Held in conjunction with Samsung’s 80th anniversary this year, 80 Samsung volunteers made a visit to Kampung Ulu Tual, a small orang asli village in Pahang.

Kuala Lipis, Pahang, 13 April 2018 – Setting a positive environment, responding to people’s needs and helping them to live better is what Samsung strives to achieve in giving back to society. Many underprivileged areas are in need of clean water, sanitary common spaces, education and the support to hear them out – and Samsung is committed to providing solutions with its annual Love & Care corporate social responsibility programme.

Dato’ Roh Jae Yeol, Corporate Affairs Director of Samsung Malaysia Electronics, and Samsung volunteers receiving a warm welcome from the villagers.

Held in conjunction with Samsung’s 80^th anniversary this year, 80 Samsung employees volunteered to visit the community at Kampung Ulu Tual, an orang asli village in Pahang that was ‘adopted’ by Samsung back in 2015. At the one-day programme, volunteers interacted with the village people, provided basic educational sessions and distributed basic and essential necessities.

Samsung volunteers taking part in planting 80 trees with the villagers of Kampung Ulu Tual in hopes of creating a greener environment for them to live in.

Apart from providing them the necessities; this time round, Samsung wanted to instil a deep appreciation on sustaining the environment around them. Therefore, an activity of planting 80 trees with the village children of Kampung Ulu Tual was in the line-up to create a greener environment for them to live in.

“We are glad to be back in Kampung Ulu Tual for the 4^th year consecutive, to continue what we started under Samsung’s Love & Care programme. Before this, we had provided the basic living necessities for them to lead a better life filled with possibilities. To celebrate Samsung’s 80^th Anniversary this year, we have decided to take a different approach by extending love and care to the environment as well. We hope that through this, we can inspire them to continue preserving and protecting Mother Nature. I’m proud of all Samsung volunteers today who have demonstrated exemplary volunteering work and we look forward for more initiatives in future,” said Mr Yoonsoo Kim, President of Samsung Malaysia Electronics.

Children from Kampung Ulu Tual happily engaging with Samsung volunteers during the pop quiz session

Besides that, Samsung’s volunteer team utilised Samsung television for an educational session. Through screen mirroring technology, learning materials were projected and pop quizzes were conducted using Smart TV, in hopes that this will stimulate a positive learning attitude that will pave a wider path for a better future. This is part of Samsung’s ongoing efforts to increase literacy rates among the people of Kampung Ulu Tual, especially the young children.

A total of 400 solar LED lights have been donated by Samsung for the utilisation of 163 households in the village

Back in 2017, Samsung donated 300 portable solar LED lights to the village and although it was a significant help to the villagers, the tech company noticed that the village still needed more light. Hence, Samsung donated an additional 100 solar LED light units this year, so that the villagers would have enough lighting especially at night; to help them get by in their activities, chores and studies.

Before leaving the village, Samsung volunteers participated in a little bit of fun by having Love & Care’s annual ‘Tug of War’ match with the villagers of Kampung Ulu Tual. Monthly rations were also distributed to 163 households of Kampung Ulu Tual for the villagers’ daily consumption. “We have been incredibly fortunate over the years, and it’s only natural that we give back in any way we can. I’m excited for what the future holds and I hope that we continue to constantly keep our surrounding communities in mind no matter where we are or what we do,” Mr Kim concluded.

The Samsung Love & Care programme was previously known as Samsung’s Nanum Village initiative. The programme commenced earlier in 2015 as part of Samsung’s local Corporate Citizenship efforts.

Samsung volunteers taking part in planting 80 trees with the villagers of Kampung Ulu Tual in hopes of creating a greener environment for them to live in.

Kuala Lipis, Pahang, 23 October 2017 – True to its vision to “Inspire the World, Create a Future”, Samsung Malaysia Electronics has collaborated with the Industry Relations Division, Ministry of Higher Education (MoHE), to fulfil its corporate responsibility of improving the living conditions and creating a brighter future for the people of Kampung Ulu Tual, Kuala Lipis.

Over the weekend, Samsung organised an expedition to the Orang Asli village, where staff volunteered to upgrade the village’s infrastructure and to spread cheer to its community through a series of fun and educational engagement activities.

Samsung had previously observed that Kampung Ulu Tual was lacking two very basic yet essential utilities: light and clean water. Under its ‘Samsung Love & Care’ initiative, Samsung donated 300 Solar LED lights for the utilisation of 140 houses in the village. Samsung hopes that with this, the residents will be able to do and achieve more things, especially at night. A Solar Automated Self-Cleaning Mobile Ultrafiltration System, developed by University of Malaya, was also installed. This water filter system uniquely uses solar energy to treat water from the hills, river, and rain for safe consumption by the entire village.

Apart from that, Samsung staff and volunteers also interacted with the folks using Samsung tablets equipped with learning tools, in hopes of educating and stimulating villagers on to a wider path for a better future. This is part of Samsung’s ongoing efforts to increase literacy rates among all people of the village, especially the children.

Leading the Samsung Love & Care expedition was Dato’ Roh Jae Yeol, Corporate Affairs Director of Samsung Malaysia Electronics. “Samsung Love & Care’ programme, previously known as the ‘Nanum Village’ initiative, is one of Samsun’s ways to give back to our community. Through the initiative in 2015 and 2016, Samsung provided Kampung Ulu Tual with solar panels, TVs, lights, and educational materials that was fully utilised and became a source of motivation for the folks there. We are back again this year to continue what we started to create positive change for people in need and help them live better lives – one that is full of possibilities,” he said.

Assoc. Prof. Dr. Arham bin Abdullah, Director, Industry Relations Division of the Ministry of Higher Education, applauded Samsung Malaysia Electronics’ continued efforts in creating brighter futures for those in need and encouraged large organisations to follow suit and keep up similar efforts. “Through the National Blue Ocean Strategy 4 (NBOS4) programme, Samsung Malaysia Electronics was connected to University of Malaya, Universiti Teknikal Malaysia Melaka and Universiti Malaysia Pahang to help and provide for Kampung Ulu Tual. I believe that what Samsung has done is in line with what the government plans for the nation. Following this, I strongly urge large organizations to fulfil their corporate responsibilities in giving back to the community as only through empathy, are we able to fully connect with one another and grow,” he said.

Samsung Love & Care volunteers are delighted to give back to the community in Kampung Ulu Tual, Kuala Lipis, Pahang for the third consecutive year.

Children from Kampung Ulu Tual happily posing for a selfie with Samsung Love & Care volunteers.

Prof. Azlan Hussain (far right) from University of Malaya’s Department of Chemical Engineering, demonstrating the Solar Automated Self-Cleaning Mobile Ultrafiltration system as Dato’ Roh Jae Yeol, Corporate Affairs Director of Samsung Malaysia Electronics (third from left), Director of Industry Relations Division, Ministry of Higher Education, Prof. Arham bin Abdullah (fourth from left), Distinguished Research Professor from Sunway University, Prof. Mohammad Kheireddine Aroua (fifth from left), Tok Batin Harun (sixth from left) and the team from Universiti Teknikal Malaysia Melaka (UTeM) look on.