Innovation is often measured by what we can see – larger screens, thinner frames, or more vibrant displays. However, the most profound shifts occur when the technology itself begins to disappear.

We are stepping into an era where technology should feel like an extension of intent rather than a tool we must learn and manage. In short, we are moving away from digital complexity towards everyday convenience.

For over a decade, the smartphone experience has been defined by touch-based navigation. People all over the world have become accustomed to tapping on screens and managing fragmented applications to complete simple tasks. For this era to close, mobile experiences must become more proactive and adaptive, understanding context and providing assistance the moment it is needed.

With the all-new Galaxy S26 series, the next chapter begins here. The path forward is not about adding more apps, but instead about creating an invisible architecture that enables easier daily living.

SEAO is Primed for an AI Revolution

Southeast Asia and Oceania (SEAO) represents one of the most dynamic, mobile-first digital economies in the world. Google’s recent e-Conomy SEA 2025 report[1] highlights a powerful base of 200 million new users that have come online over the last decade across Southeast Asia. With three in five people now shopping online, and over 60% of all payments being made digitally, the region’s digital fluency has driven a surge in interest towards artificial intelligence (AI), at three times the global average.

This momentum is equally profound across Oceania, where AI has moved rapidly from a concept to a core business driver. In New Zealand, a significant 91% of businesses report efficiency improvements from AI, with half also citing positive financial impact[2]. Australian businesses are mirroring this shift as well; with 40% of SMEs currently adopting AI[3] and agreeing that AI offers a competitive edge and compelling use cases that can transform their operations.

The launch of the Galaxy S24 series two years ago marked the transition from smartphone to a new era of AI phones. Today, for the millions across the diverse SEAO region — from hyper-connected urban hubs to rapidly developing tech frontiers — the phone has become more than a tool, and instead the primary platform for navigating life.

As our region accelerates its adoption of AI, true advancement is achieved when everyday use is powered by seamless anticipation of needs. For instance, the Galaxy S26 Ultra features Samsung’s most intuitive and user-friendly AI experience to date. Features like Now Nudge[4] provide proactive and relevant context-aware suggestions, while Now Brief[5] surfaces timely reminders for important events. The reliable delivery of these experiences requires a foundation of customized hardware, such as the Snapdragon® 8 Elite Gen 5, which is designed for high-speed on-device performance on the Galaxy S26 Ultra. Sitting quietly beneath the interface, this hardware orchestrates how intelligence understands context to enable intuitive workflows.

The Power of Open Intelligence

To harness these advancements without forcing people to learn entirely new interfaces, technology demands a deeply integrated approach. We understand that customers prefer having a choice in the tools they use, so Galaxy S26 Ultra also comes with a choice of agents[6] to help users complete tasks more easily with a single button press or voice prompt. As we see it, the future lies in an open ecosystem of AI-powered features that users can embrace with confidence—knowing their personal data is secure while enjoying the benefits of a multi-agent experience that is backed by Samsung’s commitment to collaborative protection.

Crucially, this AI transformation cannot be reserved for a select few. We are committed to the democratization of mobile AI, targeting an expansion to over 800 million users globally in 2026. True progress is only achieved when advanced capabilities reach the masses, ensuring broad availability to all.

Trust as the Foundation

With increased power comes a heightened need for trust. As both consumers and organizations scale their AI usage, a multi-agent approach must be built on the principle that access to personal information is strictly limited to the specific task at hand. AI experiences on Galaxy are protected at every level, with personalization, transparency, and user choice guiding every step.

Security is not merely a feature, but a foundational element of our AI infrastructure that users can customize through granular privacy settings, opt-in security features, and intuitive dashboards designed to enable true control and transparency. For instance, the Privacy Display[7] on the Galaxy S26 Ultra introduces a new form of personal protection. Integrated directly into the display hardware, it controls how the screen’s pixels disperse light, limiting visibility from side, top, and bottom angles when activated so users can preserve privacy when needed.

Meanwhile, Samsung Knox ensures that personal data remains protected on the device and is shared only when required. On the Galaxy S26 series, the Personal Data Engine (PDE) enables context-aware AI experiences by processing data locally. To keep this process safe, Knox Enhanced Encrypted Protection (KEEP) encrypts the data of each app. Furthermore, Knox Vault adds a physical layer of protection by isolating sensitive data inside its own secure hardware. This system-wide approach combines hardware and software to keep personal information protected.

By equipping our flagship devices with up to seven generations of Android OS and One UI upgrades[8], along with seven years of security updates, we provide consumers with the confidence that their hardware investments will remain secure over time.

The Blueprint for an Intelligent Future

The diverse and rapidly growing digital economies of the SEAO region have created an ideal environment for AI adoption and growth. The launch of our latest flagship line-up is more than an iterative hardware update; it is the deployment of mobile infrastructure required to meet this moment.

By balancing specialized hardware with a collaborative software philosophy, we are laying the foundation for a future where digital experiences become easier and more intuitive, fundamentally making life better for every user in the region.

[1] Google, Temasek and Bain, e-Conomy SEA 2025

[2] AI in Action: Key Findings from New Zealand’s Third AI Productivity Report – AI Forum

[3] Australian Department of Industry, Science and Resources – National Artificial Intelligence Centre (NAIC): AI adoption in Australian businesses 2024 Q4.

[4] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts currently available with Samsung Messages and certain third-party messaging apps including Google Messages and Google Chat. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analyzing available image content. Accuracy of results is not guaranteed.

[5] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection. The description of photos provided by moments may not align with the user’s intent. Notifications must be switched on to be used as the recalled data. Recalled data available from supported app notifications, Messages, Gmail and Samsung Wallet and data collected from Gmail is only applicable if the user consents to Personal Data Intelligence’s Gmail read permission. Recalled data for reservation details only available from reservation confirmation messages. 

[6] Availability may vary by region/country and language.

[7] Privacy Display feature controls the screen’s viewing range to limit peripheral vision. Some changes in image quality may occur outside the viewing range. When activated, some information may still be visible to others depending on the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information

[8] Availability and timing of Android OS upgrades and security updates may vary by device model and market

Protecting our personal sanctuary and our belongings are second nature. This is why we check our locks, close our windows, and invest in gates. Today, however, the modern connected home has dozens of invisible, digital entryways: From smart TVs and refrigerators, to robot vacuums, speakers, and more. While these bring convenience in a new era of intelligent living, they also represent potential vulnerabilities from within.

This shift has not been lost on consumers in Southeast Asia and Oceania (SEAO). In fact, reports are finding that data privacy and security are now key purchasing considerations for consumers in markets like Australia[1], Indonesia[2], and Singapore[3]. This sentiment is echoed globally; a recent global Samsung survey found that respondents expect AI-driven security features to protect their homes and ensure their families’ safety, with “Security / safe” frequently cited as key criteria for AI home appliances[4].

With our increasingly connected lives, the very concept of home security needs a critical rethink. Having true peace of mind now depends on safeguarding our digital lives with the same rigor that we apply to our physical ones. Unlike physical break-ins that usually leave visible signs, a digital intrusion is often invisible. The target is not your television set, but your personal data, your family’s routines, and your privacy.

The real-world impact of a home cybersecurity breach can extend far beyond your front door. Poorly protected devices like at-home appliances and screens can face malware risks, with attacks that potentially disrupt their features, give hackers access to device cameras, enable theft of data, and more.

For the modern consumer, the challenge of managing the security settings of their various home appliances has intensified, especially as they embrace more smart devices. This creates the need for a holistic, built-in solution that works seamlessly in the background, offering robust protection without requiring constant user intervention. Without the right safeguards in place, consumers could find themselves vulnerable to privacy breaches – just imagine a robot vacuum’s camera recording footage of house interiors without authorization and revealing when a home is empty, or a compromised appliance revealing sensitive personal information like passwords and biometric data.

Security by Design, Our Layered Approach

At Samsung, our goal is to deliver trusted and personalized experiences through reliable security solutions that protect your different devices and appliances. From on-device features like Knox Vault, to the Knox Matrix which enables ecosystem-wide protection, this secure foundation allows your appliances to safely learn from your daily behaviors, providing you with greater ease, convenience, and care.

Samsung Knox is our answer to this challenge; a comprehensive, multi-layered security platform that acts as an invisible shield for the entire ecosystem of Samsung devices, with Knox Vault[5] and Knox Matrix[6] being key innovations within that platform.

Think of Knox Vault as a physical, safe built directly into the hardware of our devices. This is where the most sensitive data like cryptographic keys and digital certificates is stored, completely isolated from the main system. Across our screen-equipped home appliances, we’ve also integrated the Passkey[7] feature – a digital credential that allows users to log in to home appliance apps and websites[8] using biometrics such as fingerprints.

Connectivity within the Samsung ecosystem likewise helps to safeguard against threats when they go undetected. Samsung’s Knox Matrix creates a trusted, self-protecting network that turns a smart home into a “smart shield,” where more connected devices mean stronger overall security. The Trust Chain in particular — which is a part of Knox Matrix — is managed on a private blockchain, enabling devices to intelligently monitor each other for threats and isolates any compromised element to protect the rest of the ecosystem.

Other features like Knox Matrix Credential Sync secures user information through end-to-end encryption as it moves between devices, while a Cross Platform SDK ensures consistent security standards across different operating systems like Android, Tizen, and Windows. This allows users to safely and conveniently enjoy a hyper-connected experience, knowing their devices are working together to stay secure.

The vision of a secure, hyper-connected home is already being realized in the region. In Malaysia, for instance, Samsung has partnered with property developer Gamuda Land to set up a Samsung Bespoke AI home show unit at The Camellia[9], showcasing how a comprehensive, AI-integrated ecosystem of appliances can work together seamlessly on the SmartThings platform, while protected with Samsung Knox so that homeowners can enjoy the convenience of intelligent living with peace of mind.

Earning Consumers Trust Through a Legacy of Action

Our commitment to security is not a recent reaction to market trends, but a long-standing promise to our customers. Samsung is a pioneer in digital security, leveraging our global expertise from the highly secure mobile industry and applying it across our entire product portfolio.

Our commitment is validated by leading independent organizations. For example, Samsung was the first in the home appliance industry to be verified at the highest level “Diamond” under the UL Solutions Marketing Claim Verification IoT Security Rating Program for our Bespoke AI Refrigerators with AI Family Hub[10] in 2024, with many more meeting international standards for software updates, data encryption and more. Additionally, our Bespoke Jet Bot Combo AI was the first robot vacuum of its kind to earn the “Privacy by Design” certification from the Korea Internet & Security Agency (KISA).

As AI and connectivity make our homes more intuitive and helpful, the foundation of trust becomes more critical. Our goal is to deliver a smart home experience that is as secure as it is seamless.

To ensure this trust endures, we are already preparing for future threats. Samsung is actively researching Post-Quantum Cryptography (PQC)[11], developing new security solutions to ensure our devices remain secure against the quantum computing threats of tomorrow, safeguarding our products over their long lifecycles.

While our customers focus on locking their front door, they can have absolute confidence that Samsung is tirelessly securing every digital one. Our vision is clear: it’s not just about smarter living; it’s about safer living.

For more information, please visit: https://news.samsung.com/my

[1] What do Aussie Consumers consider when looking to purchase consumer electronics? – YouGov

[2] Data privacy: how concerned are consumers in APAC – and does it affect the devices they buy? – YouGov

[3] YouGov Report: Consumer electronics: Safety and sustainability

[4] Survey: Global Consumers Prioritize Personalization and Security in AI Home Appliances – Samsung Global Newsroom

[5] Currently applied to Bespoke AI Jet Bot Steam Ultra and appliances with 7-inch or 9-inch AI Home, and AI Family Hub screen launching in 2025, except Bespoke AI Oven.

[6] Currently applied to all Wi-Fi enabled appliances launching in 2025 and planned to be expanded to chosen models that launched in 2024 from September 2025.

[7] Currently applied to appliances with 7-inch or 9-inch AI Home, and AI Family Hub screen launching in 2025, except Bespoke AI Oven.

[8] Feature is available on websites that support the international Fast Identity Online (FIDO) standard.

[9] Samsung Showcases Bespoke AI Home In Collaboration with Gamuda Land – Samsung Newsroom Malaysia

[10] RF**DB99****, RF**DB95****, RF**DG9H****, available in North and South America, Europe, Middle East, Southeast Asia, India, Australia, Korea

[11] Currently applied to appliances with 7-inch or 9-inch AI Home, and AI Family Hub screen launching in 2025, except Bespoke AI Oven.

“As the smart home environment expands and concerns around data privacy grow, consumers are looking for more secure products they can trust,” said Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics. “Samsung remains committed to providing the best possible experience for users by building a powerful security foundation that protects their data across our AI-powered appliances.”

How Samsung Products Achieve the UL Solutions Diamond-Level Ratings

To provide users with peace of mind, it is crucial to determine that the robot vacuum cleaner has strong security capabilities. Especially in case of Bespoke AI Jet Bot Steam Ultra,[4] the premium model in the series, uses a camera during the cleaning process and offers features such as home monitoring through SmartThings connectivity.[5] Similarly, robust security measures are essential to Samsung’s screen-based appliances, which can monitor other home appliances and store user information in the web browser.

To establish this standard of protection, Samsung has applied Samsung Knox, which provides a multi-layered security system. It ensures encrypted communication and robust defense against external threats. Additionally, Samsung is strengthening security across these new products with IoT security marketing claims verified by UL Solutions this year by applying Knox Matrix Trust Chain[6] and Knox Vault.[7] Knox Matrix Trust Chain utilizes blockchain technology to monitor connected appliances’ security status in real time. Knox Vault, which is applied to home appliances for the first time in 2025, stores particularly sensitive user information, such as passwords and authentication information, in a separate hardware chip to ensure protection. These continued efforts will allow the company to deliver a more secure connected home experience and further extend security certifications across its product portfolio.

Beyond its high level of security, the Bespoke AI Jet Bot Steam Ultra[8] offers enhanced hygiene through steam sanitization.[9] Equipped with AI Object Recognition,[10] it allows users to enjoy a more personalized and effortless cleaning experience that’s tailored to their home environment.[11]

The Bespoke AI Refrigerator and the Bespoke AI Laundry lineup, which were introduced at the global “Welcome to Bespoke AI” launch event in March, are equipped with the AI Home or AI Family Hub screen.[12] The screen allows for easy control of the device and displays product-related information in an intuitive way.

Availability

Samsung’s newest vacuum and mop robot cleaner, the Bespoke AI Jet Bot Steam, is scheduled to be showcased at IFA 2025, where its key features and strengths will be on full display. Bespoke AI refrigerators and the Bespoke AI Laundry lineup are already being rolled out in select markets globally.

To find out more on other Bespoke AI full lineup, visit https://www.samsung.com/my/home-appliances/bespoke-home/?srsltid=AfmBOooYlYN40gO1RI1AU-FFCeZsPD-JZx9JHoYJzYhPcsT24hm4ZQ1H

The UL Solutions IoT Security Rating Program

UL Solutions is a global safety science leader that evaluates marketing claims for smart devices through objective, rigorous and science-based evaluation. Its IoT Security Rating Program verifies a brand’s marketing claims about its product’s IoT security capabilities and ranks those capabilities on five levels: Bronze, Silver, Gold, Platinum and Diamond.

The Diamond-level rating is the highest in the program. Only products that successfully detect and block malicious software, prevent unauthorized access and anonymize user data can earn a Diamond-level rating. Products that achieve this level must also detect unknown threats and run real-time vulnerability management systems.

[1] Availability may vary by region. Applicable to certain models (VR90F01***, VR80F01***, VR70F***).

[2] Applicable to certain models (RF**DB99****, RF**DB95****, RF**DG9H****, RM90F**B***, RF90F**A***, RM90F**D**, RM90F**E**, RM90F**C**, RM90F**X*, RF90F**B***, RF90F**E***).

[3] Applicable to certain models (WD53*BA900H***, WD25*B8995B*, WD***B8995B***, WD*0****V***, WD*0****H*, WD*9****H*, WD*0****H***, WF90*53*****, WF*0F2****, WF90F*******, DV90*53*****, DV*0F2****, DV90********, WF90********).

[4] Availability may vary by region. VR90F01***

[5] Appliance must support Wi-Fi and connect to SmartThings available on Android and iOS devices to activate service. A Wi-Fi connection and a Samsung account are required.

[6] Knox Matrix Trust Chain is applied to all Wi-Fi enabled appliances launching in 2025.

[7] Knox Vault is applied to Bespoke AI Jet Bot Steam Ultra and appliances with 7-inch or 9-inch AI Home, and AI Family Hub screens launching in 2025, with the exception of the Bespoke AI Oven.

[8] Availability may vary by region.

[9] Steam sanitization is applied to mops only, not to floors. Based on testing by Intertek using the Wash the Mop course, it eliminates 99.999% of Staphylococcus aureus, Escherichia coli, Pseudomonas aeruginosa, and Moraxella osloensis. Not supported in the USA. Results may vary depending on the actual usage conditions.

[10] Based on our deep learning model trained using a predefined set of data and may yield incomplete or incorrect information. New datasets may be introduced to our learning model from time to time to enhance its accuracy. Object recognition may be affected by an object’s shape or the environmental conditions. Only certain object types can be recognized. Example items: air conditioners (stand type), refrigerators, Bespoke appliances (refrigerators/dishwashers), TVs, washing machines/dryers, air purifiers, AirDressers, sofas, beds, bookshelves, tables, pet excrement, electrical cables, towels/socks, cups, glasses, bottles, bowls, vases, floor mats, rugs, coat racks, shoes, pedestals, scales, power extensions, furniture with a crossbar, furniture legs, wheelchairs, pet fur balls, smartphone cables, stains and liquid spills, door steps, and doorways. Stained Area Recognition needs to be activated beforehand via the SmartThings App. A Wi-Fi connection and Samsung account are required.

[11] Only applicable to VR90F01*** (Bespoke AI Jet Bot Steam Ultra).

[12] AI Home and AI Family Hub refer to an LCD screen on the product. Does not mean all services available on AI Home or AI Family Hub are AI or generate information or outcomes using AI. Certain functions accessible through the AI Home utilize AI-based algorithms, which can be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.

Galaxy AI is built to understand what you need before you even ask, whether that’s suggesting a change in your routine or pulling up just the right information at the right time.

This level of personalisation can be incredibly helpful, but the more your phone knows, the more there is to protect. So, what’s keeping all that personal data secure?

Samsung believes there is no privacy without strong security. That’s why every Galaxy device is protected from the chip up by a multi-layered approach, which includes on-device personalisation, user-controlled cloud processing, and ecosystem-wide protection through Samsung Knox Matrix.

At the core of this system is Samsung Knox Vault, the company’s hardware-based solution for safeguarding your most sensitive information.

Secured at the Hardware Level

Most mobile devices rely solely on software to protect sensitive data. Galaxy devices go further.

Knox Vault is a hardware-level security solution that creates a physical barrier between your most private information and everything else. It works like a locked room inside your phone, with its own processor and memory to encrypt sensitive data, with Knox Vault securing the keys. It pairs a secure processor with dedicated memory, isolating your passwords, PINs, biometrics, as well as financial information and cryptographic keys. These are the kinds of details you don’t want anyone else to access, and Knox Vault is built to make sure they stay private. You don’t need to activate or manage it, as it’s always on, working silently in the background, keeping your data safe while you get on with your day.

This is particularly crucial in the age of AI as user concerns are expanding from traditional cybersecurity threats, like viruses and malware, to worries over leaking personal data, such as conversations with your AI assistant. And as AI becomes part of more everyday tasks, the types of data that need protection are also expanding.

For example, metadata from your most personal photos not only details the resolution and file format, but also shows the exact location where the image was taken. This personal metadata is more than just files — it’s information that is deeply connected to your daily life. And in the era of AI, these types of data used to provide personalised suggestions needs to be kept private.

Knox Vault helps mitigate these growing concerns by safely storing personal information in a secure, hardware-isolated environment designed to block both physical tampering and remote attacks, ensuring your data can’t be accessed without approval.

Personalised AI, Protected at the Core

Knox Vault not only provides protection for today’s threats, it also ensures your privacy as mobile experiences continue to evolve.

As Galaxy AI becomes more useful, it also becomes more personal, learning how you use your device and adapting to your needs. And because these highly tailored AI experiences rely on deeply personal data, Knox Vault plays a crucial role in keeping that information private and secured.

Galaxy AI ensures privacy by processing tasks directly on-device where possible, keeping data in your hands and off online servers. For example, Audio Eraser,[1] removes background noise from videos or voice recordings without the need for any cloud-based processing — so your personal information stays private. Call Transcript[2] operates in the same way, keeping your calls organised while ensuring personal conversations stay private by remaining on-device.

Knox Vault ensures your data is protected, confidential, and secure. Building on its role in Galaxy AI as the trusted foundation for security and privacy, Knox Vault will expand across Samsung’s growing AI ecosystem as AI becomes more deeply integrated into the user experience.

Knox Vault is more than a security feature, it’s Galaxy’s promise that no matter how advanced your devices become, or how much AI evolves, your privacy is secured.

For more information on Samsung Knox Vault, please visit https://news.samsung.com/my/.

[1] Results may vary per video depending on sounds present in the video. Samsung Account login required. Certain types of sound can be detected such as voices, music, wind, nature, crowd and noise. The actual sound detection may vary depending on audio source, and the condition of the video. Accuracy of results is not guaranteed.

[2] Call Transcript feature requires Samsung Account login. Call recording may not be supported in some countries. Currently available on pre-installed Samsung phones and Voice Record app. Service availability may vary by language or region. Certain languages may require language pack download. Accuracy of results is not guaranteed.

Looking for a reason to get the latest Galaxy S25 Ultra? Look no further.

The all-new Galaxy S25 Ultra is not just another smartphone – it is your personal AI companion, powered by advanced AI technologies and serious hardware upgrades that set new standards for what a phone can do for you.

Your second brain that lets you work smarter

Ever wish that you could clone yourself when juggling multiple tasks? Fret not, the Galaxy S25 Ultra easily steps in as your multimodal AI agent, thanks to the revolutionary Snapdragon^® 8 Elite Mobile Platform for Galaxy chipset, powering Galaxy AI[1] experiences that make every task easier, together with smoother performance, faster app launches, and enhanced energy efficiency[2].

This is not just about raw power – it is about intelligent assistance that feels natural and intuitive. For instance, checked out a great deal on flights to Bali? The new AI Select function recognizes vital details from your inbox and suggests next actions like adding them to your calendar so you can avoid tedious copying and pasting between apps, with this highly efficient personal secretary who never misses a beat.

Galaxy AI searches through your Samsung Gallery via voice command to find the photo you’re looking for

Finding that ideal sunset photo from your last holiday with your besties does not mean scrolling endlessly through your photo album anymore. Simply say what you are looking for – “Find me that sunset photo I took with my friends at Mount Batur” – and watch as your Galaxy S25 Ultra instantly understands and retrieves what you need. This natural language search capability works across your Galaxy S25 Ultra, from Gallery to Settings, making navigation feel more like a conversation than a hunt.

Your personal information hub that knows you better

Imagine waking up to Now Brief[3], your personalized morning briefing that integrates essential information such as weather updates and Samsung Health insights. The innovative Now Bar[4] keeps you updated on everything that you use most frequently on your smartphone, from live sports scores, notifications, music controls, or modes and routines. These are consolidated and accessible on your lock screen – so you get your need-to-know updates with just a glance.

Get personalized briefs throughout your day with Now Brief

Want to know when your favorite sports team is playing next? Simply press and hold the side button to activate Google Gemini[5] and the schedule can be added to your Samsung calendar with a single command. Heard a catchy tune while grabbing your morning coffee? Circle to Search[6] lets you search with Google for a song that you hear in the moment without switching apps.

You can also rest assured your personalized data is securely guarded by Knox Vault. The Galaxy S25 Ultra’s Personal Data Engine[7] powers customized AI features by safely analyzing your data on-device to deliver highly tailored experiences based on your preferences and usage patterns.

Your trusted supercharged companion

All these new Galaxy AI experiences and more run smoothly without compromise, thanks to the new Snapdragon^® 8 Elite for Galaxy chipset which boasts a 40% boost in NPU performance, 37% uplift for CPU performance[8], and 30% faster GPU compared to its predecessor. This is not just an incremental upgrade in processing power on the Galaxy S25 Ultra – it is the most p­­owerful processor you can get on Galaxy S series devices yet.

Enjoy binge-watching marathons with the Galaxy S25 Ultra’s enhanced battery usage time of up to 31 hours of viewing time[9]. For gamers, enjoy smoother and more realistic mobile gaming with the Snapdragon^® 8 Elite Mobile Platform for Galaxy’s Vulkan Engine and improved Ray Tracing. All intense device usage and AI processing run smoothly thanks to an improved heat dissipation structure with a 40% larger vapor chamber.

Your professional photographer upgraded

A more stunning videography experience on the Galaxy S25 Ultra

The Galaxy S25 Ultra’s ProVisual Engine reimagines what is possible in mobile photography. Whether you are shooting landscapes at sunset, portraits in a dim restaurant, or trying to capture the ideal selfie, AI improvements are ready to enhance every shot.

Shoot videos with improved 10-bit HDR for four times richer color and contrast[10] while after-dark scenes are brought to life without the grain with advanced noise removal[11]. Built-in ProScaler technology[12] also boosts display image scaling quality by up to 40%[13], making every photo and video more vibrant and true-to-life than ever before. It is like having a professional photography studio at your fingertips.

More dependable than before

Galaxy S25 Ultra features durable titanium and the new Corning® Gorilla® Armor 2, a first-of-its-kind material that is more durable than glass

From day to night, the Galaxy S25 Ultra is also as tough as it is smart. Protected by the new Corning® Gorilla® Armor 2, which combines Corning’s glass-ceramic with a proprietary anti-reflective surface treatment, this helps to ensure advanced drop protection alongside anti-reflection surface treatment and scratch resistance[14]. This means you can count on your digital companion throughout your busy day, from morning to night.

The Galaxy S25 Ultra is here for the long haul, with seven generations of OS upgrades and seven years of security updates[15] that enables it to perform reliably over a longer lifespan.

Whether you are a busy professional, a creative enthusiast, or someone who simply wants to make the most of their day, the Galaxy S25 Ultra is ready to be your ultimate personal AI companion. Welcome to the future of mobile technology, where your phone does not just keep up with your life – it helps you lead it.

Purchase your own Samsung Galaxy S25 Ultra today!

Until 31 March 2025, enjoy offers worth up to RM1,100 when you purchase the Samsung Galaxy S25 Ultra.[16] The Galaxy S25 Ultra can also be purchase with 0% interest instalment plan of up to 36 months at participating banks.

To buy the Samsung Galaxy S25 Ultra, please visit: http://www.samsung.com/my/smartphones/galaxy-s25-ultra/buy/

[1] Samsung Account login may be required to use certain Samsung AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier. Some function availability may vary by device model. Galaxy AI service may be limited for minors in certain regions with age restrictions over AI usage. Galaxy AI features will be provided for free until the end of 2025 on supported Samsung Galaxy devices. Different terms may apply for AI features provided by third parties.

[2] AP performance improvements compared to Galaxy S24 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications.

[3] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection

[4] Availability of functions supported within the apps may vary by country / region. Some functional widgets may require a network connection and/or Samsung Account login.

[5] Gemini Live feature requires internet connection and Google Account login. Service availability may vary by country, language, device model. Features may differ depending on subscription and results may vary. Compatible with certain features and certain accounts. Only available to users 18 years or older. Accuracy of results is not guaranteed.

[6] Circle to Search is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language, and device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off.

[7] The Personal Data Engine functions under the condition that the Personal Data Intelligence menu is on. Analyzed data will be deleted once the Personal Data Intelligence menu is turned off. Personal Data Engine recognizes select languages and certain accents/dialects, including but not limited to, Arabic, Chinese (Simplified), Dutch, English, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Thai, Turkish, and Vietnamese. Personal Data Engine currently analyses Samsung native applications.

[8] AP performance improvements compared to Galaxy S24 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications.

[9] Based on Samsung internal lab test conditions with pre-release version of given model connected to earphone via Bluetooth under default settings over LTE. Estimated against battery capacity and measured current over battery power consumption during video playback (video file resolution 720 p, saved on device), respectively. Actual video playback times vary by network connection, settings, file format, screen brightness, battery condition and many other factors.

[10] Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.

[11] Compared to previous models.

[12] ProScaler feature is supported on Galaxy S25+ and Ultra models. Image quality can be enhanced up to QHD+, depending on the screen resolution setting of the device.

[13] Compared to Galaxy S24 Series. Based on PSNR (Peak Signal-to-Noise Ratio) test.

[14] Compared with Corning® Gorilla® Armor on Galaxy S24 Ultra.

[15] Galaxy S25 Series will support seven generations of OS upgrades and seven years of security updates from global launch date. Timing of OS upgrades and security updates may vary by device model, network provider and market.

[16] While stocks last. Terms and conditions apply.

Samsung has made it a priority to give you peace of mind when using connected device ecosystems as Knox Vault, passkeys and Knox Matrix protect you and your digital life.

Knox Vault

At Samsung, we’re constantly exploring ways to add extra layers of security to our products through software and hardware innovations. One example is our hardware-backed Knox Vault which combines a secure processor with secure memory to isolate your most sensitive data — like PINs, passwords and biometrics — from the rest of your device and ensure that no one else can physically or remotely reach your data.

But we’re not stopping there. With many people now using multiple devices, we’re expanding Knox Vault to more devices[1] and bringing mobile experience to a wider audience. You can rest assured that our technologies will constantly evolve as we continue to prioritize keeping you and your personal information safe.

Passkeys

As our device ecosystems continue to grow, we’ve all experienced the bothersome task of logging into apps and websites with passwords that are often long, complicated and easy to forget. But what if they no longer existed, and it was still possible to securely share information across multiple devices?

This is our vision for passkeys — digital credentials that can be used for authentication across websites and apps, enabled by Knox Matrix with Galaxy smartphones and tablets.[2] Passkeys allow users to log in to apps and websites on Galaxy devices using Samsung Pass in Samsung Wallet.[3] This safe and easy feature enables users to sign in with biometric authentication like fingerprints and eliminates the need to remember current passwords or reset forgotten ones. Convenient without compromising security, passkeys mark a significant step toward a passwordless future.

Passkeys offer a faster, easier and more secure device experience. You’ll save time by no longer needing to type your account username into your device — simply select the account you wish to sign into. Once passkeys are registered, it is easy to switch over to a new connected device as there is no need to sign in all over again. Passkeys only work on users’ registered websites and applications, ensuring protection against phishing attacks from malicious sites or apps.

Knox Matrix

Providing new ways to secure identities and credentials for a hyperconnected world, passkeys are part of Credential Sync — a key component of Knox Matrix. We live in an age where we’re surrounded by connected devices from our phones to TVs, and even our refrigerators. This connectivity offers exciting new opportunities but also poses an increased risk of exploitation. Traditional security offerings that protect single devices are no longer enough when one compromised device has the potential to negatively impact others within the same ecosystem — presenting the need for another layer of protection.

That’s why we’ve built Knox Matrix, our next frontier of security and vision for a safer future. The security system is a comprehensive approach that will become increasingly essential as more devices and aspects of our lives become connected — turning your home into a smart shield and keeping you and your ecosystem of connected devices safe. Knox Matrix functions as your private blockchain system where connected devices ensure security at core stages through multi-layered, intelligent threat monitoring with compatible devices cross-checking each other for breaches.

Credential Sync secures your information when moving data from device to device, making it easier to manage multiple logins while encrypting sensitive information. By sharing credentials across devices, we aim to protect your entire device ecosystem — so you never have to sacrifice security for connectivity or convenience.

Knox Matrix offers even more advanced protection for your entire device ecosystem with Trust Chain. In Trust Chain, connected devices monitor each other for security threats, provide notifications if ever attacked and share actions taken to block the threat. Also, Cross Platform SDK allows devices on different operating systems to join Knox Matrix with consistent security standards. This means you can enjoy strong security across the board with Knox Matrix whether your Samsung devices are based on Android, Tizen, Windows or other operating systems.

Samsung wants you to be able to navigate this increasingly connected world freely and comfortably with Samsung Galaxy, both now and in the future. To that end, we’re committed to helping you get the most out of your digital experience with Knox Vault and Knox Matrix. As we head towards a passwordless future, these powerful solutions will ensure you’re always backed up by security you can trust.

Join Galaxy AI-Volution Squad Today!

Purchase our latest Galaxy innovation:

• Samsung Galaxy S24 Ultra: https://www.samsung.com/my/smartphones/galaxy-s24-ultra/buy/
• Samsung Galaxy S24+ | Samsung Galaxy S24: https://www.samsung.com/my/smartphones/galaxy-s24/buy/

To learn more about Galaxy AI, visit: https://www.samsung.com/my/galaxy-ai

[1]  Including but not limited to Galaxy S series, Galaxy A series, Galaxy Tab S series and more. Knox Vault availability may vary by model.

[2] Available on Galaxy smartphones and tablets with Samsung Pass, supporting One UI 6 or later.

[3] Availability of Samsung Wallet and Samsung Pass may vary depending on market or model.

Samsung Malaysia Electronics is proud to unveil the Galaxy A06, a smartphone that offers dependable performance and incredible value, all in one sleek package. Featuring a 6.7” HD+ immersive display, the Galaxy A06 is good for streaming your favourite content, browsing social media, or playing games with vibrant colours and sharp visuals. But the true star is the 5000mAh battery with 25W super-fast charging, enabling users to charge up to 50% in just 30 minutes. Whether you’re in a hurry or on the go, the Galaxy A06 ensures you stay connected.

KM Liew, Vice President and Head of Mobile eXperience Business at Samsung Malaysia Electronics, expressed his excitement about the new device: “The Galaxy A06 is designed to empower our users with a reliable and affordable smartphone experience. With features like fast charging, a superior camera, and Knox Vault security, we are confident that the Galaxy A06 will exceed expectations, delivering value that truly stands out.”

Capture Every Moment with Precision

Capture life’s moments with the Galaxy A06’s superior camera system. The 50MP main camera captures every detail, making it ideal for everything from stunning landscape shots to high-resolution selfies. The 8MP front camera ensures your video calls and selfies look crisp and clear, while the 2MP depth camera adds a professional touch to your portraits by creating a natural-look effect. Whether you’re snapping a quick photo of your morning coffee or documenting your travels, the Galaxy A06’s camera outperforms its competitors in the same range, giving you quality that truly stands out.

Security and Peace of Mind

In terms of security, the Galaxy A06 has you protected. With Samsung Knox Vault, your personal information is safeguarded against potential threats. The device is also equipped with a side fingerprint sensor, offering an extra layer of protection that allows you to unlock your phone quickly and securely. To keep your phone up to date, the Galaxy A06 has two OS upgrades and four years of security updates, ensuring that your device remains secure and functional well into the future.

To sweeten the deal, the Galaxy A06 launch promotion includes a free 25W super-fast charging adapter (Promotion from 6 – 30 September 2024) and a free 1-year extended warranty (Promotion from 6 September – 31 December 2024), all for just RM449[2]. This makes the Galaxy A06 an awesome choice for anyone seeking a reliable, secure, and affordable smartphone experience.

To purchase the Galaxy A06, visit: https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a06-light-green-128gb-sm-a065flggxme/buy/

[1] While stocks last. Terms and conditions apply.

[2] RM449 is for Galaxy A06. While stocks last. Terms and Conditions apply.

[3] Colour availability may vary depending on country or carrier.

[4] Promotion Period: 6 September – 30 September 2024. While Stocks Last. Terms and conditions apply.

[5] Promotion Period: 6 September – 31 December 2024. While Stocks Last. Terms and conditions apply.

As the festive season of Raya approaches, many individuals look forward to the joy of Raya shopping and exchanging Duit Raya with loved ones. However, amidst the festivities, the prevalence of fraudulent payment messaging during festive periods remains a common concern. Thankfully, with the Galaxy A55 and A35 5G, enjoying Raya shopping and giving or receiving Duit Raya is safer than ever, thanks to the robust security features provided by Knox Security. Plus, with the Galaxy A55 sleek Lilac colour option, your Raya celebrations just got a stylish upgrade to the next level of awesomeness.

With shopping activities increases during the festive season like Raya, individuals may encounter deceptive tactics, such as receiving images that appear to be proof of delivery which some may contain AFK malware that can pose a risk to device security. To address the concern, the Auto-Blocker feature within Knox Security offers protection against such threats. By identifying and blocking suspicious images or media containing malware within Samsung’s messaging apps, Auto Blocker ensures a safer online shopping experience for users during festive seasons. This proactive approach enhances security and provides peace of mind when engaging in Duit Raya transactions or sending messages to loved ones amidst the festivities.

On the other hand, Knox Vault, a cornerstone of Knox Security, fortifies your confidential data during Raya shopping. Resistant to hardware and software attacks and certified by national institutions, it safeguards your PINs, passwords, and patterns. Paired with Secure Folder, which isolates sensitive apps like banking applications, it ensures your financial transactions remain secure amidst the festive bustle. Picture this: You’re navigating through a bustling Raya bazaar, surrounded by the vibrant sights and sounds of the festive season. Amidst the lively atmosphere, you decide to make a purchase using your smartphone. With Knox Vault encrypting and securing your sensitive payment information like card details and transaction history, and your banking app securely stored within the Secure Folder, you seamlessly complete the transaction, knowing your financial information is protected.

What’s more awesome than celebrating Raya with the sleek Galaxy A55 5G, offering not just one or two, but many awesome experiences for you, making it the next level of awesome? Perfect for capturing your Raya OOTD moments in style, this device boasts a tough aluminium metal finish for the side frame, paired with Gorilla Glass Victus+ for the back glass, exuding class and simplicity in a winning combination. Choose from three captivating color options, including Awesome Iceblue, Awesome Navy, and the unique Awesome Lilac, to express your unique style and make a lasting impression this festive season. Embark on a shopping spree and stand a chance to win fantastic prizes worth up to RM1,000,000 in our “Lebih Awesome, Lebih Menang!” Giveaway Contest, where we’re celebrating the joy of Raya[1]. Hurry, contest ends on 19 May 2024!

Awesome Launch Deals[2]

To purchase the Galaxy A55 5G series, visit: https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a55-5g-awesome-iceblue-256gb-sm-a556elbdxme/

To purchase the Galaxy A35 5G series, visit: https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a35-5g-awesome-lilac-256gb-sm-a356elvgxme/

[1] Terms and conditions apply.

[2] Terms and conditions apply.

[3] While Stocks Last. Terms and conditions apply.

[4] While Stocks Last. Terms and conditions apply.

[5] While Stocks Last. Terms and conditions apply.

[6] While Stocks Last. Terms and conditions apply.

[7] While Stocks Last. Terms and conditions apply.

That’s a decade of world-leading mobile protection for users around the world, during which Samsung Knox evolved into a holistic security platform synonymous with safeguarding billions of consumers and businesses. And now, Samsung is addressing the next frontier of device security with Knox Matrix.

Bringing Security to an Increasingly Connected World

Knox Matrix is Samsung’s vision for a future wherein devices connected in an ecosystem can protect each other — as well as their users. It is a comprehensive approach to security, which will become increasingly essential as more devices and aspects of our lives become connected.

Many users around the world already own an array of connected devices, from mobile devices and TVs to refrigerators and robot vacuum cleaners. The presence of over 14 billion connected devices on the market demonstrates the vastness of this landscape, which shows no signs of shrinking.

Samsung is aware that despite the benefits, increased connectivity has the potential to lead to more exploitations. Traditional security infrastructure that protects single devices will be unable to keep up, as one compromised device stands the chance of impacting others within the same ecosystem. Knox Matrix will address this challenge through a revolutionary concept that paves the way for multi-device security for mobile phones, TVs, home appliances and more.

Samsung devices that are empowered with Knox Matrix work to protect one another in a trusted network. If one element is compromised, Knox Matrix will isolate it from the ecosystem in order to protect the others. Having Knox Matrix supported across devices can effectively turn a smart home into a smart shield — the more devices a user has connected, the stronger their overall security.

There are currently three critical features of Knox Matrix that ensure its success. Trust Chain has devices monitoring each other for threats. Credential Sync secures user information as data is moved between devices; and Cross Platform SDK will enable devices on various operating systems and platforms (including but not limited to Android, Tizen and Windows) to join Knox Matrix with consistent security standards. This way, we can keep devices safe even in a hyper-connected world.

Knox Matrix manages all this within a private blockchain, allowing compatible devices to check each other for breaches and ensure safety with intelligent threat monitoring. With these steps in place and more features to be introduced, users will be able to enjoy multiple connected devices safely and conveniently.

The Path to the Next Frontier: Stronger Together

Creating the foundations for the next era of device security requires careful consideration. Knox Matrix’s development is going strong, but there are challenges on the way to the next frontier. These include reconciling the many different types of products, with varying operating systems and security standards, into a frictionless system able to work as one.

As devices become more connected, Samsung must also ensure they are not more complicated to use. With Knox Matrix, we are working to offer users transparency and choice along with protection. Users should be safe in the knowledge that they can make informed decisions about their devices, so they can be protected without hassle. We anticipate that Knox Matrix will alert users of potentially unsafe situations, such as the use of old firmware, offering suggestions for any next steps.

The power of Knox Matrix to protect connected ecosystems will be demonstrated in phases, starting with Samsung Galaxy products, such as smartphones and tablets. Knox Matrix-compatible models will be available from 2024, initially with the three core features mentioned above and more expected to follow via updates. This will expand to cover Samsung’s home appliance devices within the next two to three years, followed by partner devices. Development is already underway for partner device compatibility.

A Trusted Record of Secure Innovations

Samsung already has a long history of enabling different kinds of devices to work seamlessly together through SmartThings. In line with the company’s philosophy of open collaboration, Samsung has also been working closely with the most trusted industry partners and the wider security community to define and expand security standards, by better identifying flaws before they become problematic. More eyes, more heads, better solutions. This background serves as a key foundation for all Samsung Galaxy devices, along with end-to-end protection and real-time threat detection that is built into every single layer of its products.

Knox Matrix is just the latest development in the innovative history of Samsung Knox security. Samsung most recently introduced Knox Vault, a key security solution that isolates users’ most sensitive data to ensure it never falls into the wrong hands.

Previous evolutions included TrustZone, which provided a secure environment within the main operating system to run sensitive applications and processes separately from regular software. As such, work and play could coexist securely on the same device.

Samsung Knox also evolved into Knox Suite[1]in order to help businesses and key institutions around the world efficiently secure, deploy and manage their fleet of devices with customizable, easy-to-manage software and end-to-end security.

It’s no wonder that industry analysts recognize Samsung Knox with top ratings, and multiple government agencies awarded certifications to Samsung Knox throughout the past decade. That’s why Samsung is proud to say: Knox is one of the most trusted security platforms in the world thanks to its defense-grade security.

By merit of this formidable track record, we are confident Samsung Knox is best placed to define the next era of device security. Connected technology will help us create better lives and better experiences — and more connectivity doesn’t necessarily have to mean more risk. With Samsung Knox, Samsung is setting the foundation for a safer tomorrow to be stronger together.

[1] Requires separate license key (purchased separately)