Milano Cortina 2026 – Samsung Newsroom Malaysia

Samsung’s “Open Always Wins” Campaign Comes to Life in Milan

Tue, 10 Feb 2026 14:55:49 +0000

Samsung Electronics, a Worldwide Olympic and Paralympic Partner, is bringing the spirit of the Olympic and Paralympic Winter Games Milano Cortina 2026 into everyday life through a city-wide out-of-home advertising in Milan.

Samsung out-of-home advertising at Duomo

As part of Samsung’s global “Open always wins” campaign[1] the takeover transforms streets, squares and transit hubs into a living canvas — placing the energy and anticipation of the upcoming Olympic and Paralympic Winter Games directly into the rhythm of city life.

Featuring Team Samsung Galaxy athlete ambassadors, the visuals celebrate the drive, resilience and openness at the heart of the Olympic and Paralympic Winter Games. The series highlights Italian athletes Jacopo Luchini (Para Snowboard), Flora Tabanelli and Miro Tabanelli (Freestyle Skiing), and Ian Matteoli (Snowboard), enjoying their precious moments on their Olympic journey with selfies captured on the Galaxy Z Flip7.

Samsung out-of-home advertising at San Babila

Running across ten key locations including Duomo di Milano, Pirelli 39, San Babila and Corso Como, the out-of-home advertising brings the excitement of winter sports beyond competition venues and into the heart of the host city. The advertising campaign runs from February 1 to February 28, with select locations including San Babila – Durini until March 15 and Duomo di Milano until March 31.

As Milano Cortina 2026 approaches, Samsung continues to pair its “Open always wins” message with local expression — opening up moments that matter and bringing people closer to the excitement of the Games.

Samsung out-of-home advertising at Porta Venezia

Locations for the out-of-home advertising:

Duomo di Milano
Bastioni di Porta Venezia
Corso Como – Porta Garibaldi
Pirelli 39
Cadorna – Via Carducci – San Nicolao
Via San Paolo
Corso Venezia – Via Senato
San Babila – Durini
Largo La Foppa
Palazzo Odeon

[1] First introduced at Paris 2024, the theme returns to the Olympic and Paralympic Winter Games as a reflection of Samsung’s belief that, with an open mind, anything is possible.

Samsung Connects Athletes and Fans to Milano Cortina 2026 Moments With Mobile Innovation

Tue, 10 Feb 2026 14:55:22 +0000

Samsung Electronics, a Worldwide Olympic and Paralympic Partner, today outlined how it will help make the Olympic and Paralympic Winter Games Milano Cortina 2026 more connected by integrating mobile innovation and Galaxy AI across the Games-time experience.

As the way people experience the Olympic and Paralympic Games continues to evolve beyond a single venue or broadcast moment, this shift is even more pronounced at Milano Cortina 2026 — shaped by geography, distance and multiple host locations. At this year’s XXV Olympic Winter Games Milano Cortina 2026, Samsung’s role focuses on helping bridge these gaps, using technology to make Milano Cortina 2026 moments feel closer and more connected for athletes, fans and the broader Olympic Games community through technologies embedded across Games-time operations, including:

Delivering dynamic perspectives with Opening Ceremony live broadcast integration: With support from the Olympic Broadcasting Services (OBS), Galaxy S25 Ultra devices will be embedded within the Opening Ceremony to capture dynamic perspectives alongside established broadcast cameras, expanding coverage, while fully complementing production workflows.
Enabling seamless on-site communication for volunteers: A select group of volunteers will be equipped with Galaxy devices featuring Interpreter[1], powered by Galaxy AI[2],, to communicate with athletes, officials and visitors with ease. With translations processed directly on device, the experience remains fast and reliable across Milano Cortina 2026’s diverse and distributed environments.
Supporting officiating and competition monitoring for fair play: Samsung monitors will be deployed across Short-Track Speed Skating disciplines, providing high-quality displays to support operational needs.
Keeping fan devices powered with Galaxy Charging Stations: Samsung will help people keep their devices powered throughout long competition and event days, enabling them to stay connected throughout the Olympic and Paralympic Winter Games.
Connecting athletes, media and partners through storytelling at Samsung House: Samsung will host a dedicated hub, where people can come together to experience Samsung’s Olympic Games technology innovation story and share moments, perspectives and conversations as part of the rhythm of the Games.

“At the heart of Samsung’s role at Milano Cortina 2026 is a clear ambition: to connect athletes and fans in every moment, and help remind everyone that the Olympic Games are, above all, about people,” said Stephanie Choi, EVP and Head of Mobile Marketing Center, Mobile eXperience (MX) Business at Samsung Electronics. “As the way audiences today watch, share and experience the Olympic and Paralympic Games continues to change, mobile technology plays an increasingly important role in helping athletes, fans and communities stay connected — and get closer to the action, the emotion and each other.”

Opening Ceremony Live Broadcast Integration To Deliver Dynamic Perspectives

To support the Opening Ceremony experience, Galaxy devices will be integrated throughout the live broadcast production environment, enabled by the portability, superior camera quality and 5G connectivity of Galaxy S25 Ultra. Positioned alongside established broadcast cameras, the smartphones have been installed across dynamic locations — including jibs above the field and stadium stands, as well as athlete entrance tunnels — capturing immersive, on-site perspectives wirelessly and in real-time without disrupting established broadcast workflows.

Beyond the devices themselves, Samsung is working closely with the International Olympic Committee (IOC) and Olympic Broadcast Services(OBS) to help ensure Galaxy-based capture integrates seamlessly into the overall live broadcast environment.

Set inside San Siro Stadium, the Opening Ceremony of Milano Cortina 2026 will welcome more than 75,000 spectators on Feb. 6, as over 3,500 athletes from over 90 countries enter the stadium to mark the official opening of the Olympic Winter Games. By working closely with OBS to deliver an enhanced view of the Opening Ceremony with Galaxy, Samsung will help connect spectators in the stands with millions more sharing this historic moment across screens and locations around the world.

“The Olympic Games are a celebration of human excellence and unity, bringing athletes and audiences together around the world,” said Yiannis Exarchos, CEO of OBS. “The Opening Ceremony embodies that spirit, and through our partnership with Samsung, we can capture dynamic perspectives that complement our core broadcast coverage. By embracing dedicated mobile storytelling and the way millions of fans experience the Games on their smartphones, we help global viewers feel closer to the energy and emotion of this historic moment.”

Supporting Volunteers, Operations and the Games-Time Experience

Beyond the Opening Ceremony, Galaxy innovation is supporting the everyday operations that help Milano Cortina 2026 run smoothly across venues and host locations.

A select group of volunteers across the Olympic Games will be equipped with Galaxy devices featuring Interpreter, powered by Galaxy AI, to support natural communication between athletes, officials and visitors across languages. With translation processed directly on device, Interpreter enables fast, intuitive conversations and helps volunteers focus on delivering a welcoming, human-centered Games-time experience.

“As we prepare for the most geographically widespread Winter Olympics in history, the role of technology shifts from a simple tool to the very fabric holding our vision together,” said Andrea Varnier, CEO of Milano Cortina 2026. “Samsung’s innovation is fundamental in bridging the distances between our venues, transforming the vast territory of Milano Cortina 2026 into a single, unified arena. Their cutting-edge solutions do more than just support our operations; they redefine how the world perceives the spirit of the Games, ensuring that human connection remains at the heart of this digital evolution.”

In addition, Galaxy Charging Stations at stadiums across host cities will support spectators during long event days, helping to ensure these rare and meaningful Olympic and Paralympic Games moments unfold smoothly on site. This practical support allows people to stay present and engaged during moments that come only every four years.

Inside competition venues, Samsung technology will support officiating and operations. Samsung monitors will be deployed across Short-Track Speed Skating disciplines, providing high-quality displays to support operational needs.

Samsung House: A Central Hub for Connection, Storytelling and Shared Experiences

Located in Milan’s historic Palazzo Serbelloni, Samsung House provides a setting where guests can experience Samsung’s Olympic Games technology innovation history — bringing together the legacy of Samsung’s innovations and how they are brought to life on the ground in Milan as part of the rhythm of the Olympic Games, rather than a standalone showcase.

Throughout Milano Cortina 2026, Samsung House will host a curated program that encourages interaction and shared moments. Moments include National Olympic Committee nights, live competition viewings and displays of the Victory Profile portrait series, creating opportunities for athletes, partners, and media to come together and share perspectives, and celebrate the spirit of the Olympic and Paralympic Winter Games. Complementing this atmosphere, Samsung House will also feature hospitality moments curated by Michelin-starred Italian chef Enrico Bartolini, adding a sense of local culture and warmth.

Samsung House officially opens on Feb. 4 and will operate throughout the Olympic Winter Games until Feb. 22. Samsung House will reopen during the Paralympic Winter Games from March 6 to 15. During this period, Samsung House will operate as an invitation-only environment, creating a dedicated space for meaningful connection throughout the Games.

As Samsung looks ahead to the future, Milano Cortina 2026 represents an important chapter in a partnership defined by innovation, athlete empowerment and the ongoing evolution of how global audiences experience the Olympic and Paralympic Games. Through its latest Galaxy technology, Samsung continues to open up Olympic and Paralympic Winter Games Milano Cortina 2026 — supporting athletes from preparation to the podium and bringing fans closer to the energy, creativity and emotion of the world’s most celebrated winter sporting event.

[1] Interpreter requires Samsung Account login. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed. Availability and supported features may vary by country, region or carrier. Availability of supported languages may vary.

[2] Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier.

Samsung Unveils Exclusive Galaxy Z Flip7 Olympic Edition, Supporting Athletes’ Entire Milano Cortina 2026 Journey

Wed, 28 Jan 2026 15:05:30 +0000

▲ Samsung Galaxy Z Flip7 Olympic Edition for Milano Cortina 2026.

Samsung Electronics, a Worldwide Olympic and Paralympic Partner, unveiled the Galaxy Z Flip7 Olympic Edition[1], exclusively designed for all athletes competing at the Olympic and Paralympic Winter Games Milano Cortina 2026. Provided to almost 3,800 Olympians and Paralympians from approximately 90 countries, the special edition device will accompany athletes throughout their Games-time experience — supporting life in the Olympic Village while enabling them to capture and share meaningful moments from competition to celebration.

The Olympic Edition will be incorporated into official podium moments via the Victory Selfie, which is making its Winter Olympics debut at Milano Cortina 2026. For the first time, it will expand to team sport competitions at Olympic Games so that all participating athletes can document their moment of victory through their own lens. In addition, athletes[2] from select National Olympic Committees (NOCs) will be able to share their personal passions and spirit through the Victory Profile, a new photo series captured with the Galaxy S25 Ultra.

▲ Samsung Galaxy Z Flip7 Olympic Edition for Milano Cortina 2026.

“Athletes are at the heart of the Olympic and Paralympic Games, and for nearly 30 years Samsung has supported them as a Worldwide Partner through meaningful mobile innovation,” said Stephanie Choi, EVP and Head of Mobile Marketing Center, Mobile eXperience (MX) Business at Samsung Electronics. “Since Sochi 2014, we’ve supported athletes with Olympic Editions and we’re honored to continue this commitment at Milano Cortina 2026. With Olympic Edition, athletes will be able to connect with fans and families at every unforgettable moment in their own way.”

A Special Olympic Edition To Celebrate the Olympic Winter Games

The Galaxy Z Flip7 is an intelligent pocket-sized companion built for seamless interaction and everyday reliability. It integrates Galaxy AI with a new edge-to-edge FlexWindow, providing an effortless mobile AI experience. This intuitive, one-handed usability makes the Galaxy Z Flip7 a practical support for athletes throughout the Olympic and Paralympic Winter Games. Some key features include:

The dual rear camera system, including 50MP Wide[3] and 12MP Ultra-Wide lens, delivering flagship-level clarity.
Now Brief[4], which provides personalized daily updates such as reminders, calendar events and fitness summaries. It can also access health and wellness data from certain applications.
Photo Assist[5], which brings studio-quality enhancements to images by moving, erasing or enlarging objects, adjusting angles, and filling in backgrounds with AI-powered capability.
On-device Interpreter[6] lowers the language barrier by providing real-time translation regardless of network connection, allowing seamless communication — even in mountainous areas.

▲ Samsung Galaxy Z Flip7 Olympic Edition Package.

Adding to these features, the Galaxy Z Flip7 Olympic Edition introduces an iconic design that commemorates athletes’ participation in the Olympic and Paralympic Winter Games, as well as practical services to help enhance their experience in the Olympic Village and throughout competition.

The signature blue color covering the back glass of the device aligns with the unique style of Milano Cortina 2026, and represents the combination of Samsung’s long-standing identity and the cultural resonance of Italian azure. The color also reflects the spirit of unity and sportsmanship embodied by the Olympic Games. The custom gold metal frame symbolizes athletes’ pursuit of excellence and podium moments, as well as the brand’s aspiration for the best. The Olympic Edition device also comes with a clear magnet case with a blue circular magnet, surrounded by gold laurel leaves added as a motif of victory.

▲ Special Wallpapers and On/Off Animation for Galaxy Z Flip7 Olympic Edition.

Each device also includes special Olympic Winter Games–themed wallpaper created specifically for Milano Cortina 2026. The colorful curves represent winter sports, inspired by marks generated from the interaction between skate blades and ice surfaces. These design elements celebrate the Olympic spirit and each athlete’s passion.

Athletes can make moments with fans, family and teammates more memorable with Dual Recording, a feature that allows them to capture both what they see and their own reactions in a single shot by using the rear and front cameras at the same time. Tailored exclusively for the Olympic Edition, athletes can access Dual Recording mode simply by swiping the shooting mode within the Camera app. Athletes can also open up new and creative angles that bring the action closer using the split view by zooming in[7] on the rear-camera view, and can preview their shots in real-time directly on FlexWindow.

The Galaxy Z Flip7 Olympic Edition comes with a pre-loaded curated suite of essential apps and services to support athletes throughout Milano Cortina 2026:

▲ Galaxy Athlete Card helps athletes connect with one another and be part of a shared Olympic and Paralympic community.

To encourage connection among athletes during their stay, the Galaxy Athlete Card experience offers a digital means for exchanging profiles, collecting cards and participating in interactive activities, helping to foster a sense of community across disciplines and delegations.
Athletes will also receive complimentary connectivity via a 100GB 5G eSIM, along with access to digital passes and services in Samsung Wallet, developed in collaboration with Worldwide and Local Partners to facilitate their daily needs during Milano Cortina 2026. This includes Coca-Cola Free Beverage Key, which can be used at vending machines across the Villages.
Athlete365 offers performance and mental health support while delivering key competition information. It is integrated into Galaxy AI’s Now Brief feature, keeping athletes updated with the latest Olympic Games-related news at a glance.
Other applications — including the official Olympic Games app, IOC Hotline and PinQuest — improve day-to-day convenience in the Olympic Village while aiding athletes’ performance on and off the field of play.
The pre-installed fitness application will enable athletes to track workouts and receive personalized training insights when using exercise equipment installed inside the Olympic and Paralympic Villages.

Marking the Moment of Victory, Together

▲ (From left) Silver medalist Baasankhuu Bavuudorj of Team Mongolia, gold medalist Natsumi Tsunoda of Team Japan and bronze medalists Shirine Boukli of Team France and Tara Babulfath of Team Sweden pose for their Victory Selfie after the women -48 kg judo competition. (Photo by Patrick Smith / Getty Images)

First introduced at Paris 2024, the Victory Selfie — powered by the Olympic Edition — allowed athletes to capture their moments of victory directly from the podium and share them from their own perspective, making moments more connected.

At Milano Cortina 2026, the Victory Selfie will make its Winter Olympics debut — and introduce a new, expanded format. For the first time, it will extend beyond individual and pair events to include wider team celebrations for Olympic Games, reflecting the collaborative nature of winter sports. Athletes can now capture and share their achievements together with teammates and instantly share them with their loved ones and fans around the world, so they can also join that life-changing moment.

Capturing the First Spark of Excitement With the Victory Profile

▲ (From left) Alex Hall, Flora Tabanelli, Gilli Kim

Athletes’ journeys extend far beyond the competition, encompassing preparation, anticipation and the emotions surrounding the Olympic and Paralympic Winter Games. To reflect this broader journey and celebrate the athlete experience, Samsung introduces the Victory Profile, a new athlete storytelling initiative developed with nine NOCs. The Victory Profile leverages curated portraits captured on the Galaxy S25 Ultra to vividly showcase each athlete’s unique passion and individuality.

The Victory Profile adds a new perspective to the Winter Olympics experience by highlighting moments beyond the podium and providing athletes with a personal keepsake that reflects their journey, as well as their unique personalities. The initial project will start with approximately 490 athletes from France, Germany, Italy, Korea, Norway, the Netherlands, Sweden, the U.K. and the U.S.

Helping Shape the Future Games-Time Experience

Samsung will continue to use its mobile innovation to open up the Olympic and Paralympic Games to fans around the world, making every moment feel more connected. Through its devices and athlete-centered experiences, Samsung is creating new ways for athletes to share their journeys — from preparation to the podium — while bringing fans closer to the moments and people that define the Olympic and Paralympic Games.

The Galaxy Z Flip7 Olympic Edition will be distributed at Olympic Villages across six cities, starting on January 30^th. The Samsung Open Station will also offer on-site professional customer service to help athletes activate devices, transfer data and receive general technical support.

About Samsung’s Involvement in the Olympic Games
Samsung has been a Worldwide Olympic Partner since the Olympic Winter Games Nagano 1998. For nearly 30 years, athletes and fans have trusted Samsung’s transformative mobile technology to share the Olympic spirit globally and to help shape the digital future of the Olympic Games for Milano Cortina 2026 and beyond. The company’s commitment to the Olympic Movement soon faces its fourth decade of partnership and extends through Los Angeles 2028. Samsung’s purposeful innovations in the wireless communications and computing equipment category, including equipment that features artificial intelligence, virtual reality, augmented reality and 5G will help to change the way the world experiences the Olympic Games.

About Samsung’s Involvement in the Paralympic Games
Samsung is a Worldwide Partner of the International Paralympic Committee (IPC) in the wireless communications and computing equipment category. Starting from Paralympic Winter Games Torino 2006, the company has proudly supported the Paralympic Movement and enabled athletes and fans around the world to share the excitement and inspiration of the Games through Samsung’s transformative mobile technology. Samsung’s commitment to the Paralympic Games will extend through to Los Angeles 2028 and be celebrated through innovative mobile and computing experiences powered by purposeful innovations in the wireless communications and computing equipment category, including equipment that features artificial intelligence, virtual reality, augmented reality and 5G.

[1] Galaxy Z Flip7 Olympic Edition is not for sale.

[2] Victory Profile is offered only to those athletes from 9-NOCs who were willing to participate the program. This photo program is not an official collaboration with the IOC.

[3] 50 MP resolution is available on Galaxy Z Flip7’s rear wide camera only.

[4] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection. Modes and Routines need to be enabled to use Personal Data Engine for context-based Routines suggestions. User needs to consent to access permissions such as photos, videos, audio files, and calendar events. May not display moments depending upon exposure policy. The description of photos provided by moments may not align with the user’s intent. Events schedule notification is supported with calendar apps that utilize Android calendar database and available if Samsung Calendar is installed. Notifications for coupons only available for coupons added to Samsung Wallet with expiration date. To check the Energy Score, the health data tracked from Samsung mobile devices must be synchronized with the Samsung digital health platform. The result is for your personal reference only and is not intended for medical purposes.

[5] Generative Edit feature for Photo Assist requires a network connection and Samsung Account login. Editing with Generative Edit may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[6] Interpreter requires Samsung Account login. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed. Availability and supported features may vary by country, region or carrier. Availability of supported languages may vary. Supported languages include Korean, English, French, German, Italian, Spanish, Portuguese, Chinese, Japanese, Polish, Hindi, Thai, Vietnamese, Russian, Bahasa Indonesia, Arabic, Dutch, Swedish, Turkish, Romanian, Filipino, and Gujarati.

[7] Dual Recording zoom-in feature supports up to 10x.

Samsung Counts Down to Milano Cortina 2026 by Unveiling a New Team Samsung Galaxy Roster

Wed, 28 Jan 2026 15:04:54 +0000

Samsung Electronics, a Worldwide Olympic and Paralympic Partner, unveiled a new roster of Team Samsung Galaxy athletes for the Olympic and Paralympic Winter Games Milano Cortina 2026. The new team brings together 68 athletes across 17 countries, representing both Olympic and Paralympic sports. Each member of Team Samsung Galaxy was selected for their personal journey — one that embodies openness both on and off the field of play.

Bringing “Open always wins” to the Road to Milano Cortina 2026

The athletes will share their journeys on the road to the Olympic and Paralympic Winter Games and help deliver Samsung’s central message for Milano Cortina 2026, “Open always wins”. First introduced at Paris 2024, the theme returns to the Olympic and Paralympic Winter Games as a reflection of Samsung’s belief that, with an open mind, anything is possible. Team Samsung Galaxy will deliver this message to fans around the world by sharing personal stories that reflect how openness guides their lives and careers.

“Athletes and fans are at the heart of the Olympic and Paralympic Games, and Samsung is proud to help bring them closer together and make moments more connected—from how athletes share their journeys to how fans experience the Olympic and Paralympic Games,” said Sophia Kim, VP and Head of Experience Marketing Group, Mobile eXperience (MX) Business at Samsung Electronics. “Together with Team Samsung Galaxy, we will open up new perspectives and infinite possibilities throughout the Games, that is our message ‘Open always wins’ to the fans and communities.”

Athletes Who Bring Openness to Life

With a strong presence across nine key disciplines—including snowboarding, speed skating, skiing, bobsleigh and cross-country skiing—sports that embody creativity, expression and performance under pressure, the Team Samsung Galaxy roster represents the diversity of winter sports.

For Milano Cortina 2026, Team Samsung Galaxy includes Olympic freestyle skiing champion Alex Hall (USA), freestyle skier siblings Miro and Flora Tabanelli (ITA), innovative performer of world-first snowboarding tricks Ian Matteoli (ITA), multiple-time short track speed skating World Champion and Olympic medalist Minjeong Choi (KOR), Freestyle skiing World Champion Zoe Atkin (GB), and two-time snowboarding Olympic gold medalist Anna Gasser (AUT). In alpine skiing, Arthur Bauchet (FRA) holds multiple Paralympic and World Championship titles, while Adam Žampa (SVK) brings depth of experience on the international stage. Team Samsung Galaxy for Milano Cortina 2026 also boasts figure skating elites including World Champion Alysa Liu (USA) and two-time World Champion Ilia Malinin (USA).

Across sports and borders, each Team Samsung Galaxy athlete brings the spirit of openness to life in their own personal way. Shaped by their creativity, resilience and a willingness to explore what’s possible, their journeys extend beyond competition to inspire fans around the world—demonstrating how an open mindset can influence not only performance, but everyday life, on and off the road to Milano Cortina 2026.

For Ian Matteoli, openness is expressed through bold creativity. One of Italy’s brightest young snowboarders, he made history as the first rider to land a frontside 2160 in competition—a moment that showcased both technical mastery and an open, fearless approach to progression. Raised in a snowboarding family, his journey has been shaped by a determined comeback from serious injury fighting his way back to top form. As part of a generation that views the sport as both performance and lifestyle, Ian bridges snowboarding and skateboarding, carrying an open mindset as he represents his country at Milano Cortina 2026.

“Snowboarding has always been part of my life as more than just a sport. It’s a way of expressing who I am,” said Ian. “After my injury, I changed how I approached snowboarding and life, pushing myself to come back stronger, more creative and more connected to why I love this sport. Representing Italy on home soil is incredibly special, and having the support of Samsung motivates me to keep pushing creatively.”

For Mike Schultz, openness is expressed through reinvention and resilience. After a life-changing accident, he rebuilt his athletic journey by staying open to new ways of thinking, training, and creating—transforming challenges into opportunity by engineering his own prosthetic to return to elite competition. Through an open mindset grounded in creativity and adaptability, Mike continues to evolve his approach to performance and recovery, winning three Paralympic medals and multiple World Championship titles. His story shows how openness can turn adversity into purposeful progress.

“If it wasn’t for creativity, I wouldn’t be where I am today. After my accident, I had to completely reimagine how I trained and recovered. Staying open to new ideas and using technology to better understand my body helped me rebuild with confidence,” said Mike. “It’s surreal to be part of Team Samsung Galaxy, given how tools like digital health platform have supported my progress, allowing me to train smarter and keep moving forward as an athlete.”

Alex Hall diversified his career path by establishing a ski film brand that documents urban and backcountry skiing. Raised in Zurich before moving to Park City, he grew up across two continents and brings a global perspective to freestyle skiing that blends technical precision with artistic expression. Off the slopes, his pioneering mindset carries over into filmmaking, where he draws inspiration for his new tricks while avoiding mental fatigue. His ability to blend sports, art, and storytelling makes him one of the most creative voices in freestyle skiing today.

“I’m proud to be part of Team Samsung Galaxy and represent a brand that brings athletes and communities together on a global scale,” said Alex. “To me, there are no limits in sports. Everyone can express themselves in their own way, and Samsung empowers us to do this on and off the snow with its technology.”

Minjeong Choi expresses openness by inspiring young short track speed skaters through her own experiences. As a double Olympic champion in Women’s 1,500m and multiple world record holder in speed skating, her story of sustained excellence under pressure—and a constant willingness to evolve—opens up new perspectives for future generations. Admired for her leadership, her passion to continuously adjust, learn and lead reflects how openness fuels longevity and performance as an elite athlete.

“I’m happy to rejoin Team Samsung Galaxy after the Olympic Winter Games Beijing 2022,” said Minjeong. “Team Samsung Galaxy has always inspired people to open up more possibilities through sport. At the Olympic Winter Games Milano Cortina 2026, I will continue creating a positive impact with Team Samsung Galaxy.”

Continuing the Journey to Milano Cortina 2026

With Team Samsung Galaxy, Samsung reaffirms its long-standing commitment to the Olympic and Paralympic Movement. As the world looks ahead to Milano Cortina 2026, Samsung will spotlight authentic athlete stories that go beyond results alone—reinforcing openness as a value that connects athletes, fans and communities around the world through technology. Additional information on “Open always wins” and Samsung’s support for the Olympic Winter Games will be released as the Road to Milano Cortina 2026 continues.

Team Samsung Galaxy for Milano Cortina 2026:

Zoe Atkin (United Kingdom), Freestyle Skiing
Amedeo Bagnis (Italy), Skeleton
Corrado Barbera (Italy), Alpine Skiing
Elia Barp (Italy), Cross-country Skiing
Marta Bassino (Italy), Alpine Skiing
Arthur Bauchet (France), Para Alpine Skiing
Giacomo Bertagnolli (Italy), Para Alpine Skiing
Federica Brignone (Italy), Alpine Skiing
Gaon Choi (South Korea), Snowboard
Minjeong Choi (South Korea), Short Track Speed Skating
Giorgia Collomb (Italy), Alpine Skiing
Stefania Constantini (Italy), Curling
Elena Curtoni (Italy), Alpine Skiing
Renè de Silvestro (Italy), Para Alpine Skiing
Lara Della Mea (Italy), Alpine Skiing
Simone Deromedis (Italy), Freestyle Skiing
Leonardo Donaggio (Italy), Freestyle Skiing
Roland Fischnaller (Italy), Snowboard
Arianna Fontana (Italy), Short Track Speed Skating
Loris Framarin (Italy), Snowboard
Giovanni Franzoni (Italy), Alpine Skiing
Ralfs Freibergs (Latvia), Ice Hockey
Jole Galli (Italy), Freestyle Skiing
Anna Gasser (Austria), Snowboard
David Ghiotto (Italy), Speed Skating
Tommaso Giacomel (Italy), Biathlon
Renārs Grantiņš (Latvia), Bobsleigh
Daniel Grassl (Italy), Figure Skating
Alex Hall (United States), Freestyle Skiing
Jakub Hroneš (Czech Republic), Snowboard
Daeheon Hwang (South Korea), Short Track Speed Skating
Alex Insam (Italy), Ski Jumping
Gilli Kim (South Korea), Short Track Speed Skating
Marcus Kleveland (Norway), Snowboard
Tess Ledeux (France), Freestyle Skiing
Alysa Liu (United States), Figure Skating
Nicola Liviero (Italy), Snowboard
Zrinka Ljutić (Croatia), Alpine Skiing
Jacopo Luchini (Italy), Para Snowboard
Ilia Malinin (United States), Figure Skating
Valentina Margaglio (Italy), Skeleton
Ian Matteoli (Italy), Snowboard
Txema Mazet-Brown (United Kingdom), Snowboard
Annika Morgan (Germany), Snowboard
Dominik Paris (Italy), Alpine Skiing
Anna Pezzetta (Italy), Figure Skating
Federico Pellegrino (Italy), Cross-country Skiing
Emanuel Perathoner (Italy), Snowboard
Manon Petit-Lenoir (France), Snowboard
Laura Pirovano (Italy), Alpine Skiing
Sára Pónya (Hungary), Cross-Country Skiing
Jongun Rim (South Korea), Short Track Speed Skating
Matteo Rizzo (Italy), Figure Skating
Marta Rossetti (Italy), Alpine Skiing
Suzanne Schulting (Netherlands), Speed Skating
Mike Schultz (United States), Para Snowboard
Arianna Sighel (Italy), Short Track Speed Skating
Petro Sighel (Italy), Short Track Speed Skating
Bart Swings (Belgium), Speed Skating
Flora Tabanelli (Italy), Freestyle Skiing
Miro Tabanelli (Italy), Freestyle Skiing
Deniss Vasiļjevs (Latvia), Figure Skating
Lisa Vittozzi (Italy), Biathlon
Leon Vockensperger (Germany), Snowboard
Walter Wallberg (Sweden), Freestyle Skiing
Dorothea Wierer (Italy), Biathlon
Michał Woźniak (Poland), Figure Skating
Adam Žampa (Slovakia), Alpine Skiing

About Samsung’s Involvement in the Olympic Games
Samsung has been a Worldwide Olympic Partner since the Olympic Winter Games Nagano 1998. For nearly 30 years, athletes and fans have trusted Samsung’s transformative mobile technology to share the Olympic spirit globally and continue to shape the digital future of the Olympic Games for Milano Cortina 2026 and beyond. The company’s commitment to the Olympic Movement soon faces its fourth decade of partnership and extends through Los Angeles 2028. Samsung’s purposeful innovations in the wireless communications and computing equipment category, including equipment that features artificial intelligence, virtual reality, augmented reality and 5G will change the way the world experiences the Olympic Games.