“With our two new microSD cards, Samsung has provided effective solutions to address the growing demands of mobile computing and on-device AI,” said Hangu Sohn, Vice President of the Memory Brand Product Biz Team at Samsung Electronics. “Despite their tiny size, these memory cards deliver powerful SSD-like performance and capacity to help users get more out of demanding modern and future applications.”

Industry-First SD Express microSD Card Offers Maximum Speeds of 800 MB/s

For the first time in the industry, Samsung introduced a new high-performance microSD card based on the SD Express interface. The development was the result of a successful collaboration with a customer to create a custom product.

Thanks to its low-power design as well as firmware technology optimized for high-performance and thermal management, Samsung’s SD Express microSD card offers performance equivalent to SSDs in a small form factor. While read speeds for traditional microSD cards based on the UHS-1 interface were limited to 104MB/s, SD Express was able to boost it to 985MB/s, although commercial availability of the latter were not viable in microSD cards until now.

The sequential read speed of Samsung’s SD Express microSD card reaches up to 800MB/s — 1.4 times faster than SATA SSDs (up to 560 MB/s) and more than four times faster compared to traditional UHS-1 memory cards (up to 200 MB/s), allowing improved computing experiences in various applications, including PCs and mobile devices. To ensure stable performance and reliability for the small form factor, Dynamic Thermal Guard (DTG) technology maintains the optimum temperature for the SD Express microSD card, even during long usage sessions.

1TB UHS-1 microSD Card With Cutting Edge 1Tb V-NAND

Samsung’s new 1TB microSD card stacks eight layers of the company’s 8th generation 1-terabit (Tb) V-NAND within a microSD form factor, realizing the high-capacity package that used to be possible only in SSDs. The new 1TB microSD card passes the industry’s most rigorous test settings and offers reliable usage even in challenging environments, with features such as water protection, extreme temperature, drop-proof design, wear-out protection, as well as X-ray and magnetic protection[4].

Availability

The 256GB SD Express microSD card will be made available for purchase later this year, and the 1TB UHS-1 microSD card is set to launch within the third quarter of this year.

For more information, please visit: https://www.samsung.com/my/memory-storage/all-memory-storage/

[1] 1 gigabyte (GB) = 1,000,000,000 bytes (1 billion bytes). Actual usable capacity may vary.

[2] SD Express: The new SD card interface with PCIe Gen3x1 (based on SD 7.1 specification released in Feb. 2019), the theoretical transfer speed of an SD Express card is 985MB/s

[3] 1 terabyte (TB) = 1,000,000,000,000 bytes (1 trillion bytes). Actual usable capacity may vary

[4] Samsung is not liable for any damages and/or loss of data or expenses incurred from memory card data recovery. The six proofs claimed is only applicable for 1TB UHS­-1 microSD Card, not for 256GB SD Express microSD Card. 1M depth, salt water, 72hrs. Operating temperatures of -25℃ to 85℃ (-13°F to 185°F), non-operating temperatures of -40℃ to 85℃ (-40°F to 185°F). Withstands standard airport x-ray machines (Up to 100mGy). Magnetic field equivalent of a high-field MRI scanner (Up to 15,000 gauss). Withstand drops up to 5meters (16.4feet). Up to 10,000 swipes.

“With the growing volume of high-resolution content generated from gadgets such as drones, action cameras and DSLR cameras, professional creators should be able to work with large–sized content seamlessly, whether they are writing, reading or transferring their data,” said Hangu Sohn, Vice President of Memory Brand Product Biz Team at Samsung Electronics. “As creators rely on high speed and performance of the memory cards, the new Samsung PRO Ultimate significantly reinforces such needs through enhanced controller technologies and multi-proof protection features.”

Best-in-Class Read and Write Speeds with UHS-I Interface

The PRO Ultimate underscores Samsung’s technical innovations, setting an industry-leading standard with read speeds of up to 200MB/s, the maximum speed achievable through the UHS-I interface, and write speeds of 130MB/s. These reliable high-performance read/write speeds, regardless of capacity, allow for the seamless transfer of heavy-duty files such as 4K ultra-high definition (UHD) and Full HD (FHD) video with Video Speed Class 30 (V30) support.

To meet consumer needs for the ability to manage large volumes of content and quick transfers to other devices, the PRO Ultimate microSD card showcases an Application Performance Class 2 (A2), facilitating high performance for random read and write operations as well as multi-tasking capabilities.

Increased Reliability and Durability

The Samsung PRO Ultimate provides professional photographers and creators with reliable performance, thanks to the controller’s enhanced Error Correction Code (ECC) engine and multi-proof protection features that ensure safer data storage over extended periods. With an upgrade to the ECC’s Low Density Parity Check (LDPC) code from a 1-kilobyte (KB) to a 2KB engine, the PRO Ultimate offers enhanced durability for a higher volume of write-and-erase cycles.

The PRO Ultimate passes the industry’s most rigorous test settings and offers worry-free usage even in challenging environments, with features such as water protection for up to 72 hours in two meters of depth, drop-proof design from heights of up to five meters, wear-out protection for up to 10,000 swipes, as well as X-ray and magnetic protection. It can also operate in extreme temperatures ranging from -25°C to 85°C (-13°F to 185°F). Additionally, the PRO Ultimate SD card provides shock protection of up to 1,500g.

Maximized Power Efficiency with 28nm Controller

A new 28-nanometer (nm) controller brings a 37% improvement in power efficiency compared to Samsung’s previous lines that include the 55nm controller. This gives consumers the ability to use their devices for extended periods without the need for frequent recharging, allowing users to make the most out of their device’s battery life.

Multi-Device Compatibility

The PRO Ultimate SD card is compatible with DSLR and mirrorless cameras, camcorders, PCs and laptops, maximizing the ability to create, edit and transfer high-performance media across multiple devices.

The PRO Ultimate microSD card offers extensive compatibility with Android smartphones, tablets, handheld game consoles, action cameras, drones, PCs, and more. It is an ideal choice for professionals seeking a reliable and versatile memory card to meet their diverse needs.

General Availability[1]

The PRO Ultimate microSD card is available in three different storage capacities of 128GB, 256GB and 512GB. The PRO Ultimate SD card is offered in four storage capacities of 64GB, 128GB, 256GB and 512GB.

The PRO Ultimate microSD card will be available to users worldwide starting today, while the PRO Ultimate SD card will be available worldwide in October, 2023. A card reader-included option for all capacities in both sizes will also be available to users.

The new PRO Ultimate memory cards come with a ten-year limited warranty.

Capacity[2]		512GB	256GB	128GB	512GB	256GB	128GB	64GB
Interface		UHS-I
SD Standard		microSDXC			SDXC
Performance[3]	Read	200MB/s
	Write	130MB/s
Speed Class		U3, V30, Class 10, A2			U3, V30, Class 10
Certification		FCC, CE, VCCI, RCM
Multi-proof (7)		Water, Temperature, X-Ray, Magnet, Drop, Wearout, Shock[4]
Warranty		Limited 10-year warranty

[1] Availability and timing may vary by market.

[2] 1GB = 1,000,000,000 bytes (1 billion bytes). Actual usable capacity may vary.

[3] Up to 200MB/s read speeds, engineered with proprietary technology to reach speeds beyond UHS-I 104MB/s, require compatible devices capable of reaching such speeds. Up to 130MB/s write speeds, based on Samsung’s internal testing, performance may be lower depending upon host device interface, usage conditions and other factors.

[4] Shock-proof is applicable to SD card only.

Samsung Malaysia Electronics today announced the availability of its new microSD card, the Samsung PRO Endurance at Lazada, Shopee and participating Samsung Authorized Dealers nationwide.

Uniquely designed to meet the rigorous demands of surveillance cameras, dashboard cameras, doorbell cameras, body cameras and more, the card offers improved endurance and outstanding performance for smooth and reliable continuous capture and playback.

“From CCTV to doorbell cameras, the need for long-lasting and high-performing video surveillance solutions is continuing to increase, and the PRO Endurance has been designed to support that demand,” said KyuYoung Lee, Vice President of the Memory Brand Product Biz Team at Samsung Electronics. “Both consumers and enterprise users can rest assured that our new memory card will ensure continuous recording at high resolution even under extreme conditions.”

Strengthened Endurance

Built with Samsung’s highly reliable enterprise-grade NAND flash memory, the PRO Endurance card can deliver up to 16 years (140,160 hours)[1] of continuous recording time to ensure every critical moment is captured. This means a single PRO Endurance card can last as long as up to 33 typical speed-focused cards,[2] saving frequent replacement costs and providing greater reliability for always-on video monitoring.

Improved Performance

Samsung’s new memory card also offers read and write speeds of up to 100 megabytes per second (MB/s) and 40 MB/s,[3] respectively, and is rated Class 10 with video speed ratings of up to U3 (UHS Speed Class 3) and V30 (Video Speed Class 30).[4] This makes it ideal for handling large, high-resolution files while enabling seamless recording and playback in Full HD and 4K.

Long-Lasting Durability

Since outdoor surveillance and body cameras can be subject to harsh environments, the PRO Endurance has been engineered to offer trusted performance in everyday use with Samsung’s reinforced six-proof durability. In addition to protection against water, magnets, X-rays and extreme temperatures, the card is now wearout-proof and drop-proof.[5]

Specifications

Available in four different storage capacities of 32 gigabytes (GB), 64GB, 128GB and 256GB at Lazada, Shopee and participating Samsung Authorized Dealers nationwide. For more information, please visit https://www.samsung.com/my/memory-storage/.

[1] Varies by capacity; 256GB model up to 140,160 hours, 128GB model up to 70,080 hours, 64GB model up to 35,040 hours, 32GB model up to 17,520 hours. Based on Full HD (1920×1080) video content recorded at 26Mbps (3.25MB/s). Actual continuous recording time may vary depending on battery capacity of camera.

[2] Based on comparison of internal tests with Samsung EVO Plus card of the same capacity.

[3] Performance results are based on internal testing conditions. Transfer speeds may vary by host device.

[4] Varies by capacity; U3, V30 for 128/256GB models, and U1, V10 for 32/64GB

[5] Based on internal test. Test conditions are below;

Water: 72 hours in one-meter depth of seawater

Wearout: a durability test of 10,000 swipes

Drop: up to 5 meters (16.4 feet)

Magnet: up to 15,000 gauss (equivalent of a high-field MRI scanner)

X-ray: up to 100mgy (equivalent of airport X-ray machines),

Temperature: -13°F to 185°F (-25°C to 85°C) operating, -40°F to 185°F (-40°C to 85°C) non-operating.

[6] 1GB=1,000,000,000 bytes. Actual usable storage capacity may vary. User capacity measured with SD Formatter 3.1 tool with FAT file system.

[7] SDR104: 1.8V Signaling, Frequency up to 208 MHz, up to 104MB/sec, Max. Current Consumption 800mA (varies by test conditions)

[8] V10, V30: Video Speed Class means sustained video capture rates of 10MB/s (V10) and 30MB/s (V30) which support real-time video recording to UHS Bus IF products. Transfer speeds may vary by host device.

[9] Performance results are based on internal testing conditions. Transfer speeds may vary by host device.

[10] Based on Full HD (1920×1080) video content recorded at 26 Mbps (3.25MB/s). Video support may vary based on host device, file attributes, usage conditions and other factors.

[11] 1M depth, salt water, 72hrs. Operating temperatures of -25℃ to 85℃ (-13°F to 185°F), non-operating temperatures of -40℃ to 85℃ (-40°F to 185°F). Withstands standard airport x-ray machines (Up to 100mGy). Magnetic field equivalent of a high-field MRI scanner (Up to 15,000 gauss). Withstand drops up to 5 meters (16.4feet). Up to 10,000 swipes. *Samsung is not liable for any i) damages and/or loss of data or ii) expenses incurred from memory card data recovery.

[12] For more detailed warranty information, please visit samsung.com/support.

Samsung plans to launch a 1-Terabyte version 
within the second half of the year

Samsung Electronics the world leader in advanced memory technology, today announced that it has begun mass producing the industry’s first 512-gigabyte (GB) embedded Universal Flash Storage (eUFS) 3.0 for next-generation mobile devices. In line with the latest eUFS 3.0 specification, the new Samsung memory delivers twice the speed of the previous eUFS storage (eUFS 2.1), allowing mobile memory to support seamless user experiences in future smartphones with ultra-large high-resolution screens.

“Beginning mass production of our eUFS 3.0 lineup gives us a great advantage in the next-generation mobile market to which we are bringing a memory read speed that was before only available on ultra-slim laptops,” said Cheol Choi, executive vice president of Memory Sales & Marketing at Samsung Electronics. “As we expand our eUFS 3.0 offerings, including a 1-Terabyte (TB) version later this year, we expect to play a major role in accelerating momentum within the premium mobile market.”

Samsung produced the industry-first UFS interface with eUFS 2.0 in January, 2015, which was 1.4 times faster than the mobile memory standard at that time, referred to as the embedded multi-media card (eMMC) 5.1. In just four years, the company’s newest eUFS 3.0 matches the performance of today’s ultra-slim notebooks.

Samsung’s 512GB eUFS 3.0 stacks eight of the company’s fifth-generation 512-gigabit (Gb) V-NAND die and integrates a high-performance controller. At 2,100 megabytes-per-second (MB/s), the new eUFS doubles the sequential read rate of Samsung’s latest eUFS memory (eUFS 2.1) which was announced in January. The new solution’s blazing read speed is four times faster than that of a SATA solid state drive (SSDs) and 20 times faster than a typical microSD card, allowing premium smartphones to transfer a Full HD movie to a PC in about three seconds*. In addition, the sequential write speed also has been improved by 50 percent to 410MB/s, which is equivalent to that of a SATA SSD.

The new memory’s random read and write speeds provide up to a 36-percent increase over the current eUFS 2.1 industry specification, at 63,000 and 68,000 Input/Output Operations Per Second (IOPS), respectively. With the significant gains in random read and writes that are more than 630 times faster than general microSD cards (100 IOPS), a number of complex applications can be simultaneously run, while achieving enhanced responsiveness, especially on the newest generation of mobile devices.

Following the 512GB eUFS 3.0 as well as a 128GB version that are both launching this month, Samsung plans to produce 1TB and 256GB models in the second half of the year, to further help global device manufacturers in better delivering tomorrow’s mobile innovations.

*The calculation is based on transferring a 3.7GB full HD movie file from a mobile device with the 512GB eUFS 3.0 to a PC with a non-volatile memory express (NVMe) interface SSD.

※ Reference: Comparison of Samsung’s internal memory performance