings app, the Galaxy S9 and S9+ are the central hub to manage every facet of the connected lifestyle at home, at the office, or on the go. The next-generation Samsung DeX empowers a mobile lifestyle by bringing a large, full-screen experience to the mobile handset. The redesigned DeX Pad is a new docking system for users to easily connect the Galaxy S9 and S9+ to a larger monitor, keyboard and mouse to expand the mobile experience with enhanced document editing or even full-screen gaming.[2] Users can also transform the Galaxy S9 and S9+ into a Touch Pad with the DeX Pad.[3]

The Best Comes Standard with the Galaxy Foundation

Samsung sets the gold standard for smartphones with IP68[4] water and dust resistance and wireless charging that goes a step beyond with the Galaxy S9 and S9+. The devices now support expandable memory of up to 400GB via a Micro SD Card and are equipped with the latest premium application processors, offering powerful performance and sophisticated image processing.

In addition, the Galaxy S9 and S9+ give users the peace of mind knowing that their phone is protected by Knox 3.1, Samsung’s latest defense-grade security platform. The Galaxy S9 and S9+’s Intelligent Scan feature supports three different biometric authentication options – iris, fingerprint, and facial recognition – so users can choose the way they want to protect their device and applications.

The Galaxy S9 and S9+ take health to the next level with an improved optical sensor built directly into the device, providing richer and more accurate information on users’ health status. This sensor allows the devices to keep track of users’ Heart Load Factor, a new measurement of the real-time demand placed on the heart[5].

The Galaxy S9 and S9+ will be available starting 16^th March 2018 in Malaysia. Offered at a recommended retail price from RM3,299 to RM4,399, it will be available in Midnight Black, Coral Blue and Lilac Purple.

To celebrate its launch in Malaysia, Samsung Malaysia Electronics will be kicking off a limited-time Roadshow Promotion in Pavilion Kuala Lumpur, Queensbay Mall in Penang, and Aeon Bandar Dato Onn in Johor Bahru. From 16^th until 18^th March 2018, customers who purchase a new Galaxy S9 or S9+ will be eligible for exclusive gifts by Samsung, which include:

• A FREE Samsung Wireless Charger Stand worth RM279 (limited to 2,300 units)
• A Samsung Gear Sport at 30% off with every purchase of a Galaxy S9 or S9+, while stocks last
• RM50 off on an LED View Cover, Standing Clear View Cover or Alcantara Cover with every purchase of a Galaxy S9 or S9+, while stocks last
• A Trade Up Program, allowing customers to trade-in selected devices with an extra trade up value of up to RM400
• 0% Easy Payment Plan for up to 12 months

Apart from that, consumers will receive a total of 1,500 Samsung Rewards Points after activating Bixby, Samsung Members and Samsung Pay on their newly purchased Galaxy S9 and S9+, while stocks last.

To find out more about the Galaxy S9 and S9+ roadshows and exclusive Samsung Experience Stores deals, visit http://www.samsung.com/my/offer/s9-roadshow/ and http://www.samsung.com/my/offer/s9-promo/.

For more information about the awards and positive responses the Galaxy S9 and S9+ have received so far, please visit the links below:

1. samsung.com/my/samsung-sets-mobile-standard-samsung-galaxy-s9-awarded-best-new-connected-device-at-mobile-world-congress-2018
2. samsung.com/my/raising-the-bar-for-smartphone-displays-galaxy-s9-earns-displaymates-highest-ever-a-grade
3. samsung.com/my/the-camera-reimagined-just-got-dxomarks-highest-score-ever

To know more about Samsung’s new flagships, the Galaxy S9 and S9+, and their new and innovative features, visit http://www.samsung.com/my/smartphones/galaxy-s9/.

Korean actor and Superstar, Park BoGum, making his highly-anticipated arrival at Pavilion KL, during the official launch of the Samsung Galaxy S9 and S9+

(From L to R) Malaysian actress and celebrity Serene Lim making her appearance with Park BoGum at the Galaxy S9 and S9+ launch.

Park BoGum celebrating the official launch of the Samsung Galaxy S9.

The Samsung Management team posing for a photo with its Korean and Malaysian superstars.
From L to R:
1. Yoo Jin Hyun, Business Director, IT & Mobile Business, Samsung Malaysia Electronics
2. Serene Lim, Malaysian actress and celebrity
3. Yoonsoo Kim, President of Samsung Malaysia Electronics
4. Park BoGum, Korean actor and Superstar
5. Liew Kian Ming, Head of IT & Mobile Business, Samsung Malaysia Electronics

Park BoGum posing with the large crowd and his fans at the launch of the Galaxy S9 and S9+ in Pavilion KL.

The Samsung Galaxy S9 and S9+ finally make their arrival on Malaysian shores.

¹ Actual user interface displays only one target language at a time. Different input and output languages are provided in different countries. An internet connection is required to use this service.                          

² Available on select Samsung smartphones running Android 8.0+. Using the original HDMI cable and charger included with DeX Pad is recommended. DeX Pad, keyboard, mouse, monitor sold separately.              

³ DeX Pad comes with HDMI cable, wall charger and data cable. Accessories including monitor sold separately. Use of original HDMI cable and charger included with DeX Pad is recommended. Dex Pad also supports Galaxy S8, S8+ and Note8.

4 Based on test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Rinse residue/dry if wet.

5 Intended for general wellness and fitness purposes only.

Kuala Lumpur, 26 February 2018 – Samsung Electronics Co., Ltd. introduces the Samsung Galaxy S9 and S9+, the smartphones that reimagine the way people communicate, share and experience the world. Made for an age in which consumers increasingly communicate and express themselves more with images, videos and emojis, the Galaxy S9 and S9+ drive innovation with Samsung’s advanced camera. Redesigned with a new Dual Aperture lens that powers an innovative low light camera, Super Slow-mo video capabilities and personalised AR Emoji, the Galaxy S9 and S9+ ensure users do not miss a moment and make their everyday epic.

The Galaxy S9 and S9+ deliver an enhanced entertainment experience with powerful stereo speakers tuned by AKG, immersive audio with Dolby Atmos® and a refined edge-to-edge Infinity Display[1] – a key staple in Samsung’s design heritage. In addition, the Galaxy S9 and S9+ will come with the new SmartThings app, which unites Samsung’s existing IoT services into one single, smart experience.

“The way we use our smartphones has changed as communication and self-expression has evolved,” said DJ Koh, President and Head of IT & Mobile Communications Division, Samsung Electronics. “With the Galaxy S9 and S9+, we have reimagined the smartphone camera. Not only do the Galaxy S9 and S9+ enable consumers to shoot great photos and videos anywhere, it’s a smartphone that’s designed to help them connect to others and express themselves in a way that’s unique and personal to them.”

Camera Reimagined

Today’s cameras are for more than taking pictures – they’re for connecting and communicating. Consumers want a smartphone camera with state-of-the-art technology, so they can express themselves with high-quality images and tools to tell their own, unique story. The Galaxy S9 and S9+ cameras are built with these consumers in mind, with a Super Speed Dual Pixel sensor with dedicated processing power and memory to take amazing shots with high photo quality. The Galaxy S9 and Galaxy S9+ camera features include:

• Super Slow-mo: Make every day moments epic with dynamic, slow-motion video that captures 960 frames per second. The Galaxy S9 and S9+ also offer automatic Motion Detection, an intelligent feature that detects movement in the frame and automatically begins to record – all users have to do is set up the shot. After capturing the Super Slow-mo video, users can select background music from 35 different options or add a tune from their favorite playlist. Users can also easily create, edit and share GIF files with a simple tap in three playful styles of looping to watch the action over and over again.

• AR Emoji: Samsung lets users create an emoji that looks, sounds and acts like them. AR Emoji uses a data-based machine learning algorithm, which analyzes a 2D image of the user and maps out more than 100 facial features to create a 3D model that reflects and imitates expressions, like winks and nods, for true personalization. AR Emoji shares users’ real-life emotions not only in video but also with a range of stickers and uses a standard AGIF file format so users can share their emojis across most third-party messaging platforms.

• Low Light Camera: Good lighting is the secret to any great photo. But often, photos are taken in less-than-ideal lighting conditions and most smartphone cameras have a fixed aperture that can’t adjust to low or bright lighting environments resulting in grainy or washed out pictures. Similar to the way the iris of a human eye expands and contracts, Samsung’s Dual Aperture[2] (F1.5 / F2.4) automatically lets in more light when it’s dark and less light when it’s too bright, taking photos that are crisp and clear.

• Bixby: Samsung’s intelligence platform, integrated into the camera, uses augmented reality and deep learning technologies to provide helpful information about a user’s surroundings.[3] With real-time object detection and recognition, Bixby instantly generates information directly on top of the image that the camera is pointing at. Users can translate foreign languages and currency in real time with Live Translation, learn about their surroundings, purchase products seen in the real world and track calories throughout the day.[4]

Entertainment Reimagined

Smartphones are often our go-to choice for entertainment, which is why Samsung created a device that offers premium sound experiences with stereo speakers tuned by AKG. Whether users are watching their favorite movie or streaming their favorite artist’s latest album, sounds are clear, crisp and rich in quality. The Galaxy S9 and S9+ also support Dolby Atmos, giving the effect of 360-degree sound.

The Galaxy S9 and S9+ audio experience is complemented by Samsung’s revolutionary Infinity Display. First introduced on the Galaxy S8, the bold, bright Super AMOLED Infinity Display blends right into the phone with virtually no distracting notches. With adaptive contrast enhancement, users can use their device even in direct sunlight.

A Device that Fits with the Connected Lifestyle

As the first smartphone to support the new SmartThings app, the Galaxy S9 and S9+ are the central hub to manage every facet of the connected lifestyle at home, at the office or on the go. The SmartThings app will be introduced with the Galaxy S9 and S9+ and will connect to other Samsung and non-Samsung devices.

For those constantly on the move, the next-generation Samsung DeX empowers a mobile lifestyle by bringing a large, full-screen experience to the mobile handset. With the DeX Pad, a new docking system, users can easily connect the Galaxy S9 and S9+ to a larger monitor, keyboard and mouse to expand the mobile experience with enhanced document editing or even full-screen gaming.[5] Users can also transform the Galaxy S9 and S9+ into a Touch Pad with the DeX Pad.[6]

The Best Comes Standard with the Galaxy Foundation

Samsung sets the gold standard for smartphones with IP68[7] water and dust resistance and wireless charging and goes a step beyond with the Galaxy S9 and S9+. The devices now support expandable memory of up to 400GB with a Micro SD Card and are equipped with the latest premium application processors offering powerful performance and sophisticated image processing.

In addition, the Galaxy S9 and S9+ give users the peace of mind knowing that their phone is protected by Knox 3.1, Samsung’s latest defense-grade security platform. The Galaxy S9 and S9+ support three different biometric authentication options – iris, fingerprint, and facial recognition – so users can choose the way they want to protect their device and applications. The devices feature Intelligent Scan, a new verification that intelligently uses the collective strength of iris scanning and facial recognition technology to quickly and conveniently unlock a user’s phone in various situations. The Galaxy S9 and S9+ also introduce Dedicated Fingerprint, giving users the option to use a different fingerprint to access Secure Folder than the one used to unlock the phone.

The Galaxy S9 and S9+ take health to the next level with an improved optical sensor built directly into the device, providing richer, more accurate information on users’ health status. This sensor allows the Galaxy S9 and S9+ to keep track of users’ Heart Load Factor, a new measurement of the real-time demand placed on the heart[8].

The Galaxy S9 and S9+ will be available starting 16^th March 2018 in Malaysia. Offered at the recommended retail price from RM3,299 to RM4,399, it will be available in Midnight Black, Coral Blue and Lilac Purple.

To celebrate its launch in Malaysia, Samsung Malaysia Electronics will be kicking off a limited-time pre-order promotion for Malaysians! Starting 10:00am from 1^st to 4^th March 2018 on first come first serve basis, customers who place a pre-order will receive an exclusive reward of Harman Kardon Onyx Mini Bluetooth Speaker worth RM699. For more information about the Samsung Galaxy  S9 pre-order promotion, visit www.samsung.com/my/s9preorder.

To know more about Samsung’s new flagships, the Galaxy S9 and S9+, please visit http://www.samsung.com/my/smartphones/galaxy-s9/.

[1] Infinity Display: a near bezel-less, full-frontal glass, edge-to-edge screen.

[2] The Dual Aperture supports F1.5 mode and F2.4 mode. Dual Aperture is installed on the rear camera (Galaxy S9) and rear wide-camera (Galaxy S9+).

^[3] Bixby service availability and features may vary by country or carrier. Voice Command recognizes English (U.S.), Mandarin Chinese and Korean. Not all accents, dialects and expressions are recognised. Voice command works with a select, growing list of Samsung and third-party apps. See “Apps with Voice” in Bixby for a list of compatible apps.

^[4] May differ by country and carrier.

^[5] Available on select Samsung smartphones running Android 8.0+. Using the original HDMI cable and charger included with DeX Pad is recommended. DeX Pad, keyboard, mouse, monitor sold separately.           

^[6] DeX Pad comes with HDMI cable, wall charger and data cable. Accessories including monitor sold separately. Use of original HDMI cable and charger included with DeX Pad is recommended. Dex Pad also supports Galaxy S8, S8+ and Note8.

[7] Based on test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Rinse residue/dry if wet.

[8] Intended for general wellness and fitness purposes only.

Media participants taking a group photo before the challenge’s official flag-off.

Kuala Lumpur, 9 February 2018 – We live in a world that is full of adventure, charm, and beauty, just waiting to be experienced and captured. Imagine not being able to bring your smartphone to document every journey because of the limitation it holds – the world would surely seem like a less colourful place.

Luckily, technology has advanced to a point where smartphones offer the freedom to capture every moment brilliantly, anytime and anywhere. Two such devices are Samsung’s newly launched midrange smartphones, the Galaxy A8 (2018) and Galaxy A8+ (2018), featuring an IP68 water-resistant body and better yet, a water resistant Dual Front Camera to #MakeYourMoment and selfies worthwhile.

“Millennials yearn for adventures and they make the most out of what life has to offer. This weekend they are camping at Chilling Waterfall; the next they are en route to Penang to selfie with the street art murals of George Town; and the following one they are riding the rapids of the rivers in Kuala Kubu Bharu. All of these adventures must of course be documented and posted for the social world to see, and there isn’t a more perfect device to accompany them on their escapades than our new water-resistant Galaxy A8 and A8+!” said Mr KM Liew, Head of IT and Mobile Business at Samsung Malaysia Electronics.

The Galaxy A8 and A8+ introduce us to Samsung’s first ever IP68 Dual Front Camera (16MP+8MP F1.9), to capture gorgeous selfies in any conditions, even underwater, making them the ideal companion for an outdoor water adventure. Moreover, with the 16MP F1.7 rear camera, every photo is captured perfectly on your first try, appearing crisp, detailed, and vibrant – ready to be shared with others as it is. To put this to the test, Samsung designed an experiential session dubbed the “Galaxy A8 Lagoon Quest” at Sunway Lagoon, subjecting participants to immerse in a series of water-related challenges.

The quest took place in various attractions in Sunway Lagoon including the majestic Vuvuzela ride and the heart-racing bungee jump, where participants conquered heights, flaunted their selfie skills, displayed their abilities to solve clues and complete exhilarating tasks with the Samsung Galaxy A8 and A8+. The quest also incorporated the advanced camera and recording capabilities of the phones, reiterating its position as the perfect devices to document and share experiences with friends in the social sphere.

The Galaxy A8 (2018) price in Malaysia is RM1,799 (inclusive of 6% GST) and Galaxy A8+ (2018) price in Malaysia is RM 2,499 (inclusive of 6% GST). Both devices come in Black, Gold and Orchid Gray to suit your personal style.

For more information on the Galaxy A8 (2018) and Galaxy A8+ (2018), please visit http://www.samsung.com/my/smartphones/galaxy-a8-a530 and http://www.samsung.com/my/smartphones/galaxy-a8-a730.

Media participants posing for a photo after completing a challenge on top of the Lagoon’s Suspension Bridge

A participant overcoming all fears and instinct to make a bungee jump off the Lagoon’s Suspension Bridge

Media participants testing out the Galaxy A8’s dual selfie camera by capturing a wefie with a friendly bird.

Teams completing the panoramic challenge at the Lagoon’s surf beach.

Media participants posing for a photo after a thrilling Vuvuzela ride

All participants posing for a final group photo after successfully completing the Galaxy A8 Lagoon Quest

Picture 1: Samsung Malaysia Electronics launched the new Samsung Galaxy A8 (2018) & A8+ (2018). (L-R):
• Liew Kian Meng, Head of IT & Mobile Business, Samsung Malaysia Electronics
• Yoonsoo Kim, President, Samsung Malaysia Electronics
• Yoo Jin Hyun, Business Director, IT & Mobile Business, Samsung Malaysia Electronics

Kuala Lumpur, 17 January 2018 – Samsung Malaysia Electronics kick starts the year with giggles, eye-catching floats and countless selfies by the pool with its all new Samsung Galaxy A8 (2018) and Galaxy A8+ (2018), making every moment worthwhile.

Designed for fun seekers to capture every moment brilliantly, the Galaxy A8 (2018) and A8+ (2018) feature a Dual Front Camera and it is IP68-rated to protect itself from water and dust, allowing users to capture various types of adventure, from casual park strolls, to pool parties, and even hikes up Broga Hill on a rainy day.

“We are delighted to host a pool party to welcome 2018 and at the same time, reveal the new Samsung Galaxy A8 and Galaxy A8+! We understand that millennials today enjoy documenting and sharing their experiences on social media, so Galaxy A8 and A8+’s Dual Front Camera ensure all selfies captured – whether in or out of the water – are flawless; allowing users to readily upload and share their memories on social media. Selfie enthusiasts, Galaxy A8 and A8+ are made especially for you!” said Mr Yoonsoo Kim, President of Samsung Malaysia Electronics.

The first for Samsung, the Galaxy A8 (2018) and A8+ (2018) feature a Dual Front Camera to snap the best selfies, no matter what angle they are captured from. With the 16MP+8MP F1.9 Dual Front Camera, which is made up of two separate cameras, you can switch between the two to take the type of selfie you want – from close-ups to portrait shots with a clear and crisp background. Following the footsteps of its flagship siblings, the Galaxy A8 (2018) and A8+ (2018)’s advanced Live Focus feature allows you to easily adjust the background blur (‘bokeh’ effect) before or after you take the picture to create high-quality images.

From day to night, the advanced features of both the Galaxy A8 (2018) and A8+ (2018)’s front and rear cameras ensure you capture sharp images, even in low-light conditions with F1.9 and F1.7 aperture. Whether you are out at the beach with friends till sunset or out dancing during Ladies’ Night, rest assured that selfies and images capture are vivid and clear. The new devices also allow you to customise your photos with fun options, from adding stickers to your selfie or highlighting a culinary extravaganza with Food Mode. With the 16MP F1.7 rear camera, every photo is captured perfectly on your first try, appearing crisp, detailed, and vibrant – ready to be shared with others as it is. Foodies, capture and share your mouth-watering food pictures on social media and make your friends wish they were with you during your food hunt!

Offering IP68 water and dust resistance[1], the Galaxy A8 (2018) and A8+ (2018) can withstand the elements, including sweat, rain, sand and dust. Snap fabulous and gorgeous underwater pool selfies with friends or answer calls in the rain without a fuss. With the A8 and A8+, you won’t have to worry too much about weather conditions or the environment you’re in, because rain or shine, that perfect selfie is sure to #MakeYourMoment a memorable one!

Shaky video footage will be a thing of the past with video digital image stabilisation (vDIS) technology, and with an added hyperlapse feature, you can now create time-lapse videos that let you record, tell and share even longer stories. Video blogging (vlogging) with friends and family to capture every moment will be more fun and exciting with the Galaxy A8 (2018) and A8+ (2018).

Both these devices also allow you to glance through notifications thanks to the Always On Display, without ever unlocking your phone. Moreover, there is no need to worry about leaving your wallet at home as Samsung Pay is installed in Galaxy A8 (2018) and A8+ (2018). Every transaction via Samsung Pay is simple, yet very secure. All it takes is one swipe and one fingerprint scan.

The Galaxy A8 (2018) and A8+ (2018) are powered by 3,000mAh and 3,500 mAh batteries respectively, with 4GB / 6GB RAM memory and storage of 32GB and 64GB for both devices respectively. Not only that, other flagship-type features offered by Samsung’s two latest smartphones include Bixby, Dual Messenger and storage expansion via SD card slot.

The Galaxy A8 (2018) and Galaxy A8+ (2018) is available in Malaysia at the recommended price of RM1,799 and RM2,499 respectively (inclusive of 6% GST). Both devices are also available in Black, Gold and Orchid Gray to suit your personal style.

To celebrate the official launch of the Galaxy A8 (2018) and A8+ (2018) in Malaysia, Samsung invites you to enjoy an exclusive 3-day Early Bird Rewards promotion from 19^th to 21^st January 2018, where you have the opportunity to receive a free 10,000 mAh Battery Pack and a free 64GB Memory Card with any purchase of Galaxy A8 (2018) or A8+ (2018) at all participating outlets, while stocks last. For more information, please visit http://www.samsung.com/my/offer/mobile-galaxy-a8/.

For more information on the Galaxy A8 (2018) and Galaxy A8+ (2018), please visit http://www.samsung.com/my/smartphones/galaxy-a8-a530 and http://www.samsung.com/my/smartphones/galaxy-a8-a730.

[1] Carrying an IP68 dust and water resistance rating. Based on test conditions of submersion in up to 1.5 meters of fresh water for up to 30 minutes

Picture 2: The Samsung Galaxy A8 (2018) and A8+ (2018) are both rated IP68 for water and dust resistance – perfect for any occasion. (In picture: Yoonsoo Kim, President, Samsung Malaysia Electronics)

Picture 3 and 4: Designed for fun seekers to capture every moment brilliantly, the Galaxy A8 (2018) and A8+ (2018) feature a Dual Front Camera. (Pic 3: President Kim with the national synchronised swim team; Pic 4: President with social media influencers).

Picture 5 and 6: Samsung Malaysia Electronics launched the A8 (2018) and A8+ (2108) with beautiful synchronised swimming performance

Picture 7 and 8: The new Galaxy A8 (2018) and A8+ (2018) is Samsung’s first water-resistant smartphone with Dual Front Camera for great selfies anytime and anywhere

Picture 9 and 10: Media were ecstatic to battle it out in the kayak race selfie challenge using Samsung Galaxy

A practical, stylish and convenient smartphone series with serious attitude

Kuala Lumpur, 19 December 2017 – Samsung Malaysia Electronics today announced the latest additions to the Galaxy A series: the Galaxy A8 (2018) and A8+ (2018).

The Galaxy A8+ (2018) and A8 (2018) feature a Dual Front Camera, a large Infinity Display and stunning ergonomic design that draws on Samsung’s flagship design heritage and experience. With additional everyday features, the new Galaxy A series is more stylish, practical and convenient than ever before.

“With the release of the Galaxy A8 (2018) and A8+ (2018), we’re bringing our customers’ favourite features from our flagship smartphones, such as the Infinity Display and our first Dual Front Camera with Live Focus, to our Galaxy A series, which is already known for its premium design”, said Mr KM Liew, Head of IT & Mobile Business, Samsung Malaysia Electronics. “The Galaxy A8 (2018) and A8+ (2018) exemplify our continued dedication to meeting the needs of our consumers by providing them with greater choice and convenience.”

Snap bright, clear selfies with the 16MP F1.7 rear camera and 16MP+8MP F1.9 Dual Front Camera, no matter where you are or what you’re doing. The Dual Front Camera is made up of two separate cameras so you can switch between the two to take the type of selfie you want – from close-ups with the background to portrait shots with a clear and crisp background. And with the advanced Live Focus feature, you can easily adjust the bokeh effect before or after you take the picture to create high-quality images.

From day to night, the advanced camera makes sure you capture sharp images, even in low-light conditions. The new devices also allow you to customize your photos with fun options, from adding stickers to your selfie or highlighting a culinary extravaganza with Food Mode.

Shaky video footage will be a thing of the past with video digital image stabilisation (VDis) technology, and with an added hyperlapse feature, you can now create time-lapse videos that let you record, tell and share even longer stories.

When watching movies or playing games, the latest Galaxy A devices set a new standard for uninterrupted, immersive viewing experiences. The Infinity Display goes beyond the bezel with an immersive 18.5:9 display ratio[1], so that you can view the whole scene across your screen for the ultimate cinematic experience. The large screen is supported with ergonomic curved glass on the back and front. Its sleek glass and metal frame, smooth curves and comfortable grip make it even easier to watch or interact with content on your phone. The Galaxy A8 (2018) and A8+ (2018) are available in three colours including black, gold and orchid gray to suit your personal style[2].

Both devices will continually keep you informed with the Always On Display, meaning you can get information at a glance without unlocking your phone. With Samsung Pay[3], there’s no need to bring your wallet with you every time you go out. Supporting Magnetic Secure Transmission (MST) and Near Field Communication (NFC), the Galaxy A8 (2018) and A8+ (2018) can be used virtually anywhere you can tap or swipe your card. Every transaction via Samsung Pay is secure, yet very simple. All it takes is one swipe and one fingerprint scan.

Offering IP68 water and dust resistance[4], the Galaxy A8 (2018) and A8+ (2018) can withstand the elements, including sweat, rain, sand and dust, making it suitable for nearly any activity or situation. The Galaxy A8 (2018) and A8+ (2018) support microSD cards so you can expand your storage capacity by up to 256GB, and are the first in the A series to support Samsung’s Gear VR.

The Galaxy A8 (2018) and A8+ (2018) will be available in January 2018.

For more information, please visit http://www.samsung.com/my/mobile-galaxya-2018/.

Samsung Galaxy A8 and A8+ Product Specifications:

* Features and functions will vary by market and mobile operator

* All functionality, features, specifications and other product information provided in this document

including, but not limited to, the benefits, design, pricing, components, performance, availability,

and capabilities of the product are subject to change without notice or obligation.

[1] Screen measured diagonally as a full rectangle without accounting for the rounded corners

[2] Colour availability may vary by country

[3] Availability of service may vary by country

[4] Carrying an IP68 dust and water resistance rating. Based on test conditions of submersion in up to 1.5 meters of fresh water for up to 30 minutes