Yoonsoo Kim, President of Samsung Malaysia Electronics, proudly presenting Samsung’s latest flagship devices, the Galaxy S9 and S9+

Kuala Lumpur, 15 March 2018 – The much anticipated Galaxy S9 and S9+ are finally here! With the arrival of its latest flagships, Samsung continues to innovate and redefine the limitations of technology, giving Malaysians new ways to experience the world. The flagships are well-recognised globally, having received over 30 awards at the recent Mobile World Congress 2018 including “Best New Connected Device” and “Best Mobile VR or AR”.

“The S9 and S9+ were inspired by today’s way of communicating on the social media landscape. Self-expression has evolved, and gone are the days where consumers texted each other to convey their thoughts. Instead, they now use images, videos and emojis. Samsung has always been at the forefront in producing amazing smartphone cameras, but as a tech company known to push past boundaries and also with a deep commitment to listen to our consumers, we took our latest smartphones to another level by redesigning and upgrading the camera,” said KM Liew, Head of IT and Mobile Business, Samsung Malaysia Electronics.

“The Galaxy S9 and S9+ now come with new AR Emoji, Super Slow-mo and Super Low-light features. These enable consumers to discover and re-imagine a whole new level of visual communication, tailored to their own unique voices. To those who believe that a picture paints a thousand words, the Galaxy S9 and S9+ is the way to go,” Mr Liew added.

While it was the S9 and S9+’s new and innovative features that drew the attention of tech lovers and enthusiasts, it was the special appearance of Korean actor and superstar, Park BoGum, that sent the crowd into a frenzy. Through the Galaxy S9 and S9+’s great new features such as Super Slow-mo video recording, the ‘Love in the Moonlight’ prince was on a mission to experience the world in a whole new way with his Malaysian fans.

Camera Reimagined

Today’s cameras are for more than taking pictures – they are for connecting and communicating. Consumers want a smartphone camera with state-of-the-art technology, so they can express themselves with high-quality images and tools to tell their own unique story. The Galaxy S9 and S9+ cameras are built with these consumers in mind, with a Super Speed Dual Pixel sensor with dedicated processing power and memory to take amazing superior quality shots. DxOMark, the trusted industry standard for camera and lens image quality measurements, recognises this and given Samsung’s reimagined camera its highest-ever score for combined photo and video rating in a smartphone camera.

Much credit for the S9 and S9+’s high scores should be attributed to their amazing performance under low-light conditions. Similar to the way the iris of a human eye expands and contracts depending on a person’s surroundings, Samsung’s Dual Aperture camera (F1.5 / F2.4) automatically adjusts to its lighting conditions by letting in more light when it is dark through its greater aperture lens (F1.5) or switching to its lower aperture lens (F2.4) under bright light, ensuring that photos taken are crisp and clear. Apart from that, the popular dual-camera setup is available via the Galaxy S9+ as well, allowing users to continue shooting professional portrait shots with the phone’s ‘Live Focus’ mode.

Users are also now able to express themselves in brand-new ways, thanks to the S9 and S9+’s AR Emoji and Super Slow-mo features. While Samsung allows users to create an emoji that looks and acts almost exactly like them, the Super Slow-mo function (video recording of up to 960 frames per second) allows users to expand their creativity with utmost fun. Furthermore, S9 and S9+ users can now experience the world in a whole new way thanks to a smarter Bixby, integrated into the camera. Bixby is now able to translate foreign languages[1] and currencies instantly by image, provide useful information about your surroundings, and so much more.

Enhanced Entertainment

Smartphones are increasingly becoming our go-to choice for entertainment, which is why Samsung created a device that offers premium sound experiences with stereo speakers tuned by AKG. The Galaxy S9 and S9+’s audio also support Dolby Atmos, giving the effect of a 360-degree, impressive cinematic sound.

The Infinity Display on the Galaxy S9 and S9+ were given an upgrade as well. Featuring a new, bold, and bright Super AMOLED Infinity Display that looks gorgeous even under direct sunlight, it has received an “Excellent A+” grade by DisplayMate Technologies, the world’s leading evaluator of screens.

A Device that Fits with the Connected Lifestyle

As the first smartphone to support the new SmartThings app, the Galaxy S9 and S9+ are the central hub to manage every facet of the connected lifestyle at home, at the office, or on the go. The next-generation Samsung DeX empowers a mobile lifestyle by bringing a large, full-screen experience to the mobile handset. The redesigned DeX Pad is a new docking system for users to easily connect the Galaxy S9 and S9+ to a larger monitor, keyboard and mouse to expand the mobile experience with enhanced document editing or even full-screen gaming.[2] Users can also transform the Galaxy S9 and S9+ into a Touch Pad with the DeX Pad.[3]

The Best Comes Standard with the Galaxy Foundation

Samsung sets the gold standard for smartphones with IP68[4] water and dust resistance and wireless charging that goes a step beyond with the Galaxy S9 and S9+. The devices now support expandable memory of up to 400GB via a Micro SD Card and are equipped with the latest premium application processors, offering powerful performance and sophisticated image processing.

In addition, the Galaxy S9 and S9+ give users the peace of mind knowing that their phone is protected by Knox 3.1, Samsung’s latest defense-grade security platform. The Galaxy S9 and S9+’s Intelligent Scan feature supports three different biometric authentication options – iris, fingerprint, and facial recognition – so users can choose the way they want to protect their device and applications.

The Galaxy S9 and S9+ take health to the next level with an improved optical sensor built directly into the device, providing richer and more accurate information on users’ health status. This sensor allows the devices to keep track of users’ Heart Load Factor, a new measurement of the real-time demand placed on the heart[5].

The Galaxy S9 and S9+ will be available starting 16^th March 2018 in Malaysia. Offered at a recommended retail price from RM3,299 to RM4,399, it will be available in Midnight Black, Coral Blue and Lilac Purple.

To celebrate its launch in Malaysia, Samsung Malaysia Electronics will be kicking off a limited-time Roadshow Promotion in Pavilion Kuala Lumpur, Queensbay Mall in Penang, and Aeon Bandar Dato Onn in Johor Bahru. From 16^th until 18^th March 2018, customers who purchase a new Galaxy S9 or S9+ will be eligible for exclusive gifts by Samsung, which include:

• A FREE Samsung Wireless Charger Stand worth RM279 (limited to 2,300 units)
• A Samsung Gear Sport at 30% off with every purchase of a Galaxy S9 or S9+, while stocks last
• RM50 off on an LED View Cover, Standing Clear View Cover or Alcantara Cover with every purchase of a Galaxy S9 or S9+, while stocks last
• A Trade Up Program, allowing customers to trade-in selected devices with an extra trade up value of up to RM400
• 0% Easy Payment Plan for up to 12 months

Apart from that, consumers will receive a total of 1,500 Samsung Rewards Points after activating Bixby, Samsung Members and Samsung Pay on their newly purchased Galaxy S9 and S9+, while stocks last.

To find out more about the Galaxy S9 and S9+ roadshows and exclusive Samsung Experience Stores deals, visit http://www.samsung.com/my/offer/s9-roadshow/ and http://www.samsung.com/my/offer/s9-promo/.

For more information about the awards and positive responses the Galaxy S9 and S9+ have received so far, please visit the links below:

1. samsung.com/my/samsung-sets-mobile-standard-samsung-galaxy-s9-awarded-best-new-connected-device-at-mobile-world-congress-2018
2. samsung.com/my/raising-the-bar-for-smartphone-displays-galaxy-s9-earns-displaymates-highest-ever-a-grade
3. samsung.com/my/the-camera-reimagined-just-got-dxomarks-highest-score-ever

To know more about Samsung’s new flagships, the Galaxy S9 and S9+, and their new and innovative features, visit http://www.samsung.com/my/smartphones/galaxy-s9/.

Korean actor and Superstar, Park BoGum, making his highly-anticipated arrival at Pavilion KL, during the official launch of the Samsung Galaxy S9 and S9+

(From L to R) Malaysian actress and celebrity Serene Lim making her appearance with Park BoGum at the Galaxy S9 and S9+ launch.

Park BoGum celebrating the official launch of the Samsung Galaxy S9.

The Samsung Management team posing for a photo with its Korean and Malaysian superstars.
From L to R:
1. Yoo Jin Hyun, Business Director, IT & Mobile Business, Samsung Malaysia Electronics
2. Serene Lim, Malaysian actress and celebrity
3. Yoonsoo Kim, President of Samsung Malaysia Electronics
4. Park BoGum, Korean actor and Superstar
5. Liew Kian Ming, Head of IT & Mobile Business, Samsung Malaysia Electronics

Park BoGum posing with the large crowd and his fans at the launch of the Galaxy S9 and S9+ in Pavilion KL.

The Samsung Galaxy S9 and S9+ finally make their arrival on Malaysian shores.

¹ Actual user interface displays only one target language at a time. Different input and output languages are provided in different countries. An internet connection is required to use this service.                          

² Available on select Samsung smartphones running Android 8.0+. Using the original HDMI cable and charger included with DeX Pad is recommended. DeX Pad, keyboard, mouse, monitor sold separately.              

³ DeX Pad comes with HDMI cable, wall charger and data cable. Accessories including monitor sold separately. Use of original HDMI cable and charger included with DeX Pad is recommended. Dex Pad also supports Galaxy S8, S8+ and Note8.

4 Based on test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Rinse residue/dry if wet.

5 Intended for general wellness and fitness purposes only.

Picture 1: Samsung Malaysia Electronics launched the new Samsung Galaxy A8 (2018) & A8+ (2018). (L-R):
• Liew Kian Meng, Head of IT & Mobile Business, Samsung Malaysia Electronics
• Yoonsoo Kim, President, Samsung Malaysia Electronics
• Yoo Jin Hyun, Business Director, IT & Mobile Business, Samsung Malaysia Electronics

Kuala Lumpur, 17 January 2018 – Samsung Malaysia Electronics kick starts the year with giggles, eye-catching floats and countless selfies by the pool with its all new Samsung Galaxy A8 (2018) and Galaxy A8+ (2018), making every moment worthwhile.

Designed for fun seekers to capture every moment brilliantly, the Galaxy A8 (2018) and A8+ (2018) feature a Dual Front Camera and it is IP68-rated to protect itself from water and dust, allowing users to capture various types of adventure, from casual park strolls, to pool parties, and even hikes up Broga Hill on a rainy day.

“We are delighted to host a pool party to welcome 2018 and at the same time, reveal the new Samsung Galaxy A8 and Galaxy A8+! We understand that millennials today enjoy documenting and sharing their experiences on social media, so Galaxy A8 and A8+’s Dual Front Camera ensure all selfies captured – whether in or out of the water – are flawless; allowing users to readily upload and share their memories on social media. Selfie enthusiasts, Galaxy A8 and A8+ are made especially for you!” said Mr Yoonsoo Kim, President of Samsung Malaysia Electronics.

The first for Samsung, the Galaxy A8 (2018) and A8+ (2018) feature a Dual Front Camera to snap the best selfies, no matter what angle they are captured from. With the 16MP+8MP F1.9 Dual Front Camera, which is made up of two separate cameras, you can switch between the two to take the type of selfie you want – from close-ups to portrait shots with a clear and crisp background. Following the footsteps of its flagship siblings, the Galaxy A8 (2018) and A8+ (2018)’s advanced Live Focus feature allows you to easily adjust the background blur (‘bokeh’ effect) before or after you take the picture to create high-quality images.

From day to night, the advanced features of both the Galaxy A8 (2018) and A8+ (2018)’s front and rear cameras ensure you capture sharp images, even in low-light conditions with F1.9 and F1.7 aperture. Whether you are out at the beach with friends till sunset or out dancing during Ladies’ Night, rest assured that selfies and images capture are vivid and clear. The new devices also allow you to customise your photos with fun options, from adding stickers to your selfie or highlighting a culinary extravaganza with Food Mode. With the 16MP F1.7 rear camera, every photo is captured perfectly on your first try, appearing crisp, detailed, and vibrant – ready to be shared with others as it is. Foodies, capture and share your mouth-watering food pictures on social media and make your friends wish they were with you during your food hunt!

Offering IP68 water and dust resistance[1], the Galaxy A8 (2018) and A8+ (2018) can withstand the elements, including sweat, rain, sand and dust. Snap fabulous and gorgeous underwater pool selfies with friends or answer calls in the rain without a fuss. With the A8 and A8+, you won’t have to worry too much about weather conditions or the environment you’re in, because rain or shine, that perfect selfie is sure to #MakeYourMoment a memorable one!

Shaky video footage will be a thing of the past with video digital image stabilisation (vDIS) technology, and with an added hyperlapse feature, you can now create time-lapse videos that let you record, tell and share even longer stories. Video blogging (vlogging) with friends and family to capture every moment will be more fun and exciting with the Galaxy A8 (2018) and A8+ (2018).

Both these devices also allow you to glance through notifications thanks to the Always On Display, without ever unlocking your phone. Moreover, there is no need to worry about leaving your wallet at home as Samsung Pay is installed in Galaxy A8 (2018) and A8+ (2018). Every transaction via Samsung Pay is simple, yet very secure. All it takes is one swipe and one fingerprint scan.

The Galaxy A8 (2018) and A8+ (2018) are powered by 3,000mAh and 3,500 mAh batteries respectively, with 4GB / 6GB RAM memory and storage of 32GB and 64GB for both devices respectively. Not only that, other flagship-type features offered by Samsung’s two latest smartphones include Bixby, Dual Messenger and storage expansion via SD card slot.

The Galaxy A8 (2018) and Galaxy A8+ (2018) is available in Malaysia at the recommended price of RM1,799 and RM2,499 respectively (inclusive of 6% GST). Both devices are also available in Black, Gold and Orchid Gray to suit your personal style.

To celebrate the official launch of the Galaxy A8 (2018) and A8+ (2018) in Malaysia, Samsung invites you to enjoy an exclusive 3-day Early Bird Rewards promotion from 19^th to 21^st January 2018, where you have the opportunity to receive a free 10,000 mAh Battery Pack and a free 64GB Memory Card with any purchase of Galaxy A8 (2018) or A8+ (2018) at all participating outlets, while stocks last. For more information, please visit http://www.samsung.com/my/offer/mobile-galaxy-a8/.

For more information on the Galaxy A8 (2018) and Galaxy A8+ (2018), please visit http://www.samsung.com/my/smartphones/galaxy-a8-a530 and http://www.samsung.com/my/smartphones/galaxy-a8-a730.

[1] Carrying an IP68 dust and water resistance rating. Based on test conditions of submersion in up to 1.5 meters of fresh water for up to 30 minutes

Picture 2: The Samsung Galaxy A8 (2018) and A8+ (2018) are both rated IP68 for water and dust resistance – perfect for any occasion. (In picture: Yoonsoo Kim, President, Samsung Malaysia Electronics)

Picture 3 and 4: Designed for fun seekers to capture every moment brilliantly, the Galaxy A8 (2018) and A8+ (2018) feature a Dual Front Camera. (Pic 3: President Kim with the national synchronised swim team; Pic 4: President with social media influencers).

Picture 5 and 6: Samsung Malaysia Electronics launched the A8 (2018) and A8+ (2108) with beautiful synchronised swimming performance

Picture 7 and 8: The new Galaxy A8 (2018) and A8+ (2018) is Samsung’s first water-resistant smartphone with Dual Front Camera for great selfies anytime and anywhere

Picture 9 and 10: Media were ecstatic to battle it out in the kayak race selfie challenge using Samsung Galaxy