The Bespoke Home Virtual is a 3D home appliance experience in a virtual reality (VR) space using advanced digital twin technology. It allows users to roam around interacting with them to get a feel for how Bespoke appliances would look inside their home in various configurations.

Bespoke Home Virtual, unlike similar interior VR experiences, allows users to freely explore locations as if they were in a video game with a whole new level of freedom. While in the past, VR spaces were limited to certain sections being rendered, the Bespoke Home Virtual uses a new technology that opens the entire space so users can see from all angles without limitations. While exploring, users can zoom in on key points of products to compare appliances in detail through direct interaction. What’s more, the Real-Time Rendering technology being utilized presents realistic light renders that mimic real-world light behavior, bringing the scene to life like never before.

The Kitchen & Bath Industry Show 2023 attendees got to go hands-on, through a docent service, with Bespoke Home Virtual for a truly immersive experience. Modelled to reflect an average American home, the 3D environment offered consumers an easy and intuitive way to experience Bespoke products and create different moods in the home with customizations. Throughout the event, the whole experience was also simultaneously shared on Samsung’s 4K 140-inch display, The Wall, at the Samsung Booth.

Users first got to select from three distinct interior styles, including Modern, Transitional Light and Transitional Dark, then were free to roam around the fully decorated space. Cycling through three interior designs, users were able to get a deeper understanding of how the appliances would look matched with different textures such as marble backsplashes, wood or stone tile floors and light or dark walls.

More than a simple walkthrough, attendees were encouraged to get up close and experience a catered suite of Bespoke products, including refrigerators, dishwashers, washing machines and dryers as well as inductions and ovens. Users were able to open the doors on the units to check out features such as the built-in water dispenser inside the fridge as well as the glide pan in the oven while swapping through vibrant colors and detailed finishes. Together, the realistic interior and exterior renditions allowed users to fully enjoy the amazing features that make Bespoke products truly bespoke.

For this year’s KBIS, Samsung enabled users to interactively experience Bespoke using a breakthrough, immersive 3D technology, providing consumers a brand-new way to go hands-on with the latest Samsung home appliances.

For more information on Samsung Bespoke Home Virtual as well as the complete Bespoke lineup, please visit Samsung.com.

With the aim of providing U.S. builders with a glimpse of the latest Bespoke appliances, Samsung’s display gives visitors the ability to experience modern, sleek home living through the Bespoke Home 2023 lineup, helping them to gather inspiration for future home builds and designs.

Read on for a more detailed look at some of the exciting home innovations on display at Samsung’s 2023 KBIS booth.

Where Sustainability Meets Innovation

Samsung’s KBIS display is showcasing to visitors an expansion of what is possible at home through the company’s truly personalized and customizable appliances that are enhanced by upgraded connectivity thanks to SmartThings.

Visitors are first welcomed into the Everyday Sustainability zone, where Samsung’s eco-conscious practices throughout the entire product life cycle are on display to provide users with a deeper understanding of how Samsung’s choices are making a difference to the planet.

Next, beside to the entrance to the Bespoke Home zone, visitors are greeted by the stunning 140-inch microLED screen of The Wall on which the Bespoke Home Virtual display is being showcased. Here, visitors are able to go on 3D virtual house tours through rooms adorned with a variety of Bespoke products. They can also peruse the full range of different Bespoke appliance finishes and colors capable of fitting seamlessly into any home design concept.

Alongside this display is the Bespoke Home zone, where visitors can learn more about all the latest Bespoke appliances and the full extent of their customizable features.

Furthermore, visitors can also enjoy a first-hand experience of the MyBespoke custom printing service. On display at this area are several possibilities of how personalized images can be used as front panel decoration, showcased on the latest Bespoke French Door Refrigerators.

Moving on, in the showcase’s SmartThings Home zone, smart home systems are taking center stage. Visitors are provided with a closer look at how SmartThings is expanding the use of Internet of Things (IoT) solutions to provide consumers with convenient appliance monitoring and management right from the updated Full HD (FHD) Family Hub display. Furthermore, for even more in-depth experiences of the full Bespoke offering, the Line-up area features the complete range of all the latest Bespoke appliances.

The final stop on a visitor’s Samsung showcase tour, situated just beyond the Bespoke zones, is the Dacor section. Visitors are able to experience premium, luxury home concepts thanks to the variety of high-end Samsung and Dacor appliances on display which have been designed to provide inspiration to those looking to curate bold, sophisticated kitchen spaces.

Stay tuned to Samsung Newsroom to learn more about Samsung at KBIS 2023 as well as the latest Bespoke home appliances.