Samsung showcased its solutions across an expansive 1,728 sqm exhibition space, welcoming 92,170 visitors throughout the four-day event. The booth featured ten product zones demonstrating how Samsung’s display portfolio supports retail, corporate, hotel, education and hybrid commercial environments.

That momentum was reflected across the show floor, where Samsung’s commercial display portfolio received a record number of top industry awards and category wins.

▲ A record-breaking year at ISE 2026: Samsung’s commercial display solutions received multiple top industry honors.

Retail: Display Solutions Designed for Inside and Out

In retail environments, Samsung’s display solutions are built to perform across different sightlines, lighting conditions and store layouts.

At the show, Samsung brings this performance to life by showcasing the IBF series LED display in a 142-inch configuration for window-facing applications.

▲ The LED display IBF model showcases bright visuals from a window.

Designed for highly bright environments, the display reaches 3,500 nits of brightness to deliver clear advertising content to the public while maintaining a clean, visually unobtrusive presence inside the store. The slim 42mm profile and clean-back design showed how the display can blend naturally into open storefronts, while flexible installation options support a wide range of layouts, including flat, L-type, convex, concave and window-facing setups.

▲ Two 109-inch IEF screens frame the Samsung booth entrance, stopping attendees with fine-pitch LED brilliance.

The new IEF series indoor LED signage takes a different approach, optimized for retail environments where screens are viewed up close and details matter.

The IEF signage delivers 600-nit brightness with HDR10+ support, the display produces clear, consistent visuals across both bright and dark content, while Glue-on-Board (GoB) technology adds a protective layer to support long-term performance in high-traffic settings.

▲ Samsung Color E-Paper lineup demonstrates how retailers can deploy low-power digital signage across every point of sale.

Samsung Color E-Paper offers an impactful alternative to printed posters in day-to-day retail operations. At ISE 2026, Samsung showed how its 13-inch, 20-inch[1] and 32-inch displays can work together within a single retail environment, using familiar proportions and formats that allow digital signage to sit naturally alongside printed materials and existing displays.

Across all sizes, Color E-Paper uses ultra-low power digital ink technology, consuming power only when content changes[2]. With the dedicated Samsung Color E-Paper app, retail associates can manage local content directly from their mobile devices, reducing the operational burden of frequent reprinting without disrupting the space’s look and feel.

▲ Attendees share excitement as the 3D visuals appear to pop out of the 85-inch Spatial Signage.

Samsung’s newly launched 85-inch Spatial Signage allows businesses to showcase products in high-traffic retail environments where space and aesthetics are equally important. With its patented 3D Plate Technology, Spatial Signage can display products and content in full 360-degree rotation, giving visitors a clear view of products from all angles.

▲ Visitors experience the impact of 3D visuals with the 32-inch Spatial Signage.

Smaller 55-inch and 32-inch formats arriving later this year will extend immersive 3D capability to smaller displays and department-level retail environments.

At ISE 2026, Samsung Spatial Signage received broad industry recognition, earning honors across multiple categories including:

• Best of Show Awards from Future
  • AV Technology: Samsung Spatial Signage
  • Digital Signage: Samsung Spatial Signage
  • Installation: Samsung Spatial Signage
• Digital Signage Award from Sector Projects Plus Limited and Sixteen:Nine
  • Innovation in Display Technology
• Inavation Award for Technology from Inavate Magazine
  • Technology for Digital Signage
• Top New Technologies (TNT) Awards from Commercial Integrator
  • Digital Signage (Hardware)

These honors reflect a strong industry response to its immersive design and practical application across retail environments.

▲ VXT’s AI Studio can turn static images into signage-ready video content with the click of a button.

Designed to support a wide range of signage formats, Samsung VXT helps retailers to create, update and distribute content across multiple screens from a single system.

Within Samsung VXT, AI Studio app[3] enables teams to turn static images into signage-ready video content optimized for use across Samsung’s commercial display portfolio. Also, if you choose ‘Spatial Signage Optimization’ option, content created through VXT’s AI Studio App is automatically optimized with refined shadow detailing, adjusted margins and background treatments—creating more realistic and balanced visuals for Spatial Signage.

This approach was recognized at ISE 2026, where Samsung VXT’s AI Studio app received a Best of Show Award from Future in the Installation category.

• Best of Show Awards from Future
  • Installation: Samsung VXT AI Studio

Supersized Displays: Commanding Scale and Immersion

The 130-inch QPHX Micro RGB signage made its commercial debut at ISE 2026, expanding Samsung’s footprint in supersized commercial signage. Large-format displays continue to play a growing role in flagship retail and brand experience spaces where scale and clarity are essential. The130-inch signage illustrates how scale and color accuracy can anchor an environment and draw attention from across the floor.

▲ Attendees stand before the towering 130-inch QPHX Micro RGB Signage.

The display features Micro RGB Technology with individually controlled micro RGB LED backlights for fine detail rendering across the entire screen, ensuring color expression even in ultra-large-format installations.

▲ The 105-inch QPDX-5K display demonstrates impact in a high-traffic retail space.

The supersized lineup supports large-scale messaging across different environments. The 105-inch QPDX pairs 5K resolution with a 21:9 widescreen format, supports portrait and landscape installation and enables mixed 9:21 and 16:9 layouts within a single screen.

The 115-inch QHFX is designed for high-visibility indoor spaces, with portrait and landscape support and a non-glare surface that helps reduce reflections from ambient lighting and daylight.

▲ Samsung’s 115-inch QHFX captures high-quality visuals with no glare

Corporate: Seamless Meeting and Control Room Solutions

For corporate environments, Samsung showcased display solutions designed to simplify meeting spaces while supporting high-quality collaboration.

The Wall All-in-One introduces a streamlined LED solution for boardrooms and executive meeting spaces. The Wall All-in-One drastically simplifies installation thanks to its modular, section-based design, enabling faster setup than traditional LED installations.

▲ Samsung’s The Wall All-in-One transforms a boardroom conference call into an immersive experience.

The display ships with all required peripherals, including control, audio and mounting hardware into a single package to reduce sourcing and installation complexity.

Samsung also highlighted collaboration scenarios enabled by Cisco-certified integration, in which AI-powered cameras and microphones work alongside LED displays to deliver more natural, lifelike video conferencing experiences.

To further simplify deployment, meeting rooms can be set up quickly using Microsoft Express Install, combining Samsung QMC Smart Signage with Logitech video conferencing solutions to support Microsoft Teams Rooms with minimal configuration.

▲ Attendees learn more about Samsung’s partnership with Logitech to simplify meeting room setup.

Hotel: Flexible Hospitality Integration

In the hospitality zone, Samsung highlighted how in-room displays are evolving into part of the guest experience rather than standalone screens. The Frame for Hotel (model: HL03H)[4] drew strong interest from attendees as a design-forward display created to blend naturally into guest rooms while supporting modern hotel operations.

Recognized with a Top New Technologies (TNT) Award in the Displays (TV) category and Future’s Best of Show in AV Technology, The Frame for Hotel reflects growing demand for screens that balance aesthetics and functionality. A built-in One Connect Box helps reduce visible cabling and simplify installation, which is an important consideration for both new builds and retrofits.

• Best of Show Awards from Future
  • AV Technology: The Frame for Hotel
• Top New Technologies (TNT) Awards from Commercial Integrator
  • TVs: The Frame for Hotel

▲ An attendee captures The Frame for Hotel’s personalized welcome screen, the hospitality innovation that makes guests feel recognized from the moment they walk in.

Alongside Samsung Hotel TV, attendees could try LYNK Cloud in action. LYNK Cloud is a platform that helps hotels remotely manage, monitor and update connected hotel TVs and better understand how guests use in-room digital services.

Through its Business Intelligence capabilities, hotel teams can see which concierge features guests engage with most, from menu selections to content viewing habits. These insights help hotels refine services and improve the in-room experience, while laying the foundation for more personalized, design-led hospitality environments in the future.

▲ With LYNK Cloud, hotel managers can better understand guest preferences through data-driven insights.

Classroom: Educational Display Solutions

▲ Visitors experience just how easy it is to access educator profiles using NFC technology on the Interactive Display WAFX-P (model: WA86FX-P).

During the event, Samsung highlighted how the display can support continuity between classes by enabling educators to log in to their own personal profiles directly on the WAFX-P. To access their personal profiles, they simply scan a QR code or an NFC-enabled ID card. If a teacher forgets to log out, another can simply scan their ID card to switch profiles, making it easy to move between classrooms and displays.

The Interactive Display WAFX-P series was recognized with both a TNT Award in the Interactive Whiteboard category and Future’s Best of Show Award in the Tech & Learning category, reflecting its ability to reduce friction during everyday classroom instruction.

• Top New Technologies (TNT) Awards from Commercial Integrator
  • Interactive Whiteboards: WAFX-P Series
• Best of Show Awards from Future
  • Tech & Learning: WAFX-P Series

Control Room: Unified Command Environments

Samsung The Wall MPF series is designed for mission-critical control rooms where clarity and continuity are essential. Powered by Black Seal Technology+, the display delivers deep blacks and refined contrast, ensuring critical information remains visible across large, bezel-free LED canvases in demanding operating conditions.

▲ Samsung’s The Wall solution powers real-time command and control for crystal-clear visibility across multiple data streams for mission-critical operations.

▲ LSM2 was recognized with a TNT Award from Commercial Integrator in the Video Wall Software category.

Samsung LED Signage Manager 2 (LSM2) is designed to streamline the installation and operation of large-scale LED systems in control room environments. With support for offline pre-configuration, automatic IP assignment and built-in self-diagnosis, LSM2 helps reduce setup time and maintain reliable day-to-day operation. During ISE 2026, LSM2 received the TNT Award from Commercial Integrator in the Videowall Software category.

• Top New Technologies (TNT) Awards from Commercial Integrator
  • Videowall Software: LED Signage Manager 2

▲ Twickenham Studios leverage Samsung’s The Wall for large-scale production.

The Wall can also be applied beyond control rooms. The Wall × Twickenham Studios was awarded AV News Magazine’s Project of the Year, recognizing Samsung’s first major LED screen build in the UK.

• AV News Awards from AV News Magazine
  • AV Project of the Year (Commercial): The Wall, Twickenham Project

Protecting Samsung Signage, No Matter the Scale

Samsung integrates Knox Security across its commercial display portfolio to support multi-layered security from hardware to the application level. Knox includes advanced encryption and built-in protection designed to safeguard data today and as security standards evolve.

Platforms including VXT and LYNK Cloud are certified to internationally recognized standards: ISO/IEC 27001:2022 and 27701:2019, supporting secure operations and enhanced data security.

Beyond the Booth: Leading the Conversation on Commercial Displays

At ISE 2026, Spark[5] launched as a new showcase bringing together gaming, broadcast, design, live events and media within a single creative program. Powered by Samsung, Spark explores how creative technology is shaping modern storytelling through real-world applications across production, live experiences and immersive content.

Samsung also hosted Discover the Future with VXT 4.0, an after-hours event that highlighted recent platform updates and explored how cloud-based content management is supporting digital signage at scale.

▲ ISE 2026 in Barcelona

ISE 2026 underscored Samsung’s 17-year leadership[6] in commercial displays, highlighting how its portfolio continues to evolve alongside the changing needs of businesses worldwide.

For more information, visit: https://news.samsung.com/my/

[1] 20-inch models will be available later this year.

[2] Activities related to content refresh, content changes or device monitoring and control will require additional power. Content refresh is essential and automatically performed when the power cable or battery is connected.

[3] VXT is sold separately and feature availability may vary by region. AI Studio will be available globally in 1H 2026 and may incur additional costs depending on usage.

[4] The Frame for Hotel will be available later this year.

[5] Spark is a four-day creative industries program at ISE 2026, featuring curated talks, panels and showcase sessions that bring together industry leaders from various verticals to explore cross-disciplinary workflows and innovation.

[6] Consumer TVs are excluded. Source: Omdia Q3 2025 Public Display Report

Samsung Electronics Co., Ltd. announced the global launch of the 13-inch Samsung Color E-Paper (EM13DX model), expanding its Color E-Paper lineup with the world’s first display designed with a bio-resin housing derived from phytoplankton. The paper‑thin display uses advanced digital ink technology and ultra‑low power to offer businesses a practical alternative to traditional printed signage.

“As businesses look for more flexible and efficient ways to communicate, Samsung Color E-Paper represents a shift in how digital signage fits into everyday operations,” said Hyoung Jae Kim, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “By incorporating innovative technology such as phytoplankton-based bio-resin, we’re demonstrating our commitment to advancing both display technology and the materials behind it. Our Color E-Paper products are designed to replace paper with ultra-low power performance and ultra-slim, lightweight designs.”

Paper-Like Color and Clarity for Modern Digital Displays

As the smallest model in the lineup, the new 13-inch Samsung Color E-Paper offers businesses a compact display option for shelves, counters, tables and doors where traditional paper signage is still widely used. Similar in scale to A4 paper, the display delivers 1,600 x 1,200 resolution in a 4:3 aspect ratio.

With a rechargeable, embedded battery, USB Type-C support and flexible mounting options,[1] the display can be deployed without permanent power cables. Its ultra-slim 17.9mm design weighs just 0.9kg with the battery, making it easy to install and reposition across different placements as campaigns change. Samsung’s advanced color imaging algorithm enhances color accuracy and readability to deliver a paper-like look and feel. By smoothing gradations and refining contours, it produces vivid visuals that resemble traditional posters and point-of-purchase displays, helping businesses transition naturally from printed materials to digital signage.

Pioneering Lower-Impact Signage With Bio-Based Materials

Samsung’s 13-inch Color E-Paper is the world’s first commercial display to apply a bio-resin derived from phytoplankton in its housing. The display’s housing has been independently verified by global safety and sustainability certification organization UL to consist of 45% recycled plastic and 10% phytoplankton-based bio-resin. This material innovation was developed as an alternative to conventional petroleum-based plastics, which can reduce carbon emissions in the manufacturing process by more than 40%.[2]

Sustainability is carefully considered in every part of the display, from the housing to the packaging. The entire packaging, including the box, cushion and accessory box, is made from 100% paper.

Day-to-day operation is designed to be just as efficient. The display maintains static images at zero watts power, reducing unnecessary energy usage without compromising reliability.[3] When content is updated, overall energy[4] use remains far lower than that of conventional digital signage, which helps lower operating costs over time.

Easy Content With Samsung E-Paper App and Samsung VXT

Samsung’s 13-inch Color E-Paper supports simple content control for both local and remote operation. The Samsung E-Paper App, available on Android and iOS, allows staff to update and manage local content directly from personal devices, without the need for an additional remote control.

The display is also compatible with Samsung VXT, a cloud-based content and remote device management platform that lets teams remotely manage hardware settings, troubleshoot issues and create and deploy content with minimal training. For Color E-Paper, Samsung VXT includes dedicated features to optimize content visibility, as well as a preview function that allows teams to check color accuracy before deployment.

Alongside the new 13-inch display, Samsung will unveil a 20-inch model for the first time at ISE 2026, a world-renowned audiovisual and systems integration tech show held in Barcelona from Feb. 3-6. With this expansion of the Color E-Paper lineup beyond the existing 32-inch model offering, the Color E-Paper portfolio is increasingly designed to support a wide range of business needs.

Samsung continues to lead the global digital signage market, securing a 36.2% global market share by volume in Q3 2025, building on its 17-year position as the world’s leading commercial display provider.[5]

For more information, visit: https://news.samsung.com/my/

[1] The EM13DX series includes two rear holders, two hanging brackets and two simple stands. Additional installation accessories may be required, depending on the setup, and are sold separately.

[2] Based on internal test results under specific conditions only. Comparison is made against petroleum-based resin(PC+ABS) of the same weight. Carbon emissions calculation is based on the Product Carbon Footprint (PCF) data of resin production following ISO 14067, 14040 and 14044 standards, covering carbon emissions from cradle to gate (excluding downstream, use-phase, and end-of-life emissions). All figures are estimates based on available data and are subject to change.

[3] Activities related to content refresh, content changes, or device monitoring and control will require additional power. Content refresh is essential and automatically performed when the power cable or battery is connected.

[4] Battery duration may vary based on factors including network environment, hardware components and user activity.

[5] Consumer TVs are excluded. Source: Omdia Q3 2025 Public Display Report.

Samsung Electronics Co., Ltd., announced the expansion of its commercial display offerings, led by the global launch of Samsung Spatial Signage, at Integrated Systems Europe (ISE) 2026 in Barcelona. The announcement includes new AI-powered content capabilities through Samsung VXT, new additions to Samsung’s supersized commercial display lineup and expanded enterprise collaboration with Cisco-certified wide-format display solutions.

“For commercial environments, bringing displays and content solutions together is becoming increasingly important,” said SW Yong, President and Head of the Visual Display (VD) Business at Samsung Electronics. “Glasses-free 3D Spatial Signage, combined with new AI-powered capabilities in Samsung VXT, allows us to deliver a more integrated approach to immersive commercial displays, helping businesses create engaging experiences across a wide range of commercial environments.”

Bringing Brands to Life Across a Range of Environments With Spatial Signage

Spatial Signage is Samsung’s industry-leading 3D digital signage that delivers an immersive visual experience. Using Samsung’s patented 3D Plate technology, it creates a sense of spatial depth positioned behind the LCD panel. Content retains the sharpness of 2D visuals while adding natural-looking 3D depth — without the need for specialized equipment such as 3D glasses. The display’s presentation naturally draws attention in retail, luxury, museum and entertainment settings, helping direct focus to key promotions, exhibitions or important information.

The newly launched 85-inch Spatial Signage display features a 4K UHD resolution (2,160 x 3,840) in a 9:16 portrait format, which enables brands and venues to present 360-degree rotating visuals that show front, back and side views of a product or scene.

Powered by Samsung’s industry-leading Quantum Processor, the display provides 4K UHD upscaling, 16-bit color mapping and dynamic HDR refinement to deliver sharper detail, smoother tonal transitions and consistent color accuracy. Additionally, an anti-glare panel helps maintain clarity under bright or challenging lighting conditions.

Spatial Signage features an UltraThin Design with a slim 52mm profile and a lightweight 49kg build. Compatible with a Slim Fit Wall Mount, the display installs like conventional signage and integrates cleanly into compact or design-sensitive locations, without the bulky, box-like enclosures typically associated with traditional showcase-style displays.[1] Spatial Signage is available globally in an 85-inch model, with the launch of 32-inch and 55-inch sizes to follow.

AI Studio, a new AI-powered content app within Samsung VXT,[2] was showcased at ISE 2026 to demonstrate streamlined content creation for all Samsung signage connected to the platform. The app transforms static images into signage-ready video without the need for external tools or manual setup. Content created through VXT’s AI Studio app is automatically optimized with refined shadow detailing, adjusted margins and background treatments for Spatial Signage—creating more realistic and balanced visuals tailored for a wide variety of commercial environments.

▲ Samsung VXT’s AI Studio app transforms static images into signage-ready video. User can also optimize the content — created through VXT’s AI Studio — for Spatial Signage.

Recognized for its pioneering 3D capabilities, Spatial Signage has been named a CES 2026 Innovation Award Honoree in the newly introduced Enterprise Tech category, which made Samsung one of the first to be recognized in the category during its commercial debut at the show. Last year, the display was also named an IFA 2025 Innovation Award Honoree in the ‘Best in Emerging Tech’ category.

Redefining Supersized Signage for Bold Business Impact

Samsung is reinforcing its leadership in supersized commercial displays with a growing lineup of extra-large formats built for high-impact business environments. At ISE 2026, Samsung introduced the 130-inch Micro RGB signage (QPHX model) to commercial audiences for the first time. Previously unveiled at CES 2026 for the ultra-premium home entertainment market, the display features Samsung’s most advanced Micro LED technology to date. It combines micro-scale RGB LEDs with the Micro RGB AI Engine Pro to deliver vivid color expression and exceptional picture quality in an ultra-slim design, making it ideal for flagship retail and premium spaces.

▲ Samsung 130-inch Micro RGB Signage

Also unveiled at ISE 2026 was the 108-inch The Wall All-in-One (MMF-A model) in 2K resolution, engineered to dramatically simplify large-format LED deployment. Like previous models (146-inch 4K and 2K, 136-inch 2K and 110-inch 2K), it reduces on-site setup time and labor compared to traditional LED walls. Installation is possible in as little as two hours, depending on display size.[3] However, the new 108-inch model features a more compact, split-panel design that makes supersized LED installation as efficient as mounting two LCD screens rather than a full LED wall — all at a much faster pace.

Together with the previously introduced 105-inch QPDX-5K and 115-inch QHFX models, the addition of the 130-inch Micro RGB Signage and The Wall All-in-One series gives businesses more ways to create immersive, ultra-large visual experiences across lobbies, showrooms, boardrooms and other high-impact commercial spaces. This expanded lineup reinforces Samsung’s 17-year leadership in the global digital signage market.[4]

Advancing Enterprise Collaboration With Cisco and Logitech Partnerships

Samsung’s 115-inch 4K Smart Signage (QHFX model) and 146-inch 2K The Wall All-in-One (IAB model) lead the industry in advanced supersized displays, offering seamless, immersive meeting spaces without the complexity of multi-screen setups. These supersized models are the latest Samsung displays to be certified for compatibility with Cisco’s collaboration devices, joining the previously certified Samsung QMC lineup. Notably, Samsung The Wall All-in-One is the world’s first LED display to receive the certification.[5]

Cisco certification follows a rigorous testing program to confirm the reliability of the display’s video interfaces and ensure optimized image quality for video meetings. It also confirms the visibility of displays within Cisco’s Control Hub management platform and verifies secure, seamless integration across meeting spaces. Together, these factors contribute to high-quality meeting experiences for participants and improved enterprise management for IT teams.

▲ The Wall All-in-One is the world’s first LED display to receive the certification by Cisco.

Additionally, through a new partnership with Logitech, Samsung 4K Smart Signage QBC series is now included in Microsoft’s Express Install for Microsoft Teams Rooms, enabling fast, cost-effective meeting room setups. The offering combines Samsung displays with Logitech’s certified Microsoft Teams Rooms conferencing solution to simplify room installations, allowing them to be completed in under an hour.

▲ Samsung Signage and Logitech partnership

For more information, visit: https://news.samsung.com/my/

[1] Slim Fit Wall Mount must be purchased separately.

[2] Samsung VXT is a cloud-based digital signage platform that combines content creation, management, and remote device control within a single CMS, accessible via desktop and mobile. VXT is sold separately, and feature availability may vary by region. AI Studio will be available globally in 1H.2026 and may incur additional costs depending on usage.

[3] The Wall All-in-One 110-inch model requires three preset modules. The 146-inch model requires four preset modules. Install time estimate based on internal testing.

[4] Consumer TVs are excluded. Source: Omdia Q3 2025 Public Display Report

[5] Cisco Collaboration Devices