Samsung has once again returned to the fashion fold at KLFW22 by flipping the script on design trends, this time in collaboration with homegrown modest fashion powerhouse Mimpikita. Featuring 10 ready-to-wear ensembles inspired by the latest entries to the Samsung Galaxy Z Series, this collection was showcased alongside flagship devices Galaxy Z Flip4 and Galaxy Z Fold4 during the KLFW 2022, at Pavilion Kuala Lumpur on 21 August 2022.

“The newest Samsung Galaxy Z Flip4 and Z Fold4 are built to challenge the status quo and empower one’s self-expression whilst combining modern functionality, and we can see these translated into Mimpikita’s 10 gorgeous ready-to-wear ensembles,” said Elaine Soh, Chief Marketing Officer of Samsung Malaysia Electronics.

The groundbreaking Galaxy Z series; recently announced with much fanfare at the annual Samsung Galaxy Unpacked event, continues to break from convention by seamlessly marrying fashion and function to deliver new, impactful interactions that enhance everyday life. Now in its fourth generation, the Galaxy Z Flip4 and Galaxy Z Fold4 feature customizable form factors, tailored experiences and upgraded performance. They were unveiled alongside the Galaxy Watch5, Galaxy Watch5 Pro and the new Galaxy Buds2 Pro.

“When I first saw the Galaxy Z Flip4 and Galaxy Z Fold4, my first thought was literally ‘Wow’. We’re already familiar with the capabilities of these devices by reputation – but this time around, these devices are just effortlessly chic and endlessly fashionable,” enthused Nurul Zulkifli, Mimpikita Co-Founder and Managing Director. “We truly do consider this collection as co-created in collaboration with Samsung. There were simply so many jumping off points to start from; for example, the bold, sophisticated colours presented on these phones are mirrored in the almost otherworldly colours and motifs featured in each of our 10 ensembles.”

“We were also equally inspired and challenged by the level of attention to detail that went into the designs for the Galaxy Z series,” said fellow co-founder Amirah Zulkifli, in agreeing with Nurul. “Every layer, pleat and cut incorporated into the tops and skirts was meticulously planned to lend a weightless ethereality to each look; this is fashion meant to immerse our customers in the cosmic experience of exploring a galaxy out there in the multiverse.”

The Galaxy Z Flip4 builds on the success of Samsung’s iconic form factor, adding key features, including an upgraded camera experience, a larger battery and expanded customization, while maintaining its ultra-compact design. The Galaxy Z Fold4 opens up new possibilities for users by delivering Samsung’s most comprehensive smartphone experience to-date, offering shape-shifting design, immersive displays and PC-like multitasking features, in addition to advanced camera technology and powerful mobile processors.

“The cherry on our fashion-game cake comes courtesy of the fact that the Galaxy Z series has devices individually suited to fit each of our personalities and working style. As a go-getter that is literally always on the go, Nurul’s greatest companion these days is the compact and dynamic Galaxy Z Flip4. On the other hand, I’m more likely to be sketching ideas as they come on the Galaxy Z Fold4 with the S Pen. In the meantime, I think Amirah is the luckiest of us all; either device works just fine for her being somewhere between Nurul and myself in style and personality,” said Syahira Zulkifli, who is also a co-founder of the brand.

For more information on the Galaxy Z Series, please visit:

Galaxy Z Flip4: https://www.samsung.com/my/smartphones/galaxy-z-flip4/

Galaxy Z Fold4: https://www.samsung.com/my/smartphones/galaxy-z-fold4/

When we think of superheroes, we are immediately drawn to the notion of comic book characters with abilities and the moral ideals that they embody. Supergirl was an alien woman who was unlikely to make a significant mark in her workplace or on her new planet. Although few were able to predict the magnitude of her existence, she broke through all expectations, advocating the emblem of hope and going on to becoming one of Earth’s greatest heroes. Wonder Woman was the unlikely heroine responsible for putting an end to World War I, perpetuating the idea of a strong woman being able to do everything a man can, and so much more.

Characters such as these have served as icons for strong and driven women; but beyond comic books and TVs, there is no shortage of real life superwomen that are closer to home. Inspirational females at the top of their field are all around us – and there is plenty they can teach us.

We spoke to three inspirational female entrepreneurs in Malaysia about their journey on taking the reins and turning their dreams into reality. Embarking on the Superwomen of Malaysia campaign presented by the Samsung Galaxy Note8, they are excited to share their stories and adventures, in hopes of inspiring like-minded females to start doing bigger and better things.

Whether they have spent years creating change in the education system or building a fashion brand from a humble idea, these superwomen learnt the ropes of their chosen profession, raised families, and mastered the art of balance. We asked the three superwomen on what it means to be an entrepreneur in this competitive environment and having the Samsung Galaxy Note8 as their trusted companion.

Nurul Zulkifli

Founder and Designer of fashion label MimpiKita

Stiff competition is among the challenges Nurul Zulkifli faced in the fashion industry, and yet she continued to set her sights on undertaking bigger challenges. Today, she has developed her own fashion label, MimpiKita, and built a brand identity for herself. Her hard work and perseverance paid off when she debuted at London Fashion Week in 2015, a show every designer dreams of showcasing their creative and innovative designs for the world to see.

Live Focus

As the fashion industry today is strongly influenced by social media, Nurul also believes that having an visually exciting social media timeline is a contributing factor to drive new customers and visitors to her social media pages and subsequently her boutique. With the Galaxy Note8’s dual camera, together with its Live Focus and Pro Mode features, Nurul is able to capture both wide-angle and close up photos of her unique creations and instantly edit the background to make it look professional. This creates social-worthy and high quality images for her to share, while keeping her designs unique and original from the rest.

“It is a challenge to make a mark in the fashion industry especially with many budding and experienced competitors, but I have persisted with the right tools. Thanks to the Galaxy Note8’s dual camera and S Pen by my side, I am at the top of my game. I strongly believe that true representation of the designs is important and the dual camera helps deliver that. The S Pen on the other hand allows me to explore my creativity and imagination anytime of the day. My inspirations come from the streets, social media, people I meet, through discussions with my team and sisters, and most of all, from travelling. The S Pen makes it possible for me to immediately sketch my ideas and share them with my team. It is just that quick and convenient,” said Nurul Zulkifli.

Galaxy Note8, the ultimate productivity tool

Technology, especially smartphones, provides unprecedented convenience and flexibility in Nurul’s line of work as it allows her to multitask as a designer and entrepreneur. For her, the Galaxy Note8 is the ultimate productivity tool that allows her to do bigger things – from researching, sketching with the S Pen, and multitasking using App Pair and Multi Window, to taking stunning portraits of her creations and communicating with her team, suppliers and clients while being away from the office.

Cheryl Ann Fernando

Country Director of Global School Leaders Malaysia

Cheryl Ann Fernando is on a mission to train school leaders to improve the learning of students in underserved communities around the world.  She wants to help carve a mind-set in students everywhere that anything is possible if you put in the passion and determination. One great example is when she formed a team of students who barely spoke English into a choral speaking squad that went on to become top qualifiers at a district-level choral speaking competition.

Galaxy Note8 paired with DeX Station

As an educator and motivational speaker, Cheryl requires a great deal of preparation and organisation. As she is always on the move, the Galaxy Note8 is her ultimate side-kick, helping her prepare presentations and speeches on the go. It comes in handy when she needs to search for information or note down ideas on the spot, and the multi window function serves as a great feature for her to multitask.

Translate mode

“Education today has evolved tremendously and thanks to modern technology, it has introduced new and innovative teaching methods that have reshaped education for students and teachers. I believe the role of a teacher today is more of a facilitator; we do more than just provide knowledge. Technology has been instrumental in assisting teachers to be more productive, while guiding students to seek information in more interactive ways“, said Cheryl Ann Fernando.

The S Pen’s ability to instantly translate even the most complex of words is also undeniably a great help for Cheryl, eliminating the language barrier in education. Today, through the advancement in technology, Cheryl communicates easily with students from multiracial backgrounds. With the ultimate productive tool by her side, gone were the days of lugging around a laptop as she can easily finish a great deal of work using only the Galaxy Note8.

Hui Matthews

Founder and Chief Executive Officer of Ash Be Nimble

It all started with an idea to make fashionable yet affordable fitness wear for everyone, as Hui Matthews believes in the importance of keeping a healthy lifestyle while juggling family and career commitments. She was inspired to start her own sports clothing line from her first road race, the inaugural Malaysian Women Marathon, back in 2013.

Screen Off Memo feature

Career and family life are two very different elements that require a great amount of dedication – needless to say, it can be a handful. As a career woman, wife and mother, multitasking is an everyday demand but Hui takes the proverbial bull by the horns with the help of the Galaxy Note8 and has never looked back. The Galaxy Note8 is the intermediary between work and play, allowing her to efficiently respond to work needs or note-taking on the spur with Screen Off Memo, even when she is travelling.

The Galaxy Note8 has the capacity to power through the day, enabling her to work for longer hours, while running multiple applications at the same time.

Galaxy Note8 helps Hui to multitask between work and family life

“Hard work and sacrificial love are quintessential to any sort of success, followed by sheer discipline and determination which are essential ingredients for doing bigger things. I make it a point to share and celebrate both the positive and negative experiences. In today’s world, which is so heavily influenced by picture-perfect social media, I feel responsible to share my happenings of being a mother, runner and entrepreneur in a constructive and honest way. I get to achieve this with ease, thanks to the Galaxy Note8, the quality of the impressive dual camera and fast digital uploads with its superior connection speed”, said Hui Matthews.

Recently on her trip to Sydney with her daughter, Hui was able to capture stunning pictures and videos of her adventures with the Galaxy Note8.

Captured with the Galaxy Note8

This brings a whole new meaning and experience to storytelling – be it hiking along the Blue Mountains of New South Wales or chasing the waves of Avoca – as the Galaxy Note8’s versatility gives Hui the freedom to explore in all conditions with its water and dust resistance, while capturing unforgettable moments in any light.

Everyone has a dream they set out to chase. Be it big or small, dreams give us the motivation to pursue our ambitions and achieve our goals. With their innovative minds and the burning desire to succeed, females all over Malaysia have what it takes to achieve their goals and aspirations they long strive towards.

As a leader in technology that strives to inspire people, Samsung Malaysia Electronics is in support of those dreams. Samsung wants to bring out the super in every woman by giving them the tools to help influence people to Do What They Can’t.