model poses at the end of the runway with a clutch in hand containing a Galaxy S7 edge

Kuala Lumpur, 19 September 2016 – Technology makes a device useful. Design, meanwhile, makes it aspirational, enjoyable and has the power to make us do incredible things, pushing us to explore new and unprecedented possibilities. Put both fashion and technology together, and their distinctive elements combine into one perfect device that make the Galaxy S7 edge more than just a phone. The Samsung S7 edge is most certainly more than a stunning-looking device – a crowning achievement in design and functionality, redefining the blend of style and substance.

The revolutionary smartphone made its runway appearance recently at the industry-acclaimed fashion show organised by MODA, aimed at nurturing up-and-coming Young Malaysian Designers. Inspired by Samsung Galaxy S7 edge’s motto “Rethink What A Phone Can Do”, the budding designers fused futuristic elements with fashion, narrating their creative visions into compelling creations. The result is a mesmerising collection ready for the runway.

The Galaxy S7 edge encased elegantly in a glass case as it struts down the runway

Apart from the designers’ creations on the catwalk, Galaxy S7 edge devices also made a special appearance alongside the creations. Decked in unique fashionable wear from top to toe and clutching Galaxy S7 edge ingeniously encased in see-through water clutches and glass cases, the models strutted down the runway to showcase the many designs by young talented designers from various backgrounds.

At the end of the showcase, three teams’ creations stood out, earning themselves the coveted MODA Samsung Innovative Award and a Galaxy S7 edge each.

#myGalaxyS7: One of participating teams showcasing their creations

Created for today’s consumer lifestyle, Galaxy S7 and Galaxy S7 edge lead the industry with a refined design, more advanced camera, streamlined software functionality and unparalleled connectivity to a galaxy of products, services, and experiences. Reiterating that design is dynamic and is constantly changing like innovation, the Galaxy S7 and S7 edge are flawless representations of cutting-edge design and technology.

Effortless style: The Galaxy S7 edge’s IP68 water resistance proves to be a fashionable look on the runway

he Galaxy S7 edge looking sleek and savvy in a water clutch design

This year’s MODA fashion show marks yet another fruitful collaboration between Samsung and MODA in support of their initiatives in the local fashion industry to turn enterprising dreams into reality. With this, Samsung continues to embrace its vision to build a better tomorrow by investing in the future and offering opportunities to talented young people to encourage and enable creativity in their profession.

To experience perfect moments captured with the Galaxy S7, Samsung Malaysia Electronics is offering RM300 savings for the Galaxy S7 or Galaxy S7 edge, exclusively available on Galaxy Life app. Just head over to any Samsung Experience Store or Samsung authorised dealers, search for the deal in the app, swipe “Redeem” and make payment on the spot.

Behind the scenes, a model manages to snap a selfie on the Galaxy S7 edge