SEOUL / LONDON / SAN FRANCISCO – February 21, 2019 – Samsung Electronics Co., Ltd. today announced its new line-up of Galaxy wearables: Galaxy Watch Active, Galaxy Fit/Galaxy Fit e and Galaxy Buds. The smartwatch, activity tracker and cord-free earbuds made for a range of lifestyles. For everyone from life balance seekers to those who are looking for extra motivation, Samsung wearables make pursuing wellness goals more convenient, more stylish and more fun.

“Consumers are increasingly putting their overall wellbeing at the center of their lifestyle decisions, and they’re looking for wearables that make it easier to get active and stay balanced every day,” said DJ Koh, President and CEO of IT & Mobile Communications Division, Samsung Electronics. “Everyone has their own way of pursuing their goals. We’re thrilled to introduce our new line of wearables to fit seamlessly into your life and complement your own personal wellness journey.”

Galaxy Watch Active: Style Meets Sporty

For fashion-forward consumers who want to live healthier every day, Galaxy Watch Active is as smart as it is beautiful. Packing premium features comparable to Galaxy Watch, Galaxy Watch Active comes with sporty new design that is thin, light and versatile that makes it easier to maintain a balanced lifestyle. The attractive, minimalist design is effortless to navigate. Select a stylish watch face, and choose a sporty strap in a range of different colors to match your own unique style.

Everyday wellness is about more than just fitness tracking. Galaxy Watch Active takes a holistic approach to monitoring everything that matters most. Its exercise, sleep, stress and health tracking features make Galaxy Watch Active a personal lifestyle coach for those seeking a healthier body and mind. It combines the best of the Galaxy heritage with improved fitness and wellbeing features.

• Blood Pressure Monitoring[1]: New to the Galaxy wearable line, Galaxy Watch Active puts smarter blood pressure tracking on your wrist. Download My BP Lab, the research app jointly developed with the University of California, San Francisco (UCSF), directly to Galaxy Watch Active to monitor blood pressure and keep better track of your physical health every day.

• Everyday Peace of Mind: Managing stress is now less stressful with Stress Tracker on the Galaxy Watch Active. Keep your stress levels in check and guide you towards long-term health. You can start breathing exercises to bring you back in balance directly from the stress widget.

• Easy Fitness Tracking: Choose your activity and get started. It’s as easy as that. Galaxy Watch Active keeps up with you by auto-detecting when you run, bike, row, use the elliptical trainer, or start a dynamic workout. You can manually engage in more than 39 activities, set daily goals and monitor your progress.

Galaxy Watch Active enriches your lifestyle and expands your connected experience through seamless integration across the Galaxy ecosystem. Galaxy Watch Active is compatible with Android and iOS and offers real-time coaching, indoor/outdoor activity tracking and features popular third-party apps—including Under Armour, Spotify and Strava. You can use your voice to control Galaxy Watch Active with Bixby’s voice capabilities which enable you to make calls or send messages without ever picking up your phone. With wireless charging and device-to-device power sharing, you can get a quick charging boost on the go from Samsung Galaxy S10 which is the latest Samsung smartphone

Galaxy Fit[2] and Galaxy Fit e[3]: Everyday Fitness for Everyone

Made for all types of fitness enthusiasts, from casual runners to athletes, Galaxy Fit and Galaxy Fit e support active lifestyles. With thin, lightweight bodies, Galaxy Fit and Galaxy Fit e are easy to style and comfortable to wear all week long.

The slim and fashionable Galaxy Fit and Galaxy Fit e enable easy and intuitive tracking to help you reach your fitness goals. Galaxy Fit and Galaxy Fit e automatically start tracking your activity when you walk, run, bike, row, hop on the elliptical trainer[4] or start a general dynamic workout. You can also manually select from more than 90 different activities in the Samsung Health app on your smartphone, and Galaxy Fit/Galaxy Fit e will automatically start to track your chosen workout. Plus, with enhanced sleep analysis and smart stress management, you can monitor your wellbeing at any time of the day.

Galaxy Fit and Galaxy Fit e are easy to interact with on the go, thanks to a simple and intuitive UX and a user-friendly smart experience. Receive alerts and messages or check the widget which includes information synced straight from your smartphone —like alarm, calendar or weather—without ever needing to touch your phone. When you travel to a new time zone, your Galaxy Fit will also automatically display a dual-clock watch face to make it easier to manage your schedule. Both devices are water resistant of 5ATM[5], so they can easily go with you from the shower to the pool to the rest of your day.

Galaxy Buds: The In-Ear Lifestyle Companion

Galaxy Buds are the ultimate cord-free earbuds for those who want a seamlessly connected experience on the go. With their truly comfortable form factor, easy controls, clear and smart sound, and compact size—they are an everyday in-ear lifestyle companion.

Galaxy Buds offer a supreme listening experience, with sound by AKG. Enhanced Ambient Sound allows you to hear your surroundings clearly even while the buds are in your ears, so you can remain aware of your environment at the same time as you take a phone call or listen to your favorite tunes. Premium sound extends to the sound of your voice, as well. The Adaptive Dual Microphone uses one inner microphone and one outer microphone in each earbud, so you can deliver your voice clearly in both loud and quiet environments.

Galaxy Buds keep up with you all day, with up to six hours of Bluetooth streaming, and up to five hours of calls. Plus, their compact case holds a charge for up to seven hours,[6] and gives the Galaxy Buds 1.7 hours on a 15-minute quick charge.  Same as Galaxy Watch Active, it comes with wireless charging and device-to-device power sharing as well.

Galaxy Buds integrate with Bixby on the latest Galaxy mobile devices, so you can activate your intelligent assistant quickly without ever picking up your phone. Simply use your voice to make calls, send text messages or check the battery life of your earbuds.

For more information about Galaxy Watch Active, Galaxy Fit/Galaxy Fit e and Galaxy Buds visit: https://www.samsungmobilepress.com/galaxy-wearables or Samsung Malaysia’s Newsroom at https://news.samsung.com/my/samsung-introduces-three-new-wearables-for-balanced-and-connected-living.

[1] Available in 5 countries including: U.S., Canada, Singapore, Australia, and Germany.

[2] Galaxy Fit will be available in Malaysia market on a later date.

[3] Galaxy Fit e will be available in Malaysia market on a later date.

[4] Automatic tracking feature for rowing machine and elliptical trainer is only available on GALAXY FIT only

[5] Galaxy Watch Active / Galaxy Fit/ Galaxy Fit e have an ISO 22810:2010 certification for wristwatches for 5 ATM rating of 50 meters (165 feet) under defined conditions of pressure, time, velocity and temperature. These devices are safe to wear while walking in the rain or showering and may be used for shallow-water activities like swimming in a pool or the ocean. Galaxy Watch Active/Galaxy Fit/Galaxy Fit e should not be used for scuba diving, water skiing, or other activities involving sudden temperature changes, high-velocity water activities or submersion below shallow depth. Rinse in fresh water and dry after use in sea water.

[6] Charging case increases music playback time to 13 hours and talk time to 11 hours.

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

“We appreciate the relentless passion of the Note community. They’ve been a constant inspiration to us and we designed the new Note for them,” said DJ Koh, president of Mobile Communications Business, Samsung Electronics. “From the Infinity Display to the enhanced S Pen and a powerful Dual Camera, the Galaxy Note8 lets people do things they never thought were possible.”

Samsung first introduced the Note series in 2011. Since then, a community of enthusiasts emerged through their affinity for Note’s signature expansive screen and S Pen. According to Samsung market research¹, 85 percent of Note users say they’re proud to show off their Note and recommend it to friends, and 75 percent say it’s the best phone they’ve ever had.

Enjoy and Do More on the Infinity Display

The Galaxy Note8 has the biggest screen ever on a Note device, yet its narrow body makes it comfortable to hold in one hand. The 6.3-inch Quad HD+ Super AMOLED Infinity Display lets you see more and scroll less. The Galaxy Note8 gives you more room to watch, read and draw—making it the ultimate multitasking smartphone.

Note users have long been able to do more with Multi Window. With the Galaxy Note8, the new App Pair feature lets you create a custom pair of apps on the Edge Panel and simultaneously launch two apps with ease. Watch a video while messaging your friends or dial into a conference call with the number and agenda in front of you².

A New Way to Communicate with the S Pen

Since its introduction, the S Pen has been one of the Note’s defining features. With the Galaxy Note8, the enhanced S Pen unlocks entirely new ways to write, draw, and interact with the phone and communicate with friends. It has a finer tip, improved pressure sensitivity³, and features that enable users to express themselves in ways that no other stylus or smartphone ever has.

When communicating with text just isn’t enough, Live Message allows you to reveal your unique personality and tell expressive stories. With the Galaxy Note8, you can now share animated texts or drawings across platforms that support animated GIFs ⁴. It’s a whole new way to communicate with the S Pen—adding lively and emotional connections that bring your messages to life.

The Always On Display allows Galaxy users to stay on top of their notifications without unlocking their phone. And with the Galaxy Note8, it’s even more powerful. Screen off memo allows you to take up to one-hundred pages of notes as soon as you remove the S Pen, pin notes to the Always On Display and make edits directly from the Always On Display.

For overseas travels or when you come across a website in a foreign language, the improved S Pen Translate feature lets you hover over text to quickly translate not only individual words, but entire sentences in up to 71 languages, and instantly convert units and foreign currencies.

Better Pictures with Galaxy Note8’s Best-in-Class Camera

For most consumers, one of the things they look for when purchasing a new device is the camera. Samsung set the standard for smartphone cameras and with the Galaxy Note8, we’re delivering our most powerful smartphone camera yet.

The Galaxy Note8 is the first smartphone with two 12MP rear cameras with Optical Image Stabilisation (OIS) on both the wide-angle and telephoto lenses. Whether you’re exploring a new city or running around your backyard, OIS lets you capture sharper images.

For more advanced photo-taking, the Galaxy Note8’s Live Focus feature lets you control the depth of field by allowing you to adjust the bokeh effect in preview mode and after you take the photo.

In Dual Capture mode, both rear cameras take two pictures simultaneously and allow you to save both images; one close-up shot from the telephoto lens and one wide-angle shot that shows the entire background.

The wide-angle lens has a Dual Pixel sensor with rapid Auto Focus, so you can capture sharper, clearer shots even in low-light environments. The Galaxy Note8 is also equipped with an industry-leading 8MP Smart Auto Focus front-facing camera for sharp selfies and video chats.

Galaxy of Features and Services

The Galaxy Note8 is built on the Galaxy legacy—a collection of unique features and capabilities that, together, have redefined the mobile experience:

• Water and Dust Resistance: Four years ago, Samsung introduced the first Galaxy device with water resistance. And today, you can take your Note almost anywhere you want with water and dust resistance (IP68⁵) on the device and the S Pen. You can write even when the display is wet.
• Fast Wireless Charging: Two years ago, Samsung introduced the first Galaxy device with wireless charging. The Galaxy Note8 supports the most advanced wireless charging capabilities yet, so you can get a quick, convenient charge⁶ without having to mess around with ports or wires.
• Security: The Galaxy Note8 offers a choice of biometric authentication options—including iris and fingerprint scanning. Samsung Knox⁷ provides defense-grade security at the hardware and software layers and with Secure Folder, keeps your personal and professional data separate.
• Powerful Performance: With 6GB RAM, a 10nm processor, and expandable memory (up to 256GB), you have the power you need to browse, stream, play games, and multitask.
• Innovative Mobile Experiences: Samsung DeX enables a desktop experience, powered by your phone. You can keep your files on your device, conduct work on the go, and use Samsung DeX when you need an even bigger screen. The Galaxy Note8 includes Bixby⁸, a smarter way to use your phone; it learns from you, improves over time, and helps you get more done.

Mobile Performance, Productivity and Security for Businesses

The Galaxy Note8 takes business innovation to the next level with advanced features that improve performance, productivity and security for a wide range of industries, simplifying how work gets done:

• Enhanced S Pen for Business: The S Pen lets professionals do what other smartphones can’t, like discreetly taking notes in Screen off memo or quickly annotating documents and photos.
• Non-Contact Authentication: The Galaxy Note8 offers iris scanning for professionals—for example, professionals in the health care, construction, or public safety sectors who may find themselves in a position where they need to unlock their phones without having to swipe or scan a fingerprint.
• Enhanced DeX Capabilities: The Galaxy Note8 powers Samsung DeX for those who need to extend their simple mobile experience seamlessly to the desktop —whether they’re in the field, at the office or at home.

Our Continued Commitment to Safety

Samsung continues to uphold its commitment to lead the industry in battery safety. The Galaxy Note8’s battery has undergone Samsung’s 8-Point Battery Safety Check—the most rigorous in the industry.

“We have been closely working with Samsung to make meaningful advancements in the science of smartphone quality and safety evaluation. As a result, the Galaxy Note8 has successfully completed a rigorous series of device and battery safety compatibility test protocols. We look forward to maintaining our strategic relationship with Samsung and helping ensure device safety for all consumers.” said Sajeev Jesudas, President, UL International.

The Galaxy Note8 will be available starting in mid-September and will be offered in Midnight Black, Orchid Gray, Maple Gold and Deepsea Blue⁹.

In anticipation of the arrival of the Galaxy Note8 on Malaysian shores, Samsung Malaysia Electronics is structuring a special pre-order package for consumers. Those looking forward to get their hands on Samsung newest and most revolutionary Note, get ready as the Galaxy Note8 will be available for pre-order from 5^th to 10^th September 2017. Stay tuned as more details on the package will be announced at www.samsung.com/my/note8preorder.

¹ Survey conducted by Edelman Intelligence, July – August 2017, commissioned by Samsung Mobile. For more Survey details, see https://news.samsung.com/my/why-note-users-are-loyal-to-galaxy-note     

² Application must support Multi Window mode

³ Compared to the Galaxy Note5 S Pen

⁴ GIFs created may not be supported by some social media and messaging services depending on the size and length of GIFs

⁵ Water resistant in up to 5 feet of water for up to 30 minutes; rinse residue/dry after wet. 

⁶ Fast charging requires Adaptive Fast Charging (AFC) or Quick Charge 2.0-compatible charger to work. Testing under laboratory conditions. Results may vary. Battery power consumption depends on factors such as network configuration, signal strength, operating temperature, features selected, vibrate mode, backlight settings, browser use, frequency of calls and voice, data and other applications usage patterns.

⁷ Knox is a mark for a Samsung device tested for security and is specifically configured with enterprise use in mind. For information about Samsung’s Knox device, please refer to www.samsung.com/us/knox.

⁸ Bixby service ability may vary by country. Voice command recognizes English (U.S.) and Korean. Not all accents, dialects and expressions recognized. Service ability may vary by country or carrier. Voice command works with a select, growing list of Samsung and third-party apps; see “Apps with Voice” in Bixby for list of compatible apps

⁹ Color availability varies by region.

According to the Rensselaer Polytechnic Institute, the average home illuminance (or light) level in the U.S. and European countries is 70 lux in the evening and 125 lux during daytime. The average daily illuminance level in the typical U.S. and European home is about 75 lux, which is the approximate outdoor illuminance level at sunrise. The level is twice as high in Asian countries, including Korea: 175 at night and 250 during the day.

Furthermore, a 2013 study conducted by performance management company Neilsen shows that while TV viewers watch around two hours of TV in the evening between 8PM and 11PM, they also spend more than one-and-a-half hours watching during the daytime hours of 11AM to 3PM.

In other words, people are watching TV in rather bright environments. Therefore, a premium TV should be able to provide the best picture quality in viewing environments where lighting levels are high.

Dark Room Testing Over the Years

In the 1990s, many people used projectors to watch movies. Because projection screens are highly reflective, they lose their contrast if the lights are switched on. So, it was around this time that the TV industry came up with the idea of dark room testing. Since then, a number of product testing laboratories have conducted their TV tests in a completely dark room.

But because many people watch TV not only at night but also during the day, the TV manufacturers of today have been focusing on making products with higher brightness levels so viewers can enjoy clear images, even in bright environments. Meanwhile, High Dynamic Range (HDR), the latest technology designed to improve TV brightness levels, makes the bright parts of the on-screen picture even brighter, allowing the content to be displayed in true-to-life form.

Therefore, TV makers like Samsung are now testing their devices in both dark and bright environments to maximise the viewing experience in variety of environments. Hollywood filmmakers, too, are conducting their tests in both dark and bright environments to ensure that their films are optimised for viewing via VOD and streaming services.

So what kind of TV looks best in bright environments?

Engineers test the QLED TV’s picture quality in bright and dark rooms at Samsung’s TV Lab

QLED TV, Great for Bright Viewing Environments

When watched in a dark room, OLED TVs are able to display a picture with a high contrast ratio. Why? OLED TVs are self-illuminated and do not need a backlight, which means they can display accurate blacks when the lights are off. But in the typical viewing environment, where lighting conditions are generally bright, the picture quality of the OLED is quite different.

When Samsung tested its premium QLED TV and a competitor’s OLED TV in an environment with a 75-lux illuminance level, the QLED TV had a contrast level that was twice as high as the OLED TV. In other words, in a typical TV viewing environment, the QLED TV displays brighter and deeper colors.

The lighting of the viewing environment significantly affects the TV experience

Great Reviews, Across the Board

A number of product testing companies have recognised Samsung’s QLED TV as the most optimised television for the average TV viewing environment. which, a leading product evaluation agency in the U.K. that tests TV and AV products, recently named Samsung the “Which? Sound & Vision Brand of the Year 2017” for its QLED TV”.

Germany’s highly regarded consumer electronics publication, Video Magazin, awarded Samsung’s QLED TV a rating of 920 on a 1,005-point scale – the highest score it has ever granted. Furthermore, the QLED TV is the first product reviewed by the magazine to receive high marks in all three of its evaluation categories: Innovation, Reference and Highlight. The magazine tests TV products under both bright and dark environments, ranging between 45 to 75 lux.

Leading the Lifestyle TV Era

With a peak brightness of 1,500 to 2,000 nits, the QLED TV can express 100 percent color volume – a first for any global TV manufacturer. This means that all colors of the DCI-P3 color space can be expressed regardless of differing levels of brightness, ensuring that HDR images can be viewed in the way the content producer intended.

“When it comes to determining a TV’s picture quality, the typical viewing environment must be considered in addition to its other features,” said Jimmy Tan, Head of Consumer Electronics Business. “Samsung will lead the new lifestyle TV era with its QLED TV, which will give every user the best viewing experience, no matter their viewing environment.”

The 2017 Samsung QLED TV displays optimal picture quality with clear contrast at all times of the day

For more information, please visit www.samsung.com/my/tvs/qled/.