The TV plays a defining role at the heart of modern homes. It’s where people come together, shaping the mood for movie nights, offering background comfort in quiet moments, and anchoring the room when friends gather. As the TV is always visible and always present, it is expected to do more than entertain. It needs to be immersive when the moment calls for it, and seamlessly present when not in use.

Four Everyday TV Moments in Southeast Asia and Oceania Households 

	1. Movie Night: When Performance Comes to life   When expectations rise, so must streaming quality. Picture clarity, color accuracy and immersion have become essential — and movie night is when those demands are at their highest. Cinematic color gradient and the texture of sound all depend on a TV that can faithfully reproduce what filmmakers intended.
Did you know? In Samsung’s 2025 Southeast Asia & Oceania (SEAO) TV Awareness Survey[1], 70% of respondents say high-quality content delivery is a top priority when choosing a new TV.
Designed for This Moment Powered by the Micro RGB AI Engine Pro[2], every frame on the Micro RGB TV is processed with vivid color and clarity. Meanwhile, Dolby Atmos® multidimensional sound brings films alive with depth, drama and emotion you can hear and feel.Beyond on-screen performance, Samsung’s Vision AI Companion[3] — a multi‑agent platform combining Large Language Model powered‑ intelligence with Bixby to support natural conversations enables viewers to enjoy smarter and more intuitive interactions, like asking questions and exploring content in real-time without interrupting their viewing experience.

	2. Tranquil Moments: When Presence Matters   As homes become more multi‑functional, the TV is more than just a screen — it’s part of the space. How it looks when turned off, how it blends into the room’s aesthetic, and how it complements everyday living now matter just as much as its on‑screen performance.
Did you know? 75% of consumers say they prefer the design of the Samsung Frame over other TVs on the market1
Designed for This Moment   The Frame Pro’s screen transforms into a canvas with Art Mode[4] — giving users the choice to select pieces from a curated selection of world-renowned artwork, with regularly refreshed collections from the Art Store[5] that bring new inspiration. Paired with a refined, modern frame design and glare-free screen, premium art can be enjoyed anytime from the comfort of home.

	3. Wind-Down Moments: When Responsiveness Matters   Late in the evening, the mood shifts. Gaming becomes immersive as the room darkens and the screen takes over. In these moments, responsiveness matters most, and the best experience is when the tech can keep up with all the exciting action.
Did you know? 1 in 4 TV owners in SEAO pair their screen primarily with a gaming console — making responsiveness and picture precision key considerations at purchase1
Designed for This Moment   Samsung OLED TVs excel in delivering an immersive viewing and gaming experience. With deep blacks, clean whites, and vibrant colors, every scene stays crisp and focused — even in darker, more intimate settings. Designed for next-level gaming performance, these TVs enhance your setup with features built for smooth and responsive gameplay. NVIDIA G-SYNC and AMD FreeSync Premium work together to keep motion clear and fluid, reducing screen tearing and ensuring smoother, more stable visuals. Gamers can also enjoy exceptionally fluid visuals and sharp clarity during fast-paced action, making every gaming session more immersive and responsive[6].

	4. Match Day and Hosting: When the Room Comes Alive     When friends come over, the TV often becomes the focal point of the home. Every extraordinary goal, every nail-bitingly close call, every tense replay can be felt together on the sofa. The TV doesn’t just show what’s happening; it sets the atmosphere for the whole experience.
Did you know? Nearly 70% of SEAO respondents say the most cinematic and immersive experience possible is an important factor in their next TV purchase1
Designed for This Moment   This is where Mini LED makes a difference. With intelligent picture and sound tuning, the action feels immediate and alive — placing you right in the heart of the stadium while you lounge on your couch. AI Soccer Mode[7], available on the 100″ M90H, M80H, as well as other selected Samsung AI TVs like the QN80H, QN70H, and more, delivers a more exciting gameday experience with optimization of picture and sound to bring the atmosphere of the stadium into your living room.   Additionally, the AI Sound Controller[8] lets you personalize your listening experience – adjusting voice and background levels for whatever you’re watching, so you can choose to focus on the elements that matter most to you

What This Means for Choosing a TV Today

Choosing a TV today is no longer just about specifications or size. It’s about finding a screen that adapts to every moment, complements every space, and elevates your entertainment experiences. In 2026, Samsung’s line-up of AI Televisions will continue to deliver superior picture quality, together with smarter and more personal experiences.

For more information, visit: https://www.samsung.com/my/

[1] Samsung 2025 SEAO TV Awareness Survey. N = 2,000 respondents across 8 Southeast Asia and Oceania markets. Fieldwork: November 2025.  

[2] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[3] Feature available in certain regions and models. Availability, supported features, and user interface may vary by country, region, model and viewing conditions. Voice commands recognise English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognised. This feature provides AI-created content, with accuracy not guaranteed — please check results. Requires certain Bluetooth remote (sold separately on some models). In-box remote for some models does not support voice recognition. Requires either a Mobile Quick Remote or separately purchased Bluetooth remote. Feature accessible via the AI button, or the Home button (long press) on remote control without an AI button. Go to feature

[4] Samsung Account log-in and Wi-Fi connection are required. Includes free 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year. Paid subscription required to enjoy all the art from the Art Store.

[5] Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate [connected] computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available.

[6] NVIDIA G-SYNC compatibility requires connection to a compatible NVIDIA graphics card and may require enabling VRR settings in both the TV and GPU driver settings. Performance may vary depending on system configuration.

[7] Feature availability and performance may vary depending on the content viewed and the apps used. Features and availability may vary by model and region.

[8] Feature availability and performance may vary depending on the content viewed and the apps used. Features and availability may vary by model and region.

Samsung Malaysia has today announced the launch of its full 2026 TV lineup, spanning premium models such as Micro RGB, OLED and Neo QLED, as well as mainstream Mini LED and UHD TVs. In its 20th year as the world’s No. 1 TV brand,[1] Samsung is expanding AI-powered features across more models, bringing smarter picture, sound and personalized viewing experiences to more consumers worldwide.

In 2026, Samsung is expanding Vision AI Companion (VAC) features across its 4K-and-above TV line up, reflecting its broader strategy to make AI a central part of the TV experience. The expansion brings AI-powered viewing to more categories, screen sizes and consumer needs.[2]

“Samsung’s 2026 AI TV lineup reflects our vision of making intelligent and connected home entertainment more accessible to consumers in Malaysia,” said Charles Kim, President of Samsung Malaysia Electronics.  “With Samsung Vision AI, we are transforming the TV into more than just a screen, it becomes a smart companion that delivers more personalised viewing, immersive entertainment and seamless connectivity within the home ecosystem. Together with our latest Q-Series Soundbars featuring Dolby Atmos integration, consumers can enjoy a more cinematic and elevated entertainment experience at home.”

Vision AI Companion Brings Smarter, More Immersive Viewing 

VAC brings together Samsung’s broadest range of AI service platforms, including Bixby, Perplexity and Microsoft Copilot[3], to make the TV experience more intelligent and personalized. Designed to work alongside users as an entertainment companion, VAC can help guide what to watch, what to eat and what to listen to, extending the role of the TV beyond viewing alone. The AI TV lineup also brings AI-enhanced entertainment features to movies, sports and gaming:

• AI Upscaling Pro: uses AI to analyze and enhance low-resolution content in real time, delivering greater detail, depth and contrast, while Color Booster Pro analyzes and categorizes scenes to provide more vivid, lifelike color.
• AI Soccer Mode: analyzes match scenes in real time to optimize picture and sound for smoother ball movement, vivid color and more immersive stadium audio.
• AI Sound Controller Pro: analyzes dialogue, background music and sound effects in real time, letting users adjust elements such as commentary and crowd noise for a more immersive experience.

Micro RGB: Defining the Future of Premium Picture Quality

Micro RGB expands Samsung’s premium TV experience across a wider range of screen sizes, bringing highly precise color, brightness and immersive AI-powered viewing to more consumers. Available in the R95H and R85H series in sizes from 65 to 115 inches, Micro RGB is built on Samsung’s proprietary Micro RGB Technology, which uses individually controlled red, green and blue micro LEDs to deliver highly precise light control, richer detail and more natural color. Additionally, Glare Free technology minimizes light reflection in bright environments, helping preserve a clear viewing experience across a range of lighting conditions.

Micro RGB also brings VAC and other AI-optimized features to Samsung’s premium large-screen category, adding more intelligent and personalized viewing experiences. Micro RGB AI Engine Pro fine-tunes color, motion and depth, so viewers stay immersed in every scene. With Micro RGB Precision Color 100, color expression appears fuller and more lifelike, with support for 100% color coverage of BT.2020[4].

Micro RGB Color Booster Pro and Micro RGB HDR Pro leverage Samsung’s AI technology to further refine picture quality by optimizing color and contrast scene by scene, helping deliver more vibrant visuals across a wide range of brightness levels.

Reinforcing Samsung’s focus on premium viewing comfort, the R95H has also received both the Safety for Eyes and Circadian Rhythm Display (CRD) certifications from Verband Deutscher Elektrotechniker (VDE), a leading global testing institute based in Germany.

OLED: Expanding the Lineup for More Viewing Preferences

Samsung’s 2026 OLED TVs include the S95H, S90H and S85H, offering deep blacks, rich color, immersive performance and refined design across a wider range of viewing preferences. Glare Free technology, previously available only on the S95F model, now expands to both the S95H and the S90H, helping the display’s true blacks and rich colors stay clear and undisturbed, even in bright rooms.

On the flagship S95H, Samsung adds premium features designed to elevate both entertainment and art. Pantone Validated ArtfulColor helps preserve the authenticity of original artwork with faithful color and exceptional detail, while Art Store extends Samsung’s art experiences to OLED. The model’s FloatLayer Design also gives the display a lighter, more refined presence that blends in more naturally with the home.

For gaming and sports, Samsung OLED’s Ultimate Gaming Pack helps keep fast motion crisp and responsive. It brings together Motion Xcelerator 165Hz, support for key VRR platforms such as AMD FreeSync Premium Pro and NVIDIA G-SYNC Compatible, and quick-access gaming tools for smoother, more intuitive play.

For soccer fans, AI Soccer Mode Pro on S95H and S90H — and AI Soccer Mode on S85H — optimize picture and sound in real time for a more immersive match experience at home.

The Frame: Elevating the Art TV Experience 

The Frame lineup includes models designed for different spaces and installation needs. Across the lineup, users can enjoy Art Mode with access to 5,000+ professionally curated artworks, along with experiences personalized by VAC.

The Frame Pro (LS03HW model) features Neo QLED picture quality and Wireless One Connect. A built-in installation model of The Frame (LS03HE model) is also available for spaces that call for a cleaner, more integrated look. New in 2026, The Frame (LS03HE model) is now, offering a gallery-scale screen that more closely reflects the presence of large-format artwork in the home.

Key features of The Frame Pro (LS03HW model) include:

• Slim 24.9mm design depth: helps The Frame Pro deliver a more refined, art-inspired profile.
• Modern Frame Design and Wireless One Connect: provide a cleaner setup with no in-wall cable work.
• Neo QLED picture quality: paired with Pantone Validated ArtfulColor and Glare Free technology, delivers rich contrast, lifelike, paper-like color expression and clearer detail, even in bright rooms.

Key features of The Frame (LS03HE model) include:

• A built-in design: enables easy in-wall wiring while preserving The Frame’s iconic flush-to-wall look.

Neo QLED: Enhanced Picture Quality With More Connected Experiences 

Samsung’s Neo QLED brings together enhanced AI picture quality and more connected viewing experiences across the QN80H and QN70H, with the QN80H available in sizes from 50 to 100 inches and the QN70H in sizes from 43 to 85 inches. Each model delivers the brightness, contrast and smart optimization expected from a true QLED experience.

Certified by TÜV Rheinland as a Real QLED TV, Samsung Neo QLED uses a blue light backlight and a genuine quantum dot sheet to maintain a stable color spectrum and consistent picture performance. Real QLED with 100% Color Volume helps keep color accurate and stable, even at high brightness levels. Quantum Mini LED also enables ultra-precise light control, creating deeper contrast, clearer detail and more consistent brightness scene after scene.

VAC makes the viewing experience more seamless and context-aware by naturally surfacing helpful information on screen without interrupting content. Across the Neo QLED lineup, Samsung expands AI-powered picture and motion experiences, including 4K Upscaling — with gaming performance of up to 144Hz available on select models — while the NQ4 AI Processor helps optimize picture and sound for a wide range of content.

Mini LED: Optimized for AI, Made More Accessible 

Samsung Mini LED brings a brighter, richer viewing experience to more viewers. More precise light control and Pure Spectrum Color give images greater depth and clarity, as well as contrast that feels more defined from scene to scene. With two distinct models, Samsung makes Mini LED and AI-powered viewing available to more consumers.

The M80H, available in 85-, 75-, 65- and 55-inch models, delivers the most advanced Mini LED experience in the lineup, combining Samsung’s Mini LED picture quality with a broader set of AI-powered features for sports, gaming and everyday viewing:

• Motion Xcelerator 144Hz: keeps fast-paced content smooth and clear.
• NQ4 AI Gen2 Processor: powers AI-driven picture optimization.
• AI Sound Controller: keeps dialogue clear and balances voices and sound effects in real time.
• Additional AI and personalization features: further expand gaming and content experiences.

Offered in 85-, 75-, 65-, 55-, 50- and 43-inch models, the M70H brings the core benefits of Mini LED to a more accessible tier, with a focus on everyday picture quality, stable motion and immersive sports viewing.

• Mini LED HDR: adds a more dynamic viewing experience.
• Mini LED Processor 4K: optimizes everyday picture performance.
• Motion Xcelerator: helps fast-moving scenes stay smoother and easier to follow.
• Adaptive Sound: maintains clearer, more balanced audio.

Music Studio 7 and 5: Lifestyle Audio Designed for Modern Spaces

Samsung is also expanding its lifestyle audio lineup with Music Studio 7 and Music Studio 5, pairing immersive sound with design that naturally blends into modern spaces and everyday living environments. The new models build on Samsung’s long-standing leadership in premium home audio, including its 12-year run as the world’s No. 1 soundbar brand,[5] while helping create a more powerful integrated ecosystem that supports a wider variety of sound system combinations and a richer audiovisual experience.

Music Studio 7 delivers an immersive 3.1.1-channel audio experience designed for richer, more expressive listening. Key features include:

• Built to pair naturally with big-screen TVs: two Music Studio 7 units placed on either side of a larger display can create a more balanced interior look while widening the stereo soundstage.
• Expanded Q-Symphony: lets users connect up to five compatible sound devices with a Samsung TV to build a more immersive audiovisual experience at home.
• Hi-Resolution Audio and Dolby Atmos^®: more detailed and immersive sound playback, while its super tweeter extends frequency response up to 35kHz for enhanced musical detail.

Music Studio 5 brings immersive sound to a more compact speaker format. Built for wireless music streaming, it supports high-resolution playback and effortless everyday listening. Features include:

• Dot Design by Erwan Bouroullec: a refined, design-forward speaker presence that blends seamlessly into any interior.

• AI Dynamic Bass Control: Samsung’s proprietary technology that delivers powerful sound in a compact form factor while deepening low frequencies without distortion.
• Samsung Audio Lab: tunes the speaker, which uses a 4-inch woofer and dual tweeters with a built-in waveguide for clear, balanced sound, while Dolby Atmos^® support adds a more immersive listening experience.

Samsung is also expanding connectivity across its 2026 TV lineup with support for Google Cast on select models, including Mini LED, Neo QLED and Crystal UHD TVs. The feature allows users to stream videos, music and other content directly from compatible smartphones and tablets to the TV, adding more flexibility to the viewing experience.

Google Photos is now available on eligible 2026 Samsung TVs, giving users a new way to relive personal memories on the big screen[6]. The experience is designed to surface curated photo memories through Samsung Daily+, the Daily Board on-screen widget and the Google Photos app, making meaningful moments easier to revisit throughout the day. Additional Google Photos features will roll out on Samsung TVs later in 2026.

Grab the all-new 2026 Samsung Vision AI TVs and Soundbar at Launch today!

Until 31 May 2026, customers who purchase selected 2026 Samsung AI TV models during this period will be eligible to redeem exclusive gifts, as detailed in the table below.

Additional reward for bundle purchases! For an enhanced home entertainment experience, customers who purchase selected 2026 Samsung AI TVs together with selected soundbars will enjoy additional rewards of up to RM500 Touch ‘n Go eWallet rebate[7], as outlined in the table below.

Availability

Samsung’s 2026 range of AI TVs are available across Malaysia via Samsung official website and leading retailers. To buy now, please visit https://www.samsung.com/my/tvs/all-tvs/.

[1] Omdia, Feb 2026. Results are not an endorsement of Samsung. Any reliance on these results is at the third party’s own risk.

[2] Series and model counts are based on the global launch lineup and may vary by region.

[3] Features may vary according to region.

[4] Conventional means Samsung TV. Images are simulated and for illustrative purpose only. Products are evaluated based on VDE certification criteria, in accordance with the UHD (4K) color standard BT.2020 established by the International Telecommunication Union (ITU), and are certified for ‘Micro RGB Precision Color’.

[5] According to Future Source, Samsung captured 21.5% of global soundbar revenue and 19.7% of unit volume in 2025, continuing its leadership streak that began in 2014. 

[6] Series and model counts are based on the global launch lineup and may vary by region.

[7] Promotion is on first come first served basis and while stocks last.

This year’s Neo QLED 8K lineup includes features that produce the most “real life” images yet, taking its picture quality to another level. Between the updated Neural Quantum Processor 8K, the new AI upscaling feature and the new calibration app, the consumers’ on-screen experience becomes a true reality, allowing them to easily manage their on-screen experience in a much more personal manner.

To fully grasp the technologies and features behind the 2022 Neo QLED 8K, Samsung Newsroom is showcasing them in a dynamic graphic format for easy comprehension.

14-bit Contrast Mapping

The 2022 Neo QLED 8K panels are built to provide extreme details in all types of scenes with the newly added 14-bit contrast mapping, building on top of the existing 12-bit control offered in 2021. The result is a new 8K screen that is capable of showing extraordinary picture quality with more contrast and control over details. The contrast and difference in detail are evident between last year’s model and this year’s Neo QLED 8K. Even with similar specs, such as Mini LEDs and dimming zones, the 2022 Neo QLED 8K allows us to be aware of intricate scenes and details that were not recognizable before. As shown above, 14-bit contrast mapping allows us to see the fine details on the surface of the water as well as the granular texture of the rocks under water.

Real Depth Enhancer

When the eye is focused on the object, it directs its attention to the object, focusing on the sharpness, clarity and texture of the object while maintaining the background. The 2022 Samsung Neo QLED 8K’s Neural Quantum Processor 8K acts quite similarly through its new feature, the Real Depth Enhancer, which increases overall contrast and definition of the object — creating a greater sense of depth and making the images pop.

As you can see in this example, the Real Depth Enhancer naturally guides the consumers’ eyes to focus on the object in front of them, creating depth and allowing the rhinoceros to truly stand out from the background.

Smart Calibration

With a new year of image quality improvements, comes a new sense of control for Samsung Neo QLED 8K. Now, viewers can calibrate and optimize their display from the menu bar or through the Smart Calibration app on their smartphone.[1] With Basic Mode, the app offers calibrated images in 30 seconds, while Professional Mode offers thorough image calibration and optimization within 5 to 8 minutes. Both modes require a simple one-step process from the users’ part to optimize the on-screen image. As shown here, the Professional Mode’s enhancement is very apparent, allowing Neo QLED 8K viewers to take advantage of its premium hardware and AI upscaling technology.

Ready to elevate your viewing experience? To purchase, head on to https://www.samsung.com/my/tvs/all-tvs/?neo-qled-tv and stay updated on our latest deals!

[1] Requires Galaxy S, Note, Z Flip or Z Fold series models released after January 2019, or an iPhone that supports Face ID. Supported models may differ depending on the situation. For more information, please check the product manual at samsung.com/support.